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Benefit Cosmetics They're Real! Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

Black

Item #: 2231443 Size: 0.3 oz

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They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015


Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 7255 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Lengthens (4506)
  • Adds volume (4236)
  • Defines & separates (4086)
  • Great brush (3983)
  • Applies evenly (3880)

Cons

  • Difficult to remove (1363)
  • Dries out quickly (534)
  • Flakes (428)
  • Sticky texture (376)
  • Smudges or runs (374)

Best Uses

  • Anytime (4666)
  • Daytime (1369)
  • Going out (1340)
  • Daily use (545)
  • Special occasions (227)
    • Was this a gift?:
    • No (22)
    • Reviewer Profile:
    • Classic style (3103), Natural style (2508), Trendy style (987)
    • Skin Tone:
    • Medium (533), Fair (489), Deep (28)

Reviewed by 7255 customers

Displaying reviews 1-10

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4.0

Pretty good!

By Zane S.

from Los Angeles, CA

About Me Natural Style

Pros

  • Adds Volume
  • Great Brush
  • Lengthens

Cons

  • Difficult To Remove

Best Uses

  • Anytime

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

I bought this product awhile back and at first it was my go to mascara. Its a nice natural mascara but I do brush through it just to get any excess clumps out. I later on discovered the roller lash and it is now my go to mascara. It doesn't clump as much. I still do recommend with an 8.5/10! It's a nice item for collectors :)

 
5.0

GREAT FOR CONTACT LENSES USERS

By Molly

from Alaska

About Me Trendy Style

Verified Buyer

Pros

  • Adds Volume
  • Defines & Separates
  • Great Brush
  • Lengthens

Cons

  • Difficult To Remove

Best Uses

  • Anytime

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

I love this mascara! Great for contact lenses users! I have always had problems finding the right mascara that doesn't irritate my eyes until I found this! Strongly recommend this. Gives you such full volume only problem for me is getting it to apply evenly, but it still does a fantastic job making my lashes look amazing!

 
5.0

Fabulous Lashes All Day Long

By Faith

from Collegeville, PA

Verified Buyer

Pros

  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I have red hair and white lashes. I use the blue mascara. I get so many compliments everyday. "Wow, your lashes look great." " You are really rockin those lashes". I love this product.

     
    5.0

    Awesome

    By THand

    from Texas

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      One application and it looks great.

       
      2.0

      Nothing special

      By sila.

      from Warren, OH

      About Me Natural Style

      Verified Buyer

      Pros

      • Doesn't Clump

      Cons

      • Difficult To Remove

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      For the money, I didn't see a difference between this and ur drug store brands. Revlon and more are just as good.

       
      5.0

      I get so many compliments on my lashes with this mascara!

      By Kels

      from Jonesboro, AR

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

      • Difficult To Remove

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      I have short eyelashes, and people compliment my lashes so much when I wear this mascara. It's seriously a God sent. LOVE it.

       
      5.0

      Naturally flirty

      By Laurie

      from Pasadena Tx

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        My super fair skin tone and blonde lashes look more natural with this brown.

         
        4.0

        I buy this all the time!

        By RTMAMA

        from Spring Hill, Florida

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

        • Dries Out Quickly

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        LOVE THIS PRODUCT. ONLY THING I DONT LIKE IS HOW FAST IT DRIES OUT!

         
        5.0

        Great product.

        By Becky

        from San Antonio Tx

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          As directed

           
          3.0

          OK

          By KEBeck

          from Mt. Airy, MD

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Lengthens

          Cons

          • Difficult To Remove

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          I use it often because I get tired of plain old black/brown mascara. Needs a better brush to seperate and so it doesn't clump.

          Displaying reviews 1-10

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          Q&A

          Product Q&A

          Do you have questions about this product?

          Get answers from in-house experts.

          46 Questions | 47 Answers
          Displaying questions 1-10Previous | Next »
          • Q:

            I use Almay makeup removing wipes and the roller lash mascara comes off pretty nicely with them. Will this one be as easy to take off?
            Asked on 5/30/2016 by Marissa from US

            1 answer

          • Q:

            I wear contacts and I've had a lot of high end mascaras get in them which ends in me having to throw the lenses out. I can't afford to keep doing that so my question is, will They're real flake or does it stay really wet? Or which mascara would you recommend for people with contacts?
            Asked on 5/11/2016 by Bummed Beauty from Humboldt County

            1 answer

            • Brand Expert

              A:

              Hi gorgeous! I wear contact lenses and have been using They're Real! mascara for well over a month and have had no issues!

