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Benefit Cosmetics They're Real! Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

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Item #: 2231443 Size: 0.3 oz

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They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 6879 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Lengthens (4290)
  • Adds volume (4017)
  • Defines & separates (3902)
  • Great brush (3785)
  • Applies evenly (3689)

Cons

  • Difficult to remove (1299)
  • Dries out quickly (504)
  • Flakes (410)
  • Smudges or runs (354)
  • Sticky texture (353)

Best Uses

  • Anytime (4425)
  • Daytime (1319)
  • Going out (1300)
  • Daily use (543)
  • Special occasions (227)
    • Reviewer Profile:
    • Classic style (2981), Natural style (2393), Trendy style (950)
    • Skin Tone:
    • Medium (533), Fair (489), Deep (28)

Reviewed by 6879 customers

Displaying reviews 1-10

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5.0

Just love this mascara

By Janet

from Palm Springs

About Me Classic Style

Verified Buyer

Pros

  • Applies Evenly
  • Defines & Separates
  • Great Brush
  • Lengthens

Cons

  • Dries Out Quickly

Best Uses

  • Anytime

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

Wear this everyday. Doesnt dry out my lashes

 
5.0

Nothing else compares

By JoJo

from Magnolia, Nj

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    The best mascara I have ever used!

     
    3.0

    Had greater expectations for lengthening my lashes.

    By Pav

    from Concord, CA

    About Me Classic Style

    Verified Buyer

    Pros

    • Applies Evenly
    • Doesn't Clump
    • Great Brush

    Cons

      Best Uses

      • Daytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Use it daily. Will try another product in the future.

       
      2.0

      Not that great

      By Amber Michele

      from New Jersey

      Verified Buyer

      Pros

      • Applies Evenly

      Cons

      • Flakes
      • Smudges or Runs
      • Sticky Texture

      Best Uses

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        Did nothing for my lashes
        Horrible brush
        Better off with better than sex mascara

         
        5.0

        My fave!

        By Nelle

        from Davenport, IA

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          I can't live without They're Real! I won't buy any other kind of mascara. I'm an addict!

           
          5.0

          LOVE IT!

          By Kay the Great

          from Baltimore, MD

          About Me Natural Style

          Verified Buyer

          Pros

          • Defines & Separates
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            It makes me look like I have falsies on! I don't wear winged eye liner with it, and my eyes still pop! Definitely my #1!

             
            3.0

            Pretty good thickening but still expensive.....

            By Deborah

            from Bradenton, FL

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Doesn't Clump

            Cons

              Best Uses

              • Anytime
              • Daytime
              • Going Out

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              I had used Lancome for years because I liked the thickening/lengthening effect; didn't love the price, though, and it seems to dry out and flake lately and is almost impossible to remove completely, so tried this product on salespersons' recommendations. I can tell it thickens, especially lower lashes, but wish it was a more dramatic change. It is easier to get off than most higher-end mascaras I've tried.

               
              5.0

              Yes I will buy it again. I have bought this twice now.

              By Grandma

              from Citrus Heights CA

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Defines & Separates
              • Doesn't Clump
              • Lengthens

              Cons

                Best Uses

                • Anytime
                • Daytime
                • Going Out

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                I am getting older and my eyelashes are thin and sparse and this mascara makes it look like I have lashes.

                 
                5.0

                Love this Mascara

                By Kat

                from Nashville, tn

                About Me Trendy Style

                Verified Buyer

                Pros

                • Adds Volume
                • Defines & Separates
                • Lengthens

                Cons

                • Difficult To Remove

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                This makes me look like I have long lashes and I don't !

                 
                5.0

                Holy Grail Mascara

                By AmyRacecar

                from Richwood, TX

                About Me Trendy Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                • Difficult To Remove
                • Dries Out Quickly

                Best Uses

                • Anytime
                • Daytime
                • Going Out

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                This is the only mascara I'll ever use again! The lightweight formula hoes on smooth and really delivers in color and lengthening without making me feel like I've loaded on tons of product.

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                42 Questions | 42 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Where is it made?
                  Asked on 4/18/2016 by BB from Panama City Beach FL

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Our They're Real! mascara is made in France.

                    Answered on 4/21/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Does They're Real mascara come off with soap and water. How large is the brush?
                  Asked on 3/28/2016 by Lori from Harrisburg, PA

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! I recommend using our They're Real! Remover (Item #: 2276973) to remove our mascara! The brush is medium length!

                    Answered on 3/30/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Is this product hypoallergenic?
                  Asked on 11/7/2015 by Abby

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous!

                    Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please contact Benefit Customer Care (https://www.benefitcosmetics.com/help/customerCare) to determine if a product is suitable for your skin.

                    xoxo, B

                    Answered on 11/9/2015 by Product POREfessional from Benefit Cosmetics
                • Q:

                  Is it waterproof?
                  Asked on 11/6/2015 by amy from linwood,nc

                  1 answer

                  • Staff Expert

                    A:

                    No, this product is not waterproof. It is water-resistant.

                    Answered on 11/6/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Is it waterproof?
                  Asked on 11/5/2015 by amy from linwood,nc

                  1 answer

                  • Staff Expert

                    A:

                    No, this product is not waterproof. It is water resistant.

                    Answered on 11/6/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Is this paraben free?
                  Asked on 10/30/2015 by Britt from St louis

                  1 answer

                  • Staff Expert

                    A:

                    Yes, this mascara is paraben-free.

                    Answered on 11/4/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Is this product water resistant ?
                  Asked on 9/27/2015 by Make up freak from California

                  1 answer

                  • Brand Expert

                    A:

                    They're Real! mascara is water-resistant, gorgeous!

                    xoxo, B

                    Answered on 10/1/2015 by Product POREfessional from Benefit Cosmetics
                • Q:

                  is this product good for eyes that tear easily?
                  Asked on 9/15/2015 by Libby from OKC

                  1 answer

                  • Brand Expert

                    A:

                    They're real! is not waterproof, gorgeous! However, the long-wearing formula won't smudge or dry out!

                    xoxo, B

                    Answered on 9/18/2015 by Product POREfessional from Benefit Cosmetics
                • Q:

                  Is it waterproof?
                  Asked on 8/4/2015 by Gail from Mpls. MN

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous!

                    They're real! mascara is not waterproof.

                    xoxo, B

                    Answered on 8/5/2015 by Product POREfessional from Benefit Cosmetics
                • Q:

                  I have a problem with my mascara smudging off onto my brow bone. I have long eye lashes and a defined brow bone. How is this product different from all the other mascaras?
                  Asked on 7/31/2015 by KT from KS

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous!

                    They're real! mascara features a long-wearing formula that won't smudge or dry out!

                    xoxo, B

                    Answered on 8/3/2015 by Product POREfessional from Benefit Cosmetics
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