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AG Hair Colour Care Sterling Silver Toning Shampoo

AG Hair

Colour Care Sterling Silver Toning Shampoo

33.8 oz

Item #: 2221479

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AG Hair's Colour Care Sterling Silver Toning Shampoo is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, AG's mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter.

No salt. No PABA. No parabens. No gluten. No DEA. No animal testing.
Massage into damp hair. Rinse and repeat as desired. Use once or twice a week for colour maintenance or more frequently for persistent discolouration.
Water (Aqua, Eau), Sodium Laureth Sulfate, Ammonium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Laureth-4, Lauryl Pyrrolidone, Hydroxypropyl Methylcellulose, Cinnamidopropyltrimonium Chloride, Dimethicone PEG-8 Meadowfomate, Helianthus Annuus (Sunflower) Extract, Calendula Officinalis Flower Extract, Lavandula Angustifolia (Lavender) Extract, Trifolium Pratense (Clover) Extract, Pinus Palustris Leaf Extract, Dianthus Cariophyllus (Carnation) Flower Extract, Panthenol, Silk Amino Acids, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Sodium PCA, Tetrasodium EDTA, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Ethylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Blue 1 (CI 42090), Red33 (CI 17200).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AG HairColour Care Sterling Silver Toning Shampoo
 
4.4

(based on 247 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (107)
  • Gentle (95)
  • Great smell (92)
  • Adds shine (81)
  • Lathers well (76)

Cons

  • Doesn't lather well (27)
  • Dries hair out (21)
  • Doesn't work (9)
  • Harsh (7)
  • Smells bad (7)

Best Uses

  • Daily use (41)
  • Thick hair (30)
  • Fine hair (25)
  • Curly hair (21)
  • Color-treated hair (18)
    • Hair Type:
    • Straight hair (112), Wavy hair (81), Very curly hair (10)
    • Reviewer Profile:
    • Beauty conscious (98), Survivalist / minimalist (55), Product junkie (44), Midrange shopper (15), Budget shopper (6)
    • I Am A:
    • Single female (13), Family older kids (8), Couple no kids (4)

Reviewed by 247 customers

Displaying reviews 1-10

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5.0

Brass Be Gone!

By Rachel

from York, PA

About Me Beauty Conscious

Verified Buyer

Pros

  • Cleans Thoroughly
  • Great Smell
  • Improves Hair Health
  • Removes brass blonde colors

Cons

    Best Uses

      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

      I use this twice a week in cool water and I am never disappointed. It always leaves my hair feeling light both in weight and color!

      • Hair Type:
      • Straight Hair
       
      5.0

      Better product than other gray hair treatments

      By Miastella

      from Philadelphia, pa

      About Me Minimalist

      Verified Buyer

      Pros

      • Adds Shine
      • Gentle
      • Great Smell
      • Improves Hair Health
      • This actually gets the yellow out.

      Cons

        Best Uses

          Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

          Isn't harming the coloured parts of my hair.

          • Hair Type:
          • Wavy Hair
           
          5.0

          I will buy this product again and again!

          By Southern girl

          from Vero Beach, FL

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Gentle
          • Great Smell
          • Improves Hair Health

          Cons

            Best Uses

            • Gray hair

            Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

            I use this twice a week to brighten my gray hair.

            • Hair Type:
            • Straight Hair
             
            4.0

            Love this product. Makes my hair shinny not brassy!

            By Pt

            from Ashtabula, OH

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Lathers Well

            Cons

              Best Uses

                Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                Will continue to buy this product.

                • Hair Type:
                • Straight Hair
                 
                4.0

                l would buy it agian

                By no nickname

                from Modesto CA

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Cleans Thoroughly
                • Gentle
                • Great Smell

                Cons

                  Best Uses

                  • Thicker Hair

                  Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                  It made my hair feel good

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Really helped my highlights that were getting brassy

                  By C

                  from Katy, Tx

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • Great Smell
                  • Improves Hair Health

                  Cons

                    Best Uses

                      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                      Loved it

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      Great Shampoo for Blond Highlights!

                      By MG fun Run

                      from Schaumburg, IL

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Brings out the Highlights Very Well!
                      • Cleans Thoroughly
                      • Improves Hair Health
                      • Non-Greasy

                      Cons

                        Best Uses

                        • Blond Highlighted Hair

                        Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                        Hair stylist recommended this shampoo for my newly highlighted blond hair, and I love it!! Use this shampoo once a week. It helps the blond highlights look more sandy/dusty blond colored. Really does not dry out the hair either. Great product!

                        • Hair Type:
                        • Straight Hair
                         
                        4.0

                        I like it very much!

                        By Marsh

                        from Roanoke Va

                        About Me Beauty Conscious

                        Verified Buyer

                        Pros

                        • Adds Shine

                        Cons

                          Best Uses

                          • Thicker Hair

                          Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                          High lights very well and makes it shiny

                          • Hair Type:
                          • Wavy Hair
                           
                          5.0

                          I love the 2ay this shampoo enhances the color of my blonde

                          By slbell

                          from Knoxville TN

                          About Me Minimalist

                          Verified Buyer

                          Pros

                          • Cleans Thoroughly
                          • Great Smell
                          • Improves Hair Health

                          Cons

                            Best Uses

                            • Daily Use

                            Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                            Takes away the brassy look my hair sometimes get.

