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Benefit CosmeticsThey're Real! Lengthening Mascara
Benefit Cosmetics

They're Real! Lengthening Mascara

Black

Item #: 2231443

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real Mascara
 
4.3

(based on 5383 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Lengthens (3284)
  • Adds volume (3077)
  • Defines & separates (2985)
  • Great brush (2884)
  • Applies evenly (2797)

Cons

  • Difficult to remove (1000)
  • Dries out quickly (345)
  • Flakes (317)
  • Sticky texture (280)
  • Smudges or runs (267)

Best Uses

  • Anytime (3356)
  • Going out (1043)
  • Daytime (1021)
  • Daily use (543)
  • Special occasions (226)
    • Reviewer Profile:
    • Classic style (2390), Natural style (1789), Trendy style (793)
    • Skin Tone:
    • Medium (533), Fair (489), Deep (28)

Reviewed by 5383 customers

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Displaying reviews 1-10

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5.0

SIMPLY INCREDIBLE!

By Sam

from Bowling Green

Comments about Benefit Cosmetics They're Real Mascara:

I purchased the mini today and I WILL be buying the full size! This is by far my favorite mascara I have EVER used! I was asked if I was wearing false lashes! Definitely going to purchase again!! <3

 
5.0

Amazing

By Dori

from Bay City, MI

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Great Brush
  • Lengthens

Cons

  • Difficult To Remove

Best Uses

  • Anytime

Comments about Benefit Cosmetics They're Real Mascara:

This is the best mascara I have ever tried. I will not be buying a different brand anytime soon. I am in love with this. It never smudged and it lasts all day. I have never reapplied. This tends to be more difficult to get off, like it has to be taken off with eye makeup remover. It won't come off with face wash, or come off with water easily if at all. That is not a big deal to me because I use eye makeup remover, but I did try to take it off in the shower a few times to save time. It didn't work.

 
3.0

Pretty color!

By Paige

from Washington

About Me Natural Style

Verified Buyer

Pros

    Cons

    • Clumpy
    • Difficult To Remove
    • Sticky Texture

    Best Uses

    • Daytime

    Comments about Benefit Cosmetics They're Real Mascara:

    Bought this for my first try at a non black mascara. The color is really nice but I am not a fan of the brush. I like brushes that thicker and this brush has very short bristles. It is hard to apply enough without getting my lashes all clumpy. It is also very hard to remove with regular make up remover wipes compared to my other mascaras. Probably won't buy again but it's fun for light make up days.

     
    5.0

    Best Ever

    By Amanda

    from Lafayette, LA

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real Mascara:

      This is the best mascara I've ever used. I love the fact that when I went to sleep with this mascara on, I woke up without even a smudge or flake on my face. I looked as the day before.

       
      5.0

      this is amazing!!!!

      By laurennraquel

      from Garland

      Comments about Benefit Cosmetics They're Real Mascara:

      I'm super picky with mascara but this one is great! Doesn't clump, males your eyelashes have that butterfly effect and it just works great

       
      4.0

      LOVE IT!

      By Almie

      from La Mirada, CA

      About Me Trendy Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about Benefit Cosmetics They're Real Mascara:

        Love the mascara! The only negative thing I can think about is the fact that it flattens my lashes after using a curler. I always have to use a first coat of another brand mascara that keeps the curl and then I go crazy with They're Real Mascara! The tip grabs your smallest lashes and covers them thoroughly with the mascara. It lengthens them and extends them out (brush UP when applying). It definitely makes the eyes pop!
        Once piece of advice, you don't need their mascara remover. I use regular Neutrogena Makeup Remover Wipes and it takes it off very easy and cleanly without any tugging.

         
        4.0

        Awesome product

        By Gina

        from College station, Texas

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Defines & Separates
        • Doesn't Clump
        • Great Brush

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real Mascara:

          Love this product

           
          3.0

          Not so impressed

          By Red

          from Atlanta

          About Me Trendy Style

          Verified Buyer

          Pros

          • Defines & Separates
          • Doesn't Clump

          Cons

          • Thin

          Best Uses

            Comments about Benefit Cosmetics They're Real Mascara:

            Coverage is barely there

             
            4.0

            no...they are not falseys

            By gr33n0rchid

            from Santa Clara, CA

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

            • Difficult To Remove

            Best Uses

            • Anytime
            • Daytime
            • Going Out

            Comments about Benefit Cosmetics They're Real Mascara:

            I'm not into overly done heavy lashes so I was nervous about this mascara but it goes on nice and smooth. No clumps or flakes. No complicated 2 step process or crazy fiber stuff. For daytime/office I just sweep it on lightly with the wand horizontal then give the outer corners a quick touch with the tip. For evenings, wiggle the wand at the lash line before pulling through the lashes to get a thicker coat at the base. The pokey tip really helps to define the outer lashes and separate any spots that stick together. I don't wear eyeliner but when I use the wiggle technique, it almost looks like I have liner on. I have naturally long curled lashes so I can't say if this mascara lengthens or not but it does thicken and darken my lashes since they are a light brown color and nearly clear at the ends.

