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PureologyPure Volume Shampoo
Pureology

Pure Volume Shampoo

33.8 oz

Item #: 2161867

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
 
4.0

(based on 144 reviews)

78%

of respondents would recommend this to a friend.

Pros

  • Smells great (10)
  • Smells good (5)

Cons

  • Price (9)
  • Pricey / poor value (8)
  • Pricey (6)
  • A little pricey (3)

Best Uses

  • Colored hair (3)
  • Color treated hair (3)
  • Everyday (3)
  • Fine hair (3)
    • Was this a gift?:
    • No (25)

Reviewed by 144 customers

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Displaying reviews 1-10

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1.0

Product Was a Major Fail

By momthefashionista

from Denver, CO

Pros

  • Easy To Use

Cons

  • Does Not Provide Volume
  • Not Effective
  • Poor Texture
  • Smell Is Overbearing
  • Tangels Hair

Best Uses

    I am a brand user. I use higher end hair products because my hair demands it. The reason I don't use drugstore products, is because my DRIES OUT. This Pureology dried my hair out the same way a drugstore product would. I was SO disappointed. The second you put it in your hair, you can feel how rough this shampoo is. There is nothing good about this shampoo, even the odor of it is overwhelming.

     
    2.0

    Purology User for Years

    By Amanda

    from Pennsylvania

    Pros

    • Clean feeling
    • Nice Lather
    • Smells Great
    • Vegan Zero Sulfate

    Cons

    • Dried out my hair
    • Left Hair Tangled
    • No Extra Volume

    Best Uses

    • For Non-treated Hair
    • For Oily Hair

    I have used Purology hydrate shampoo and conditioner for years and love the results. However, I tried the volume shampoo and did not have desirable results. My color-treated hair tends to dry out, especially right after coloring it. My past experience with Purology Hydrate was great, so I figured I would try the volume shampoo. Unfortunately it just left my hair feeling like straw and left it completed unmanageable. I have stick straight hair and I could hardly get a comb through it after using this product. Overall, I would recommend going with the Hydrate version over the Volume.

    • Was this a gift?:
    • No
     
    1.0

    Horrible

    By Jen

    from Milwaukee, WI

    Pros

    • Smells Good

    Cons

    • Drying

    Best Uses

      This was horrible. I never write reviews but this was so bad I just had to. I bought it because I've heard so many good things about Pureology and I have fine, color-treated hair. Unfortunately when I got home I read all the recent reviews saying how bad it is, but figured that it was just a very vocal minority - how could a good brand have a shampoo still on the market that's so bad? Well, this was in fact horrible. Within seconds of rubbing it in my hair, my hair started to stick together and feel like straw. I washed it out, shampooed with my old shampoo, and left a deep conditioner on for 10 minutes and my hair STILL feels horrible. Even my husband commented on it. I will never purchase this again and I'm extremely hesitant to try anything else from their line due to how bad this was.

      • Was this a gift?:
      • No
       
      1.0

      DAMAGE IN DISGUISE

      By Lock Woebegone

      from Dallas, TX

      Pros

      • Zero

      Cons

      • Damages - Makes Brittle
      • Hair Looks Like Straw
      • Tangles Fine Hair

      Best Uses

      • The Wastebasket

      What happened to Pureology? I had not used the brand in quite a while so when I saw it on the Ulta Liter Sale, I bought the Volume shampoo & conditioner. Really bad decision! I could not get a comb through my hair because of the massive tangling. After drying, my hair looked and felt like absolute straw. I tried using more of the Pureology conditioner, which made it even worse. Then my hair felt greasy. Looked like straw and felt greasy. Never, never again.

