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Benefit Cosmetics They're Real! Lengthening Mascara Mini

Benefit Cosmetics

They're Real! Lengthening Mascara Mini

Black

Item #: 2242743 Size: 0.14 oz

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Online Only! FREE Benefit Exclusive Makeup Bag with any $40 Benefit Cosmetics purchase (offer valid 4/17/16-5/7/16 or while supplies last)

Online Only FREE Benefit Exclusive Makeup Bag w/ any $40 Benefit Cosmetics purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara Mini
 
4.2

(based on 1157 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (464)
  • Long lasting (423)
  • Lengthens (414)
  • Adds volume (372)
  • Defines & separates (352)

Cons

  • Difficult to remove (151)
  • Flakes (70)
  • Messy (55)
  • Sticky texture (45)
  • Dries out quickly (43)

Best Uses

  • Anytime (415)
  • Daily use (279)
  • Special occasions (135)
  • Daytime (119)
  • Going out (111)
    • Reviewer Profile:
    • Natural style (469), Classic style (453), Trendy style (166)
    • Skin Tone:
    • Medium (269), Fair (249), Deep (29)

Reviewed by 1157 customers

Displaying reviews 1-10

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2.0

Smudges

By Kar

from Santa Clarita

About Me Natural Style

Verified Buyer

Pros

  • Applies Evenly
  • Doesn't Clump

Cons

  • Smudges or Runs

Best Uses

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

    Smudges like if I was on a water ride.

     
    3.0

    Works but too thick for me-not worth the hype

    By Savannabanana

    from Edmonds

    About Me Natural Style

    Verified Buyer

    Pros

    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

    • Sticky Texture

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

    It's pretty nice if you only use one coat. It's lengthens nice for me cuz I like a more natural lashes look and the brush separates nice too and the best part is that it curls your lashes EXCELLENTLY. But the first coat is where most of that ends. The second coat sticks lashes together and my biggest problem is that it makes the tops of the lashes as thick as the bottom and it makes my lashes look like sticks coming out of my eyes. So I only use the one coat and it's fine but I can get that same level with a different cheaper mascara. I'm glad I got the smaller one cuz it will still last a long time without me spending too much on a mascara that equals the $7 essence I ❤️ Volume one I get that has lasted me months and I still like it better.

     
    5.0

    Great mascara

    By Bri

    from Cleveland, OH

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Doesn't Clump

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

      Love this product and the mini bottle is perfect to keep in my purse with me all the time. Would recommend to a friend.

       
      5.0

      I would definitely recommend this to anyone

      By Jenn

      from Lake Worth Florida

      About Me Trendy Style

      Verified Buyer

      Pros

      • Adds Volume
      • Defines & Separates
      • Great Brush
      • Lengthens

      Cons

      • Difficult To Remove

      Best Uses

      • Going Out

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

      Awesome product

       
      4.0

      It's a mascara you can trust

      By Marissa

      from San Jose

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

        It's a great mascara that delivers beautiful volume and length. To say it gives the effect of long full false lashes is an exaggeration though. Still a great mascara all in all.

         
        1.0

        Very disappointed. Does not go on well.

        By Cw

        from Nashville, TN

        About Me Classic Style

        Verified Buyer

        Pros

        • None of the above

        Cons

          Best Uses

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

            Sorry. Will not buy this again.

             
            1.0

            They're Real!

            By Doris

            from Marseilles, Illinois

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Great Brush
            • Lengthens

            Cons

            • Black eyes
            • Constant clean-up
            • Dries Out Quickly
            • Flakes
            • Sticky Texture

            Best Uses

            • Don't use

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

            I have to return this product.

             
            1.0

            Nothing special

            By Jenna

            from Massachusetts

            About Me Trendy Style

            Verified Buyer

            Pros

            • Defines & Separates
            • Lengthens

            Cons

            • Smudges or Runs
            • Sticky Texture

            Best Uses

            • Daytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

            Nothing special about this and I don't understand the price

             
            5.0

            Best mascara!

            By Mina

            from Las Vegas NV

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

              I use this product for my everyday mascara. It truly gives its name they're real because I've had people ask me about my lashes and thats what I say. The brush is awesome it even has a ball tip to reach those corners. If you want an evening look through a second coat some top liner and your ready to go.

               
              5.0

              Love It!

              By Nik

              from Columbus, Ohio

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

              • Dries Out Quickly

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

              Awesome anytime mascara.

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              4 Questions | 4 Answers
              Displaying questions 1-4
              • Q:

                is this product okay to use for sensitive eyes?
                Asked on 1/30/2016 by aly from US

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous!

                  Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin.

                  xoxo, B

                  Answered on 2/3/2016 by Product POREfessional from Benefit Cosmetics
              • Q:

                Would you consider this a good on the go product?
                Asked on 7/16/2015 by Mally from Philadelphia , U.S.

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous!

                  They're real! mascara mini is an AMAZING on-the-go product! The mini is the perfect size for quick touchups but still features the unique they're real! wand. Apply they're real! for instant beyond belief lashes!

                  xoxo, B

                  Answered on 7/17/2015 by Product POREfessional from Benefit Cosmetics
              • Q:

                How much product comes in a tube?
                Asked on 12/10/2014 by kinggirl4 from Florida, USA

                1 answer

                • Staff Expert

                  A:

                  0.14 oz.

                  Answered on 12/12/2014 by Staff Expert from ULTA.com
              • Q:

                Is this mascara waterproof or smudge proof?t
                Asked on 10/26/2014 by Beauty buff from Virginia

                1 answer

              Displaying questions 1-4

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