ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Mascara
  • / They're Real Mascara
Benefit CosmeticsThey're Real Mascara
Benefit Cosmetics

They're Real Mascara

Black

Item #: 2231443

Special Free Gift with Purchase! Click for Offer Details
Ask a Question
GIFT WITH PURCHASE

Online Only! FREE Benefit clutch with $50 Benefit purchase (offer valid 4/19/15-5/2/15 or while supplies last)

$15.00 Value

Online Only FREE clutch w/any $50 Benefit Cosmetics online purchase

Online Only! FREE deluxe sample It's Potent Eye Cream with $35 Benefit purchase (offer valid 4/19/15-5/2/15 or while supplies last)

$10.00 Value

Online Only FREE It's Potent Eye Cream deluxe sample w/any $35 Benefit Cosmetics online purchase
Details+
How to Use+
Ingredients+
Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real Mascara
 
4.3

(based on 4929 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Lengthens (2968)
  • Adds volume (2781)
  • Defines & separates (2690)
  • Great brush (2601)
  • Applies evenly (2529)

Cons

  • Difficult to remove (896)
  • Dries out quickly (304)
  • Flakes (294)
  • Sticky texture (253)
  • Smudges or runs (243)

Best Uses

  • Anytime (3026)
  • Going out (946)
  • Daytime (917)
  • Daily use (543)
  • Special occasions (225)
    • Reviewer Profile:
    • Classic style (2217), Natural style (1604), Trendy style (740)
    • Skin Tone:
    • Medium (533), Fair (489), Deep (28)

Reviewed by 4929 customers

Sort by

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

This product is fantastic!

By Little O

from Boston, MA

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real Mascara:

    Easy to apply
    Doesn't clump

     
    5.0

    Amazing lashes

    By pheebsthestylist

    from Denham Springs, la

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about Benefit Cosmetics They're Real Mascara:

      Love this - easy and quick to apply

       
      5.0

      Definitely not Phoney looking

      By Liz

      from Grand Rapids, MI

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real Mascara:

        Not clumpy but makes my lashes look fuller with one easy application.

         
        4.0

        Lovely Lashes

        By StacyS

        from Chicago, IL

        About Me Classic Style

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Great Brush
        • Lengthens

        Cons

        • Difficult To Remove

        Best Uses

        • Going Out

        Comments about Benefit Cosmetics They're Real Mascara:

        I have straight lashes that never stay curled during the day. Luckily I was given this mascara as a gift and the first time I used it my lashes stayed curled. It applies to wonderfully, giving my full eye look a perfect touch. Will definitely repurchase.

         
        5.0

        five stars

        By grace

        from South Carolina

        Comments about Benefit Cosmetics They're Real Mascara:

        This is the best mascara I have ever used, it makes your lashes look so thick and long it's seriously just perfect

         
        5.0

        great buy

        By nell

        from Belle chasse, LA

        About Me Classic Style

        Verified Buyer

        Pros

          Cons

            Best Uses

              Comments about Benefit Cosmetics They're Real Mascara:

              When I use the product, I put one layer one and let dry. Then a second coat is needed for lenghting.
              It's up to the consumer how many coats to apply.
              I am satisfied with my purchase.

               
              3.0

              goes on thick but to hard to remove

              By ginny

              from Columbia sc

              About Me Trendy Style

              Verified Buyer

              Pros

              • Adds Volume
              • Lengthens

              Cons

              • Difficult To Remove
              • Sticky Texture

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real Mascara:

              Impossible to remove completely

               
              5.0

              Bombshell Eyelashes

              By Libby

              from N E Washington

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

              • Dries Out Quickly

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real Mascara:

              Love the fact that when I apply this mascara that I suddenly have big swoopy eyelashes. It is a gorgeous look.

               
              5.0

              Must try!!

              By Lesrae85

              from Kansas city, mo

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics They're Real Mascara:

                Love this brush and it's a perfect consistency!

                 
                5.0

                Most Amazing Mascara!!!

