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Pureology Perfect 4 Platinum Shampoo

Pureology

Perfect 4 Platinum Shampoo

33.8 oz

Item #: 2232479

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Pureology Perfect 4 Platinum Shampoo features a ZeroSulfate strengthening formula that cleanses and softens while enhancing brightness, shine and colour retention on high-lift hair.
  • Concentrated sulfate free and salt free formula gently cleanses hair without stripping colour or damaging the hair
  • Provides gentle detangling
  • Lightly moisturizes
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    ZeroSulfate

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyPerfect 4 Platinum Shampoo
     
    4.6

    (based on 65 reviews)

    93%

    of respondents would recommend this to a friend.

    Pros

    • Cleans thoroughly (18)
    • Great smell (18)
    • Lathers well (18)
    • Improves hair health (16)
    • Adds shine (15)

    Cons

    • Pricey (3)
    • Pricey / poor value (3)

    Best Uses

    • Daily use (15)
    • Fine hair (6)
    • Thick hair (5)
    • Women (5)
    • Curly hair (4)
      • Hair Type:
      • Wavy hair (14), Straight hair (4)
      • Reviewer Profile:
      • Beauty conscious (13), Brand buyer (8), Product junkie (7), Budget shopper (4)
      • My Beauty Routine Takes:
      • 1+ hour (5), 30 minutes (5)

    Reviewed by 65 customers

    Displaying reviews 1-10

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    1.0

    Beware....

    By Andrea

    from Indiana

    Verified Buyer

    Comments about Pureology Perfect 4 Platinum Shampoo:

    I purchased this because I was out and was already getting items at Ulta. When I used it, I noticed that the product was MUCH thinner than what I had been getting at the salon. I compared the two bottles by pouring the contents into my hand. The bottle from the salon very slowly poured out, while the one from Ulta ran out. This product was diluted and sold at full price.

     
    4.0

    Would buy again

    By Micbeth

    from North Carolina

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Adds Volume
    • Cleans Thoroughly
    • Great Smell
    • Improves Hair Health

    Cons

      Best Uses

      • Daily Use
      • Thicker Hair

      Comments about Pureology Perfect 4 Platinum Shampoo:

      Love this product

      • Hair Type:
      • Wavy Hair
       
      5.0

      Yes

      By Lyndsey

      from Fort Wayne Indiana

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Curly Hair
        • Daily Use
        • Oily Hair
        • Thicker Hair
        • Thinner Hair

        Comments about Pureology Perfect 4 Platinum Shampoo:

        Worth the money!

         
        5.0

        The best shampoo for blonde hair

        By Debbie

        from Tinton Falls NJ

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Adds Volume
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Daily Use

          Comments about Pureology Perfect 4 Platinum Shampoo:

          I love this shapoo it keeps my color looking great

          • Hair Type:
          • Wavy Hair
           
          5.0

          Pureology is #1

          By Lorena

          from Richmond, Va

          About Me Product Junkie

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Curly Hair
            • Thicker Hair
            • Thinner Hair

            Comments about Pureology Perfect 4 Platinum Shampoo:

            It doesn't matter what product it is, if it has the Pureology name on it, I'm sold. It's awesome for my thick, curly, wavy, and color treated hair. I've been using it for years now. It's well worth every penny.

             
            4.0

            Great product results, so-so smell

            By ATX Woman

            from Austin, Texas

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Lathers Well

            Cons

            • Expensive

            Best Uses

              Comments about Pureology Perfect 4 Platinum Shampoo:

              Love the Pureology brand and this product doesn't disappoint. I've used other hair products from this company and the smell is usually much better than this one. Others commented on the great smell, but I'm used to it being better from Pureology. Not a deal-killer, though. I had great results on my long, colored hair. Bought the conditioner as well and they work really well together.

              • Hair Type:
              • Wavy Hair
               
              4.0

              love the look

              By kay

              from lexington, ky

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Shine
              • Adds Volume
              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Thinner Hair

                Comments about Pureology Perfect 4 Platinum Shampoo:

                It brightens up my hair and keeps the blonde color.

                • Hair Type:
                • Straight Hair
                 
                3.0

                Too fragrant

                By Michelle

                from Seattle, WA

                Verified Buyer

                Comments about Pureology Perfect 4 Platinum Shampoo:

                Loved the result in combo with the conditioner, but it was just way too fragrant for me.

                 
                5.0

                I love this for naturally silver hair.

