ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Mascara
  • / They're Real Mascara
Benefit CosmeticsThey're Real Mascara
Benefit Cosmetics

They're Real Mascara

Black

Item #: 2231443

ASK A QUESTION
Details+
How to Use+
Ingredients+
Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real Mascara
 
4.3

(based on 4185 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Lengthens (2483)
  • Adds volume (2319)
  • Defines & separates (2254)
  • Great brush (2171)
  • Applies evenly (2117)

Cons

  • Difficult to remove (731)
  • Flakes (240)
  • Dries out quickly (225)
  • Sticky texture (212)
  • Smudges or runs (204)

Best Uses

  • Anytime (2527)
  • Going out (807)
  • Daytime (777)
  • Daily use (511)
  • Special occasions (213)
    • Reviewer Profile:
    • Classic style (1884), Natural style (1358), Trendy style (651)
    • Skin Tone:
    • Medium (501), Fair (462), Deep (27)

Reviewed by 4185 customers

Sort by

Displaying reviews 1-10

Back to top

Previous | Next »

 
3.0

No different than other mascaras

By JKW

from Moorestown, NJ

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply

Cons

  • Expensive

Best Uses

    Comments about Benefit Cosmetics They're Real Mascara:

    Did not do anything for my lashes; my lashes are sparse, as I'm Asian, and not a hairy person, but it did not make my lashes pop at all. Not worth the $.

     
    5.0

    great mascara

    By Lori @ the rivers

    from warren, mi

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply

    Cons

      Best Uses

      • Daily Use

      Comments about Benefit Cosmetics They're Real Mascara:

      I like how it makes my lashes fuller

      • Skin Tone:
      • Fair
       
      4.0

      good stuff

      By diveprincess

      from Bakersfield, CA

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply

      Cons

      • Expensive

      Best Uses

        Comments about Benefit Cosmetics They're Real Mascara:

        I like the brush on the mascara. The mascara itself applies nicely and stays all day without smudging unless you rub your eyes or cry. It is good, but I think it is overpriced.

        • Skin Tone:
        • Medium
         
        5.0

        Awesome!

        By Erica

        from El Paso

        About Me Trendy Style

        Verified Buyer

        Pros

        • Easy To Apply
        • False Lash Look
        • Long Lasting

        Cons

          Best Uses

          • Everyday

          Comments about Benefit Cosmetics They're Real Mascara:

          Love this product more than any other mascara!

           
          4.0

          They're real mascara

          By JG

          from Tracy, CA

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Value
          • Long Lasting

          Cons

          • Messy

          Best Uses

            Comments about Benefit Cosmetics They're Real Mascara:

            If it weren't for the clumpiness and excess mascara on brush I would give it 5 stars.

            • Skin Tone:
            • Medium

            (1 of 1 customers found this review helpful)

             
            4.0

            Great mascara!

            By Ashley

            from Fort Wayne, IN

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting
            • Versatile

            Cons

            • Harder To Remove

            Best Uses

            • Daily Use

            Comments about Benefit Cosmetics They're Real Mascara:

            I love this mascara! At first I wasn't sure about the price, but I had heard great things so I went for it. The first time I wore it my husband asked if I had false lashes on. I responded, "Nope, THEY'RE REAL!" I now use this mascara daily. If there is one downside I would say that it is a little harder to fully remove than my last brand.

            • Skin Tone:
            • Fair
             
            5.0

            Best Mascara

            By Curly Girl

            from Louisiana

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting

            Cons

              Best Uses

              • Daily Use

              Comments about Benefit Cosmetics They're Real Mascara:

              Best Mascara

              • Skin Tone:
              • Fair
               
              5.0

              Best

              By Ni Harris

              from Lansing,MI

              About Me Trendy Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting
              • Versatile

              Cons

                Best Uses

                • Daily Use
                • Dry Skin
                • Normal Skin
                • Oily Skin
                • Sensitive Skin
                • Special Occasions

                Comments about Benefit Cosmetics They're Real Mascara:

                Absolutely love this product. I am asked all the time if my lashes are real.I tell the "they're real" . It really extended my lashes and I cannot go a day without this product.

                • Skin Tone:
                • Medium
                 
                5.0

                They're Real!

                By Karen Katie

                from Oklahoma City, OK

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Long Lasting

                Cons

                  Best Uses

                    Comments about Benefit Cosmetics They're Real Mascara:

                    This product is a bit pricy

                    • Skin Tone:
                    • Fair
                     
                    4.0

                    Nice change!

                    By Char

                    from Longview, WA

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation
                    • Good Value
                    • Long Lasting
                    • Versatile

                    Cons

                      Best Uses

                      • Daily Use
                      • Normal Skin

                      Comments about Benefit Cosmetics They're Real Mascara:

                      This was a nice change for me. The mascara goes on easily, does not flake or smear, and I can wash it off easily.

