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PureologyPerfect 4 Platinum Shampoo
Pureology

Perfect 4 Platinum Shampoo

33.8 oz

Item #: 2232479

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PureologyPerfect 4 Platinum Shampoo
 
4.6

(based on 39 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Smells great (9)
  • Effective (7)
  • Easy to use (6)
  • Lightweight (6)

Cons

No Cons

Best Uses

  • Daily use (7)
  • Women (4)
    • Reviewer Profile:
    • Brand buyer (7), Budget shopper (3)
    • My Beauty Routine Takes:
    • 30 minutes (5), 1+ hour (4)

Reviewed by 39 customers

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Displaying reviews 1-10

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5.0

Best products for Blondes!

By Sales Rep

from West Covina Ca

About Me Budget Buyer

Verified Buyer

Pros

  • Easy To Use
  • Effective
  • Lightweight

Cons

    Best Uses

    • Weekly Use
    • Women

    Comments about Pureology Perfect 4 Platinum Shampoo:

    My blonde does not turn brassy

    • My Beauty Routine Takes:
    • 10 Minutes
     
    5.0

    absoutley love!!!!

    By kclapp

    from Orange County, CA

    Comments about Pureology Perfect 4 Platinum Shampoo:

    Let me start off by saying I used to work at a hair salon and I have used MANY different types of shampoos and conditioners. I have over processed, platinum blonde hair and this is the ONLY shampoo and conditioner that leaves my hair silky and moisturized. It smells amazing and I will definitely be using this product for a long long time!

     
    5.0

    Love it!

    By michelle the bottled blonde

    from Lewisville, TX

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Easy On The Hair
    • GREAT SMELL
    • Product Enhances
    • Smell Is Great

    Cons

      Best Uses

      • Daily Use

      Comments about Pureology Perfect 4 Platinum Shampoo:

      I use this daily along w a toner couple of times a week. It leaves hair soft w no build up. I love it

      • My Beauty Routine Takes:
      • 30 Minutes
       
      5.0

      Love it!

      By Vicki

      from Baltimore, MD

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Easy To Use
      • Effective
      • Lightweight
      • Smells Great

      Cons

        Best Uses

        • Daily Use

        Comments about Pureology Perfect 4 Platinum Shampoo:

        Love this product! I have tried many several hair care products. My hair is colored and needs moisture. Great conditioner for me!

        • My Beauty Routine Takes:
        • 30 Minutes
         
        5.0

        Best ever shampoo!

        By Mrs. T

        from Oak Hill, WV

        About Me Brand Buyer

        Verified Buyer

        Pros

        • Easy To Use
        • Effective
        • Smells Great

        Cons

          Best Uses

          • Daily Use

          Comments about Pureology Perfect 4 Platinum Shampoo:

          I have short hair and I wash and blow dry my hair daily. This is the best shampoo that I have ever used!

          • My Beauty Routine Takes:
          • 1+ Hour

          (0 of 1 customers found this review helpful)

           
          4.0

          Great product!

          By Smeltzer

          from Chicago, IL

          About Me Brand Buyer

          Verified Buyer

          Pros

          • Easy To Use
          • Effective

          Cons

          • Does not smell good

          Best Uses

          • Daily Use

          Comments about Pureology Perfect 4 Platinum Shampoo:

          This is a fantastic product, but it does not smell good and tends to be pricey. If you have any product in your hair, it might require two washes. A little product goes a long way.

          • My Beauty Routine Takes:
          • 30 Minutes

          (2 of 2 customers found this review helpful)

           
          1.0

          Turned extensions a different color

          By Linds

          from Las vegas

          About Me Brand Buyer

          Verified Buyer

          Pros

            Cons

              Best Uses

                Comments about Pureology Perfect 4 Platinum Shampoo:

                This Shampoo/conditioner turned my hair extensions from plantinum blonde to an ugly strawberrish/darker yellow blonde. It happened with 2 different brands of extensions. The first time I thought it was a coincidence but it happened again. Luckily my hair girl used a purple shampoo and it corrected the color. But it was frustrating. I will never use this product with extensions.

                • My Beauty Routine Takes:
                • 30 Minutes

                (1 of 1 customers found this review helpful)

                 
                4.0

                Love this product but way to expensive

                By Audi

                from San Jose, ca

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Easy To Use
                • Effective
                • Lightweight
                • Smells Great

                Cons

                  Best Uses

                  • Daily Use
                  • On-the-go
                  • Women

                  Comments about Pureology Perfect 4 Platinum Shampoo:

                  Smells great. Only have to use small amount. Little bottle doesn't last long. Way to expensive.

