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Benefit Cosmetics They're Real! Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

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Item #: 2231443 Size: 0.3 oz

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FREE Benetint Cheek and deluxe mini Lip Stain with any $30 Benefit Cosmetics purchase (offer valid 5/8/16-5/28/16 or while supplies last)

FREE deluxe Benetint Cheek and Lip Stain w/ any $30 Benefit purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015


Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 7029 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Lengthens (4390)
  • Adds volume (4125)
  • Defines & separates (3991)
  • Great brush (3880)
  • Applies evenly (3781)

Cons

  • Difficult to remove (1336)
  • Dries out quickly (519)
  • Flakes (420)
  • Smudges or runs (368)
  • Sticky texture (367)

Best Uses

  • Anytime (4542)
  • Daytime (1343)
  • Going out (1320)
  • Daily use (543)
  • Special occasions (227)
    • Reviewer Profile:
    • Classic style (3037), Natural style (2451), Trendy style (972)
    • Skin Tone:
    • Medium (533), Fair (489), Deep (28)

Reviewed by 7029 customers

Displaying reviews 1-10

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2.0

Returned

By Callista Skye

from Beaverton

About Me Classic Style

Pros

    Cons

    • Sticky Texture

    Best Uses

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Ulta was out of Urban Decay's Cannonball again and I was told that this cruelty free and the number one mascara. I really wanted to like it. However, it clumped my eyelashes together and was very sticky. I had a terrible day at work because I knew that my eyelashes looked awful. I returned it two days later.

       
      5.0

      Love it

      By Supersonicpuppy

      from Mpls, MN

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        What an amazing brush! It gets every lash perfectly! Goes on smoothly and doesn't flake off. I will be buying this one again. They have a travel size as well.

         
        5.0

        Love this mascara!

        By Sue

        from Cleveland, OH

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          Benefit Cosmetics They're Real mascara is one of the better mascaras out there!

           
          5.0

          Love this mascara

          By Dani C.

          from Albany , OR

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            I have never had a tube of mascara last so long. For me it does everything it says it will, wears really well. I have it in black and blue, black is super dark like I like, and the blue is electric, beautiful on.

             
            4.0

            Will continue tho use this forever

            By Mom

            from South Dakota

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Great Brush

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              Really love the brush! Stays on. Doesn't flake or smudge. I don't end up with black under my eyes at the end of the day!

               
              1.0

              Turned my eyelashes into one giant clump

              By MEMEME

              from Atlanta GA

              About Me Natural Style

              Verified Buyer

              Pros

                Cons

                • Clumps

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                I really wanted to likeep this mascara as it had been on my to-try list for a while, but I just didn't. It made it look like I had about 4 spiky eyelashes. Too sticky, and doesn't separate.

                 
                5.0

                Love this look!

                By Debbie the REALTOR

                from Lawrence KS

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                  I use the tinted primer and the remover and could not be happier with my results. No need to have several layers of mascara to get the long lash look.

                   
                  5.0

                  Love it

                  By Natalie

                  from Portland or

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Applies Evenly
                  • Defines & Separates
                  • Doesn't Clump

                  Cons

                  • Difficult To Remove

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                  I have this in black and brown. I have really sensitive eyes as well, and it doesn't irritate them.

                   
                  2.0

                  Not the best mascara

                  By Jess

                  from Lyons, CO

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Applies Evenly
                  • Doesn't Clump

                  Cons

                  • Not enough volume

                  Best Uses

                  • Daytime

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                  I was looking for a good brown mascara and this isn't it. The color isn't quite right and it doesn't add the volume I would like.

                   
                  1.0

                  AWFUL!

                  By Nanaof3

                  from Atlanta, Ga

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                    Cons

                    • Difficult To Remove
                    • Flakes
                    • Smudges or Runs
                    • Sticky Texture

                    Best Uses

                      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                      Worse mascara I have ever used!!! It smudges...smears...flakes and clumps!!!
                      The cheap stuff works better then this!

