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PureologyPurify Shampoo
Pureology

Purify Shampoo

8.5 oz

Item #: 2241025

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PureologyPurify Shampoo
 
4.0

(based on 27 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Effective (5)
  • Lightweight (4)
  • Smells great (4)

Cons

No Cons

Best Uses

  • Weekly use (5)
    • Reviewer Profile:
    • Brand buyer (6)
    • My Beauty Routine Takes:
    • 10 minutes (3), 30 minutes (3)

Reviewed by 27 customers

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Displaying reviews 1-10

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2.0

Hopeful but Disappointed :(

By BeautyBug

from Washington, DC

About Me Brand Buyer

Verified Reviewer

Pros

  • Smells Great

Cons

  • Drying
  • Pricey

Best Uses

  • Weekly Use

Comments about Pureology Purify Shampoo:

I'm a big fan of Pureology but this was a disappointment for me. I wanted to find a clarifying shampoo to use every so often because I'm transitioning from relaxed hair to natural and concerned about product build up.

The shampoo is nice and light. However, I found it to be a bit drying and stripped a little too much moisture from my hair. I followed up with a deep conditioner but still felt that the shampoo had an effect on the moisture level of my hair.

I ended up exchanging this for another clarifying shampoo. I don't think I would go back to Pureology for my clarifying needs.

  • My Beauty Routine Takes:
  • 30 Minutes
 
5.0

Great purifyer for colored hair

By LeeAnne

from Memphis, TN

About Me Brand Buyer

Verified Buyer

Pros

  • Effective
  • Good Value
  • Lightweight
  • Smells Great

Cons

    Best Uses

    • Weekly Use

    Comments about Pureology Purify Shampoo:

    I was starting to have trouble with my color fading too fast so I decided to give this shampoo a try. Used it for the entire week leading up to my color day at the salon to rid my hair of impuriies. Followed with a deep conditioner two days prior to the trip to the salon. So far my color has stayed much better than ever!

    • My Beauty Routine Takes:
    • 30 Minutes
     
    2.0

    Ok

    By Dh1

    from Santa Cruz , ca

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Effective

    Cons

    • Leaves Hair Really Hard

    Best Uses

      Comments about Pureology Purify Shampoo:

      Leaves my hair really hard and unmanageable while shampooing and after rinsing, conditioner is a must!

      • My Beauty Routine Takes:
      • 30 Minutes
       
      4.0

      Great product!

      By Brigitte471

      from Olathe, KS

      About Me Brand Buyer

      Pros

      • Effective
      • Lightweight
      • Smells Great

      Cons

        Best Uses

        • Weekly Use

        Comments about Pureology Purify Shampoo:

        Best clarifying shampoo I've tried yet. Others always left my hair feeling stripped and dry. This one doesn't at all. I use weekly to clean my hair of all the build up of hair products. Really does a great job.

        • My Beauty Routine Takes:
        • 1+ Hour
         
        5.0

        Great Clarifying Shampoo!

        By Hair Obsessed

        from Portland, ME

        About Me Brand Buyer

        Verified Reviewer

        Pros

        • Color-safe
        • Easy To Use
        • Effective
        • Good Value
        • Lightweight
        • Smells Great

        Cons

          Best Uses

          • Weekly Use
          • Women

          Comments about Pureology Purify Shampoo:

          This shampoo works great! I was looking for a color-safe clarifying shampoo and came across this. I use this on the weekend and follow it with It's a 10 miracle deep conditioner. My hair has never felt better! I've put my hair through the ringer over the years, going from dark to light to red to dark to light etc. this shampoo works. My hair hasn't felt this soft since I was a little girl!

          • My Beauty Routine Takes:
          • 10 Minutes
           
          3.0

          Pureology Purify

          By Shelby

          from Central Florida

          About Me Brand Buyer

          Verified Buyer

          Pros

          • Easy To Use
          • Lightweight

          Cons

            Best Uses

              Comments about Pureology Purify Shampoo:

              I bought this for my hair since we have really hard water down here in Florida. My hair was getting frizzy and unruly and didn't want to behave in general. I've used this twice and honestly, it's hard to tell if it worked. My hair seems to behave a little better. I don't know if that's from the shampoo or the hair mask I used after it.

              • My Beauty Routine Takes:
              • 10 Minutes
               
              4.0

              Great shampoo for hard water!

              By savy shopper

              from washington, dc

              About Me Brand Buyer

              Pros

              • Chelating
              • Clarifying
              • Effective

              Cons

              • Smell

              Best Uses

              • Hard Water Build Up
              • Weekly Use

              Comments about Pureology Purify Shampoo:

              We moved to a new place which has mildly hard water and I noticed some build up in my hair. I asked my hair dresser what she recommended and she suggested this shampoo. It is color safe and removed all the build up in one shampoo. I left it on for 2 minutes and shampooed all of my hair instead of just the roots like I normally would. I used a conditioning mask (wella brand) afterwards to make up for any dryness caused and my hair is baby soft and completely free of build up! It smells sort of minty and I prefer floral smells, so it is not my favorite smell wise, but it is a great, color safe product.

              • My Beauty Routine Takes:
              • 10 Minutes

              (2 of 6 customers found this review helpful)

               
              3.0

              Why No More Big Bottles???

              By Kristen

              from San Diego

              Pros

                Cons

                  Best Uses

                    Comments about Pureology Purify Shampoo:

                    I LOVE this shampoo but give a 3 star because Ulta is no longer selling the large bottles!!!

                    • Was this a gift?:
                    • No

                    (1 of 1 customers found this review helpful)

                     
                    4.0

                    Excellent Product

                    By Zash88

                    from Rhode Island

                    Comments about Pureology Purify Shampoo:

                    Any clarifying shampoo will leave you hair dry and coarse feeling if you use too much, therefore, you should use these products sparingly, maybe a dime to penny-sized amount depending on how fine/thick & short/long you hair is. It is something I would suggest using once per week MAX, for the average person.

                    Pureology's formula is very gentle, making it as color safe as possible for this type of product, while being very effective at removing built up product/chemicals.

                    (3 of 4 customers found this review helpful)

                     
                    5.0

                    simply amazing!

                    By envirolawgal

                    from easy bay - San Ramon

                    Comments about Pureology Purify Shampoo:

                    I don't usually leave reviews but this one I had to. This shampoo is amazing. I live in the east bay and we have very hard water. Over time it makes my hair look and feel like straw. Plus I color it (blonde) I bought this based on some online research that it is good if you have hard water. I tried it and not only did it remove all the hard water buildup but it removed the brassiness from my hair. I used the Fekkai color mask after and my hair hasn't been this soft and flowy in years!

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                    Q&A

                    Product Q&A

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                    Get answers from in-house experts.

                    1 Question | 1 Answer
                    Displaying question 1
                    • Q:

                      How many times a week can I use this shampoo? My red colored hair is very oily and I usually wash it every other day. Please advise. Thank you!!
                      Asked on 5/5/2015 by Michellina from Queens,NY

                      1 answer

                      • Staff Reviewer

                        A:

                        Pureology Purify Shampoo features a zero-sulfate formula that is gentle enough for daily use or as frequently as needed/desired.

                        Answered on 5/6/2015 by Staff Expert from ULTA Beauty
                    Displaying question 1

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