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Pureology Pure Volume Shampoo

Pureology

Pure Volume Shampoo

33.8 oz

Item #: 2161867

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Pureology Pure Volume Shampoo reveals natural fullness and gently cleanses. ZeroSulfate formula with the exclusive AntiFadeComplex delivers a rich lather while offering extraordinary colour protection. Leaves hair bouncy, full-bodied and radiant.
  • Rich lather, easy rinsing
  • Extra gentle cleansers
  • Does not strip colour
  • Concentrated, luxurious formula
  • For concentrated natural conditioning
  • Decadent fragrance for a multi-sensorial, spa-like experience
  • Calms and soothes
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    AntiFadeComplex
    ZeroSulfate
    Natural Plant Extracts: Lavendar, Ylang Ylang and Sandalwood
    Signature Aromatherapy Blend: Amber, Mandarin and Ylang Ylang

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyPure Volume Shampoo
     
    4.0

    (based on 251 reviews)

    78%

    of respondents would recommend this to a friend.

    Pros

    • Adds volume (48)
    • Cleans thoroughly (40)
    • Smells great (31)
    • Gentle (30)
    • Great smell (29)

    Cons

    • Pricey / poor value (13)
    • Not effective (10)
    • Poor texture (10)
    • Price (10)
    • Pricey (9)

    Best Uses

    • Daily use (35)
    • Fine hair (34)
    • Women (15)
    • Oily hair (5)
    • Colored hair (3)
      • Was this a gift?:
      • No (25)
      • Hair Type:
      • Straight hair (43), Wavy hair (17)
      • Reviewer Profile:
      • Brand buyer (31), Beauty conscious (26), Survivalist / minimalist (23), Budget shopper (9), Product junkie (6)
      • My Beauty Routine Takes:
      • 30 minutes (23), 10 minutes (8), 1+ hour (6)

    Reviewed by 251 customers

    Displaying reviews 1-10

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    4.0

    More pros than cons

    By ErinK38

    from Harwich, MA

    About Me Beauty Conscious

    Pros

    • Adds Volume
    • Cleans Thoroughly

    Cons

    • Lathers terribly

    Best Uses

    • Thinner Hair

    Comments about Pureology Pure Volume Shampoo:

    I love the end result of this shampoo, however it makes hair extremely tangly while lathering. I would recommend this shampoo with a moisturizing conditioner to follow.

    • Hair Type:
    • Straight Hair
     
    5.0

    i love this product

    By BRB

    from Michigan

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Daily Use

      Comments about Pureology Pure Volume Shampoo:

      I have used this product for over a year. It is the only shampoo for me. Does not dry my hair out. Always feel I have a great hair when I use this. Expensive but a small amount is all you need.

      • Hair Type:
      • Straight Hair
       
      5.0

      Hair is great

      By Pam

      from Plant city Fl

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Volume
      • Great Smell

      Cons

        Best Uses

        • Thinner Hair

        Comments about Pureology Pure Volume Shampoo:

        Hair is fluffy

        • Hair Type:
        • Straight Hair
         
        1.0

        Awful

        By Christy

        from Baltimore, MD

        About Me Product Junkie

        Pros

        • Great Smell

        Cons

        • Dries Hair Out
        • Harsh
        • Ineffective
        • No Volume

        Best Uses

        • Thinner Hair

        Comments about Pureology Pure Volume Shampoo:

        I really wanted to like this. I brushed my hair pre-shower. My hair felt normal once wet, then I added the shampoo. My hair then felt stiff and straw like and all clumped together. I added more water and continued to try to work this in my hair and get to roots. I have shoulder length, thin hair. Was hard to wash out since hair remained all clumped together in a knotted mess. Finally I got it rinsed out. Tried the matching conditioner, had to use a lot just to break up the knotts. Conditioner felt ok and washed out fine. After shower hair wasn't to dificult to comb out, but no added volume. I would not use again. I don't enjoy washing my hair when it clumps together and feels like straw, plus I try to be easy on it since it is fine and thin. I don't want to add more tangles.

