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Living ProofFull Shampoo
Living Proof

Full Shampoo

24 oz

Item #: 2282199

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GIFT WITH PURCHASE

FREE trial size Perfect Hair Day Shampoo 1 oz. with any $24 Living Proof purchase (offer valid 5/10/15-5/30/15 or while supplies last)

FREE trial size Perfect Hair Day Shampoo 1.0 oz. w/any $24 Living Proof purchase

FREE trial size Perfect Hair Day Conditioner 1 oz. with any $24 Living Proof purchase (offer valid 5/10/15-5/30/15 or while supplies last)

FREE trial size Perfect Hair Day Conditioner 1.0 oz. w/any $24 Living Proof purchase
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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Living ProofFull Shampoo
 
4.4

(based on 199 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Adds volume (154)
  • Cleans thoroughly (146)
  • Lathers well (124)
  • Gentle (114)
  • Great smell (108)

Cons

  • Doesn't work (16)
  • Dries hair out (13)
  • Doesn't lather well (8)
  • Smells bad (7)
  • Pricey / poor value (6)

Best Uses

  • Fine hair (121)
  • Daily use (82)
  • Oily hair (28)
  • Thick hair (18)
  • Curly hair (10)
    • Hair Type:
    • Straight hair (127), Wavy hair (62), Very curly hair (4)
    • Reviewer Profile:
    • Beauty conscious (100), Survivalist / minimalist (54), Product junkie (31)

Reviewed by 199 customers

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(1 of 1 customers found this review helpful)

 
5.0

Great purchase

By love to shop

from Beech Creek, PA

About Me Minimalist

Verified Buyer

Pros

  • Adds Volume
  • Cleans Thoroughly
  • Great Smell

Cons

    Best Uses

      Comments about Living Proof Full Shampoo:

      Since Ulta gave me a free sample and I tried it, and I liked it, I bought a full size bottle. Ulta should stop being so stingy with samples, many people like me want to try before spending that much money and possibly not liking the product or perfume. I buy many of the products that I try.

      • Hair Type:
      • Straight Hair
       
      4.0

      good stuff

      By bev

      from springfield mo

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Volume
      • Great Smell

      Cons

        Best Uses

          Comments about Living Proof Full Shampoo:

          wish for traveling sizes

          • Hair Type:
          • Wavy Hair
           
          5.0

          Great product

          By Grammie5

          from NY

          About Me Minimalist

          Verified Buyer

          Pros

          • Adds Volume
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Thinner Hair

            Comments about Living Proof Full Shampoo:

            Have been using this product consistently for 2-3 years with great results!

            • Hair Type:
            • Straight Hair

            (1 of 1 customers found this review helpful)

             
            5.0

            Works!

            By Karencat

            from Johns Island

            About Me Product Junkie

            Verified Buyer

            Pros

            • Adds Volume
            • Cleans Thoroughly
            • Not Greasy For Oily Hair
            • Only Need A Little

            Cons

            • Pricey

            Best Uses

            • Daily Use
            • Oily Hair
            • Thinner Hair

            Comments about Living Proof Full Shampoo:

            Has made a difference in my thin, oily, flat, straight hair. Does not flatten hair out like all the other volumizers I have tried.

            • Hair Type:
            • Straight Hair

            (1 of 1 customers found this review helpful)

             
            5.0

            Love, love, love!

            By Big Kitty

            from Chicago, IL

            About Me Beauty Conscious

            Verified Reviewer

            Pros

            • Adds Manageability
            • Adds Shine
            • Adds softness
            • Adds Volume
            • Cleans Thoroughly
            • Lathers Well

            Cons

              Best Uses

              • Oily Hair
              • Thinner Hair

              Comments about Living Proof Full Shampoo:

              I really love this shampoo and that is coming from someone who has always used salon shampoos, but yet was never impressed with any of them. After shampooing, my hair is soft but not that annoying type of softness that leaves your hair unmanageable. My hair is much more manageable and has a reasonable amount of fullness for my hair type (longish, straight and fine but with a decent amount of hair).

              Another bonus is that I can go two days between shampooing. This is something I have NEVER been able to do without my hair becoming very greasy.

              • Hair Type:
              • Straight Hair

              (1 of 1 customers found this review helpful)

               
              5.0

              Great for fine hair

              By zinzeyray

              from Rapid City, SD

              About Me Minimalist

              Pros

              • Adds Volume
              • Great Smell
              • Light weight

              Cons

                Best Uses

                • Thinner Hair

                Comments about Living Proof Full Shampoo:

                I have very fine, colored hair, and this left my hair feeling weightless, clean, but not stripped. With cold water I have not noticed any major fading with this shampoo. I prefer this 100% to the pureology volume shampoo.

                • Hair Type:
                • Straight Hair
                 
                5.0

                Buy this stuff!

                By quirkyblogger

                from Chillicothe, MO

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Volume
                • Cleans Thoroughly
                • Improves Hair Health

                Cons

                  Best Uses

                  • Daily Use
                  • Thinner Hair

                  Comments about Living Proof Full Shampoo:

                  LOVE this stuff. It works exactly as advertised. My hair is full and bouncy and awesome.

                  • Hair Type:
                  • Wavy Hair
                   
                  1.0

                  Big let down

                  By Kitty

                  from AZ

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • NOne

                  Cons

                  • Ineffective

                  Best Uses

                  • None

                  Comments about Living Proof Full Shampoo:

                  After reading others reviews I was excited to discover full sexy thick bouncy hair. Sorry to say I had deflated flat hair. For the price I expected more and got less.

