ULTA
  • Home
  • / Hair
  • / Salon Professional
  • / Shampoo
  • / Hydrate Shampoo
PureologyHydrate Shampoo
Pureology

Hydrate Shampoo

33.8 oz

Item #: 2161848

Special Free Gift with Purchase! Click for Offer Details

Ask a Question
Options
GIFT WITH PURCHASE

FREE Liter Pump with any select haircare brand liter purchase. One per order (offer valid 7/5/15-8/1/15 or while supplies last)

Liter Pump
Details+
How to Use+
Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PureologyHydrate Shampoo
 
4.7

(based on 301 reviews)

98%

of respondents would recommend this to a friend.

Pros

  • Smells great (66)
  • Effective (65)
  • Easy to use (47)
  • Lightweight (31)
  • Good value (20)

Cons

  • Pricey / poor value (23)
  • Pricey (10)
  • Price (9)
  • Cost (3)
  • Not effective (3)

Best Uses

  • Daily use (48)
  • Women (32)
  • Weekly use (14)
  • Men (8)
  • Color treated hair (7)
    • Reviewer Profile:
    • Brand buyer (45), Budget shopper (32)
    • My Beauty Routine Takes:
    • 30 minutes (54), 10 minutes (16), 1+ hour (13)
    • Was this a gift?:
    • No (17)

Reviewed by 301 customers

Sort by

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Great first time Pureology experience!

By truthbetold

from RI

Verified Buyer

Pros

  • Easy To Use
  • Effective
  • Lightweight
  • Smells Great

Cons

    Best Uses

    • Daily Use
    • Men
    • Women

    Comments about Pureology Hydrate Shampoo:

    I've tried other sulfate-free shampoos, and it's taken weeks, or sometimes even months, for my hair to get used to the switch. I can't tell you how refreshing it was that my hair felt "normal" after the very first wash! The shampoo has great lather, and the smell is incredible. If you like the scent of Aveda products, you'll love this shampoo!

     
    5.0

    LOVE IT

    By PURPLENOOK

    from FORT COLLINS

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Good Value
    • Lightweight
    • Smells Great

    Cons

      Best Uses

      • Weekly Use

      Comments about Pureology Hydrate Shampoo:

      I REALLY LIKE THIS PRODUCT

      • My Beauty Routine Takes:
      • 10 Minutes

      (1 of 1 customers found this review helpful)

       
      5.0

      Worth it

      By jwm

      from Rochester, NY

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Effective

      Cons

        Best Uses

        • Daily Use

        Comments about Pureology Hydrate Shampoo:

        I have used Pureology a couple of years now and my hairdresser has remarked at what good shape my hair is in compared to past times. It is expensive but worth it.

        • My Beauty Routine Takes:
        • 30 Minutes

        (1 of 1 customers found this review helpful)

         
        5.0

        Very nice shampoo

        By Chrissylady

        from North Babylon, NY

        About Me Brand Buyer

        Verified Reviewer

        Pros

        • Effective
        • Lightweight
        • Very moisturizing

        Cons

          Best Uses

            Comments about Pureology Hydrate Shampoo:

            I would recommend this formula for those like me with very dry curly hair - it works much better than Pureology's formula for curls, which is awful The hydrating shampoo and conditioner made my curls soft, springy and shiny - I will be buying more.

            • My Beauty Routine Takes:
            • 1+ Hour

            (1 of 1 customers found this review helpful)

             
            5.0

            Luxurious

            By Technomomwi

            from West Salem WI

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Effective
            • Smells Great

            Cons

              Best Uses

              • Daily Use
              • Women

              Comments about Pureology Hydrate Shampoo:

              At 65 with coloring in my hair, this product keeps my hair bouncy and soft. The scent is not overpowering as some shampoos are.

              • My Beauty Routine Takes:
              • 30 Minutes

              (1 of 1 customers found this review helpful)

               
              5.0

              Have been using for years

              By J Mo

              from Lowell IN

              About Me Budget Buyer

              Verified Buyer

              Pros

              • Effective
              • Good Value
              • Lightweight
              • Smells Great

              Cons

              • Complicated To Use

              Best Uses

              • Daily Use

              Comments about Pureology Hydrate Shampoo:

              I used to use Redken for colored hair for years. Once I used Pureology for awhile I could tell how much longer my color stayed.

              • My Beauty Routine Takes:
              • 30 Minutes

              (0 of 1 customers found this review helpful)

               
              4.0

              Hydrate Shampoo

              By Avid golfer

              from Santa Barbara, CA

              About Me Brand Buyer

              Verified Buyer

              Pros

              • Easy To Use
              • Effective
              • Smells Great

              Cons

                Best Uses

                • Daily Use
                • Women

                Comments about Pureology Hydrate Shampoo:

                Shampoo helps keep my hair manageable.

