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Pureology Perfect 4 Platinum Shampoo

Pureology

Perfect 4 Platinum Shampoo

33.8 oz

Item #: 2232479

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Pureology Perfect 4 Platinum Shampoo features a ZeroSulfate strengthening formula that cleanses and softens while enhancing brightness, shine and colour retention on high-lift hair.
  • Concentrated sulfate free and salt free formula gently cleanses hair without stripping colour or damaging the hair
  • Provides gentle detangling
  • Lightly moisturizes
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    ZeroSulfate

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyPerfect 4 Platinum Shampoo
     
    4.6

    (based on 62 reviews)

    95%

    of respondents would recommend this to a friend.

    Pros

    • Lathers well (17)
    • Cleans thoroughly (16)
    • Great smell (16)
    • Improves hair health (14)
    • Adds shine (13)

    Cons

    • Pricey (3)
    • Pricey / poor value (3)

    Best Uses

    • Daily use (13)
    • Fine hair (5)
    • Women (5)
    • Curly hair (3)
    • Thick hair (3)
      • Hair Type:
      • Wavy hair (13), Straight hair (4)
      • Reviewer Profile:
      • Beauty conscious (11), Brand buyer (8), Product junkie (7), Budget shopper (4)
      • My Beauty Routine Takes:
      • 1+ hour (5), 30 minutes (5)

    Reviewed by 62 customers

    Displaying reviews 1-10

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    5.0

    The best shampoo for blonde hair

    By Debbie

    from Tinton Falls NJ

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Daily Use

      Comments about Pureology Perfect 4 Platinum Shampoo:

      I love this shapoo it keeps my color looking great

      • Hair Type:
      • Wavy Hair
       
      5.0

      Pureology is #1

      By Lorena

      from Richmond, Va

      About Me Product Junkie

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Curly Hair
        • Thicker Hair
        • Thinner Hair

        Comments about Pureology Perfect 4 Platinum Shampoo:

        It doesn't matter what product it is, if it has the Pureology name on it, I'm sold. It's awesome for my thick, curly, wavy, and color treated hair. I've been using it for years now. It's well worth every penny.

         
        4.0

        Great product results, so-so smell

        By ATX Woman

        from Austin, Texas

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Lathers Well

        Cons

        • Expensive

        Best Uses

          Comments about Pureology Perfect 4 Platinum Shampoo:

          Love the Pureology brand and this product doesn't disappoint. I've used other hair products from this company and the smell is usually much better than this one. Others commented on the great smell, but I'm used to it being better from Pureology. Not a deal-killer, though. I had great results on my long, colored hair. Bought the conditioner as well and they work really well together.

          • Hair Type:
          • Wavy Hair
           
          4.0

          love the look

          By kay

          from lexington, ky

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Adds Volume
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Thinner Hair

            Comments about Pureology Perfect 4 Platinum Shampoo:

            It brightens up my hair and keeps the blonde color.

            • Hair Type:
            • Straight Hair
             
            3.0

            Too fragrant

            By Michelle

            from Seattle, WA

            Verified Buyer

            Comments about Pureology Perfect 4 Platinum Shampoo:

            Loved the result in combo with the conditioner, but it was just way too fragrant for me.

             
            5.0

            I love this for naturally silver hair.

            By Momma T

            from Fayetteville, AR

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Adds Volume
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well
            • Prevents yellowing of silver hair

            Cons

              Best Uses

              • Curly Hair
              • Daily Use
              • Oily Hair
              • Thicker Hair
              • Thinner Hair

              Comments about Pureology Perfect 4 Platinum Shampoo:

              I use the conditioner too.

              • Hair Type:
              • Wavy Hair
               
              4.0

              Great for platinum hair

              By amuzzed

              from Pacific Northwest

              About Me Minimalist

              Verified Buyer

              Pros

              • Gentle
              • Great Smell
              • Improves Hair Health

              Cons

                Best Uses

                  Comments about Pureology Perfect 4 Platinum Shampoo:

                  I have platinum (bleach and tone) hair. Over time the process becomes very harsh for your hair and this product helps restore a healthy texture and helps prevent the brassy look that can appear.

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  Pureology Products are Great

                  By Jules

                  from Irvine, CA

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Adds Volume
                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about Pureology Perfect 4 Platinum Shampoo:

                    Pureology products are the best and can be trusted not to be harsh on treated hair.

