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Pureology Hydrate Shampoo

Pureology

Hydrate Shampoo

33.8 oz

Item #: 2161848

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Pureology Hydrate Shampoo gently cleanses without stripping colour with this concentrated moisturizing shampoo. ZeroSulfate formula with the exclusive AntiFadeComplex delivers a rich lather, while infusing hair with essential hydration and colour retention.
  • Concentrated formula
  • Luxurious lather, easy rinsing
  • Extra gentle cleansers
  • Does not strip colour
  • Luxurious fragrance for a multi-sensorial, spa-like experience
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    AntiFadeComplex
    ZeroSulfate
    Natural Plant Extracts: Rose, Sandalwood and Green Tea
    Signature Aromatherapy Blend: Ylang Ylang, Bergamot, Anise, and Patchouli

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyHydrate Shampoo
     
    4.7

    (based on 504 reviews)

    98%

    of respondents would recommend this to a friend.

    Pros

    • Cleans thoroughly (111)
    • Improves hair health (108)
    • Lathers well (102)
    • Effective (100)
    • Great smell (98)

    Cons

    • Pricey / poor value (32)
    • Pricey (12)
    • Price (11)
    • Smells bad (7)
    • Not effective (4)

    Best Uses

    • Daily use (155)
    • Women (53)
    • Fine hair (33)
    • Thick hair (33)
    • Curly hair (24)
      • Was this a gift?:
      • No (17)
      • Hair Type:
      • Wavy hair (70), Straight hair (65), Very curly hair (10)
      • Reviewer Profile:
      • Beauty conscious (74), Brand buyer (68), Budget shopper (50), Survivalist / minimalist (38), Product junkie (24)
      • My Beauty Routine Takes:
      • 30 minutes (82), 10 minutes (23), 1+ hour (22)

    Reviewed by 504 customers

    Displaying reviews 1-10

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    Previous | Next »

     
    5.0

    I would buy this again

    By Manda

    from Dallas, TX

    About Me Minimalist

    Verified Buyer

    Pros

    • Adds Shine
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Daily Use

      Comments about Pureology Hydrate Shampoo:

      I color treat my hair & use heated tools this product help hydrate my hair.

      • Hair Type:
      • Straight Hair
       
      5.0

      Love this shampoo!

      By Judy

      from Roselle, Il

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Daily Use

        Comments about Pureology Hydrate Shampoo:

        I have tried other shampoos , but end up throwing them away. This is a great product!

        • Hair Type:
        • Wavy Hair
         
        5.0

        Yes

        By SHR

        from Dallas , TX

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Adds Volume

        Cons

          Best Uses

          • Daily Use

          Comments about Pureology Hydrate Shampoo:

          Friend's recommendation

          • Hair Type:
          • Straight Hair
           
          3.0

          Good product by too pricey

          By Sher

          from Reno

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Improves Hair Health

          Cons

          • Doesn't Lather Well

          Best Uses

          • Daily Use

          Comments about Pureology Hydrate Shampoo:

          Too expensive by I like it

          • Hair Type:
          • Wavy Hair

          (1 of 1 customers found this review helpful)

           
          5.0

          This is the best shampoo I've ever used.

          By Just Jen

          from Carson City, NV

          About Me Product Junkie

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Colored/Damaged

            Comments about Pureology Hydrate Shampoo:

            I use this shampoo every day. I will continue using it.

            • Hair Type:
            • Wavy Hair
             
            5.0

            Love it

            By Mimi

            from Virginia Beach

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Doesn't dry out hair
            • Great Smell
            • Lathers Well

            Cons

              Best Uses

              • Curly Hair
              • Daily Use
              • Oily Hair
              • Thicker Hair
              • Thinner Hair

              Comments about Pureology Hydrate Shampoo:

              Love this shampoo, both my daughter and I use it. It's great for any hair type!

              • Hair Type:
              • Very Curly Hair

              (1 of 1 customers found this review helpful)

               
              5.0

              Love it

              By Lucy

              from Santa Ana ca

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Shine
              • Cleans Thoroughly
              • Improves Hair Health

              Cons

                Best Uses

                • Daily Use

                Comments about Pureology Hydrate Shampoo:

                I use this daily and highly recommend it

                • Hair Type:
                • Wavy Hair
                 
                5.0

                What a Differance

                By Suz

                from Florida

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Just Love It
                • Lathers Well

                Cons

                  Best Uses

                    Comments about Pureology Hydrate Shampoo:

                    It does all I need for my hair!

                    • Hair Type:
                    • Straight Hair
                     
                    5.0

                    LOVE

                    By Joanne

                    from Bethesda, Maryland

                    About Me Minimalist

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Improves Hair Health

                    Cons

                      Best Uses

                      • Once a week

                      Comments about Pureology Hydrate Shampoo:

                      Used last Monday and again tonight. Was great. My hair already feels healthier

                      • Hair Type:
                      • Wavy Hair

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      fantastic product

                      By Don Shannon

                      from Aloha Oregon

                      About Me Minimalist

                      Verified Buyer

                      Pros

                      • Adds Shine
                      • Adds Volume
                      • Cleans Thoroughly
                      • Gentle
                      • Great Smell
                      • Improves Hair Health
                      • Lathers Well

                      Cons

                        Best Uses

                        • Curly Hair
                        • Daily Use
                        • Oily Hair
                        • Thicker Hair
                        • Thinner Hair

                        Comments about Pureology Hydrate Shampoo:

                        Have used the product for at least six years has always worked well for me and have no intentions of changing

                        • Hair Type:
                        • Wavy Hair

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        22 Questions | 22 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          Do the hydrate shampoo and conditioner contain silicones? Will it weigh down my fine hair?
                          Asked on 1/11/2016 by star from Michigan

                          1 answer

                          • Staff Expert

                            A:

                            Yes – Pureology Hydrate Shampoo and Conditioner do contain silicones, and are formulated to gently cleanse without stripping color. For fine hair it is suggested to use Hydrate Light which is a feather light formula formulated exclusively for fine hair types. It leaves hair bouncy without weighing down the hair and reduces static.

