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Benefit CosmeticsThey're Real Mascara
Benefit Cosmetics

They're Real Mascara

Black

Item #: 2231443

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real Mascara
 
4.3

(based on 4598 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Lengthens (2744)
  • Adds volume (2575)
  • Defines & separates (2485)
  • Great brush (2400)
  • Applies evenly (2328)

Cons

  • Difficult to remove (817)
  • Flakes (270)
  • Dries out quickly (260)
  • Sticky texture (236)
  • Smudges or runs (225)

Best Uses

  • Anytime (2792)
  • Going out (881)
  • Daytime (847)
  • Daily use (542)
  • Special occasions (225)
    • Reviewer Profile:
    • Classic style (2064), Natural style (1499), Trendy style (704)
    • Skin Tone:
    • Medium (533), Fair (489), Deep (28)

Reviewed by 4598 customers

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3.0

It was just OK quality

By lilllyyyy

from or

About Me Natural Style

Pros

  • Adds Volume
  • Applies Evenly

Cons

  • Difficult To Remove
  • Flakes
  • Smudges or Runs

Best Uses

  • Anytime

Comments about Benefit Cosmetics They're Real Mascara:

I received this a gift and was so excited about it. Until I used it and it was good at first but I started to notice more and more how runny it is when applied on your lashes. Not the best mascara for the price.

 
4.0

nice

By Hard working mom, wife and nurse

from Valencia, CA

About Me Classic Style

Verified Reviewer

Pros

  • Awesome Brush
  • Deep Black
  • Doesn't look fake
  • Lengthens Nicely
  • Minimal Clumps
  • Stays all day

Cons

  • Requires Layering

Best Uses

  • Date Night
  • Everyday
  • Work And Play

Comments about Benefit Cosmetics They're Real Mascara:

I really like the deep black pigment. I wish it went on thicker. It does require multiple layering, but the end result is great looking lashes.

 
5.0

Best Ever

By Amber

from Dallas, TX

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about Benefit Cosmetics They're Real Mascara:

    Turns my short stubby lashes into long luscious lashes that make my eyes pop. Looks like I'm wearing false lashes. Best mascara ever

     
    2.0

    Yep, they're real... No difference

    By Tina

    from Salt Lake City, Utah

    About Me Classic Style

    Verified Buyer

    Pros

    • Applies Evenly

    Cons

    • Difficult To Remove

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real Mascara:

    I was expecting a lot more than this product offers. Even the cheapest mascara at the local drug store offers better volume and length than this does. What a waste of money. I'm going to take it back if I can.

     
    4.0

    They're Real

    By Sara N

    from Austin, TX

    About Me Natural Style

    Verified Buyer

    Pros

    • Amazing length

    Cons

    • Gets Clumpy After A While

    Best Uses

      Comments about Benefit Cosmetics They're Real Mascara:

      I love the length and fullness this mascara provides. I notice it getting kind of clumpy toward the end of the night.

       
      5.0

      This is the only Mascara I use.

      By Shell

      from Holland MI

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Don't Need As Many Coats
      • Great Brush
      • Lengthens

      Cons

      • It's expensive

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about Benefit Cosmetics They're Real Mascara:

      I love this product because it is a time saver. You don't need a lot of coats to get the superb results you get for the fabulous looking eyelashes we women like to have. There for it comes off easily when you wash it off. Please DO NOT change the ingredients to this product or DISCONTINUE it. That always seems to happen to me when I find a product I really like. Thank you for making such a fabulous product.

       
      4.0

      Beautiful Lashes!!!

      By Meredith

      from Oklahoma City, OK

      Comments about Benefit Cosmetics They're Real Mascara:

      I love this mascara, gives me full, long, curled lashes, and can be put on light for daytime, or multiple layers for a night out. Only reason I don't give it 5 stars is because I feel like it dries out a little faster than other mascaras I've used, but the pros definitely outweigh.

       
      5.0

      Love it!!

      By msmander87

      from Missouri

      About Me Trendy Style

      Verified Reviewer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about Benefit Cosmetics They're Real Mascara:

        Love this! Got my first tube for my birthday and it does everything it claims and more! Will def be repurchasing when I run out! This is one of the more 'wet' formulas of mascara and I like that because I feel like it goes on easier and doesn't clump unless you really pack it on but one or two coats should be good!

         
        5.0

        Love It!!

