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ULTAUltimate Pure Color Shampoo

ULTA

Ultimate Pure Color Shampoo

Item #: 2216932 Size: 9.25 oz

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Free of harsh surfactants; salts and sulfates, this natural formula gently cleanses for preserving long-lasting color.

(9.25 oz)
Massage into wet hair to form lather. Rinse thoroughly with warm water and condition with Ulta Ultimate Pure Color Conditioner.
Water,Sodium Cocoyl Isethionate,Glycereth-26,Glycerin,Glycol Distearate,Cocamidopropyl Betaine,Polyquaternium-7,Sodium Lauryl Sulfoacetate,Sodium Lauroyl Sarcosinate,Decyl Glucoside,Alaria Esculenta Extract,Tocopheryl Acetate,Silk Amino Acids,Fragrance (Parfum),Polyquaternium-10,Silicone Quaternium-16,Undeceth-11,Butyloctanol,Undeceth-5,Divinyldimethicone/Dimethicone Copolymer,C12-13 Pareth-23,C12-13 Pareth-3,Amodimethicone,C11-15 Pareth-7,Laureth-9,Trideceth-12,Butylene Glycol,Peg-55 Propylene Glycol Oleate,Propylene Glycol,Ppg-5-Ceteth-20,Benzophenone-3,Disodium Laureth Sulfosuccinate,Sodium Hydroxide,Citric Acid,Carbomer,Methylparaben,Methylchloroisothiazolinone,Methylisothiazolinone.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAUltimate Pure Color Shampoo
 
3.9

(based on 245 reviews)

79%

of respondents would recommend this to a friend.

Pros

  • Gentle (143)
  • Good value (122)
  • Smells great (120)
  • Effective (108)
  • Easy to use (105)

Cons

  • Doesn't work (25)
  • Strong smell (15)
  • Doesn't lather well (11)
  • Smells bad (5)
  • Abrasive (3)

Best Uses

  • Color-treated hair (139)
  • Dry/damaged hair (78)
  • Frizziness/flyaways (37)
  • Daily use (33)
  • Normal hair (30)
    • Reviewer Profile:
    • Beauty conscious (135), Survivalist / minimalist (58), Product junkie (40)
    • Hair Type:
    • Wavy hair (118), Straight hair (108), Very curly hair (15)

Reviewed by 245 customers

Displaying reviews 1-10

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5.0

*****

By Marty

from El Paso Texas

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Adds Volume
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

    • Daily Use

    Comments about ULTA Ultimate Pure Color Shampoo:

    Since I dye my hair I notice my hair color last longer and that's great for me.

    • Hair Type:
    • Straight Hair
     
    1.0

    Not the best shampoo

    By Txgt2004

    from Denver, Colorado

    About Me Beauty Conscious

    Verified Buyer

    Comments about ULTA Ultimate Pure Color Shampoo:

    I love the idea of sulfate free products but this one is kind of disappointing. It doesn't smell very good and even after using he conditioner I was completely underwhelmed. I felt both products left my hair feeling dry and heavy. I definitely will not be buying this shampoo again.

    • Hair Type:
    • Straight Hair
     
    5.0

    Wonderful product with fresh tingling feeling

    By Bebe the beauty

    from Louisiana

    About Me Product Junkie

    Verified Buyer

    Pros

      Cons

        Best Uses

        • Oily Hair

        Comments about ULTA Ultimate Pure Color Shampoo:

        My hair tinds to hold build up from other shampoo which makes it heavy and flat... This shampoo and conditioner is revitalizing and invigorating. I absolutely love it.

        • Hair Type:
        • Wavy Hair
         
        5.0

        Great shampoo!!

        By Suzy

        from Orange County, CA

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health

        Cons

          Best Uses

          • Curly Hair
          • Daily Use

          Comments about ULTA Ultimate Pure Color Shampoo:

          This is a good shampoo reminiscent of the L'Oreal sulfate free shampoo for color treated hair. Unlike L'Oreal which is so thick, it's painstakingly long to express the shampoo. This is a better formula and comes right out of the tube.

          • Hair Type:
          • Wavy Hair
           
          5.0

          Amazing product, I love the fragrance also!

