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OGXEver Straight - Brazilian Keratin Therapy Shampoo

OGX

Ever Straight - Brazilian Keratin Therapy Shampoo

Item #: 2227047

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Rich Brazilian cocoa nut oils combined with hydrolyzed keratin protein to instantly smooth and fortify your locks for a glossy, healthy-looking glow. Sulfate-free formula gently cleanses and hydrates for silky smooth hair. An exclusive blend of antioxidant rich organic coconut oil along with rich keratin proteins infuse to strengthen the hair, while organic avocado oils and cocoa butter smooth the cuticle for straight, strong tresses adding a brilliant glow and luminescent shine.
Apply OGX Shampoo generously to wet hair, massage into a lather through to ends, then rinse the hair thoroughly. After shampooing, follow with OGX Conditioner. For best results, use in conjunction with other OGX products.

Precautions: Avoid contact with eyes. In case of contact with eyes, rinse immediately.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, PPG-2 Hydroxyethyl Coco/Isostearamide, Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Theobroma Cacao (Cocoa) Seed Butter, Panthenol, Dimethicone, Amodimethicone, Glycol Stearate, PEG-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-6, Polyquaternium-10, Laureth-4, Laureth-23, Cocamidopropyl Betaine, Cetrimonium Chloride, Trideceth-12, Citric Acid, Fragrance (Parfum), Tetrasodium EDTA, Sodium Chloride, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Yellow 5 (CI 19140), Yellow 6 (CI 15985), Blue 1 (CI 42090).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
OGXEver Straight - Brazilian Keratin Therapy Shampoo
 
3.9

(based on 272 reviews)

76%

of respondents would recommend this to a friend.

Pros

  • Great smell (163)
  • Adds shine (136)
  • Cleans thoroughly (132)
  • Improves hair health (131)
  • Gentle (110)

Cons

  • Doesn't lather well (38)
  • Doesn't work (32)
  • Dries hair out (28)
  • Greasy (14)
  • Harsh (12)

Best Uses

  • Daily use (87)
  • Thick hair (81)
  • Curly hair (74)
  • Fine hair (40)
  • Oily hair (34)
    • Hair Type:
    • Wavy hair (136), Straight hair (55), Very curly hair (39)
    • Reviewer Profile:
    • Beauty conscious (106), Product junkie (77), Survivalist / minimalist (38), Professional stylist (4)

Reviewed by 272 customers

Displaying reviews 1-10

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3.0

Smells great, static hair

By Mcg

from Bremerton, WA

About Me Beauty Conscious

Verified Buyer

Pros

  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Lathers Well

Cons

    Best Uses

      Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

      Love how it smells, leaves my hair feeling nice and clean, though it also makes my hair pretty static.

      • Hair Type:
      • Wavy Hair
       
      4.0

      I would definitely try this product

      By Riley Rose

      from San Antonio, Texas

      About Me Product Junkie

      Verified Buyer

      Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

      This product helped straighten my wavy hair and decrease frizz and added shine and softness.

      • Hair Type:
      • Wavy Hair

      (1 of 1 customers found this review helpful)

       
      1.0

      No longer sulfate free!

      By Mariel

      from Queens, NY, United States

      Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

      OGX shampoo used to be sulfate free but I just bought the moroccan argan creme and brazilian therapy only to come home and realize that they are no longer sulfate free. I will not use this again!

      (1 of 2 customers found this review helpful)

       
      5.0

      Smells like candy for your hair!

      By The Dane Mom

      from Chattanooga, TN

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Daily Use
        • Thicker Hair

        Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

        This product leaves my hair soft and shiny and smells good too.

