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OGXEver Straight - Brazilian Keratin Therapy Anti Breakage Serum
OGX

Ever Straight - Brazilian Keratin Therapy Anti Breakage Serum

Item #: 2227051

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
OGXBrazilian Keratin Therapy Anti-Breakage Serum
 
4.3

(based on 89 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Easy to use (66)
  • Smells great (62)
  • Effective (43)
  • Good value (36)
  • Gentle (33)

Cons

  • Doesn't work (5)
  • Greasy (4)

Best Uses

  • Frizziness/flyaways (45)
  • Dry/damaged hair (42)
  • Color-treated hair (36)
  • Curly hair (18)
  • Daily use (16)
    • Reviewer Profile:
    • Beauty conscious (31), Product junkie (31), Survivalist / minimalist (24)
    • Hair Type:
    • Wavy hair (52), Very curly hair (24), Straight hair (10)

Reviewed by 89 customers

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Displaying reviews 1-10

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1.0

doesn't work for me

By Kim in AL

from Huntsville

About Me Beauty Conscious

Verified Buyer

Pros

    Cons

    • Doesn't Work
    • Dries-Out Hair
    • Heavy
    • Strong Odor

    Best Uses

      Comments about OGX Brazilian Keratin Therapy Anti-Breakage Serum:

      I'm always looking for the miracle product for my dry, damaged hair. This was certainly not it. I have used it three times and all three times, my hair has felt coarser and been more frizzy than the times I haven't used it. My hair is long and quite thick and a little coarse so it is hard to control and has a tendency to frizz. This just did not work. I ended up giving it away.

      • Hair Type:
      • Wavy Hair
       
      5.0

      I love this serum!

      By Dawn Tuesday

      from New York

      About Me Minimalist

      Verified Reviewer

      Pros

      • Controls Frizz
      • Easy To Use
      • Non-Greasy
      • Reduces Styling Time

      Cons

        Best Uses

        • Daily Use

        Comments about OGX Brazilian Keratin Therapy Anti-Breakage Serum:

        This product made my wavy hair look as though I had flat ironed it but I had only blow dried it. In the past week I have had 3 people at work ask me what I am doing different with my hair because it looks so healthy, shiny and straight. 2 of them wanted to know the name of the product so they could get it.

        • Hair Type:
        • Wavy Hair
         
        5.0

        Love this product

        By Amanda

        from Riverside, CA

        Verified Buyer

        Pros

          Cons

            Best Uses

              Comments about OGX Brazilian Keratin Therapy Anti-Breakage Serum:

              I just tried this product for the first time and I am in love. It made my hair shiny and helped reduce my frizz

              • Hair Type:
              • Wavy Hair
               
              4.0

              good for my hair

              By mom's the best

              from chesterfield, mo.

              About Me Minimalist

              Verified Buyer

              Pros

              • Controls Frizz
              • Easy To Use
              • Lightweight

              Cons

                Best Uses

                • Curly Hair

                Comments about OGX Brazilian Keratin Therapy Anti-Breakage Serum:

                I like the product.

                • Hair Type:
                • Very Curly Hair

                (0 of 1 customers found this review helpful)

                 
                5.0

                A must have

                By Boston babe

                from Jacksonville, NC

                About Me Product Junkie

                Verified Buyer

                Pros

                  Cons

                    Best Uses

                      Comments about OGX Brazilian Keratin Therapy Anti-Breakage Serum:

                      A must hair for hair lovers

                      • Hair Type:
                      • Straight Hair
                       
                      4.0

                      A must have for dry hair!

                      By Kay_Smth

                      from Bellevue, NE

                      About Me Product Junkie

                      Verified Buyer

                      Pros

                      • Controls Frizz
                      • Lightweight
                      • Smells Great

                      Cons

                        Best Uses

                        • Curly Hair
                        • Thicker Hair
                        • Travel

                        Comments about OGX Brazilian Keratin Therapy Anti-Breakage Serum:

                        I really like this product. I love the smell and the feel of it in my hair. It worked amazingly when I blow dried my hair. I really like how soft it makes my hair and how it controls most of the frizz.

