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AG HairColour Care Sterling Silver Toning Shampoo

AG Hair

Colour Care Sterling Silver Toning Shampoo

33.8 oz

Item #: 2290217

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FREE Fast Food Leave-On Conditioner 6 oz. with any AG Hair purchase (offer valid 1/30/16-2/13/16 or while supplies last)

Moisture Fast Food Leave-On Conditioner
AG Hair's Colour Care Sterling Silver Toning Shampoo is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, AG's mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter.

No salt. No PABA. No parabens. No gluten. No DEA. No animal testing.
Massage into damp hair. Rinse and repeat as desired. Use once or twice a week for colour maintenance or more frequently for persistent discolouration.
Water (Aqua, Eau), Sodium Laureth Sulfate, Ammonium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Laureth-4, Lauryl Pyrrolidone, Hydroxypropyl Methylcellulose, Cinnamidopropyltrimonium Chloride, Dimethicone PEG-8 Meadowfomate, Helianthus Annuus (Sunflower) Extract, Calendula Officinalis Flower Extract, Lavandula Angustifolia (Lavender) Extract, Trifolium Pratense (Clover) Extract, Pinus Palustris Leaf Extract, Dianthus Cariophyllus (Carnation) Flower Extract, Panthenol, Silk Amino Acids, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Sodium PCA, Tetrasodium EDTA, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Ethylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Blue 1 (CI 42090), Red33 (CI 17200).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AG HairColour Care Sterling Silver Toning Shampoo
 
4.3

(based on 204 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (101)
  • Gentle (90)
  • Great smell (84)
  • Adds shine (75)
  • Lathers well (73)

Cons

  • Doesn't lather well (27)
  • Dries hair out (21)
  • Doesn't work (9)
  • Harsh (7)
  • Smells bad (7)

Best Uses

  • Daily use (40)
  • Thick hair (27)
  • Fine hair (24)
  • Curly hair (21)
  • Color-treated hair (18)
    • Hair Type:
    • Straight hair (104), Wavy hair (77), Very curly hair (10)
    • Reviewer Profile:
    • Beauty conscious (91), Survivalist / minimalist (52), Product junkie (42), Midrange shopper (3)

Reviewed by 204 customers

Displaying reviews 1-10

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5.0

Great smell, soft hair!

By Ginny

from Palm Beach Gardens ,FL

About Me Midrange Shopper

Verified Buyer

Pros

  • Works Great

Cons

    Best Uses

    • Brightens Grey Hair

    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

    I love the way this shampoo smells and how great my hair feels.

    • I Am A:
    • Single Female
     
    5.0

    Purple Shampoo

    By Pamb

    from Fayetteville, AR

    About Me Midrange Shopper

    Verified Buyer

    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

    My hairdresser suggested purple shampoo for my white hair. Since it seemed to be a yellowish color, she wanted me to try purple shampoo to tone it down and make it whiter. She didn't suggest a brand, so the salesperson in Ulta took me directly to her favorite brand. It was on sale with a free pump! I have been using this shampoo for over a week and am very pleased with it and the change I can see in the color of my hair.

    • I Am A:
    • Family Older Kids
     
    5.0

    Best Purple Shampoo you can buy

    By Shannon the shopper

    from Boise, ID

    About Me Midrange Shopper

    Verified Buyer

    Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

    If you're looking to brighten up those highlights, use once or twice a week, alternating with daily shampoo, and your color will look fresh for months!

    • I Am A:
    • Single Female
     
    4.0

    Love this product!

    By Mary

    from Roanoke va

    About Me Minimalist

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

        Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

        Gets rid of the yellow in my silver/gray hair

        • Hair Type:
        • Wavy Hair
         
        5.0

        quality product

        By Becca

        from Wichita. KS

        About Me Product Junkie

        Verified Buyer

        Pros

        • Adds Shine
        • Adds Volume
        • Cleans Thoroughly
        • Gentle
        • Improves Hair Health

        Cons

        • Doesn't Lather Well

        Best Uses

        • Daily Use

        Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

        great for controlling gold/brassiness.

        • Hair Type:
        • Straight Hair
         
        5.0

        Love it .

        By Debbie

        from Sc

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Daily Use

          Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

          Great product

          • Hair Type:
          • Wavy Hair
           
          5.0

          NO TO YELLOW HAIR!!

          By VANESSA T.

          from HUNTINGTON PARK, CA

          About Me Product Junkie

          Verified Buyer

          Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

          THE PRODUCT IS AMAZING IVE TRIED SO MANY, YOU NAME IT IVE TRIED IT, FROM SALONS, TOP NAME BRAND SHAMPOO TO BEAUTY STORES, THIS HAS BEEN MY FAV IM DOWN TO MY SECOND BOTTLE, THE SMELL IS AMAZING IT COMPARED TO OTHERS, SMELLS LIKE COCONUT. MY HAIR HAS GONE FROM BLACK TO SEMI BLOUNDE BUT THIS BABY LIGHTENS IT UP EVERYDAY OF MY WORKING LIFE! IF YOU JUST HAD YOUR HAIR DONE AND WOULD LIKE TO LIGHTEN IT UP USE THIS!

