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Urban Decay CosmeticsOriginal Eye Shadow Primer Potion
Urban Decay Cosmetics

Original Eye Shadow Primer Potion

Item #: 2229939

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GIFT WITH PURCHASE

Online Only! FREE deluxe sample Anti-Aging Eyeshadow Primer Potion $35 Urban Decay purchase (offer valid 3/15/15-4/4/15 or while supplies last)

$10.00 Value

Online Only FREE deluxe sample Anti-Aging Eyeshadow Primer Potion w/any $35 Urban Decay purchase

FREE deluxe sample All Night Makeup Setting Spray with any $35 Urban Decay purchase (offer valid 3/15/15-4/4/15 or while supplies last)

$10.00 Value

FREE deluxe sample All Nighter Makeup Setting Spray 0.5 oz. w/any $35 Urban Decay purchase
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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eye Shadow Primer Potion
 
4.7

(based on 1219 reviews)

96%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (1069)
  • Long lasting (1042)
  • Crease resistant (985)
  • Blends easily (806)
  • Silky texture (597)

Cons

  • Creases (38)
  • Doesn't blend well (27)
  • Wears off easily (17)
  • Smudges or flakes (13)
  • Pricey / poor value (11)

Best Uses

  • Everyday (1042)
  • Going out (659)
  • Work (605)
  • Natural effect (474)
  • Smokey effect (416)
    • Reviewer Profile:
    • Classic style (484), Natural style (449), Trendy style (202)
    • Skin Tone:
    • Fair (610), Medium (495), Deep (45)

Reviewed by 1219 customers

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Displaying reviews 1-10

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4.0

Good Purchase

By Andy T

from Chicago, IL

About Me Classic Style

Verified Buyer

Pros

  • Blends Easily
  • Crease Resistant
  • Great Color
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

    I really do like this primer a lot. It is silky smooth and creates a nice finish for me to "create" my eyeshadow looks. I can notice a definite difference when I use it and when I don't (in the color pigmentation of my shadows). Eye shadow does "pop" a lot more with this underneath.

    My only very minor complaint is that it tends to cake a bit near the eyelash line - but I can generally work with it very gently to smooth it out... you have to make sure it is smoothed out before putting any shadow on over it otherwise your shadow and liner will cake too.

    I still love it and feel it is a great product well worth the money.

    • Skin Tone:
    • Fair
     
    5.0

    Love, Love, LOVE this

    By Rachel

    from DMV

    About Me Natural Style

    Verified Reviewer

    Pros

    • Blends Easily
    • Crease Resistant
    • Long Lasting

    Cons

      Best Uses

        Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

        If you want your eyeshadow to never crease, last for hours, and stay perfect until you wash your face, this is the product. I love it. I bought this when it was on Beauty Steals, and I should've bought more. I will use this product daily forever.

        I use Naked 3 on almost a daily basis and by mid-day, I'd have a super crease line - that is a complete thing of the past.

        The bottmo line: This is awesome

        • Skin Tone:
        • Fair
         
        5.0

        Works as it should

        By kaylaw

        from WA

        About Me Natural Style

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

          I am a big fan of this primer. I have never noticed any creasing with this product and my eye makeup looks the same from the time I first apply it to when I take it off before bed.

          • Skin Tone:
          • Fair
           
          5.0

          Love my.primer

          By Lady.Gem

          from Phoenix, AZ

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Excellent
          • Great Color
          • Long Lasting
          • Primer

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Work

            Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

            After putting moisturizer over my face and under my eyes I blot any excess cream and apply the primer, followed by my makeup. It keeps from creasing or running my eyeliner into the creases. I love this product!

            • Skin Tone:
            • Fair
             
            5.0

            I'm in love with this!!!

            By BrieBrie

            from RI USA

            Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

            I have recently started getting more "in to" my makeup routine-I'm getting older and sending kids off to college so trying to hold onto my youthful appearance using makeup not medicine-anyway this was one product that I kept hearing about and now I know why-it's incredible!!! I was even lucky enough to find it on sale (even though I think the reg price is fine considering how long the products lasts under normal use) Anyway to get to the point this is now a product you'll find in my makeup bag for as long as I can still put makeup on!! I love love love this and tell anyone who is within earshot!!

             
            5.0

            I keep coming back for this product

            By jet

            from clearfield,pa

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Best Eye Primer Ever
            • Best Primer On The Market
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Highly Pigmented
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

                Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

                best eye primer

                • Skin Tone:
                • Medium
                 
                5.0

                STOP SEARCHING

                By Boom

                from Rochester ny

                About Me Natural Style

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Great Color
                • Highly Pigmented
                • Long Lasting
                • Silky Texture

                Cons

                  Best Uses

                  • Everyday

                  Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

                  This product is absolutely amazing. It even makes cheap eyeshadows stay on all day...I will never buy a different eyeshadow primer.

                  • Skin Tone:
                  • Fair
                   
                  4.0

                  great product!