      • Was this a gift?:
      • No

      (3 of 3 customers found this review helpful)

       
      1.0

      Garbage

      By meow221

      from San Diego, CA

      Pros

        Cons

          Best Uses

            I, like most of the ladies on this board, am thoroughly disappointed in the new formulation of Pure Volume Shampoo. The new stuff is garbage! I've used Pure Volume for about 7 years now, and no joke, it WAS the single most impressive shampoo I've ever purchased. Now it's the most pathetic. The new formula makes my hair extremely dry and tangled. it's no wonder they label the product as requiring the conditioner for best results; if you don't use it, you won't be able to get a brush through your hair! I had some of my old Pure Volume in the shower so I lathered (or attempted to) the top of my hair with the new formula and the bottom with the old and the difference was night and day! The old formula is thicker, lathers well, and makes the hair soft without weighing it down. The new formula lathers half as much and makes the hair dry and tangled. This used to be my go-to product when I wanted to actually do my hair because it made it look phenomenal. Such a sad hair day

            • Was this a gift?:
            • No

            (0 of 2 customers found this review helpful)

             
            1.0

            Took it back

            By Biker Gomer

            from Tampa

            Pros

              Cons

              • Too Perfumey

              Best Uses

                First time trying this... I bought the shampoo & conditioner. I couldn't stand the smell of the shampoo. It was like cheap, strong perfume. I exchanged the shampoo for Pureology Nano - very happy I did that. The conditioner was fine.

                • Was this a gift?:
                • No

                (0 of 1 customers found this review helpful)

                 
                1.0

                New formula is terrible.

                By Past Fan

                from Portland, Oregon

                Pros

                • Still Smells Good

                Cons

                • Doesn't lather well
                • Hair Feels Dry And Frizzy

                Best Uses

                  I just purchased a new bottle of this from Ulta. After one use, I had to pull my old bottle out of the recyling and compare the ingredients - sure enough, L'Oreal's changed it again! It's terrible - no slip, doesn't lather well, hair is dry and frizzy. One reviewer mentioned that they've brought back the old formula as "Pure Volume Ultra Care." L'Oreal - why should I have to pay more for an "ultra care" version of this shampoo? I give up - moving on to a new brand.

                  • Was this a gift?:
                  • No

                  (3 of 3 customers found this review helpful)

                   
                  1.0

                  PUREOLOGY HAS BEEN DESTROYED......

                  By Anna The Shampooer

                  from Orlando, FL

                  Pros

                  • None

                  Cons

                  • Creates Instant Dreadlock
                  • Dries hair
                  • Mats Hair When Applied
                  • Snarl Snarl Snarl

                  Best Uses

                  • Birds In Crude Oil Spills

                  3 years ago, I loved this shampoo, and used it a lot. My salon switched to another brand, but last week I bought this because I missed using it. I thought the bottle was tampered with at first, and panicked as I attempted to lather my hair. All it did was transform my hair to straw-like texture, and mat so terribly that I had 2 dreadlocks stuck to my scalp! I could not even rinse it out, my hair was so matted. Had to super-condition just to rinse it out. Will NEVER use this again. This is the destruction of what was the best volumizing shampoo out there. L'Oreal has ruined another good product line.

                  • Was this a gift?:
                  • No

                  (4 of 4 customers found this review helpful)

                   
                  1.0

                  Beware the new formula!

                  By okatherine

                  from Philadelphia, PA

                  Pros

                    Cons

                    • Damages Hair
                    • Drying
                    • Tangles

                    Best Uses

                      I used Pureology Pure Volume for years and loved it. My hair dresser always remarked that my hair was in amazing shape given that I dye it blonde. But the last bottle of Pure Volume I bought was so weird and horrible I exchanged it, thinking I had gotten a bad bottle (I could not imagine Pureology was intentionally selling this shampoo). It turns out it's a new formula. A horrible formula. It makes your hair rough and dry, causes tangles and snarls, and has the opposite effect of the old formula, which was moisturizing and volumizing. I cannot imagine why Pureology thought this new formula was a good idea, but I recommend that you stay away. Does anyone have any alternate products they recommend?

                      • Was this a gift?:
                      • No

                      (1 of 1 customers found this review helpful)

                       
                      2.0

                      Strong Smell!

                      By darkeyes

                      from Mi

                      Pros

                        Cons

                          Best Uses

                            I did not even try, the "SMELL," WAS SO OFFENSIVE AND POTENT I RETURNED THE SHAMPOO!!!Too much scent!
                            allergic to some ingredients in the product too...

                            • Was this a gift?:
                            • No

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