          By Aimée

          from Trenton, MI

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Great Smell

          Cons

            Best Uses

            • Oily Hair

            Comments about ULTA Ultimate Pure Color Shampoo:

            I use this shampo to help in out to keep the collor of the hair afer tie it

            • Hair Type:
            • Wavy Hair
             
            5.0

            New favorite shampoo !

            By MilkShake12

            from East Bridgewater, MA

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Color Lasts

            Cons

            • None

            Best Uses

            • Colored Hair

            Comments about ULTA Ultimate Pure Color Shampoo:

            Color stays longer than with other shampoos

            • Hair Type:
            • Straight Hair
             
            5.0

            Great shampoo for colored hair

            By busyMom

            from N Attleboro, MA

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Curly Hair
              • Thicker Hair

              Comments about ULTA Ultimate Pure Color Shampoo:

              Love this product, I have been using it for a few years.

              • Hair Type:
              • Wavy Hair
               
              5.0

              I will buy this product over and over again

              By Grandma Marsha

              from Columbia Station, Ohio

              About Me Minimalist

              Verified Buyer

              Pros

              • Adds Shine
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Curly Hair
                • Thicker Hair

                Comments about ULTA Ultimate Pure Color Shampoo:

                When my grandkids started telling me how good my hair smelled - I knew I would stick with this product.

                • Hair Type:
                • Wavy Hair
                 
                2.0

                Too much moisture

                By Mray

                from Anniston al

                About Me Beauty Conscious

                Comments about ULTA Ultimate Pure Color Shampoo:

                As a 21 year old female, I have a problem with my hair becoming oily very frequently. This shampoo did not help that! Even if I washed my hair at night and went to bed, when I wake up it looks awful!!!!

                • Hair Type:
                • Straight Hair
                 
                5.0

                Buy this now

                By The commish

                from Cooper city fl

                About Me Minimalist

                Verified Buyer

                Comments about ULTA Ultimate Pure Color Shampoo:

                Great product

                • Hair Type:
                • Wavy Hair

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                2 Questions | 2 Answers
                Displaying questions 1-2
                • Q:

                  Does this product contain alcohol?
                  Asked on 12/27/2015 by Polly from Texas

                  1 answer

                  • Staff Expert

                    A:

                    All ingredients are listed below as well as within the product description for easy reference.

                    Water,Sodium Cocoyl Isethionate,Glycereth-26,Glycerin,Glycol Distearate,Cocamidopropyl Betaine,Polyquaternium-7,Sodium Lauryl Sulfoacetate,Sodium Lauroyl Sarcosinate,Decyl Glucoside,Alaria Esculenta Extract,Tocopheryl Acetate,Silk Amino Acids,Fragrance (Parfum),Polyquaternium-10,Silicone Quaternium-16,Undeceth-11,Butyloctanol,Undeceth-5,Divinyldimethicone/Dimethicone Copolymer,C12-13 Pareth-23,C12-13 Pareth-3,Amodimethicone,C11-15 Pareth-7,Laureth-9,Trideceth-12,Butylene Glycol,Peg-55 Propylene Glycol Oleate,Propylene Glycol,Ppg-5-Ceteth-20,Benzophenone-3,Disodium Laureth Sulfosuccinate,Sodium Hydroxide,Citric Acid,Carbomer,Methylparaben,Methylchloroisothiazolinone.

                    Answered on 12/30/2015 by Staff Expert from Ulta Beauty
                • Q:

                  Can I see the ingredients?
                  Asked on 3/3/2014 by mimi

                  1 answer

                  • Staff Expert

                    A:

                    This product contains: Water (Aqua), Sodium Cocoyl Isethionate, Glycereth-26, Glycerin, Glycol Distearate, Cocamidopropyl Betaine, Polyquaternium-7, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Alaria Esculenta Extract, Tocopheryl Acetate, Silk Amino Acids, Fragrance (Parfum), Polyquaternium-10, Silicone Quaternium-16, Undeceth-11, Butyloctanol, Undeceth-5, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Butylene Glycol, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Ppg-5-Ceteth-20, Benzophenone-3, Disodium Laureth Sulfosuccinate, Sodium Sulfate, Sodium Chloride, Sodium Hydroxide, Citric Acid, Carbomer, Methylparaben, Methylchloroisothiazolinone, Methylisothiazolinone.

                    Answered on 3/6/2014 by Staff Expert from ULTA.com
                Displaying questions 1-2

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