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Benefit Cosmetics They're Real! Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

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Item #: 2231443 Size: 0.3 oz

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Online Only FREE Benefit Exclusive Makeup Bag w/ any $40 Benefit Cosmetics purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 6919 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Lengthens (4318)
  • Adds volume (4050)
  • Defines & separates (3922)
  • Great brush (3807)
  • Applies evenly (3711)

Cons

  • Difficult to remove (1311)
  • Dries out quickly (508)
  • Flakes (413)
  • Smudges or runs (358)
  • Sticky texture (356)

Best Uses

  • Anytime (4457)
  • Daytime (1328)
  • Going out (1307)
  • Daily use (543)
  • Special occasions (227)
    • Reviewer Profile:
    • Classic style (2994), Natural style (2406), Trendy style (959)
    • Skin Tone:
    • Medium (533), Fair (489), Deep (28)

Reviewed by 6919 customers

Displaying reviews 1-10

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5.0

I have bought this item several times an love it

By none

from Tucson, AZ

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    none

     
    5.0

    will buy

    By lilly

    from fl

    About Me Trendy Style

    Verified Buyer

    Pros

    • Adds Volume
    • Doesn't Clump
    • Great Brush

    Cons

    • Dries Out Quickly

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    Luv it

     
    5.0

    Love it

    By Lala

    from Clovis ca

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Lengthens

    Cons

      Best Uses

      • Anytime
      • Going Out

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Easy to apply in am

       
      2.0

      Waste of your money. Mary Kay mascara is so much better

      By Pinkhatlady

      from Fairhope AL

      Verified Buyer

      Pros

        Cons

        • Difficult To Remove
        • Flakes
        • Smudges or Runs

        Best Uses

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          What a horrible mess. Mascara is a staple for me. Will never use this again

           
          3.0

          Average

          By Ky shopper

          from Covington Ky

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Lengthens

          Cons

          • Difficult To Remove
          • Smudges or Runs

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          I bought this based on reviews. Nothing to write home about. It does darken, but smudges.

           
          3.0

          Probably won't buy again

          By Stephanie

          from Fayetteville, AR

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Great Brush
          • Lengthens

          Cons

          • Difficult To Remove
          • Smudges or Runs

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          I was excited to try this mascara since it seems pretty well-liked. Unfortunately, it stays on more strongly than even waterproof! It's very frustrating. Also, throughout the day it leaves smudges on my lids & under my eyes. Maybe it's a combination of what other products I use, but a nice mascara like this shouldn't smudge so easily! I LOVE the way it makes my lashes look, but I wouldn't buy it again for these 2 reasons.

           
          5.0

          Only mascara I use!

          By T

          from Florids

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

          • Difficult To Remove

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          !!

           
          3.0

          Not my favorite

          By Sam

          from Morgantown, WV

          Pros

          • Adds Volume

          Cons

          • Clumpy
          • Difficult To Remove

          Best Uses

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            Not impressed but will use it in a crunch. Very hard to remove and very clumpy. I will stick to my Clinique!

             
            5.0

            Best mascara

            By Jae

            from Longmont, Co

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Lengthens

            Cons

              Best Uses

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                Everyday use. Great because it really makes appear longer easy to remove at night and still keeps lashes looking healthy after removal

                 
                5.0

                Love it!

                By Kate

                from Pensacola fl

                About Me Natural Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Lengthens

                Cons

                • Difficult To Remove

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                Everything about it is fabulous!

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                42 Questions | 42 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Where is it made?
                  Asked on 4/18/2016 by BB from Panama City Beach FL

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Our They're Real! mascara is made in France.

                    Answered on 4/21/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Does They're Real mascara come off with soap and water. How large is the brush?
                  Asked on 3/28/2016 by Lori from Harrisburg, PA

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! I recommend using our They're Real! Remover (Item #: 2276973) to remove our mascara! The brush is medium length!

                    Answered on 3/30/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Is this product hypoallergenic?
                  Asked on 11/7/2015 by Abby

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous!

                    Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please contact Benefit Customer Care (https://www.benefitcosmetics.com/help/customerCare) to determine if a product is suitable for your skin.

                    xoxo, B

                    Answered on 11/9/2015 by Product POREfessional from Benefit Cosmetics
                • Q:

                  Is it waterproof?
                  Asked on 11/6/2015 by amy from linwood,nc

                  1 answer

                  • Staff Expert

                    A:

                    No, this product is not waterproof. It is water-resistant.

                    Answered on 11/6/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Is it waterproof?
                  Asked on 11/5/2015 by amy from linwood,nc

                  1 answer

                  • Staff Expert

                    A:

                    No, this product is not waterproof. It is water resistant.

                    Answered on 11/6/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Is this paraben free?
                  Asked on 10/30/2015 by Britt from St louis

                  1 answer

                  • Staff Expert

                    A:

                    Yes, this mascara is paraben-free.

                    Answered on 11/4/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Is this product water resistant ?
                  Asked on 9/27/2015 by Make up freak from California

                  1 answer

                  • Brand Expert

                    A:

                    They're Real! mascara is water-resistant, gorgeous!

                    xoxo, B

                    Answered on 10/1/2015 by Product POREfessional from Benefit Cosmetics
                • Q:

                  is this product good for eyes that tear easily?
                  Asked on 9/15/2015 by Libby from OKC

                  1 answer

                  • Brand Expert

                    A:

                    They're real! is not waterproof, gorgeous! However, the long-wearing formula won't smudge or dry out!

                    xoxo, B

                    Answered on 9/18/2015 by Product POREfessional from Benefit Cosmetics
                • Q:

                  Is it waterproof?
                  Asked on 8/4/2015 by Gail from Mpls. MN

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous!

                    They're real! mascara is not waterproof.

                    xoxo, B

                    Answered on 8/5/2015 by Product POREfessional from Benefit Cosmetics
                • Q:

                  I have a problem with my mascara smudging off onto my brow bone. I have long eye lashes and a defined brow bone. How is this product different from all the other mascaras?
                  Asked on 7/31/2015 by KT from KS

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous!

                    They're real! mascara features a long-wearing formula that won't smudge or dry out!

                    xoxo, B

                    Answered on 8/3/2015 by Product POREfessional from Benefit Cosmetics
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