ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Mascara
  • / They're Real Mascara
Benefit CosmeticsThey're Real Mascara
Benefit Cosmetics

They're Real Mascara

Black

Item #: 2231443

ASK A QUESTION
Details+
How to Use+
Ingredients+
Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real Mascara
 
4.3

(based on 4313 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Lengthens (2526)
  • Adds volume (2363)
  • Defines & separates (2299)
  • Great brush (2211)
  • Applies evenly (2157)

Cons

  • Difficult to remove (747)
  • Flakes (248)
  • Dries out quickly (227)
  • Sticky texture (215)
  • Smudges or runs (209)

Best Uses

  • Anytime (2577)
  • Going out (822)
  • Daytime (791)
  • Daily use (541)
  • Special occasions (225)
    • Reviewer Profile:
    • Classic style (1938), Natural style (1403), Trendy style (667)
    • Skin Tone:
    • Medium (533), Fair (489), Deep (28)

Reviewed by 4313 customers

Sort by

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

I love it

By Nae

from Southfield, Mi

About Me Natural Style

Verified Buyer

Pros

    Cons

      Best Uses

        Comments about Benefit Cosmetics They're Real Mascara:

        Uses it for evening and work.

         
        5.0

        amazing, it is as described

        By carriebeth

        from Alameda, CA

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush

        Cons

          Best Uses

          • Anytime
          • Daytime
          • Going Out

          Comments about Benefit Cosmetics They're Real Mascara:

          My lashes look great and the mascara doesn't smudge. It took looking at the video before I was able to achieve the desired way to apply the mascara.

           
          4.0

          Love it

          By ladybugtwo

          from billings,mt

          About Me Trendy Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

              Comments about Benefit Cosmetics They're Real Mascara:

              doesnt take a bunch of coats couple does the trick

               
              5.0

              Best Mascara Ever!

              By Casillas117

              from Buena Park, CA

              About Me Natural Style

              Verified Buyer

              Pros

              • Does not smear
              • Last All Day Long
              • Makes Your Lashes Longer

              Cons

              • Cannot Find Any Negatives

              Best Uses

                Comments about Benefit Cosmetics They're Real Mascara:

                I really love this mascara. I have been thru many, many good expensive & inexpensive brands. This is the best one I have found & love it!

                 
                5.0

                They're Real

                By scrapsgonewild

                from Winchester, VA

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates

                Cons

                  Best Uses

                  • Anytime
                  • Daytime
                  • Going Out

                  Comments about Benefit Cosmetics They're Real Mascara:

                  Great! getting one for all my friends!

                   
                  4.0

                  One of the best

                  By Natalie

                  from South Florida

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Defines & Separates
                  • Lengthens

                  Cons

                  • Clumps

                  Best Uses

                  • Anytime
                  • Daytime
                  • Going Out

                  Comments about Benefit Cosmetics They're Real Mascara:

                  Really good at lengthening and seperating. In my opinion, it doens't add much volume. Has a tendency to clump if you are not careful with application. I would suggest researching the proper way to use the unique applicator, as the way you handle the applicator makes a huge difference.

                   
                  5.0

                  The only mascara worth buying

                  By jeanine990

                  from Illinois

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Applies Evenly
                  • Defines & Separates
                  • Doesn't Clump
                  • Great Brush
                  • Lengthens

                  Cons

                    Best Uses

                    • Anytime

                    Comments about Benefit Cosmetics They're Real Mascara:

                    I tried this for the first time a couple of years ago and loved it, but didn't love the price...went back to drugstore brands for a while but wasn't satisfied with anything, and then finally returned to the good stuff. Learn from my mistakes -- accept no substitutes. It is absolutely worth the money.

                     
                    5.0

                    I love this product!

                    By JLM

                    from Clovis, California

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Adds Volume
                    • Applies Evenly
                    • Defines & Separates
                    • Doesn't Clump
                    • Great Brush
                    • Lengthens

                    Cons

                    • Difficult To Remove

                    Best Uses

                    • Anytime

                    Comments about Benefit Cosmetics They're Real Mascara:

                    Hands down this is the best masacra I have ever used! I am a busy principal of an elementary school of 750 students.I never have to worry that my masacara will smudge or peel off. It is also easy to apply more for an evening look. I just wish the product lasted a little longer. I purchase a new one almost every month. Fantastic product!

                     
                    5.0

                    Best

                    By product junkie

                    from Wilmington NC

                    Comments about Benefit Cosmetics They're Real Mascara:

                    I have very long eyelashes that are thin and blonde - I have tried a multitude of mascaras some I have loved some not so much. This mascara is by far my favorite out of all the ones that I have tried. I would even rate this one over Lanc�me 'D�finicils' High
                    Definition Mascara.

                     
                    5.0

                    Great

                    By Judy

                    from Sc

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Adds Volume
                    • Applies Evenly
                    • Defines & Separates
                    • Great Brush

                    Cons

                      Best Uses

                      • Anytime

                      Comments about Benefit Cosmetics They're Real Mascara:

                      Great

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »

                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      20 Questions | 20 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        IS THIS PRODUCT OK FOR SENSITIVE EYES?
                        Asked on 11/19/2014 by PAM from MINNESOTA

                        1 answer

                        • Staff Reviewer

                          A:

                          Benefit does not test for or claim that their products are hypoallergenic. All products are sensitivity tested to ensure against irritation.

