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Mally Beauty24/7 Brow Express

Mally Beauty

24/7 Brow Express

Taupe

Item #: 2262748

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Mally Beauty's 24/7 Brow Express Brow Color is a double-ended brow solution. It has a pencil on one end so you can fill in your brow and a setting powder on the other to fill with color and make sure your brows aren't going anywhere until you decide to take it off.

Not tested on animals.

(0.014 oz.)
Starting at the thickest part of your eyebrows, closest to the nose, fill in your brow where you need it with the pencil. Use short feathery strokes. Flip the wand over and brush over the pencil with the sponge covered in translucent powder. This is the setting powder that make the product completely bulletproof!
Brow Pencil: Stearic Acid, Hydrogenated Castor Oil, Triethylhexanoin, Rhus Succedanea Fruit Wax (Rhus Succedanea Fruit Cera), Lanolin Oil, Zinc Stearate, Acetylated Sucrose Distearate, Sorbitan Sesquioleate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol. May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499).

Setting Powder: Talc, Nylon-12, Simmondsia Chinensis (Jojoba) Seed Oil, Dimethicone, Lauroyl Lysine, Polysorbate 20, Sodium Dehydroacetate, Tocopheryl Acetate, Phenoxyethanol, Magnesium Aluminum Silicate, Retinyl Palmitate, Arachis Hypogaea (Peanut) Oil, Isopropyl Palmitate, Tocopheryl. May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Mally Beauty24/7 Brow Express
 
4.1

(based on 38 reviews)

75%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (27)
  • Good pigmentation (25)
  • Long lasting (25)
  • Good value (14)
  • Versatile (10)

Cons

  • Wears off easily (6)
  • Difficult to apply (4)
  • Pricey / poor value (4)

Best Uses

  • Daily use (21)
  • Normal skin (7)
  • Oily skin (5)
  • Special occasions (4)
  • Sensitive skin (3)
    • Reviewer Profile:
    • Natural style (23), Classic style (14)
    • Skin Tone:
    • Medium (20), Fair (15), Deep (3)

Reviewed by 38 customers

Displaying reviews 1-10

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2.0

never agian

By stillhoppin

from georgetown,TX

About Me Classic Style

Verified Buyer

Pros

    Cons

    • Difficult to Apply
    • Messy
    • No Control On Brush End
    • Wears Off Easily

    Best Uses

      Comments about Mally Beauty 24/7 Brow Express:

      color does not come out evenly and brush end smudges with no control

      • Skin Tone:
      • Medium
       
      5.0

      Smooth looking eyebrows

      By Jade

      from PA

      About Me Natural Style

      Verified Reviewer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting
      • Versatile

      Cons

        Best Uses

        • Daily Use
        • Dry Skin
        • Oily Skin
        • Sensitive Skin

        Comments about Mally Beauty 24/7 Brow Express:

        This is the best duo eyebrow pencil ive ever used. Once the powder is applied after the pencil part it smooths out the harsh pencil fill in. It makes my brow looks neater and smooth.

        • Skin Tone:
        • Medium
         
        3.0

        just okay

        By Sophie

        from Ann Arbor, MI

        About Me Natural Style

        Pros

        • Good Pigmentation

        Cons

        • Difficult to Apply

        Best Uses

        • Cool Light Brown Hair

        Comments about Mally Beauty 24/7 Brow Express:

        I normally use a pomade for my brows but was looking for a pencil for the days where I dont want to put as much effort into my makeup. I had the worst time finding a pencil that wasnt too warm toned to match with my hair which is a cool toned light brown. This was the best color I found (in sable) for sure and matches nicely. That said, to use, you twist the product up and as you use it, it twists itself down. Its also a thicker tip so the precision is rough. What it comes down to is, the color is good for cooler toned hair, but it takes just as long to apply than the pomade which defeats the purpose for me. Wouldnt get again.

        • Skin Tone:
        • Fair
         
        5.0

        Best brow product!

        By Svj

        from Kalispell, MT

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation

        Cons

          Best Uses

            Comments about Mally Beauty 24/7 Brow Express:

            So glad Ulta is carrying this product again! It is easy to use, blends well and leaves you with a natural looking brow.

            • Skin Tone:
            • Medium

            (0 of 1 customers found this review helpful)

             
            3.0

            Line too thick, Difficult to draw thin hair like lines

            By J Beavet

            from Vero Beach FL

            About Me Classic Style

            Verified Buyer

            Pros

            • Good Pigmentation
            • Good Value
            • Long Lasting

            Cons

            • Difficult to Apply
            • Messy
            • Not A Thin Enough Line

            Best Uses

            • Daily Use
            • Oily Skin

            Comments about Mally Beauty 24/7 Brow Express:

            The point becomes blunt and thick and if you get it where you don't want it, it smears, stains the skin and looks smudged which may work well as an eyeliner but not as a brow penicil. Smudges far to easily but the pencil itself lasts a long time. I just wish it had a thinner pencil as well as an option to purchase just the pencil without the powder end. The sponge tip of the powder end it also to thick and very very messy. It left bits of powder all over my eyes which was difficult to remove. I returned it and found one I like much better.

