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Benefit CosmeticsThey're Real! Lengthening Mascara
Benefit Cosmetics

They're Real! Lengthening Mascara

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Item #: 2231443

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real Mascara
 
4.3

(based on 5596 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Lengthens (3416)
  • Adds volume (3207)
  • Defines & separates (3110)
  • Great brush (3013)
  • Applies evenly (2916)

Cons

  • Difficult to remove (1049)
  • Dries out quickly (361)
  • Flakes (327)
  • Sticky texture (292)
  • Smudges or runs (281)

Best Uses

  • Anytime (3503)
  • Going out (1071)
  • Daytime (1058)
  • Daily use (543)
  • Special occasions (226)
    • Reviewer Profile:
    • Classic style (2481), Natural style (1869), Trendy style (821)
    • Skin Tone:
    • Medium (533), Fair (489), Deep (28)

Reviewed by 5596 customers

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Displaying reviews 1-10

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4.0

Great everyday mascara

By Mascara Queen

from Dallas, TX

About Me Classic Style

Verified Buyer

Pros

  • Makes Laser Fuller
  • Minimal Smudging

Cons

    Best Uses

      Comments about Benefit Cosmetics They're Real Mascara:

      Everyday mascara. Goes on quickly and get a good coat without multiple applications. Doesn't smudge through exercise or pool.

       
      4.0

      Nice mascara

      By dancing queen

      from detroit

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Evenly
      • Defines & Separates
      • Great Brown Color

      Cons

      • Difficult To Remove
      • Does not add volume
      • Don't like the brush

      Best Uses

      • Daytime

      Comments about Benefit Cosmetics They're Real Mascara:

      While I like the product, I found the brush to be the biggest setback. It does a nice job of separating lashes but it does not increase volume or thicken lashes.

       
      5.0

      People think they are fake eyelashes

      By Flight attendant

      from Lawton, oklahoma

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real Mascara:

        I put one coat on and brush my teeth and then reapply. It's perfect

         
        5.0

        Had to buy !

        By Cupcake loves makeup

        from Rocklin ca

        Verified Buyer

        Comments about Benefit Cosmetics They're Real Mascara:

        I swore I wouldn't buy expensive mascara when I couldn't find one that was worth the money. I made a huge exception for this one! Love love LOVE this mascara!

         
        3.0

        Its good but a little overrated

        By Shay

        from New York

        About Me Trendy Style

        Verified Buyer

        Pros

        • Applies Evenly
        • Clump-free
        • Doesn't Clump
        • Doesnt flake
        • Great For Bottom Lashes
        • Lengthens

        Cons

        • Brush Is Harsh
        • Doesnt curl
        • Smudges or Runs

        Best Uses

        • Bottom lashes
        • Daytime

        Comments about Benefit Cosmetics They're Real Mascara:

        Works pretty good but its overrated

         
        4.0

        Love/Hate

        By Cali Girl

        from San Diego, CA

        About Me Classic Style

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

        • Difficult To Remove

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real Mascara:

        I love this mascara. I hate this mascara. Love it because it does the job fabulously. Hate it because it is hard to remove. I'm on my second tube but don't think I'll be a return customer.

         
        5.0

        Love!!!

        By Z

        from Enterprise, AL

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real Mascara:

          Love this product, use it every day!

           
          5.0

          Love it!

          By Lynn

          from Orlando Fla

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real Mascara:

            Love the Blue color.

             
            5.0

            Favorite!

            By S E T up and go

            from Olympia, WA

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Great Brush
            • Lengthens

            Cons

            • Difficult To Remove
            • Flakes

            Best Uses

            • Anytime
            • Daytime
            • Going Out

            Comments about Benefit Cosmetics They're Real Mascara:

            My blonde lashes love this mascara! I get compliments all the time and people think I have lash extensions

             
            5.0

            LOVE!

            By Mimi the makeup queen

            from Davenport, FL

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

            • Dries Out Quickly

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real Mascara:

            I have small eyelashes and this makes my eyes look bigger.

            Displaying reviews 1-10

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            Q&A

            Product Q&A

            Do you have questions about this product?

            Get answers from in-house experts.

            34 Questions | 34 Answers
            Displaying questions 1-30Previous | Next »
            • Q:

              Is it waterproof?
              Asked on 8/4/2015 by Gail from Mpls. MN

              1 answer

              • Brand Expert

                A:

                Hi gorgeous!

