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Pureology Hydrate Shampoo

Pureology

Hydrate Shampoo

33.8 oz

Item #: 2161848

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Pureology Hydrate Shampoo gently cleanses without stripping colour with this concentrated moisturizing shampoo. ZeroSulfate formula with the exclusive AntiFadeComplex delivers a rich lather, while infusing hair with essential hydration and colour retention.
  • Concentrated formula
  • Luxurious lather, easy rinsing
  • Extra gentle cleansers
  • Does not strip colour
  • Luxurious fragrance for a multi-sensorial, spa-like experience
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    AntiFadeComplex
    ZeroSulfate
    Natural Plant Extracts: Rose, Sandalwood and Green Tea
    Signature Aromatherapy Blend: Ylang Ylang, Bergamot, Anise, and Patchouli

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyHydrate Shampoo
     
    4.7

    (based on 534 reviews)

    98%

    of respondents would recommend this to a friend.

    Pros

    • Cleans thoroughly (134)
    • Improves hair health (130)
    • Lathers well (126)
    • Great smell (117)
    • Gentle (107)

    Cons

    • Pricey / poor value (32)
    • Pricey (12)
    • Price (11)
    • Smells bad (7)
    • Not effective (4)

    Best Uses

    • Daily use (172)
    • Women (53)
    • Thick hair (42)
    • Fine hair (40)
    • Curly hair (33)
      • Was this a gift?:
      • No (17)
      • Hair Type:
      • Wavy hair (86), Straight hair (76), Very curly hair (12)
      • Reviewer Profile:
      • Beauty conscious (83), Brand buyer (68), Budget shopper (50), Survivalist / minimalist (49), Product junkie (29)
      • My Beauty Routine Takes:
      • 30 minutes (82), 10 minutes (23), 1+ hour (22)

    Reviewed by 534 customers

    Displaying reviews 1-10

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    Previous | Next »

     
    5.0

    Won't change from Pureology!

    By breakthruracing

    from Indianapolis, IN

    About Me Minimalist

    Verified Buyer

    Pros

    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Curly Hair
      • Thicker Hair

      Comments about Pureology Hydrate Shampoo:

      After using the repair shampoo for a looong time, I personally needed to switch to a less intense Pureology shampoo for a bottle, but I'm going back to the hydrate now.

      • Hair Type:
      • Wavy Hair
       
      5.0

      The best shampoo for me!

      By Colors of the Garden

      from Chicago, Il

      About Me Product Junkie

      Verified Buyer

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Daily Use

        Comments about Pureology Hydrate Shampoo:

        This is the best shampoo that I have ever used. It is so gentle, yet it does what is suppose to do. I definitely feel that it has improved the health of my scalp/hair. This is the only shampoo, for me, that does not strip hair color. I have used other shampoos that claim it won't strip hair color, but they don't seem to work on my hair. Try it for yourself....you won't regret it.

        • Hair Type:
        • Wavy Hair
         
        1.0

        Smells like bug spray.

        By Kris

        from Janesville WI

        About Me Minimalist

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Gentle

        Cons

          Best Uses

          • Curly Hair
          • Daily Use

          Comments about Pureology Hydrate Shampoo:

          Couldnt stand the bug spray smell.

          • Hair Type:
          • Wavy Hair
           
          5.0

          I have used it for years!

          By spikeandava

          from San Diego

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Adds Volume
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Curly Hair

            Comments about Pureology Hydrate Shampoo:

            Love this product!

            • Hair Type:
            • Wavy Hair

            (1 of 1 customers found this review helpful)

             
            5.0

            Life Changing!

            By Ashley

            from Birmingham, AL

            Comments about Pureology Hydrate Shampoo:

            Seriously the best shampoo I've ever put on my head. My hair was recently severely damaged by bleaching it. I used the perfect for platinum by Pureology and it was ok, though my hair still felt really weak and damaged. Also, kind of like it had a wax coating on it.
            After reading reviews on here, I decided to try this. Amazing. After just one use, my hair felt so much healthier. It has more bounce, more shine, it's not dull anymore. I can't wait to see how this stuff works over the next few weeks.

