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Benefit CosmeticsThey're Real! Lengthening Mascara
Benefit Cosmetics

They're Real! Lengthening Mascara

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Item #: 2231443

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real Mascara
 
4.3

(based on 5565 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Lengthens (3395)
  • Adds volume (3184)
  • Defines & separates (3094)
  • Great brush (2993)
  • Applies evenly (2897)

Cons

  • Difficult to remove (1043)
  • Dries out quickly (357)
  • Flakes (324)
  • Sticky texture (291)
  • Smudges or runs (277)

Best Uses

  • Anytime (3482)
  • Going out (1067)
  • Daytime (1052)
  • Daily use (543)
  • Special occasions (226)
    • Reviewer Profile:
    • Classic style (2471), Natural style (1856), Trendy style (815)
    • Skin Tone:
    • Medium (533), Fair (489), Deep (28)

Reviewed by 5565 customers

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Displaying reviews 1-10

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4.0

My favorite Mascara

By Lex

from Chicago, IL

Verified Reviewer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Great Brush
  • Lengthens

Cons

  • Difficult To Remove
  • Dries Out Quickly

Best Uses

  • Anytime

Comments about Benefit Cosmetics They're Real Mascara:

I always use this Mascara and I'm constantly asked what mascara I use. I love this product but I wish it didn't dry out so quickly. I purchase the travel sized ones because I get the most use out of them before they dry out.

 
5.0

I LOVE IT

By Suga C

from Vacaville, CA

About Me Classic Style

Verified Buyer

Pros

    Cons

      Best Uses

        Comments about Benefit Cosmetics They're Real Mascara:

        It goes on nicely with no clumps, my lashes look fuller & longer. I will be purchasing this product again.

         
        5.0

        The best thing since sliced bread

        By Maria

        from Fairview, NJ

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime
          • Daytime
          • Going Out

          Comments about Benefit Cosmetics They're Real Mascara:

          I'm sold for life. Best mascara i've used in forever

           
          5.0

          one of the best

          By elysedh

          from Ohio

          Comments about Benefit Cosmetics They're Real Mascara:

          this mascara works great for me. separates lashes without getting clumpy, adds mega volume and length, and lasts a pretty decent amount of time. I already went through a full tube and definitely will be repurchasing, just wish it wasn't so pricy

           
          4.0

          Wow! No Flaking

          By Ms.Mike

          from Austin, TX

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • It doesn't flake off

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real Mascara:

            I've gone through lots of different mascaras over the years and so far this is my fav! It doesn't clump and it doesn't flake off after several hours.

             
            1.0

            They're Real Mascara Review

            By mml50

            from Boulder, CO

            About Me Classic Style

            Verified Buyer

            Pros

              Cons

              • Clumps
              • Dries Out Quickly

              Best Uses

                Comments about Benefit Cosmetics They're Real Mascara:

                I typically like Benefits products, but not this one. First, if I didn't apply all layers at the same time, and quickly, it clumped. Then, as the day wore on, I found that my eyelids started to itch and become raw. I did a process of elimination, an have determined that I am either allergic to this product, or have some sort of sensitivity to it and will be returning it.

                 
                2.0

                Probably wouldn't buy again

                By Teresa

                from Visalia, CA

                About Me Classic Style

                Verified Buyer

                Pros

                • Great Brush
                • Lengthens
                • Love the brush

                Cons

                • Not A Fan

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics They're Real Mascara:

                I love the black one,I was intrigued by the blue but it doesn't really show up and that's what i wanted. kind of wanted it to show up better, be different.

                 
                5.0

                Love, love, love this mascara!

                By Abbydabby

                from Norfolk, CT

                About Me Natural Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Great Brush
                • Lengthens

                Cons

                • Difficult To Remove

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics They're Real Mascara:

                I first tried this product when I received a sample tube and really loved it. I've been using the same mascara for years now and never thought I'd switch (especially to one so much more expensive), but it's totally worth it! It doesn't flake, run, or goop and my lashes look so full!

                 
                4.0

                Yes, they are real

                By Michele

                from San jose

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Defines & Separates
                • Great Brush

                Cons

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics They're Real Mascara:

                  Love it. It's my go to mascara

                   
                  2.0

                  Just okay

                  By Ash

                  from Odessa, TX

                  About Me Natural Style

                  Pros

                  • Applies Evenly

                  Cons

                  • Difficult To Remove
                  • Dries Out Quickly
                  • Expensive

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics They're Real Mascara:

                  Thought this product would really make my short lashes pop but the only thing that popped was my wallet. To me, this mascara looks the EXACT same as the $4 mascara that I bought at a drugstore. It actually seemed to dry out sooner than other mascara products I have used before. I loved this brands eyeliner so I thought I would give the mascara a try. Next time I'll stick to the drugstore brands because they all look the same.

