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Pureology Hydrate Shampoo

Pureology

Hydrate Shampoo

33.8 oz

Item #: 2161848

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Pureology Hydrate Shampoo gently cleanses without stripping colour with this concentrated moisturizing shampoo. ZeroSulfate formula with the exclusive AntiFadeComplex delivers a rich lather, while infusing hair with essential hydration and colour retention.
  • Concentrated formula
  • Luxurious lather, easy rinsing
  • Extra gentle cleansers
  • Does not strip colour
  • Luxurious fragrance for a multi-sensorial, spa-like experience
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    AntiFadeComplex
    ZeroSulfate
    Natural Plant Extracts: Rose, Sandalwood and Green Tea
    Signature Aromatherapy Blend: Ylang Ylang, Bergamot, Anise, and Patchouli

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyHydrate Shampoo
     
    4.7

    (based on 559 reviews)

    97%

    of respondents would recommend this to a friend.

    Pros

    • Cleans thoroughly (149)
    • Improves hair health (142)
    • Lathers well (140)
    • Great smell (132)
    • Gentle (119)

    Cons

    • Pricey / poor value (32)
    • Price (12)
    • Pricey (12)
    • Smells bad (8)
    • Not effective (4)

    Best Uses

    • Daily use (179)
    • Women (53)
    • Thick hair (48)
    • Fine hair (43)
    • Curly hair (37)
      • Was this a gift?:
      • No (21)
      • Hair Type:
      • Wavy hair (93), Straight hair (82), Very curly hair (16)
      • Reviewer Profile:
      • Beauty conscious (91), Brand buyer (68), Survivalist / minimalist (54), Budget shopper (50), Product junkie (32)
      • My Beauty Routine Takes:
      • 30 minutes (82), 10 minutes (23), 1+ hour (22)

    Reviewed by 559 customers

    Displaying reviews 1-10

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    Previous | Next »

     
    3.0

    Good Product

    By Deb

    from Oceanside, CA

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Gentle

    Cons

    • Smells Bad

    Best Uses

    • Thinner Hair

    Comments about Pureology Hydrate Shampoo:

    Good product but it smells terrible.

    • Hair Type:
    • Straight Hair
     
    5.0

    I have been using this for years!

    By Mahalos

    from Nebraska

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Daily Use

      Comments about Pureology Hydrate Shampoo:

      I have used this product for 6 years. I stopped using it and went to another well known product, that only lasted 2 months. I knew I had to come back to Pureology, my hair is at its best with Pureology products!

      • Hair Type:
      • Wavy Hair
       
      5.0

      Love this shampoo

      By The circus

      from Virginia Beach

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Cleans Thoroughly
      • Great Smell
      • Lathers Well

      Cons

      • expensive

      Best Uses

      • Curly Hair
      • Daily Use
      • Thicker Hair
      • Thinner Hair

      Comments about Pureology Hydrate Shampoo:

      this shampoo cleans and smells great but doesn't leave your hair feeling dry. Use with their conditioner and it's awesome!!

      • Hair Type:
      • Wavy Hair
       
      4.0

      Great shampoo

      By Momo

      from Bay Area

      About Me Minimalist

      Verified Buyer

      Pros

      • Cleans Thoroughly
      • Gentle
      • Lathers Well

      Cons

      • Too expensive

      Best Uses

        Comments about Pureology Hydrate Shampoo:

        I splurge on this shampoo every once in a while.

        • Hair Type:
        • Wavy Hair
         
        5.0

        Purology Hydrate Shampoo

        By KJ

        from Sayre, PA

        About Me Minimalist

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Daily Use
          • Thicker Hair

          Comments about Pureology Hydrate Shampoo:

          Use it everyday and love the way my hair feels. Also, I've noticed that I am not shedding so much hair, which is why I wanted to try this and it has helped.

          • Hair Type:
          • Straight Hair
           
          5.0

          Yes

          By NP the Gardner

          from Abilene TX

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Volume
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

          • Ineffective

          Best Uses

          • Thicker Hair

          Comments about Pureology Hydrate Shampoo:

          Controls frizz

          • Hair Type:
          • Straight Hair
           
          2.0

          Not thrilled with it . . .my hair feels dry and straw-like

          By Dena M

          from Milwaukee, WI

          About Me Minimalist

          Verified Buyer

          Pros

          • Great Smell

          Cons

          • Dries Hair Out

          Best Uses

            Comments about Pureology Hydrate Shampoo:

            Does not live up to my expectations

            • Hair Type:
            • Wavy Hair
             
            5.0

            Love it!