                      • Skin Tone:
                      • Medium

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »

                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      18 Questions | 18 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Is this tested on animals
                        Asked on 8/17/2014 by Torri from Somerset pa

                        1 answer

                        • Staff Reviewer

                          A:

                          From Benefit Cosmetics:

                          "We do not test our products on animals nor do we permit others to do so except where it is required by law.

                          "We are deeply committed to the elimination of animal testing and we are playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing” in the United States and the Opal Program in France. Additionally, we are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our foremost priority.

                          "We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

                          Answered on 9/2/2014 by Staff Expert from ULTA.com
                      • Q:

                        I have been using this product for a couple of months now, and other than the black "smudges" on my eyelids at the end of the day, I love it. What can I do to keep it from leaching onto my eyelids? (My daughter will tell me "mom you look like you have two black eyes!")
                        Asked on 8/8/2014 by mama from Spokane, Washington

                        1 answer

                        • Staff Reviewer

                          A:

                          We recommend using an eyelid primer like Benefit Cosmetics Stay Don't Stray to prevent smudging, especially if you have oily lids:
                          http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod1840041

                          Apply 3 tiny dots under your eyes & blend. Next apply 3 dots on eyelids & blend. Let set, then apply concealers & eyeshadows as usual.

                          Answered on 8/15/2014 by Staff Expert from ULTA.com
                      • Q:

                        is this hypoallergenic? meaning does it irritate people with sensitive eyes or contact wearers?
                        Asked on 8/4/2014 by Sandy from US

                        1 answer

                        • Staff Reviewer

                          A:

                          Benefit does not test for or claim that their products are hypoallergenic. All products are sensitivity tested to ensure against irritation.

                          Answered on 8/6/2014 by Staff Expert from ULTA.com
                      • Q:

                        Are there Parabens in this Mascara?
                        Asked on 7/26/2014 by Linda

                        1 answer

                        • Staff Reviewer

                          A:

                          No, this mascara is paraben-free.

                          Answered on 7/30/2014 by Staff Expert from ULTA.com
                      • Q:

                        Is it gluten free?
                        Asked on 7/19/2014 by kp from Columbia, SC

                        1 answer

                        • Staff Reviewer

                          A:

                          From Benefit Cosmetics:

                          "Our principal mission and our duty: to guarantee safe, high quality products for our consumers. Committeed to upholding consumer's confidence in its products, the LVMH group has always endeavoured to supply products of consistently high, impeccable quality.

                          "The products we develop therefore comply with the strictest legislations throughout the world, whilst also meeting our internal development criteria and the most stringent quality, traceability and safety constraints. These requirements guarantee the product's safety for the consumer.

                          "We may have wheat germ in a few remaining products, all others have been reformulated to withdraw all wheat protein hydrolysates, even though these ingredients are still widely used elsewhere in the cosmetics industry today.

                          "It should however be noted that in spite of all the care we take over the traceability of our raw materials, we cannot guarantee that the raw materials used may not have come into contact accidentally with gluten during their manufacturing process at our suppliers."

                          Answered on 7/28/2014 by Staff Expert from ULTA.com
                      • Q:

                        People are stating its hard to remove. Are they speaking of the waterproof or the regular one? Please advise.
                        Asked on 7/3/2014 by Sony from Houston tx

                        1 answer

                        • Staff Reviewer

                          A:

                          Currently there is only one formula of They're Real Mascara, which is water-resistant rather than waterproof. This product can be easily removed using Benefit Cosmetics They're Real Remover, which features a gentle formula that removes both water-resistant and waterproof eye makeup:
                          http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod10421041

                          Answered on 7/8/2014 by Staff Expert from ULTA.com
                      • Q:

                        Can the second coat make the lashes clumpy ?
                        Asked on 6/13/2014 by Cassie from Dallas, Tx

                        1 answer

                        • Staff Reviewer

                          A:

                          To ensure even, clump-free application, follow these steps:
                          Position the wand horizontally & wiggle from side to side, base to tip, to achieve maximum volume, length, and lift.
                          Hold the wand vertically and stroke upward to curl and separate lashes.
                          Layer generously as desired.

                          Answered on 6/16/2014 by Staff Expert from ULTA.com
                      • Q:

                        Does this mascara come in waterproof formula?
                        Asked on 6/9/2014 by Inquirier

                        1 answer

                      • Q:

                        How many ounces is this bottle?
                        Asked on 6/3/2014 by Chris from Phoenix, AZ

                        1 answer

                        • Staff Reviewer

                          A:

                          This product's size is 0.3 oz.

                          Answered on 6/3/2014 by Staff Expert from ULTA.com
                      • Q:

                        Do you have a brown/black color?
                        Asked on 4/21/2014 by Carol

                        1 answer

                        • Staff Reviewer

                          A:

                          This product is only available in one shade: Black.

                          Answered on 4/22/2014 by Staff Expert from ULTA.com
                      Displaying questions 1-10Previous | Next »

                      Do you have a question about this product?