        • Hair Type:
        • Straight Hair

        (1 of 1 customers found this review helpful)

         
        5.0

        Amazing smell & feel

        By A. L.

        from Arlington, VA

        About Me Product Junkie

        Verified Buyer

        Pros

        • Adds Shine
        • Adds Volume
        • Cleans Thoroughly
        • Great Smell
        • Improves Hair Health

        Cons

        • A Little Greasy

        Best Uses

        • Thicker Hair

        Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

        I absolutely love the smell of this product. I would recommend to use it every single time you add heat to your hair, even though it says, "Ever straight," it doesn't matter!! It leaves your hair feeling silky, light, and it smells great!

        • Hair Type:
        • Wavy Hair
         
        5.0

        Smells Great Works Great

        By MMullins

        from San Antonio, TX

        About Me Product Junkie

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Curly Hair
          • Daily Use
          • Thicker Hair

          Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

          Awesome shampoo! Highly recommend!

          • Hair Type:
          • Wavy Hair

          (1 of 2 customers found this review helpful)

           
          1.0

          Can't get it out of the bottle!

          By cindy

          from Nicholson, PA, United States

          Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

          My 13yr old daughter loves this brand but I refuse to buy it anymore because it's so hard for her to squeeze the contents from the bottle. The bottle is half full and impossible for her to use. She puts it on her knee to squeeze it out and gets red marks from how hard she presses. It's even next to impossible for me.I'm thinking I will get my pliers and squeeze it with them. Maybe that will work. Is this a marketing tactic where people throw away half a bottle and buy new? What a waste of money. This brand is not cheap!

          (1 of 1 customers found this review helpful)

           
          4.0

          It calmed my frizzy hair!

          By faaaiiitthhh

          from Oceanside, CA, United States

          Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

          I have straight hair and I dye it every 6-9 months. I used this and not only did it keep it straight, it made it soft, shiny, and virtually tangle free! My only complaint is that it comes in small bottles and I use a lot of it. its very expensive to try and keep using it.

           
          4.0

          Love it!

          By Claudine

          from Mission Viejo, CA

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Improves Hair Health

          Cons

            Best Uses

            • Curly Hair
            • Thicker Hair

            Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

            Used it to help moiturize dry hair leaves it clean and silky.

            • Hair Type:
            • Wavy Hair
             
            5.0

            Love the Brazilian Keratin Therapy Line!

            By LoveMyHair

            from Milford, PA, United States

            Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

            I have been using Organix exclusively for 5 years. I recently started using the Brazilian Keratin Therapy shampoo and conditioner and my hair has been super smooth and shiny. I love the way my hair feels and it is much straighter and easier to style. I use the shampoo and conditioner daily and use the flat iron spray also when straightening my hair. Great products! Love Organix! The best!

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            Q&A

            Product Q&A

            Do you have questions about this product?

            Get answers from in-house experts.

            25 Questions | 25 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              I have very curly n damaged hair. I have done straightening before 2yrs .Due to that there s lot of curls n dry n damaged split end hair. I do regular spa also .No use in that .Will this product give me a nice n curl free shiny hair.
              Asked on 1/22/2016 by pinky from chennai

              1 answer

              • Staff Expert

                A:

                Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                Answered on 1/22/2016 by Staff Expert from Ulta Beauty
            • Q:

              So, I use Mizani/Cream of Nature products. And I also use the Pantene Relaxed shampoo and conditioner when I am feeling thrifty. Is this brand of Shampoo formulated for use with ethnic (black) hair, whether my hair is permed or in a natural state? thanks for your help.
              Asked on 1/18/2016 by kuvagul01 from maryland

              1 answer

              • Staff Expert

                A:

                This shampoo is formulated for all hair types and textures. Its formula features rich Brazilian cocoa nut oils to help hydrate and soften dry hair. This shampoo is sulfate- and sodium chloride-free, so it is safe to use on permed, color-, and chemically-treated hair, as well as natural hair.

                Answered on 1/19/2016 by Staff Expert from Ulta Beauty
            • Q:

              I have really curly, frizzy and puffy hair. Will this product help make it better and least a bit wavy? Any recommendations for products to put on after I wash it?
              Asked on 1/9/2016 by Unanimous

              1 answer

            • Q:

              My daughter has natural thick hair with this shampoo and conditioner make her hair straight and stop frize
              Asked on 1/7/2016 by Ses from Florida

              1 answer

              • Staff Expert

                A:

                Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly hair to help reduce frizz and define curls. It does not alter curl pattern.

