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PureologyPure Volume Shampoo
Pureology

Pure Volume Shampoo

33.8 oz

Item #: 2161867

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
 
4.1

(based on 141 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Smells great (9)
  • Smells good (4)

Cons

  • Price (9)
  • Pricey / poor value (8)
  • Pricey (6)
  • A little pricey (3)

Best Uses

  • Colored hair (3)
  • Color treated hair (3)
  • Everyday (3)
  • Fine hair (3)
    • Was this a gift?:
    • No (23)

Reviewed by 141 customers

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Displaying reviews 1-10

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1.0

DAMAGE IN DISGUISE

By Lock Woebegone

from Dallas, TX

Pros

  • Zero

Cons

  • Damages - Makes Brittle
  • Hair Looks Like Straw
  • Tangles Fine Hair

Best Uses

  • The Wastebasket

What happened to Pureology? I had not used the brand in quite a while so when I saw it on the Ulta Liter Sale, I bought the Volume shampoo & conditioner. Really bad decision! I could not get a comb through my hair because of the massive tangling. After drying, my hair looked and felt like absolute straw. I tried using more of the Pureology conditioner, which made it even worse. Then my hair felt greasy. Looked like straw and felt greasy. Never, never again.

  • Was this a gift?:
  • No

(3 of 3 customers found this review helpful)

 
1.0

Garbage

By meow221

from San Diego, CA

Pros

    Cons

      Best Uses

        I, like most of the ladies on this board, am thoroughly disappointed in the new formulation of Pure Volume Shampoo. The new stuff is garbage! I've used Pure Volume for about 7 years now, and no joke, it WAS the single most impressive shampoo I've ever purchased. Now it's the most pathetic. The new formula makes my hair extremely dry and tangled. it's no wonder they label the product as requiring the conditioner for best results; if you don't use it, you won't be able to get a brush through your hair! I had some of my old Pure Volume in the shower so I lathered (or attempted to) the top of my hair with the new formula and the bottom with the old and the difference was night and day! The old formula is thicker, lathers well, and makes the hair soft without weighing it down. The new formula lathers half as much and makes the hair dry and tangled. This used to be my go-to product when I wanted to actually do my hair because it made it look phenomenal. Such a sad hair day

        • Was this a gift?:
        • No

        (0 of 2 customers found this review helpful)

         
        1.0

        Took it back

        By Biker Gomer

        from Tampa

        Pros

          Cons

          • Too Perfumey

          Best Uses

            First time trying this... I bought the shampoo & conditioner. I couldn't stand the smell of the shampoo. It was like cheap, strong perfume. I exchanged the shampoo for Pureology Nano - very happy I did that. The conditioner was fine.

            • Was this a gift?:
            • No
             
            1.0

            New formula is terrible.

            By Past Fan

            from Portland, Oregon

            Pros

            • Still Smells Good

            Cons

            • Doesn't lather well
            • Hair Feels Dry And Frizzy

            Best Uses

              I just purchased a new bottle of this from Ulta. After one use, I had to pull my old bottle out of the recyling and compare the ingredients - sure enough, L'Oreal's changed it again! It's terrible - no slip, doesn't lather well, hair is dry and frizzy. One reviewer mentioned that they've brought back the old formula as "Pure Volume Ultra Care." L'Oreal - why should I have to pay more for an "ultra care" version of this shampoo? I give up - moving on to a new brand.

              • Was this a gift?:
              • No

              (3 of 3 customers found this review helpful)

               
              1.0

              PUREOLOGY HAS BEEN DESTROYED......

              By Anna The Shampooer

              from Orlando, FL

              Pros

              • None

              Cons

              • Creates Instant Dreadlock
              • Dries hair
              • Mats Hair When Applied
              • Snarl Snarl Snarl

              Best Uses

              • Birds In Crude Oil Spills

              3 years ago, I loved this shampoo, and used it a lot. My salon switched to another brand, but last week I bought this because I missed using it. I thought the bottle was tampered with at first, and panicked as I attempted to lather my hair. All it did was transform my hair to straw-like texture, and mat so terribly that I had 2 dreadlocks stuck to my scalp! I could not even rinse it out, my hair was so matted. Had to super-condition just to rinse it out. Will NEVER use this again. This is the destruction of what was the best volumizing shampoo out there. L'Oreal has ruined another good product line.

