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ULTAUltimate Pure Color Shampoo
ULTA

Ultimate Pure Color Shampoo

Item #: 2216932

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAUltimate Pure Color Shampoo
 
3.9

(based on 203 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Gentle (123)
  • Good value (122)
  • Smells great (119)
  • Effective (108)
  • Easy to use (105)

Cons

  • Doesn't work (22)
  • Strong smell (15)
  • Abrasive (3)
  • Doesn't lather well (3)

Best Uses

  • Color-treated hair (139)
  • Dry/damaged hair (78)
  • Frizziness/flyaways (37)
  • Normal hair (30)
  • Limpness/lifelessness (19)
    • Reviewer Profile:
    • Beauty conscious (110), Survivalist / minimalist (45), Product junkie (37)
    • Hair Type:
    • Wavy hair (96), Straight hair (90), Very curly hair (13)

Reviewed by 203 customers

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Displaying reviews 1-10

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5.0

Luv It!

By McCrackie

from Portland, OR

About Me Beauty Conscious

Verified Buyer

Pros

  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

    • Daily Use
    • Thinner Hair

    Comments about ULTA Ultimate Pure Color Shampoo:

    What a pleasant surprise! This shampoo and conditioner combo works perfectly. My hair is not weighed down by too much conditioning nor is it dried out from the shampoo. My hair and scalp feel clean and natural. I have paid up to 5 times the price and not been neRly as happy with the product. Give this one a try!

    • Hair Type:
    • Straight Hair
     
    5.0

    Excellent shampoo!

    By Missy

    from Riverdale, MI

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Cleans Thoroughly
    • Great Smell

    Cons

    • Doesn't Lather As Much As

    Best Uses

    • Daily Use
    • Dyed Hair
    • Wavy

    Comments about ULTA Ultimate Pure Color Shampoo:

    This shampoo works great and I know its not damaging my hair when I wash it everyday. I also don't have to worry about it stripping the color out.

    • Hair Type:
    • Wavy Hair
     
    5.0

    Love this stuff

    By evie

    from cleveland, oh

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Improves Hair Health

    Cons

    • Smells Okay Not Great

    Best Uses

    • Daily Use

    Comments about ULTA Ultimate Pure Color Shampoo:

    it tingles

    • Hair Type:
    • Straight Hair
     
    4.0

    Not my favorite but in my price range

    By Fun4me2

    from Fairfield,ca

    About Me Minimalist

    Verified Buyer

    Pros

    • Cleans Thoroughly

    Cons

    • Dries Hair Out

    Best Uses

    • Oily Hair

    Comments about ULTA Ultimate Pure Color Shampoo:

    This shampoo was ok but a little drying on the hair. I felt like I needed to deep condition it every time. I think it would work best for fine oily hair.

    • Hair Type:
    • Wavy Hair
     
    4.0

    I like it a lot

    By Chocohogalot

    from Little Rock, AR

    About Me Minimalist

    Verified Buyer

    Pros

    • Cleans Thoroughly
    • Gentle
    • Great Smell

    Cons

      Best Uses

      • Daily Use

      Comments about ULTA Ultimate Pure Color Shampoo:

      I purchased this on a whim because it was a buy-one-get-one-free offer and I needed shampoo and conditioner for my color-treated hair. I was pleasantly surprised at how many suds the shampoo produces (it is sulfate-free, so that's unusual) and the consistency of the conditioner. Both products smell good and feel good in my hair. I felt that the purchase was well worth the price, but I might not feel that way at full price.

      • Hair Type:
      • Wavy Hair

      (0 of 2 customers found this review helpful)

       
      1.0

      Did not rinse out well

      By Auntboink

      from USA

      About Me Beauty Conscious

      Verified Buyer

      Pros

        Cons

          Best Uses

            Comments about ULTA Ultimate Pure Color Shampoo:

            I will not buy this product again. It was terrible.

            • Hair Type:
            • Straight Hair

            (0 of 1 customers found this review helpful)

             
            1.0

            Won't buy again

            By Vipergirl

            from Cedar Rapids,ia

            About Me Product Junkie

            Verified Buyer

            Pros

            • Adds Shine

            Cons

            • Greasy

            Best Uses

              Comments about ULTA Ultimate Pure Color Shampoo:

              It doesn't feel like it was washed, just made it greasy and heavy. Had lots of build up at the end of the day.

              • Hair Type:
              • Straight Hair
               
              5.0

              The best

              By DevilAngel

              from Amarillo, TX

              About Me Minimalist

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Improves Hair Health
              • Lathers Well
              • Moisturizing

              Cons

                Best Uses

                • Daily Use

                Comments about ULTA Ultimate Pure Color Shampoo:

                I use the shampoo everyday sometimes more than once a day and it manages to moisturizer my hair and not fade my color!!!

                • Hair Type:
                • Straight Hair
                 
                3.0

                ulta shampoo

                By lc

                from il

                Verified Buyer

                Pros

                • Great Smell
                • Smells Good

                Cons

                • Doesn't Lather Well
                • Had To Use More Than Usual

                Best Uses

                  Comments about ULTA Ultimate Pure Color Shampoo:

                  I have short hair and had to use more than usual yo get a good wash out of it.

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  I would buy this product again

                  By Linda

                  from Los Gatos, CA

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Not A Heavy Lather

                  Cons

                    Best Uses

                    • ALL HAIR TYPES
                    • Daily Use

                    Comments about ULTA Ultimate Pure Color Shampoo:

                    good product, great price

                    • Hair Type:
                    • Straight Hair

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    1 Question | 1 Answer
                    Displaying question 1
                    • Q:

                      Can I see the ingredients?
                      Asked on 3/3/2014 by mimi

                      1 answer

                      • Staff Reviewer

                        A:

                        This product contains: Water (Aqua), Sodium Cocoyl Isethionate, Glycereth-26, Glycerin, Glycol Distearate, Cocamidopropyl Betaine, Polyquaternium-7, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Alaria Esculenta Extract, Tocopheryl Acetate, Silk Amino Acids, Fragrance (Parfum), Polyquaternium-10, Silicone Quaternium-16, Undeceth-11, Butyloctanol, Undeceth-5, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Butylene Glycol, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Ppg-5-Ceteth-20, Benzophenone-3, Disodium Laureth Sulfosuccinate, Sodium Sulfate, Sodium Chloride, Sodium Hydroxide, Citric Acid, Carbomer, Methylparaben, Methylchloroisothiazolinone, Methylisothiazolinone.

                        Answered on 3/6/2014 by Staff Expert from ULTA.com
                    Displaying question 1

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