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ULTAUltimate Pure Color Shampoo
ULTA

Ultimate Pure Color Shampoo

Item #: 2216932

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAUltimate Pure Color Shampoo
 
3.9

(based on 199 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Good value (122)
  • Gentle (121)
  • Smells great (119)
  • Effective (108)
  • Easy to use (105)

Cons

  • Doesn't work (22)
  • Strong smell (15)
  • Abrasive (3)
  • Doesn't lather well (3)

Best Uses

  • Color-treated hair (139)
  • Dry/damaged hair (78)
  • Frizziness/flyaways (37)
  • Normal hair (30)
  • Limpness/lifelessness (19)
    • Reviewer Profile:
    • Beauty conscious (107), Survivalist / minimalist (44), Product junkie (37)
    • Hair Type:
    • Wavy hair (94), Straight hair (88), Very curly hair (13)

Reviewed by 199 customers

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Displaying reviews 1-10

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4.0

I like it a lot

By Chocohogalot

from Little Rock, AR

About Me Minimalist

Verified Buyer

Pros

  • Cleans Thoroughly
  • Gentle
  • Great Smell

Cons

    Best Uses

    • Daily Use

    Comments about ULTA Ultimate Pure Color Shampoo:

    I purchased this on a whim because it was a buy-one-get-one-free offer and I needed shampoo and conditioner for my color-treated hair. I was pleasantly surprised at how many suds the shampoo produces (it is sulfate-free, so that's unusual) and the consistency of the conditioner. Both products smell good and feel good in my hair. I felt that the purchase was well worth the price, but I might not feel that way at full price.

    • Hair Type:
    • Wavy Hair
     
    1.0

    Did not rinse out well

    By Auntboink

    from USA

    About Me Beauty Conscious

    Verified Buyer

    Pros

      Cons

        Best Uses

          Comments about ULTA Ultimate Pure Color Shampoo:

          I will not buy this product again. It was terrible.

          • Hair Type:
          • Straight Hair
           
          1.0

          Won't buy again

          By Vipergirl

          from Cedar Rapids,ia

          About Me Product Junkie

          Verified Buyer

          Pros

          • Adds Shine

          Cons

          • Greasy

          Best Uses

            Comments about ULTA Ultimate Pure Color Shampoo:

            It doesn't feel like it was washed, just made it greasy and heavy. Had lots of build up at the end of the day.

            • Hair Type:
            • Straight Hair
             
            5.0

            The best

            By DevilAngel

            from Amarillo, TX

            About Me Minimalist

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Improves Hair Health
            • Lathers Well
            • Moisturizing

            Cons

              Best Uses

              • Daily Use

              Comments about ULTA Ultimate Pure Color Shampoo:

              I use the shampoo everyday sometimes more than once a day and it manages to moisturizer my hair and not fade my color!!!

              • Hair Type:
              • Straight Hair
               
              3.0

              ulta shampoo

              By lc

              from il

              Verified Buyer

              Pros

              • Great Smell
              • Smells Good

              Cons

              • Doesn't Lather Well
              • Had To Use More Than Usual

              Best Uses

                Comments about ULTA Ultimate Pure Color Shampoo:

                I have short hair and had to use more than usual yo get a good wash out of it.

                • Hair Type:
                • Straight Hair
                 
                5.0

                I would buy this product again

                By Linda

                from Los Gatos, CA

                Verified Buyer

                Pros

                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Not A Heavy Lather

                Cons

                  Best Uses

                  • ALL HAIR TYPES
                  • Daily Use

                  Comments about ULTA Ultimate Pure Color Shampoo:

                  good product, great price

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  "I love love love this Shampoo!!!'

                  By Apple

                  from Kinston NC

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                    • Curly Hair
                    • Oily Hair
                    • Thicker Hair

                    Comments about ULTA Ultimate Pure Color Shampoo:

                    I use this shampoo once a week. I am an Chic Beautiful Black Female and this shampoo works great on my hair! I recommend it to any Black Lady who decides to go natural. It smells great and cleanses very well. I love it and will continue to purchase it and the Conditioner also!

                    • Hair Type:
                    • Very Curly Hair
                     
                    5.0

                    Love Love Love This... Better than WEN

                    By NibblesDBun

                    from Seattle WA

                    About Me Beauty Conscious

                    Pros

                    • Adds Shine
                    • Adds Volume
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                      • Daily Use
                      • Thinner Hair

                      Comments about ULTA Ultimate Pure Color Shampoo:

                      I have been using WEN for the last couple of years as I frequently color my hair. I came across this while on a recent visit to ULTA and bought the conditioner as well.

                      My hair looks and feels FABULOUS!! Lots of body, tons of shine and no extra products needed to get the body shine like I had to use with WEN.I have aging hair that was starting to look like my age when using WEN the last couple of months but this corrected the damage and the appearance right away.

                      Please don't ever discontinue this product!!

                      • Hair Type:
                      • Wavy Hair
                       
                      4.0

                      GOOD SHAMPOO

                      By Vicky

                      from San Ramon, CA

                      About Me Product Junkie

                      Verified Buyer

                      Pros

                      • Cleans Thoroughly
                      • Great Smell
                      • Improves Hair Health
                      • Lathers Well

                      Cons

                        Best Uses

                        • Daily Use

                        Comments about ULTA Ultimate Pure Color Shampoo:

                        SHAMPOO IS GOOD, JUST USE A DIFFERENT CONDITIONER

                        • Hair Type:
                        • Wavy Hair
                         
                        4.0

                        Great product, great value!

                        By Cyndi

                        from St. Louis, MO

                        About Me Beauty Conscious

                        Verified Buyer

                        Pros

                        • Adds Volume
                        • Cleans Thoroughly
                        • Gentle
                        • Great Smell
                        • Improves Hair Health
                        • Lathers Well

                        Cons

                          Best Uses

                          • Color Treated Hair
                          • Daily Use

                          Comments about ULTA Ultimate Pure Color Shampoo:

                          I've tried many other shampoo products and I seem to keep coming back to this product. The quality and affordable price is unbeatable.

                          • Hair Type:
                          • Wavy Hair

                          Displaying reviews 1-10

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          1 Question | 1 Answer
                          Displaying question 1
                          • Q:

                            Can I see the ingredients?
                            Asked on 3/3/2014 by mimi

                            1 answer

                            • Staff Reviewer

                              A:

                              This product contains: Water (Aqua), Sodium Cocoyl Isethionate, Glycereth-26, Glycerin, Glycol Distearate, Cocamidopropyl Betaine, Polyquaternium-7, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Alaria Esculenta Extract, Tocopheryl Acetate, Silk Amino Acids, Fragrance (Parfum), Polyquaternium-10, Silicone Quaternium-16, Undeceth-11, Butyloctanol, Undeceth-5, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Butylene Glycol, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Ppg-5-Ceteth-20, Benzophenone-3, Disodium Laureth Sulfosuccinate, Sodium Sulfate, Sodium Chloride, Sodium Hydroxide, Citric Acid, Carbomer, Methylparaben, Methylchloroisothiazolinone, Methylisothiazolinone.

                              Answered on 3/6/2014 by Staff Expert from ULTA.com
                          Displaying question 1

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