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  34 Questions | 34 Answers
                  Displaying questions 1-30Previous | Next »
                  • Q:

                    Is it waterproof?
                    Asked on 8/4/2015 by Gail from Mpls. MN

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous!

                      They're real! mascara is not waterproof.

                      xoxo, B

                      Answered on 8/5/2015 by Product POREfessional from Benefit Cosmetics
                  • Q:

                    I have a problem with my mascara smudging off onto my brow bone. I have long eye lashes and a defined brow bone. How is this product different from all the other mascaras?
                    Asked on 7/31/2015 by KT from KS

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous!

                      They're real! mascara features a long-wearing formula that won't smudge or dry out!

                      xoxo, B

                      Answered on 8/3/2015 by Product POREfessional from Benefit Cosmetics
                  • Q:

                    Can this product be used on false eyelashes?
                    Asked on 7/9/2015 by ggg from cleveland, ohio

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous!

                      They're real! mascara can be used on false lashes!

                      xoxo, B

                      Answered on 7/10/2015 by Product POREfessional from Benefit Cosmetics
                  • Q:

                    Does this mascara smudge under your eyes? I just bought the Lash Domination because I loved one of the samples I had gotten and it is horrible. I look like I have two black eyes at the end of each day, and I know it is from the mascara as my eyeliner is tattooed. Thanks!
                    Asked on 6/26/2015 by JamieJ from Paducah, KY

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous!

                      They're real! mascara features a long-wearing formula that won't smudge or dry out!

                      xoxo, B

                      Answered on 6/26/2015 by Product POREfessional from Benefit Cosmetics
                  • Q:

                    Better Than Sex mascara or Theyre Real mascara?
                    Asked on 6/7/2015 by flowers from las vegas nv

                    1 answer

                    • Staff Expert

                      A:

                      Both are among our most beloved mascaras! :-) We recommend reading the product ratings and reviews at ULTA.com. Here are some key points of difference to help:

                      They're Real is now available in three color options (Black, Blue, and Brown), while Too Faced Better Than Sex Mascara (Item #: 2263444) is available only in Carbon Black.

                      Better Than Sex boasts these claims from clinical and consumer testing:

                      1,944% more volume
                      100% saw longer lashes
                      100% saw dramatic volume
                      93% saw base-to-tip curl
                      8 out of 10 say it's the best mascara they've ever used

                      They're Real boasts these claims from consumer testing:

                      94% saw dramatic length & volume
                      90% saw base-to-tip curl
                      94% saw visible lift
                      100% saw long-wearing results

                      Better Than Sex's formula is vegan friendly (no animal byproducts). Please note that both products are cruelty-free (no animal testing).

                      We hope this extra info helps! :-)

                      Answered on 6/9/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    I curl my lashes with eyelash curler will this mascara straighten them back out I use waterproof and they stay curled , does it need to be waterproof to keep the curl?
                    Asked on 5/9/2015 by Beth from Co

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous!

                      They're real! mascara lengthens, curls, volumizes, lifts & separates! For curl beyond belief, try layering they're real! mascara over roller lash, our super-curling and lifting mascara. Roller lash has an eye-opening Hook 'n' Roll™ brush that grabs, separates, lifts and curls, while the instant curve-setting formula holds for 12 hours. Apply roller lash first to curl & lift your lashes, then layer they're real! mascara on top for added length & volume!

                      You can find roller lash here at ULTA: http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod11951085

                      xoxo, B

                      Answered on 5/11/2015 by Product POREfessional from Benefit Cosmetics
                  • Q:

                    I've read that this mascara is hard to get off...what do you suggest?
                    Asked on 3/17/2015 by need to know

                    1 answer

                  • Q:

                    Is this oil free? I want to use on lash extensions.
                    Asked on 2/16/2015 by none from Saratoga, NY

                    1 answer

                    • Staff Expert

                      A:

                      This product is not oil-free. Please consult the stylist who performed your service for his or her professional advice on proper care and products.

                      Answered on 2/16/2015 by Staff Expert from ULTA.com
                  • Q:

                    How does this mascara compare to TooFaced Better Than Sex Mascara? It costs about the same and their rating is pretty much the same so I'm just wondering which would be better for volume/lengthening
                    Asked on 2/10/2015 by liz_j from dallas

                    1 answer

                    • Staff Expert

                      A:

                      Both are among our most beloved mascaras, and both offer proven results!

