ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eye Primer & Base
  • / Original Eye Shadow Primer Potion
Urban Decay Cosmetics Original Eye Shadow Primer Potion

Urban Decay Cosmetics

Original Eye Shadow Primer Potion

Item #: 2229939

A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eye Shadow Primer Potion
 
4.7

(based on 1683 reviews)

96%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (1405)
  • Long lasting (1388)
  • Crease resistant (1297)
  • Blends easily (1065)
  • Silky texture (793)

Cons

  • Creases (53)
  • Doesn't blend well (38)
  • Difficult to apply (32)
  • Wears off easily (24)
  • Smudges or flakes (23)

Best Uses

  • Everyday (1400)
  • Going out (870)
  • Work (796)
  • Natural effect (631)
  • Smokey effect (555)
    • Reviewer Profile:
    • Classic style (640), Natural style (631), Trendy style (276)
    • Skin Tone:
    • Fair (835), Medium (676), Deep (58)

Reviewed by 1683 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Love it!

By Nik Nak

from Dubuque, IA

About Me Classic Style

Verified Buyer

Pros

  • Applies Smoothly
  • Great Color
  • Long Lasting
  • Silky Texture

Cons

  • Creases

Best Uses

  • Everyday
  • Going Out
  • Natural Effect
  • Smokey Effect
  • Work

Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

I use it everyday to help with my eye shadow & prevent my perversion mascara from leaving marks on my eye lids

  • Skin Tone:
  • Medium
 
5.0

Great product

By None

from Muncie

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

    None

    • Skin Tone:
    • Fair
     
    5.0

    Love love love this product! !!

    By Kellbell

    from Newport , MN

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Smokey Effect
      • Work

      Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

      Well worth the money. Makes my eyeshadow last all day and night. One tube lasts me almost a year because of how little you need to use.

      • Skin Tone:
      • Fair
       
      4.0

      Good product

      By Jenny the Teacher

      from Massillon, Ohio

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Silky Texture

      Cons

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

        I use this daily as part of my makeup routine.

        • Skin Tone:
        • Fair
         
        5.0

        Stays in place all day

        By Mayrie

        from Baton Rouge, La

        About Me Classic Style

        Pros

        • Blends Easily
        • Great Color
        • Long Lasting
        • Silky Texture

        Cons

        • Creases

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Smokey Effect
        • Work

        Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

        I use this frequently when applying my eyeshadow. Wears well all day. It applies smoothly and does not slip. I occasionally see creasing but I have fallen asleep in my eyeshadlw and woke up to it as I applied it 8 hours earlier with this primer. Fantastic!

        • Skin Tone:
        • Medium
         
        5.0

        I will definitely buy this product again.

        By Terina

        from Natural Dam,Ar.

        About Me Trendy Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

          I use this daily before applying my eyeshadow.My eyeshadow goes on smooth and the color looks much more pigmented than it does without it.Thus will definitely be in my makeup bag from now on.

          • Skin Tone:
          • Medium
           
          5.0

          My favorite product ever

          By Emma

          from Santa Cruz, CA

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Crease Resistant
          • Long Lasting

          Cons

          • Difficult To Apply

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

          I apply it after my foundation. I don't go an eyeshadow day without using it.

          • Skin Tone:
          • Fair
           
          5.0

          I would buy all the time

          By Mo

          from GR

          About Me Trendy Style

          Verified Buyer

          Pros

          • Crease Resistant
          • Long Lasting

          Cons

          • None

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

          I use it before I apply my eyeshadow

          • Skin Tone:
          • Fair
           
          5.0

          Will be purchasing this product again

          By Terce

          from Jonesboro, AR

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Crease Resistant
          • Long Lasting

          Cons

          • Doesn't Blend Well

          Best Uses

          • Going Out
          • Work

          Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

          Still getting use to blending eye shadows

          • Skin Tone:
          • Fair
           
          5.0

          Best Primer

          By Tab

          from Valencia ca

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Long Lasting
          • Silky Texture

          Cons

          • Expensive

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

          This is the best primer!

          • Skin Tone:
          • Fair

          Displaying reviews 1-10

          Back to top

          Previous | Next »