ULTA
  • Home
  • / Hair
  • / Salon Professional
  • / Shampoo
  • / Perfect 4 Platinum Shampoo
PureologyPerfect 4 Platinum Shampoo
Pureology

Perfect 4 Platinum Shampoo

33.8 oz

Item #: 2232479

Ask a Question
Options
Details+
How to Use+
Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PureologyPerfect 4 Platinum Shampoo
 
4.5

(based on 33 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Smells great (7)
  • Lightweight (4)
  • Effective (3)

Cons

    Best Uses

    • Daily use (3)
    • Women (3)
      • Reviewer Profile:
      • Brand buyer (5)
      • My Beauty Routine Takes:
      • 1+ hour (3)

    Reviewed by 33 customers

    Sort by

    Displaying reviews 1-10

    Back to top

    Previous | Next »

     
    1.0

    Turned extensions a different color

    By Linds

    from Las vegas

    About Me Brand Buyer

    Verified Buyer

    Pros

      Cons

        Best Uses

          Comments about Pureology Perfect 4 Platinum Shampoo:

          This Shampoo/conditioner turned my hair extensions from plantinum blonde to an ugly strawberrish/darker yellow blonde. It happened with 2 different brands of extensions. The first time I thought it was a coincidence but it happened again. Luckily my hair girl used a purple shampoo and it corrected the color. But it was frustrating. I will never use this product with extensions.

          • My Beauty Routine Takes:
          • 30 Minutes
           
          4.0

          Love this product but way to expensive

          By Audi

          from San Jose, ca

          About Me Brand Buyer

          Verified Buyer

          Pros

          • Easy To Use
          • Effective
          • Lightweight
          • Smells Great

          Cons

            Best Uses

            • Daily Use
            • On-the-go
            • Women

            Comments about Pureology Perfect 4 Platinum Shampoo:

            Smells great. Only have to use small amount. Little bottle doesn't last long. Way to expensive.

            • My Beauty Routine Takes:
            • 30 Minutes
             
            1.0

            Dissapointed

            By Shyna Girl

            from Sacramento, CA

            Verified Reviewer

            Pros

            • Smells Great

            Cons

            • Not Effective

            Best Uses

              Comments about Pureology Perfect 4 Platinum Shampoo:

              I was hoping i can use this as an everyday shampoo to keep up with the blonde in my hair. Sadly i felt like this product did the exact opposite of what it claims to do. I wash my hair every other day and alternate between this and my bed head dumb blonde shampoo and for some reason this makes my hair brassy! I decided to put it to the test. Two days before i decided to tone my hair to get it almost to a very light blonde with my bed head and then a few days later i washed my hair with this pureology shampoo and it definitely made my hair brassy. My light blonde parts turned a gold blonde. Sad because i really wanted to like this. Does smell amazing tho. Will not be repurchasing because this was not for me.

               
              5.0

              Would buy again.

              By Lisa

              from Brandon, SD

              About Me Brand Buyer

              Verified Buyer

              Pros

              • Easy To Use
              • Effective
              • Good Value
              • Lightweight
              • Smells Great

              Cons

                Best Uses

                • Daily Use
                • Weekly Use
                • Women

                Comments about Pureology Perfect 4 Platinum Shampoo:

                How you use the product, is easy and clear. Great smelling, makes hair soft and manageable. Wish it was a violet purple color, the purple pigment does help the blonde last longer.

                • My Beauty Routine Takes:
                • 1+ Hour
                 
                5.0

                So Touchable

                By Color Queen

                from Seattle

                About Me Brand Buyer

                Verified Reviewer

                Pros

                • Effective
                • Lightweight
                • Smells Great

                Cons

                • Pricey

                Best Uses

                • Highlighted Or Colored Ha

                Comments about Pureology Perfect 4 Platinum Shampoo:

                After my hairdresser OVER highlighted my hair, it was left feeling crispy and dry, even tangly after using pureology hydrate, volume, and curl complete. I finally tried this one and it worked instantly! My hair was smooth, soft, and touchable wet and dry. It was not heavy. I love it. Brown hair with blonde highlights.

                • My Beauty Routine Takes:
                • 1+ Hour
                 
                5.0

                Perfect 4 Platinum Shampoo

                By Mimi

                from League City, TX

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Love The Vegan Ingredient

                Cons

                • None

                Best Uses

                • Women

                Comments about Pureology Perfect 4 Platinum Shampoo:

                Love the vegan ingredients and how gentle on the hair.

                • My Beauty Routine Takes:
                • 1+ Hour

                (1 of 1 customers found this review helpful)

                 
                4.0

                good but not worth the hype or $

                By Hal

                from chicago

                Comments about Pureology Perfect 4 Platinum Shampoo:

                This is a decent shampoo but not worth the money at all. First off, I had really damaged bleached hair and this shampoo made it so tangly and I had to use so much conditioner to counteract this and this shampoo isn't even sulfate free! It also doesn't clean that well and is not strong or pigmented enough to tone. I'm a big hair junkie and I've tried drugstore shampoos that are better than this and way cheaper. I wasn't expecting a miracle but for the price, it really disappointed.

                (1 of 2 customers found this review helpful)

                 
                5.0

                wonderful

                By josie0687

                from Bakersfield, ca

                Pros

                  Cons

                    Best Uses

                      Comments about Pureology Perfect 4 Platinum Shampoo:

                      This shampoo was recommended by my hair dresser after bleaching it. I used it once and immediately felt a difference. Worth the price!

                      • Was this a gift?:
                      • No

                      (4 of 4 customers found this review helpful)

                       
                      5.0

                      Love!

                      By Kara

                      from Oak Harbor, WA

                      Comments about Pureology Perfect 4 Platinum Shampoo:

                      My hair is frizzy, thick, and has blonde highlights. This makes my hair feel so weightless and after being in the rain it didn't frizz up! Love it!

                      (2 of 3 customers found this review helpful)

                       
                      5.0

                      Great Product

                      By Kaeliz

                      from Chicago

                      Verified Buyer

                      Comments about Pureology Perfect 4 Platinum Shampoo:

                      This is a great shampoo/conditioner. My hair is soft and no split ends! It doesn't weigh my hair down either.

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »

                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      1 Question | 1 Answer
                      Displaying question 1
                      • Q:

                        Is this a purple shampoo tone down the brassiness in highlights?
                        Asked on 2/15/2015 by Amanda from oregon

                        1 answer

                        • Staff Reviewer

                          A:

                          Pureology Perfect 4 Platinum Shampoo has a zero sulfate strengthening formula to gently cleanse and soften, while enhancing brightness and shine. It is formulated for fragile, highlighted and highly lifted hair. The blue tone of Perfect 4 Platinum Shampoo has no toning ability and will not affect highlights. To tone down brassiness in highlights, we recommend the NEW Perfect 4 Platinum Cool Blonde Enhancing Treatment, which is coming soon to ULTA! Please stay tuned! :-)

                          Answered on 2/17/2015 by Staff Expert from ULTA.com
                      Displaying question 1

                      Do you have a question about this product?