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Benefit CosmeticsThey're Real! Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

Black

Item #: 2231443 Size: 0.3 oz

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FREE deluxe sample License To Blot with any $35 Benefit Cosmetics purchase (offer valid 1/31/16-2/13/16 or while supplies last)

FREE deluxe sample License to Blot with any $35 Benefit Cosmetics purchase

Online Only! FREE Keep It Real Makeup Bag with any $40 Benefit online purchase (offer valid 1/30/16-2/13/16 or while supplies last)

Online Only FREE Keep It Real Bag with any $40 Benefit purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 6345 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Lengthens (3905)
  • Adds volume (3651)
  • Defines & separates (3550)
  • Great brush (3434)
  • Applies evenly (3346)

Cons

  • Difficult to remove (1179)
  • Dries out quickly (433)
  • Flakes (373)
  • Smudges or runs (324)
  • Sticky texture (324)

Best Uses

  • Anytime (4001)
  • Going out (1211)
  • Daytime (1205)
  • Daily use (543)
  • Special occasions (227)
    • Reviewer Profile:
    • Classic style (2767), Natural style (2177), Trendy style (901)
    • Skin Tone:
    • Medium (533), Fair (489), Deep (28)

Reviewed by 6345 customers

Displaying reviews 1-10

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5.0

mascara

By Gail

from NC

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Easily
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Easy To Apply
  • I Love The Color Brown

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I 've used the black real mascara, and now I love the Brown. I use it every day.

     
    5.0

    love

    By ashfrogg

    from Oklahoma City, OK

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

    • Difficult To Remove

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    The only thing I don't like about this mascara is that it won't wash off with soap and water all the tine. Need to use eye makeup remover.

     
    5.0

    LOVE IT!!!

    By Flo

    from Jeff City, MO

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Curls
    • Defines & Separates
    • Great Brush
    • Lengthens

    Cons

    • Slight Clumping

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I love this product and didn't mind the SLIGHT clumping effect it produced wtih the first application. The very next time I used it my lashes were absolutely beautiful. This one is a keeper.

     
    5.0

    Love it

    By asvdpitts

    from New Jersey

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly

    Cons

      Best Uses

      • Daytime
      • Going Out

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      It really made my lashes look long!

       
      1.0

      Not Worth It

      By Mel

      from Charleston, SC

      About Me Classic Style

      Verified Reviewer

      Pros

      • Defines & Separates

      Cons

      • Difficult To Remove
      • Dries Out Quickly
      • Flakes
      • Smudges or Runs
      • Sticky Texture

      Best Uses

      • Daytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      I was very excited to buy this mascara after doing a lot of research. However, most of the qualities are disappointing. First off, the brush features this "special" end on the wand that supposedly gets to the hard to reach lashes. But when you take the brush out, that end is so caked in mascara that you can't even see the bristles and have to scrape it off on the top of the mascara tube. Then the mascara itself is so sticky that your eyelashes clump together and dry in different directions. On top of that, your lashes dry out and flake after only a few minutes. My least favorite part, though, is that you have to take the mascara off with their special remover (which doesn't even get it all off). The mascara is so hard to remove, that I feel like I am really damaging my lashes. The process takes at least 5-10 minutes and I lose at least a couple of lashes each time. Overall, I have not gotten a single compliment on my lashes and often feel embarrassed at how bad it turns out. I promise you that this mascara is not worth the time or money.

       
      5.0

      Amazing!

      By Mj

      from Hillsboro, OR

      About Me Classic Style

      Verified Buyer

      Pros

      • Defines & Separates
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        This product is incredible! I have been searching for a mascara that thickens and lengthens my little lashes and after filling baskets full of discarded hopes and dreams I have finally found THE mascara that I cannot live without! It thickens and lengthens and widens my eyes! It does not smudge or flake. Love love love this product!!!

         
        5.0

        Obsessed

        By Jods33

        from Indianapolis, in

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

        • Dries Out Quickly
        • Flakes

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        I cannot get enough of this product. I've used all brand exspensive ones and I get the most compliments for this. Obsessed!

         
        5.0

        Absolutely the best!

        By Dye hard

        from Denver, CO

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          This is my favorite Mascara. Not the cheapest but we'll worth the price.

           
          4.0

          A great mascara!

