ULTA
  • Home
  • / Hair
  • / Salon Professional
  • / Shampoo
  • / Hydrate Shampoo
PureologyHydrate Shampoo
Pureology

Hydrate Shampoo

33.8 oz

Item #: 2161848

Special Free Gift with Purchase! Click for Offer Details
ASK A QUESTION
Options
GIFT WITH PURCHASE

FREE liter pump with any select haircare brand liter purchase (offer valid 7/6/14-8/2/14 or while supplies last)

$3.00 Value

Liter Pump
Details+
How to Use+
Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
 
4.7

(based on 208 reviews)

99%

of respondents would recommend this to a friend.

Pros

  • Smells great (15)
  • Smells good (11)
  • Hydrating (6)
  • A little goes a long way (5)
  • Great smell (5)

Cons

  • Pricey / poor value (15)
  • Price (9)
  • Pricey (7)
  • Cost (3)

Best Uses

  • Color treated hair (6)
  • Everyday (6)
  • Daily (4)
  • Dry hair (4)
  • Damaged hair (3)
    • Was this a gift?:
    • No (15)

Reviewed by 208 customers

Sort by

Displaying reviews 1-10

Back to top

Previous | Next »

(1 of 1 customers found this review helpful)

 
5.0

Worth Every Penny!!

By Kelly

from Quakertown, PA

Pros

  • Amazing
  • Lasts forever

Cons

    Best Uses

      I have NEVER skimped on hair products but it took me a few months to convince myself to buy this shampoo and conditioner. After trying my friends I knew I had to have it. It makes my hair silky and smooth, it rinses so quickly and a LITTLE goes a LONG way!! I have seen many comments on the price, but think about it, this will last for almost an entire year!! The smell is amazing, I could go on and on about how great this product is!

      • Was this a gift?:
      • No

      (0 of 2 customers found this review helpful)

       
      5.0

      You get what you pay for!

      By Michelle

      from Litchfield Park, AZ

      Pros

      • less hair falls out
      • Makes Hair Soft As Silk
      • Repairs hair
      • Smell is amazing

      Cons

        Best Uses

          My hair stylist recommended this product to me. She shampooed my hair with it after she highlighted and colored my hair. (Yes, I totally destroy my hair every three months) When I saw the price I decided to pass on it....at first. After a day of feeling how soft and silky it made my hair I started thinking about it again. After three days of it staying that soft and silky and not getting oily, I drove back to the salon and bought the small bottles of shampoo and conditioner. After my last color a few weeks ago, I bought the large bottles. Its worth every penny and I've never used a shampoo that could compare. (and I've never bought store brand, always salon brand) Even my teenage daughter goes crazy over it! I cant say anything negative - if you want quality you have to pay for it. The old addage holds true - you get what you pay for.

          • Was this a gift?:
          • No
           
          5.0

          Simply Amazing

          By caraderouen

          from Beaumont, Tx

          Pros

          • Manageable
          • Soft

          Cons

            Best Uses

              I never write reviews but I had to about this shampoo and matching conditioner. I have suffered from terrible static in my hair causing it to be unruly and difficult to style. As soon as I got home I used it. One word. Amazing. Zero static and soft, fixable hair. Love love love this stuff!!!! My boyfriend even complimented how pretty my hair was. All smiles!!!

              • Was this a gift?:
              • No

              (1 of 1 customers found this review helpful)

               
              5.0

              Worth the price!!!

              By Neeshia

              from Alabama

              Pros

                Cons

                  Best Uses

                    Switching to Pureology saved my hair! I was initially reluctant to purchase because of the price but after having a friend rave about it I gave it a try and I'm glad I did. I would now gladly pay double for it. My hair was falling out by the handfuls before switching. I have always had to use conditioner but after about a month of using Pureology I found that my color treated hair was so healthy I only had to use conditioner every other time I washed my hair. Amazing, amazing, amazing!! And it's true when they say just a little of this shampoo and conditioner goes a long long way, the 8.5 oz bottles lasted me for 3 months and I wash my hair every day if that tells you anything.

                    • Was this a gift?:
                    • No

                    (3 of 3 customers found this review helpful)

                     
                    5.0

                    HEAVEN FOR MY HAIR!

