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Benefit Cosmetics They're Real! Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

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Item #: 2231443 Size: 0.3 oz

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They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 6911 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Lengthens (4313)
  • Adds volume (4043)
  • Defines & separates (3920)
  • Great brush (3803)
  • Applies evenly (3708)

Cons

  • Difficult to remove (1306)
  • Dries out quickly (507)
  • Flakes (412)
  • Sticky texture (356)
  • Smudges or runs (355)

Best Uses

  • Anytime (4451)
  • Daytime (1327)
  • Going out (1305)
  • Daily use (543)
  • Special occasions (227)
    • Reviewer Profile:
    • Classic style (2992), Natural style (2403), Trendy style (958)
    • Skin Tone:
    • Medium (533), Fair (489), Deep (28)

Reviewed by 6911 customers

Displaying reviews 1-10

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5.0

Best mascara

By Jae

from Longmont, Co

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Lengthens

Cons

    Best Uses

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Everyday use. Great because it really makes appear longer easy to remove at night and still keeps lashes looking healthy after removal

       
      5.0

      Love it!

      By Kate

      from Pensacola fl

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Lengthens

      Cons

      • Difficult To Remove

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Everything about it is fabulous!

       
      5.0

      Love this product

      By Pat

      from Valencia

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        Finally found a great mascara that does not make my eyes water. I do not have allergies, however most mascara really bother my eyes...until now.

         
        4.0

        Love the color. Wish they would make more colors

        By Llew

        from Jacksonville FL

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Great Brush

        Cons

        • Sticky Texture

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        I would buy all the colors they made.

         
        5.0

        Best Mascara EVER!

        By Pilar858

        from San Diego, CA

        About Me Trendy Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

        • Dries Out Quickly

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        I have given this mascara as a gift and everyone I introduce it to, LOVES it! It's LITERALLY THE BEST mascara!

         
        4.0

        Amazing !!

        By Stylegal

        from Miami, fl

        About Me Trendy Style

        Verified Buyer

        Pros

        • Adds Volume
        • Great mascara.

        Cons

        • Difficult To Remove

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        One of the best mascaras I've tried in a long time. Just wish it were easier to remove.

         
        5.0

        Love it

        By Angie

        from Tulsa, ok

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          Great product

           
          5.0

          This is great mascara! I would definitely buy it! again!

          By Julie

          from Minneapolis, MN

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime
            • Daytime
            • Going Out

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            This is a great product!

             
            5.0

            The only mascara

            By Liz

            from Ohio

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime
              • Daytime
              • Going Out

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              Since trying this I will never buy another mascara again

               
              5.0

              Amazing!

              By Tami Lee

              from Chicago, IL

              About Me Trendy Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                I have light color short/medium length lashes. This mascara does a phenomenal job lengthening and voluminizing! I usually wear eyeliner on the bottom daily, however with this product I feel no need for extra definition and eyes pop!

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                42 Questions | 42 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Where is it made?
                  Asked on 4/18/2016 by BB from Panama City Beach FL

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Our They're Real! mascara is made in France.

                    Answered on 4/21/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Does They're Real mascara come off with soap and water. How large is the brush?
                  Asked on 3/28/2016 by Lori from Harrisburg, PA

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! I recommend using our They're Real! Remover (Item #: 2276973) to remove our mascara! The brush is medium length!

                    Answered on 3/30/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Is this product hypoallergenic?
                  Asked on 11/7/2015 by Abby

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous!

                    Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please contact Benefit Customer Care (https://www.benefitcosmetics.com/help/customerCare) to determine if a product is suitable for your skin.

                    xoxo, B

                    Answered on 11/9/2015 by Product POREfessional from Benefit Cosmetics
                • Q:

                  Is it waterproof?
                  Asked on 11/6/2015 by amy from linwood,nc

                  1 answer

                  • Staff Expert

                    A:

                    No, this product is not waterproof. It is water-resistant.

                    Answered on 11/6/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Is it waterproof?
                  Asked on 11/5/2015 by amy from linwood,nc

                  1 answer

                  • Staff Expert

                    A:

                    No, this product is not waterproof. It is water resistant.

                    Answered on 11/6/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Is this paraben free?
                  Asked on 10/30/2015 by Britt from St louis

                  1 answer

                  • Staff Expert

                    A:

                    Yes, this mascara is paraben-free.

                    Answered on 11/4/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Is this product water resistant ?
                  Asked on 9/27/2015 by Make up freak from California

                  1 answer

                  • Brand Expert

                    A:

                    They're Real! mascara is water-resistant, gorgeous!

                    xoxo, B

                    Answered on 10/1/2015 by Product POREfessional from Benefit Cosmetics
                • Q:

                  is this product good for eyes that tear easily?
                  Asked on 9/15/2015 by Libby from OKC

                  1 answer

                  • Brand Expert

                    A:

                    They're real! is not waterproof, gorgeous! However, the long-wearing formula won't smudge or dry out!

                    xoxo, B

                    Answered on 9/18/2015 by Product POREfessional from Benefit Cosmetics
                • Q:

                  Is it waterproof?
                  Asked on 8/4/2015 by Gail from Mpls. MN

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous!

                    They're real! mascara is not waterproof.

                    xoxo, B

                    Answered on 8/5/2015 by Product POREfessional from Benefit Cosmetics
                • Q:

                  I have a problem with my mascara smudging off onto my brow bone. I have long eye lashes and a defined brow bone. How is this product different from all the other mascaras?
                  Asked on 7/31/2015 by KT from KS

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous!

                    They're real! mascara features a long-wearing formula that won't smudge or dry out!

                    xoxo, B

                    Answered on 8/3/2015 by Product POREfessional from Benefit Cosmetics
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