                            • Hair Type:
                            • Wavy Hair
                             
                            5.0

                            I would buy this product again

                            By Duval Diva

                            from Jacksonville, Florida

                            About Me Beauty Conscious

                            Verified Buyer

                            Pros

                            • Adds Shine
                            • Cleans Thoroughly
                            • Gentle
                            • Great Smell
                            • Improves Hair Health
                            • Lathers Well

                            Cons

                              Best Uses

                              • Thicker Hair

                              Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                              I was very pleased with this product. I could tell a big difference in my hair. I even had friends compliment me on my hair after I used it.

                              • Hair Type:
                              • Straight Hair

                              Displaying reviews 1-10

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                              Q&A

                              Product Q&A

                              Do you have questions about this product?

                              Get answers from in-house experts.

                              21 Questions | 21 Answers
                              Displaying questions 1-10Previous | Next »
                              • Q:

                                I have naturally black hair and I'm letting my gray grow out. Will this help my gray look more silver?
                                Asked on 6/5/2016 by Grumpelstiltskin from Texas

                                1 answer

                                • Staff Expert

                                  A:

                                  Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                                  Answered on 6/14/2016 by Staff Expert from Ulta Beauty
                              • Q:

                                What would happen if I use it on dyed medium brown reddish hair that I am transitioning to my natural color of white/gray? Will it help with the skunk look during tranisiton?
                                Asked on 4/9/2016 by Transitioning from Lake Zurich, IL

                                1 answer

                                • Staff Expert

                                  A:

                                  The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                                  Answered on 4/11/2016 by Staff Expert from Ulta Beauty
                              • Q:

                                Is this product sulfate-free?
                                Asked on 1/10/2016 by Mandy

                                1 answer

                                • Staff Expert

                                  A:

                                  This shampoo is formulated with gentle, coconut-derived sulfates.

                                  Answered on 1/13/2016 by Staff Expert from Ulta Beauty
                              • Q:

                                Can I use shampoo and conditioner daily?
                                Asked on 1/1/2016 by Classic customer from Grand Rapids ,Mi

                                1 answer

                                • Staff Expert

                                  A:

                                  Yes, both can be used daily or as frequently as needed/desired.

                                  Answered on 1/5/2016 by Staff Expert from Ulta Beauty
                              • Q:

                                Is this product good on white hair
                                Asked on 12/29/2015 by Dino

                                1 answer

                                • Staff Expert

                                  A:

                                  Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                                  Answered on 12/30/2015 by Staff Expert from Ulta Beauty
                              • Q:

                                I have dyed black hair- bought this by mistake- am I able to use it or will it wash out my black hair
                                Asked on 8/22/2015 by Tee from Alberta Canada

                                1 answer

                                • Staff Expert

                                  A:

                                  AG Hair Sterling Silver Toning Shampoo will have no adverse effect on dark shades of hair. Its purple tones help to brighten blonde, silver or highlighted hair, but will be imperceptible on black hair.

                                  Answered on 8/25/2015 by Staff Expert from ULTA Beauty
                              • Q:

                                If I use another brand's conditioner, will it "wash away" the effects of this shampoo?
                                Asked on 8/1/2015 by ni from los angles

                                1 answer

                                • Staff Expert

                                  A:

                                  AG Hair recommends using this shampoo in conjunction with the Colour Care Sterling Silver Toning Conditioner for best results; however, because most conditioners are not formulated with surfactants, using a conditioner from a different brand should not counteract this shampoo's toning benefits.

                                  Answered on 8/5/2015 by Staff Expert from ULTA Beauty
                              • Q:

                                Do i have to buy the conditioner with this shampoo to get the results?
                                Asked on 7/16/2015 by izzy from chino, ca

                                1 answer

                                • Staff Expert

                                  A:

                                  We recommend using both in conjunction with each other for best results!, though you can certainly use a different conditioner, if you prefer. AG Hair designs their products so that they can be mixed and matched to address multiple concerns.

                                  Answered on 7/17/2015 by Staff Expert from ULTA Beauty
                              • Q:

                                My hair is a plum Berry purple color. Will this shampoo help keep my hair vibrant and maintain my plum/purple hair?
                                Asked on 7/8/2015 by AB from LA

                                1 answer

                                • Staff Expert

                                  A:

                                  Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                                  Answered on 7/8/2015 by Staff Expert from ULTA Beauty
                              • Q:

                                Can it be used on permed hair?
                                Asked on 5/25/2015 by gmoney from Mobile, AL

                                1 answer

                                • Staff Expert

                                  A:

                                  This shampoo is safe to use on permed hair, since it does not contain sodium chloride.

                                  All AG shampoos are manufactured without adding salt as a thickening agent. They simply use less water and a higher concentration of ingredients that are beneficial to your hair, and provide you with instantly discernible results.

                                  This shampoo is formulated with gentle, coconut-derived sulfates.

                                  Answered on 5/26/2015 by Staff Expert from ULTA Beauty
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