        • Hair Type:
        • Straight Hair
         
        5.0

        Yes

        By Suzie

        from Orange City, Fl

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Volume

        Cons

          Best Uses

          • Thinner Hair

          Comments about Pureology Pure Volume Shampoo:

          Add volume to my hair. Helps when styling my hair

          • Hair Type:
          • Straight Hair

          (0 of 1 customers found this review helpful)

           
          4.0

          Good

          By Rod

          from VA

          About Me Minimalist

          Verified Buyer

          Pros

          • Adds Volume
          • Cleans Thoroughly
          • Gentle

          Cons

          • Doesn't Lather Well

          Best Uses

            Comments about Pureology Pure Volume Shampoo:

            Very expensive

            • Hair Type:
            • Wavy Hair
             
            5.0

            Pricey but good

            By TNick

            from Chicago, IL

            About Me Minimalist

            Verified Buyer

            Pros

            • Adds Volume
            • Cleans Thoroughly
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Daily Use
              • Thinner Hair

              Comments about Pureology Pure Volume Shampoo:

              I have thin, straight, color-processed hair. This product gives me some extra body without being frizzy. You don't need to use too much of it to get a good lather. I recommend it, but make sure you have enough money in your bank account before you buy it!

              • Hair Type:
              • Straight Hair
               
              5.0

              My go to shampoo!

              By Hulkswife

              from Chesapeake, VA

              About Me Minimalist

              Verified Buyer

              Pros

              • Adds Volume
              • Gentle
              • Improves Hair Health

              Cons

                Best Uses

                • Daily Use
                • Thinner Hair

                Comments about Pureology Pure Volume Shampoo:

                I use this product daily. I have tried other volumizing shampoos but this is by far the best! The extra cost is worth every cent.

                • Hair Type:
                • Wavy Hair
                 
                5.0

                Best hair care products

                By Joy

                from Wantagh NY

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                    Comments about Pureology Pure Volume Shampoo:

                    Been using Purology for 6 years love the Gold condioner.

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    Love this shampoo

                    By None

                    from Salisbury NC

                    Verified Buyer

                    Pros

                    • Adds Volume

                    Cons

                      Best Uses

                      • Thinner Hair

                      Comments about Pureology Pure Volume Shampoo:

                      makes your hair feel thicker and gives volume

                      • Hair Type:
                      • Straight Hair

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      3 Questions | 3 Answers
                      Displaying questions 1-3
                      • Q:

                        If I have short, thin, fine hair that is highlighted, does it make a difference if I use pure volume or pure volume extra care?
                        Asked on 5/18/2016 by Sandi

                        1 answer

                        • Brand Expert

                          A:

                          Great question! Both formulas of Pureology Pure Volume Shampoo provide a gentle, color safe cleanse and added volume. Extra Care Pure Volume also provides extra moisture for sensitized hair. If you feel that your hair needs the extra moisture, then please use the Extra Care.

                          Answered on 5/18/2016 by Brand Expert from Pureology
                      • Q:

                        Are the ingredients organic?
                        Asked on 7/26/2015 by Bird from Champaign,Il

                        1 answer

                        • Staff Expert

                          A:

                          This product is formulated with both natural and synthetic ingredients. It is not claimed to be organic.

                          Answered on 7/28/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        What is the difference between this product and the Pureology Pure Volume Extra Care Shampoo?
                        Asked on 7/13/2015 by Smith

                        1 answer

                        • Staff Expert

                          A:

                          The Pure Volume Extra Care Shampoo (Item #: 2272875) features an extra mild formula for damaged, sensitized hair such as hair that has been overprocessed by color/chemical treatments or by heat styling.

                          Answered on 7/14/2015 by Staff Expert from ULTA Beauty
                      Displaying questions 1-3

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