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Awesome keeps hair cleaner longer

                  By denver mom

                  from denver, co

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Keeps Hair Cleaner

                  Cons

                    Best Uses

                    • Curly Hair
                    • Daily Use
                    • Thicker Hair

                    Comments about Living Proof Full Shampoo:

                    This is the only Shampoo I have ever used it actually kept my hair clean for more than two days
                    This is an awesome product

                    • Hair Type:
                    • Wavy Hair

                    (1 of 1 customers found this review helpful)

                     
                    4.0

                    I was a skeptic...

                    By Ali

                    from CT

                    About Me Minimalist

                    Verified Reviewer

                    Pros

                    • Adds Volume
                    • Gentle

                    Cons

                    • Blocks Color
                    • Expensive

                    Best Uses

                    • Oily Hair

                    Comments about Living Proof Full Shampoo:

                    I usually avoid anything associated with any celebrity. I'm also very frugal so the idea of spending a lot on a bottle of shampoo was beyond me. I let go of my inner skeptic one day and bought a few of the trial sizes. What could be the harm, I thought. I'm sure it will be no different than any other shampoo I've ever tried. Well, I was wrong. I love this stuff! I've never been able to get away with not washing my hair every day but with this shampoo, I could likely go three. And it looks good!! I needed the volume of the full shampoo and conditioner, the other "restore" shampoo and conditioner left my hair too flat for my style (but it was still very clean). I tried two of the styling products PHD and no-frizz but neither were special nor did they tame my frizz halo without repeated applications. Even with a few coats of the style treatment my hair still felt clean the next day. My only complaint besides the price is the fact that hair color doesn't seem to absorb well (likely because of whatever keeps the dirt and oil off) so I need to figure out how to get around that. It took two separate coloring sessions to realize that it just wasn't being absorbed. I haven't seen any other complaints about that so maybe there is a solution. I'm still embarrassed that I'm buying a high priced celebrity endorsed product, but I have placed an order for more.

                    • Hair Type:
                    • Wavy Hair

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    12 Questions | 12 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      I have colored treated hair which is thin and naturally curly. When I let my hair dry naturally it is so frizzy.
                      I try not to flat iron it because it dries it out more.
                      Help! Which products should I be using?
                      Asked on 5/18/2015 by MARY

                      1 answer

                    • Q:

                      I'm looking for a good clarifying shampoo, but would like it to be sulfate free, if that's even possible. Would this be a good clarifying shampoo for me?
                      Asked on 5/17/2015 by Little Red from WA

                      1 answer

                      • Staff Reviewer

                        A:

                        Full Shampoo is powered by Living Proof's sulfate-free surfactant system and patented Healthy Hair Molecule (OFPMA), which removes residue and repels dirt and oil.

                        Answered on 5/19/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      Is this product safe for keratin treated hair?
                      Asked on 4/12/2015 by Kim from San Francsico, CA

                      1 answer

                      • Staff Reviewer

                        A:

                        Yes, this shampoo is sulfate- and sodium chloride-free and safe to use on chemically- and keratin-treated hair.

                        Answered on 4/14/2015 by Staff Expert from ULTA.com
                    • Q:

                      Does this product help in falling hair alot?
                      Asked on 1/7/2015 by Nicki

                      1 answer

                    • Q:

                      IS this product safe to use on hair that has been been treated with KeraStraight Smoothing System at The Salon at Ulta?
                      Asked on 11/17/2014 by dsafd

                      1 answer

                      • Staff Reviewer

                        A:

                        Yes, this shampoo is sulfate- and sodium chloride-free and safe to use on chemically-treated hair.

                        Answered on 11/18/2014 by Staff Expert from ULTA.com
                    • Q:

                      Is this product good for full thick hair?
                      Asked on 10/12/2014 by Jc

                      1 answer

                    • Q:

                      Hi, just was wondering if this product or the no frizzy would work for me, I have thin limp hair but can be frizzy too, especially when I blow dry my hair...any sugestions?
                      Thanks
                      Sharon Hayes
                      Asked on 10/9/2014 by sweety

                      1 answer

                      • Staff Reviewer

                        A:

                        Living Proof products are designed to be mixed and matched, so you can use both Full and No Frizz products together in your regimen to target all of your concerns. We suggest using Full Shampoo & Conditioner plus a No Frizz styling product such as No Frizz Weightless Styling Spray.

                        Answered on 10/10/2014 by Staff Expert from ULTA.com
                    • Q:

                      Is this safe for colour treated hair?
                      Asked on 9/30/2014 by Aneet

                      1 answer

                      • Staff Reviewer

                        A:

                        Yes, this and all Living Proof products are formulated to be safe to use on color-treated hair. Full Shampoo is free of sulfates, oil, and silicones for vibrant, healthy hair.

                        Answered on 10/1/2014 by Staff Expert from ULTA.com
                    • Q:

                      Does this company test on animals?
                      Asked on 7/31/2014 by Beauty guru from Valencia , ca

                      1 answer

                      • Staff Reviewer

                        A:

                        From Living Proof:

                        "Safety is our top priority, and we used the best and most advanced tools to achieve that. We do not test our finished products on animals, nor do we ask our suppliers to test them on our behalf."

                        Answered on 8/5/2014 by Staff Expert from ULTA.com
                    • Q:

                      Does this shampoo contain wheat/gluten or formaldehyde? Formaldehyde releasing agents?
                      Asked on 7/14/2014 by tracy

                      1 answer

                      • Staff Reviewer

                        A:

                        This product contains gluten, but it is formaldehyde-free.

                        Answered on 7/15/2014 by Staff Expert from ULTA.com
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