                      Benefit Cosmetics They're Real Mascara:
                      94% saw dramatic length & volume*
                      90% saw base-to-tip curl*
                      94% saw visible lift*
                      100% saw long-wearing results*
                      *Results observed in a consumer panel survey

                      Too Faced Better than Sex Mascara:
                      1,944% more volume*
                      100% saw longer lashes**
                      100% saw dramatic volume**
                      93% saw base-to-tip curl**
                      8 out of 10 say it’s the best mascara they’ve ever used**
                      *results observed in a clinical study.
                      **results observed in a consumer study

                      We definitely recommend reading the ratings and reviews at ULTA.com. Both products can be viewed and tested at your nearest ULTA store:
                      http://www.ulta.com/ulta/stores/storelocator.jsp

                      Answered on 2/11/2015 by Staff Expert from ULTA.com
                  • Q:

                    Will it run during my workout?
                    Asked on 12/17/2014 by Tcdeka

                    1 answer

                  • Q:

                    Is Benefit's Mascaras Latex free?
                    Asked on 12/12/2014 by mbby from Portland, OR

                    1 answer

                    • Staff Expert

                      A:

                      Yes, They're Real Mascara is latex-free.

                      Answered on 12/19/2014 by Staff Expert from ULTA.com
                  • Q:

                    How much product is in the tube?
                    Asked on 12/10/2014 by kinggirl4 from Florida, US

                    1 answer

                    • Staff Expert

                      A:

                      0.3 oz.

                      Answered on 12/12/2014 by Staff Expert from ULTA.com
                  • Q:

                    Does this mascara contain Vitamin E?
                    Asked on 12/10/2014 by Nana

                    1 answer

                    • Staff Expert

                      A:

                      Yes, this product is formulated with vitamin E in the form of Tocopheryl Acetate.

                      Answered on 12/12/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is this a tubing mascara?
                    Asked on 12/1/2014 by Paige from United States

                    1 answer

                    • Staff Expert

                      A:

                      No, They're Real features a traditional non-tubing formula.

                      Answered on 12/1/2014 by Staff Expert from ULTA.com
                  • Q:

                    IS THIS PRODUCT OK FOR SENSITIVE EYES?
                    Asked on 11/19/2014 by PAM from MINNESOTA

                    1 answer

                    • Staff Expert

                      A:

                      Benefit does not test for or claim that their products are hypoallergenic. All products are sensitivity tested to ensure against irritation.

                      Answered on 11/19/2014 by Staff Expert from ULTA.com
                  • Q:

                    I've always stressed over my pin straight lashes, even if i use a curler they flatten back out when I add mascara. Does this product really curl them?
                    Asked on 11/17/2014 by Andi from Kalamazoo

                    1 answer

                    • Staff Expert

                      A:

                      They're Real Mascara does help to curl lashes. Hold the wand vertically & stroke upward to curl & separate.

                      Answered on 11/18/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is this tested on animals
                    Asked on 8/17/2014 by Torri from Somerset pa

                    1 answer

                    • Staff Expert

                      A:

                      From Benefit Cosmetics:

                      "We do not test our products on animals nor do we permit others to do so except where it is required by law.

                      "We are deeply committed to the elimination of animal testing and we are playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing” in the United States and the Opal Program in France. Additionally, we are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our foremost priority.

                      "We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

                      Answered on 9/2/2014 by Staff Expert from ULTA.com
                  • Q:

                    I have been using this product for a couple of months now, and other than the black "smudges" on my eyelids at the end of the day, I love it. What can I do to keep it from leaching onto my eyelids? (My daughter will tell me "mom you look like you have two black eyes!")
                    Asked on 8/8/2014 by mama from Spokane, Washington

                    1 answer

                    • Staff Expert

                      A:

                      We recommend using an eyelid primer like Benefit Cosmetics Stay Don't Stray to prevent smudging, especially if you have oily lids:
                      http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod1840041

                      Apply 3 tiny dots under your eyes & blend. Next apply 3 dots on eyelids & blend. Let set, then apply concealers & eyeshadows as usual.

                      Answered on 8/15/2014 by Staff Expert from ULTA.com
                  • Q:

                    is this hypoallergenic? meaning does it irritate people with sensitive eyes or contact wearers?
                    Asked on 8/4/2014 by Sandy from US

                    1 answer

                    • Staff Expert

                      A:

                      Benefit does not test for or claim that their products are hypoallergenic. All products are sensitivity tested to ensure against irritation.

