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PureologyPure Volume Shampoo
Pureology

Pure Volume Shampoo

33.8 oz

Item #: 2161867

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
 
4.0

(based on 143 reviews)

78%

of respondents would recommend this to a friend.

Pros

  • Smells great (10)
  • Smells good (5)

Cons

  • Price (9)
  • Pricey / poor value (8)
  • Pricey (6)
  • A little pricey (3)

Best Uses

  • Colored hair (3)
  • Color treated hair (3)
  • Everyday (3)
  • Fine hair (3)
    • Was this a gift?:
    • No (25)

Reviewed by 143 customers

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Displaying reviews 1-10

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2.0

Purology User for Years

By Amanda

from Pennsylvania

Pros

  • Clean feeling
  • Nice Lather
  • Smells Great
  • Vegan Zero Sulfate

Cons

  • Dried out my hair
  • Left Hair Tangled
  • No Extra Volume

Best Uses

  • For Non-treated Hair
  • For Oily Hair

I have used Purology hydrate shampoo and conditioner for years and love the results. However, I tried the volume shampoo and did not have desirable results. My color-treated hair tends to dry out, especially right after coloring it. My past experience with Purology Hydrate was great, so I figured I would try the volume shampoo. Unfortunately it just left my hair feeling like straw and left it completed unmanageable. I have stick straight hair and I could hardly get a comb through it after using this product. Overall, I would recommend going with the Hydrate version over the Volume.

  • Was this a gift?:
  • No
 
1.0

Horrible

By Jen

from Milwaukee, WI

Pros

  • Smells Good

Cons

  • Drying

Best Uses

    This was horrible. I never write reviews but this was so bad I just had to. I bought it because I've heard so many good things about Pureology and I have fine, color-treated hair. Unfortunately when I got home I read all the recent reviews saying how bad it is, but figured that it was just a very vocal minority - how could a good brand have a shampoo still on the market that's so bad? Well, this was in fact horrible. Within seconds of rubbing it in my hair, my hair started to stick together and feel like straw. I washed it out, shampooed with my old shampoo, and left a deep conditioner on for 10 minutes and my hair STILL feels horrible. Even my husband commented on it. I will never purchase this again and I'm extremely hesitant to try anything else from their line due to how bad this was.

    • Was this a gift?:
    • No
     
    1.0

    DAMAGE IN DISGUISE

    By Lock Woebegone

    from Dallas, TX

    Pros

    • Zero

    Cons

    • Damages - Makes Brittle
    • Hair Looks Like Straw
    • Tangles Fine Hair

    Best Uses

    • The Wastebasket

    What happened to Pureology? I had not used the brand in quite a while so when I saw it on the Ulta Liter Sale, I bought the Volume shampoo & conditioner. Really bad decision! I could not get a comb through my hair because of the massive tangling. After drying, my hair looked and felt like absolute straw. I tried using more of the Pureology conditioner, which made it even worse. Then my hair felt greasy. Looked like straw and felt greasy. Never, never again.

    • Was this a gift?:
    • No

    (3 of 3 customers found this review helpful)

     
    1.0

    Garbage

    By meow221

    from San Diego, CA

    Pros

      Cons

        Best Uses

          I, like most of the ladies on this board, am thoroughly disappointed in the new formulation of Pure Volume Shampoo. The new stuff is garbage! I've used Pure Volume for about 7 years now, and no joke, it WAS the single most impressive shampoo I've ever purchased. Now it's the most pathetic. The new formula makes my hair extremely dry and tangled. it's no wonder they label the product as requiring the conditioner for best results; if you don't use it, you won't be able to get a brush through your hair! I had some of my old Pure Volume in the shower so I lathered (or attempted to) the top of my hair with the new formula and the bottom with the old and the difference was night and day! The old formula is thicker, lathers well, and makes the hair soft without weighing it down. The new formula lathers half as much and makes the hair dry and tangled. This used to be my go-to product when I wanted to actually do my hair because it made it look phenomenal. Such a sad hair day

          • Was this a gift?:
          • No

          (0 of 2 customers found this review helpful)

           
          1.0

          Took it back

          By Biker Gomer

          from Tampa

          Pros

            Cons

            • Too Perfumey

            Best Uses

              First time trying this... I bought the shampoo & conditioner. I couldn't stand the smell of the shampoo. It was like cheap, strong perfume. I exchanged the shampoo for Pureology Nano - very happy I did that. The conditioner was fine.