            *this one is a bit hard to take off but I guess that's why they recommend their remover. I didn't get the remover so I just apply some argan oil prior to washing my face. Works like a charm and moisturizes my eyes too.

             
            5.0

            Great Mascara

            By shai

            from Arizona

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real Mascara:

              I really like this mascara and for the price, it is worth the purchase. It lasts all day and really brightens my eyes. It doesn't clump even with a few applications.

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              32 Questions | 32 Answers
              Displaying questions 1-30Previous | Next »
              • Q:

                Can this product be used on false eyelashes?
                Asked on 7/9/2015 by ggg from cleveland, ohio

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous!

                  They're real! mascara can be used on false lashes!

                  xoxo, B

                  Answered on 7/10/2015 by Product POREfessional from Benefit Cosmetics
              • Q:

                Does this mascara smudge under your eyes? I just bought the Lash Domination because I loved one of the samples I had gotten and it is horrible. I look like I have two black eyes at the end of each day, and I know it is from the mascara as my eyeliner is tattooed. Thanks!
                Asked on 6/26/2015 by JamieJ from Paducah, KY

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous!

                  They're real! mascara features a long-wearing formula that won't smudge or dry out!

                  xoxo, B

                  Answered on 6/26/2015 by Product POREfessional from Benefit Cosmetics
              • Q:

                Better Than Sex mascara or Theyre Real mascara?
                Asked on 6/7/2015 by flowers from las vegas nv

                1 answer

                • Staff Expert

                  A:

                  Both are among our most beloved mascaras! :-) We recommend reading the product ratings and reviews at ULTA.com. Here are some key points of difference to help:

                  They're Real is now available in three color options (Black, Blue, and Brown), while Too Faced Better Than Sex Mascara (Item #: 2263444) is available only in Carbon Black.

                  Better Than Sex boasts these claims from clinical and consumer testing:

                  1,944% more volume
                  100% saw longer lashes
                  100% saw dramatic volume
                  93% saw base-to-tip curl
                  8 out of 10 say it's the best mascara they've ever used

                  They're Real boasts these claims from consumer testing:

                  94% saw dramatic length & volume
                  90% saw base-to-tip curl
                  94% saw visible lift
                  100% saw long-wearing results

                  Better Than Sex's formula is vegan friendly (no animal byproducts). Please note that both products are cruelty-free (no animal testing).

                  We hope this extra info helps! :-)

                  Answered on 6/9/2015 by Staff Expert from ULTA Beauty
              • Q:

                I curl my lashes with eyelash curler will this mascara straighten them back out I use waterproof and they stay curled , does it need to be waterproof to keep the curl?
                Asked on 5/9/2015 by Beth from Co

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous!

                  They're real! mascara lengthens, curls, volumizes, lifts & separates! For curl beyond belief, try layering they're real! mascara over roller lash, our super-curling and lifting mascara. Roller lash has an eye-opening Hook 'n' Roll™ brush that grabs, separates, lifts and curls, while the instant curve-setting formula holds for 12 hours. Apply roller lash first to curl & lift your lashes, then layer they're real! mascara on top for added length & volume!

                  You can find roller lash here at ULTA: http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod11951085

                  xoxo, B

                  Answered on 5/11/2015 by Product POREfessional from Benefit Cosmetics
              • Q:

                I've read that this mascara is hard to get off...what do you suggest?
                Asked on 3/17/2015 by need to know

                1 answer

              • Q:

                Is this oil free? I want to use on lash extensions.
                Asked on 2/16/2015 by none from Saratoga, NY

                1 answer

                • Staff Expert

                  A:

                  This product is not oil-free. Please consult the stylist who performed your service for his or her professional advice on proper care and products.

                  Answered on 2/16/2015 by Staff Expert from ULTA.com
              • Q:

                How does this mascara compare to TooFaced Better Than Sex Mascara? It costs about the same and their rating is pretty much the same so I'm just wondering which would be better for volume/lengthening
                Asked on 2/10/2015 by liz_j from dallas

                1 answer

                • Staff Expert

                  A:

                  Both are among our most beloved mascaras, and both offer proven results!

