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Urban Decay CosmeticsEden Eye Shadow Primer Potion

Urban Decay Cosmetics

Eden Eye Shadow Primer Potion

Nude Matte

Item #: 2286793 Size: 0.33 oz

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A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the paraben-free formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Eden, a nude matte shade, glides on smoothly and offers full coverage (giving you a gorgeously subtle look when worn alone) while hiding ALL redness. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Polyethylene, Triethylhexanoin, Trihydroxystearin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Talc, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsEden Eye Shadow Primer Potion
 
4.4

(based on 364 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Long lasting (279)
  • Applies smoothly (275)
  • Crease resistant (256)
  • Blends easily (222)
  • Great color (145)

Cons

  • Doesn't blend well (28)
  • Creases (23)
  • Difficult to apply (18)
  • Smudges or flakes (8)
  • Wears off easily (8)

Best Uses

  • Everyday (287)
  • Going out (186)
  • Work (163)
  • Natural effect (146)
  • Smokey effect (118)
    • Reviewer Profile:
    • Classic style (147), Natural style (120), Trendy style (73)
    • Skin Tone:
    • Fair (183), Medium (153), Deep (11)

Reviewed by 364 customers

Displaying reviews 1-10

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4.0

Great!

By Jen

from CA

Verified Buyer

Pros

  • Crease Resistant
  • Great Color
  • Long Lasting

Cons

  • Difficult To Apply
  • Doesn't Blend Well

Best Uses

  • Everyday
  • Going Out

Comments about Urban Decay Cosmetics Eden Eye Shadow Primer Potion:

I used the UD original primer potion and loved it to stop my eye makeup from creasing but I wanted something that had color to so it would even out my eyelids. This works to stop my oily lids from creasing and has good color for my lighter skin tone. It's matte so it's a bit difficult to blend out so I would not recommend it to someone w/ dry lids.

  • Skin Tone:
  • Fair
 
5.0

Love this primer... Definitely buying again

By Taty

from Salem, OR

About Me Trendy Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Highly Pigmented
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about Urban Decay Cosmetics Eden Eye Shadow Primer Potion:

    I use this primer everyday when I put eyeshadow on and it never disapoints me. I love that it's easy to apply and makes a great transition shade

    • Skin Tone:
    • Medium
     
    5.0

    Best eye shadow primer on the Market!

    By Gillychaps

    from Columbus, Ga

    About Me Classic Style

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Even Works As A Basecolor
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Professional Look All Day

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Smokey Effect
      • Work

      Comments about Urban Decay Cosmetics Eden Eye Shadow Primer Potion:

      I use it for all my eye designs it makes it look like it did from beginning all night.

      • Skin Tone:
      • Fair
       
      5.0

      great primer

      By ChaoticSkittles

      from Lodi, CA

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Crease Resistant
      • Great Color
      • Long Lasting

      Cons

        Best Uses

        • Going Out

        Comments about Urban Decay Cosmetics Eden Eye Shadow Primer Potion:

        I've used urban decay's other primer products and am excited to try this new color. I originally fell in love with their long lasting wear and they really help the eye shadow to pop.

        • Skin Tone:
        • Fair
         
        5.0

        Amazing!

        By Hill

        from Greenwood, SC

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Easily
        • Crease Resistant
        • Great Color
        • Long Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Work

          Comments about Urban Decay Cosmetics Eden Eye Shadow Primer Potion:

          I had no idea what a difference eye shadow primer would make. I LOVE this stuff!

          • Skin Tone:
          • Fair
           
          5.0

          Love it!

          By Anna

          from Gaithersburg,md

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Highly Pigmented
          • Lasts
          • Long Lasting
          • Matte

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect

            Comments about Urban Decay Cosmetics Eden Eye Shadow Primer Potion:

            I love the yellowness of this product..makes a nice canvas for wearing natural looking eyeshadow or a nice base to wear colors that pop.

            • Skin Tone:
            • Medium
             
            5.0

            Love

            By Lisa

            from Norwich ct

            About Me Trendy Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Never Have To Reaply My E

            Cons

            • None

            Best Uses

            • All Around The Eye Lid
            • Everyday

            Comments about Urban Decay Cosmetics Eden Eye Shadow Primer Potion:

            Before I apply my eye makeup

            • Skin Tone:
            • Medium
             
            1.0

            Eyeshadow creased

            By Steph

            from Las Vegas, NV

            About Me Classic Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Silky Texture

            Cons

            • Creases

            Best Uses

              Comments about Urban Decay Cosmetics Eden Eye Shadow Primer Potion:

              I was hoping this could replace the other primer I had been using, but I'm returning it. Eyeshadow showed creasing within a few hours. Disappointed!

              • Skin Tone:
              • Fair
               
              5.0

              Great Product!

              By Patty

              from Pocatello Idaho

              About Me Trendy Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Crease Resistant
              • Great Color
              • Highly Pigmented
              • Long Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Natural Effect
                • Smokey Effect
                • Work

                Comments about Urban Decay Cosmetics Eden Eye Shadow Primer Potion:

                I've used two primers so far, what I like about this one is it dries to a matte finish and does not need to be set by a power...just smooth/pat on with finger or concealer brush and it dries in a few seconds. You can place product on both eyes than blend out one at a time. The applicator isn't good for applying the product on the entire eye though :(

                • Skin Tone:
                • Medium
                 
                5.0

                Awesome!

