ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Mascara
  • / They're Real! Lengthening Mascara
Benefit CosmeticsThey're Real! Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

Black

Item #: 2231443 Size: 0.3 oz

Special Free Gift with Purchase! Click for Offer Details

Ask a Question

Options

GIFT WITH PURCHASE

FREE deluxe sample License To Blot with any $35 Benefit Cosmetics purchase (offer valid 1/31/16-2/13/16 or while supplies last)

FREE deluxe sample License to Blot with any $35 Benefit Cosmetics purchase

Online Only! FREE Keep It Real Makeup Bag with any $40 Benefit online purchase (offer valid 1/30/16-2/13/16 or while supplies last)

Online Only FREE Keep It Real Bag with any $40 Benefit purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 6330 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Lengthens (3897)
  • Adds volume (3643)
  • Defines & separates (3539)
  • Great brush (3425)
  • Applies evenly (3336)

Cons

  • Difficult to remove (1176)
  • Dries out quickly (428)
  • Flakes (371)
  • Sticky texture (323)
  • Smudges or runs (322)

Best Uses

  • Anytime (3990)
  • Going out (1206)
  • Daytime (1200)
  • Daily use (543)
  • Special occasions (227)
    • Reviewer Profile:
    • Classic style (2760), Natural style (2169), Trendy style (901)
    • Skin Tone:
    • Medium (533), Fair (489), Deep (28)

Reviewed by 6330 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
4.0

I love this product

By Kris

from Illinois

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I use the product daily. I love the volume and length it gives my lashes. I do wish it didn't clump so much though.

     
    5.0

    Favorite Mascara

    By Ellory150129

    from Falmouth, ME

    About Me Natural Style

    Verified Reviewer

    Pros

    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Jet Black Color
    • Lengthens

    Cons

    • Difficult To Remove

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I have thick, curly, dark black eyelashes and I feel like all mascaras have some sort of need to add curl and volume and so much more. I love this mascara because it separates every eyelash and lengthens them so much (I've actually been asked if I was wearing falsies when wearing this). If you are looking for volume and curl go for the Roller Lash, also by benefit, but if you have dark thick eyelashes like your truly, this is perfect. It really is the darkest black mascara I've ever tried!

     
    3.0

    started to dry out and flake in 2 weeks

    By Jo Jo

    from Fresno

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

    • Dries Out Quickly
    • Flakes

    Best Uses

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      This mascara is great and did bring my eyelashes out and full... my eyelashes are falling out due to menapause and find it will dry out within 2 weeks...

       
      2.0

      Not what I thought it would be

      By Patti girl

      from Palm Springs Ca

      About Me Classic Style

      Verified Buyer

      Pros

      • Lengthens

      Cons

      • Difficult To Remove
      • Dries Out Quickly
      • Sticky Texture

      Best Uses

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        Very sticky, my lashes stuck together and made me look like Tammy Faye.I'm going back to Benefit roller lash. Should have stayed with it anyway!

         
        5.0

        Love it

        By CandieB

        from Costa Mesa, Ca

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime
          • Daytime
          • Going Out

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          probably will never buy any other mascara

           
          5.0

          great

          By Rho

          from salt lake city

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Doesn't Clump
          • Lengthens

          Cons

          • None

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          didn't smudge, no raccoon eyes. full lashes

           
          4.0

          Wow I do have eyebrows!!!

          By Eyes

          from Atlanta, GA

          About Me Classic Style

          Verified Buyer

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          Love this product to highlight my eyes. Only reason it's not perfect is that it occasionally clumps and somehow seems to make my lashes look shorter.

           
          1.0

          Didn't even come close to volumizing or curling my lashes!

          By Trixie

          from Mill Creek, WA

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Evenly
          • Great Brush

          Cons

          • Clumpy
          • Doesnt Curl Or Volumize L
          • Sticky Texture

          Best Uses

          • Daytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          This mascara just didn't live up to the promises of volumizing and curling lashes! Yes they are real... No doubt!

           
          5.0

          Best Mascara I ever used!

          By razzeldazzel

          from Westland,Mich.

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

          • It Does Take Alittle Time

          Best Uses

          • Anytime
          • Daytime
          • Going Out

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          Don't have any negative comments very pleased with the length and volume it gave my short lashes!