                Answered on 1/13/2016 by Staff Expert from Ulta Beauty
            • Q:

              I need to buy a product that will straighten my waves. Not extremely curly but fine hair. Will this product help?
              Asked on 12/10/2015 by olyvia

              1 answer

              • Staff Expert

                A:

                Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                Answered on 12/11/2015 by Staff Expert from Ulta Beauty
            • Q:

              Hi I already took Keratin treatment in salon with my curly hair. Can I use this shampoo after salon treatment? Please let me know soon. Thanks.
              Asked on 9/30/2015 by Mira

              1 answer

              • Staff Expert

                A:

                Please note that this shampoo is very gentle and sulfate-free. We advise to consult the stylist who performed your treatment regarding the best at-home care products to use. All ingredients are listed below for easy reference.

                Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, PPG-2 Hydroxyethyl Coco/Isostearamide, Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Theobroma Cacao (Cocoa) Seed Butter, Panthenol, Dimethicone, Amodimethicone, Glycol Stearate, PEG-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-6, Polyquaternium-10, Laureth-4, Laureth-23, Cocamidopropyl Betaine, Cetrimonium Chloride, Trideceth-12, Citric Acid, Fragrance (Parfum), Tetrasodium EDTA, Sodium Chloride, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Yellow 5 (CI 19140), Yellow 6 (CI 15985), Blue 1 (CI 42090).

                Answered on 10/7/2015 by Staff Expert from ULTA Beauty
            • Q:

              I have very curly , tightly coiled hair. I am looking for a product that will loosen my curls and make them more like waves rather than curls. Will this product help to loosen my curls? Thanks in advance.
              Asked on 8/9/2015 by Kool Kat

              1 answer

              • Staff Expert

                A:

                Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly hair to help reduce frizz and define curls. It does not alter curl pattern.

                Answered on 8/10/2015 by Staff Expert from ULTA Beauty
            • Q:

              I have natural thick curly hair, will this product and the conditioner do anything to ruin my curls? Or dry my hair out?
              Asked on 7/24/2015 by Mikki

              1 answer

              • Staff Expert

                A:

                Ever Straight - Brazilian Keratin Therapy Shampoo and Conditioner can be used on curly hair to help reduce frizz and define curls. Both formulas feature rich Brazilian cocoa nut oils to nourish and hydrate the hair.

                Answered on 7/28/2015 by Staff Expert from ULTA Beauty
            • Q:

              Can I use this shampoo (and conditioner) on Salon brazilian keratin treated hair?
              Asked on 7/2/2015 by VanessaEm

              1 answer

              • Staff Expert

                A:

                Please note that this shampoo is very gentle and sulfate-free. We advise to consult the stylist who performed your treatment regarding the best at-home care products to use. All ingredients are listed below for easy reference.

                Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, PPG-2 Hydroxyethyl Coco/Isostearamide, Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Theobroma Cacao (Cocoa) Seed Butter, Panthenol, Dimethicone, Amodimethicone, Glycol Stearate, PEG-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-6, Polyquaternium-10, Laureth-4, Laureth-23, Cocamidopropyl Betaine, Cetrimonium Chloride, Trideceth-12, Citric Acid, Fragrance (Parfum), Tetrasodium EDTA, Sodium Chloride, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Yellow 5 (CI 19140), Yellow 6 (CI 15985), Blue 1 (CI 42090).

                Answered on 7/6/2015 by Staff Expert from ULTA Beauty
            • Q:

              I'm looking for a product that will straighten my hair without heating. My hair is naturally wavy (not too intense) and on the thinner side. If not, do you recommend any other products?
              Asked on 6/26/2015 by Amanda

              1 answer

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