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Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion

Urban Decay Cosmetics

Anti-Aging Eye Shadow Primer Potion

Nude

Item #: 2286791 Size: 0.33 oz

Urban Decay found a way to make its legendary Anti-Aging Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, Eye Shadow Primer Potion looks more gorgeous and applies with more versatility. And the formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant color and smoother application.

This revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it.

This anti-aging formula also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections.

In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles, and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity.

The shade is similar to Urban Decay's Original Eye Shadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eyeshadow Primer Potion, and then lay down color while the primer is fresh. It acts as an eye shadow magnet, giving you vibrant color. And you'll look just-applied all day!
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsAnti-Aging Eye Shadow Primer Potion
 
4.4

(based on 473 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (377)
  • Long lasting (327)
  • Crease resistant (314)
  • Blends easily (294)
  • Silky texture (247)

Cons

  • Creases (21)
  • Difficult to apply (19)
  • Smudges or flakes (12)
  • Wears off easily (11)
  • Doesn't blend well (8)

Best Uses

  • Everyday (371)
  • Going out (168)
  • Work (147)
  • Natural effect (127)
  • Smokey effect (75)
    • Reviewer Profile:
    • Classic style (200), Natural style (194), Trendy style (50)
    • Skin Tone:
    • Fair (232), Medium (211), Deep (5)

Reviewed by 473 customers

Displaying reviews 1-10

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5.0

The only primer I use!

By PhillyFD

from Philadelphia, PA

About Me Classic Style

Verified Buyer

Pros

  • Applies Smoothly
  • Crease Resistant
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

    I love this primer! I have tried others, yet keep coming back to this one. It lasts all day and even into the next day as I've slept in my makeup to wake up to my eyeshadow looking just as it did before I went to bed, with no creasing! I also like the fact that it's anti-aging and help minimize the fine lines that come with age. I highly recommend it.

    • Skin Tone:
    • Medium
     
    2.0

    Not what I needed at that price

    By Melissa

    from NY

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Crease Resistant
    • Silky Texture

    Cons

      Best Uses

        Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

        I was told to get this to keep my EYELINER in place. It didn't work. Seems like a nice primer though, if I used eyeshadow.

        • Skin Tone:
        • Fair
         
        1.0

        Didn't Deliver

        By AnnetteB

        from Texas

        About Me Classic Style

        Verified Reviewer

        Pros

        • Applies Smoothly
        • Lightly Pigmented

        Cons

        • Doesn't Blend Well
        • Poorly Designed Applicator
        • Wears Off Easily

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

        I selected this product after reading the reviews here and am having trouble believing I used the same product.
        The applicator is bulky and awkward: since I have to use a finger to blend it anyway, I ended up just applying it directly to my finger. It appears to go on smoothly, but eyeshadow application reveals a different story. The primer grabs the shadow (applied with brushes) unevenly, giving it a splotchy appearance that I absolutely cannot correct. (I have never had a shadow base/primer do this.) After all that, then within about 8 hours my eye makeup has faded. Now I am beginning to notice milia forming on one of my eyelids.
        Needless to say, I will not be recommending or purchasing this product again.

        • Skin Tone:
        • Fair
         
        5.0

        I will repurchase this over and over again.

        By Donna the Ulta Platinum Girl

        from Cleveland, OH

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

          This product never fails to deliver the smoothest, easiest to blend eye primer and it lasts all day and evening long.

          • Skin Tone:
          • Fair
           
          5.0

          I would buy this again.

          By Marci

          from Palmdale, CA

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Long Lasting
          • Silky Texture

          Cons

          • Difficult To Apply
          • I dont like the sponge on the stick.

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

          I used this product before and I like very much.

          • Skin Tone:
          • Medium
           
          5.0

          Love it

          By Laura

          from Arlington

          Verified Buyer

          Pros

          • Long Lasting

          Cons

            Best Uses

              Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

              My eyeshadow can last the entire day

              • Skin Tone:
              • Medium
               
              5.0

              One of my favs

              By ..

              from San Antonio, Tx

              Verified Buyer

              Pros

              • Crease Resistant
              • Long Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Natural Effect
                • Smokey Effect
                • Work

                Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

                This product literally lasts throughout a workday and then a night out. This is one of the longest lasting primer I've ever used.

                • Skin Tone:
                • Medium
                 
                5.0

                Love it!!!' Give it a try??

                By Loca

                from Atlanta,ga

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Smoothly

                Cons

                  Best Uses

                  • Everyday

                  Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

                  Really does not have a color smoothies and goes on verily naturally

                  • Skin Tone:
                  • Fair
                   
                  4.0

                  Wand Not Required

                  By Jeannie

                  from Memphis

                  Verified Buyer

                  Pros

                  • Applies Smoothly
                  • Crease Resistant
                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday

                    Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

                    This product is a must have for me. My eye shadow melts off my lids instantly without it. But - I am only giving it 4 stars because UD thought we needed a wand for application - not so! So now they are selling us less product, more packaging for the same price - not nice for me or the environment UD!

                     
                    5.0

                    I love this product.

                    By Rachel

                    from Ohio

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Applies Smoothly
                    • Blends Easily
                    • Crease Resistant
                    • Long Lasting

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Natural Effect
                      • Smokey Effect

                      Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

                      This product works very well! I will definitely be purchasing this product again!

                      • Skin Tone:
                      • Medium

                      Displaying reviews 1-10

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