            • Skin Tone:
            • Medium
             
            4.0

            Good find

            By J the Rose

            from L.I., N.Y.

            About Me Classic Style

            Verified Buyer

            Pros

            • Pencil Has Good Colortex

            Cons

            • Little pricey

            Best Uses

            • Good For Fast Application

            Comments about Mally Beauty 24/7 Brow Express:

            Like the color and texture of the pencil. Some can be to creamy and not last though out the day.This goes on smooth but stays on with the help of the powder.

            • Skin Tone:
            • Fair
             
            2.0

            Great Idea but not 100% great product for big price tag

            By M0b3tt3r

            from Bellflower, CA

            About Me Natural Style

            Verified Buyer

            Pros

            • Long Lasting

            Cons

            • Difficult to Apply

            Best Uses

            • Daily Use

            Comments about Mally Beauty 24/7 Brow Express:

            I only bought this product because every other brow pencil in the store was out of stock and the sales associate recommended it. I am happy with the powder that catches onto my eyebrows because they are thin but I feel the pencil does not work well and is too light for my skin tone (doesn't match the powder well) and I am what would be considered fairly light skinned African American, however in the western cosmetic world I am "deep" because products are not made that really work well for anyone who is truly dark skinned.

            • Skin Tone:
            • Deep
             
            4.0

            Brow-fect

            By Dee

            from New Jersey

            About Me Classic Style

            Verified Buyer

            Pros

            • Color Match
            • Easy To Apply
            • Long Lasting
            • Looks Natural

            Cons

            • Not Precise Lining
            • Takes A Long Time
            • The Powder Color Is Diff

            Best Uses

            • Daily Use
            • Sensitive Skin

            Comments about Mally Beauty 24/7 Brow Express:

            This is awesome an can look so natural but it takes time if you are not careful an precise the lines will be too think an spread which is hard to remove also the powder side it fabulous but you need to almost dot it an then take a q tip to remove access other wise the color is different then the actual pencil and looks terrible overall I love it an receive many compliments it can easily be used for those lookin for a dramatic look as well

            • Skin Tone:
            • Medium

            (1 of 1 customers found this review helpful)

             
            1.0

            24/7 brow express

            By sylvia87

            from Folsom pa

            About Me Classic Style

            Verified Buyer

            Pros

            • Automatic Pencil

            Cons

            • Horrible Color Pigment
            • No Staying Power
            • Wears Off Easily

            Best Uses

              Comments about Mally Beauty 24/7 Brow Express:

              Would be great it the color for darker skin was dark brown Instead of a faded grey and if the pencil had some staying power.

              • Skin Tone:
              • Deep
               
              5.0

              Easy no instructions needed!

              By Just me

              from Bentonville Ar

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Value
              • Long Lasting

              Cons

                Best Uses

                • Daily Use

                Comments about Mally Beauty 24/7 Brow Express:

                Best eyebrow "pencil" I've found!

                • Skin Tone:
                • Medium

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                4 Questions | 4 Answers
                Displaying questions 1-4
                • Q:

                  Whatcolor should I use with my red hair?
                  Asked on 11/7/2014 by Jo Ellen from Sacramento, CA

                  1 answer

                  • Staff Expert

                    A:

                    Depending on the depth of color, we suggest using Taupe (for lighter shades of red) or Medium (for deeper shades of red or auburn).

                    Answered on 11/10/2014 by Staff Expert from ULTA.com
                • Q:

                  I have salt and pepper hair. Is there a color that I can use?
                  Thank you
                  Asked on 10/2/2014 by Ata from Orlando, Fl

                  1 answer

                  • Staff Expert

                    A:

                    We suggest Taupe to create the most natural look!

                    Answered on 10/3/2014 by Staff Expert from ULTA.com
                • Q:

                  what color should i wear if i am white with a warm skin tone with brown roots with blond highlights? The eyebrows I have left are a light brown.
                  Asked on 9/2/2014 by brow crazy from raeford, nc

                  1 answer

                  • Staff Expert

                    A:

                    We recommend Taupe as your best match.

                    Answered on 9/7/2014 by Staff Expert from ULTA.com
                • Q:

                  My skin tone is olive, my hair is a dark brown. Would sable be too dark for me?
                  Also, wanted to add how much I love Mally products
                  Asked on 8/10/2014 by Susie Chic Stylist from Huntingtown, MD

                  1 answer

                  • Staff Expert

                    A:

                    Mally recommends Sable for those with dark black and super brunette hair. We recommend testing both Sable and Medium Brown shades at your nearest ULTA store to determine your best match:
                    http://www.ulta.com/ulta/stores/storelocator.jsp

                    Answered on 8/15/2014 by Staff Expert from ULTA.com
                Displaying questions 1-4

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