                        • Hair Type:
                        • Very Curly Hair
                         
                        1.0

                        product ingredients are not the same

                        By JiaMinnie

                        from Jersey

                        About Me Product Junkie

                        Pros

                        • But Not Anymore
                        • Controls Frizz
                        • Easy To Use
                        • It Was All Of The Above
                        • I Use To Love The Product
                        • Lightweight
                        • Smells Great

                        Cons

                        • Now Made Watery
                        • Now Water
                        • Product Has Changed
                        • Smell Is Different
                        • Smells Bad Now

                        Best Uses

                        • Curly Hair
                        • Daily Use
                        • Thicker Hair
                        • Travel

                        Comments about OGX Brazilian Keratin Therapy Anti-Breakage Serum:

                        I really used this product daily especially in the winter when I was able to blow out my hair. It made the process so much easier. Now the ingredients have changed. The product is watery and smell like bad coconuts. Knowing that the product feels so watery and smells bad I cannot use it anymore. I haven't found a store that carries the original formula. SO DISAPPOINTED!!

                        • Hair Type:
                        • Wavy Hair
                         
                        5.0

                        I will buy this product again and again

                        By Cher the Passionate

                        from Whitehouse TX

                        About Me Minimalist

                        Verified Buyer

                        Pros

                        • Controls Frizz
                        • Easy To Use
                        • Lightweight
                        • Non-Greasy
                        • Smells Great
                        • Strong Hold

                        Cons

                          Best Uses

                          • Curly Hair
                          • Daily Use
                          • Thinner Hair
                          • Travel

                          Comments about OGX Brazilian Keratin Therapy Anti-Breakage Serum:

                          Works great alone or with the Chi.

                          • Hair Type:
                          • Very Curly Hair
                           
                          4.0

                          good product

                          By Lena

                          from St. Charles, Il

                          About Me Minimalist

                          Verified Buyer

                          Pros

                          • Easy To Use
                          • Non-Greasy

                          Cons

                          • Heavy

                          Best Uses

                          • Daily Use

                          Comments about OGX Brazilian Keratin Therapy Anti-Breakage Serum:

                          I use this product on the ends of my hair, and it helps keep my hair from drying and breaking.

                          • Hair Type:
                          • Wavy Hair

                          (1 of 1 customers found this review helpful)

                           
                          5.0

                          Love!

                          By rowydone

                          from Salem, OR

                          About Me Beauty Conscious

                          Verified Buyer

                          Pros

                          • Controls Frizz
                          • Easy To Use
                          • Lightweight
                          • Non-Greasy

                          Cons

                            Best Uses

                            • Daily Use
                            • Straight Hair

                            Comments about OGX Brazilian Keratin Therapy Anti-Breakage Serum:

                            I use daily to control the frizz. Love it!! Non-greasy too

                            • Hair Type:
                            • Straight Hair

                            Displaying reviews 1-10

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                            Q&A

                            Product Q&A

                            Do you have questions about this product?

                            Get answers from in-house experts.

                            4 Questions | 4 Answers
                            Displaying questions 1-4
                            • Q:

                              Hi can use this product with iron flat ..does it heat protection?
                              Asked on 3/28/2015 by zeena from UK

                              1 answer

                            • Q:

                              I have done a Keratin treatment on my hair. So Can I use this product>
                              Please confirm if this is sulfate free.
                              Asked on 3/14/2015 by SR from Bangalore

                              1 answer

                              • Staff Reviewer

                                A:

                                This product is sulfate-free and salt-free, so it is safe to use on keratin-, color-, and chemically-treated hair.

                                Answered on 3/17/2015 by Staff Expert from ULTA.com
                            • Q:

                              What color is this product?
                              Asked on 12/7/2014 by Jnnfrstvz from New York, NY

                              1 answer

                              • Staff Reviewer

                                A:

                                The serum is clear.

                                Answered on 12/9/2014 by Staff Expert from ULTA.com
                            • Q:

                              How do I use this product?
                              Asked on 7/1/2014 by Hannah from NY

                              1 answer

                              • Staff Reviewer

                                A:

                                Apply a small amount of serum to palms, rub together, then apply evenly to damp (towel-dried) hair, working through ends. Style as usual.

                                Answered on 7/11/2014 by Staff Expert from ULTA.com
                            Displaying questions 1-4

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