ULTA
  • Home
  • / Hair
  • / Hair Color
  • / Born Blonde Maxi Blonding Kit
ClairolBorn Blonde Maxi Blonding Kit

Clairol

Born Blonde Maxi Blonding Kit

Item #: 2097251

Hair color kit lightens even the darkest hair shades the very first time. Clairol Nice n¿ Easy Born Blonde Maxi includes easy-to-apply liquid lightener, developing cream, disposable gloves, lightening powder and a moisture-intensive conditioner to restore hair¿s vibrant, healthy sheen.
Follow instructions in packaging.

Precautions: Avoid any contact with eyes.  Avoid skin contact (other than areas of application).  See enclosed leaflet for important information.  Product not intended for use on children. Keep out of reach of children.
Lightening Powder: Potassium Persulfate, Sodium Silicate, Ammonium Persulfate, Silica, Sodium Lauryl Sulfate, Disodium EDTA, Ultramarines; Developing Creme: Water, Hydrogen Peroxide, Cetearyl Alcohol, Laureth-23, Steareth-21, Ceteareth-20, Polyquaternium-37, Propylene Glycol Dicaprylate / Dicaprate, Styrene / VP Copolymer, PPG-1 Trideceth-6, Etidronic Acid; Liquid Lightener: Oleic Acid, Oleth-2, Water, Propylene Glycol, Ethanolamine, Isopropyl Alcohol, Soytrimonium Chloride, Ethoxydiglycol, C12-15 Pareth-3, Hexylene Glycol, Ammonium Hydroxide, Fragrance, Erythorbic Acid, Sodium Sulfite, EDTA; Moisture Intensive Conditioner: Water, Stearyl Alcohol, Cyclopentasiloxane, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Dimethicone, Benzyl Alcohol, Fragrance, Panthenyl Ethyl Ether, EDTA, Panthenol, Methylchloroisothiazolinone, Methylisothiazolinone

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ClairolBorn Blonde Maxi Blonding Kit
 
3.8

(based on 68 reviews)

78%

of respondents would recommend this to a friend.

Pros

  • Easy to use (53)
  • Great color (35)
  • Long-lasting (26)
  • Gentle (18)
  • Natural look (18)

Cons

  • Smells bad (23)
  • Color misrepresented (15)
  • Too harsh (10)
  • Time consuming (7)
  • Messy (4)

Best Uses

  • New look (30)
  • Touch ups (25)
  • Fine hair (12)
  • Thick hair (8)
  • Graying hair (7)
    • Commitment To Color:
    • Permanent (51), Temporary (5)
    • Reviewer Profile:
    • Beauty conscious (31), Product junkie (21), Survivalist / minimalist (9)

Reviewed by 68 customers

Displaying reviews 1-10

Back to top

Previous | Next »

(1 of 1 customers found this review helpful)

 
5.0

Best Hair Color....EVER

By Kelly W

from Cherry Hill, NJ

About Me Product Junkie

Verified Reviewer

Pros

  • Easy To Use
  • Gentle
  • Great Color
  • Long-Lasting

Cons

    Best Uses

    • New Look
    • Thicker Hair
    • Thinner Hair
    • Touch Ups

    Comments about Clairol Born Blonde Maxi Blonding Kit:

    I used this product for the first time a little over a year ago. I went from my natural dark brown hair to platinum blonde. I keep the sides of my hair very short so my roots are noticeable within three weeks. I do have to touch up my roots often (staying this blonde is a commitment with short hair but I love it). This is the best product I've used so far and trust me I've used lots of different products to color my hair. Since my hair is naturally dark I do keep the dye on for the maximum time listed on the directions. I've used this color religiously (on my roots) every three weeks for over a year and I couldn't be happier. It's the best!

    • Commitment To Color:
    • Permanent
     
    1.0

    This product should come with a RUSTY HAIR WARNING!!!

    By Horrible Rusty Hair

    from Indiana

    About Me Minimalist

    Pros

      Cons

      • Color Misrepresented

      Best Uses

        Comments about Clairol Born Blonde Maxi Blonding Kit:

        My daughter has natural dark blonde hair, this product turned her roots Yellow and her hair orange, her hair looked like rust. We left it on 1 1/2 hrs. Now we're stuck with a hair ER! I hope this can be fixed!!! I would never use this product again! We have never had this problem with a home dye kit!

         
        3.0

        Turned my hair a little blonder than I was looking for

        By CT

        from St Paul MN

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use

        Cons

          Best Uses

            Comments about Clairol Born Blonde Maxi Blonding Kit:

            Turned out a little more blonde than I wanted it to be. But it seems to be taming down some after washing. I was looking to lighten my hair not looking to blonde it.

            (3 of 3 customers found this review helpful)

             
            5.0

            They recently changed this product, Two thumbs up!

