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AG Hair Colour Care Sterling Silver Toning Shampoo

AG Hair

Colour Care Sterling Silver Toning Shampoo

33.8 oz

Item #: 2221479

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AG Hair's Colour Care Sterling Silver Toning Shampoo is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, AG's mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter.

No salt. No PABA. No parabens. No gluten. No DEA. No animal testing.
Massage into damp hair. Rinse and repeat as desired. Use once or twice a week for colour maintenance or more frequently for persistent discolouration.
Water (Aqua, Eau), Sodium Laureth Sulfate, Ammonium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Laureth-4, Lauryl Pyrrolidone, Hydroxypropyl Methylcellulose, Cinnamidopropyltrimonium Chloride, Dimethicone PEG-8 Meadowfomate, Helianthus Annuus (Sunflower) Extract, Calendula Officinalis Flower Extract, Lavandula Angustifolia (Lavender) Extract, Trifolium Pratense (Clover) Extract, Pinus Palustris Leaf Extract, Dianthus Cariophyllus (Carnation) Flower Extract, Panthenol, Silk Amino Acids, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Sodium PCA, Tetrasodium EDTA, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Ethylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Blue 1 (CI 42090), Red33 (CI 17200).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AG HairColour Care Sterling Silver Toning Shampoo
 
4.4

(based on 228 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (101)
  • Gentle (90)
  • Great smell (84)
  • Adds shine (75)
  • Lathers well (73)

Cons

  • Doesn't lather well (27)
  • Dries hair out (21)
  • Doesn't work (9)
  • Harsh (7)
  • Smells bad (7)

Best Uses

  • Daily use (40)
  • Thick hair (27)
  • Fine hair (25)
  • Curly hair (21)
  • Color-treated hair (18)
    • Hair Type:
    • Straight hair (104), Wavy hair (77), Very curly hair (10)
    • Reviewer Profile:
    • Beauty conscious (91), Survivalist / minimalist (52), Product junkie (42), Midrange shopper (15), Budget shopper (5)
    • I Am A:
    • Single female (12), Family older kids (8), Couple no kids (4)

Reviewed by 228 customers

Displaying reviews 1-10

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5.0

I will buy again

By Shash

from Capitola

About Me Midrange Shopper

Verified Buyer

Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

Use twice a week

  • I Am A:
  • Single Female
 
4.0

best smell of all purple shampoo

By AB

from Portland , Or

About Me Midrange Shopper

Verified Buyer

Pros

  • smells great

Cons

    Best Uses

      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

      Most purple shampoo has a funky smell. This smells like coconut. Also lathers lathers up well.

      • I Am A:
      • Couple No Kids
       
      4.0

      Great smooth non drying toner shampoo '

      By Annie

      from San Diego

      About Me High-end Shopper

      Verified Buyer

      Pros

      • Comfortable
      • Ergonomic

      Cons

        Best Uses

          Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

          I liked it and it worked really quick

          • I Am A:
          • Single Female
           
          5.0

          Obliterates brassiness

          By Amanda Panda

          from San Diego

          About Me Midrange Shopper

          Verified Buyer

          Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

          Smells great. Immaculate rids your blonde hair of orange undertones.

          • I Am A:
          • Couple No Kids
           
          5.0

          Favorite shampoo hands down

          By Chelsea with thin hair

          from Fort worth tx

          About Me Budget Shopper

          Verified Reviewer

          Pros

          • Long lasting
          • Miracle worker
          • Smells great

          Cons

            Best Uses

            • Fine Hair

            Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

            Smells great. Doesn't make my fine hair feel oily, like most other purple shampoos do. Makes your hair soft. This is the ONLY purple shampoo I'll buy after trying many other brands.

            • I Am A:
            • Single Female
             
            5.0

            Absolutely recommend

            By coco

            from Philadelphia

            About Me Midrange Shopper

            Verified Buyer

            Pros

            • Prevents discoloration

            Cons

              Best Uses

                Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                Great product to prevent blonde highlighted hair from fading.

                • I Am A:
                • Single Female
                 
                5.0

                Love this shampoo

                By Fran

                from Canton, MA

                About Me High-end Shopper

                Verified Buyer

                Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                I love this shampoo and a lot of other products by A G

                • I Am A:
                • Family Older Kids
                 
                5.0

                Totally Hooked on AG

                By theblondeinlove

                from Boston, MA

                About Me Midrange Shopper

                Pros

                • Attractive
                • Leaves hair soft
                • Smells Great

                Cons

                  Best Uses

                    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                    I fell in love with this shampoo the first time my hairdresser used it. It smells sort of like a beach vacation, a mix between a pina colada and banana boat tanning oil. It left my hair super blonde and really nice and soft. Normally purple shampoos leave my hair dry and smell like chemicals...this one breaks the mold. Absolutely hooked!

