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PureologyHydrate Shampoo
Pureology

Hydrate Shampoo

33.8 oz

Item #: 2161848

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PureologyHydrate Shampoo
 
4.7

(based on 276 reviews)

97%

of respondents would recommend this to a friend.

Pros

  • Smells great (51)
  • Effective (45)
  • Easy to use (35)
  • Lightweight (19)
  • Good value (14)

Cons

  • Pricey / poor value (19)
  • Price (9)
  • Pricey (9)
  • Cost (3)
  • Not effective (3)

Best Uses

  • Daily use (32)
  • Women (19)
  • Weekly use (8)
  • Everyday (7)
  • Color treated hair (6)
    • Reviewer Profile:
    • Brand buyer (29), Budget shopper (27)
    • My Beauty Routine Takes:
    • 30 minutes (35), 10 minutes (13), 1+ hour (12)
    • Was this a gift?:
    • No (17)

Reviewed by 276 customers

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Displaying reviews 1-10

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5.0

Best shampoo for my hair!

By Debbie

from Santa Clarita, CA

About Me Budget Buyer

Verified Buyer

Pros

  • Easy To Use
  • Effective
  • Lightweight
  • Smells Great

Cons

  • Pricey

Best Uses

  • Softer Hair
  • Weekly Use
  • Women

Comments about Pureology Hydrate Shampoo:

For starters, I have very naturally curly hair; some curls are tighter in locations and looser in others. And A little frizzy in a few spots. But this product line works well with my hair.

I've tried other brands with claims of softness and hydration and they worked...to an extent. But, Pureology, in spite of the bite it takes out of my budget. works best. My hair is always soft and bouncy. Luckily, I only have to wash one or twice a week so my the shampoo and condition last.

I decided that the price was worth how my hair turned out.

I also use the Color Fanatic product by Pureology as well. Great product!

  • My Beauty Routine Takes:
  • 30 Minutes
 
5.0

Love this shampoo!

By jen

from palo alto, ca

About Me Budget Buyer

Verified Buyer

Pros

    Cons

    • Expensive

    Best Uses

      Comments about Pureology Hydrate Shampoo:

      I love this shampoo. I have been using it for about 12 years now and will not go back to any other shampoo. My hair always feels so soft and I always get compliments on how healthy and shiny my hair is (I dye my hair 1 every 2 months). The only downside is the price but I will never go back to anything else!!

      • My Beauty Routine Takes:
      • 30 Minutes

      (0 of 1 customers found this review helpful)

       
      5.0

      A little goes a long way

      By Shelley, top gardener

      from Fair view, Or

      Verified Buyer

      Pros

      • Easy To Use
      • Effective
      • Lightweight
      • Smells Great

      Cons

        Best Uses

        • Daily Use

        Comments about Pureology Hydrate Shampoo:

        Great product for daily shampoo to tame frizzy hair.

        • My Beauty Routine Takes:
        • 30 Minutes

        (0 of 1 customers found this review helpful)

         
        1.0

        I really wanted to love it

        By Abby

        from Pennsylvania

        Verified Reviewer

        Pros

        • Lathers Well
        • Smells Great

        Cons

        • Causes Flakes
        • Causes Irritation
        • Not Effective
        • Pricey

        Best Uses

          Comments about Pureology Hydrate Shampoo:

          I expected great things from this because everyone and their mother told me it was the Holy Grail of hair products. I first tried the smoothing shampoo but it made my scalp SEVERELY itchy. The girl at the store told me I may be allergic to Keratin, but I should try the Hydrate one because it was still the best brand she'd ever used. I really wanted to love it and I always thought the price meant it would be better. Alas, this one also made my scalp somewhat itchy, and also caused my scalp to be SUPER flaky. I will say, it lathered really well and felt AMAZING when I was applying it. But after my hair dries I noticed no real difference and the more I used it the more I hated it. Definitely will not trust this brand again.

          (0 of 1 customers found this review helpful)

           
          4.0

          I love Pureology - my favorite shampoo for color.

          By Jane

          from Cumming, GA

          About Me Brand Buyer

          Verified Buyer

          Pros

          • Easy To Use
          • Effective
          • Lightweight
          • Smells Great

          Cons

            Best Uses

            • Daily Use
            • Men
            • On-the-go
            • Weekly Use
            • Women

            Comments about Pureology Hydrate Shampoo:

            I love this product, because it helps my color last longer. It only takes a little each time you shampoo your hair. The product hasn't changed over the years. It is a little pricey.

            • My Beauty Routine Takes:
            • 30 Minutes

            (1 of 2 customers found this review helpful)

             
            1.0

            Leaves hair oily!

