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Color WowRoot Cover Up
Color Wow

Root Cover Up

Blonde

Item #: 2259613

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FREE Color Wow Color Security Shampoo or Conditioner with any Color Wow Root Cover Up purchase (offer valid 4/20/14-5/11/14 or while supplies last)

$9.00 Value

Travel Size Color Security Shampoo For All Color-Treated Hair
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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Color WowRoot Cover Up
 
3.8

(based on 77 reviews)

75%

of respondents would recommend this to a friend.

Pros

  • Easy to use (66)
  • Natural look (48)
  • Great color (39)
  • Gentle (30)
  • Long-lasting (29)

Cons

  • Doesn't last (9)
  • Messy (9)
  • Color misrepresented (6)
  • Time consuming (6)
  • Difficult to use (3)

Best Uses

  • Touch ups (53)
  • Graying hair (45)
  • Fine hair (9)
  • Thick hair (4)
    • Commitment To Color:
    • Temporary (44), Permanent (18), Semi-permanent (8)
    • Reviewer Profile:
    • Beauty conscious (45), Survivalist / minimalist (16), Product junkie (12)

Reviewed by 77 customers

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Displaying reviews 1-10

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5.0

Love it !

By RP

from Long Island , NY

About Me Beauty Conscious

Pros

  • Easy To Use
  • Great Color
  • Natural Look

Cons

    Best Uses

    • Graying Hair
    • Thinner Hair
    • Touch Ups

    Comments about Color Wow Root Cover Up:

    Cover gray and thinning areas

    • Commitment To Color:
    • Temporary
     
    5.0

    Love it!

    By Asiangem

    from Beverly Hills

    Pros

    • Easy To Use
    • Gentle
    • Great Color

    Cons

      Best Uses

      • Graying Hair
      • Touch Ups

      Comments about Color Wow Root Cover Up:

      It cover the gray hairs in an emergency!

      • Commitment To Color:
      • Permanent
       
      5.0

      Life Saver!

      By cseoc

      from Minneapolis, MN

      About Me Beauty Conscious

      Pros

      • Easy To Use
      • Great Color
      • Natural Look

      Cons

        Best Uses

        • Graying Hair
        • Thinner Hair
        • Touch Ups

        Comments about Color Wow Root Cover Up:

        I have what I consider dark brown hair. My grey roots appear 10-14 days after my color. I was so tired of retouching my hair every two weeks to hide the gray along my part and temples. This product is a lifesaver. I can now stretch a touch up beyond 3 wks and if I cannot get in when I need to, it's okay because color WOW saves the day. Also, I have noted thinning along my part as time goes on, and it fills in and addresses that too. I can't imagine why anyone wouldn't love this product.....

        • Commitment To Color:
        • Temporary

        (0 of 10 customers found this review helpful)

         
        1.0

        So disappointed

        By Kate

        from Mpls MN

        About Me Minimalist

        Pros

        • Easy To Use
        • Good Match

        Cons

        • Doesn't Last

        Best Uses

          Comments about Color Wow Root Cover Up:

          I'm surprised so many have such good things to say about this. While it matched my color well & seemed to cover the gray roots, it washed completely away as soon as I shampooed. I'm looking for something I can take & use on an extended vacation and had high hopes for this. Maybe I'll just have to accept the white roots at the end of my trip . . .

          (2 of 2 customers found this review helpful)

           
          5.0

          Amazing and Quick

          By Michelle in Iowa

          from Des Moines, Iowa

          About Me Product Junkie

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Long-Lasting
          • Natural Look
          • Takes Less Than A Minute

          Cons

            Best Uses

            • Graying Hair
            • Thicker Hair
            • Touch Ups

            Comments about Color Wow Root Cover Up:

            I have used other temporary products but this is by far the best-much better than Touchback and easier than trying to do a root touch-up myself. Easy to use and camoflages gray hair in seconds. While a little pricy--it doesn't take much and will last for a long time.

            • Commitment To Color:
            • Temporary
             
            5.0

            works wonderfully

            By mcdt21tx

            from Dallas, TX

            About Me Minimalist

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Long-Lasting
            • Natural Look
            • Versatile

            Cons

              Best Uses

              • Touch Ups

              Comments about Color Wow Root Cover Up:

              I have dark brown almost black hair and I use to have to touch up my roots every two weeks. My hair is very light ash blond and it was a lot of work dyeing my roots so often to match the rest of my hair. This product is perfect. I have now switched to the platinum shade which blends in better with my light blonde hair. This is a great buy. Try the platinum!

              • Commitment To Color:
              • Permanent

              (8 of 8 customers found this review helpful)

               
              5.0

              Amazing product !

              By Persnickety

              from New Jersey

              About Me Minimalist

              Pros

              • Easy To Use
              • Gentle
              • Great Color
              • Natural Look
              • Remarkable Coverage
              • Versatile

              Cons

                Best Uses

                • Graying Hair
                • Thinner Hair
                • Touch Ups

                Comments about Color Wow Root Cover Up:

                The front of my head turned grey at a very early age - and I would need to recolor every 2-3 weeks to keep my dark hair looking natural. I tried every other product on the market without satisfaction until Color Wow - and WOW is an understatement! The product is easier to apply than eye shadow, and there's no way to make a mistake. The "grey sparkle" disappears, and you can blend it as far into your natural hairline as you wish. It even gives my thinning hair a fuller look. I sometimes use a 2nd Wow shade just to add highlights to my natural color. When friends ask how I keep my roots from showing, I'm always happy to recommend Color WOW !

                • Commitment To Color:
                • Semi-Permanent

                (9 of 10 customers found this review helpful)

                 
                4.0

                Better than others, but no miracle

                By Diana

                from Woodside, NY

                About Me Beauty Conscious

                Pros

                • Easy To Use
                • Gentle

                Cons

                • Color Misrepresented

                Best Uses

                  Comments about Color Wow Root Cover Up:

                  I highlight my hair, and have no grays (yet!) but dark blonde/light brown roots. I would definitely recommend the platinum over the blonde if you are trying to cover up dark roots. I have tried a lot of root cover-up products - from various hair mascaras to the Rita Hazan root touch up sprays - and have been disappointed with everything. I found the hair mascaras to be gunky and ineffective. The Rita Hazan did NOTHING for dark roots and, if anything, made them more noticeable. This is the best, but it is nothing like in the promos. It is better than nothing, but does not provide anything near what the videos demonstrate - at least not for those trying to cover up dark roots! And again, the roots I am trying to cover up are a dirty blonde/light brown color, so I expected more from all the hype. It's basically a little better than putting baby powder on your roots.

                  • Commitment To Color:
                  • Permanent

                  (10 of 10 customers found this review helpful)

                   
                  5.0

                  Perfect product but runs dark

                  By tbonita

                  from Jersey

                  About Me Product Junkie

                  Pros

                  • Easy To Use
                  • Long-Lasting
                  • Natural Look
                  • Versatile

                  Cons

                  • Color Misrepresented

                  Best Uses

                  • Graying Hair
                  • Thinner Hair
                  • Touch Ups

                  Comments about Color Wow Root Cover Up:

                  This is great. I not only use it to hide my few greys (I'm growing in my natural color for the first time in 15 yrs), but along the part line it makes my hair look thicker since it can be put on your part to make it look skinnier. My only qualm is that dark brown was basically a soft black. I am returning my dark brown as soon as my medium brown arrives (I won't part even w the too-dark color I love it so much I won't be without it!). I have what I considered dark brown hair but I guess in color wow's world it's more medium. Only get dark brown if your hair is the absolute last ashiest level from straight black. I hope they never discontinue this. Lasted through getting hair wet

                  • Commitment To Color:
                  • Temporary

                  (2 of 2 customers found this review helpful)

                   
                  5.0

                  Super cover up

                  By Spider Woman

                  from Florida

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Graying Hair
                    • Touch Ups

                    Comments about Color Wow Root Cover Up:

                    great for covering roots while growing out color

                    • Commitment To Color:
                    • Temporary

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    5 Questions | 5 Answers
                    Displaying questions 1-5
                    • Q:

                      where is cover up for red heads?
                      Asked on 4/17/2014 by mmm

                      1 answer

                      • Staff Reviewer

                        A:

                        We'd recommend Light Brown or Medium Brown depending on your depth of color.

                        Answered on 4/17/2014 by Staff Expert from ULTA.com
                    • Q:

                      My hair is light brown, should I get a darker color or lighter color to cover the grey in my part
                      Asked on 4/17/2014 by kygirl from Kentucky

                      1 answer

                      • Staff Reviewer

                        A:

                        Your Color Wow Root Cover Up shade should most closely match the shade of your color-treated hair. We recommend using Light Brown (Item #:2259614) for best results.

                        Answered on 4/17/2014 by Staff Expert from ULTA.com
                    • Q:

                      What about red or auburn hair ?
                      Asked on 4/16/2014 by Vicky

                      1 answer

                      • Staff Reviewer

                        A:

                        We'd recommend Light Brown or Medium Brown depending on your depth of color.

                        Answered on 4/16/2014 by Staff Expert from ULTA.com
                    • Q:

                      hi...
                      I have light brown hair w/blonde highlights. Not sure if the blonde or light brown would be best?
                      Asked on 4/14/2014 by The Sag from California

                      1 answer

                      • Staff Reviewer

                        A:

                        We'd recommend matching your Root Cover Up color to the color-treated shade of your hair, so choose Blonde (Item #:2259613) and apply at the roots in the pattern of your highlights.

                        Answered on 4/15/2014 by Staff Expert from ULTA.com
                    • Q:

                      Would this product work on men who have short hair?
                      Asked on 4/10/2014 by Chris from United States

                      1 answer

                      • Staff Reviewer

                        A:

                        Yes, this product works for hair of any length!

                        Answered on 4/11/2014 by Staff Expert from ULTA.com
                    Displaying questions 1-5

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