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Urban Decay Cosmetics Original Eye Shadow Primer Potion

Urban Decay Cosmetics

Original Eye Shadow Primer Potion

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Item #: 2286790 Size: 0.33 oz

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A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eye Shadow Primer Potion
 
4.7

(based on 1669 reviews)

96%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (1394)
  • Long lasting (1377)
  • Crease resistant (1287)
  • Blends easily (1058)
  • Silky texture (785)

Cons

  • Creases (51)
  • Doesn't blend well (37)
  • Difficult to apply (30)
  • Wears off easily (24)
  • Smudges or flakes (23)

Best Uses

  • Everyday (1388)
  • Going out (861)
  • Work (787)
  • Natural effect (625)
  • Smokey effect (549)
    • Reviewer Profile:
    • Classic style (636), Natural style (626), Trendy style (272)
    • Skin Tone:
    • Fair (825), Medium (673), Deep (58)

Reviewed by 1669 customers

Displaying reviews 1-10

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5.0

This is now part of my routine

By Olivia

from Albuquerque, NM

About Me Trendy Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

    I love this

    • Skin Tone:
    • Medium
     
    5.0

    Best eye shadow primer...EVER.

    By Jamie

    from Michigan

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Crease Resistant
    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Smokey Effect
      • Work

      Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

      As far as eye shadow primer go, this one is the best, hands down!

      • Skin Tone:
      • Fair
       
      4.0

      Great product

      By Veronica3714

      from San bernardino ca

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Silky Texture

      Cons

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

        Does what its meant to do. I also love that it has an applicator.

        • Skin Tone:
        • Medium
         
        5.0

        This is awesome eyeshadow primer!!

        By Mrs. White

        from Hazard, KY

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

          I was amazed at how long my eye shadow lasted!

          • Skin Tone:
          • Fair
           
          5.0

          I would buy this again.

          By amanda

          from usa

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Long Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Smokey Effect
            • Work

            Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

            This works so good!! Definitely keeps my eye makeup on all day!!

            • Skin Tone:
            • Fair
             
            5.0

            I will definately be buying this product again!

            By Cindy

            from Harrisonburg VA

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday

              Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

              I loved this product it is so smooth

              • Skin Tone:
              • Fair
               
              5.0

              Really Happy with this Product

              By teaforthree

              from Southern California

              About Me Natural Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Crease Resistant

              Cons

                Best Uses

                • Everyday

                Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

                This stuff is great, a little goes a long way and it's transparent. It prevents any creasing or smudging. At the end of the day my eyeshadow looks as fresh as when I put it on.

                • Skin Tone:
                • Fair
                 
                5.0

                what is not to love? it's urban decay.

                By mmc

                from chesapeake va

                About Me Classic Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Long Lasting
                • Silky Texture

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Natural Effect
                  • Work

                  Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

                  this product - I use it as a base under my eyeshadow, veluxes, pearls, satin, mattes, sparkles, shimmers, ( I don't use frost) pigments, eyeliners. I wouldn't dream of using eyeshadow without this as a base.
                  helps product stay put even on my older eyes! and eyeliner really stays put no matter if pencil, felt pen, eye shadows used for eyeliner - they all stay beautifully.

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  It really works

                  By Kathy

                  from Humble, Texas

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Applies Smoothly
                  • Blends Easily
                  • Crease Resistant
                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday

                    Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

                    I am really please. My eyeshadow is smooth and it stays on all day

                    • Skin Tone:
                    • Medium
                     
                    5.0

                    Good product. It is a little expensive though.

                    By Tracy

                    from Spanish Fork, UT

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Applies Smoothly
                    • Blends Easily
                    • Crease Resistant
                    • Great Color
                    • Highly Pigmented
                    • Long Lasting
                    • Silky Texture

                    Cons

                      Best Uses

                      • Everyday

                      Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

                      Good product. It is a little bit expensive though.

