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Benefit CosmeticsThey're Real Mascara
Benefit Cosmetics

They're Real Mascara

Black

Item #: 2231443

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FREE They're Real Makeup Bag with any $35 Benefit purchase (offer valid 8/10/14-8/30/14 or while supplies last)

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FREE They're Real Makeup Bag w/any $35 Benefit purchase

FREE deluxe mini They're Real Mascara with any $35 Benefit purchase (offer valid 8/10/14-8/30/14 or while supplies last)

$10.00 Value

FREE deluxe mini They're Real Mascara w/any $35 Benefit purchase
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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real Mascara
 
4.3

(based on 3975 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Lengthens (2479)
  • Adds volume (2318)
  • Defines & separates (2254)
  • Great brush (2169)
  • Applies evenly (2117)

Cons

  • Difficult to remove (727)
  • Dries out quickly (225)
  • Flakes (219)
  • Sticky texture (212)
  • Smudges or runs (204)

Best Uses

  • Anytime (2525)
  • Going out (807)
  • Daytime (777)
  • Daily use (426)
  • Special occasions (184)
    • Reviewer Profile:
    • Classic style (1793), Natural style (1288), Trendy style (626)
    • Skin Tone:
    • Medium (400), Fair (380), Deep (23)

Reviewed by 3975 customers

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(1 of 1 customers found this review helpful)

 
3.0

Ok

By MJ

from GA

About Me Natural Style

Verified Buyer

Pros

  • Long Lasting

Cons

  • Difficult to Apply

Best Uses

  • Special Occasions

Comments about Benefit Cosmetics They're Real Mascara:

Not worth the price.

  • Skin Tone:
  • Fair
 
5.0

They're Real Mascara by Benefit

By AL

from ashevillenc

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Looks Natural

Cons

    Best Uses

    • Daily Use

    Comments about Benefit Cosmetics They're Real Mascara:

    Applies without significant clumping and comes off easily with mascara remover. Some daytime smudging after prolonged wear.

    • Skin Tone:
    • Medium
     
    5.0

    Best mascara!

    By Loves makeup

    from Wichita Falls, tx

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Long Lasting

    Cons

      Best Uses

      • Daily Use

      Comments about Benefit Cosmetics They're Real Mascara:

      This is my favorite mascara. I've bought several tubes and the quality is very consistent.

      • Skin Tone:
      • Fair
       
      3.0

      good but not the best

      By Kim

      from kiln

      Comments about Benefit Cosmetics They're Real Mascara:

      Title says it all. I expected better results

       
      5.0

      Loving it....

      By Coles

      from Milwaukee, WI

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Long Lasting
      • Versatile

      Cons

        Best Uses

          Comments about Benefit Cosmetics They're Real Mascara:

          Long lasting

          • Skin Tone:
          • Medium
           
          5.0

          High quality, non-irritating

          By Parable151

          from Hayward, CA

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting

          Cons

            Best Uses

              Comments about Benefit Cosmetics They're Real Mascara:

              I use it as a daily use mascara and it doesn't not irritate my eyes. It's easy to apply and the tip of the wand is good for getting lashes close to the nose that aren't normal covered.

              • Skin Tone:
              • Fair
               
              4.0

              Love it

              By Georgia

              from Washington

              About Me Classic Style

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Versatile

              Cons

                Best Uses

                  Comments about Benefit Cosmetics They're Real Mascara:

                  Use it all the time

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  Lo v e it !!!

                  By mwade66

                  from Smyrna,NC

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Versatile

                  Cons

                    Best Uses

                      Comments about Benefit Cosmetics They're Real Mascara:

                      The wand is fantastic! So easy to apply. It's definitely a favorite!

                      • Skin Tone:
                      • Fair
                       
                      5.0

                      I would buy this product again and again

                      By ithcy

                      from plant city, FL

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Long Lasting

                      Cons

                        Best Uses

                        • Daily Use

                        Comments about Benefit Cosmetics They're Real Mascara:

                        Great application brush

                        • Skin Tone:
                        • Medium
                         
                        5.0

                        The Best!

                        By Melissa M

                        from Bryan, TX

                        About Me Natural Style

                        Verified Buyer

                        Pros

                        • Easy To Apply
                        • Good Pigmentation
                        • Long Lasting

                        Cons

                          Best Uses

                          • Daily Use
                          • Dry Skin
                          • Normal Skin
                          • Oily Skin
                          • Sensitive Skin
                          • Special Occasions

                          Comments about Benefit Cosmetics They're Real Mascara:

                          This mascara is awesome! I have tried dozens of different products and this one beats them all. I have oily skin and have had trouble with "bleeding" mascara that makes me look like a raccoon by lunch. This one stays put all day.

