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Benefit CosmeticsThey're Real Mascara
Benefit Cosmetics

They're Real Mascara

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Item #: 2231443

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FREE deluxe sample It's Potent! Eye Cream 0.1 oz. w/any $35 Benefit purchase
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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real Mascara
 
4.3

(based on 4765 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Lengthens (2857)
  • Adds volume (2673)
  • Defines & separates (2591)
  • Great brush (2500)
  • Applies evenly (2435)

Cons

  • Difficult to remove (853)
  • Flakes (285)
  • Dries out quickly (282)
  • Sticky texture (242)
  • Smudges or runs (233)

Best Uses

  • Anytime (2912)
  • Going out (913)
  • Daytime (883)
  • Daily use (542)
  • Special occasions (225)
    • Reviewer Profile:
    • Classic style (2139), Natural style (1550), Trendy style (724)
    • Skin Tone:
    • Medium (533), Fair (489), Deep (28)

Reviewed by 4765 customers

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Displaying reviews 1-10

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5.0

great mascara

By Texan

from Texas

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

  • Dries Out Quickly

Best Uses

  • Anytime

Comments about Benefit Cosmetics They're Real Mascara:

This product is excellent.

 
5.0

Loving it so far!!!

By Amy Tattoo Artist

from Columbia, SC

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Great Brush
  • Lengthens

Cons

    Best Uses

      Comments about Benefit Cosmetics They're Real Mascara:

      I go for length in a mascara and hate clumping mascaras!!!
      This performs like I like!!! Adds length without clumping

       
      4.0

      Love This Stuff

      By justwannalookgood

      from Decatur, AL

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Evenly
      • Curls
      • Defines & Separates
      • Great Brush
      • Lengthens

      Cons

      • Dries Out Quickly
      • Flakes

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real Mascara:

      I love this product. However, it does flake after about 8 hrs. of wear. I wear contacts and it bothers me when it starts to flake. But I love the look when first applied and will continue to use. Haven't found one I like better.

       
      5.0

      YES!!!They're Real

      By Dee

      from Kentucky

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime
        • Daytime

        Comments about Benefit Cosmetics They're Real Mascara:

        This is one of the best products that I have ever used. I would recommend this for all ages

         
        2.0

        Doesn't live up to the hype

        By Sydney

        from Oklahoma City, OK

        Pros

          Cons

          • Clumps
          • Difficult To Remove
          • Smudges or Runs

          Best Uses

            Comments about Benefit Cosmetics They're Real Mascara:

            I bought this expecting it to be my new holy grail mascara. I have always been into drugstore mascaras and this reminded me why. To me it is not worth the money at all, and I would honestly prefer my favorite drugstore mascaras over this any day.

             
            5.0

            They're real mascara

            By Karen

            from Huron, Ohio

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real Mascara:

              I have tried just about every brand in mascara and always disappointed with the brush, too clumpy, smears, etc. A fried of mine always has beautiful lashes so I asked what she uses and she recommended this brand. My search for the perfect mascara is complete. Not a fancy brush - separates lashes well, provides length - doesn't smear or flake. Perfect!! Thank you!!

               
              5.0

              FABULOUS! My favorite mascara EVA!

              By stylingsbyCARON

              from The Land of Texas

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics They're Real Mascara:

                Hands down the best mascara for a full volume look. It stays put and doesn't flake. I wear contacts and have sensitive eyes & have never had an issue.

                 
                5.0

                Love, love, love!!!

                By Waiting

                from Bay City, MI

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics They're Real Mascara:

                  Love this!!! I have sparce , short lashes this actually makes me look like I have lush long lashes!!!

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Love IT

                  By Che

                  from Seattle, WA

                  About Me Classic Style

                  Verified Reviewer

                  Pros

                  • Applies Evenly
                  • Defines & Separates
                  • Doesn't Clump
                  • Great Brush
                  • Lengthens

                  Cons

                  • Difficult To Remove

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics They're Real Mascara:

                  My eyelashes always look on point with this mascara.

                  Only con is that it is difficult to remove. After makeup remover, cleanser and toner I thought I was good. Then the next morning I took a shower and I came out looking like a raccoon.

                  (1 of 1 customers found this review helpful)

                   
                  3.0

                  Just an OK mascara

                  By Jess

                  from Bozeman, MT

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Applies Evenly
                  • Defines & Separates
                  • Doesn't Clump
                  • Great Brush
                  • Lengthens

                  Cons

                  • Difficult To Remove

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics They're Real Mascara:

                  I wanted to try out some better mascaras than I had been previously using, and this was the first I had tried. I will say, I really liked the brush! The separate "hairs" at the tip for getting the minute details of your eyelashes are great, and the brush itself does an excellent job of evenly applying the mascara. The mascara itself had a very nice texture, felt smooth going on, and didn't clump in the least. This does not smudge at ALL, either.