                • My Beauty Routine Takes:
                • 30 Minutes
                 
                5.0

                Best shampoo, excellent results

                By Pat

                from Austin Texas

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Effective
                • Smells Great

                Cons

                  Best Uses

                  • Weekly Use
                  • Women

                  Comments about Pureology Hydrate Shampoo:

                  Hydrates your hair, make it looks healthy and beautiful

                  • My Beauty Routine Takes:
                  • 30 Minutes

                  (0 of 1 customers found this review helpful)

                   
                  5.0

                  This is all I use

                  By Soochill

                  from San Diego, CA

                  About Me Budget Buyer

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Effective

                  Cons

                    Best Uses

                    • Weekly Use

                    Comments about Pureology Hydrate Shampoo:

                    Leaves your hair amazing

                    • My Beauty Routine Takes:
                    • 30 Minutes

                    (0 of 1 customers found this review helpful)

                     
                    5.0

                    Pureology

                    By Mare

                    from Wilmington, DE

                    About Me Brand Buyer

                    Verified Buyer

                    Pros

                    • Good Value

                    Cons

                      Best Uses

                      • Daily Use
                      • Women

                      Comments about Pureology Hydrate Shampoo:

                      Love the product!

                      • My Beauty Routine Takes:
                      • 30 Minutes

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »

                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      6 Questions | 6 Answers
                      Displaying questions 1-6
                      • Q:

                        I have long waive hair natural black ! What shampoo do you recommend ?
                        Asked on 7/19/2015 by Yaquita from Cranston, Rhode Island

                        1 answer

                        • Staff Expert

                          A:

                          Pureology Hydrate Shampoo is formulated for all hair types. If hydration is your primary concern we highly recommend this product.

                          Answered on 7/23/2015 by Staff Expert from ULTA.com
                      • Q:

                        I am a black woman and my hair is permed and on the thick side. What is the best shampoo and conditioner I should use. And are your products safe to use every week...let me know, thank you.
                        Asked on 6/21/2015 by Wendy from Arizona

                        1 answer

                        • Staff Expert

                          A:

                          To address the needs of dry, chemically-treated, thick/coarse hair, we suggest using Pureology Strength Cure Shampoo (Item #:2272700) & Restorative Masque (Item #: 2272705) weekly to fortify and reduce breakage. On damp towel-dried hair, follow with the use of Strength Cure Fabulous Lengths (Item #: 2272706) to help strengthen the hair fiber, reduce breakage, and bring softness to even the oldest of strands.

                          However, if moisture is your primary concern, we suggest using Hydrate Shampoo & Hydra Whip Masque (Item #: 2218633) on a weekly basis to dramatically improve moisture, movement and manageability. On damp towel-dried hair, follow with the use of Colour Fanatic (Item #: 2264503) to prime hair before applying styling products. This product has multiple benefits and helps to even out porosity, provide better shine and manageability, and ultimately delivers a better, healthier-looking end result. Colour Fanatic can also be used daily to refresh moisture and manageability.

                          Answered on 6/25/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        My hair is shoulder length, bleached, curly, thick, frizzy and dry. I only wash it once a week, sometimes twice a week. Which Pureology shampoo would be best for my hair type?
                        Asked on 6/17/2015 by miss abby from Big Canoe, GA

                        1 answer

                      • Q:

                        My hair is fine, frizzy and dry, is this the shampoo and conditioner I need?
                        Asked on 5/28/2015 by Beauty Lady from Rockwall, TX

                        1 answer

                        • Staff Expert

                          A:

                          Pureology offers the Pure Volume System for fine hair, the Hydrate System for dry hair and the Super Smooth System for frizzy hair. We recommend consulting with an ULTA Beauty Stylist who can evaluate your hair and recommend the product regimen that would be best for your specific hair needs! To find your nearest ULTA Beauty, please visit:

                          http://www.ulta.com/ulta/stores/storelocator.jsp

                          Answered on 5/29/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        If I have fine hair will this product weigh it down more?
                        Asked on 5/6/2015 by Cher

                        1 answer

                        • Staff Expert

                          A:

                          Hydrate Shampoo is ideal for dry, color-treated hair of any type and texture, including fine hair types. It features a hydrating formula that won't weigh hair down.

                          Answered on 5/7/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Does this product have sodium chloride in it (is is safe to use on hair that has been treated with keratin)?
                        Asked on 4/19/2015 by MPH

                        1 answer

                        • Staff Expert

                          A:

                          Pureology shampoos do not use harsh surfactant salts. While having no effect on product performance, salts in the formulas are derived from other raw materials - not added, and can be detected at minimal residual amounts. Please reach out to the stylist who performed the treatment to discuss what products are safe to use on hair that has been treated with keratin.

                          Answered on 4/23/2015 by Staff Expert from ULTA Beauty
                      Displaying questions 1-6

                      Do you have a question about this product?