              • Was this a gift?:
              • No

              (4 of 4 customers found this review helpful)

               
              1.0

              Beware the new formula!

              By okatherine

              from Philadelphia, PA

              Pros

                Cons

                • Damages Hair
                • Drying
                • Tangles

                Best Uses

                  I used Pureology Pure Volume for years and loved it. My hair dresser always remarked that my hair was in amazing shape given that I dye it blonde. But the last bottle of Pure Volume I bought was so weird and horrible I exchanged it, thinking I had gotten a bad bottle (I could not imagine Pureology was intentionally selling this shampoo). It turns out it's a new formula. A horrible formula. It makes your hair rough and dry, causes tangles and snarls, and has the opposite effect of the old formula, which was moisturizing and volumizing. I cannot imagine why Pureology thought this new formula was a good idea, but I recommend that you stay away. Does anyone have any alternate products they recommend?

                  • Was this a gift?:
                  • No

                  (1 of 1 customers found this review helpful)

                   
                  2.0

                  Strong Smell!

                  By darkeyes

                  from Mi

                  Pros

                    Cons

                      Best Uses

                        I did not even try, the "SMELL," WAS SO OFFENSIVE AND POTENT I RETURNED THE SHAMPOO!!!Too much scent!
                        allergic to some ingredients in the product too...

                        • Was this a gift?:
                        • No

                        (3 of 3 customers found this review helpful)

                         
                        1.0

                        PLEASE bring back the old formula

                        By LJ

                        from Carlsbad, CA

                        Pros

                        • None

                        Cons

                        • Doesn't lather
                        • Hair Is Limp Looks Dirty
                        • Makes My Hair Sticky
                        • Tangles All Day

                        Best Uses

                        • Shaving Legs

                        I have used this product for years. Sometimes switching for a short time but always back to Pureology Pure Volume. No other shampoo and conditioner made my fine hair so glossy, tangle free, and it actually gave it volume. Not anymore. The new formula takes me 2-3 applications to lather, my hair is immediately straw-like while washing. I have to use excess conditioner AND detangler spray just to comb through it. Then it looks limp and not quite clean all day. The texture of my hair has changed for the worse. So disappointed in the new product. I was perfectly happy with the old formula. The new formula is unacceptable…in fact it's horrible. I will have to find something new UNTIL they bring back the old formula. I really hope it's coming back.

                        • Was this a gift?:
                        • No

                        (6 of 6 customers found this review helpful)

                         
                        5.0

                        Pureology extra care=old formula is back

                        By Gaby_M

                        from Chicago, IL

                        Pros

                        • Volumizing

                        Cons

                        • Smell

                        Best Uses

                        • Baby fine hair
                        • Thin hair

                        I do not like the new formula, but just found out they brought the old formula back, it's called "Pure volume extra care". Ulta doesn't carry it yet, but I heard they will soon :)
                        So I was between this and living proof and tried both, had to return the Living proof because I loved this! It is amazing at volumizing, and cleaning hair well, but leaving a nice shine to it. I used the shampoo, conditioner, volume blow dry, and amplifier all together and have gotten so many compliments on my hair! I have very thin, baby fine hair, and this made my hair look like it used to before I lost hair after having my daughter. I'm not crazy about the smell, it smells a bit like hair dye, but the results are so great that I don't care about the smell, it doesn't stay on anyway ;)
                        DEF recommened pureology to anyone, and if you liked the old formula, ITS BACK!!! :)

                        • Was this a gift?:
                        • No

                        (2 of 2 customers found this review helpful)

                         
                        1.0

                        New formula is awful

                        By COgirl77

                        from Colorado

                        Pros

                        • None

                        Cons

                        • Tangles hair

                        Best Uses

                        • None

                        I agree 100% that the new formula is disgusting. It CREATES tangles and feels like you're washing your hair with sandpaper. I used this shampoo for years...not any more. I switched.

                        • Was this a gift?:
                        • No

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