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ULTAUltimate Pure Color Shampoo
ULTA

Ultimate Pure Color Shampoo

Item #: 2216932

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAUltimate Pure Color Shampoo
 
3.9

(based on 215 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Gentle (130)
  • Good value (122)
  • Smells great (119)
  • Effective (108)
  • Easy to use (105)

Cons

  • Doesn't work (23)
  • Strong smell (15)
  • Doesn't lather well (6)
  • Abrasive (3)

Best Uses

  • Color-treated hair (139)
  • Dry/damaged hair (78)
  • Frizziness/flyaways (37)
  • Normal hair (30)
  • Daily use (19)
    • Hair Type:
    • Wavy hair (101), Straight hair (96), Very curly hair (14)
    • Reviewer Profile:
    • Beauty conscious (118), Survivalist / minimalist (48), Product junkie (38)

Reviewed by 215 customers

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Displaying reviews 1-10

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5.0

love it

By young grandma

from Utica, NY

About Me Minimalist

Verified Buyer

Pros

  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Improves Hair Health

Cons

    Best Uses

    • Curly Hair

    Comments about ULTA Ultimate Pure Color Shampoo:

    just enough lathering(very light) hair was left feeling like it didnt even need conditioner.

    • Hair Type:
    • Very Curly Hair
     
    5.0

    would buy this product again and again

    By marcia

    from fridely, mn

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Adds Volume
    • Cleans Thoroughly
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Thicker Hair

      Comments about ULTA Ultimate Pure Color Shampoo:

      love the product

      • Hair Type:
      • Straight Hair
       
      5.0

      Love this Shampoo

      By Barbie doll

      from Council Bluffs,Ia

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Daily Use

        Comments about ULTA Ultimate Pure Color Shampoo:

        Love the Mint scent and the price

        • Hair Type:
        • Straight Hair
         
        3.0

        Too thin and didn't like fragrance

        By Doreen

        from Tucson AZ

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Gentle

        Cons

        • Doesn't Lather Well

        Best Uses

        • Thicker Hair

        Comments about ULTA Ultimate Pure Color Shampoo:

        A little disappointed

        • Hair Type:
        • Wavy Hair
         
        4.0

        It does preserve my color

        By msamy034

        from Vancouver, WA

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Gentle
        • Lathers Well

        Cons

        • Doesn't rinse out well
        • Smells Bad

        Best Uses

        • Curly Hair
        • Daily Use
        • Oily Hair
        • Thicker Hair
        • Thinner Hair

        Comments about ULTA Ultimate Pure Color Shampoo:

        It does a great job at preserving my color, the only thing I don't like is it never feels like it has rinsed out all the way.

        • Hair Type:
        • Straight Hair
         
        1.0

        not happy with this product

        By ?????

        from Pa.

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Great Smell

        Cons

        • Doesn't Lather Well
        • Ineffective

        Best Uses

        • Thicker Hair

        Comments about ULTA Ultimate Pure Color Shampoo:

        I was not happy with this product. I would not buy it again. My hair doesn't appear clean after using it. I love most of the products I buy at Ulta.

        • Hair Type:
        • Straight Hair
         
        5.0

        Love it!

        By Lisa

        from Haddonfield, NJ

        About Me Minimalist

        Verified Buyer

        Pros

        • Adds Shine
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Sulfate free

        Cons

          Best Uses

            Comments about ULTA Ultimate Pure Color Shampoo:

            This shampoo is gentle but cleans well and smells great. I was looking for something for color-treated hair and sulfate-free. Good for any hair even if not colored. Very fair value.

            • Hair Type:
            • Wavy Hair
             
            4.0

            my go-to shampoo, for now

            By brigitteee

            from ohio

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Great Smell
            • Sulfate free

            Cons

            • Doesn't Lather Well
            • Fades Colored Hair

            Best Uses

              Comments about ULTA Ultimate Pure Color Shampoo:

              love the smell of this shampoo, and you can't beat the price! even though it's sulfate-free and for colored hair, i find my red hair fading fast anyway; even when i wash strictly in cold water and no more than every 2 days. i also have to wash my hair twice to ensure it's really clean.

              • Hair Type:
              • Straight Hair
               
              4.0

              I was pleasantly surprised with product

              By Cathy

              from Kansas city

              About Me Minimalist

              Verified Buyer

              Pros

              • Gentle
              • Great Smell
              • Improves Hair Health
              • Inexpensive
              • Lathers Well
              • Moisturizing

              Cons

                Best Uses

                • Curly Hair
                • Daily Use

                Comments about ULTA Ultimate Pure Color Shampoo:

                Daily use. Moisturizes somewhat dry hair. Gentle.

                • Hair Type:
                • Wavy Hair
                 
                2.0

                so-so

                By macley

                from Visalia, CA

                About Me Product Junkie

                Verified Buyer

                Pros

                • Adds Volume
                • Great Smell
                • Lathers Well

                Cons

                • Dries Hair Out
                • Harsh

                Best Uses

                • Oily Hair

                Comments about ULTA Ultimate Pure Color Shampoo:

                The product is effective as a shampoo but the results were too dry and harsh on my hair. I bought it as an alternative to Loreal sulfates free shampoo which leaves hair soft and smooth.

                • Hair Type:
                • Straight Hair

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                Q&A

                Product Q&A

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                Get answers from in-house experts.

                1 Question | 1 Answer
                Displaying question 1
                • Q:

                  Can I see the ingredients?
                  Asked on 3/3/2014 by mimi

                  1 answer

                  • Staff Reviewer

                    A:

                    This product contains: Water (Aqua), Sodium Cocoyl Isethionate, Glycereth-26, Glycerin, Glycol Distearate, Cocamidopropyl Betaine, Polyquaternium-7, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Alaria Esculenta Extract, Tocopheryl Acetate, Silk Amino Acids, Fragrance (Parfum), Polyquaternium-10, Silicone Quaternium-16, Undeceth-11, Butyloctanol, Undeceth-5, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Butylene Glycol, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Ppg-5-Ceteth-20, Benzophenone-3, Disodium Laureth Sulfosuccinate, Sodium Sulfate, Sodium Chloride, Sodium Hydroxide, Citric Acid, Carbomer, Methylparaben, Methylchloroisothiazolinone, Methylisothiazolinone.

                    Answered on 3/6/2014 by Staff Expert from ULTA.com
                Displaying question 1

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