            By Golf Girl

            from Indiana

            About Me Product Junkie

            Verified Buyer

            Pros

            • Adds Shine
            • Adds Volume
            • Cleans Thoroughly
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Curly Hair
              • Thicker Hair

              Comments about Pureology Hydrate Shampoo:

              This shampoo saved my color treated damaged hair

              • Hair Type:
              • Very Curly Hair
               
              5.0

              I've used this for 5 yrs. only shampoo

              By Laurie

              from Michigan

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Shine
              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Curly Hair

                Comments about Pureology Hydrate Shampoo:

                Best shampoo and conditioner for my curly colored hair
                Keeps it in great health

                • Hair Type:
                • Very Curly Hair
                 
                4.0

                The smell is amazing!

                By JNV

                from Jackson TN

                About Me Product Junkie

                Pros

                • Adds Shine
                • Great Smell
                • Lathers Well

                Cons

                • Greasy
                • Heavy
                • Price

                Best Uses

                • Color Treated Hair

                Comments about Pureology Hydrate Shampoo:

                LOVE THE SMELL! The scent alone makes me want to repurchase. I have highly processed blonde hair. Feels heavy and weighed down when wet and gets oily after washing. However, does make the hair look wonderful after drying and helps lock the highlights in.

                • Hair Type:
                • Straight Hair

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                27 Questions | 27 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  My hair is shoulder length, very fine, medium thickness. I do not have color-treated hair. It is normal to dry. I only want to moisturize (but not so much that will weigh my very fine hair down), and to add shine. Other products that I've tried are too strong and make my scalp itch and my hair fly-away, too moisturizing and weigh my hair down, and/or cause my hair to tangle after shsmpooing and conditioning. I want a natural shine and soft, hydrated hair!
                  Pureology Hydrate Shampoo and Conditioner sound so promising.
                  Asked on 6/22/2016 by La La

                  1 answer

                  • Brand Expert

                    A:

                    Yes, Pureology Hydrate Shampoo and Conditioner will provide you with the moisture and natural shine that your hair is craving!

                    Answered on 6/22/2016 by Brand Expert from Pureology
                • Q:

                  I have oily scalp but dry ends . Would this product be good to use for combination hair?
                  Asked on 5/22/2016 by Girlygirl27 from Springfield mo

                  1 answer

                  • Brand Expert

                    A:

                    Yes, you can certainly use Pureology Hydrate Shampoo. You can also try reducing the number of times you shampoo your hair throughout the week to help balance the oil production at the scalp. In between shampoos, use the Fresh Approach Dry Shampoo to absorb any excess oils and refresh the hair.

                    Answered on 5/23/2016 by Brand Expert from Matrix Professional
                • Q:

                  I have natural curly fizzy unmanageable hair. Which is going to be more damaged after rebond & smothing process...will u plz suggest me which shampoo combo of Hydrate is good for my hair..
                  Asked on 5/22/2016 by arzu from india

                  1 answer

                  • Brand Expert

                    A:

                    It would be suggested to use Hydrate Shampoo with Hydrate Hydra Whip Conditioner. For optimal results use Hydrate Shine Max as a leave in treatment to maximize moisture content. You can discuss this regimen with your Pureology stylist.

                    Answered on 5/23/2016 by Brand Expert from Matrix Professional
                • Q:

                  I have thick, dry, brittle,coarse, kinky, natural hair. I straighten it out once a week. Would it be best to purchase the Hydrate or the Smoothing shampoo and conditioner?
                  Asked on 5/15/2016 by Solo from Kansas City, Mo

                  1 answer

                  • Brand Expert

                    A:

                    Pureology Hydrate Shampoo is a fabulous shampoo for dry hair... but because you describe your hair as thick, coarse and kinky, it sounds like you would get more benefit from using Pureology Smooth Perfection Shampoo.
                    Smooth Perfection will provide you with a smooth sleek finish for your thick coarse hair.
                    Please consider using a heat protector such as Smooth Perfect Smoothing Serum, which offers silky smoothness, lasting frizz control and heat protection for normal to thick hair.