                  Benefit Cosmetics They're Real Mascara:
                  94% saw dramatic length & volume*
                  90% saw base-to-tip curl*
                  94% saw visible lift*
                  100% saw long-wearing results*
                  *Results observed in a consumer panel survey

                  Too Faced Better than Sex Mascara:
                  1,944% more volume*
                  100% saw longer lashes**
                  100% saw dramatic volume**
                  93% saw base-to-tip curl**
                  8 out of 10 say it’s the best mascara they’ve ever used**
                  *results observed in a clinical study.
                  **results observed in a consumer study

                  We definitely recommend reading the ratings and reviews at ULTA.com. Both products can be viewed and tested at your nearest ULTA store:
                  http://www.ulta.com/ulta/stores/storelocator.jsp

                  Answered on 2/11/2015 by Staff Expert from ULTA.com
              • Q:

                Will it run during my workout?
                Asked on 12/17/2014 by Tcdeka

                1 answer

              • Q:

                Is Benefit's Mascaras Latex free?
                Asked on 12/12/2014 by mbby from Portland, OR

                1 answer

                • Staff Expert

                  A:

                  Yes, They're Real Mascara is latex-free.

                  Answered on 12/19/2014 by Staff Expert from ULTA.com
              • Q:

                How much product is in the tube?
                Asked on 12/10/2014 by kinggirl4 from Florida, US

                1 answer

                • Staff Expert

                  A:

                  0.3 oz.

                  Answered on 12/12/2014 by Staff Expert from ULTA.com
              • Q:

                Does this mascara contain Vitamin E?
                Asked on 12/10/2014 by Nana

                1 answer

                • Staff Expert

                  A:

                  Yes, this product is formulated with vitamin E in the form of Tocopheryl Acetate.

                  Answered on 12/12/2014 by Staff Expert from ULTA.com
              • Q:

                Is this a tubing mascara?
                Asked on 12/1/2014 by Paige from United States

                1 answer

                • Staff Expert

                  A:

                  No, They're Real features a traditional non-tubing formula.

                  Answered on 12/1/2014 by Staff Expert from ULTA.com
              • Q:

                IS THIS PRODUCT OK FOR SENSITIVE EYES?
                Asked on 11/19/2014 by PAM from MINNESOTA

                1 answer

                • Staff Expert

                  A:

                  Benefit does not test for or claim that their products are hypoallergenic. All products are sensitivity tested to ensure against irritation.

                  Answered on 11/19/2014 by Staff Expert from ULTA.com
              • Q:

                I've always stressed over my pin straight lashes, even if i use a curler they flatten back out when I add mascara. Does this product really curl them?
                Asked on 11/17/2014 by Andi from Kalamazoo

                1 answer

                • Staff Expert

                  A:

                  They're Real Mascara does help to curl lashes. Hold the wand vertically & stroke upward to curl & separate.

                  Answered on 11/18/2014 by Staff Expert from ULTA.com
              • Q:

                Is this tested on animals
                Asked on 8/17/2014 by Torri from Somerset pa

                1 answer

                • Staff Expert

                  A:

                  From Benefit Cosmetics:

                  "We do not test our products on animals nor do we permit others to do so except where it is required by law.

                  "We are deeply committed to the elimination of animal testing and we are playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing” in the United States and the Opal Program in France. Additionally, we are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our foremost priority.

                  "We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

                  Answered on 9/2/2014 by Staff Expert from ULTA.com
              • Q:

                I have been using this product for a couple of months now, and other than the black "smudges" on my eyelids at the end of the day, I love it. What can I do to keep it from leaching onto my eyelids? (My daughter will tell me "mom you look like you have two black eyes!")
                Asked on 8/8/2014 by mama from Spokane, Washington

                1 answer

                • Staff Expert

                  A:

                  We recommend using an eyelid primer like Benefit Cosmetics Stay Don't Stray to prevent smudging, especially if you have oily lids:
                  http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod1840041

                  Apply 3 tiny dots under your eyes & blend. Next apply 3 dots on eyelids & blend. Let set, then apply concealers & eyeshadows as usual.

                  Answered on 8/15/2014 by Staff Expert from ULTA.com
              • Q:

                is this hypoallergenic? meaning does it irritate people with sensitive eyes or contact wearers?
                Asked on 8/4/2014 by Sandy from US

                1 answer

                • Staff Expert

                  A:

                  Benefit does not test for or claim that their products are hypoallergenic. All products are sensitivity tested to ensure against irritation.

                  Answered on 8/6/2014 by Staff Expert from ULTA.com
              • Q:

                Are there Parabens in this Mascara?
                Asked on 7/26/2014 by Linda

                1 answer

                • Staff Expert

                  A:

                  No, this mascara is paraben-free.

                  Answered on 7/30/2014 by Staff Expert from ULTA.com
              • Q:

                Is it gluten free?
                Asked on 7/19/2014 by kp from Columbia, SC

                1 answer

                • Staff Expert

                  A:

                  From Benefit Cosmetics:

                  "Our principal mission and our duty: to guarantee safe, high quality products for our consumers. Committeed to upholding consumer's confidence in its products, the LVMH group has always endeavoured to supply products of consistently high, impeccable quality.

                  "The products we develop therefore comply with the strictest legislations throughout the world, whilst also meeting our internal development criteria and the most stringent quality, traceability and safety constraints. These requirements guarantee the product's safety for the consumer.

                  "We may have wheat germ in a few remaining products, all others have been reformulated to withdraw all wheat protein hydrolysates, even though these ingredients are still widely used elsewhere in the cosmetics industry today.

                  "It should however be noted that in spite of all the care we take over the traceability of our raw materials, we cannot guarantee that the raw materials used may not have come into contact accidentally with gluten during their manufacturing process at our suppliers."

                  Answered on 7/28/2014 by Staff Expert from ULTA.com
              • Q:

                People are stating its hard to remove. Are they speaking of the waterproof or the regular one? Please advise.
                Asked on 7/3/2014 by Sony from Houston tx

                1 answer

                • Staff Expert

                  A:

                  Currently there is only one formula of They're Real Mascara, which is water-resistant rather than waterproof. This product can be easily removed using Benefit Cosmetics They're Real Remover, which features a gentle formula that removes both water-resistant and waterproof eye makeup:
                  http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod10421041

                  Answered on 7/8/2014 by Staff Expert from ULTA.com
              • Q:

                Can the second coat make the lashes clumpy ?
                Asked on 6/13/2014 by Cassie from Dallas, Tx

                1 answer

                • Staff Expert

                  A:

                  To ensure even, clump-free application, follow these steps:
                  Position the wand horizontally & wiggle from side to side, base to tip, to achieve maximum volume, length, and lift.
                  Hold the wand vertically and stroke upward to curl and separate lashes.
                  Layer generously as desired.

                  Answered on 6/16/2014 by Staff Expert from ULTA.com
              • Q:

                Does this mascara come in waterproof formula?
                Asked on 6/9/2014 by Inquirier

                1 answer

              • Q:

                How many ounces is this bottle?
                Asked on 6/3/2014 by Chris from Phoenix, AZ

                1 answer

                • Staff Expert

                  A:

                  This product's size is 0.3 oz.

                  Answered on 6/3/2014 by Staff Expert from ULTA.com
              • Q:

                Do you have a brown/black color?
                Asked on 4/21/2014 by Carol

                1 answer

                • Staff Expert

                  A:

                  This product is only available in one shade: Black.

                  Answered on 4/22/2014 by Staff Expert from ULTA.com
              • Q:

                What look is this mascara going to give my lashes as opposed to Bad Gal? In other words, if I want longer, separated lashes which one should I choose?
                Asked on 4/10/2014 by loveulta

                1 answer

                • Staff Expert

                  A:

                  The primary benefit of They're Real is lash-lengthening and separating for extremely long lashes, while the primary benefit of BADgal is volumizing for thick, full lashes. You can even layer one over the other for dramatic long AND full lashes!

                  Answered on 4/11/2014 by Staff Expert from ULTA.com
              • Q:

                Is this waterproof?
                Asked on 4/1/2014 by Tara from Rosenberg, TX

                1 answer

                • Staff Expert

                  A:

                  No, this product is not waterproof.

                  Answered on 4/2/2014 by Staff Expert from ULTA.com
              • Q:

                Does this product only come in Black, or can I purchase in Brown/Black?
                Asked on 3/7/2014 by 51 & "Loving IT"!!! from Forsyth, IL

                1 answer

                • Staff Expert

                  A:

                  This product is only available in one shade: Black.

                  Answered on 3/10/2014 by Staff Expert from ULTA.com
              • Q:

                Is this waterproof? I cant find anything on the product that says if it is or not! Please help!
                Asked on 3/1/2014 by victoria from new orleans

                1 answer

                • Staff Expert

                  A:

                  No, this product is not waterproof.

                  Answered on 3/3/2014 by Staff Expert from ULTA.com
              • Q:

                Do you have a Mascara in RED?
                Asked on 2/26/2014 by Red from Warsaw, IN

                1 answer

                • Staff Expert

                  A:

                  No, this product is only available in one shade: Black.

                  Answered on 2/27/2014 by Staff Expert from ULTA.com
              • Q:

                Do any of the Benefit mascaras come in BROWN?
                Asked on 2/25/2014 by naynay

                1 answer

                • Staff Expert

                  A:

                  No, Benefit currently only offers black mascaras.

                  Answered on 2/26/2014 by Staff Expert from ULTA.com
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