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Benefit CosmeticsThey're Real Mascara
Benefit Cosmetics

They're Real Mascara

Black

Item #: 2231443

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real Mascara
 
4.3

(based on 3894 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Lengthens (2478)
  • Adds volume (2317)
  • Defines & separates (2254)
  • Great brush (2169)
  • Applies evenly (2117)

Cons

  • Difficult to remove (725)
  • Dries out quickly (225)
  • Flakes (215)
  • Sticky texture (212)
  • Smudges or runs (204)

Best Uses

  • Anytime (2525)
  • Going out (807)
  • Daytime (777)
  • Daily use (387)
  • Special occasions (166)
    • Reviewer Profile:
    • Classic style (1760), Natural style (1259), Trendy style (616)
    • Skin Tone:
    • Medium (362), Fair (346), Deep (21)

Reviewed by 3894 customers

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5.0

Best mascara ever!! Love it!

By Tammy L

from Illinois

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting
  • Makes Lashes Look Longer

Cons

    Best Uses

    • Daily Use
    • Great For All Lashes

    Comments about Benefit Cosmetics They're Real Mascara:

    Use this product everyday! Love how it helps my lashes look fuller and longer!

    • Skin Tone:
    • Medium
     
    4.0

    Love my lashes

    By Mom of 3

    from Kansas

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Daily Use

      Comments about Benefit Cosmetics They're Real Mascara:

      I will never use another mascara! Love this product!

      • Skin Tone:
      • Medium
       
      5.0

      amazing

      By Tanner

      from philly

      Comments about Benefit Cosmetics They're Real Mascara:

      whenever I wear this I feel like I have fake lashes on.. I love this mascara. I don't think I'll ever use anything else.

       
      5.0

      Great product!

      By Sunshine1001

      from Jackson, MI

      About Me Trendy Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Value

      Cons

        Best Uses

          Comments about Benefit Cosmetics They're Real Mascara:

          I love this mascara! I just stopped wearing the Extreme Lashes and my eyelashes are growing back. This mascara helps so much to make them look like they used to!

          • Skin Tone:
          • Medium
           
          5.0

          Finally a great mascara ...

          By Wpelkriver

          from Elk River, MN

          About Me Natural Style

          Verified Buyer

          Pros

          • Doesn't Bother My Sensiti
          • Doesn't Flake Off
          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting
          • Sensitive Skin And Eyes

          Cons

            Best Uses

            • Daily Use
            • Normal Skin
            • Sensitive Skin

            Comments about Benefit Cosmetics They're Real Mascara:

            I love this mascara. I have sensitive skin and dry eyes which makes it very difficult to wear mascara. With this product, I haven't had any problems wearing it & it applies very nicely.

            • Skin Tone:
            • Fair
             
            4.0

            Makes average look fabulous

            By Mimi

            from Tn

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Great Definition
            • Versatile

            Cons

            • Waterproof Would Be Great
            • Wears Off Easily

            Best Uses

            • Daily Use

            Comments about Benefit Cosmetics They're Real Mascara:

            The best I've found for length and definition! But definitely runs with tears or swimming!

            • Skin Tone:
            • Medium
             
            4.0

            I will buy this product again

            By Jackie

            from Lafayette, La

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Lash Lenghtening

            Cons

            • Flakes

            Best Uses

            • Daily Use

            Comments about Benefit Cosmetics They're Real Mascara:

            I use this mascara every day, it accentuates my lashes and I don't need to use a lash prep product prior to applying this product.

            • Skin Tone:
            • Medium
             
            3.0

            Not Impressed

            By Starless

            from here

            Comments about Benefit Cosmetics They're Real Mascara:

            Within hours of me putting this mascara on it immediately started smudging under my eyes. Was not happy looking like a raccoon all throughout a full day or work!

             
            5.0

            Fantastic!

            By Lucky Lucy

            from Iowa

            About Me Trendy Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Thin Lashes

              Comments about Benefit Cosmetics They're Real Mascara:

              As we age, our lashes thin. This product is amazing at lengthening and thickening my lashes. Well worth the $.

              • Skin Tone:
              • Fair

              (1 of 1 customers found this review helpful)

               
              2.0

              Great product but beware side effects

              By Sue

              from IA

              About Me Natural Style

              Pros

                Cons

                • Irritates Eyes
                • Messy

                Best Uses

                • Normal Skin

                Comments about Benefit Cosmetics They're Real Mascara:

                This product really is great and made my eyelashes look awesome and long. However, soon after using this, my eyes bed raw, red and felt dry. They felt the best when I came home and took off my makeup. After switching to a different mascara I no longer have the OMG my eyes are so dry, scratchy and irritating feeling.

                • Skin Tone:
                • Medium

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                14 Questions | 14 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Is it gluten free?
                  Asked on 7/19/2014 by kp from Columbia, SC

                  1 answer

                  • Staff Reviewer

                    A:

                    From Benefit Cosmetics:

                    "Our principal mission and our duty: to guarantee safe, high quality products for our consumers. Committeed to upholding consumer's confidence in its products, the LVMH group has always endeavoured to supply products of consistently high, impeccable quality.

                    "The products we develop therefore comply with the strictest legislations throughout the world, whilst also meeting our internal development criteria and the most stringent quality, traceability and safety constraints. These requirements guarantee the product's safety for the consumer.

                    "We may have wheat germ in a few remaining products, all others have been reformulated to withdraw all wheat protein hydrolysates, even though these ingredients are still widely used elsewhere in the cosmetics industry today.

                    "It should however be noted that in spite of all the care we take over the traceability of our raw materials, we cannot guarantee that the raw materials used may not have come into contact accidentally with gluten during their manufacturing process at our suppliers."

                    Answered on 7/28/2014 by Staff Expert from ULTA.com
                • Q:

                  People are stating its hard to remove. Are they speaking of the waterproof or the regular one? Please advise.
                  Asked on 7/3/2014 by Sony from Houston tx

                  1 answer

                  • Staff Reviewer

                    A:

                    Currently there is only one formula of They're Real Mascara, which is water-resistant rather than waterproof. This product can be easily removed using Benefit Cosmetics They're Real Remover, which features a gentle formula that removes both water-resistant and waterproof eye makeup:
                    http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod10421041

                    Answered on 7/8/2014 by Staff Expert from ULTA.com
                • Q:

                  Can the second coat make the lashes clumpy ?
                  Asked on 6/13/2014 by Cassie from Dallas, Tx

                  1 answer

                  • Staff Reviewer

                    A:

                    To ensure even, clump-free application, follow these steps:
                    Position the wand horizontally & wiggle from side to side, base to tip, to achieve maximum volume, length, and lift.
                    Hold the wand vertically and stroke upward to curl and separate lashes.
                    Layer generously as desired.

                    Answered on 6/16/2014 by Staff Expert from ULTA.com
                • Q:

                  Does this mascara come in waterproof formula?
                  Asked on 6/9/2014 by Inquirier

                  1 answer

                • Q:

                  How many ounces is this bottle?
                  Asked on 6/3/2014 by Chris from Phoenix, AZ

                  1 answer

                  • Staff Reviewer

                    A:

                    This product's size is 0.3 oz.

                    Answered on 6/3/2014 by Staff Expert from ULTA.com
                • Q:

                  Do you have a brown/black color?
                  Asked on 4/21/2014 by Carol

                  1 answer

                  • Staff Reviewer

                    A:

                    This product is only available in one shade: Black.

                    Answered on 4/22/2014 by Staff Expert from ULTA.com
                • Q:

                  What look is this mascara going to give my lashes as opposed to Bad Gal? In other words, if I want longer, separated lashes which one should I choose?
                  Asked on 4/10/2014 by loveulta

                  1 answer

                  • Staff Reviewer

                    A:

                    The primary benefit of They're Real is lash-lengthening and separating for extremely long lashes, while the primary benefit of BADgal is volumizing for thick, full lashes. You can even layer one over the other for dramatic long AND full lashes!

                    Answered on 4/11/2014 by Staff Expert from ULTA.com
                • Q:

                  Is this waterproof?
                  Asked on 4/1/2014 by Tara from Rosenberg, TX

                  1 answer

                  • Staff Reviewer

                    A:

                    No, this product is not waterproof.

                    Answered on 4/2/2014 by Staff Expert from ULTA.com
                • Q:

                  Does this product only come in Black, or can I purchase in Brown/Black?
                  Asked on 3/7/2014 by 51 & "Loving IT"!!! from Forsyth, IL

                  1 answer

                  • Staff Reviewer

                    A:

                    This product is only available in one shade: Black.

                    Answered on 3/10/2014 by Staff Expert from ULTA.com
                • Q:

                  Is this waterproof? I cant find anything on the product that says if it is or not! Please help!
                  Asked on 3/1/2014 by victoria from new orleans

                  1 answer

                  • Staff Reviewer

                    A:

                    No, this product is not waterproof.

                    Answered on 3/3/2014 by Staff Expert from ULTA.com
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