                    Answered on 5/16/2016 by Brand Expert from Redken
                • Q:

                  I have long, thick, and color treated hair. If I blow dry my hair and then flat iron, my hair is usually tamable. If I just blow dry it, it looks like I electrocuted myself, and my hair is gigantic and frizzy. If I allow my hair to "air" dry, my hair is very wavy, and frizzy. I wash my hair only twice a week, and generally by the 3rd day, it looks weighed down. I have never used the Pureology line, and Im looking for a shampoo/conditioner that I can stick too, and give me that clean, shine, and healthy glow to my hair. I have used almost every popular salon brands and the closest I have to being somewhat happy is with the Biolage line. Also, I have problems with getting my hair totally wet before I shampoo it. I feel once it is wet, I have to use 1/4 cup of shampoo, just to get a lather. My hair tends to suck in all the moisture almost immediately. Help!
                  Asked on 5/5/2016 by Anonymous from Pittsburgh, PA

                  1 answer

                  • Brand Expert

                    A:

                    Pureology Hydrate Shampoo is a fabulous shampoo for dry hair... but it sounds like your hair could use a little more nourishment to help control frizz.
                    I recommend trying Pureology Smooth Perfection Shampoo and Conditioner in the hot pink bottles. Smooth Perfection utilizes Camellia Oil to smooth your hair. It eases your blow dry, fights frizz, moisturizes and conditions. Pureology Smooth Perfection provides an Anti-Fade Complex which protects color treated hair from the heat of your blow dryer/flat iron while promoting vibrancy and shine.

                    Answered on 5/6/2016 by Brand Expert from Pureology
                • Q:

                  Do the hydrate shampoo and conditioner contain silicones? Will it weigh down my fine hair?
                  Asked on 1/11/2016 by star from Michigan

                  1 answer

                  • Staff Expert

                    A:

                    Yes – Pureology Hydrate Shampoo and Conditioner do contain silicones, and are formulated to gently cleanse without stripping color. For fine hair it is suggested to use Hydrate Light which is a feather light formula formulated exclusively for fine hair types. It leaves hair bouncy without weighing down the hair and reduces static.

                    http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod3410055

                    Answered on 1/26/2016 by Staff Expert from ULTA Beauty
                • Q:

                  Does the pureology hydrate shampoo help with brassy hair too? I have blonde hair so if it helps with keeping it blonde and hydrating it, it would be a 2 in one.
                  Asked on 1/6/2016 by k tran

                  1 answer

                  • Staff Expert

                    A:

                    To refresh, preserve tone, and help neutralize brassiness we recommend the Pureology Cool Blonde Enhancing treatment within the Perfect 4 Platinum System. You can use this treatment with any system (including Hydrate) as needed to maintain desired tone. For fragile, highlighted, and highly-lifted hair, try Perfect 4 Platinum Shampoo and Condition to further care (strengthen and brighten) your blonde hair.

                    Answered on 1/25/2016 by Staff Expert from Ulta Beauty
                • Q:

                  Is this shampoo sodium free?
                  Asked on 1/1/2016 by Brown Girl from US

                  1 answer

                  • Staff Expert

                    A:

                    Pureology shampoos are ZeroSulfate - a blend of six extra-gentle surfactants, derived from coconut, corn and sugar, which cleanse hair without stripping colour or causing damage. These lathering ingredients are sulfate-free and do not contain colour-stripping salts (sodium chloride).

                    Answered on 1/25/2016 by Staff Expert from Ulta Beauty
                • Q:

                  Does this product contain any coconut or coconut derivatives?
                  Asked on 12/29/2015 by Jenlouallergictoeverything from Louisville ky

                  1 answer

                  • Staff Expert

                    A:

                    Yes - coconut, corn and sugar make up Pureology Hydrate Shampoo's superior cleansing ingredients.

                    Answered on 1/6/2016 by Staff Expert from Ulta Beauty
                • Q:

                  My hair is somewhat thick, straight on the top layer, but very wavy/ curly underneath with static, flyaways, and tangles. Would this product work well? I do not blow dry- or normally straighten, but would like a product that does also have a heat procterant in it's haircare line, should I choose to straighten the underneath of my hair.
                  Thank you
                  Asked on 12/27/2015 by Steph

                  1 answer

                  • Staff Expert

                    A:

                    We recommend trying the new Pureology Smooth Perfection System which is formulated for all hair types. It smoothes the hair, eases blow drying, fights frizz and is lightweight and fast-absorbing. The thermal anti-fade complex protects colour treated hair from heat. You can pair the Smooth Perfection Shampoo and Condition with the Smoothing Serum (for normal to thick hair) or the Intense Smoothing Cream (for coarse hair) for 72-hours of frizz control and smoothness.

                    Answered on 1/25/2016 by Staff Expert from Ulta Beauty
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