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Pureology Pure Volume Shampoo

Pureology

Pure Volume Shampoo

33.8 oz

Item #: 2161867

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Pureology Pure Volume Shampoo reveals natural fullness and gently cleanses. ZeroSulfate formula with the exclusive AntiFadeComplex delivers a rich lather while offering extraordinary colour protection. Leaves hair bouncy, full-bodied and radiant.
  • Rich lather, easy rinsing
  • Extra gentle cleansers
  • Does not strip colour
  • Concentrated, luxurious formula
  • For concentrated natural conditioning
  • Decadent fragrance for a multi-sensorial, spa-like experience
  • Calms and soothes
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    AntiFadeComplex
    ZeroSulfate
    Natural Plant Extracts: Lavendar, Ylang Ylang and Sandalwood
    Signature Aromatherapy Blend: Amber, Mandarin and Ylang Ylang

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyPure Volume Shampoo
     
    3.9

    (based on 242 reviews)

    77%

    of respondents would recommend this to a friend.

    Pros

    • Adds volume (40)
    • Cleans thoroughly (35)
    • Smells great (31)
    • Gentle (26)
    • Great smell (25)

    Cons

    • Pricey / poor value (13)
    • Not effective (10)
    • Poor texture (10)
    • Price (10)
    • Pricey (9)

    Best Uses

    • Daily use (32)
    • Fine hair (28)
    • Women (15)
    • Oily hair (5)
    • Colored hair (3)
      • Was this a gift?:
      • No (25)
      • Hair Type:
      • Straight hair (37), Wavy hair (14)
      • Reviewer Profile:
      • Brand buyer (31), Beauty conscious (22), Survivalist / minimalist (19), Budget shopper (9), Product junkie (5)
      • My Beauty Routine Takes:
      • 30 minutes (23), 10 minutes (8), 1+ hour (6)

    Reviewed by 242 customers

    Displaying reviews 1-10

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    5.0

    Love this shampoo

    By None

    from Salisbury NC

    Verified Buyer

    Pros

    • Adds Volume

    Cons

      Best Uses

      • Thinner Hair

      Comments about Pureology Pure Volume Shampoo:

      makes your hair feel thicker and gives volume

      • Hair Type:
      • Straight Hair
       
      5.0

      Love this product

      By Mom

      from Saginaw mi

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

          Comments about Pureology Pure Volume Shampoo:

          First choice of shampoo for my color and chemically treated hair

          • Hair Type:
          • Straight Hair
           
          4.0

          My hair feels so clean after championing.

          By Didi

          from Pueblo

          Verified Buyer

          Pros

          • Adds Volume
          • Cleans Thoroughly
          • Great Smell
          • Lathers Well

          Cons

            Best Uses

            • Daily Use
            • Oily Hair
            • Thinner Hair

            Comments about Pureology Pure Volume Shampoo:

            Quite expensive.

            • Hair Type:
            • Wavy Hair
             
            5.0

            Love this product!!!

            By Jo

            from Trophy Club, Texas

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Volume
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health

            Cons

              Best Uses

              • Daily Use
              • Thinner Hair

              Comments about Pureology Pure Volume Shampoo:

              Love the smell of this shampoo and how it makes my hair feel.

              • Hair Type:
              • Straight Hair
               
              5.0

              The Best Shampoo around!

              By One

              from Dallas,Texas

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Shine
              • Adds Volume
              • Cleans Thoroughly
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Daily Use
                • Oily Hair
                • Thinner Hair

                Comments about Pureology Pure Volume Shampoo:

                Great Product

                • Hair Type:
                • Wavy Hair
                 
                5.0

                I buy this product all the time. My stylist uses it!

                By Cat

                from San Antonio TX.

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Thinner Hair

                  Comments about Pureology Pure Volume Shampoo:

                  I use this product daily. I have highlighted & baby fine hair. My stylist uses it & recommended that I do also.

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  i have bought this product for 5 or 6 years.

                  By Jayne

                  from Grayslake, Ill.

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Adds Volume
                  • Cleans Thoroughly
                  • Gentle
                  • Lathers Well

                  Cons

                    Best Uses

                    • Daily Use
                    • Thinner Hair

                    Comments about Pureology Pure Volume Shampoo:

                    i use it every day and it works well. Just a slight soapy smell. Lathers well with just a little shampoo.

                    • Hair Type:
                    • Straight Hair
                     
                    5.0

                    I love this product, I would use again

                    By Ceci

                    from Woodlands, TX

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Adds Volume
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about Pureology Pure Volume Shampoo:

                      Makes your hair very manageable, and shiny.

                      • Hair Type:
                      • Straight Hair
                       
                      3.0

                      Would buy again

                      By JP

                      from Upstate NY

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Adds Volume
                      • Improves Hair Health

                      Cons

                        Best Uses

                        • Daily Use

                        Comments about Pureology Pure Volume Shampoo:

                        first time user of Pure Volume.

                        • Hair Type:
                        • Straight Hair
                         
                        1.0

                        Way too intense

                        By Jen

                        from Ann Arbor, MI

                        About Me Minimalist

                        Verified Buyer

                        Pros

                        • Cleans Thoroughly

                        Cons

                        • Dries Hair Out
                        • Harsh
                        • Smells Bad

                        Best Uses

                        • Oily Hair

                        Comments about Pureology Pure Volume Shampoo:

                        I could see how this would be a great shampoo if you had EXTREMELY dry hair. Unfortunately, it dried my hair out SO MUCH & left my hair super frizzy, so I had to take it back.

                        • Hair Type:
                        • Wavy Hair

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        2 Questions | 2 Answers
                        Displaying questions 1-2
                        • Q:

                          Are the ingredients organic?
                          Asked on 7/26/2015 by Bird from Champaign,Il

                          1 answer

                          • Staff Expert

                            A:

                            This product is formulated with both natural and synthetic ingredients. It is not claimed to be organic.

                            Answered on 7/28/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          What is the difference between this product and the Pureology Pure Volume Extra Care Shampoo?
                          Asked on 7/13/2015 by Smith

                          1 answer

                          • Staff Expert

                            A:

                            The Pure Volume Extra Care Shampoo (Item #: 2272875) features an extra mild formula for damaged, sensitized hair such as hair that has been overprocessed by color/chemical treatments or by heat styling.

                            Answered on 7/14/2015 by Staff Expert from ULTA Beauty
                        Displaying questions 1-2

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