ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eye Primer & Base
  • / Original Eye Shadow Primer Potion
Urban Decay Cosmetics Original Eye Shadow Primer Potion

Urban Decay Cosmetics

Original Eye Shadow Primer Potion

Nude

Item #: 2286790 Size: 0.33 oz

A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eye Shadow Primer Potion
 
4.7

(based on 1673 reviews)

96%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (1397)
  • Long lasting (1379)
  • Crease resistant (1290)
  • Blends easily (1060)
  • Silky texture (786)

Cons

  • Creases (51)
  • Doesn't blend well (37)
  • Difficult to apply (31)
  • Wears off easily (24)
  • Smudges or flakes (23)

Best Uses

  • Everyday (1391)
  • Going out (864)
  • Work (790)
  • Natural effect (626)
  • Smokey effect (550)
    • Reviewer Profile:
    • Classic style (637), Natural style (626), Trendy style (274)
    • Skin Tone:
    • Fair (828), Medium (673), Deep (58)

Reviewed by 1673 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
4.0

see a difference

By lt

from Montana

Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

I can definitely tell that this primer works very well! Usually by the time the day is over you can barely see my eyeshadow, but so far with this primer it's lasted me all day. I rated it at a 4 star just because I've only used one other primer and it didn't work.

 
4.0

Works so well!

By Amy

from Minneapolis, Minnesota

About Me Classic Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant

Cons

  • Difficult To Apply

Best Uses

  • Everyday
  • Going Out
  • Work

Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

It blends easily but it can be difficult to apply with applicator that comes with the tube.

  • Skin Tone:
  • Fair
 
5.0

I was doubtful at first, but I love it!

By Kayla Mae

from Washington

About Me Trendy Style

Verified Buyer

Pros

  • Applies Smoothly
  • Crease Resistant
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Work

    Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

    This product has SO much hype. Everyone seems to love it, so I decided to try it. I didn't really think I would end up buying it again, but I definitely plan to. The packaging is gorgeous, and it's very easy to apply. It goes on really smoothly and doesn't leave my eyelids feeling sticky or greasy. It really does keep my eyeshadow and even eyeliner on throughout the day, along with keeping it from creasing, and it's getting hot where I live, so I'd probably be sweating my makeup off without this! (Gross, but true.) I'm glad I gave it a chance!

    • Skin Tone:
    • Fair
     
    5.0

    Never wear Eye shadow without this

    By A

    from Minnesota

    About Me Trendy Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Smokey Effect
      • Work

      Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

      You only need a very little amount, makes your eye shadow stay perfect like you just put it on all night. I wore this primer to a concert once and sweat all night and when I got home my eyes were still perfect.

      • Skin Tone:
      • Fair
       
      5.0

      This is now part of my routine

      By Olivia

      from Albuquerque, NM

      About Me Trendy Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

        I love this

        • Skin Tone:
        • Medium
         
        5.0

        Best eye shadow primer...EVER.

        By Jamie

        from Michigan

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Crease Resistant
        • Long Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

          As far as eye shadow primer go, this one is the best, hands down!

          • Skin Tone:
          • Fair
           
          4.0

          Great product

          By Veronica3714

          from San bernardino ca

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Silky Texture

          Cons

            Best Uses

            • Everyday

            Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

            Does what its meant to do. I also love that it has an applicator.

            • Skin Tone:
            • Medium
             
            5.0

            This is awesome eyeshadow primer!!

            By Mrs. White

            from Hazard, KY

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Smokey Effect
              • Work

              Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

              I was amazed at how long my eye shadow lasted!

              • Skin Tone:
              • Fair
               
              5.0

              I would buy this again.

              By amanda

              from usa

              About Me Classic Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Long Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Natural Effect
                • Smokey Effect
                • Work

                Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

                This works so good!! Definitely keeps my eye makeup on all day!!

                • Skin Tone:
                • Fair
                 
                5.0

                I will definately be buying this product again!

                By Cindy

                from Harrisonburg VA

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Great Color
                • Long Lasting
                • Silky Texture

                Cons

                  Best Uses

                  • Everyday

                  Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

                  I loved this product it is so smooth

                  • Skin Tone:
                  • Fair

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »