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Benefit Cosmetics They're Real! Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

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Item #: 2231443 Size: 0.3 oz

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They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015


Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 7076 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Lengthens (4407)
  • Adds volume (4142)
  • Defines & separates (4004)
  • Great brush (3896)
  • Applies evenly (3796)

Cons

  • Difficult to remove (1339)
  • Dries out quickly (522)
  • Flakes (420)
  • Sticky texture (370)
  • Smudges or runs (369)

Best Uses

  • Anytime (4564)
  • Daytime (1348)
  • Going out (1324)
  • Daily use (545)
  • Special occasions (227)
    • Reviewer Profile:
    • Classic style (3045), Natural style (2465), Trendy style (974)
    • Skin Tone:
    • Medium (533), Fair (489), Deep (28)

Reviewed by 7076 customers

Displaying reviews 1-10

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5.0

Favorite mascara

By J

from Dallas

Verified Buyer

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

This is my favorite mascara. Hands down. Every time.

 
3.0

OK

By boop

from california

Verified Buyer

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

This item is ok. Not what I thought. My eyelashes are very very straight. Hard to hold a curl and I thought this mascara would help with the fullness and once curled stay up. Did not work.

 
5.0

Best EVER

By Miki57

from Jackson, MI

Verified Buyer

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

I buy this over and over and over again. Will never use a different mascara. Can't say enuff great things about it. It lengthens, curls and volumizes in one fail swoop!!

 
1.0

Don't waste your money

By Kat

from West Bloomfield, MI

Verified Buyer

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

After 4 uses- it completely dried up. So I went and bought a second one and the same thing happened. This is the only mascara I've used for the past 2 years. Somethings changed. Extremely dissaponted.

 
5.0

My favorite mascara

By Lindsay

from Chandler,Az

Verified Buyer

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

This is one of my favorite mascara. From the product itself and the brush is fantastic it get on lashes evenly and in every corner. Doesn't clump. Leaves them looking long and full.

 
3.0

I like it but it's very hard to take off

By Sunshine

from St George

Verified Buyer

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

I like the mascara but it's very hard to take off. After a long day the last thing j want to do is work hard to take off my mascara

 
5.0

I would buy again.

By Glenda

from Ventura CA

Verified Buyer

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

I love this mascara. Best brush I have ever used.

 
5.0

Love it

By Lolo

from Barnegat NJ

Verified Buyer

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

Love this mascara one swipe and I my lashes are coated, stays on and very easy to remove.

 
5.0

Amazing

By Starrfoxx

from Boca Raton, FL

Verified Buyer

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

I have been buying this mascara for a couple years now. Never a let down. Always makes my lashes looking amazing!

 
5.0

Best mascara ever!

By Desiree

from Fort Worth, Texas

Verified Buyer

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

I have tried every mascara on the market. My lashes are blonde so I really need a good product and one that won't flake. This one does it all! I love it. It's a little pricey but worth it.

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Q&A

Product Q&A

Do you have questions about this product?

Get answers from in-house experts.

45 Questions | 46 Answers
Displaying questions 1-10Previous | Next »
  • Q:

    I wear contacts and I've had a lot of high end mascaras get in them which ends in me having to throw the lenses out. I can't afford to keep doing that so my question is, will They're real flake or does it stay really wet? Or which mascara would you recommend for people with contacts?
    Asked on 5/11/2016 by Bummed Beauty from Humboldt County

    1 answer

    • Brand Expert

      A:

      Hi gorgeous! I wear contact lenses and have been using They're Real! mascara for well over a month and have had no issues!

      Answered on 5/12/2016 by Brand Expert from Benefit Cosmetics
  • Q:

    Where is it made?
    Asked on 4/18/2016 by BB from Panama City Beach FL

    1 answer

    • Brand Expert

      A:

      Hi gorgeous! Our They're Real! mascara is made in France.

      Answered on 4/21/2016 by Brand Expert from Benefit Cosmetics
  • Q:

    Is it cruelty free ?
    Asked on 4/1/2016 by Trinidizzle from California, US

    2 answers

    • Brand Expert

      A:

      Hi gorgeous! At Benefit Cosmetics, we do not make the claim that we are cruelty free. However, we would like to stress that we do not test our products on animals and are deeply committed to the elimination of animal testing. We are actively working to promote the development, validation, and recognition of non-animal methods. For instance, we are playing a leading role in the development of alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States and our active participation in the validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of the few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the safety of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide.

      Answered on 5/17/2016 by Brand Expert from Benefit Cosmetics
    • Brand Expert

      A:

      Hi gorgeous! At Benefit Cosmetics, we do not make the claim that we are cruelty free. However, we would like to stress that we do not test our products on animals and are deeply committed to the elimination of animal testing. We are actively working to promote the development, validation, and recognition of non-animal methods. For instance, we are playing a leading role in the development of alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States and our active participation in the validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of the few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the safety of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide.

      Answered on 5/17/2016 by Brand Expert from Benefit Cosmetics
  • Q:

    Is this product cruelty free?
    Asked on 3/30/2016 by zoesma from columbus Ohio

    1 answer

    • Staff Expert

      A:

      Here's Benefit's official brand response:

      "Benefit does not test our products on animals.

      Since 1989, the Perfumes & Cosmetics companies of LVMH group (including Benefit Cosmetics) have not performed any tests on animals for our products - this was implemented long before the 2013 official ban set by the European Union.

      We are deeply committed to the elimination of animal testing. We're playing a leading role in developing alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States. We also actively participate in validation studies of new alternative tests in the framework of the European cosmetics association, Cosmetics Europe. We are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our top priority.

      We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

      Answered on 5/18/2016 by Staff Expert from Ulta Beauty
  • Q:

    Does They're Real mascara come off with soap and water. How large is the brush?
    Asked on 3/28/2016 by Lori from Harrisburg, PA

    1 answer

    • Brand Expert

      A:

      Hi gorgeous! I recommend using our They're Real! Remover (Item #: 2276973) to remove our mascara! The brush is medium length!

      Answered on 3/30/2016 by Brand Expert from Benefit Cosmetics
  • Q:

    Is this product hypoallergenic?
    Asked on 11/7/2015 by Abby

    1 answer

    • Brand Expert

      A:

      Hi gorgeous!

      Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please contact Benefit Customer Care (https://www.benefitcosmetics.com/help/customerCare) to determine if a product is suitable for your skin.

      xoxo, B

      Answered on 11/9/2015 by Product POREfessional from Benefit Cosmetics
  • Q:

    Is it waterproof?
    Asked on 11/6/2015 by amy from linwood,nc

    1 answer

    • Staff Expert

      A:

      No, this product is not waterproof. It is water-resistant.

      Answered on 11/6/2015 by Staff Expert from ULTA Beauty
  • Q:

    Is it waterproof?
    Asked on 11/5/2015 by amy from linwood,nc

    1 answer

    • Staff Expert

      A:

      No, this product is not waterproof. It is water resistant.

      Answered on 11/6/2015 by Staff Expert from ULTA Beauty
  • Q:

    Is this paraben free?
    Asked on 10/30/2015 by Britt from St louis

    1 answer

    • Staff Expert

      A:

      Yes, this mascara is paraben-free.

      Answered on 11/4/2015 by Staff Expert from ULTA Beauty
  • Q:

    Is this product water resistant ?
    Asked on 9/27/2015 by Make up freak from California

    1 answer

    • Brand Expert

      A:

      They're Real! mascara is water-resistant, gorgeous!

      xoxo, B

      Answered on 10/1/2015 by Product POREfessional from Benefit Cosmetics
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