                  By dj blondie

                  from Kalamazoo, MI

                  About Me Natural Style

                  Verified Reviewer

                  Pros

                  • Applies Smoothly

                  Cons

                    Best Uses

                    • Everyday

                    Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

                    I really like all of UDs products but this eye primer is great! It dries invisibly and keeps your makeup looking fresh all day.

                    • Skin Tone:
                    • Fair
                     
                    5.0

                    Best Primer!

                    By Beauty Junkie

                    from Texas

                    About Me Natural Style

                    Verified Reviewer

                    Pros

                    • Applies Smoothly
                    • Blends Easily
                    • Crease Resistant
                    • Long Lasting
                    • Silky Texture

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Natural Effect
                      • Smokey Effect
                      • Work

                      Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

                      Best primer I have encountered. No other primer really compares with the primer potion - it brings out the best in your eyeshadows. And paired with the Naked palettes? You're good to go!! Cannot go wrong with this product :) I need to stock up ;)

                      • Skin Tone:
                      • Deep
                       
                      5.0

                      BEST PRIMER EVER!

                      By GrannyGlasses

                      from OKC, OK

                      Comments about Urban Decay Cosmetics Original Eye Shadow Primer Potion:

                      Seriously, this stuff is legit! I am amazed at the amount of eyeshadow & liner I am removing from my face at the end of the day. No creasing or caking. My shadow is exactly as I applied it even 15+ hours later!

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      16 Questions | 16 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        I want to use this product,but is good for older women's skin.Sometimes their skin is very drying.even if I use a lotion underneath.
                        Asked on 1/19/2015 by budget buyer from Palmdale,Ca.

                        1 answer

                        • Staff Reviewer

                          A:

                          You may prefer Urban Decay Anti-Aging Eyeshadow Primer Potion (Item #: 2260927), which provides the same 24-hour vibrant crease-free shadow wear that this original product does, plus helps to minimize the appearance of wrinkles in 8 weeks. Learn more here:
                          http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod5640314

                          Answered on 1/23/2015 by Staff Expert from ULTA.com
                      • Q:

                        How long is this good for after you buy it? Does it expire? I bought one a year ago and only used it like 2 or 3 times so far so I want to know if it's still good to use
                        Asked on 12/4/2014 by rubi

                        1 answer

                        • Staff Reviewer

                          A:

                          The shelf life (without use) for the product is up to three years. The period for expiration after opening the product is six months.

                          Answered on 12/9/2014 by Staff Expert from ULTA.com
                      • Q:

                        How much product us in this tube? Ounces?
                        Asked on 11/8/2014 by Robin from NC

                        1 answer

                        • Staff Reviewer

                          A:

                          This product's size is 0.37 oz.

                          Answered on 11/10/2014 by Staff Expert from ULTA.com
                      • Q:

                        What is difference between original and eden primer?
                        Asked on 10/24/2014 by Alma

                        1 answer

                        • Staff Reviewer

                          A:

                          Original Eyeshadow Primer Potion dries invisibly, while Eden features a nude matte finish that can double as eyeshadow.

                          Answered on 10/27/2014 by Staff Expert from ULTA.com
                      • Q:

                        Can I apply this product in my eyebrows as a wax primer? I seen gurus doing it.
                        Asked on 10/18/2014 by BeautyMe from California

                        1 answer

                      • Q:

                        Is this safe to wear for contact lense users or do you recommend another primer. Not sure about blurring over lenses. Thank you
                        Asked on 10/15/2014 by Suzanne

                        1 answer

                        • Staff Reviewer

                          A:

                          Yes, Primer Potion is safe to use for those wearing contact lenses.

                          Answered on 10/20/2014 by Staff Expert from ULTA.com
                      • Q:

                        Can this product be used under the eyes then apply concealer
                        Asked on 10/4/2014 by forme from san antonio tx

                        1 answer

                        • Staff Reviewer

                          A:

                          Primer Potion is tested and approved for use on the eye area, so it should not cause irritation when used this way; however, it is not indicated for specific use as a concealer primer for the under eye area. It is indicated for use as an eyeshadow primer applied to the eyelids.

                          Answered on 10/6/2014 by Staff Expert from ULTA.com
                      • Q:

                        Does this work well with liquid eyeliner pens?
                        Asked on 9/26/2014 by kaili from hawaii

                        1 answer

                        • Staff Reviewer

                          A:

                          Yes, applying Primer Potion to your lids helps to keep liquid eyeliner in place, too, as well as your eyeshadow!

                          Answered on 9/29/2014 by Staff Expert from ULTA.com
                      • Q:

                        Do any of the urban decay primers come with application wand?
                        Asked on 8/14/2014 by Ileana from New jersey

                        1 answer

                        • Staff Reviewer

                          A:

                          None of the Primer Potions include an applicator. We recommend applying a small amount using your fingers, although you can certainly use an eyeshadow or eye detail brush to apply.

                          Answered on 8/18/2014 by Staff Expert from ULTA.com
                      • Q:

                        Is this oil free?
                        Asked on 8/5/2014 by Megan from Illinois

                        1 answer

                        • Staff Reviewer

                          A:

                          This product is not oil-free.

                          Answered on 8/6/2014 by Staff Expert from ULTA.com
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