                          Answered on 11/19/2014 by Staff Expert from ULTA.com
                      • Q:

                        I've always stressed over my pin straight lashes, even if i use a curler they flatten back out when I add mascara. Does this product really curl them?
                        Asked on 11/17/2014 by Andi from Kalamazoo

                        1 answer

                        • Staff Reviewer

                          A:

                          They're Real Mascara does help to curl lashes. Hold the wand vertically & stroke upward to curl & separate.

                          Answered on 11/18/2014 by Staff Expert from ULTA.com
                      • Q:

                        Is this tested on animals
                        Asked on 8/17/2014 by Torri from Somerset pa

                        1 answer

                        • Staff Reviewer

                          A:

                          From Benefit Cosmetics:

                          "We do not test our products on animals nor do we permit others to do so except where it is required by law.

                          "We are deeply committed to the elimination of animal testing and we are playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing” in the United States and the Opal Program in France. Additionally, we are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our foremost priority.

                          "We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

                          Answered on 9/2/2014 by Staff Expert from ULTA.com
                      • Q:

                        I have been using this product for a couple of months now, and other than the black "smudges" on my eyelids at the end of the day, I love it. What can I do to keep it from leaching onto my eyelids? (My daughter will tell me "mom you look like you have two black eyes!")
                        Asked on 8/8/2014 by mama from Spokane, Washington

                        1 answer

                        • Staff Reviewer

                          A:

                          We recommend using an eyelid primer like Benefit Cosmetics Stay Don't Stray to prevent smudging, especially if you have oily lids:
                          http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod1840041

                          Apply 3 tiny dots under your eyes & blend. Next apply 3 dots on eyelids & blend. Let set, then apply concealers & eyeshadows as usual.

                          Answered on 8/15/2014 by Staff Expert from ULTA.com
                      • Q:

                        is this hypoallergenic? meaning does it irritate people with sensitive eyes or contact wearers?
                        Asked on 8/4/2014 by Sandy from US

                        1 answer

                        • Staff Reviewer

                          A:

                          Benefit does not test for or claim that their products are hypoallergenic. All products are sensitivity tested to ensure against irritation.

                          Answered on 8/6/2014 by Staff Expert from ULTA.com
                      • Q:

                        Are there Parabens in this Mascara?
                        Asked on 7/26/2014 by Linda

                        1 answer

                        • Staff Reviewer

                          A:

                          No, this mascara is paraben-free.

                          Answered on 7/30/2014 by Staff Expert from ULTA.com
                      • Q:

                        Is it gluten free?
                        Asked on 7/19/2014 by kp from Columbia, SC

                        1 answer

                        • Staff Reviewer

                          A:

                          From Benefit Cosmetics:

                          "Our principal mission and our duty: to guarantee safe, high quality products for our consumers. Committeed to upholding consumer's confidence in its products, the LVMH group has always endeavoured to supply products of consistently high, impeccable quality.

                          "The products we develop therefore comply with the strictest legislations throughout the world, whilst also meeting our internal development criteria and the most stringent quality, traceability and safety constraints. These requirements guarantee the product's safety for the consumer.

                          "We may have wheat germ in a few remaining products, all others have been reformulated to withdraw all wheat protein hydrolysates, even though these ingredients are still widely used elsewhere in the cosmetics industry today.

                          "It should however be noted that in spite of all the care we take over the traceability of our raw materials, we cannot guarantee that the raw materials used may not have come into contact accidentally with gluten during their manufacturing process at our suppliers."

                          Answered on 7/28/2014 by Staff Expert from ULTA.com
                      • Q:

                        People are stating its hard to remove. Are they speaking of the waterproof or the regular one? Please advise.
                        Asked on 7/3/2014 by Sony from Houston tx

                        1 answer

                        • Staff Reviewer

                          A:

                          Currently there is only one formula of They're Real Mascara, which is water-resistant rather than waterproof. This product can be easily removed using Benefit Cosmetics They're Real Remover, which features a gentle formula that removes both water-resistant and waterproof eye makeup:
                          http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod10421041

                          Answered on 7/8/2014 by Staff Expert from ULTA.com
                      • Q:

                        Can the second coat make the lashes clumpy ?
                        Asked on 6/13/2014 by Cassie from Dallas, Tx

                        1 answer

                        • Staff Reviewer

                          A:

                          To ensure even, clump-free application, follow these steps:
                          Position the wand horizontally & wiggle from side to side, base to tip, to achieve maximum volume, length, and lift.
                          Hold the wand vertically and stroke upward to curl and separate lashes.
                          Layer generously as desired.

                          Answered on 6/16/2014 by Staff Expert from ULTA.com
                      • Q:

                        Does this mascara come in waterproof formula?
                        Asked on 6/9/2014 by Inquirier

                        1 answer

                      Displaying questions 1-10Previous | Next »

                      Do you have a question about this product?