ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eye Primer & Base
  • / Anti-Aging Eyeshadow Primer Potion
Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion

Urban Decay Cosmetics

Anti-Aging Eyeshadow Primer Potion

Nude

Item #: 2286791 Size: 0.33 oz

Urban Decay found a way to make its legendary Anti-Aging Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, Eye Shadow Primer Potion looks more gorgeous and applies with more versatility. And the formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant color and smoother application.

This revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it.

This anti-aging formula also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections.

In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles, and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity.

The shade is similar to Urban Decay's Original Eye Shadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eyeshadow Primer Potion, and then lay down color while the primer is fresh. It acts as an eye shadow magnet, giving you vibrant color. And you'll look just-applied all day!
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsAnti-Aging Eyeshadow Primer Potion
 
4.4

(based on 481 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (381)
  • Long lasting (331)
  • Crease resistant (319)
  • Blends easily (300)
  • Silky texture (251)

Cons

  • Creases (23)
  • Difficult to apply (19)
  • Smudges or flakes (12)
  • Wears off easily (12)
  • Doesn't blend well (8)

Best Uses

  • Everyday (379)
  • Going out (170)
  • Work (149)
  • Natural effect (129)
  • Smokey effect (76)
    • Reviewer Profile:
    • Classic style (204), Natural style (197), Trendy style (50)
    • Skin Tone:
    • Fair (235), Medium (216), Deep (5)

Reviewed by 481 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
1.0

What changed?!

By Pinklady

from San Antonio texas

About Me Natural Style

Verified Buyer

Pros

    Cons

    • Creases

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

    Wouldn't buy this again. I've used it before they put the wand in there and it was great. They changed something and now there's a wand and my eyeshadow creased. Never did that before.

    • Skin Tone:
    • Medium
     
    5.0

    Love

    By Elle

    from Somerville, nj

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Smokey Effect
      • Work

      Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

      Always a great product

      • Skin Tone:
      • Medium
       
      2.0

      No sure

      By None

      from Los Angeles

      About Me Classic Style

      Verified Buyer

      Pros

        Cons

        • too thin might return

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

        Not sure if it separated in tube. Will try a couple more times before I exchange it for original formula, which I've used for years.

        • Skin Tone:
        • Fair
         
        4.0

        Great product

        By Marcia

        from Arlington, Tx

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Easily
        • Great Color
        • Long Lasting

        Cons

        • Creases

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

        Make sure you don't get it too thick when applying.

        • Skin Tone:
        • Medium
         
        4.0

        Good for now, but time will tell

        By KC Becky

        from Kansas City, Mo

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

          I have tried a few eye shadow primers, but no this one. I have only used this for a couple of weeks. The other primers that I have tried leave my eyelids a bit dry. Not an attractive look. This one is much better. I still use Mac's Paint Pot in Painterly to cover the small veins on my aging eyelids. So far the combination has worked well. The one down side is the packaging. This would be better if it was simply a squeeze tube, not something with a doe foot wand. I have to work a bit to get enough product. The whole in the existing tube is a bit too big to try that now. Other than the packaging, I like this product so far.

          • Skin Tone:
          • Medium
           
          5.0

          Great product!!! Keeps eyeshadow in place

          By ABS

          from Baton Rouge, la

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant

          Cons

          • Wears Off Easily

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

          Great product! Use more and rub in well! Noticed when I did not use a lot the eyeshadow faded throughout day- might be longer wearing if use more. Rub it in well!!!!

          • Skin Tone:
          • Fair
           
          5.0

          Yes would buy again

          By Alex

          from Nd

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Easily
          • Crease Resistant
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Work

            Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

            Keeps eyeshadow on all day

            • Skin Tone:
            • Fair
             
            5.0

            Something new for me.

            By Nancy

            from Oriskany Falls, NY

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Natural Effect

              Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

              I don't wear makeup everyday but when I do I use this. I haven't had it that long but so far I really like it.

              • Skin Tone:
              • Medium
               
              5.0

              The only primer I use!

              By PhillyFD

              from Philadelphia, PA

              About Me Classic Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Crease Resistant
              • Long Lasting
              • Silky Texture

              Cons

                Best Uses

                • Everyday

                Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                I love this primer! I have tried others, yet keep coming back to this one. It lasts all day and even into the next day as I've slept in my makeup to wake up to my eyeshadow looking just as it did before I went to bed, with no creasing! I also like the fact that it's anti-aging and help minimize the fine lines that come with age. I highly recommend it.

                • Skin Tone:
                • Medium
                 
                2.0

                Not what I needed at that price

                By Melissa

                from NY

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Crease Resistant
                • Silky Texture

                Cons

                  Best Uses

                    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                    I was told to get this to keep my EYELINER in place. It didn't work. Seems like a nice primer though, if I used eyeshadow.

                    • Skin Tone:
                    • Fair

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »