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Color WowRoot Cover Up
Color Wow

Root Cover Up

Blonde

Item #: 2259613

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Color WowRoot Cover Up
 
3.9

(based on 89 reviews)

76%

of respondents would recommend this to a friend.

Pros

  • Easy to use (77)
  • Natural look (57)
  • Great color (48)
  • Gentle (36)
  • Long-lasting (33)

Cons

  • Doesn't last (12)
  • Messy (10)
  • Color misrepresented (6)
  • Time consuming (6)
  • Difficult to use (3)

Best Uses

  • Touch ups (62)
  • Graying hair (52)
  • Fine hair (10)
  • Thick hair (5)
    • Commitment To Color:
    • Temporary (50), Permanent (23), Semi-permanent (9)
    • Reviewer Profile:
    • Beauty conscious (50), Survivalist / minimalist (18), Product junkie (15)

Reviewed by 89 customers

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Displaying reviews 1-10

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5.0

I would buy this product again!!!

By Pamelita the fashion gal!!!

from San Antonio,TX

About Me Product Junkie

Verified Buyer

Pros

  • Easy To Use
  • Great Color
  • Natural Look
  • Versatile

Cons

    Best Uses

    • Graying Hair
    • Touch Ups

    Comments about Color Wow Root Cover Up:

    It's so....easy to apply. A few strokes and you are good to go!!!

    • Commitment To Color:
    • Temporary
     
    5.0

    Fabulous product, best I have ever used

    By Tess

    from Richland, WA

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Long-Lasting
    • Natural Look
    • No Mess
    • Portable
    • Versatile

    Cons

    • NONE

    Best Uses

    • Extends The Time Between
    • Graying Hair
    • Touch Ups

    Comments about Color Wow Root Cover Up:

    I have tried every product out there to touch up my roots between hair color appointments & this is by far the best product I have used. I have a head of premature gray hair & this product subtlety blends it away. It lasts for several days. It is easy to use and portable. : - )

    • Commitment To Color:
    • Semi-Permanent
     
    5.0

    The best root coverup on the market!

    By Terry

    from NJ

    About Me Minimalist

    Verified Buyer

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Natural Look
    • Versatile

    Cons

      Best Uses

      • Graying Hair
      • Touch Ups

      Comments about Color Wow Root Cover Up:

      This is the perfect product to use in between coloring your hair. Color is natural and feels natural.

      • Commitment To Color:
      • Temporary
       
      1.0

      Root Cover Up

      By Dee

      from Augusta, GA

      About Me Minimalist

      Verified Buyer

      Pros

      • Easy To Use

      Cons

      • Doesn't Last

      Best Uses

        Comments about Color Wow Root Cover Up:

        This product did not perform as advertised. It didn't cover my roots and wore
        off very quickly where it did work.

        • Commitment To Color:
        • Permanent
         
        1.0

        Wasted my money on this product

        By Older and Wiser

        from Thousand Oaks, CA

        About Me Beauty Conscious

        Pros

          Cons

          • Doesn't Last
          • Doesn't Work

          Best Uses

            Comments about Color Wow Root Cover Up:

            I was so hopeful that this product would work well, but unfortunately it didn't work at all for me! I brushed the product over my gray roots repeatedly and they were still as gray as ever! My suggestion would be to save your money, this product is useless.

            • Commitment To Color:
            • Permanent
             
            2.0

            Eyeshadow at a glorified price

            By Scentsless

            from Houston, Tx

            About Me Beauty Conscious

            Pros

            • Easy To Use

            Cons

            • Doesn't Last

            Best Uses

              Comments about Color Wow Root Cover Up:

              It turns out this is just eye shadow at a glorified price. :(

              My natural hair color medium brown (dishwater blonde) and I have blonde highlights. At most this product does slightly blend the color change at the grow-out along my natural part so that the line isn't so straight and drastic. But I realize I could have gotten the same results from a $2.50 no name eyeshadow! The compact is about 4 inches long so you'd think there was a decent amount of product, but it's just that size to hold the brush. The powder palate itself is standard eye shadow compact size. Ridiculous for this price. Seriously just go buy a generic eyeshadow of your color and try that!