                    By LatinNurse

                    from East Chicago, IN

                    Pros

                    • Amazing Smell
                    • Hydrating
                    • Luscious
                    • Rich lather

                    Cons

                    • Price

                    Best Uses

                    • Damaged Hair
                    • Hair

                    I never thought I would spend so much money on a Shampoo/Conditioner but I decided to try it. I am really happy I did. It is super EXPENSIVE but WORTH EVERY PENNY. For one thing, I experience far less tangling while combing hair after the shower. I feel and I see that under the light I have more shine to my hair. My hair drinks this up. I feel that this combination of shampoo/conditioner opens up the cuticle and actually repairs the damage that your hair for years has been through. I love the medicinal scent that this shampoo has. (I know, it's weird) but I love it. I can't say enough good things about this combo. As for the Conditioner, OMG LOVELY. It has a strong menthol scent that I love. When you massage your scalp with it, you experience this tingling minty sensation that is out of this world and it is like giving yourself a mini spa fix in the comfort of your own home. I can understand now of why the price is set at what it is. I don't have any regrets and am considering trying more hair products in the pureology line. I have never felt my hair so healthy with any other shampoo/conditioner. Thankyou Pureology :) . That ends this long review! hope this helps. Try it! Brings your hair back to life!

                    • Was this a gift?:
                    • No

                    (1 of 1 customers found this review helpful)

                     
                    4.0

                    everything's great but the smell

                    By Jaime Liz

                    from Orlando, FL

                    I've only used a sample bottle of this shampoo. But, it makes my hair feel amazing. My only qualm with it is that it makes my hair smell like melted crayons.

                    (0 of 1 customers found this review helpful)

                     
                    5.0

                    Worth every penny!

                    By dc0103

                    from Orlando, Fl

                    Pros

                    • Great smell
                    • Just Plain Perfection
                    • Light
                    • Perfect Amount Of Suds

                    Cons

                    • Price

                    Best Uses

                    • Everyday use

                    This is amazing shampoo/conditioner. Coming from someone who used to do hair, I never used Pureology because of the price. I didn't want my clients to get attached to something that wasn't exactly affordable. Boy was I missing out! I love this stuff and I make it a priority to purchase. It lasts a very long time and works wonders, so in reality the price isn't horrible in the long run.

                    • Was this a gift?:
                    • No

                    (2 of 3 customers found this review helpful)

                     
                    5.0

                    The BEST ever!!!

                    By Lilbabydoll

                    from Oregon

                    Pros

                    • Color stay
                    • Last long
                    • Lovie
                    • Smells Great
                    • Vibrant

                    Cons

                      Best Uses

                        Hands down this is then BEST shampoo I have ever used! I use the conditioner as well. My hair is very thick, and it is more thick, more vibrant, my color is stay power, more everything!!! It is worth every cent, and lasts you along time! I will not use anything else!

                        • Was this a gift?:
                        • No

                        (1 of 1 customers found this review helpful)

                         
                        5.0

                        It's the only shampoo I use!

                        By 2 crazynuts

                        from Royse City, TX

                        Pros

                        • Healthy
                        • Hydration
                        • No Animal Testing
                        • Prolongs Color
                        • Shine
                        • Smells nice
                        • Softer Silkier Hair

                        Cons

                        • Only The Store

                        Best Uses

                        • All Hair Types
                        • daily
                        • With The Conditioner

                        I have used this Shampoo everyday for the year & a half on my short, thick, color treated, daily straightened hair and love everything about it! Some people have gripped about the price, but as with all salon quality/professional health and beauty items the results are not magical with just 1 application so try it for a week and see the difference.

                        • Was this a gift?:
                        • No

                        (2 of 3 customers found this review helpful)

                         
                        5.0

                        Love this shampoo!

                        By Katie C.

                        from Watertown, MA

                        Pros

                        • Gentle
                        • Hydrating
                        • Makes hair soft
                        • Shine

                        Cons

                        • Pricey

                        Best Uses

                        • Color-treated hair
                        • Damaged Hair
                        • Dry hair
                        • Everyday use

                        I love this product! I was desperately looking for a shampoo that wouldn't strip my color-processed hair as well as something that was NOT tested on animals. I wanted something that would keep my hair shiny and healthy. This shampoo matched my every need. Typically I would not spend this much for shampoo, but I thought I'd give it a try. I'm sooooo glad I did, it was worth every penny. I highly recommend this product.

                        • Was this a gift?:
                        • No

                        Displaying reviews 1-10

                        Back to top

                        Previous | Next »