                They're real! mascara is not waterproof.

                xoxo, B

                Answered on 8/5/2015 by Product POREfessional from Benefit Cosmetics
            • Q:

              I have a problem with my mascara smudging off onto my brow bone. I have long eye lashes and a defined brow bone. How is this product different from all the other mascaras?
              Asked on 7/31/2015 by KT from KS

              1 answer

              • Brand Expert

                A:

                Hi gorgeous!

                They're real! mascara features a long-wearing formula that won't smudge or dry out!

                xoxo, B

                Answered on 8/3/2015 by Product POREfessional from Benefit Cosmetics
            • Q:

              Can this product be used on false eyelashes?
              Asked on 7/9/2015 by ggg from cleveland, ohio

              1 answer

              • Brand Expert

                A:

                Hi gorgeous!

                They're real! mascara can be used on false lashes!

                xoxo, B

                Answered on 7/10/2015 by Product POREfessional from Benefit Cosmetics
            • Q:

              Does this mascara smudge under your eyes? I just bought the Lash Domination because I loved one of the samples I had gotten and it is horrible. I look like I have two black eyes at the end of each day, and I know it is from the mascara as my eyeliner is tattooed. Thanks!
              Asked on 6/26/2015 by JamieJ from Paducah, KY

              1 answer

              • Brand Expert

                A:

                Hi gorgeous!

                They're real! mascara features a long-wearing formula that won't smudge or dry out!

                xoxo, B

                Answered on 6/26/2015 by Product POREfessional from Benefit Cosmetics
            • Q:

              Better Than Sex mascara or Theyre Real mascara?
              Asked on 6/7/2015 by flowers from las vegas nv

              1 answer

              • Staff Expert

                A:

                Both are among our most beloved mascaras! :-) We recommend reading the product ratings and reviews at ULTA.com. Here are some key points of difference to help:

                They're Real is now available in three color options (Black, Blue, and Brown), while Too Faced Better Than Sex Mascara (Item #: 2263444) is available only in Carbon Black.

                Better Than Sex boasts these claims from clinical and consumer testing:

                1,944% more volume
                100% saw longer lashes
                100% saw dramatic volume
                93% saw base-to-tip curl
                8 out of 10 say it's the best mascara they've ever used

                They're Real boasts these claims from consumer testing:

                94% saw dramatic length & volume
                90% saw base-to-tip curl
                94% saw visible lift
                100% saw long-wearing results

                Better Than Sex's formula is vegan friendly (no animal byproducts). Please note that both products are cruelty-free (no animal testing).

                We hope this extra info helps! :-)

                Answered on 6/9/2015 by Staff Expert from ULTA Beauty
            • Q:

              I curl my lashes with eyelash curler will this mascara straighten them back out I use waterproof and they stay curled , does it need to be waterproof to keep the curl?
              Asked on 5/9/2015 by Beth from Co

              1 answer

              • Brand Expert

                A:

                Hi gorgeous!

                They're real! mascara lengthens, curls, volumizes, lifts & separates! For curl beyond belief, try layering they're real! mascara over roller lash, our super-curling and lifting mascara. Roller lash has an eye-opening Hook 'n' Roll™ brush that grabs, separates, lifts and curls, while the instant curve-setting formula holds for 12 hours. Apply roller lash first to curl & lift your lashes, then layer they're real! mascara on top for added length & volume!

                You can find roller lash here at ULTA: http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod11951085

                xoxo, B

                Answered on 5/11/2015 by Product POREfessional from Benefit Cosmetics
            • Q:

              I've read that this mascara is hard to get off...what do you suggest?
              Asked on 3/17/2015 by need to know

              1 answer

            • Q:

              Is this oil free? I want to use on lash extensions.
              Asked on 2/16/2015 by none from Saratoga, NY

              1 answer

              • Staff Expert

                A:

                This product is not oil-free. Please consult the stylist who performed your service for his or her professional advice on proper care and products.

                Answered on 2/16/2015 by Staff Expert from ULTA.com
            • Q:

              How does this mascara compare to TooFaced Better Than Sex Mascara? It costs about the same and their rating is pretty much the same so I'm just wondering which would be better for volume/lengthening
              Asked on 2/10/2015 by liz_j from dallas

              1 answer

              • Staff Expert

                A:

                Both are among our most beloved mascaras, and both offer proven results!