                      • Skin Tone:
                      • Fair

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      26 Questions | 26 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        I have very sensitive skin on my eyelids & when I only use the Urban Decay eyeshadow it doesn't irritate my eyes but I'm really nervous to use new things unless I'm feeling spontaneous or not going out for a long time so I'm wondering since the eyeshadow doesn't irritate my eyes would this not irritate my eyes also?
                        Asked on 2/23/2016 by Sarah from Rock Springs, WY

                        1 answer

                        • Staff Expert

                          A:

                          Eyeshadow and Eyeshadow Primer Potion have different formulation, however UD's Primer Potion is widely used by individuals with eye area sensitivity. We recommend using the size of a grain of rice on each eyelid before applying eyeshadow. Eyeshadow Primer Potion makes shadow apply more smoothly and keeps your color vibrant and crease-free for 24 hours. And it's paraben-free!

                          Answered on 3/7/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        i have VERY oily eyelids and my eye shadow NEVER EVER stays on, would this help at all??
                        Asked on 2/6/2016 by glam life guru! from Barstown, CA

                        1 answer

                      • Q:

                        Does this primer also help eyeliner from wearing off, and can you use under eye as well to make eyeliner stay in place?
                        Asked on 12/30/2015 by Mommyof3 from Hilmar Ca.

                        1 answer

                        • Staff Expert

                          A:

                          Yes, it will help! :-)

                          Answered on 1/6/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        I will be getting married soon and will be doing my own makeup. Will this primer last well enough through the day and still look good in photos? My eyeshadow tends to crease and I need something that will go on matte and not crease.
                        Asked on 12/20/2015 by kassy

                        1 answer

                        • Staff Expert

                          A:

                          Original Eye Shadow Primer Potion is a wonderful option for you based on your needs and concerns! It is an eye primer that, when applied to bare eyelids and followed with eyeshadow, helps to extend eye makeup's wear up to 24 hours and keep it crease-free! Original Eye Shadow Primer Potion dries matte and completely invisibly.

                          Answered on 12/23/2015 by Staff Expert from Ulta Beauty
                      • Q:

                        I was looking into this and is this the product where you put it on your eye and then put on eye shadow so it stays on all day or is that something else?
                        Asked on 11/5/2015 by Sammy from oswego,il

                        1 answer

                        • Staff Expert

                          A:

                          Yes, this is it! It is an eye primer that, when applied to bare eyelids and followed with eyeshadow, helps to extend eye makeup's wear up to 24 hours and keep it crease-free!

                          Answered on 11/6/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Is it matte or shiny
                        Asked on 10/16/2015 by :)

                        1 answer

                        • Staff Expert

                          A:

                          Original Eye Shadow Primer Potion dries matte and completely invisibly.

                          Answered on 10/20/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        is this product vegan? cruelty free? is it natural? are there any animal products in this?
                        Asked on 8/24/2015 by Andrea from Virgina

                        1 answer

                        • Staff Expert

                          A:

                          Urban Decay is a cruelty-free brand and is committed to ending animal testing. The Original Eye Shadow Primer Potion is vegan - in fact, all formulas of Eye Shadow Primer Potion are vegan! All ingredients are listed below for easy reference:

                          Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

                          Answered on 8/27/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Is this product a squeeze tube or a wand?
                        Asked on 6/18/2015 by Laurel from US

                        1 answer

                        • Staff Expert

                          A:

                          Original Eye Shadow Primer Potion features a wand applicator built into its cap. To view it, please select the second product image on the product page.

                          Answered on 6/18/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Is this product safe to use for those of us with Celiac disease, i.e. is it gluten-free? It seems like a silly question, but you'd be amazed how many beauty ingredients are sourced from grains. I had to throw away a lip gloss that featured wheat germ oil, for example. (It took me weeks of extreme unpleasantness to figure that one out.) I've heard wonderful things about this primer, & have wanted to try it for ages. Thank you for watching out for me!
                        Asked on 5/1/2015 by Valkyrie

                        1 answer

                        • Staff Expert

                          A:

                          The Original Eye Shadow Primer Potion is gluten-free, paraben-free, and vegan (free of animal byproducts) as well!

                          Answered on 5/5/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        How many ounces are in it
                        Asked on 4/2/2015 by cassie

                        1 answer

                        • Staff Expert

                          A:

                          0.37 oz.

                          Answered on 4/3/2015 by Staff Expert from ULTA.com
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