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Urban Decay Cosmetics Original Eyeshadow Primer Potion

Urban Decay Cosmetics

Original Eyeshadow Primer Potion

Item #: 2229939

A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
 
4.7

(based on 1721 reviews)

96%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (1434)
  • Long lasting (1417)
  • Crease resistant (1324)
  • Blends easily (1090)
  • Silky texture (807)

Cons

  • Creases (54)
  • Doesn't blend well (38)
  • Difficult to apply (36)
  • Wears off easily (25)
  • Smudges or flakes (23)

Best Uses

  • Everyday (1428)
  • Going out (890)
  • Work (814)
  • Natural effect (647)
  • Smokey effect (566)
    • Reviewer Profile:
    • Classic style (651), Natural style (646), Trendy style (283)
    • Skin Tone:
    • Fair (853), Medium (689), Deep (59)

Reviewed by 1721 customers

Displaying reviews 1-10

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5.0

I love this product so much

By Kayla

from Bella vista arkansas

Verified Buyer

Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

I got this last Friday before I went to a concert. It was muggy and raining. I was sweating my butt off. But my eye shadow was perfect all night long

 
5.0

never knew a product could be so good

By Beach Babe

from San Antonio, TX

Verified Buyer

Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

My eyeshadow lasted an entire day at the beach! this product is amazing!!!!!

 
5.0

Really good eye prime

By safj

from Southeast Georgia

About Me Classic Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    I have used this since it came out. I will definately use it again.

    • Skin Tone:
    • Medium
     
    5.0

    Works great

    By Girlfriend

    from Illinois

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Smokey Effect
      • Work

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      Use on eyelids and lips

      • Skin Tone:
      • Medium
       
      5.0

      You can cry for hours and your shadow will still look bomb

      By Kara

      from Owensboro, Ky

      About Me Trendy Style

      Verified Buyer

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      This stuff is worth every penny. I use it everyday. You don't realize how incredible it is until you try and then you'll never go back

      • Skin Tone:
      • Medium
       
      5.0

      Yes I've bought it several times

      By Pat

      from Utah

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Highly Pigmented
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        Sometimes it balls up

        • Skin Tone:
        • Medium

        (0 of 1 customers found this review helpful)

         
        3.0

        Good.

        By Mangobubus

        from Martinsburg, WV

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Silky Texture

        Cons

          Best Uses

          • Going Out
          • Natural Effect

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          Easy to use, nice packaging. Have no problems or issues with it.

          • Skin Tone:
          • Deep
           
          5.0

          Helps eyeshadow stay on all day

          By Natural style

          from Sacramento, CA

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Crease Resistant
          • Great Color
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Work

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            This goes on so smoothly and stays on all day. It has a very light tint which I think is nice. The only issue I have is the bottom of the application wand is a little scratchy so I just dab it on my eye and rub with my finger. Otherwise, I think this product is great and wish I had discovered it 10 years ago.

            • Skin Tone:
            • Fair
             
            5.0

            My Holy Grail of eyeshadow primers!

            By Jul

            from W

            About Me Classic Style

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Smokey Effect
              • Work

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              This eyeshadow primer is IT for me! I've tried the other colored/altered versions, but I like this one best. It's the most neutral and the formula lasts better than the others. I have oily skin and my eyeshadow smudges and creases with other primers, but this one keeps in place ALL NIGHT-- I've slept in this and woken up with still-perfect eyeshadow the next morning.
              I don't have the new tube with the wand, so I can't comment on its current packaging, but I would still apply it with my fingers, regardless. The hard-plastic packaging they had a couple years ago had a little doe-foot want and I feel like the formula blends better without the wand. You also don't need much product, and I always felt like the wand they used to have applied more product than was necessary, and thereby wasted it.

              • Skin Tone:
              • Fair

              (0 of 1 customers found this review helpful)

               
              1.0

              I heard this was a great to use but it didn't work for me

              By N

              from Co.

              About Me Classic Style

              Verified Buyer

              Pros

                Cons

                • Wears Off Easily

                Best Uses

                  Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                  Na

                  • Skin Tone:
                  • Fair

                  Displaying reviews 1-10

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