              I'm only giving it two lippies because it turns out the blonde is works pretty good as a under eye circle concealer ;-)

              • Commitment To Color:
              • Temporary
               
              4.0

              Works Really Well!

              By Teach

              from Iowa

              Pros

              • Easy To Use
              • Gentle
              • Great Color
              • Natural Look

              Cons

              • Messy

              Best Uses

              • Graying Hair
              • Thinner Hair
              • Touch Ups

              Comments about Color Wow Root Cover Up:

              I usually don't review products but this one is great! I used this product for the first time today after purchasing it at my local Ulta store. I have grey, thinning hair that needs to be colored every two weeks at least. It covers the grey and makes my hair look thicker and more "filled" in in the front. It took me a couple tries to get it right at my temples without getting it on my face. Like others have send, it works better to get it on the hair, not the scalp. It adheres to hair but not the scalp and that's where I think you get the powder coming off on your fingers if you touch it. I did only give it four stars because of the mess it can create on your skin but otherwise I would highly recommend it!

              • Commitment To Color:
              • Permanent
               
              5.0

              Complete coverage of gray roots!

              By Beautylover

              from York, PA

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Easy To Use
              • Gentle
              • Great Color
              • Long-Lasting
              • Natural Look
              • Stays On Even In The Pool
              • Versatile

              Cons

              • None So Far

              Best Uses

              • Apply To Scalp
              • Graying Hair
              • Thicker Hair
              • Touch Ups

              Comments about Color Wow Root Cover Up:

              Does not run when sweating or in pool. I apply it on my gray roots and to scalp in thinning areas. People can't tell I have grays or thin hair.

              • Commitment To Color:
              • Temporary
               
              5.0

              Wow is right!

              By Blonde with highlights

              from Clovis, CA

              About Me Beauty Conscious

              Pros

              • Easy To Use
              • Gentle
              • Great Color
              • Natural Look

              Cons

                Best Uses

                • Touch Ups

                Comments about Color Wow Root Cover Up:

                I had an important event pop up at the last minute where I had to get up on stage and have a bunch of photos taken. My roots from my blonde highlights were grown out over an inch and looked dark. I couldn't get into my stylist and was scared to do a chemical treatment myself. Went to Ulta to see if there were any options and found this product. It worked great! The platinum blonde blended well with my hightlights. I even took a before and after photo because I could hardly believe it myself! It stayed in all day. This is going to be a great product to have on hand!

                • Commitment To Color:
                • Temporary

                (1 of 1 customers found this review helpful)

                 
                4.0

                The best of all

                By Grays started at 15

                from Miami

                Pros

                • Cleaner Than Others
                • Easy To Use
                • Great Color
                • Natural Look

                Cons

                • Expensive

                Best Uses

                • Graying Hair
                • Touch Ups

                Comments about Color Wow Root Cover Up:

                I am lazy about hair. I tried cheaper products for hair that look like lipsticks or mascaras and they were very messy. I wanted a product that I could use to cover my grays when is time to color (I have tons in my temples), I needed something that I could sleep with in case I am going out late, because I have lots of hair and dont like to wash my hair at night. My white pillow was ok next morning. I only used on the hair that is closest to the face. It has a very natural look, next day still had coverage, but maybe you could see some hair looking like highlights.

                • Commitment To Color:
                • Temporary

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                17 Questions | 17 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  I have red/burgundy hair. Does color wow make any red shades?
                  Asked on 7/10/2014 by dee from Ronkonkoma, NY

                  1 answer

                  • Staff Reviewer

                    A:

                    Color Wow Root Cover Up is not available in a red shade. We recommend Light Brown or Medium Brown depending on your depth of color.