              • Was this a gift?:
              • No

              (0 of 1 customers found this review helpful)

               
              1.0

              New formula is terrible.

              By Past Fan

              from Portland, Oregon

              Pros

              • Still Smells Good

              Cons

              • Doesn't lather well
              • Hair Feels Dry And Frizzy

              Best Uses

                I just purchased a new bottle of this from Ulta. After one use, I had to pull my old bottle out of the recyling and compare the ingredients - sure enough, L'Oreal's changed it again! It's terrible - no slip, doesn't lather well, hair is dry and frizzy. One reviewer mentioned that they've brought back the old formula as "Pure Volume Ultra Care." L'Oreal - why should I have to pay more for an "ultra care" version of this shampoo? I give up - moving on to a new brand.

                • Was this a gift?:
                • No

                (3 of 3 customers found this review helpful)

                 
                1.0

                PUREOLOGY HAS BEEN DESTROYED......

                By Anna The Shampooer

                from Orlando, FL

                Pros

                • None

                Cons

                • Creates Instant Dreadlock
                • Dries hair
                • Mats Hair When Applied
                • Snarl Snarl Snarl

                Best Uses

                • Birds In Crude Oil Spills

                3 years ago, I loved this shampoo, and used it a lot. My salon switched to another brand, but last week I bought this because I missed using it. I thought the bottle was tampered with at first, and panicked as I attempted to lather my hair. All it did was transform my hair to straw-like texture, and mat so terribly that I had 2 dreadlocks stuck to my scalp! I could not even rinse it out, my hair was so matted. Had to super-condition just to rinse it out. Will NEVER use this again. This is the destruction of what was the best volumizing shampoo out there. L'Oreal has ruined another good product line.

                • Was this a gift?:
                • No

                (4 of 4 customers found this review helpful)

                 
                1.0

                Beware the new formula!

                By okatherine

                from Philadelphia, PA

                Pros

                  Cons

                  • Damages Hair
                  • Drying
                  • Tangles

                  Best Uses

                    I used Pureology Pure Volume for years and loved it. My hair dresser always remarked that my hair was in amazing shape given that I dye it blonde. But the last bottle of Pure Volume I bought was so weird and horrible I exchanged it, thinking I had gotten a bad bottle (I could not imagine Pureology was intentionally selling this shampoo). It turns out it's a new formula. A horrible formula. It makes your hair rough and dry, causes tangles and snarls, and has the opposite effect of the old formula, which was moisturizing and volumizing. I cannot imagine why Pureology thought this new formula was a good idea, but I recommend that you stay away. Does anyone have any alternate products they recommend?

                    • Was this a gift?:
                    • No

                    (1 of 1 customers found this review helpful)

                     
                    2.0

                    Strong Smell!

                    By darkeyes

                    from Mi

                    Pros

                      Cons

                        Best Uses

                          I did not even try, the "SMELL," WAS SO OFFENSIVE AND POTENT I RETURNED THE SHAMPOO!!!Too much scent!
                          allergic to some ingredients in the product too...

                          • Was this a gift?:
                          • No

                          (3 of 3 customers found this review helpful)

                           
                          1.0

                          PLEASE bring back the old formula

                          By LJ

                          from Carlsbad, CA

                          Pros

                          • None

                          Cons

                          • Doesn't lather
                          • Hair Is Limp Looks Dirty
                          • Makes My Hair Sticky
                          • Tangles All Day

                          Best Uses

                          • Shaving Legs

                          I have used this product for years. Sometimes switching for a short time but always back to Pureology Pure Volume. No other shampoo and conditioner made my fine hair so glossy, tangle free, and it actually gave it volume. Not anymore. The new formula takes me 2-3 applications to lather, my hair is immediately straw-like while washing. I have to use excess conditioner AND detangler spray just to comb through it. Then it looks limp and not quite clean all day. The texture of my hair has changed for the worse. So disappointed in the new product. I was perfectly happy with the old formula. The new formula is unacceptable…in fact it's horrible. I will have to find something new UNTIL they bring back the old formula. I really hope it's coming back.

                          • Was this a gift?:
                          • No

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