        By Kristy

        from Douglas, Wyo

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Great Brush
        • Lengthens

        Cons

        • Difficult To Remove

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real Mascara:

        Wish was not waterproof

         
        5.0

        LOVE IT!!!!!!!

        By Lynniejohn

        from MPLS

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real Mascara:

          Ive used mascara since I was a teenager and this is the best Ive found EVER! In the evening it looks just like it did when I applied it! Applies perfectly, no clumping or flaking and lasts until I take it off. Makes my eyes feel prettier!! LOVE!!

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          Q&A

          Product Q&A

          Do you have questions about this product?

          Get answers from in-house experts.

          25 Questions | 25 Answers
          Displaying questions 1-10Previous | Next »
          • Q:

            Will it run during my workout?
            Asked on 12/17/2014 by Tcdeka

            1 answer

          • Q:

            Is Benefit's Mascaras Latex free?
            Asked on 12/12/2014 by mbby from Portland, OR

            1 answer

            • Staff Reviewer

              A:

              Yes, They're Real Mascara is latex-free.

              Answered on 12/19/2014 by Staff Expert from ULTA.com
          • Q:

            How much product is in the tube?
            Asked on 12/10/2014 by kinggirl4 from Florida, US

            1 answer

            • Staff Reviewer

              A:

              0.3 oz.

              Answered on 12/12/2014 by Staff Expert from ULTA.com
          • Q:

            Does this mascara contain Vitamin E?
            Asked on 12/10/2014 by Nana

            1 answer

            • Staff Reviewer

              A:

              Yes, this product is formulated with vitamin E in the form of Tocopheryl Acetate.

              Answered on 12/12/2014 by Staff Expert from ULTA.com
          • Q:

            Is this a tubing mascara?
            Asked on 12/1/2014 by Paige from United States

            1 answer

            • Staff Reviewer

              A:

              No, They're Real features a traditional non-tubing formula.

              Answered on 12/1/2014 by Staff Expert from ULTA.com
          • Q:

            IS THIS PRODUCT OK FOR SENSITIVE EYES?
            Asked on 11/19/2014 by PAM from MINNESOTA

            1 answer

            • Staff Reviewer

              A:

              Benefit does not test for or claim that their products are hypoallergenic. All products are sensitivity tested to ensure against irritation.

              Answered on 11/19/2014 by Staff Expert from ULTA.com
          • Q:

            I've always stressed over my pin straight lashes, even if i use a curler they flatten back out when I add mascara. Does this product really curl them?
            Asked on 11/17/2014 by Andi from Kalamazoo

            1 answer

            • Staff Reviewer

              A:

              They're Real Mascara does help to curl lashes. Hold the wand vertically & stroke upward to curl & separate.

              Answered on 11/18/2014 by Staff Expert from ULTA.com
          • Q:

            Is this tested on animals
            Asked on 8/17/2014 by Torri from Somerset pa

            1 answer

            • Staff Reviewer

              A:

              From Benefit Cosmetics:

              "We do not test our products on animals nor do we permit others to do so except where it is required by law.

              "We are deeply committed to the elimination of animal testing and we are playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing” in the United States and the Opal Program in France. Additionally, we are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our foremost priority.

              "We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

              Answered on 9/2/2014 by Staff Expert from ULTA.com
          • Q:

            I have been using this product for a couple of months now, and other than the black "smudges" on my eyelids at the end of the day, I love it. What can I do to keep it from leaching onto my eyelids? (My daughter will tell me "mom you look like you have two black eyes!")
            Asked on 8/8/2014 by mama from Spokane, Washington

            1 answer

            • Staff Reviewer

              A:

              We recommend using an eyelid primer like Benefit Cosmetics Stay Don't Stray to prevent smudging, especially if you have oily lids:
              http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod1840041

              Apply 3 tiny dots under your eyes & blend. Next apply 3 dots on eyelids & blend. Let set, then apply concealers & eyeshadows as usual.

              Answered on 8/15/2014 by Staff Expert from ULTA.com
          • Q:

            is this hypoallergenic? meaning does it irritate people with sensitive eyes or contact wearers?
            Asked on 8/4/2014 by Sandy from US

            1 answer

            • Staff Reviewer

              A:

              Benefit does not test for or claim that their products are hypoallergenic. All products are sensitivity tested to ensure against irritation.

              Answered on 8/6/2014 by Staff Expert from ULTA.com
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