ULTA
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Ever Straight - Brazilian Keratin Therapy Shampoo
OGX Ever Straight - Brazilian Keratin Therapy Shampoo

OGX

Ever Straight - Brazilian Keratin Therapy Shampoo

Item #: 2227047 Size: 13.0 oz

Buy 1, get 1 at 50% off! Add 2 items to qualify!

Ask a Question
Rich Brazilian cocoa nut oils combined with hydrolyzed keratin protein to instantly smooth and fortify your locks for a glossy, healthy-looking glow. Sulfate-free formula gently cleanses and hydrates for silky smooth hair. An exclusive blend of antioxidant rich organic coconut oil along with rich keratin proteins infuse to strengthen the hair, while organic avocado oils and cocoa butter smooth the cuticle for straight, strong tresses adding a brilliant glow and luminescent shine.
Apply OGX Shampoo generously to wet hair, massage into a lather through to ends, then rinse the hair thoroughly. After shampooing, follow with OGX Conditioner. For best results, use in conjunction with other OGX products.

Precautions: Avoid contact with eyes. In case of contact with eyes, rinse immediately.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, PPG-2 Hydroxyethyl Coco/Isostearamide, Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Theobroma Cacao (Cocoa) Seed Butter, Panthenol, Dimethicone, Amodimethicone, Glycol Stearate, PEG-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-6, Polyquaternium-10, Laureth-4, Laureth-23, Cocamidopropyl Betaine, Cetrimonium Chloride, Trideceth-12, Citric Acid, Fragrance (Parfum), Tetrasodium EDTA, Sodium Chloride, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Yellow 5 (CI 19140), Yellow 6 (CI 15985), Blue 1 (CI 42090).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
OGXEver Straight - Brazilian Keratin Therapy Shampoo
 
3.9

(based on 281 reviews)

76%

of respondents would recommend this to a friend.

Pros

  • Great smell (167)
  • Adds shine (140)
  • Cleans thoroughly (136)
  • Improves hair health (135)
  • Gentle (112)

Cons

  • Doesn't lather well (39)
  • Doesn't work (33)
  • Dries hair out (29)
  • Greasy (15)
  • Harsh (12)

Best Uses

  • Daily use (91)
  • Thick hair (84)
  • Curly hair (77)
  • Fine hair (42)
  • Oily hair (36)
    • Hair Type:
    • Wavy hair (140), Straight hair (60), Very curly hair (39)
    • Reviewer Profile:
    • Beauty conscious (111), Product junkie (78), Survivalist / minimalist (41), Professional stylist (4)

Reviewed by 281 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

I would buy this again for sure!

By Courtney

from Yorkville

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Adds Volume
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

    • Daily Use
    • Oily Hair
    • Thinner Hair

    Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

    I love this product and would for sure recommend it.

    • Hair Type:
    • Straight Hair
     
    4.0

    LOVE

    By Geographyfan

    from Fontana, CA

    About Me Minimalist

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Great Smell
    • Improves Hair Health

    Cons

    • Doesn't Lather Well

    Best Uses

    • Curly Hair
    • Daily Use
    • Thicker Hair

    Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

    I use this shampoo (and the conditioner) in my regular beauty routine. It smells great and cleans well. My hair has felt stronger and thicker since I've been using this. I have also been able to cut down on the amount of shampooing and conditioning I need since I've been using this product.

    • Hair Type:
    • Wavy Hair
     
    5.0

    I would buy this producție again

    By GG

    from Castro valley

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Great Smell
    • Improves Hair Health

    Cons

      Best Uses

      • Oily Hair

      Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

      Great product

      • Hair Type:
      • Straight Hair

      (1 of 1 customers found this review helpful)

       
      4.0

      Love this shampoo!

      By Kristi

      from Miami, FL

      About Me Product Junkie

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Lathers Well

      Cons

        Best Uses

        • Curly Hair
        • Daily Use
        • Thicker Hair

        Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

        I have thick and voluminous hair and this shampoo makes my hair straight and gives it a beautiful shine!

        • Hair Type:
        • Wavy Hair
         
        2.0

        Greasy

        By Ria

        from Martinez Ca

        About Me Beauty Conscious

        Verified Buyer

        Pros

          Cons

          • Greasy
          • Smells Bad

          Best Uses

          • Curly Hair
          • Thicker Hair

          Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

          I used this regularly but it just made my hair very greasy and heavy

          • Hair Type:
          • Straight Hair
           
          5.0

          We love it!!

          By Crista

          from Columbus, Ohio

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Maked your hair soft!

          Cons

          • Ineffective
          • Uses a bunch if you have thick hair

          Best Uses

          • Daily Use
          • Thinner Hair

          Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

          My whole family uses and loves this!!