                By Savy Shopper

                from Phoenix, Arizona

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                • Smudges or Runs

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics They're Real Mascara:

                I have fine eyelashes and this Mascara was reccomended by a friend . I also like to use products that are more natural . Not too expensive compared to other brands at ulta. Great results

                Displaying reviews 1-10

                Back to top

                Previous | Next »

                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                28 Questions | 28 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  I've read that this mascara is hard to get off...what do you suggest?
                  Asked on 3/17/2015 by need to know

                  1 answer

                • Q:

                  Is this oil free? I want to use on lash extensions.
                  Asked on 2/16/2015 by none from Saratoga, NY

                  1 answer

                  • Staff Reviewer

                    A:

                    This product is not oil-free. Please consult the stylist who performed your service for his or her professional advice on proper care and products.

                    Answered on 2/16/2015 by Staff Expert from ULTA.com
                • Q:

                  How does this mascara compare to TooFaced Better Than Sex Mascara? It costs about the same and their rating is pretty much the same so I'm just wondering which would be better for volume/lengthening
                  Asked on 2/10/2015 by liz_j from dallas

                  1 answer

                  • Staff Reviewer

                    A:

                    Both are among our most beloved mascaras, and both offer proven results!

                    Benefit Cosmetics They're Real Mascara:
                    94% saw dramatic length & volume*
                    90% saw base-to-tip curl*
                    94% saw visible lift*
                    100% saw long-wearing results*
                    *Results observed in a consumer panel survey

                    Too Faced Better than Sex Mascara:
                    1,944% more volume*
                    100% saw longer lashes**
                    100% saw dramatic volume**
                    93% saw base-to-tip curl**
                    8 out of 10 say it’s the best mascara they’ve ever used**
                    *results observed in a clinical study.
                    **results observed in a consumer study

                    We definitely recommend reading the ratings and reviews at ULTA.com. Both products can be viewed and tested at your nearest ULTA store:
                    http://www.ulta.com/ulta/stores/storelocator.jsp

                    Answered on 2/11/2015 by Staff Expert from ULTA.com
                • Q:

                  Will it run during my workout?
                  Asked on 12/17/2014 by Tcdeka

                  1 answer

                • Q:

                  Is Benefit's Mascaras Latex free?
                  Asked on 12/12/2014 by mbby from Portland, OR

                  1 answer

                  • Staff Reviewer

                    A:

                    Yes, They're Real Mascara is latex-free.

                    Answered on 12/19/2014 by Staff Expert from ULTA.com
                • Q:

                  How much product is in the tube?
                  Asked on 12/10/2014 by kinggirl4 from Florida, US

                  1 answer

                  • Staff Reviewer

                    A:

                    0.3 oz.

                    Answered on 12/12/2014 by Staff Expert from ULTA.com
                • Q:

                  Does this mascara contain Vitamin E?
                  Asked on 12/10/2014 by Nana

                  1 answer

                  • Staff Reviewer

                    A:

                    Yes, this product is formulated with vitamin E in the form of Tocopheryl Acetate.

                    Answered on 12/12/2014 by Staff Expert from ULTA.com
                • Q:

                  Is this a tubing mascara?
                  Asked on 12/1/2014 by Paige from United States

                  1 answer

                  • Staff Reviewer

                    A:

                    No, They're Real features a traditional non-tubing formula.

                    Answered on 12/1/2014 by Staff Expert from ULTA.com
                • Q:

                  IS THIS PRODUCT OK FOR SENSITIVE EYES?
                  Asked on 11/19/2014 by PAM from MINNESOTA

                  1 answer

                  • Staff Reviewer

                    A:

                    Benefit does not test for or claim that their products are hypoallergenic. All products are sensitivity tested to ensure against irritation.

                    Answered on 11/19/2014 by Staff Expert from ULTA.com
                • Q:

                  I've always stressed over my pin straight lashes, even if i use a curler they flatten back out when I add mascara. Does this product really curl them?
                  Asked on 11/17/2014 by Andi from Kalamazoo

                  1 answer

                  • Staff Reviewer

                    A:

                    They're Real Mascara does help to curl lashes. Hold the wand vertically & stroke upward to curl & separate.

                    Answered on 11/18/2014 by Staff Expert from ULTA.com
                Displaying questions 1-10Previous | Next »

                Do you have a question about this product?