                Benefit Cosmetics They're Real Mascara:
                94% saw dramatic length & volume*
                90% saw base-to-tip curl*
                94% saw visible lift*
                100% saw long-wearing results*
                *Results observed in a consumer panel survey

                Too Faced Better than Sex Mascara:
                1,944% more volume*
                100% saw longer lashes**
                100% saw dramatic volume**
                93% saw base-to-tip curl**
                8 out of 10 say it’s the best mascara they’ve ever used**
                *results observed in a clinical study.
                **results observed in a consumer study

                We definitely recommend reading the ratings and reviews at ULTA.com. Both products can be viewed and tested at your nearest ULTA store:
                http://www.ulta.com/ulta/stores/storelocator.jsp

                Answered on 2/11/2015 by Staff Expert from ULTA.com
            • Q:

              Will it run during my workout?
              Asked on 12/17/2014 by Tcdeka

              1 answer

            • Q:

              Is Benefit's Mascaras Latex free?
              Asked on 12/12/2014 by mbby from Portland, OR

              1 answer

              • Staff Expert

                A:

                Yes, They're Real Mascara is latex-free.

                Answered on 12/19/2014 by Staff Expert from ULTA.com
            • Q:

              How much product is in the tube?
              Asked on 12/10/2014 by kinggirl4 from Florida, US

              1 answer

              • Staff Expert

                A:

                0.3 oz.

                Answered on 12/12/2014 by Staff Expert from ULTA.com
            • Q:

              Does this mascara contain Vitamin E?
              Asked on 12/10/2014 by Nana

              1 answer

              • Staff Expert

                A:

                Yes, this product is formulated with vitamin E in the form of Tocopheryl Acetate.

                Answered on 12/12/2014 by Staff Expert from ULTA.com
            • Q:

              Is this a tubing mascara?
              Asked on 12/1/2014 by Paige from United States

              1 answer

              • Staff Expert

                A:

                No, They're Real features a traditional non-tubing formula.

                Answered on 12/1/2014 by Staff Expert from ULTA.com
            • Q:

              IS THIS PRODUCT OK FOR SENSITIVE EYES?
              Asked on 11/19/2014 by PAM from MINNESOTA

              1 answer

              • Staff Expert

                A:

                Benefit does not test for or claim that their products are hypoallergenic. All products are sensitivity tested to ensure against irritation.

                Answered on 11/19/2014 by Staff Expert from ULTA.com
            • Q:

              I've always stressed over my pin straight lashes, even if i use a curler they flatten back out when I add mascara. Does this product really curl them?
              Asked on 11/17/2014 by Andi from Kalamazoo

              1 answer

              • Staff Expert

                A:

                They're Real Mascara does help to curl lashes. Hold the wand vertically & stroke upward to curl & separate.

                Answered on 11/18/2014 by Staff Expert from ULTA.com
            • Q:

              Is this tested on animals
              Asked on 8/17/2014 by Torri from Somerset pa

              1 answer

              • Staff Expert

                A:

                From Benefit Cosmetics:

                "We do not test our products on animals nor do we permit others to do so except where it is required by law.

                "We are deeply committed to the elimination of animal testing and we are playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing” in the United States and the Opal Program in France. Additionally, we are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our foremost priority.

                "We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

                Answered on 9/2/2014 by Staff Expert from ULTA.com
            • Q:

              I have been using this product for a couple of months now, and other than the black "smudges" on my eyelids at the end of the day, I love it. What can I do to keep it from leaching onto my eyelids? (My daughter will tell me "mom you look like you have two black eyes!")
              Asked on 8/8/2014 by mama from Spokane, Washington

              1 answer

              • Staff Expert

                A:

                We recommend using an eyelid primer like Benefit Cosmetics Stay Don't Stray to prevent smudging, especially if you have oily lids:
                http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod1840041

                Apply 3 tiny dots under your eyes & blend. Next apply 3 dots on eyelids & blend. Let set, then apply concealers & eyeshadows as usual.

                Answered on 8/15/2014 by Staff Expert from ULTA.com
            • Q:

              is this hypoallergenic? meaning does it irritate people with sensitive eyes or contact wearers?
              Asked on 8/4/2014 by Sandy from US

              1 answer

              • Staff Expert

                A:

                Benefit does not test for or claim that their products are hypoallergenic. All products are sensitivity tested to ensure against irritation.