          By Sherry

          from Kentucky

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Great Brush
          • Lengthens

          Cons

          • Dries Out Quickly

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          I use this mascara every day. It goes on easily and it stays on. It doesn't flake or smudge. I find that it is easy enough to remove with eye makeup remover. It does seem to dry out in the tube a little sooner than other mascaras but not so much to keep me from buying it. I love it!

           
          4.0

          Love it

          By Sassy Kassie

          from Wisconsin

          About Me Natural Style

          Verified Buyer

          Pros

          • Get Your Money Worth

          Cons

          • A Little Hard To Wash Off

          Best Uses

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            Use to use Roller lash which I like but now that I tried this I love it

            Displaying reviews 1-10

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            Q&A

            Product Q&A

            Do you have questions about this product?

            Get answers from in-house experts.

            40 Questions | 40 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              Is this product hypoallergenic?
              Asked on 11/7/2015 by Abby

              1 answer

              • Brand Expert

                A:

                Hi gorgeous!

                Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please contact Benefit Customer Care (https://www.benefitcosmetics.com/help/customerCare) to determine if a product is suitable for your skin.

                xoxo, B

                Answered on 11/9/2015 by Product POREfessional from Benefit Cosmetics
            • Q:

              Is it waterproof?
              Asked on 11/6/2015 by amy from linwood,nc

              1 answer

              • Staff Expert

                A:

                No, this product is not waterproof. It is water-resistant.

                Answered on 11/6/2015 by Staff Expert from ULTA Beauty
            • Q:

              Is it waterproof?
              Asked on 11/5/2015 by amy from linwood,nc

              1 answer

              • Staff Expert

                A:

                No, this product is not waterproof. It is water resistant.

                Answered on 11/6/2015 by Staff Expert from ULTA Beauty
            • Q:

              Is this paraben free?
              Asked on 10/30/2015 by Britt from St louis

              1 answer

              • Staff Expert

                A:

                Yes, this mascara is paraben-free.

                Answered on 11/4/2015 by Staff Expert from ULTA Beauty
            • Q:

              Is this product water resistant ?
              Asked on 9/27/2015 by Make up freak from California

              1 answer

              • Brand Expert

                A:

                They're Real! mascara is water-resistant, gorgeous!

                xoxo, B

                Answered on 10/1/2015 by Product POREfessional from Benefit Cosmetics
            • Q:

              is this product good for eyes that tear easily?
              Asked on 9/15/2015 by Libby from OKC

              1 answer

              • Brand Expert

                A:

                They're real! is not waterproof, gorgeous! However, the long-wearing formula won't smudge or dry out!

                xoxo, B

                Answered on 9/18/2015 by Product POREfessional from Benefit Cosmetics
            • Q:

              Is it waterproof?
              Asked on 8/4/2015 by Gail from Mpls. MN

              1 answer

              • Brand Expert

                A:

                Hi gorgeous!

                They're real! mascara is not waterproof.

                xoxo, B

                Answered on 8/5/2015 by Product POREfessional from Benefit Cosmetics
            • Q:

              I have a problem with my mascara smudging off onto my brow bone. I have long eye lashes and a defined brow bone. How is this product different from all the other mascaras?
              Asked on 7/31/2015 by KT from KS

              1 answer

              • Brand Expert

                A:

                Hi gorgeous!

                They're real! mascara features a long-wearing formula that won't smudge or dry out!

                xoxo, B

                Answered on 8/3/2015 by Product POREfessional from Benefit Cosmetics
            • Q:

              Can this product be used on false eyelashes?
              Asked on 7/9/2015 by ggg from cleveland, ohio

              1 answer

              • Brand Expert

                A:

                Hi gorgeous!

                They're real! mascara can be used on false lashes!

                xoxo, B

                Answered on 7/10/2015 by Product POREfessional from Benefit Cosmetics
            • Q:

              Does this mascara smudge under your eyes? I just bought the Lash Domination because I loved one of the samples I had gotten and it is horrible. I look like I have two black eyes at the end of each day, and I know it is from the mascara as my eyeliner is tattooed. Thanks!
              Asked on 6/26/2015 by JamieJ from Paducah, KY

              1 answer

              • Brand Expert

                A:

                Hi gorgeous!

                They're real! mascara features a long-wearing formula that won't smudge or dry out!

                xoxo, B

                Answered on 6/26/2015 by Product POREfessional from Benefit Cosmetics
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