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Pureology Pure Volume Shampoo

Pureology

Pure Volume Shampoo

33.8 oz

Item #: 2161867

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Pureology Pure Volume Shampoo reveals natural fullness and gently cleanses. ZeroSulfate formula with the exclusive AntiFadeComplex delivers a rich lather while offering extraordinary colour protection. Leaves hair bouncy, full-bodied and radiant.
  • Rich lather, easy rinsing
  • Extra gentle cleansers
  • Does not strip colour
  • Concentrated, luxurious formula
  • For concentrated natural conditioning
  • Decadent fragrance for a multi-sensorial, spa-like experience
  • Calms and soothes
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    AntiFadeComplex
    ZeroSulfate
    Natural Plant Extracts: Lavendar, Ylang Ylang and Sandalwood
    Signature Aromatherapy Blend: Amber, Mandarin and Ylang Ylang

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyPure Volume Shampoo
     
    4.0

    (based on 266 reviews)

    78%

    of respondents would recommend this to a friend.

    Pros

    • Adds volume (55)
    • Cleans thoroughly (47)
    • Gentle (33)
    • Great smell (33)
    • Improves hair health (33)

    Cons

    • Pricey / poor value (14)
    • Not effective (10)
    • Poor texture (10)
    • Price (10)
    • Pricey (9)

    Best Uses

    • Daily use (39)
    • Fine hair (38)
    • Women (15)
    • Oily hair (6)
    • Thick hair (5)
      • Was this a gift?:
      • No (27)
      • Hair Type:
      • Straight hair (50), Wavy hair (21)
      • Reviewer Profile:
      • Beauty conscious (32), Brand buyer (31), Survivalist / minimalist (27), Budget shopper (9), Product junkie (6)
      • My Beauty Routine Takes:
      • 30 minutes (23), 10 minutes (8), 1+ hour (6)

    Reviewed by 266 customers

    Displaying reviews 1-10

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    5.0

    I do buy this product always

    By Bingo queen

    from Fresno Ca.

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Volume
    • Cleans Thoroughly
    • Improves Hair Health
    • Lathers Well

    Cons

    • No complaints

    Best Uses

    • Daily Use
    • Thicker Hair

    Comments about Pureology Pure Volume Shampoo:

    Just love the way my hair looks styles!

    • Hair Type:
    • Wavy Hair
     
    4.0

    I love the way it gives volume without leaving a residue.

    By beadbabe

    from Montgomeryville

    About Me Minimalist

    Verified Buyer

    Pros

    • Adds Volume
    • Lathers Well

    Cons

      Best Uses

      • Thinner Hair

      Comments about Pureology Pure Volume Shampoo:

      It leaves your hair very managable

      • Hair Type:
      • Straight Hair
       
      3.0

      I might buy this again

      By Lisa

      from Elk Grove

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Volume
      • Cleans Thoroughly

      Cons

      • Dries Hair Out
      • Harsh

      Best Uses

      • Oily Hair
      • Thinner Hair

      Comments about Pureology Pure Volume Shampoo:

      Very expensive and very drying to my hair

      • Hair Type:
      • Straight Hair
       
      5.0

      I love this shampoo.

      By Kathy

      from Lansdale PA

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Volume
      • Cleans Thoroughly
      • Great Smell
      • Improves Hair Health

      Cons

        Best Uses

        • Daily Use

        Comments about Pureology Pure Volume Shampoo:

        I've been using this procuct for 3 years and love both the shampoo and conditioner

        • Hair Type:
        • Wavy Hair
         
        5.0

        I lovre using Pureology product, it works well with my color

        By Alice

        from Annapolis, MD

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Dry hair

          Comments about Pureology Pure Volume Shampoo:

          My hair consultant recommended this product years ago and I still like the smell, texture and results

          • Hair Type:
          • Wavy Hair
           
          1.0

          I would no buy this product again

          By Dee

          from Terre haute

          About Me Beauty Conscious

          Verified Buyer

          Pros

            Cons

            • Dries Hair Out
            • Harsh
            • Smells Bad

            Best Uses

            • Thinner Hair

            Comments about Pureology Pure Volume Shampoo:

            Left my hair full of knotts

            • Hair Type:
            • Straight Hair
             
            5.0

            Love this shampoo!!

            By Baseball mom

            from Marlton, NJ

            About Me Minimalist

            Verified Buyer

            Pros

            • Adds Shine
            • Adds Volume
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

            • Expensive

            Best Uses

            • Daily Use

            Comments about Pureology Pure Volume Shampoo:

            My colorist has been telling me to use this shampoo for years but I was put off by the price. Finally got sick of my color looking dull and bought a small bottle. What a difference! My hair looks healthy and my color is gorgeous. Still think it's ridiculous expensive, but it totally lives up to the hype.

            • Hair Type:
            • Straight Hair
             
            5.0

            Don't know why I try any thing else.

            By Sandi

            from Scottsdale

            About Me Minimalist

            Verified Buyer

            Pros

            • Adds Volume
            • Cleans Thoroughly
            • Gentle
            • Lathers Well

            Cons

              Best Uses

              • Daily Use
              • Thicker Hair

              Comments about Pureology Pure Volume Shampoo:

              My stylist has had me try another product but there were always clumps of hair on the shower floor. Once I went back to purology no hair lost.

              • Hair Type:
              • Straight Hair
               
              2.0

              Picky

              By Picky on products

              from Mission Viejo

              Verified Buyer

              Pros

                Cons

                • Doesn't Lather Well
                • Harsh
                • Ineffective
                • Smells Bad

                Best Uses

                  Comments about Pureology Pure Volume Shampoo:

                  This shampoo was horrible. I couldn't even get it to spread through my hair. It smelt awful as well.
                  I have fine hair but a lot of it.

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Great product!

                  By Deb

                  from San Diego

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Cleans Thoroughly

                  Cons

                    Best Uses

                    • Thinner Hair

                    Comments about Pureology Pure Volume Shampoo:

                    Use daily

                    • Hair Type:
                    • Wavy Hair

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    3 Questions | 3 Answers
                    Displaying questions 1-3
                    • Q:

                      If I have short, thin, fine hair that is highlighted, does it make a difference if I use pure volume or pure volume extra care?
                      Asked on 5/18/2016 by Sandi

                      1 answer

                      • Brand Expert

                        A:

                        Great question! Both formulas of Pureology Pure Volume Shampoo provide a gentle, color safe cleanse and added volume. Extra Care Pure Volume also provides extra moisture for sensitized hair. If you feel that your hair needs the extra moisture, then please use the Extra Care.

                        Answered on 5/18/2016 by Brand Expert from Pureology
                    • Q:

                      Are the ingredients organic?
                      Asked on 7/26/2015 by Bird from Champaign,Il

                      1 answer

                      • Staff Expert

                        A:

                        This product is formulated with both natural and synthetic ingredients. It is not claimed to be organic.

                        Answered on 7/28/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      What is the difference between this product and the Pureology Pure Volume Extra Care Shampoo?
                      Asked on 7/13/2015 by Smith

                      1 answer

                      • Staff Expert

                        A:

                        The Pure Volume Extra Care Shampoo (Item #: 2272875) features an extra mild formula for damaged, sensitized hair such as hair that has been overprocessed by color/chemical treatments or by heat styling.

                        Answered on 7/14/2015 by Staff Expert from ULTA Beauty
                    Displaying questions 1-3

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