                By Jill

                from Daphne, AL

                About Me Classic Style

                Verified Buyer

                Comments about Urban Decay Cosmetics Eden Eye Shadow Primer Potion:

                Wonderful product!

                • Skin Tone:
                • Medium

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                13 Questions | 14 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  I have a problem with the liner on my lower eyelash area or mascara on my lower lashes smudging. Would this help with that?
                  Asked on 1/4/2016 by Juliana from Phoenix

                  1 answer

                  • Staff Expert

                    A:

                    Yes, absolutely! This primer can be applied 360 degrees around the eye area to keep eye makeup in place.

                    Answered on 1/5/2016 by Staff Expert from Ulta Beauty
                • Q:

                  how many fluid oz. is this?
                  Asked on 11/15/2015 by pretty.inpeach from las vegas

                  1 answer

                  • Staff Expert

                    A:

                    0.33 oz.

                    Answered on 11/16/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Is this product only for the eye lids or also the under eye area? help, I'm confused.
                  Asked on 10/4/2015 by JennaLynn

                  1 answer

                  • Staff Expert

                    A:

                    Although it's indicated to be applied to the eyelids to improve the staying power of your eyeshadow, you can certainly use Eden on your under eye area, if you wish. Eden's nude matte finish will help to neutralize any discoloration around the eyes. We also recommend 24/7 Concealer Pencil (which can be layered over Eden) to fully cover dark circles, blemishes, or any other skin imperfections:
                    http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod4141465

                    Enjoy!

                    Answered on 10/7/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Does this go on after eye cream but under foundation? Or should it go on over foundation (on eyelids) or skip foundation on eyelids?
                  Asked on 8/10/2015 by Laura from Las Vegas

                  1 answer

                  • Staff Expert

                    A:

                    Apply after your eye cream and prior to eye makeup. Typically, foundation is not applied to the eyelids. UD's Eye Shadow Primer Potions are designed to be applied under your eye shadow and eye liner to help increase their wear.

                    Answered on 8/10/2015 by Staff Expert from ULTA Beauty
                • Q:

                  which urban decay primers are good for oily eyelids.?
                  Asked on 5/24/2015 by makeup lover from US

                  1 answer

                  • Staff Expert

                    A:

                    ALL Primer Potions perform wonderfully on those with oily lids! If you are seeking a matte finish, Eden is a great choice for you.

                    Answered on 5/26/2015 by Staff Expert from ULTA Beauty
                • Q:

                  I really want to buy the full coverage matte (Eden) but I'm worried if I try to apply eyeshadow that has pigmentations other than brown/neutral colors the primer will clash or leave a strange tint. Is this something to worry about?
                  Asked on 5/12/2015 by Emma from New York, U.S.

                  1 answer

                  • Staff Expert

                    A:

                    Eden features a very neutral nude matte shade that should not interfere with the color of the shadows laid over top of it. In fact, by concealing any redness or discoloration on the eyelids, it helps shadows appear truer to color!

                    Answered on 5/12/2015 by Staff Expert from ULTA Beauty
                • Q:

                  The skin under my eyes is really discolored. Little kids with no filters have come up to me and asked why my eyes were purple. i have no idea what product can cover it up. Would a primer cover it up?
                  Asked on 8/12/2014 by purple eyes from Dallas, TX

                  1 answer

                • Q:

                  Hi, I'm new to urban decay. Can you explain the difference in the primers for the eyes? I'm not understanding the difference to decide which one would work best for me. Thanks!!
                  Asked on 5/9/2014 by malliesmom from Fort Mill, SC

                  1 answer

                  • Staff Expert

                    A:

                    Original applies nude and dries invisibly. Anti-Aging, like Original, applies nude and dries invisibly but also contains anti-aging ingredients like Dermaxyl and Kalpariane to help correct fine lines and wrinkles. Sin features a champagne shimmer finish. Eden features a nude matte finish. Greed features a yellow gold shimmer finish. Eden, Sin and Greed are shades that can also be worn as shadows or highlighters. All formulas feature a gliding texture and 24-hour crease-free wear.

                    Answered on 5/9/2014 by Staff Expert from ULTA.com
                • Q:

                  I have extremely oily eyelids and all my eyeshadow always creases after approx 4 hours no matter what primer I use. Is this product matte, not sparkly? Does it work well holding onto eyeshadow for oily lids? Also, what is the best, longest lasting waterproof liquid eyeliner for oily eyelids, sensitive eyes?
                  Thanks.
                  Asked on 5/6/2014 by Cindy from Redford, mi

                  2 answers

                • Q:

                  Does this have an application wand?
                  Asked on 4/17/2014 by Heather

                  1 answer

                  • Staff Expert

                    A:

                    No, this product does not have an applicator. Use the squeeze tube to dispense a small amount - a little goes a long way! You can dab it on with your fingers or use an eye shadow brush. Apply like a lotion on your eyelid.

                    Answered on 4/17/2014 by Staff Expert from ULTA.com
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