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AG Hair Colour Care Sterling Silver Toning Shampoo

AG Hair

Colour Care Sterling Silver Toning Shampoo

8 oz

Item #: 2221478

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AG Hair's Colour Care Sterling Silver Toning Shampoo is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, AG's mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter.

No salt. No PABA. No parabens. No gluten. No DEA. No animal testing.
Massage into damp hair. Rinse and repeat as desired. Use once or twice a week for colour maintenance or more frequently for persistent discolouration.
Water (Aqua, Eau), Sodium Laureth Sulfate, Ammonium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Laureth-4, Lauryl Pyrrolidone, Hydroxypropyl Methylcellulose, Cinnamidopropyltrimonium Chloride, Dimethicone PEG-8 Meadowfomate, Helianthus Annuus (Sunflower) Extract, Calendula Officinalis Flower Extract, Lavandula Angustifolia (Lavender) Extract, Trifolium Pratense (Clover) Extract, Pinus Palustris Leaf Extract, Dianthus Cariophyllus (Carnation) Flower Extract, Panthenol, Silk Amino Acids, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Sodium PCA, Tetrasodium EDTA, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Ethylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Blue 1 (CI 42090), Red33 (CI 17200).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AG HairColour Care Sterling Silver Toning Shampoo
 
4.4

(based on 221 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (101)
  • Gentle (90)
  • Great smell (84)
  • Adds shine (75)
  • Lathers well (73)

Cons

  • Doesn't lather well (27)
  • Dries hair out (21)
  • Doesn't work (9)
  • Harsh (7)
  • Smells bad (7)

Best Uses

  • Daily use (40)
  • Thick hair (27)
  • Fine hair (24)
  • Curly hair (21)
  • Color-treated hair (18)
    • Hair Type:
    • Straight hair (104), Wavy hair (77), Very curly hair (10)
    • Reviewer Profile:
    • Beauty conscious (91), Survivalist / minimalist (52), Product junkie (42), Midrange shopper (11), Budget shopper (4)
    • I Am A:
    • Single female (8), Family older kids (7)

Reviewed by 221 customers

Displaying reviews 1-10

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5.0

Totally Hooked on AG

By theblondeinlove

from Boston, MA

About Me Midrange Shopper

Pros

  • Attractive
  • Leaves hair soft
  • Smells Great

Cons

    Best Uses

      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

      I fell in love with this shampoo the first time my hairdresser used it. It smells sort of like a beach vacation, a mix between a pina colada and banana boat tanning oil. It left my hair super blonde and really nice and soft. Normally purple shampoos leave my hair dry and smell like chemicals...this one breaks the mold. Absolutely hooked!

      • I Am A:
      • Couple No Kids
       
      5.0

      I have bought this product several times.

      By Pen

      from Sarasota Fl

      About Me Midrange Shopper

      Verified Buyer

      Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

      My husband and I often get compliments on our shiny gray hair.

      (0 of 1 customers found this review helpful)

       
      5.0

      Such a Great Product

      By BeachGirl

      from Bonita Springs, FL

      About Me Midrange Shopper

      Verified Buyer

      Pros

      • Provides healthy, shiny hair

      Cons

        Best Uses

          Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

          Use this non-sulfate shampoo to keep white/silver hair shiny and non-yellowing

          • I Am A:
          • Couple No Kids

          (0 of 1 customers found this review helpful)

           
          3.0

          It's alright

          By Ok

          from Tulsa, OK

          About Me Midrange Shopper

          Verified Buyer

          Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

          A little bit does not go very far at all with this product. I had to use so much of it at a time, and in the end it just didn't give a result worthy of the extra purchase.

          • I Am A:
          • Single Female
           
          5.0

          I would buy again

          By Ambee

          from Tampa, fl

          About Me Budget Shopper

          Verified Buyer

          Pros

          • Attractive
          • Comfortable

          Cons

            Best Uses

              Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

              Great for toning your hair!

              • I Am A:
              • Single Female
               
              4.0

              I would purchase this again

              By Rosie

              from Fort Mill, SC

              About Me Budget Shopper

              Verified Buyer

              Pros

                Cons

                • Delicate
                • make your hair soft

                Best Uses

                • Small Rooms

                Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                great product. The color of the shampoo is purple just rinse it off the shower. It makes your hair soft.

