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Pureology Perfect 4 Platinum Shampoo

Pureology

Perfect 4 Platinum Shampoo

33.8 oz

Item #: 2232479

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Pureology Perfect 4 Platinum Shampoo features a ZeroSulfate strengthening formula that cleanses and softens while enhancing brightness, shine and colour retention on high-lift hair.
  • Concentrated sulfate free and salt free formula gently cleanses hair without stripping colour or damaging the hair
  • Provides gentle detangling
  • Lightly moisturizes
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    ZeroSulfate

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyPerfect 4 Platinum Shampoo
     
    4.6

    (based on 74 reviews)

    94%

    of respondents would recommend this to a friend.

    Pros

    • Cleans thoroughly (22)
    • Great smell (22)
    • Lathers well (22)
    • Improves hair health (20)
    • Adds shine (19)

    Cons

    • Pricey (3)
    • Pricey / poor value (3)

    Best Uses

    • Daily use (18)
    • Fine hair (7)
    • Thick hair (5)
    • Women (5)
    • Curly hair (4)
      • Hair Type:
      • Wavy hair (16), Straight hair (7)
      • Reviewer Profile:
      • Beauty conscious (16), Brand buyer (8), Product junkie (7), Budget shopper (4), Survivalist / minimalist (3)
      • My Beauty Routine Takes:
      • 1+ hour (5), 30 minutes (5)

    Reviewed by 74 customers

    Displaying reviews 1-10

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    5.0

    Love this product!

    By Jack

    from Wilmington, NC

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Great Smell
    • Improves Hair Health

    Cons

      Best Uses

      • Daily Use

      Comments about Pureology Perfect 4 Platinum Shampoo:

      I have treated hair so it maintains the blonde highlights like I just came from the salon!

      • Hair Type:
      • Wavy Hair
       
      5.0

      Worth the Xtra $$

      By Candleladymn

      from St. Paul, MN

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well
      • Light Weight

      Cons

        Best Uses

        • Daily Use
        • Thinner Hair

        Comments about Pureology Perfect 4 Platinum Shampoo:

        Love this product and we'll worth the extra expense. Lathers with just a drop,of shampoo; super concentrated. It's also lightweight for the finest of hair. Pureology Platinum provides that extra boost blondes need especially if you have hard water. All around excellent value, performance and results.

        • Hair Type:
        • Straight Hair
         
        5.0

        i would buy this product again

        By augie

        from oxnard, ca

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

            Comments about Pureology Perfect 4 Platinum Shampoo:

            i use it every 3 days or so and i definitely feel a difference in my hair

            • Hair Type:
            • Wavy Hair
             
            5.0

            Ill never go back

            By Crystal

            from Washington, DC

            About Me Minimalist

            Verified Buyer

            Pros

            • Adds Volume
            • Keeps blonde from getting brassy
            • Lathers Well

            Cons

              Best Uses

              • Daily Use

              Comments about Pureology Perfect 4 Platinum Shampoo:

              I will never use any other shampoo/conditioner. I love the way Purology products make my fine straight hair look and feel.

              • Hair Type:
              • Straight Hair
               
              4.0

              Great product

              By Dd

              from Sebring, Fl

              About Me Minimalist

              Verified Buyer

              Pros

              • Adds Shine
              • Adds Volume
              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                  Comments about Pureology Perfect 4 Platinum Shampoo:

                  Protecting my new blonde hair and Inbetween coloring I find this product to be one of the best. Not harsh and doesn't dry my hair out either. Keeps shine and actually seems to add volume. I have very thin oily hair and this product does wonders for it.

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Perfect platinum

                  By Goddess of Everything

                  from Chicago

                  Verified Buyer

                  Comments about Pureology Perfect 4 Platinum Shampoo:

                  Great product for colored or natural hair color...playinum, blonde, silver or white.

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Great for blondes

                  By Viv

                  from Miami,Flordia

                  Verified Buyer

                  Comments about Pureology Perfect 4 Platinum Shampoo:

                  It gives shine and takes away brassy colors.

                  • Was this a gift?:
                  • No
                   
                  5.0

                  Love it!

                  By Blonde Momma

                  from Billings, MT

                  Verified Buyer

                  Comments about Pureology Perfect 4 Platinum Shampoo:

                  Always repairs my hair. Love it!

                   
                  5.0

                  awesome

                  By a

                  from USA

                  Comments about Pureology Perfect 4 Platinum Shampoo:

                  I pretty much have naturally black hair, but have it lightened to a light blonde. This has been great! It does a great job and with the toner is great. I also use the conditioner and my hair is so soft and smooth.

