ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Mascara
  • / Intense I-Color Volume Mascara
AlmayIntense I-Color Volume Mascara
Almay

Intense I-Color Volume Mascara

Plum (for brown eyes)

Item #: 2252513

Buy 1, get 1 at 50% off! Add 2 items to qualify!
Options

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AlmayIntense I-Color Volume Mascara
 
3.1

(based on 44 reviews)

51%

of respondents would recommend this to a friend.

Pros

  • Applies evenly (20)
  • Adds volume (19)
  • Defines & separates (16)
  • Lengthens (16)
  • Doesn't clump (15)

Cons

  • Flakes (14)
  • Dries out quickly (8)
  • Sticky texture (6)
  • Difficult to remove (5)
  • Smudges or runs (5)

Best Uses

  • Anytime (20)
  • Going out (8)
  • Daytime (6)
    • Reviewer Profile:
    • Natural style (21), Classic style (15), Trendy style (6)

Reviewed by 44 customers

Sort by

Displaying reviews 1-10

Back to top

Previous | Next »

(0 of 1 customers found this review helpful)

 
4.0

Like it but didn't realize it was blue.

By Angela the Natural Beauty

from Leesburg, Georgia

About Me Natural Style

Verified Buyer

Pros

  • Applies Evenly

Cons

    Best Uses

    • Anytime

    Comments about Almay Intense I-Color Volume Mascara:

    I like the way it makes my eyes pop when I wear blue.

     
    1.0

    Goopy Product

    By Maddie

    from Raleigh, NC

    Verified Buyer

    Pros

    • Hypoallergenic

    Cons

    • Clumps lashes
    • Smudges or Runs
    • Sticky Texture

    Best Uses

    • Never

    Comments about Almay Intense I-Color Volume Mascara:

    None. I would not buy this product.

     
    4.0

    My go-to mascara!

    By Teeny Tiny Heathz

    from Mira Loma, CA

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Lengthens

    Cons

    • Dries Out Quickly
    • Flakes

    Best Uses

    • Anytime

    Comments about Almay Intense I-Color Volume Mascara:

    Even though it sometimes clumps and can dry out fast I love this product and have used it for years! It just makes my eyes pop.

    (0 of 2 customers found this review helpful)

     
    4.0

    Great Price

    By LadyEva

    from Chandler, AZ

    About Me Natural Style

    Pros

    • The Brush
    • The Color

    Cons

      Best Uses

        Comments about Almay Intense I-Color Volume Mascara:

        I was afraid at first because I didnt want something too purple... I didnt want the plum to stand out too much. I was pleased that it was not too purple and it was a darker tone.. which I had hoped for! I hear Almay is also hypoalergenic so I hope this is better than other brands. I am excited to wear it everyday. I do hope they keep using hypoalergenic ingredients, and make more volume mascara!
        Something I really like about this mascara is the brush.

        (1 of 1 customers found this review helpful)

         
        1.0

        A Gloppy Mess

        By PrettySmart

        from Rocky Mountains

        About Me Classic Style

        Pros

          Cons

            Best Uses

              Comments about Almay Intense I-Color Volume Mascara:

              Purchased in shade 034, Mocha. The brush comes out of the tube with way too much product on it, and trying to remove it from tube again doesn't help. Haven't seen clumps like that on my lashes since the '70s. Don't have time to clear the clumps from the applicator or my lashes on the way to work!

              (1 of 1 customers found this review helpful)

               
              1.0

              A total letdown from a trusted brand

              By Ivy Fields

              from Portland, OR

              About Me Natural Style

              Pros

              • Good Colour Selection

              Cons

              • Clumpy
              • Flakes
              • Odd texture
              • Smudges or Runs

              Best Uses

              • Going Out

              Comments about Almay Intense I-Color Volume Mascara:

              I have sensitive skin as well as eyes, and usually trust Almay since their products are hypoallergetic and gentle. All the more reason I was not impressed by this mascara. I picked up the Mocha(medium brown) shade and was discouraged before I applied any. The brush looked like a clumpy mess. My eyes burned almost immediately after putting it on. If that wasn't reason enough to return it, this mascara looked dreadful! They add some type of sparkles which did nothing but clump up my eyelashes. I tried to salvage by using a lash comb, but this only made it flake off! I'll stick to my Lancome mascara.

              (1 of 1 customers found this review helpful)

               
              2.0

              Clumps Too Easily

              By Avid Traveler

              from Grosse Pointe, Michigan

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about Almay Intense I-Color Volume Mascara:

                This is gentle enough for those with sensitive eyes. However, it does clump easily. In addition, I bought this because being very fair and blonde I wanted a brown mascara - they are difficult to find. This is a very dark brown that will look black on light lashes.

                (1 of 1 customers found this review helpful)

                 
                1.0

                Contains glitter!

                By Chrissie

                from Phoenix, AZ

                About Me Natural Style

                Pros

                • Adds Volume
                • Lengthens

                Cons

                • Brush Bristles Clump
                • Flakes

                Best Uses

                • Going Out

                Comments about Almay Intense I-Color Volume Mascara:

                I loved this mascara when I bought it a few years ago because the color made my green eyes pop. When I picked it up today it was different packaging, but I assumed that it was the same formula. I was disappointed to find that this has glitter in it! Not what I'd call contact lens friendly.

                (1 of 1 customers found this review helpful)

                 
                2.0

                Where's the color?

                By Loves color

                from Chicago, IL

                About Me Trendy Style

                Verified Buyer

                Pros

                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                • Looks Black On

                Best Uses

                • Anytime

                Comments about Almay Intense I-Color Volume Mascara:

                I was soo excited about a colorful gorgeous mascara and it just looked dark like black. Pretty looking on the wand, but I am not displaying the wand! At least the mascara itself is good, so it's not a total waste just not for what I intended. Boo.
                PS I tried the plum and the sapphire.

                (1 of 1 customers found this review helpful)

                 
                1.0

                Worst Mascara Experience So Far

                By Amberleigh

                from Oneonta,AL

                About Me Classic Style

                Pros

                • Nice Color For Blue Eyes

                Cons

                • Difficult To Remove
                • Dries Out Quickly
                • Flakes
                • Sticky Texture

                Best Uses

                  Comments about Almay Intense I-Color Volume Mascara:

                  I got this because I thought it would make a nice contrast to my blue eyes. During just the first application I noticed how dry it was. It went on very thick and heavy and dried out very quickly, leaving my lashes dried out and clumped together. They felt almost scaly to the touch. I could not get them apart with my fingers, an eyelash brush, a comb, anything. More coats made it even worse, instead of better. It was like glueing them together with super glue. I had to spend several minutes washing it off (and it's not even waterproof). I will never use this again and it makes me hesitant to try any other Almay products.

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »