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Benefit CosmeticsThey're Real Mascara
Benefit Cosmetics

They're Real Mascara

Black

Item #: 2231443

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real Mascara
 
4.3

(based on 4095 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Lengthens (2483)
  • Adds volume (2319)
  • Defines & separates (2254)
  • Great brush (2171)
  • Applies evenly (2117)

Cons

  • Difficult to remove (729)
  • Flakes (229)
  • Dries out quickly (225)
  • Sticky texture (212)
  • Smudges or runs (204)

Best Uses

  • Anytime (2527)
  • Going out (807)
  • Daytime (777)
  • Daily use (474)
  • Special occasions (201)
    • Reviewer Profile:
    • Classic style (1845), Natural style (1325), Trendy style (641)
    • Skin Tone:
    • Medium (454), Fair (425), Deep (27)

Reviewed by 4095 customers

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5.0

Makes your lashes much longer!

By Nana

from Wichita Falls, TX

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Long Lasting

Cons

    Best Uses

      Comments about Benefit Cosmetics They're Real Mascara:

      Great Mascara

      • Skin Tone:
      • Medium
       
      5.0

      This mascara is the best I ever used!

      By June Newberry

      from Ada, Oklahoma

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting
      • Versatile

      Cons

        Best Uses

          Comments about Benefit Cosmetics They're Real Mascara:

          I love this mascara. No smudging or flaking yet easy to remove.

           
          5.0

          I love this product

          By Chris

          from Weatherford,ok

          About Me Trendy Style

          Pros

          • Long Lasting

          Cons

            Best Uses

              Comments about Benefit Cosmetics They're Real Mascara:

              I love the way your lashes turn out and no flaking and last all day

              • Skin Tone:
              • Medium
               
              1.0

              Not What It Used To Be

              By Mary

              from Medina, OH

              About Me Natural Style

              Pros

              • Long Lasting

              Cons

              • Messy

              Best Uses

                Comments about Benefit Cosmetics They're Real Mascara:

                I've purchased this product before and liked the results. Recently exchanged one as it seemed too dry. The next one I received was just as dry and oh, so clumpy. I love that it doesn't come off under my eyes, but it is so chunky that it makes me look like I don't know how to wear mascara. I will not buy another.

                • Skin Tone:
                • Fair
                 
                5.0

                Instant magic

                By Queen Bee

                from San Antonio, TX

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                    Comments about Benefit Cosmetics They're Real Mascara:

                    Love the instant lash length

                    • Skin Tone:
                    • Medium
                     
                    4.0

                    Great Mascara for $23

                    By Puny Natural Lashes

                    from South Carolina

                    About Me Classic Style

                    Pros

                    • Easy To Apply
                    • Good Value
                    • Lengthens
                    • Separates

                    Cons

                    • Did Not Give Much Volume

                    Best Uses

                      Comments about Benefit Cosmetics They're Real Mascara:

                      I really like this mascara, though I don't know if it's as AMAZING as other reviewers as stated. I definitely felt that it gave me lots of length but not as much volume as I had hoped. I really like the tip of the wand.

                      • Skin Tone:
                      • Medium
                       
                      3.0

                      ok product

                      By Sandy

                      from Midothian, va

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Good Pigmentation

                      Cons

                        Best Uses

                          Comments about Benefit Cosmetics They're Real Mascara:

                          Once applied it lasts all day.

                          • Skin Tone:
                          • Medium
                           
                          5.0

                          I will continue to buy this product

                          By Satisfied customer

                          from Florida

                          About Me Natural Style

                          Verified Buyer

                          Pros

                          • Easy To Apply

                          Cons

                            Best Uses

                            • Daily Use

                            Comments about Benefit Cosmetics They're Real Mascara:

                            Very nice mascara

                            • Skin Tone:
                            • Medium
                             
                            5.0

                            Great mascara, I've bought 3 times!

                            By Edy

                            from Woodland Hills, CA

                            About Me Classic Style

                            Verified Buyer

                            Pros

                            • Easy To Apply
                            • Good Value
                            • Long Lasting

                            Cons

                              Best Uses

                              • Dry Skin

                              Comments about Benefit Cosmetics They're Real Mascara:

                              Makes your lashes look much thicker

                              • Skin Tone:
                              • Medium
                               
                              4.0

                              Really good mascara

                              By no nickname

                              from Douglasville, Ga

                              About Me Classic Style

                              Verified Buyer

                              Pros

                              • Easy To Apply
                              • Good Value
                              • Long Lasting

                              Cons

                                Best Uses

                                  Comments about Benefit Cosmetics They're Real Mascara:

                                  My lashes don't feel hard after washing my make off.

                                  • Skin Tone:
                                  • Medium

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                                  Q&A

                                  Product Q&A

                                  Do you have questions about this product?

                                  Get answers from in-house experts.