                  With that being said, my only complaint regarding this product is how difficult it is to remove. The eye makeup remover products I have didn't do so well with this mascara, and I felt like I needed iron kitchen scrubbies to get it off. After only a couple of days, the skin around my eyes was getting irritated and it definitely showed. They do make a remover product specifically for this mascara, but I just feel like that is completely unnecessary given the price they want you to pay for it. I found a different mascara that works just as well, but comes off much easier with or without eye makeup remover products.

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  27 Questions | 27 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Is this oil free? I want to use on lash extensions.
                    Asked on 2/16/2015 by none from Saratoga, NY

                    1 answer

                    • Staff Reviewer

                      A:

                      This product is not oil-free. Please consult the stylist who performed your service for his or her professional advice on proper care and products.

                      Answered on 2/16/2015 by Staff Expert from ULTA.com
                  • Q:

                    How does this mascara compare to TooFaced Better Than Sex Mascara? It costs about the same and their rating is pretty much the same so I'm just wondering which would be better for volume/lengthening
                    Asked on 2/10/2015 by liz_j from dallas

                    1 answer

                    • Staff Reviewer

                      A:

                      Both are among our most beloved mascaras, and both offer proven results!

                      Benefit Cosmetics They're Real Mascara:
                      94% saw dramatic length & volume*
                      90% saw base-to-tip curl*
                      94% saw visible lift*
                      100% saw long-wearing results*
                      *Results observed in a consumer panel survey

                      Too Faced Better than Sex Mascara:
                      1,944% more volume*
                      100% saw longer lashes**
                      100% saw dramatic volume**
                      93% saw base-to-tip curl**
                      8 out of 10 say it’s the best mascara they’ve ever used**
                      *results observed in a clinical study.
                      **results observed in a consumer study

                      We definitely recommend reading the ratings and reviews at ULTA.com. Both products can be viewed and tested at your nearest ULTA store:
                      http://www.ulta.com/ulta/stores/storelocator.jsp

                      Answered on 2/11/2015 by Staff Expert from ULTA.com
                  • Q:

                    Will it run during my workout?
                    Asked on 12/17/2014 by Tcdeka

                    1 answer

                  • Q:

                    Is Benefit's Mascaras Latex free?
                    Asked on 12/12/2014 by mbby from Portland, OR

                    1 answer

                    • Staff Reviewer

                      A:

                      Yes, They're Real Mascara is latex-free.

                      Answered on 12/19/2014 by Staff Expert from ULTA.com
                  • Q:

                    How much product is in the tube?
                    Asked on 12/10/2014 by kinggirl4 from Florida, US

                    1 answer

                    • Staff Reviewer

                      A:

                      0.3 oz.

                      Answered on 12/12/2014 by Staff Expert from ULTA.com
                  • Q:

                    Does this mascara contain Vitamin E?
                    Asked on 12/10/2014 by Nana

                    1 answer

                    • Staff Reviewer

                      A:

                      Yes, this product is formulated with vitamin E in the form of Tocopheryl Acetate.

                      Answered on 12/12/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is this a tubing mascara?
                    Asked on 12/1/2014 by Paige from United States

                    1 answer

                    • Staff Reviewer

                      A:

                      No, They're Real features a traditional non-tubing formula.

                      Answered on 12/1/2014 by Staff Expert from ULTA.com
                  • Q:

                    IS THIS PRODUCT OK FOR SENSITIVE EYES?
                    Asked on 11/19/2014 by PAM from MINNESOTA

                    1 answer

                    • Staff Reviewer

                      A:

                      Benefit does not test for or claim that their products are hypoallergenic. All products are sensitivity tested to ensure against irritation.

                      Answered on 11/19/2014 by Staff Expert from ULTA.com
                  • Q:

                    I've always stressed over my pin straight lashes, even if i use a curler they flatten back out when I add mascara. Does this product really curl them?
                    Asked on 11/17/2014 by Andi from Kalamazoo

                    1 answer

                    • Staff Reviewer

                      A:

                      They're Real Mascara does help to curl lashes. Hold the wand vertically & stroke upward to curl & separate.

                      Answered on 11/18/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is this tested on animals
                    Asked on 8/17/2014 by Torri from Somerset pa

                    1 answer

                    • Staff Reviewer

                      A:

                      From Benefit Cosmetics:

                      "We do not test our products on animals nor do we permit others to do so except where it is required by law.

                      "We are deeply committed to the elimination of animal testing and we are playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing” in the United States and the Opal Program in France. Additionally, we are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our foremost priority.

                      "We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

                      Answered on 9/2/2014 by Staff Expert from ULTA.com
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