                    • I Am A:
                    • Couple No Kids
                     
                    5.0

                    I have bought this product several times.

                    By Pen

                    from Sarasota Fl

                    About Me Midrange Shopper

                    Verified Buyer

                    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                    My husband and I often get compliments on our shiny gray hair.

                    (0 of 1 customers found this review helpful)

                     
                    5.0

                    Such a Great Product

                    By BeachGirl

                    from Bonita Springs, FL

                    About Me Midrange Shopper

                    Verified Buyer

                    Pros

                    • Provides healthy, shiny hair

                    Cons

                      Best Uses

                        Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                        Use this non-sulfate shampoo to keep white/silver hair shiny and non-yellowing

                        • I Am A:
                        • Couple No Kids

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        20 Questions | 20 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          What would happen if I use it on dyed medium brown reddish hair that I am transitioning to my natural color of white/gray? Will it help with the skunk look during tranisiton?
                          Asked on 4/9/2016 by Transitioning from Lake Zurich, IL

                          1 answer

                          • Staff Expert

                            A:

                            The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                            Answered on 4/11/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Is this product sulfate-free?
                          Asked on 1/10/2016 by Mandy

                          1 answer

                          • Staff Expert

                            A:

                            This shampoo is formulated with gentle, coconut-derived sulfates.

                            Answered on 1/13/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Can I use shampoo and conditioner daily?
                          Asked on 1/1/2016 by Classic customer from Grand Rapids ,Mi

                          1 answer

                          • Staff Expert

                            A:

                            Yes, both can be used daily or as frequently as needed/desired.

                            Answered on 1/5/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Is this product good on white hair
                          Asked on 12/29/2015 by Dino

                          1 answer

                          • Staff Expert

                            A:

                            Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                            Answered on 12/30/2015 by Staff Expert from Ulta Beauty
                        • Q:

                          I have dyed black hair- bought this by mistake- am I able to use it or will it wash out my black hair
                          Asked on 8/22/2015 by Tee from Alberta Canada

                          1 answer

                          • Staff Expert

                            A:

                            AG Hair Sterling Silver Toning Shampoo will have no adverse effect on dark shades of hair. Its purple tones help to brighten blonde, silver or highlighted hair, but will be imperceptible on black hair.

                            Answered on 8/25/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          If I use another brand's conditioner, will it "wash away" the effects of this shampoo?
                          Asked on 8/1/2015 by ni from los angles

                          1 answer

                          • Staff Expert

                            A:

                            AG Hair recommends using this shampoo in conjunction with the Colour Care Sterling Silver Toning Conditioner for best results; however, because most conditioners are not formulated with surfactants, using a conditioner from a different brand should not counteract this shampoo's toning benefits.

                            Answered on 8/5/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          Do i have to buy the conditioner with this shampoo to get the results?
                          Asked on 7/16/2015 by izzy from chino, ca

                          1 answer

                          • Staff Expert

                            A:

                            We recommend using both in conjunction with each other for best results!, though you can certainly use a different conditioner, if you prefer. AG Hair designs their products so that they can be mixed and matched to address multiple concerns.

                            Answered on 7/17/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          My hair is a plum Berry purple color. Will this shampoo help keep my hair vibrant and maintain my plum/purple hair?
                          Asked on 7/8/2015 by AB from LA

                          1 answer

                          • Staff Expert

                            A:

                            Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                            Answered on 7/8/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          Can it be used on permed hair?
                          Asked on 5/25/2015 by gmoney from Mobile, AL

                          1 answer

                          • Staff Expert

                            A:

                            This shampoo is safe to use on permed hair, since it does not contain sodium chloride.

                            All AG shampoos are manufactured without adding salt as a thickening agent. They simply use less water and a higher concentration of ingredients that are beneficial to your hair, and provide you with instantly discernible results.

                            This shampoo is formulated with gentle, coconut-derived sulfates.

                            Answered on 5/26/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          Is it better to purchase the AG sterling silver shampoo or conditioner?
                          Asked on 5/5/2015 by Katelynn from AZ

                          1 answer

                          • Staff Expert

                            A:

                            We recommend using both in conjunction with each other for best results!

                            Answered on 5/5/2015 by Staff Expert from ULTA Beauty
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