                                  18 Questions | 18 Answers
                                  Displaying questions 1-10Previous | Next »
                                  • Q:

                                    Is this tested on animals
                                    Asked on 8/17/2014 by Torri from Somerset pa

                                    1 answer

                                    • Staff Reviewer

                                      A:

                                      From Benefit Cosmetics:

                                      "We do not test our products on animals nor do we permit others to do so except where it is required by law.

                                      "We are deeply committed to the elimination of animal testing and we are playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing” in the United States and the Opal Program in France. Additionally, we are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our foremost priority.

                                      "We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

                                      Answered on 9/2/2014 by Staff Expert from ULTA.com
                                  • Q:

                                    I have been using this product for a couple of months now, and other than the black "smudges" on my eyelids at the end of the day, I love it. What can I do to keep it from leaching onto my eyelids? (My daughter will tell me "mom you look like you have two black eyes!")
                                    Asked on 8/8/2014 by mama from Spokane, Washington

                                    1 answer

                                    • Staff Reviewer

                                      A:

                                      We recommend using an eyelid primer like Benefit Cosmetics Stay Don't Stray to prevent smudging, especially if you have oily lids:
                                      http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod1840041

                                      Apply 3 tiny dots under your eyes & blend. Next apply 3 dots on eyelids & blend. Let set, then apply concealers & eyeshadows as usual.

                                      Answered on 8/15/2014 by Staff Expert from ULTA.com
                                  • Q:

                                    is this hypoallergenic? meaning does it irritate people with sensitive eyes or contact wearers?
                                    Asked on 8/4/2014 by Sandy from US

                                    1 answer

                                    • Staff Reviewer

                                      A:

                                      Benefit does not test for or claim that their products are hypoallergenic. All products are sensitivity tested to ensure against irritation.

                                      Answered on 8/6/2014 by Staff Expert from ULTA.com
                                  • Q:

                                    Are there Parabens in this Mascara?
                                    Asked on 7/26/2014 by Linda

                                    1 answer

                                    • Staff Reviewer

                                      A:

                                      No, this mascara is paraben-free.

                                      Answered on 7/30/2014 by Staff Expert from ULTA.com
                                  • Q:

                                    Is it gluten free?
                                    Asked on 7/19/2014 by kp from Columbia, SC

                                    1 answer

                                    • Staff Reviewer

                                      A:

                                      From Benefit Cosmetics:

                                      "Our principal mission and our duty: to guarantee safe, high quality products for our consumers. Committeed to upholding consumer's confidence in its products, the LVMH group has always endeavoured to supply products of consistently high, impeccable quality.

                                      "The products we develop therefore comply with the strictest legislations throughout the world, whilst also meeting our internal development criteria and the most stringent quality, traceability and safety constraints. These requirements guarantee the product's safety for the consumer.

                                      "We may have wheat germ in a few remaining products, all others have been reformulated to withdraw all wheat protein hydrolysates, even though these ingredients are still widely used elsewhere in the cosmetics industry today.

                                      "It should however be noted that in spite of all the care we take over the traceability of our raw materials, we cannot guarantee that the raw materials used may not have come into contact accidentally with gluten during their manufacturing process at our suppliers."

                                      Answered on 7/28/2014 by Staff Expert from ULTA.com
                                  • Q:

                                    People are stating its hard to remove. Are they speaking of the waterproof or the regular one? Please advise.
                                    Asked on 7/3/2014 by Sony from Houston tx

                                    1 answer

                                    • Staff Reviewer

                                      A:

                                      Currently there is only one formula of They're Real Mascara, which is water-resistant rather than waterproof. This product can be easily removed using Benefit Cosmetics They're Real Remover, which features a gentle formula that removes both water-resistant and waterproof eye makeup:
                                      http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod10421041

                                      Answered on 7/8/2014 by Staff Expert from ULTA.com
                                  • Q:

                                    Can the second coat make the lashes clumpy ?
                                    Asked on 6/13/2014 by Cassie from Dallas, Tx

                                    1 answer

                                    • Staff Reviewer

                                      A:

                                      To ensure even, clump-free application, follow these steps:
                                      Position the wand horizontally & wiggle from side to side, base to tip, to achieve maximum volume, length, and lift.
                                      Hold the wand vertically and stroke upward to curl and separate lashes.
                                      Layer generously as desired.

                                      Answered on 6/16/2014 by Staff Expert from ULTA.com
                                  • Q:

                                    Does this mascara come in waterproof formula?
                                    Asked on 6/9/2014 by Inquirier

                                    1 answer

                                  • Q:

                                    How many ounces is this bottle?
                                    Asked on 6/3/2014 by Chris from Phoenix, AZ

                                    1 answer

                                    • Staff Reviewer

                                      A:

                                      This product's size is 0.3 oz.

                                      Answered on 6/3/2014 by Staff Expert from ULTA.com
                                  • Q:

                                    Do you have a brown/black color?
                                    Asked on 4/21/2014 by Carol

                                    1 answer

                                    • Staff Reviewer

                                      A:

                                      This product is only available in one shade: Black.

                                      Answered on 4/22/2014 by Staff Expert from ULTA.com
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