                    Answered on 7/14/2014 by Staff Expert from ULTA.com
                • Q:

                  I'm African-American with permed hair. Will this product work for me?
                  Asked on 6/30/2014 by Miss P

                  1 answer

                  • Staff Reviewer

                    A:

                    Root Cover Up is perfectly suited for all chemically-treated hair.

                    Answered on 7/1/2014 by Staff Expert from ULTA.com
                • Q:

                  I have dark roots, blonde hair. Will this cover my roots or just gray hair? Also, any tips on getting best results? Ty!!
                  Asked on 6/17/2014 by Brooke from United States

                  1 answer

                  • Staff Reviewer

                    A:

                    It is designed to cover both dark roots and gray hair. We recommend applying Root Cover Up as your very last step in your hair styling process. Please view the demo video on the product page to view the application technique.

                    Answered on 6/19/2014 by Staff Expert from ULTA.com
                • Q:

                  I HAVE LIGHT TO MED BROWN HAIR. WHICH COLOR SHOULD I PURCHASE
                  Asked on 5/17/2014 by DEBBIE from BRANDON FL

                  1 answer

                  • Staff Reviewer

                    A:

                    We recommend Medium Brown (Item #:2259615). If you are between shades, we recommend selecting the darker shade.

                    Answered on 5/19/2014 by Staff Expert from ULTA.com
                • Q:

                  I have a reddish / auburn hair color...what color would be more compatible? ( i do not see any root cover up for my hair color)Thanks.
                  Asked on 5/11/2014 by Angel Marie from Fort Lauderdale

                  1 answer

                  • Staff Reviewer

                    A:

                    We'd recommend Light Brown or Medium Brown depending on your depth of color.

                    Answered on 5/12/2014 by Staff Expert from ULTA.com
                • Q:

                  Is this a temporary color which would wash out every time you wash your hair? If so, this might be what I need to cover the gray in between colorings.
                  Asked on 5/5/2014 by MaggieD

                  1 answer

                  • Staff Reviewer

                    A:

                    Yes, Root Cover Up will last in your hair from shampoo to shampoo. That means it will stay in place if you sweat, get caught in the rain or even go swimming. You need to actually shampoo your hair in order for Root Cover Up to be removed.

                    Answered on 5/5/2014 by Staff Expert from ULTA.com
                • Q:

                  What color would be recommended for auburn hair?
                  Asked on 5/3/2014 by Maria

                  1 answer

                  • Staff Reviewer

                    A:

                    We recommend Light Brown or Medium Brown, depending on the depth of your color.

                    Answered on 5/5/2014 by Staff Expert from ULTA.com
                • Q:

                  I have dark brown/ black hair which I get highlighted with medium to light ash blonde. Should I get the blonde or platinum to cover my dark roots?
                  Asked on 4/29/2014 by Kristy

                  1 answer

                  • Staff Reviewer

                    A:

                    We recommend Blonde for the most natural look.

                    Answered on 4/30/2014 by Staff Expert from ULTA.com
                • Q:

                  Can I use a permanent color to dye my gray roots while this product is on my roots to cover them temporarily? Or do I have to wash this product out before applying permanent hair color?
                  Asked on 4/25/2014 by Gray from Georgia

                  1 answer

                  • Staff Reviewer

                    A:

                    Before any new color service, it’s recommended that you wash out Root Cover Up before applying color.

                    Answered on 4/25/2014 by Staff Expert from ULTA.com
                • Q:

                  Is this product stain free and won't get into your finger when you touch your hair?
                  Asked on 4/24/2014 by Girlie from Las Vegas, NV

                  1 answer

                  • Staff Reviewer

                    A:

                    Its no mess formula should not stain fingers when you touch your hair. It will stay in place if you sweat, get caught in the rain or even go swimming. You need to actually shampoo your hair in order for Root Cover Up to be removed.

                    Answered on 4/24/2014 by Staff Expert from ULTA.com
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