                • I Am A:
                • Family Older Kids
                 
                5.0

                Great product

                By Dbp

                from NC

                About Me Midrange Shopper

                Verified Buyer

                Pros

                • Smells great!
                • Works really well on silver / white hair

                Cons

                  Best Uses

                    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                    None

                    • I Am A:
                    • Family Older Kids
                     
                    5.0

                    I will buy this again

                    By Morgan

                    from Niles

                    Verified Buyer

                    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                    Great product

                     
                    5.0

                    Yes I would.

                    By BabyGirl

                    from Gulfport, MS

                    Verified Buyer

                    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                    Product was great and make my friends hair look great.

                    • I Am A:
                    • Single Female
                     
                    5.0

                    Good for gray

                    By Bassetma

                    from Avon ct

                    Verified Buyer

                    Pros

                    • Appropriate for my gray hair

                    Cons

                      Best Uses

                        Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

                        Use once or twice a week

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        20 Questions | 20 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          What would happen if I use it on dyed medium brown reddish hair that I am transitioning to my natural color of white/gray? Will it help with the skunk look during tranisiton?
                          Asked on 4/9/2016 by Transitioning from Lake Zurich, IL

                          1 answer

                          • Staff Expert

                            A:

                            The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                            Answered on 4/11/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Is this product sulfate-free?
                          Asked on 1/10/2016 by Mandy

                          1 answer

                          • Staff Expert

                            A:

                            This shampoo is formulated with gentle, coconut-derived sulfates.

                            Answered on 1/13/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Can I use shampoo and conditioner daily?
                          Asked on 1/1/2016 by Classic customer from Grand Rapids ,Mi

                          1 answer

                          • Staff Expert

                            A:

                            Yes, both can be used daily or as frequently as needed/desired.

                            Answered on 1/5/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Is this product good on white hair
                          Asked on 12/29/2015 by Dino

                          1 answer

                          • Staff Expert

                            A:

                            Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                            Answered on 12/30/2015 by Staff Expert from Ulta Beauty
                        • Q:

                          I have dyed black hair- bought this by mistake- am I able to use it or will it wash out my black hair
                          Asked on 8/22/2015 by Tee from Alberta Canada

                          1 answer

                          • Staff Expert

                            A:

                            AG Hair Sterling Silver Toning Shampoo will have no adverse effect on dark shades of hair. Its purple tones help to brighten blonde, silver or highlighted hair, but will be imperceptible on black hair.

                            Answered on 8/25/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          If I use another brand's conditioner, will it "wash away" the effects of this shampoo?
                          Asked on 8/1/2015 by ni from los angles

                          1 answer

                          • Staff Expert

                            A:

                            AG Hair recommends using this shampoo in conjunction with the Colour Care Sterling Silver Toning Conditioner for best results; however, because most conditioners are not formulated with surfactants, using a conditioner from a different brand should not counteract this shampoo's toning benefits.

                            Answered on 8/5/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          Do i have to buy the conditioner with this shampoo to get the results?
                          Asked on 7/16/2015 by izzy from chino, ca

                          1 answer

                          • Staff Expert

                            A:

                            We recommend using both in conjunction with each other for best results!, though you can certainly use a different conditioner, if you prefer. AG Hair designs their products so that they can be mixed and matched to address multiple concerns.

                            Answered on 7/17/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          My hair is a plum Berry purple color. Will this shampoo help keep my hair vibrant and maintain my plum/purple hair?
                          Asked on 7/8/2015 by AB from LA

                          1 answer

                          • Staff Expert

                            A:

                            Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                            Answered on 7/8/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          Can it be used on permed hair?
                          Asked on 5/25/2015 by gmoney from Mobile, AL

                          1 answer

                          • Staff Expert

                            A:

                            This shampoo is safe to use on permed hair, since it does not contain sodium chloride.

                            All AG shampoos are manufactured without adding salt as a thickening agent. They simply use less water and a higher concentration of ingredients that are beneficial to your hair, and provide you with instantly discernible results.

                            This shampoo is formulated with gentle, coconut-derived sulfates.

                            Answered on 5/26/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          Is it better to purchase the AG sterling silver shampoo or conditioner?
                          Asked on 5/5/2015 by Katelynn from AZ

                          1 answer

                          • Staff Expert

                            A:

                            We recommend using both in conjunction with each other for best results!

                            Answered on 5/5/2015 by Staff Expert from ULTA Beauty
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