                            http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod3410055

                            Answered on 1/26/2016 by Staff Expert from ULTA Beauty
                        • Q:

                          Does the pureology hydrate shampoo help with brassy hair too? I have blonde hair so if it helps with keeping it blonde and hydrating it, it would be a 2 in one.
                          Asked on 1/6/2016 by k tran

                          1 answer

                          • Staff Expert

                            A:

                            To refresh, preserve tone, and help neutralize brassiness we recommend the Pureology Cool Blonde Enhancing treatment within the Perfect 4 Platinum System. You can use this treatment with any system (including Hydrate) as needed to maintain desired tone. For fragile, highlighted, and highly-lifted hair, try Perfect 4 Platinum Shampoo and Condition to further care (strengthen and brighten) your blonde hair.

                            Answered on 1/25/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Is this shampoo sodium free?
                          Asked on 1/1/2016 by Brown Girl from US

                          1 answer

                          • Staff Expert

                            A:

                            Pureology shampoos are ZeroSulfate - a blend of six extra-gentle surfactants, derived from coconut, corn and sugar, which cleanse hair without stripping colour or causing damage. These lathering ingredients are sulfate-free and do not contain colour-stripping salts (sodium chloride).

                            Answered on 1/25/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Does this product contain any coconut or coconut derivatives?
                          Asked on 12/29/2015 by Jenlouallergictoeverything from Louisville ky

                          1 answer

                          • Staff Expert

                            A:

                            Yes - coconut, corn and sugar make up Pureology Hydrate Shampoo's superior cleansing ingredients.

                            Answered on 1/6/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          My hair is somewhat thick, straight on the top layer, but very wavy/ curly underneath with static, flyaways, and tangles. Would this product work well? I do not blow dry- or normally straighten, but would like a product that does also have a heat procterant in it's haircare line, should I choose to straighten the underneath of my hair.
                          Thank you
                          Asked on 12/27/2015 by Steph

                          1 answer

                          • Staff Expert

                            A:

                            We recommend trying the new Pureology Smooth Perfection System which is formulated for all hair types. It smoothes the hair, eases blow drying, fights frizz and is lightweight and fast-absorbing. The thermal anti-fade complex protects colour treated hair from heat. You can pair the Smooth Perfection Shampoo and Condition with the Smoothing Serum (for normal to thick hair) or the Intense Smoothing Cream (for coarse hair) for 72-hours of frizz control and smoothness.

                            Answered on 1/25/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          I have fine, curly, colored hair and that frizzes with the Florida humidity. I blow dry/straighten my hair and would like to know if this shampoo would work with my hair?
                          Asked on 12/26/2015 by Mal from Florida

                          1 answer

                          • Staff Expert

                            A:

                            For fine hair - if your primary concern is frizz and you typically blow dry/straighten your hair, we recommend the new Pureology Smooth Perfection Shampoo and Condition. You can pair this with the Lightweight Smoothing Lotion for fine hair for 72-hours of frizz control and smoothness.

                            Answered on 1/25/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Does this product contain any salts?
                          Asked on 12/10/2015 by Kittymom from Buffalo, NY

                          1 answer

                          • Staff Expert

                            A:

                            No, Pureology shampoos are ZeroSulfate - a blend of six extra-gentle surfactants, derived from coconut, corn and sugar, which cleanse hair without stripping color or causing damage. These lathering ingredients are sulfate-free and do not contain color-stripping salts (sodium chloride).

                            Answered on 12/18/2015 by Staff Expert from Ulta Beauty
                        • Q:

                          Is it tested on animals?
                          Asked on 10/21/2015 by Bre from Chicago

                          1 answer

                          • Staff Expert

                            A:

                            No, this product is not tested on animals. All Pureology products are 100% Vegan—no animal testing, animal products or by-products.

                            Answered on 10/27/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          I have Keratin treated hair, is this product safe to use?
                          Asked on 10/15/2015 by Ulta Lover from Bel Air, MD

                          1 answer

                          • Staff Expert

                            A:

                            Please reach out to the stylist who performed the treatment to discuss what products are safe to use on hair that has been treated with keratin. This product is free of sulfates and harsh surfactant salts.

                            Answered on 10/15/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          Can you use this product when you have tape in hair extensions?
                          Asked on 10/13/2015 by Kendra from US

                          1 answer

                          • Staff Expert

                            A:

                            Hydrate Shampoo features a gentle, sulfate-free formula, but we always recommend consulting your professional stylist or the manufacturer when it comes to the proper care and products for your extensions.

                            Answered on 10/14/2015 by Staff Expert from ULTA Beauty
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