          • Hair Type:
          • Wavy Hair
           
          1.0

          DO NOT USE FOR PURPLE HAIR

          By Muggy

          from Glendale Heights, IL

          About Me Beauty Conscious

          Verified Reviewer

          Pros

          • Great Smell

          Cons

          • Doesn't Lather Well
          • Dries Hair Out
          • Harsh
          • Ineffective
          • Washes Out Color

          Best Uses

            Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

            I am sure this product worked fine for those who wanted white blonde hair, that is not what I wanted or bought it for. I bought this because I had just spent a ton of money to have my hair professionally dyed pastel lavender. knowing this color would fade after 3-4 washes, I knew I'd need dry shampoos & a special color depositing shampoo & conditioner. I asked the professional at Ulta what would be best to use to preserve my color & I was handed the gift set of this shampoo & conditioner. I was told it had a purple tone, that it would deposit color into it while removing any brassy tones. when it finally came time for me to use this, I followed the directions, rinsed cold, let it sit & when I rinsed watched all my color go down the drain. Conditioner which is supposed to lock in color made it worse. 1 wash, All color was gone leaving a dingy blonde gray. Aggrivated I re-dyed my hair. I thought maybe it was a fluke., but again it only took 1 wash! Frustrated I read the ingredients, it has Sulfate, this is not color safe at all. DO NOT buy this for colored hair!!! not only that, it dried out my hair to the point I could hardly run a brush through it... Too harsh, too expensive, & NOT for purple hair!!! I want my money back.

            • Hair Type:
            • Straight Hair
             
            5.0

            I would buy this product again!

            By Toddgirl

            from Salt lake Ut

            About Me Product Junkie

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Lathers Well

            Cons

              Best Uses

              • Thinner Hair

              Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

              Works great removing brass for blonde hair!

              • Hair Type:
              • Straight Hair
               
              5.0

              My favorite toning shampoo & conditioner

              By Jessica

              from Mentor Ohio

              About Me Product Junkie

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Lathers Well
              • Tones Dramatically

              Cons

              • Dries Hair Out
              • Smells Bad

              Best Uses

              • Curly Hair
              • Oily Hair
              • Thicker Hair
              • Thinner Hair

              Comments about AG Hair Colour Care Sterling Silver Toning Shampoo:

              This is great for once or twice a week use. It will dry your hair with too much use.

              • Hair Type:
              • Wavy Hair

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              19 Questions | 19 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                Is this product sulfate-free?
                Asked on 1/10/2016 by Mandy

                1 answer

                • Staff Expert

                  A:

                  This shampoo is formulated with gentle, coconut-derived sulfates.

                  Answered on 1/13/2016 by Staff Expert from Ulta Beauty
              • Q:

                Can I use shampoo and conditioner daily?
                Asked on 1/1/2016 by Classic customer from Grand Rapids ,Mi

                1 answer

                • Staff Expert

                  A:

                  Yes, both can be used daily or as frequently as needed/desired.

                  Answered on 1/5/2016 by Staff Expert from Ulta Beauty
              • Q:

                Is this product good on white hair
                Asked on 12/29/2015 by Dino

                1 answer

                • Staff Expert

                  A:

                  Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                  Answered on 12/30/2015 by Staff Expert from Ulta Beauty
              • Q:

                I have dyed black hair- bought this by mistake- am I able to use it or will it wash out my black hair
                Asked on 8/22/2015 by Tee from Alberta Canada

                1 answer

                • Staff Expert

                  A:

                  AG Hair Sterling Silver Toning Shampoo will have no adverse effect on dark shades of hair. Its purple tones help to brighten blonde, silver or highlighted hair, but will be imperceptible on black hair.

                  Answered on 8/25/2015 by Staff Expert from ULTA Beauty
              • Q:

                If I use another brand's conditioner, will it "wash away" the effects of this shampoo?
                Asked on 8/1/2015 by ni from los angles

                1 answer

                • Staff Expert

                  A:

                  AG Hair recommends using this shampoo in conjunction with the Colour Care Sterling Silver Toning Conditioner for best results; however, because most conditioners are not formulated with surfactants, using a conditioner from a different brand should not counteract this shampoo's toning benefits.

                  Answered on 8/5/2015 by Staff Expert from ULTA Beauty
              • Q:

                Do i have to buy the conditioner with this shampoo to get the results?
                Asked on 7/16/2015 by izzy from chino, ca

                1 answer

                • Staff Expert

                  A:

                  We recommend using both in conjunction with each other for best results!, though you can certainly use a different conditioner, if you prefer. AG Hair designs their products so that they can be mixed and matched to address multiple concerns.

                  Answered on 7/17/2015 by Staff Expert from ULTA Beauty
              • Q:

                My hair is a plum Berry purple color. Will this shampoo help keep my hair vibrant and maintain my plum/purple hair?
                Asked on 7/8/2015 by AB from LA

                1 answer

                • Staff Expert

                  A:

                  Absolutely! The violet pigments in this shampoo help to neutralize any brassy tones and to brighten hair.

                  Answered on 7/8/2015 by Staff Expert from ULTA Beauty
              • Q:

                Can it be used on permed hair?
                Asked on 5/25/2015 by gmoney from Mobile, AL

                1 answer

                • Staff Expert

                  A:

                  This shampoo is safe to use on permed hair, since it does not contain sodium chloride.

                  All AG shampoos are manufactured without adding salt as a thickening agent. They simply use less water and a higher concentration of ingredients that are beneficial to your hair, and provide you with instantly discernible results.

                  This shampoo is formulated with gentle, coconut-derived sulfates.

                  Answered on 5/26/2015 by Staff Expert from ULTA Beauty
              • Q:

                Is it better to purchase the AG sterling silver shampoo or conditioner?
                Asked on 5/5/2015 by Katelynn from AZ

                1 answer

                • Staff Expert

                  A:

                  We recommend using both in conjunction with each other for best results!

                  Answered on 5/5/2015 by Staff Expert from ULTA Beauty
              • Q:

                is this product 100% cruelty free?
                Asked on 4/11/2015 by kaitlyn from US

                1 answer

                • Staff Expert

                  A:

                  No AG Hair products are tested on animals, and AG Hair is a PETA-approved company.

                  Answered on 4/14/2015 by Staff Expert from ULTA.com
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