              Answered on 5/12/2016 by Brand Expert from Benefit Cosmetics
          • Q:

            Where is it made?
            Asked on 4/18/2016 by BB from Panama City Beach FL

            1 answer

            • Brand Expert

              A:

              Hi gorgeous! Our They're Real! mascara is made in France.

              Answered on 4/21/2016 by Brand Expert from Benefit Cosmetics
          • Q:

            Is it cruelty free ?
            Asked on 4/1/2016 by Trinidizzle from California, US

            2 answers

            • Brand Expert

              A:

              Hi gorgeous! At Benefit Cosmetics, we do not make the claim that we are cruelty free. However, we would like to stress that we do not test our products on animals and are deeply committed to the elimination of animal testing. We are actively working to promote the development, validation, and recognition of non-animal methods. For instance, we are playing a leading role in the development of alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States and our active participation in the validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of the few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the safety of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide.

              Answered on 5/17/2016 by Brand Expert from Benefit Cosmetics
            • Brand Expert

              A:

              Hi gorgeous! At Benefit Cosmetics, we do not make the claim that we are cruelty free. However, we would like to stress that we do not test our products on animals and are deeply committed to the elimination of animal testing. We are actively working to promote the development, validation, and recognition of non-animal methods. For instance, we are playing a leading role in the development of alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States and our active participation in the validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of the few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the safety of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide.

              Answered on 5/17/2016 by Brand Expert from Benefit Cosmetics
          • Q:

            Is this product cruelty free?
            Asked on 3/30/2016 by zoesma from columbus Ohio

            1 answer

            • Staff Expert

              A:

              Here's Benefit's official brand response:

              "Benefit does not test our products on animals.

              Since 1989, the Perfumes & Cosmetics companies of LVMH group (including Benefit Cosmetics) have not performed any tests on animals for our products - this was implemented long before the 2013 official ban set by the European Union.

              We are deeply committed to the elimination of animal testing. We're playing a leading role in developing alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States. We also actively participate in validation studies of new alternative tests in the framework of the European cosmetics association, Cosmetics Europe. We are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our top priority.

              We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

              Answered on 5/18/2016 by Staff Expert from Ulta Beauty
          • Q:

            Does They're Real mascara come off with soap and water. How large is the brush?
            Asked on 3/28/2016 by Lori from Harrisburg, PA

            1 answer

            • Brand Expert

              A:

              Hi gorgeous! I recommend using our They're Real! Remover (Item #: 2276973) to remove our mascara! The brush is medium length!

              Answered on 3/30/2016 by Brand Expert from Benefit Cosmetics
          • Q:

            Is this product hypoallergenic?
            Asked on 11/7/2015 by Abby

            1 answer

            • Brand Expert

              A:

              Hi gorgeous!

              Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please contact Benefit Customer Care (https://www.benefitcosmetics.com/help/customerCare) to determine if a product is suitable for your skin.

              xoxo, B

              Answered on 11/9/2015 by Product POREfessional from Benefit Cosmetics
          • Q:

            Is it waterproof?
            Asked on 11/6/2015 by amy from linwood,nc

            1 answer

            • Staff Expert

              A:

              No, this product is not waterproof. It is water-resistant.

              Answered on 11/6/2015 by Staff Expert from ULTA Beauty
          • Q:

            Is it waterproof?
            Asked on 11/5/2015 by amy from linwood,nc

            1 answer

            • Staff Expert

              A:

              No, this product is not waterproof. It is water resistant.

              Answered on 11/6/2015 by Staff Expert from ULTA Beauty
          • Q:

            Is this paraben free?
            Asked on 10/30/2015 by Britt from St louis

            1 answer

            • Staff Expert

              A:

              Yes, this mascara is paraben-free.

              Answered on 11/4/2015 by Staff Expert from ULTA Beauty
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