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Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion

Urban Decay Cosmetics

Anti-Aging Eyeshadow Primer Potion

Nude

Item #: 2286791 Size: 0.33 oz

Urban Decay found a way to make its legendary Anti-Aging Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, Eye Shadow Primer Potion looks more gorgeous and applies with more versatility. And the formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant color and smoother application.

This revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it.

This anti-aging formula also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections.

In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles, and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity.

The shade is similar to Urban Decay's Original Eye Shadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eyeshadow Primer Potion, and then lay down color while the primer is fresh. It acts as an eye shadow magnet, giving you vibrant color. And you'll look just-applied all day!
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsAnti-Aging Eyeshadow Primer Potion
 
4.4

(based on 509 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (381)
  • Long lasting (345)
  • Crease resistant (319)
  • Blends easily (300)
  • Silky texture (251)

Cons

  • Creases (23)
  • Difficult to apply (19)
  • Smudges or flakes (12)
  • Wears off easily (12)
  • Doesn't blend well (8)

Best Uses

  • Everyday (394)
  • Going out (178)
  • Work (149)
  • Natural effect (129)
  • Smokey effect (76)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Classic style (212), Natural style (205), Trendy style (50)
    • Skin Tone:
    • Fair (242), Medium (224), Deep (6)

Reviewed by 509 customers

Displaying reviews 1-10

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5.0

I LOVE this product! My eye shadow never budges!

By Alanna

from Virgina Beach

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

    Love this!

    • Skin Tone:
    • Medium
     
    5.0

    Awesome product, a real game changer

    By Deeah

    from Savage, MN

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

      I LOVE this product, it is a game changer for eye shadow, I now don't have to reapply throughout the day

      • Skin Tone:
      • Medium
       
      5.0

      I have found my go-to product for eyeshadow primer-Love it!

      By Lil Queenie!

      from indlps in

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Going Out

        Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

        It works!

        • Skin Tone:
        • Fair
         
        5.0

        Love it

        By Kristin M

        from Atlanta, ga

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes

          Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

          I work out during lunch, shower, and eye shadow and liner still look perfect! Everyone thinks i reapply after work out but I never need to!! Have my sister hooked on it too!

          • Skin Tone:
          • Medium
           
          5.0

          Awesome

          By Phrance

          from Laredo, TX

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes

            Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

            This product helps my eye shadow last all day

            • Skin Tone:
            • Fair

            (1 of 1 customers found this review helpful)

             
            5.0

            Love it! My eye shadow stays on ALL DAY!!

            By KFly

            from Peach state

            About Me Classic Style

            Verified Buyer

            Pros

            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

              I like applying it with my finger tips better than with the wand.

              • Skin Tone:
              • Medium
               
              5.0

              I would def buy this product again

              By AShearer

              from Las Vegas

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Sensitive Eyes

                Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                I have very oily eyelids and have trouble getting eyeshadow and eyeliner to stay on all day. This product keeps my eyeshadow from creasing and my eyeliner stays on all day.

                • Skin Tone:
                • Fair
                 
                5.0

                An absolute must before applying eyeshadow.

                By Gabby

                from Middletown, Ohio

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                  This product makes eyeshadow look just applied all day long.

                  • Skin Tone:
                  • Deep
                   
                  5.0

                  Best product ever!!

                  By CajunGirl

                  from Mandeville, LA

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Good Pigmentation
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes
                    • Travel

                    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                    This product stayed on! Not greasy or Cakey. I will never use anything but this product. The sales rep at Ulta said it was their best seller so I tried and now I'm in love. Buy it!!

                    • Skin Tone:
                    • Medium
                     
                    5.0

                    I would buy this product again

                    By Zeke

                    from Erie,Pa

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Long Lasting

                    Cons

                      Best Uses

                      • Everyday

                      Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                      Your eyeshadow will stay on all day.

                      • Skin Tone:
                      • Fair

                      Displaying reviews 1-10

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