                          • Skin Tone:
                          • Fair

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          17 Questions | 17 Answers
                          Displaying questions 1-10Previous | Next »
                          • Q:

                            I have been using this product for a couple of months now, and other than the black "smudges" on my eyelids at the end of the day, I love it. What can I do to keep it from leaching onto my eyelids? (My daughter will tell me "mom you look like you have two black eyes!")
                            Asked on 8/8/2014 by mama from Spokane, Washington

                            1 answer

                            • Staff Reviewer

                              A:

                              We recommend using an eyelid primer like Benefit Cosmetics Stay Don't Stray to prevent smudging, especially if you have oily lids:
                              http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod1840041

                              Apply 3 tiny dots under your eyes & blend. Next apply 3 dots on eyelids & blend. Let set, then apply concealers & eyeshadows as usual.

                              Answered on 8/15/2014 by Staff Expert from ULTA.com
                          • Q:

                            is this hypoallergenic? meaning does it irritate people with sensitive eyes or contact wearers?
                            Asked on 8/4/2014 by Sandy from US

                            1 answer

                            • Staff Reviewer

                              A:

                              Benefit does not test for or claim that their products are hypoallergenic. All products are sensitivity tested to ensure against irritation.

                              Answered on 8/6/2014 by Staff Expert from ULTA.com
                          • Q:

                            Are there Parabens in this Mascara?
                            Asked on 7/26/2014 by Linda

                            1 answer

                            • Staff Reviewer

                              A:

                              No, this mascara is paraben-free.

                              Answered on 7/30/2014 by Staff Expert from ULTA.com
                          • Q:

                            Is it gluten free?
                            Asked on 7/19/2014 by kp from Columbia, SC

                            1 answer

                            • Staff Reviewer

                              A:

                              From Benefit Cosmetics:

                              "Our principal mission and our duty: to guarantee safe, high quality products for our consumers. Committeed to upholding consumer's confidence in its products, the LVMH group has always endeavoured to supply products of consistently high, impeccable quality.

                              "The products we develop therefore comply with the strictest legislations throughout the world, whilst also meeting our internal development criteria and the most stringent quality, traceability and safety constraints. These requirements guarantee the product's safety for the consumer.

                              "We may have wheat germ in a few remaining products, all others have been reformulated to withdraw all wheat protein hydrolysates, even though these ingredients are still widely used elsewhere in the cosmetics industry today.

                              "It should however be noted that in spite of all the care we take over the traceability of our raw materials, we cannot guarantee that the raw materials used may not have come into contact accidentally with gluten during their manufacturing process at our suppliers."

                              Answered on 7/28/2014 by Staff Expert from ULTA.com
                          • Q:

                            People are stating its hard to remove. Are they speaking of the waterproof or the regular one? Please advise.
                            Asked on 7/3/2014 by Sony from Houston tx

                            1 answer

                            • Staff Reviewer

                              A:

                              Currently there is only one formula of They're Real Mascara, which is water-resistant rather than waterproof. This product can be easily removed using Benefit Cosmetics They're Real Remover, which features a gentle formula that removes both water-resistant and waterproof eye makeup:
                              http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod10421041

                              Answered on 7/8/2014 by Staff Expert from ULTA.com
                          • Q:

                            Can the second coat make the lashes clumpy ?
                            Asked on 6/13/2014 by Cassie from Dallas, Tx

                            1 answer

                            • Staff Reviewer

                              A:

                              To ensure even, clump-free application, follow these steps:
                              Position the wand horizontally & wiggle from side to side, base to tip, to achieve maximum volume, length, and lift.
                              Hold the wand vertically and stroke upward to curl and separate lashes.
                              Layer generously as desired.

                              Answered on 6/16/2014 by Staff Expert from ULTA.com
                          • Q:

                            Does this mascara come in waterproof formula?
                            Asked on 6/9/2014 by Inquirier

                            1 answer

                          • Q:

                            How many ounces is this bottle?
                            Asked on 6/3/2014 by Chris from Phoenix, AZ

                            1 answer

                            • Staff Reviewer

                              A:

                              This product's size is 0.3 oz.

                              Answered on 6/3/2014 by Staff Expert from ULTA.com
                          • Q:

                            Do you have a brown/black color?
                            Asked on 4/21/2014 by Carol

                            1 answer

                            • Staff Reviewer

                              A:

                              This product is only available in one shade: Black.

                              Answered on 4/22/2014 by Staff Expert from ULTA.com
                          • Q:

                            What look is this mascara going to give my lashes as opposed to Bad Gal? In other words, if I want longer, separated lashes which one should I choose?
                            Asked on 4/10/2014 by loveulta

                            1 answer

                            • Staff Reviewer

                              A:

                              The primary benefit of They're Real is lash-lengthening and separating for extremely long lashes, while the primary benefit of BADgal is volumizing for thick, full lashes. You can even layer one over the other for dramatic long AND full lashes!

                              Answered on 4/11/2014 by Staff Expert from ULTA.com
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