             
            5.0

            Love the product and smell

            By Jp

            from Sioux Falls, SD

            About Me Minimalist

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Lathers Well

            Cons

              Best Uses

              • Thicker Hair

              Comments about Pureology Hydrate Shampoo:

              Have scalp problems and this product helps tremendously

              • Hair Type:
              • Straight Hair
               
              5.0

              I have found "the one"

              By SDiBrooks

              from Harvest, AL

              Verified Reviewer

              Pros

              • Adds Shine
              • Adds Volume
              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Curly Hair
                • Daily Use
                • Desert Dry Hair
                • Thicker Hair

                Comments about Pureology Hydrate Shampoo:

                I will never have to try another shampoo/conditioner again! This leaves my hair so soft & shiny, with movement & bounce. I have really dry, coarse, wavy hair. Everything else seems to make my hair go from one extreme to the next: either strips it leaving it dull and dry or weighs it down leaving it oily and lifeless. The smell is menthol/herbal like and makes your scalp tingly. The fragrance dissipates after it has been dried. Because this is sulphate free, I do use a regular shampoo (Loreal Nutri-Gloss) every other week or so to clarify.

                For me this is so worth the price! I liked it so much I bought both in the liter size.

                • Hair Type:
                • Wavy Hair
                 
                5.0

                I would buy this product and conditioner again

                By Christine

                from Cedar City, UT

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Volume
                • Cleans Thoroughly
                • Improves Hair Health

                Cons

                  Best Uses

                  • Thinner Hair

                  Comments about Pureology Hydrate Shampoo:

                  Every 2-3 days

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Just the best!

                  By Pat

                  from Richardson, TX

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                    • Daily Use
                    • Thinner Hair

                    Comments about Pureology Hydrate Shampoo:

                    I am 78 and have very thin hair. This product is the best I have ever used to keep what I have in very excellent condition.

                    • Hair Type:
                    • Straight Hair
                     
                    5.0

                    I will buy this product again

                    By Teresa

                    from Oklahoma

                    About Me Minimalist

                    Verified Buyer

                    Pros

                    • Adds Volume
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                      • Thinner Hair

                      Comments about Pureology Hydrate Shampoo:

                      I really love this product

                      • Hair Type:
                      • Straight Hair

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      26 Questions | 26 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        I have oily scalp but dry ends . Would this product be good to use for combination hair?
                        Asked on 5/22/2016 by Girlygirl27 from Springfield mo

                        1 answer

                        • Brand Expert

                          A:

                          Yes, you can certainly use Pureology Hydrate Shampoo. You can also try reducing the number of times you shampoo your hair throughout the week to help balance the oil production at the scalp. In between shampoos, use the Fresh Approach Dry Shampoo to absorb any excess oils and refresh the hair.

                          Answered on 5/23/2016 by Brand Expert from Matrix Professional
                      • Q:

                        I have natural curly fizzy unmanageable hair. Which is going to be more damaged after rebond & smothing process...will u plz suggest me which shampoo combo of Hydrate is good for my hair..
                        Asked on 5/22/2016 by arzu from india

                        1 answer

                        • Brand Expert

                          A:

                          It would be suggested to use Hydrate Shampoo with Hydrate Hydra Whip Conditioner. For optimal results use Hydrate Shine Max as a leave in treatment to maximize moisture content. You can discuss this regimen with your Pureology stylist.

                          Answered on 5/23/2016 by Brand Expert from Matrix Professional
                      • Q:

                        I have thick, dry, brittle,coarse, kinky, natural hair. I straighten it out once a week. Would it be best to purchase the Hydrate or the Smoothing shampoo and conditioner?
                        Asked on 5/15/2016 by Solo from Kansas City, Mo

                        1 answer

                        • Brand Expert

                          A:

                          Pureology Hydrate Shampoo is a fabulous shampoo for dry hair... but because you describe your hair as thick, coarse and kinky, it sounds like you would get more benefit from using Pureology Smooth Perfection Shampoo.
                          Smooth Perfection will provide you with a smooth sleek finish for your thick coarse hair.
                          Please consider using a heat protector such as Smooth Perfect Smoothing Serum, which offers silky smoothness, lasting frizz control and heat protection for normal to thick hair.

                          Answered on 5/16/2016 by Brand Expert from Redken
                      • Q:

                        I have long, thick, and color treated hair. If I blow dry my hair and then flat iron, my hair is usually tamable. If I just blow dry it, it looks like I electrocuted myself, and my hair is gigantic and frizzy. If I allow my hair to "air" dry, my hair is very wavy, and frizzy. I wash my hair only twice a week, and generally by the 3rd day, it looks weighed down. I have never used the Pureology line, and Im looking for a shampoo/conditioner that I can stick too, and give me that clean, shine, and healthy glow to my hair. I have used almost every popular salon brands and the closest I have to being somewhat happy is with the Biolage line. Also, I have problems with getting my hair totally wet before I shampoo it. I feel once it is wet, I have to use 1/4 cup of shampoo, just to get a lather. My hair tends to suck in all the moisture almost immediately. Help!
                        Asked on 5/5/2016 by Anonymous from Pittsburgh, PA