                By Momma T

                from Fayetteville, AR

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well
                • Prevents yellowing of silver hair

                Cons

                  Best Uses

                  • Curly Hair
                  • Daily Use
                  • Oily Hair
                  • Thicker Hair
                  • Thinner Hair

                  Comments about Pureology Perfect 4 Platinum Shampoo:

                  I use the conditioner too.

                  • Hair Type:
                  • Wavy Hair
                   
                  4.0

                  Great for platinum hair

                  By amuzzed

                  from Pacific Northwest

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Gentle
                  • Great Smell
                  • Improves Hair Health

                  Cons

                    Best Uses

                      Comments about Pureology Perfect 4 Platinum Shampoo:

                      I have platinum (bleach and tone) hair. Over time the process becomes very harsh for your hair and this product helps restore a healthy texture and helps prevent the brassy look that can appear.

                      • Hair Type:
                      • Wavy Hair

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      5 Questions | 5 Answers
                      Displaying questions 1-5
                      • Q:

                        Is this a purple shampoo?
                        Asked on 4/19/2016 by kristen

                        1 answer

                        • Brand Expert

                          A:

                          Pureology Perfect 4 Platinum Shampoo has violet blue hue to help enhancebrightness, shine and colour retention on high-lift hair.

                          Answered on 4/20/2016 by Brand Expert from Pureology
                      • Q:

                        Is the Perfect 4 Platinum Shampoo recommended for DAILY use? Or just a couple times per week?

                        If used daily will it adversely affect my hair color?
                        Asked on 12/8/2015 by BlondeAmbition from Redmond, WA.

                        1 answer

                        • Staff Expert

                          A:

                          It is perfectly safe to use Perfect 4 Platinum Shampoo daily or as frequently as needed without adversely affecting your hair color.

                          Answered on 12/9/2015 by Staff Expert from Ulta Beauty
                      • Q:

                        Could I use this product for my silver dyed hair?
                        Asked on 6/28/2015 by Silverfox from Mebane, NC

                        1 answer

                      • Q:

                        im wanting to know is this sulfate, glucen free, salt free basicially natural shampoo & conditioner that is going to protect my hair? this product is very pricey so I wanna make sure it works... I know the color is the shampoo & conditioner is light blue that's okay with me bc I got purple shampoo at home if I need purple,also does it leave hair lookin healthy, thick, & moisture?
                        Asked on 6/22/2015 by QUEENI from south carolina

                        1 answer

                        • Staff Expert

                          A:

                          All Pureology shampoos are free of sulfates and harsh salts. Pureology takes color care seriously. Every product they develop is devoted to keeping color-treated hair healthy, shiny and colorful, while also caring for the environment.

                          • 100% vegan formulas contain sustainably-sourced, natural plant extracts and addictive aromatherapy fragrances
                          • ZeroSulfate® shampoos contain naturally-derived surfactants of corn, coconut and sugar to cleanse gently without stripping color
                          • Concentrated formulas deliver 70+ shampoos per bottle** - approximately two times more than any other professional shampoo
                          • Exclusive AntiFade Complex® with antioxidants and full spectrum UVA/UVB sunscreens helps color-treated hair retain that salon-fresh feeling
                          • Bottles contain up to 50% post-consumer recycled materials, are 100% recyclable, and use the latest FDA-approved plastics for unparalleled safety and environmental sustainability

                          Perfect 4 Platinum as a range features ultra-fortifying formulas that clarify and strengthen fragile hair while providing extraordinary color protection. The Perfect 4 Platinum Shampoo is designed to enhance brightness and shine.

                          Answered on 7/8/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Is this a purple shampoo tone down the brassiness in highlights?
                        Asked on 2/15/2015 by Amanda from oregon

                        1 answer

                        • Staff Expert

                          A:

                          Pureology Perfect 4 Platinum Shampoo has a zero sulfate strengthening formula to gently cleanse and soften, while enhancing brightness and shine. It is formulated for fragile, highlighted and highly lifted hair. The blue tone of Perfect 4 Platinum Shampoo has no toning ability and will not affect highlights. To tone down brassiness in highlights, we recommend the NEW Perfect 4 Platinum Cool Blonde Enhancing Treatment, which is coming soon to ULTA! Please stay tuned! :-)

                          Answered on 2/17/2015 by Staff Expert from ULTA.com
                      Displaying questions 1-5

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