                    • Hair Type:
                    • Wavy Hair

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    excellent

                    By Ellen

                    from NYC

                    About Me Product Junkie

                    Verified Reviewer

                    Pros

                    • Adds Shine
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                        Comments about Pureology Perfect 4 Platinum Shampoo:

                        This formula is perfect for my bleached hair. It keeps it strong and looking and feeling healthy. This formula is specifically for hair that has been lightened four or more levels because it needs special care. My hair is in much better condition since I started using P4P shampoo and conditioner. The high protein content has made it much stronger and has stopped the breakage cold and my hair is no longer dry. P4P also smells amazing. My colorist has noticed the difference since I started using these products. My hair is shiny, soft and supple and it responds well to styling. I definitely recommend Perfect 4 Platinum for anyone with bleached or highlighted hair. It makes a huge difference.

                        • Hair Type:
                        • Wavy Hair
                         
                        4.0

                        Love it

                        By JJ Runner

                        from Greensboro, NC

                        About Me Beauty Conscious

                        Verified Buyer

                        Pros

                        • Cleans Thoroughly
                        • Gentle
                        • Great Smell
                        • Improves Hair Health
                        • Lathers Well

                        Cons

                          Best Uses

                          • Daily Use

                          Comments about Pureology Perfect 4 Platinum Shampoo:

                          I have used this shampoo off and on. I love the product - but I don't love the price. Otherwise, I would use it consistently.

                          • Hair Type:
                          • Straight Hair

                          Displaying reviews 1-10

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          5 Questions | 5 Answers
                          Displaying questions 1-5
                          • Q:

                            Is this a purple shampoo?
                            Asked on 4/19/2016 by kristen

                            1 answer

                            • Brand Expert

                              A:

                              Pureology Perfect 4 Platinum Shampoo has violet blue hue to help enhancebrightness, shine and colour retention on high-lift hair.

                              Answered on 4/20/2016 by Brand Expert from Pureology
                          • Q:

                            Is the Perfect 4 Platinum Shampoo recommended for DAILY use? Or just a couple times per week?

                            If used daily will it adversely affect my hair color?
                            Asked on 12/8/2015 by BlondeAmbition from Redmond, WA.

                            1 answer

                            • Staff Expert

                              A:

                              It is perfectly safe to use Perfect 4 Platinum Shampoo daily or as frequently as needed without adversely affecting your hair color.

                              Answered on 12/9/2015 by Staff Expert from Ulta Beauty
                          • Q:

                            Could I use this product for my silver dyed hair?
                            Asked on 6/28/2015 by Silverfox from Mebane, NC

                            1 answer

                          • Q:

                            im wanting to know is this sulfate, glucen free, salt free basicially natural shampoo & conditioner that is going to protect my hair? this product is very pricey so I wanna make sure it works... I know the color is the shampoo & conditioner is light blue that's okay with me bc I got purple shampoo at home if I need purple,also does it leave hair lookin healthy, thick, & moisture?
                            Asked on 6/22/2015 by QUEENI from south carolina

                            1 answer

                            • Staff Expert

                              A:

                              All Pureology shampoos are free of sulfates and harsh salts. Pureology takes color care seriously. Every product they develop is devoted to keeping color-treated hair healthy, shiny and colorful, while also caring for the environment.

                              • 100% vegan formulas contain sustainably-sourced, natural plant extracts and addictive aromatherapy fragrances
                              • ZeroSulfate® shampoos contain naturally-derived surfactants of corn, coconut and sugar to cleanse gently without stripping color
                              • Concentrated formulas deliver 70+ shampoos per bottle** - approximately two times more than any other professional shampoo
                              • Exclusive AntiFade Complex® with antioxidants and full spectrum UVA/UVB sunscreens helps color-treated hair retain that salon-fresh feeling
                              • Bottles contain up to 50% post-consumer recycled materials, are 100% recyclable, and use the latest FDA-approved plastics for unparalleled safety and environmental sustainability

                              Perfect 4 Platinum as a range features ultra-fortifying formulas that clarify and strengthen fragile hair while providing extraordinary color protection. The Perfect 4 Platinum Shampoo is designed to enhance brightness and shine.

                              Answered on 7/8/2015 by Staff Expert from ULTA Beauty
                          • Q:

                            Is this a purple shampoo tone down the brassiness in highlights?
                            Asked on 2/15/2015 by Amanda from oregon

                            1 answer

                            • Staff Expert

                              A:

                              Pureology Perfect 4 Platinum Shampoo has a zero sulfate strengthening formula to gently cleanse and soften, while enhancing brightness and shine. It is formulated for fragile, highlighted and highly lifted hair. The blue tone of Perfect 4 Platinum Shampoo has no toning ability and will not affect highlights. To tone down brassiness in highlights, we recommend the NEW Perfect 4 Platinum Cool Blonde Enhancing Treatment, which is coming soon to ULTA! Please stay tuned! :-)

                              Answered on 2/17/2015 by Staff Expert from ULTA.com
                          Displaying questions 1-5

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