                        1 answer

                        • Brand Expert

                          A:

                          Pureology Hydrate Shampoo is a fabulous shampoo for dry hair... but it sounds like your hair could use a little more nourishment to help control frizz.
                          I recommend trying Pureology Smooth Perfection Shampoo and Conditioner in the hot pink bottles. Smooth Perfection utilizes Camellia Oil to smooth your hair. It eases your blow dry, fights frizz, moisturizes and conditions. Pureology Smooth Perfection provides an Anti-Fade Complex which protects color treated hair from the heat of your blow dryer/flat iron while promoting vibrancy and shine.

                          Answered on 5/6/2016 by Brand Expert from Pureology
                      • Q:

                        Do the hydrate shampoo and conditioner contain silicones? Will it weigh down my fine hair?
                        Asked on 1/11/2016 by star from Michigan

                        1 answer

                        • Staff Expert

                          A:

                          Yes – Pureology Hydrate Shampoo and Conditioner do contain silicones, and are formulated to gently cleanse without stripping color. For fine hair it is suggested to use Hydrate Light which is a feather light formula formulated exclusively for fine hair types. It leaves hair bouncy without weighing down the hair and reduces static.

                          http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod3410055

                          Answered on 1/26/2016 by Staff Expert from ULTA Beauty
                      • Q:

                        Does the pureology hydrate shampoo help with brassy hair too? I have blonde hair so if it helps with keeping it blonde and hydrating it, it would be a 2 in one.
                        Asked on 1/6/2016 by k tran

                        1 answer

                        • Staff Expert

                          A:

                          To refresh, preserve tone, and help neutralize brassiness we recommend the Pureology Cool Blonde Enhancing treatment within the Perfect 4 Platinum System. You can use this treatment with any system (including Hydrate) as needed to maintain desired tone. For fragile, highlighted, and highly-lifted hair, try Perfect 4 Platinum Shampoo and Condition to further care (strengthen and brighten) your blonde hair.

                          Answered on 1/25/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Is this shampoo sodium free?
                        Asked on 1/1/2016 by Brown Girl from US

                        1 answer

                        • Staff Expert

                          A:

                          Pureology shampoos are ZeroSulfate - a blend of six extra-gentle surfactants, derived from coconut, corn and sugar, which cleanse hair without stripping colour or causing damage. These lathering ingredients are sulfate-free and do not contain colour-stripping salts (sodium chloride).

                          Answered on 1/25/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Does this product contain any coconut or coconut derivatives?
                        Asked on 12/29/2015 by Jenlouallergictoeverything from Louisville ky

                        1 answer

                        • Staff Expert

                          A:

                          Yes - coconut, corn and sugar make up Pureology Hydrate Shampoo's superior cleansing ingredients.

                          Answered on 1/6/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        My hair is somewhat thick, straight on the top layer, but very wavy/ curly underneath with static, flyaways, and tangles. Would this product work well? I do not blow dry- or normally straighten, but would like a product that does also have a heat procterant in it's haircare line, should I choose to straighten the underneath of my hair.
                        Thank you
                        Asked on 12/27/2015 by Steph

                        1 answer

                        • Staff Expert

                          A:

                          We recommend trying the new Pureology Smooth Perfection System which is formulated for all hair types. It smoothes the hair, eases blow drying, fights frizz and is lightweight and fast-absorbing. The thermal anti-fade complex protects colour treated hair from heat. You can pair the Smooth Perfection Shampoo and Condition with the Smoothing Serum (for normal to thick hair) or the Intense Smoothing Cream (for coarse hair) for 72-hours of frizz control and smoothness.

                          Answered on 1/25/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        I have fine, curly, colored hair and that frizzes with the Florida humidity. I blow dry/straighten my hair and would like to know if this shampoo would work with my hair?
                        Asked on 12/26/2015 by Mal from Florida

                        1 answer

                        • Staff Expert

                          A:

                          For fine hair - if your primary concern is frizz and you typically blow dry/straighten your hair, we recommend the new Pureology Smooth Perfection Shampoo and Condition. You can pair this with the Lightweight Smoothing Lotion for fine hair for 72-hours of frizz control and smoothness.

                          Answered on 1/25/2016 by Staff Expert from Ulta Beauty
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