            By Sam

            from Chicago, IL

            About Me Brand Buyer

            Verified Reviewer

            Pros

              Cons

                Best Uses

                  Comments about Pureology Hydrate Shampoo:

                  I have use this product years ago and it was amazing. They must have reformulated the product because now I recently purchased the shampoo and conditioner and it leaves my hair so oily and greasyI have use this product years ago and it was amazing they must have reformulated the product because now I recently purchased the shampoo and conditioner and it leaves my hair

                  • My Beauty Routine Takes:
                  • 30 Minutes
                   
                  5.0

                  Works well

                  By Laura

                  from Colfax, CA

                  About Me Budget Buyer

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Effective
                  • Lathers Well
                  • Smells Great

                  Cons

                  • Pricy

                  Best Uses

                  • Every Other Day Use

                  Comments about Pureology Hydrate Shampoo:

                  I have been using for only few weeks, but seems to do well. Smells nice and lathers very well,. You need only a very small amount. Does not leave hair feeling dry or striped of moisture.

                  • My Beauty Routine Takes:
                  • 10 Minutes
                   
                  5.0

                  Excellent

                  By Pokey

                  from Illinois

                  About Me Brand Buyer

                  Verified Buyer

                  Pros

                  • Effective

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about Pureology Hydrate Shampoo:

                    My hair is damaged from blowdrying, curling irons and flat iron. This shampoo has no su;phates and is great for colored hair :-)

                    • My Beauty Routine Takes:
                    • 1+ Hour

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    This is the only product I use on my color treated hairn

                    By Red

                    from Norwalk ca

                    About Me Brand Buyer

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Effective
                    • Good Value
                    • Lightweight
                    • Smells Great

                    Cons

                      Best Uses

                      • Daily Use
                      • Oily Skin

                      Comments about Pureology Hydrate Shampoo:

                      Makes my red hair stay red longer

                      • My Beauty Routine Takes:
                      • 10 Minutes
                       
                      5.0

                      Purology hydrate shampoo

                      By Lizzy

                      from Mi

                      About Me Budget Buyer

                      Verified Buyer

                      Pros

                      • Easy To Use
                      • Effective

                      Cons

                        Best Uses

                        • Daily Use
                        • Great For Dry Damaged Hai
                        • Weekly Use

                        Comments about Pureology Hydrate Shampoo:

                        I use this product 3 times a week. Thick texture is great for dry damaged hair.

                        • My Beauty Routine Takes:
                        • 10 Minutes

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        5 Questions | 5 Answers
                        Displaying questions 1-5
                        • Q:

                          I am a black woman and my hair is permed and on the thick side. What is the best shampoo and conditioner I should use. And are your products safe to use every week...let me know, thank you.
                          Asked on 6/21/2015 by Wendy from Arizona

                          1 answer

                          • Staff Reviewer

                            A:

                            To address the needs of dry, chemically-treated, thick/coarse hair, we suggest using Pureology Strength Cure Shampoo (Item #:2272700) & Restorative Masque (Item #: 2272705) weekly to fortify and reduce breakage. On damp towel-dried hair, follow with the use of Strength Cure Fabulous Lengths (Item #: 2272706) to help strengthen the hair fiber, reduce breakage, and bring softness to even the oldest of strands.

                            However, if moisture is your primary concern, we suggest using Hydrate Shampoo & Hydra Whip Masque (Item #: 2218633) on a weekly basis to dramatically improve moisture, movement and manageability. On damp towel-dried hair, follow with the use of Colour Fanatic (Item #: 2264503) to prime hair before applying styling products. This product has multiple benefits and helps to even out porosity, provide better shine and manageability, and ultimately delivers a better, healthier-looking end result. Colour Fanatic can also be used daily to refresh moisture and manageability.

                            Answered on 6/25/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          My hair is shoulder length, bleached, curly, thick, frizzy and dry. I only wash it once a week, sometimes twice a week. Which Pureology shampoo would be best for my hair type?
                          Asked on 6/17/2015 by miss abby from Big Canoe, GA

                          1 answer

                        • Q:

                          My hair is fine, frizzy and dry, is this the shampoo and conditioner I need?
                          Asked on 5/28/2015 by Beauty Lady from Rockwall, TX

                          1 answer

                          • Staff Reviewer

                            A:

                            Pureology offers the Pure Volume System for fine hair, the Hydrate System for dry hair and the Super Smooth System for frizzy hair. We recommend consulting with an ULTA Beauty Stylist who can evaluate your hair and recommend the product regimen that would be best for your specific hair needs! To find your nearest ULTA Beauty, please visit:

                            http://www.ulta.com/ulta/stores/storelocator.jsp

                            Answered on 5/29/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          If I have fine hair will this product weigh it down more?
                          Asked on 5/6/2015 by Cher

                          1 answer

                          • Staff Reviewer

                            A:

                            Hydrate Shampoo is ideal for dry, color-treated hair of any type and texture, including fine hair types. It features a hydrating formula that won't weigh hair down.

                            Answered on 5/7/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          Does this product have sodium chloride in it (is is safe to use on hair that has been treated with keratin)?
                          Asked on 4/19/2015 by MPH

                          1 answer

                          • Staff Reviewer

                            A:

                            Pureology shampoos do not use harsh surfactant salts. While having no effect on product performance, salts in the formulas are derived from other raw materials - not added, and can be detected at minimal residual amounts. Please reach out to the stylist who performed the treatment to discuss what products are safe to use on hair that has been treated with keratin.

                            Answered on 4/23/2015 by Staff Expert from ULTA Beauty
                        Displaying questions 1-5

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