                  • My Beauty Routine Takes:
                  • 30 Minutes
                   
                  1.0

                  Dissapointed

                  By Shyna Girl

                  from Sacramento, CA

                  Verified Reviewer

                  Pros

                  • Smells Great

                  Cons

                  • Not Effective

                  Best Uses

                    Comments about Pureology Perfect 4 Platinum Shampoo:

                    I was hoping i can use this as an everyday shampoo to keep up with the blonde in my hair. Sadly i felt like this product did the exact opposite of what it claims to do. I wash my hair every other day and alternate between this and my bed head dumb blonde shampoo and for some reason this makes my hair brassy! I decided to put it to the test. Two days before i decided to tone my hair to get it almost to a very light blonde with my bed head and then a few days later i washed my hair with this pureology shampoo and it definitely made my hair brassy. My light blonde parts turned a gold blonde. Sad because i really wanted to like this. Does smell amazing tho. Will not be repurchasing because this was not for me.

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    Would buy again.

                    By Lisa

                    from Brandon, SD

                    About Me Brand Buyer

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Effective
                    • Good Value
                    • Lightweight
                    • Smells Great

                    Cons

                      Best Uses

                      • Daily Use
                      • Weekly Use
                      • Women

                      Comments about Pureology Perfect 4 Platinum Shampoo:

                      How you use the product, is easy and clear. Great smelling, makes hair soft and manageable. Wish it was a violet purple color, the purple pigment does help the blonde last longer.

                      • My Beauty Routine Takes:
                      • 1+ Hour

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      3 Questions | 3 Answers
                      Displaying questions 1-3
                      • Q:

                        Could I use this product for my silver dyed hair?
                        Asked on 6/28/2015 by Silverfox from Mebane, NC

                        1 answer

                      • Q:

                        im wanting to know is this sulfate, glucen free, salt free basicially natural shampoo & conditioner that is going to protect my hair? this product is very pricey so I wanna make sure it works... I know the color is the shampoo & conditioner is light blue that's okay with me bc I got purple shampoo at home if I need purple,also does it leave hair lookin healthy, thick, & moisture?
                        Asked on 6/22/2015 by QUEENI from south carolina

                        1 answer

                        • Staff Expert

                          A:

                          All Pureology shampoos are free of sulfates and harsh salts. Pureology takes color care seriously. Every product they develop is devoted to keeping color-treated hair healthy, shiny and colorful, while also caring for the environment.

                          • 100% vegan formulas contain sustainably-sourced, natural plant extracts and addictive aromatherapy fragrances
                          • ZeroSulfate® shampoos contain naturally-derived surfactants of corn, coconut and sugar to cleanse gently without stripping color
                          • Concentrated formulas deliver 70+ shampoos per bottle** - approximately two times more than any other professional shampoo
                          • Exclusive AntiFade Complex® with antioxidants and full spectrum UVA/UVB sunscreens helps color-treated hair retain that salon-fresh feeling
                          • Bottles contain up to 50% post-consumer recycled materials, are 100% recyclable, and use the latest FDA-approved plastics for unparalleled safety and environmental sustainability

                          Perfect 4 Platinum as a range features ultra-fortifying formulas that clarify and strengthen fragile hair while providing extraordinary color protection. The Perfect 4 Platinum Shampoo is designed to enhance brightness and shine.

                          Answered on 7/8/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Is this a purple shampoo tone down the brassiness in highlights?
                        Asked on 2/15/2015 by Amanda from oregon

                        1 answer

                        • Staff Expert

                          A:

                          Pureology Perfect 4 Platinum Shampoo has a zero sulfate strengthening formula to gently cleanse and soften, while enhancing brightness and shine. It is formulated for fragile, highlighted and highly lifted hair. The blue tone of Perfect 4 Platinum Shampoo has no toning ability and will not affect highlights. To tone down brassiness in highlights, we recommend the NEW Perfect 4 Platinum Cool Blonde Enhancing Treatment, which is coming soon to ULTA! Please stay tuned! :-)

                          Answered on 2/17/2015 by Staff Expert from ULTA.com
                      Displaying questions 1-3

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