           
          5.0

          Best Mascara out there!

          By GWILSON

          from Mckinney,TX

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            I love this mascara!! It is great for my short stubby eyelashes.It lengthens them and they look really full afterwards. I sometimes use a product called Younique with this mascara when I am going out. ThenI have double volume! Really nice effect! Go out and get this product.

            Displaying reviews 1-10

            Back to top

            Previous | Next »

            Q&A

            Product Q&A

            Do you have questions about this product?

            Get answers from in-house experts.

            40 Questions | 40 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              Is this product hypoallergenic?
              Asked on 11/7/2015 by Abby

              1 answer

              • Brand Expert

                A:

                Hi gorgeous!

                Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please contact Benefit Customer Care (https://www.benefitcosmetics.com/help/customerCare) to determine if a product is suitable for your skin.

                xoxo, B

                Answered on 11/9/2015 by Product POREfessional from Benefit Cosmetics
            • Q:

              Is it waterproof?
              Asked on 11/6/2015 by amy from linwood,nc

              1 answer

              • Staff Expert

                A:

                No, this product is not waterproof. It is water-resistant.

                Answered on 11/6/2015 by Staff Expert from ULTA Beauty
            • Q:

              Is it waterproof?
              Asked on 11/5/2015 by amy from linwood,nc

              1 answer

              • Staff Expert

                A:

                No, this product is not waterproof. It is water resistant.

                Answered on 11/6/2015 by Staff Expert from ULTA Beauty
            • Q:

              Is this paraben free?
              Asked on 10/30/2015 by Britt from St louis

              1 answer

              • Staff Expert

                A:

                Yes, this mascara is paraben-free.

                Answered on 11/4/2015 by Staff Expert from ULTA Beauty
            • Q:

              Is this product water resistant ?
              Asked on 9/27/2015 by Make up freak from California

              1 answer

              • Brand Expert

                A:

                They're Real! mascara is water-resistant, gorgeous!

                xoxo, B

                Answered on 10/1/2015 by Product POREfessional from Benefit Cosmetics
            • Q:

              is this product good for eyes that tear easily?
              Asked on 9/15/2015 by Libby from OKC

              1 answer

              • Brand Expert

                A:

                They're real! is not waterproof, gorgeous! However, the long-wearing formula won't smudge or dry out!

                xoxo, B

                Answered on 9/18/2015 by Product POREfessional from Benefit Cosmetics
            • Q:

              Is it waterproof?
              Asked on 8/4/2015 by Gail from Mpls. MN

              1 answer

              • Brand Expert

                A:

                Hi gorgeous!

                They're real! mascara is not waterproof.

                xoxo, B

                Answered on 8/5/2015 by Product POREfessional from Benefit Cosmetics
            • Q:

              I have a problem with my mascara smudging off onto my brow bone. I have long eye lashes and a defined brow bone. How is this product different from all the other mascaras?
              Asked on 7/31/2015 by KT from KS

              1 answer

              • Brand Expert

                A:

                Hi gorgeous!

                They're real! mascara features a long-wearing formula that won't smudge or dry out!

                xoxo, B

                Answered on 8/3/2015 by Product POREfessional from Benefit Cosmetics
            • Q:

              Can this product be used on false eyelashes?
              Asked on 7/9/2015 by ggg from cleveland, ohio

              1 answer

              • Brand Expert

                A:

                Hi gorgeous!

                They're real! mascara can be used on false lashes!

                xoxo, B

                Answered on 7/10/2015 by Product POREfessional from Benefit Cosmetics
            • Q:

              Does this mascara smudge under your eyes? I just bought the Lash Domination because I loved one of the samples I had gotten and it is horrible. I look like I have two black eyes at the end of each day, and I know it is from the mascara as my eyeliner is tattooed. Thanks!
              Asked on 6/26/2015 by JamieJ from Paducah, KY

              1 answer

              • Brand Expert

                A:

                Hi gorgeous!

                They're real! mascara features a long-wearing formula that won't smudge or dry out!

                xoxo, B

                Answered on 6/26/2015 by Product POREfessional from Benefit Cosmetics
            Displaying questions 1-10Previous | Next »

            Do you have a question about this product?