                      Answered on 8/6/2014 by Staff Expert from ULTA.com
                  • Q:

                    Are there Parabens in this Mascara?
                    Asked on 7/26/2014 by Linda

                    1 answer

                    • Staff Expert

                      A:

                      No, this mascara is paraben-free.

                      Answered on 7/30/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is it gluten free?
                    Asked on 7/19/2014 by kp from Columbia, SC

                    1 answer

                    • Staff Expert

                      A:

                      From Benefit Cosmetics:

                      "Our principal mission and our duty: to guarantee safe, high quality products for our consumers. Committeed to upholding consumer's confidence in its products, the LVMH group has always endeavoured to supply products of consistently high, impeccable quality.

                      "The products we develop therefore comply with the strictest legislations throughout the world, whilst also meeting our internal development criteria and the most stringent quality, traceability and safety constraints. These requirements guarantee the product's safety for the consumer.

                      "We may have wheat germ in a few remaining products, all others have been reformulated to withdraw all wheat protein hydrolysates, even though these ingredients are still widely used elsewhere in the cosmetics industry today.

                      "It should however be noted that in spite of all the care we take over the traceability of our raw materials, we cannot guarantee that the raw materials used may not have come into contact accidentally with gluten during their manufacturing process at our suppliers."

                      Answered on 7/28/2014 by Staff Expert from ULTA.com
                  • Q:

                    People are stating its hard to remove. Are they speaking of the waterproof or the regular one? Please advise.
                    Asked on 7/3/2014 by Sony from Houston tx

                    1 answer

                    • Staff Expert

                      A:

                      Currently there is only one formula of They're Real Mascara, which is water-resistant rather than waterproof. This product can be easily removed using Benefit Cosmetics They're Real Remover, which features a gentle formula that removes both water-resistant and waterproof eye makeup:
                      http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod10421041

                      Answered on 7/8/2014 by Staff Expert from ULTA.com
                  • Q:

                    Can the second coat make the lashes clumpy ?
                    Asked on 6/13/2014 by Cassie from Dallas, Tx

                    1 answer

                    • Staff Expert

                      A:

                      To ensure even, clump-free application, follow these steps:
                      Position the wand horizontally & wiggle from side to side, base to tip, to achieve maximum volume, length, and lift.
                      Hold the wand vertically and stroke upward to curl and separate lashes.
                      Layer generously as desired.

                      Answered on 6/16/2014 by Staff Expert from ULTA.com
                  • Q:

                    Does this mascara come in waterproof formula?
                    Asked on 6/9/2014 by Inquirier

                    1 answer

                  • Q:

                    How many ounces is this bottle?
                    Asked on 6/3/2014 by Chris from Phoenix, AZ

                    1 answer

                    • Staff Expert

                      A:

                      This product's size is 0.3 oz.

                      Answered on 6/3/2014 by Staff Expert from ULTA.com
                  • Q:

                    Do you have a brown/black color?
                    Asked on 4/21/2014 by Carol

                    1 answer

                    • Staff Expert

                      A:

                      This product is only available in one shade: Black.

                      Answered on 4/22/2014 by Staff Expert from ULTA.com
                  • Q:

                    What look is this mascara going to give my lashes as opposed to Bad Gal? In other words, if I want longer, separated lashes which one should I choose?
                    Asked on 4/10/2014 by loveulta

                    1 answer

                    • Staff Expert

                      A:

                      The primary benefit of They're Real is lash-lengthening and separating for extremely long lashes, while the primary benefit of BADgal is volumizing for thick, full lashes. You can even layer one over the other for dramatic long AND full lashes!

                      Answered on 4/11/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is this waterproof?
                    Asked on 4/1/2014 by Tara from Rosenberg, TX

                    1 answer

                    • Staff Expert

                      A:

                      No, this product is not waterproof.

                      Answered on 4/2/2014 by Staff Expert from ULTA.com
                  • Q:

                    Does this product only come in Black, or can I purchase in Brown/Black?
                    Asked on 3/7/2014 by 51 & "Loving IT"!!! from Forsyth, IL

                    1 answer

                    • Staff Expert

                      A:

                      This product is only available in one shade: Black.

                      Answered on 3/10/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is this waterproof? I cant find anything on the product that says if it is or not! Please help!
                    Asked on 3/1/2014 by victoria from new orleans

                    1 answer

                    • Staff Expert

                      A:

                      No, this product is not waterproof.

                      Answered on 3/3/2014 by Staff Expert from ULTA.com
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