                  (0 of 1 customers found this review helpful)

                   
                  1.0

                  Beware....

                  By Andrea

                  from Indiana

                  Verified Buyer

                  Comments about Pureology Perfect 4 Platinum Shampoo:

                  I purchased this because I was out and was already getting items at Ulta. When I used it, I noticed that the product was MUCH thinner than what I had been getting at the salon. I compared the two bottles by pouring the contents into my hand. The bottle from the salon very slowly poured out, while the one from Ulta ran out. This product was diluted and sold at full price.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  6 Questions | 6 Answers
                  Displaying questions 1-6
                  • Q:

                    Can I use this product for my purple hair ?
                    Asked on 6/5/2016 by Yummiexbeauty from pA

                    1 answer

                    • Brand Expert

                      A:

                      Yes, you can use this product on your purple hair. The beauty of Pureology Perfect 4 Platinum Shampoo is that is specially formulated for those who have significantly lightened and colored their hair. It provides extreme moisture, nourishment, brightening and color retention to hair that has been significantly lightened. Perfect 4 Platinum Shampoo will be especially healing if you pre-lightened/bleached your hair before dying it purple.

                      Answered on 6/6/2016 by Brand Expert from Pureology
                  • Q:

                    Is this a purple shampoo?
                    Asked on 4/19/2016 by kristen

                    1 answer

                    • Brand Expert

                      A:

                      Pureology Perfect 4 Platinum Shampoo has violet blue hue to help enhancebrightness, shine and colour retention on high-lift hair.

                      Answered on 4/20/2016 by Brand Expert from Pureology
                  • Q:

                    Is the Perfect 4 Platinum Shampoo recommended for DAILY use? Or just a couple times per week?

                    If used daily will it adversely affect my hair color?
                    Asked on 12/8/2015 by BlondeAmbition from Redmond, WA.

                    1 answer

                    • Staff Expert

                      A:

                      It is perfectly safe to use Perfect 4 Platinum Shampoo daily or as frequently as needed without adversely affecting your hair color.

                      Answered on 12/9/2015 by Staff Expert from Ulta Beauty
                  • Q:

                    Could I use this product for my silver dyed hair?
                    Asked on 6/28/2015 by Silverfox from Mebane, NC

                    1 answer

                  • Q:

                    im wanting to know is this sulfate, glucen free, salt free basicially natural shampoo & conditioner that is going to protect my hair? this product is very pricey so I wanna make sure it works... I know the color is the shampoo & conditioner is light blue that's okay with me bc I got purple shampoo at home if I need purple,also does it leave hair lookin healthy, thick, & moisture?
                    Asked on 6/22/2015 by QUEENI from south carolina

                    1 answer

                    • Staff Expert

                      A:

                      All Pureology shampoos are free of sulfates and harsh salts. Pureology takes color care seriously. Every product they develop is devoted to keeping color-treated hair healthy, shiny and colorful, while also caring for the environment.

                      • 100% vegan formulas contain sustainably-sourced, natural plant extracts and addictive aromatherapy fragrances
                      • ZeroSulfate® shampoos contain naturally-derived surfactants of corn, coconut and sugar to cleanse gently without stripping color
                      • Concentrated formulas deliver 70+ shampoos per bottle** - approximately two times more than any other professional shampoo
                      • Exclusive AntiFade Complex® with antioxidants and full spectrum UVA/UVB sunscreens helps color-treated hair retain that salon-fresh feeling
                      • Bottles contain up to 50% post-consumer recycled materials, are 100% recyclable, and use the latest FDA-approved plastics for unparalleled safety and environmental sustainability

                      Perfect 4 Platinum as a range features ultra-fortifying formulas that clarify and strengthen fragile hair while providing extraordinary color protection. The Perfect 4 Platinum Shampoo is designed to enhance brightness and shine.

                      Answered on 7/8/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Is this a purple shampoo tone down the brassiness in highlights?
                    Asked on 2/15/2015 by Amanda from oregon

                    1 answer

                    • Staff Expert

                      A:

                      Pureology Perfect 4 Platinum Shampoo has a zero sulfate strengthening formula to gently cleanse and soften, while enhancing brightness and shine. It is formulated for fragile, highlighted and highly lifted hair. The blue tone of Perfect 4 Platinum Shampoo has no toning ability and will not affect highlights. To tone down brassiness in highlights, we recommend the NEW Perfect 4 Platinum Cool Blonde Enhancing Treatment, which is coming soon to ULTA! Please stay tuned! :-)

                      Answered on 2/17/2015 by Staff Expert from ULTA.com
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