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      45 Questions | 46 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        I wear contacts and I've had a lot of high end mascaras get in them which ends in me having to throw the lenses out. I can't afford to keep doing that so my question is, will They're real flake or does it stay really wet? Or which mascara would you recommend for people with contacts?
                        Asked on 5/11/2016 by Bummed Beauty from Humboldt County

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! I wear contact lenses and have been using They're Real! mascara for well over a month and have had no issues!

                          Answered on 5/12/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        Where is it made?
                        Asked on 4/18/2016 by BB from Panama City Beach FL

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! Our They're Real! mascara is made in France.

                          Answered on 4/21/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        Is it cruelty free ?
                        Asked on 4/1/2016 by Trinidizzle from California, US

                        2 answers

                        • Brand Expert

                          A:

                          Hi gorgeous! At Benefit Cosmetics, we do not make the claim that we are cruelty free. However, we would like to stress that we do not test our products on animals and are deeply committed to the elimination of animal testing. We are actively working to promote the development, validation, and recognition of non-animal methods. For instance, we are playing a leading role in the development of alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States and our active participation in the validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of the few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the safety of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide.

                          Answered on 5/17/2016 by Brand Expert from Benefit Cosmetics
                        • Brand Expert

                          A:

                          Hi gorgeous! At Benefit Cosmetics, we do not make the claim that we are cruelty free. However, we would like to stress that we do not test our products on animals and are deeply committed to the elimination of animal testing. We are actively working to promote the development, validation, and recognition of non-animal methods. For instance, we are playing a leading role in the development of alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States and our active participation in the validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of the few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the safety of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide.

                          Answered on 5/17/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        Is this product cruelty free?
                        Asked on 3/30/2016 by zoesma from columbus Ohio

                        1 answer

                        • Staff Expert

                          A:

                          Here's Benefit's official brand response:

                          "Benefit does not test our products on animals.

                          Since 1989, the Perfumes & Cosmetics companies of LVMH group (including Benefit Cosmetics) have not performed any tests on animals for our products - this was implemented long before the 2013 official ban set by the European Union.

                          We are deeply committed to the elimination of animal testing. We're playing a leading role in developing alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States. We also actively participate in validation studies of new alternative tests in the framework of the European cosmetics association, Cosmetics Europe. We are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our top priority.

                          We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

                          Answered on 5/18/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Does They're Real mascara come off with soap and water. How large is the brush?
                        Asked on 3/28/2016 by Lori from Harrisburg, PA

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! I recommend using our They're Real! Remover (Item #: 2276973) to remove our mascara! The brush is medium length!

                          Answered on 3/30/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        Is this product hypoallergenic?
                        Asked on 11/7/2015 by Abby

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous!

                          Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please contact Benefit Customer Care (https://www.benefitcosmetics.com/help/customerCare) to determine if a product is suitable for your skin.

                          xoxo, B

                          Answered on 11/9/2015 by Product POREfessional from Benefit Cosmetics
                      • Q:

                        Is it waterproof?
                        Asked on 11/6/2015 by amy from linwood,nc

                        1 answer

                        • Staff Expert

                          A:

                          No, this product is not waterproof. It is water-resistant.

                          Answered on 11/6/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Is it waterproof?
                        Asked on 11/5/2015 by amy from linwood,nc

                        1 answer

                        • Staff Expert

                          A:

                          No, this product is not waterproof. It is water resistant.

                          Answered on 11/6/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Is this paraben free?
                        Asked on 10/30/2015 by Britt from St louis

                        1 answer

                        • Staff Expert

                          A:

                          Yes, this mascara is paraben-free.

                          Answered on 11/4/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Is this product water resistant ?
                        Asked on 9/27/2015 by Make up freak from California

                        1 answer

                        • Brand Expert

                          A:

                          They're Real! mascara is water-resistant, gorgeous!

                          xoxo, B

                          Answered on 10/1/2015 by Product POREfessional from Benefit Cosmetics
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