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ULTAUltimate Pure Color Shampoo
ULTA

Ultimate Pure Color Shampoo

Item #: 2216932

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAUltimate Pure Color Shampoo
 
3.9

(based on 230 reviews)

79%

of respondents would recommend this to a friend.

Pros

  • Gentle (137)
  • Good value (122)
  • Smells great (120)
  • Effective (108)
  • Easy to use (105)

Cons

  • Doesn't work (25)
  • Strong smell (15)
  • Doesn't lather well (10)
  • Abrasive (3)
  • Dries hair out (3)

Best Uses

  • Color-treated hair (139)
  • Dry/damaged hair (78)
  • Frizziness/flyaways (37)
  • Normal hair (30)
  • Daily use (28)
    • Reviewer Profile:
    • Beauty conscious (127), Survivalist / minimalist (52), Product junkie (39)
    • Hair Type:
    • Wavy hair (109), Straight hair (102), Very curly hair (15)

Reviewed by 230 customers

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Displaying reviews 1-10

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1.0

I would not buy this product returned it.

By ig

from tucson arizona

About Me Beauty Conscious

Verified Buyer

Pros

  • Cleans Thoroughly

Cons

  • Doesn't Lather Well
  • Dries Hair Out
  • Harsh
  • Ineffective

Best Uses

  • Thinner Hair

Comments about ULTA Ultimate Pure Color Shampoo:

Not able manage my hair after using it. Tried the product a second time had the same results.

  • Hair Type:
  • Wavy Hair
 
4.0

love the smell

By tracie b

from Michigan

About Me Product Junkie

Verified Buyer

Pros

  • Not drying
  • Smells Great

Cons

    Best Uses

      Comments about ULTA Ultimate Pure Color Shampoo:

      Love it!

      • Hair Type:
      • Wavy Hair
       
      4.0

      Surprisingly good stuff

      By Courtneyj

      from Nashville

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Great Smell

      Cons

        Best Uses

        • Curly Hair
        • Thicker Hair

        Comments about ULTA Ultimate Pure Color Shampoo:

        I used the product just twice and got so many compliments on how shiny my hair was!

        • Hair Type:
        • Wavy Hair
         
        5.0

        I was very impressed. My hair is so soft and less frizzy!

        By Skin Therapist

        from Marietta, GA

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Curly Hair
          • Daily Use
          • Thicker Hair

          Comments about ULTA Ultimate Pure Color Shampoo:

          I love how Ultimate Pure Color shampoo rinses out easily and both shampoo and conditioner have a fresh scent. It makes my hair feel so soft. The price is great. I wish it came in a larger size.

          • Hair Type:
          • Very Curly Hair
           
          5.0

          Ultimate Pure Color Shampoo by Ulta

          By laserlin

          from Phoenix, AZ

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health

          Cons

          • Doesn't Lather Well

          Best Uses

          • Curly Hair
          • Daily Use
          • Thicker Hair

          Comments about ULTA Ultimate Pure Color Shampoo:

          My hair is color treated and fragile. This shampoo is super gentle, cleans throughly and leaves my hair moisturized and shiny. Most of the time I don't have to use conditioner. It doesn't lather without a lot of water added to it but I think no sulfate shampoos are all like that. Great product!

          • Hair Type:
          • Wavy Hair
           
          5.0

          Love this shampoo

          By Kay

          from Liverpool, New York

          About Me Minimalist

          Verified Buyer

          Pros

          • Adds Shine
          • Adds Volume
          • Gentle
          • Improves Hair Health

          Cons

            Best Uses

            • Daily Use

            Comments about ULTA Ultimate Pure Color Shampoo:

            This shampoo makes by straight hair feel full and healthy. I had tried the WEN product and this shampoo has the same effect but is much easier on the purse!

            • Hair Type:
            • Straight Hair
             
            5.0

            This is my favorite shampoo. I love the peppermint smell!

            By Lecia

            from Priceville Al

            About Me Minimalist

            Verified Buyer

            Pros

            • Adds Shine
            • Adds Volume
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Curly Hair
              • Daily Use
              • Oily Hair
              • Thinner Hair

              Comments about ULTA Ultimate Pure Color Shampoo:

              I use this shampoo about every other day,but it's still great if I have to use it more for like date night

              • Hair Type:
              • Wavy Hair
               
              5.0

              Awesome product for a great price

              By Sunshine

              from Temple TX

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Shine
              • Cleans Thoroughly
              • Great Smell

              Cons

                Best Uses

                • Daily Use
                • Thicker Hair

                Comments about ULTA Ultimate Pure Color Shampoo:

                This was the first time I used this product. Very impressed and surprised by the low cost. Will be buying more.

                • Hair Type:
                • Straight Hair
                 
                5.0

                Awesome for color treated hair

                By Cherry Star

                from Houston, Texas

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health

                Cons

                  Best Uses

                    Comments about ULTA Ultimate Pure Color Shampoo:

                    Does not contain harsh, color stripping chemicals like sulfates so it does not lather which is a good thing. WEN shampoo is very expensive and does not lather or have harsh chemicals. If you use a large amount of this shampoo just to get lather you are wasting it. It only takes a dap in your hand. After applying add more water to your hair. Keeps my hair color looking good longer. Love it♡♡♡

                    • Hair Type:
                    • Straight Hair
                     
                    5.0

                    Awesome Shampoo!

                    By AR

                    from Mississippi

                    About Me Minimalist

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Adds Volume
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell

                    Cons

                      Best Uses

                      • Daily Use
                      • Thinner Hair

                      Comments about ULTA Ultimate Pure Color Shampoo:

                      This product smells awesome and makes my hair look great!!

                      • Hair Type:
                      • Straight Hair

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      1 Question | 1 Answer
                      Displaying question 1
                      • Q:

                        Can I see the ingredients?
                        Asked on 3/3/2014 by mimi

                        1 answer

                        • Staff Expert

                          A:

                          This product contains: Water (Aqua), Sodium Cocoyl Isethionate, Glycereth-26, Glycerin, Glycol Distearate, Cocamidopropyl Betaine, Polyquaternium-7, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Alaria Esculenta Extract, Tocopheryl Acetate, Silk Amino Acids, Fragrance (Parfum), Polyquaternium-10, Silicone Quaternium-16, Undeceth-11, Butyloctanol, Undeceth-5, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Butylene Glycol, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Ppg-5-Ceteth-20, Benzophenone-3, Disodium Laureth Sulfosuccinate, Sodium Sulfate, Sodium Chloride, Sodium Hydroxide, Citric Acid, Carbomer, Methylparaben, Methylchloroisothiazolinone, Methylisothiazolinone.

                          Answered on 3/6/2014 by Staff Expert from ULTA.com
                      Displaying question 1

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