          • Hair Type:
          • Straight Hair

          (1 of 1 customers found this review helpful)

           
          5.0

          Definitely will buy this product again

          By K

          from Indiana

          About Me Minimalist

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Improves Hair Health

          Cons

            Best Uses

              Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

              Love the way my hair fells!!!

              • Hair Type:
              • Wavy Hair
               
              4.0

              Good

              By Patricia

              from Longview tx

              About Me Beauty Conscious

              Verified Buyer

              Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

              This product is very easy to used

              • Hair Type:
              • Straight Hair
               
              1.0

              Brazilian keratin therapy

              By steven

              from jersey city, ny

              About Me Minimalist

              Verified Reviewer

              Pros

                Cons

                • Dries Hair Out

                Best Uses

                  Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                  this product made my hair bigger and just as dry. there was no soothing at all.

                  • Hair Type:
                  • Wavy Hair
                   
                  3.0

                  Smells great, static hair

                  By Mcg

                  from Bremerton, WA

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Lathers Well

                  Cons

                    Best Uses

                      Comments about OGX Ever Straight - Brazilian Keratin Therapy Shampoo:

                      Love how it smells, leaves my hair feeling nice and clean, though it also makes my hair pretty static.

                      • Hair Type:
                      • Wavy Hair

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »

                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      30 Questions | 30 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Does this product straighten curly hair?
                        Asked on 4/23/2016 by Curly Gaby from Miami, FL

                        1 answer

                        • Staff Expert

                          A:

                          Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                          Answered on 4/27/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        I have used this product before on my naturally curly hair and it worked wonderfully, but I have recently dyed my hair. Is this product safe for color treated hair?
                        Asked on 4/6/2016 by Curly from Barstow, CA

                        1 answer

                        • Staff Expert

                          A:

                          Yes, Ever Straight Brazilian Keratin Therapy Shampoo is sulfate-free and safe for use on color-treated hair.

                          Answered on 4/22/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Hi
                        Will yhis keratin shapoo works on straightning hair?
                        Will this effect my straighting hair?
                        Asked on 3/4/2016 by Hima bindu

                        1 answer

                        • Staff Expert

                          A:

                          Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                          Answered on 3/7/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Will this make my hair straight
                        Asked on 2/21/2016 by Cheyanne

                        1 answer

                        • Staff Expert

                          A:

                          Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                          Answered on 2/21/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Will this product (with the use of the shampoo and conditioner) make my hair straighter?
                        Asked on 2/21/2016 by Savannah

                        1 answer

                        • Staff Expert

                          A:

                          Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                          Answered on 2/21/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        I have very curly n damaged hair. I have done straightening before 2yrs .Due to that there s lot of curls n dry n damaged split end hair. I do regular spa also .No use in that .Will this product give me a nice n curl free shiny hair.
                        Asked on 1/22/2016 by pinky from chennai

                        1 answer

                        • Staff Expert

                          A:

                          Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                          Answered on 1/22/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        So, I use Mizani/Cream of Nature products. And I also use the Pantene Relaxed shampoo and conditioner when I am feeling thrifty. Is this brand of Shampoo formulated for use with ethnic (black) hair, whether my hair is permed or in a natural state? thanks for your help.
                        Asked on 1/18/2016 by kuvagul01 from maryland

                        1 answer

                        • Staff Expert

                          A:

                          This shampoo is formulated for all hair types and textures. Its formula features rich Brazilian cocoa nut oils to help hydrate and soften dry hair. This shampoo is sulfate- and sodium chloride-free, so it is safe to use on permed, color-, and chemically-treated hair, as well as natural hair.

                          Answered on 1/19/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        I have really curly, frizzy and puffy hair. Will this product help make it better and least a bit wavy? Any recommendations for products to put on after I wash it?
                        Asked on 1/9/2016 by Unanimous

                        1 answer

                      • Q:

                        My daughter has natural thick hair with this shampoo and conditioner make her hair straight and stop frize
                        Asked on 1/7/2016 by Ses from Florida

                        1 answer

                        • Staff Expert

                          A:

                          Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly hair to help reduce frizz and define curls. It does not alter curl pattern.

                          Answered on 1/13/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        I need to buy a product that will straighten my waves. Not extremely curly but fine hair. Will this product help?
                        Asked on 12/10/2015 by olyvia

                        1 answer

                        • Staff Expert

                          A:

                          Ever Straight - Brazilian Keratin Therapy Shampoo can be used on curly/wavy hair to help reduce frizz and define curls/waves. It does not alter curl/wave pattern.

                          Answered on 12/11/2015 by Staff Expert from Ulta Beauty
                      Displaying questions 1-10Previous | Next »

                      Do you have a question about this product?