                Answered on 8/6/2014 by Staff Expert from ULTA.com
            • Q:

              Are there Parabens in this Mascara?
              Asked on 7/26/2014 by Linda

              1 answer

              • Staff Expert

                A:

                No, this mascara is paraben-free.

                Answered on 7/30/2014 by Staff Expert from ULTA.com
            • Q:

              Is it gluten free?
              Asked on 7/19/2014 by kp from Columbia, SC

              1 answer

              • Staff Expert

                A:

                From Benefit Cosmetics:

                "Our principal mission and our duty: to guarantee safe, high quality products for our consumers. Committeed to upholding consumer's confidence in its products, the LVMH group has always endeavoured to supply products of consistently high, impeccable quality.

                "The products we develop therefore comply with the strictest legislations throughout the world, whilst also meeting our internal development criteria and the most stringent quality, traceability and safety constraints. These requirements guarantee the product's safety for the consumer.

                "We may have wheat germ in a few remaining products, all others have been reformulated to withdraw all wheat protein hydrolysates, even though these ingredients are still widely used elsewhere in the cosmetics industry today.

                "It should however be noted that in spite of all the care we take over the traceability of our raw materials, we cannot guarantee that the raw materials used may not have come into contact accidentally with gluten during their manufacturing process at our suppliers."

                Answered on 7/28/2014 by Staff Expert from ULTA.com
            • Q:

              People are stating its hard to remove. Are they speaking of the waterproof or the regular one? Please advise.
              Asked on 7/3/2014 by Sony from Houston tx

              1 answer

              • Staff Expert

                A:

                Currently there is only one formula of They're Real Mascara, which is water-resistant rather than waterproof. This product can be easily removed using Benefit Cosmetics They're Real Remover, which features a gentle formula that removes both water-resistant and waterproof eye makeup:
                http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod10421041

                Answered on 7/8/2014 by Staff Expert from ULTA.com
            • Q:

              Can the second coat make the lashes clumpy ?
              Asked on 6/13/2014 by Cassie from Dallas, Tx

              1 answer

              • Staff Expert

                A:

                To ensure even, clump-free application, follow these steps:
                Position the wand horizontally & wiggle from side to side, base to tip, to achieve maximum volume, length, and lift.
                Hold the wand vertically and stroke upward to curl and separate lashes.
                Layer generously as desired.

                Answered on 6/16/2014 by Staff Expert from ULTA.com
            • Q:

              Does this mascara come in waterproof formula?
              Asked on 6/9/2014 by Inquirier

              1 answer

            • Q:

              How many ounces is this bottle?
              Asked on 6/3/2014 by Chris from Phoenix, AZ

              1 answer

              • Staff Expert

                A:

                This product's size is 0.3 oz.

                Answered on 6/3/2014 by Staff Expert from ULTA.com
            • Q:

              Do you have a brown/black color?
              Asked on 4/21/2014 by Carol

              1 answer

              • Staff Expert

                A:

                This product is only available in one shade: Black.

                Answered on 4/22/2014 by Staff Expert from ULTA.com
            • Q:

              What look is this mascara going to give my lashes as opposed to Bad Gal? In other words, if I want longer, separated lashes which one should I choose?
              Asked on 4/10/2014 by loveulta

              1 answer

              • Staff Expert

                A:

                The primary benefit of They're Real is lash-lengthening and separating for extremely long lashes, while the primary benefit of BADgal is volumizing for thick, full lashes. You can even layer one over the other for dramatic long AND full lashes!

                Answered on 4/11/2014 by Staff Expert from ULTA.com
            • Q:

              Is this waterproof?
              Asked on 4/1/2014 by Tara from Rosenberg, TX

              1 answer

              • Staff Expert

                A:

                No, this product is not waterproof.

                Answered on 4/2/2014 by Staff Expert from ULTA.com
            • Q:

              Does this product only come in Black, or can I purchase in Brown/Black?
              Asked on 3/7/2014 by 51 & "Loving IT"!!! from Forsyth, IL

              1 answer

              • Staff Expert

                A:

                This product is only available in one shade: Black.

                Answered on 3/10/2014 by Staff Expert from ULTA.com
            • Q:

              Is this waterproof? I cant find anything on the product that says if it is or not! Please help!
              Asked on 3/1/2014 by victoria from new orleans

              1 answer

              • Staff Expert

                A:

                No, this product is not waterproof.

                Answered on 3/3/2014 by Staff Expert from ULTA.com
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