ULTAUltimate Pure Color Shampoo
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ULTA

Ultimate Pure Color Shampoo

Item #: 2216932
Ultimate Pure Color Shampoo by ULTA protects and revitalizes for soft, healthy hair.  See More Details


$6.99


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Description
Free of harsh surfactants; salts and sulfates, this natural formula gently cleanses for preserving long-lasting color. 9.25 oz

Directions
Massage into wet hair to form lather. Rinse thoroughly with warm water and condition with Ulta Ultimate Pure Color Conditioner.

Product Type
Shampoo

Feature
Protects Color

Feature
Sulfate Free

Feature
Moisturizing

CUSTOMER REVIEWS 

 

ULTA     Ultimate Pure Color Shampoo

REVIEW SNAPSHOT®

by PowerReviews
ULTAUltimate Pure Color Shampoo
 
3.9

(based on 147 reviews)

79%

of respondents would recommend this to a friend.

Pros

  • Good value (99)
  • Smells great (95)
  • Gentle (87)
  • Effective (86)
  • Easy to use (84)

Cons

  • Doesn't work (20)
  • Strong smell (12)

Best Uses

  • Color-treated hair (112)
  • Dry/damaged hair (63)
  • Frizziness/flyaways (26)
  • Normal hair (24)
  • Limpness/lifelessness (16)
    • Reviewer Profile:
    • Beauty conscious (85), Product junkie (27), Survivalist / minimalist (27)
    • Hair Type:
    • Wavy hair (68), Straight hair (66), Very curly hair (9)

Reviewed by 147 customers

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Displaying reviews 1-10

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5.0

Love this for my thin & colored hair

By Cindy

from Carrollton, Tx

About Me Product Junkie

Verified Buyer

Pros

  • Easy To Use
  • Effective
  • Gentle
  • Good Value
  • Smells great

Cons

    Best Uses

    • Color-treated Hair
    • Dry/Damaged Hair

    Comments about ULTA Ultimate Pure Color Shampoo:

    Comparable to Designer Brand

    • Hair Type:
    • Straight Hair
     
    1.0

    Thankfully it was free

    By Idaho Grandma of two

    from Nampa ID

    About Me Minimalist

    Verified Buyer

    Pros

    • Easy To Use
    • Smells great

    Cons

    • Did Not Like The Texture
    • Ineffective
    • Left Hair Looking Oily

    Best Uses

      Comments about ULTA Ultimate Pure Color Shampoo:

      Just was not impressed with this product. Left my hair feeling and looking oily. I received it free, so will not be returning it. Hopefully, I just got the wrong product for my needs, and will try another style.

      • Hair Type:
      • Straight Hair
       
      5.0

      I would buy this again and again.

      By Blondie

      from Sachse, Texas

      About Me Product Junkie

      Verified Buyer

      Pros

      • Easy To Use
      • Effective
      • Gentle
      • Good Value
      • Smells great

      Cons

        Best Uses

        • Color-treated Hair

        Comments about ULTA Ultimate Pure Color Shampoo:

        I love this Shampoo! It works on color treated hair, smells great, and is gentle on my hair.

        • Hair Type:
        • Straight Hair
         
        5.0

        Would buy product again

        By LegenDeri

        from Fort Lauderdale, FL

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use
        • Effective
        • Gentle
        • Smells great

        Cons

          Best Uses

          • Color-treated Hair
          • Limpness/Lifelessness
          • Normal Hair

          Comments about ULTA Ultimate Pure Color Shampoo:

          Preserves my color-treated hair

          • Hair Type:
          • Straight Hair
           
          5.0

          Love it!

          By Sdean

          from Sachse, TX

          About Me Product Junkie

          Verified Buyer

          Pros

          • Effective
          • Good Value
          • Smells great

          Cons

            Best Uses

            • Color-treated Hair
            • Frizziness/Flyaways

            Comments about ULTA Ultimate Pure Color Shampoo:

            Love it!

            • Hair Type:
            • Straight Hair
             
            5.0

            Very good shampoo

            By Trista

            from Bella Vista, AR

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Effective
            • Gentle
            • Good Value
            • Smells great

            Cons

              Best Uses

              • Color-treated Hair

              Comments about ULTA Ultimate Pure Color Shampoo:

              I really like this shampoo for my color-treated hair. It is light and non-abrasive.

              • Hair Type:
              • Wavy Hair
               
              1.0

              Awful!

              By Riley

              from Houston, TX

              Pros

              • NONE

              Cons

              • Doesn't work
              • Ineffective

              Best Uses

                Comments about ULTA Ultimate Pure Color Shampoo:

                I bought this product because I had a coupon for being on level 3 to get one for free. There was a sale going on to buy 2 get 2 or something similar. I am throwing it all out, as it does not work. I wash my hair daily and never have a problem with oily hair. However, when I used this, my hair looked as if I had not washed it at all, simply gotten it wet and dried it.

                • Hair Type:
                • Straight Hair
                 
                4.0

                New product for me

                By arpatterson

                from salt lake city, utah

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Easy To Use
                • Gentle
                • Good Value
                • Smells great

                Cons

                  Best Uses

                  • Color-treated Hair
                  • Normal Hair

                  Comments about ULTA Ultimate Pure Color Shampoo:

                  Just bought this to try for the first time. It's decent, I would use again.

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Smells Fabulous!

                  By Ladyzana

                  from Charlotte, NC

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Effective
                  • Gentle
                  • Good Value
                  • Smells great

                  Cons

                    Best Uses

                    • Color-treated Hair

                    Comments about ULTA Ultimate Pure Color Shampoo:

                    Love this. It smells great and actually makes my color treated hair feel great. I think I will be buying this instead of Garnier Fructis from now on.

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    I love this product

                    By Princess Marci

                    from Pennsylvania

                    About Me Product Junkie

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Effective
                    • Gentle
                    • Good Value
                    • Smells great

                    Cons

                      Best Uses

                      • Color-treated Hair
                      • Dry/Damaged Hair

                      Comments about ULTA Ultimate Pure Color Shampoo:

                      I love this product

                      • Hair Type:
                      • Wavy Hair

                      Displaying reviews 1-10

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