            By Helweh

            from Fort Lauderdale, Florida

            About Me Beauty Conscious

            Verified Reviewer

            Pros

            • Easy To Use
            • Great Color
            • Long-Lasting
            • Versatile

            Cons

            • Smells Bad

            Best Uses

            • New Look
            • Thicker Hair
            • Thinner Hair
            • Touch Ups

            Comments about Clairol Born Blonde Maxi Blonding Kit:

            I started using this product about 7 years ago when I moved take couldn't find a salon that could lighten my hair without turning it orange! I had to touch up my roots today and when I opened the box I noticed that the packaging inside was different and so were the instructions, I was leery to use it at first because the new product requires 30 minutes less time. I was wondering why and also wondering if my hair was going to turn out orange with less time. I put the product in and within 15 minutes my hair was basically done, I noticed a couple of spots I missed so I touched those spots up and waited for the maximum time to make sure it was orange. After I washed it out I looked in the mirror and I couldn't believe it, ABSOLUTELY NO BRASSINESS! The old version of this product would leave a brassy color for a week after first being bleached, this is a MAJOR improvement and it takes far less time to get the color you want with the new formula. I'm impressed, two thumbs up!

            • Commitment To Color:
            • Permanent

            (0 of 3 customers found this review helpful)

             
            3.0

            Uggh

            By Angel Dashie

            from Kerrville Tx

            Pros

            • Easy To Use

            Cons

            • Color Misrepresented
            • Smells Bad

            Best Uses

            • Thinner Hair

            Comments about Clairol Born Blonde Maxi Blonding Kit:

            I used it and it turned my hair half blonde half orange... very dissatisfied but... the half it did get it blonde was good sooooo cool.

            • Commitment To Color:
            • Demi-Permanent

            (0 of 4 customers found this review helpful)

             
            1.0

            do not buy

            By extremely annoyed

            from Toronto, ON

            About Me Beauty Conscious

            Pros

              Cons

              • Color Misrepresented
              • Smells Bad

              Best Uses

                Comments about Clairol Born Blonde Maxi Blonding Kit:

                Honestly this is probably one of the worst hair products i've purchased in a while. I had ginger hair and i wanted to go blonde, this didn't do anything for me except lighten the roots to a yellow colour. I followed the instructions exactly how it said and it still did nothing, and i left it on for the full 60 minutes. I have dyed my hair plenty of times in the past and this is the worst time yet. I would not recommend this or buy again.

                • Commitment To Color:
                • Permanent

                (0 of 5 customers found this review helpful)

                 
                3.0

                It didn't come with instructions or gloves

                By Lynn

                from ohio

                About Me Minimalist

                Pros

                • Don't Know

                Cons

                • Don't Know

                Best Uses

                • New Look

                Comments about Clairol Born Blonde Maxi Blonding Kit:

                Don't have instructions

                • Commitment To Color:
                • Permanent

                (3 of 3 customers found this review helpful)

                 
                5.0

                ah-mazing!! white hair first try!

                By happy

                from ohio

                About Me Beauty Conscious

                Pros

                • Easy To Use
                • Great Color

                Cons

                  Best Uses

                  • New Look

                  Comments about Clairol Born Blonde Maxi Blonding Kit:

                  I just used this one time and ended up with perfect platinum hair! My natural color is dark blonde and I use the product and left it on the full 90 minutes and now have hair that isnt brassy in any way!

                  • Commitment To Color:
                  • Permanent

                  (7 of 9 customers found this review helpful)

                   
                  4.0

                  great product

                  By mangokitty92

                  from Houston, TX

                  About Me Product Junkie

                  Pros

                  • Easy To Use
                  • Great Color
                  • Natural Look

                  Cons

                  • Smells Bad

                  Best Uses

                  • New Look
                  • Touch Ups

                  Comments about Clairol Born Blonde Maxi Blonding Kit:

                  This is probably the BEST & only great bleaching drug store product I have found!! For the people who are complaining about it turning their hair orange & that it's too time consuming should obviously not be doing their own hair! If you naturally have a dark color it's going to go through stages in order for it to get to that light blonde....chances are you might have to bleach again! Another thing is if you have previously dyed your hair it won't lighten as quickly as your natural virgin undyed hair! Overall this product is amazing & it's so easy to use! You can get the perfect results if you just know what you're doing!!

                  • Commitment To Color:
                  • Permanent

                  (9 of 11 customers found this review helpful)

                   
                  5.0

                  Love it--Best one for me

                  By Jeep Pirate Girl

                  from Boston, MA

                  About Me Minimalist

                  Pros

                  • Easy To Use
                  • Great Color
                  • Long-Lasting
                  • Natural Look

                  Cons

                  • Smells Bad
                  • Time Consuming

                  Best Uses

                  • Graying Hair
                  • New Look
                  • Thinner Hair
                  • Touch Ups

                  Comments about Clairol Born Blonde Maxi Blonding Kit:

                  I've tried a variety of blonding products out there and by far, this is the one I have always found success with. It does take a good length of time as I typically keep it in my hair for at least an hour to get that platinum blonde I'm looking for. I have short, fine, medium brown hair with greying strands and Maxi gets it all. My biggest issue is how I'd LOVE to attempt to let my hair grow; however, after using the product over time, it does dry out my hair. If I had assistance to touch up the roots without doing my whole head, perhaps my hair could grow out. BUT for me, I'm also content with short hair so it works either way.

                  • Commitment To Color:
                  • Permanent

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »