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ULTA Ultimate Pure Color Shampoo

ULTA

Ultimate Pure Color Shampoo

Item #: 2216932 Size: 9.25 oz

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Free of harsh surfactants; salts and sulfates, this natural formula gently cleanses for preserving long-lasting color. Gluten free.
Massage into wet hair to form lather. Rinse thoroughly with warm water and condition with Ulta Ultimate Pure Color Conditioner.
Water,Sodium Cocoyl Isethionate,Glycereth-26,Glycerin,Glycol Distearate,Cocamidopropyl Betaine,Polyquaternium-7,Sodium Lauryl Sulfoacetate,Sodium Lauroyl Sarcosinate,Decyl Glucoside,Alaria Esculenta Extract,Tocopheryl Acetate,Silk Amino Acids,Fragrance (Parfum),Polyquaternium-10,Silicone Quaternium-16,Undeceth-11,Butyloctanol,Undeceth-5,Divinyldimethicone/Dimethicone Copolymer,C12-13 Pareth-23,C12-13 Pareth-3,Amodimethicone,C11-15 Pareth-7,Laureth-9,Trideceth-12,Butylene Glycol,Peg-55 Propylene Glycol Oleate,Propylene Glycol,Ppg-5-Ceteth-20,Benzophenone-3,Disodium Laureth Sulfosuccinate,Sodium Hydroxide,Citric Acid,Carbomer,Methylparaben,Methylchloroisothiazolinone,Methylisothiazolinone.

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAUltimate Pure Color Shampoo
 
4.0

(based on 263 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Gentle (152)
  • Good value (122)
  • Smells great (120)
  • Effective (108)
  • Easy to use (105)

Cons

  • Doesn't work (26)
  • Strong smell (15)
  • Doesn't lather well (13)
  • Smells bad (8)
  • Dries hair out (5)

Best Uses

  • Color-treated hair (139)
  • Dry/damaged hair (78)
  • Daily use (40)
  • Frizziness/flyaways (37)
  • Normal hair (30)
    • Reviewer Profile:
    • Beauty conscious (143), Survivalist / minimalist (63), Product junkie (43)
    • Hair Type:
    • Wavy hair (127), Straight hair (116), Very curly hair (15)

Reviewed by 263 customers

Displaying reviews 1-10

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5.0

Very Surprised!

By BuckeyeBiz

from Ohio

About Me Product Junkie

Verified Reviewer

Pros

  • Adds Shine
  • Adds Volume
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

    • Daily Use
    • Oily Hair

    Comments about ULTA Ultimate Pure Color Shampoo:

    So let me just admit it, I'm a product junkie. I LOVE buying and trying new shampoo. There is a part of me that gets tired of using the same shampoo all the time. This caught my eye the other day and I read some reviews and they were B1G1 half off so I figured, "Why not?". Boy, am I glad I did. I am in LOVE with this shampoo. The smells is great and it lathered very well for me. My hair feels super soft and clean. Which a lot of the high end/price products leave my hair weighed down and lifeless feeling. If you are unsure whether or not to try this product out, DONT BE! It's wonderful. I really love it enough to write this review the same day it arrived at my house.

    • Hair Type:
    • Straight Hair
     
    3.0

    Not as good as i thought it would be...

    By Daisy from the Loo

    from Waterloo, IA

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Cleans Thoroughly

    Cons

    • Dries Hair Out
    • Smells Bad

    Best Uses

    • Daily Use

    Comments about ULTA Ultimate Pure Color Shampoo:

    I usually love Ulta brand products so I decided to give this a try. I'm disappointed, unfortunately. The smell of this shampoo is really bad and my hair seems really dried out after using it. I think that it does a good job of getting my hair clean...but I won't be buying this product again.

    • Hair Type:
    • Straight Hair
     
    5.0

    Maintains color and shine

    By Sammie

    from Orlando, Fl

    About Me Product Junkie

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

        Comments about ULTA Ultimate Pure Color Shampoo:

        Smells good. Keeps hair looking healthy while maintaining its color.

        • Hair Type:
        • Wavy Hair
         
        5.0

        Always uses!

        By Carol

        from New Orleans, LA

        About Me Minimalist

        Verified Buyer

        Pros

        • No sulfates

        Cons

          Best Uses

          • Thinner Hair

          Comments about ULTA Ultimate Pure Color Shampoo:

          No sulfate - this is the reason I purchased this shampoo.

          • Hair Type:
          • Straight Hair

          (1 of 1 customers found this review helpful)

           
          5.0

          great product

          By Ruthy

          from Smyrna, DE

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Great Smell

          Cons

          • Doesn't Lather Well

          Best Uses

          • color treated

          Comments about ULTA Ultimate Pure Color Shampoo:

          This product is great and very affordable. Both times that I purchased it was buy two get two free. Which is great as I can get both the shampoo and the conditioner. I recently went platinum blond and this shampoo has been wonderful to my hair. It doesn't lather well but I know that is because it is sulfate free which is very good. I love the minty tingling feel. I know that its cleaning my hair. This is definitely my new go to shampoo and conditioner. Thank you Ulta!

          • Hair Type:
          • Straight Hair

          (1 of 1 customers found this review helpful)

           
          5.0

          love this

          By young grandma

          from Utica NY

          About Me Minimalist

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle

          Cons

            Best Uses

            • Curly Hair
            • Thicker Hair

            Comments about ULTA Ultimate Pure Color Shampoo:

            I was out of this product for a couple months, and when I used it again today, I don't think I'll ever allow myself to run out of this again. Soft clean hair that doesn't even feel like it needs conditioner. Love this.....

            • Hair Type:
            • Wavy Hair
             
            5.0

            Great product

            By DJONES

            from Texas

            About Me Beauty Conscious

            Verified Reviewer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Does not dry out hair
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Keeps color
            • Lathers Well

            Cons

              Best Uses

              • Daily Use

              Comments about ULTA Ultimate Pure Color Shampoo:

              I've been using this shampoo for over two years, and I love it. My hair is very long and I use a chi iron everyday on it. I used to have problems keeping my hair healthy due to the chi iron. But ever since I found this product my hair has been healthy and shiny and minimal split ends. Great product.

              • Hair Type:
              • Wavy Hair
               
              5.0

              Love this !!!

              By LovesShopping

              from East Bridgewater, Massachusetts

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Gentle
              • Great on Color hair
              • Great Smell

              Cons

                Best Uses

                • colored hair
                • Daily Use

                Comments about ULTA Ultimate Pure Color Shampoo:

                I have colored hair and this doesnt strip the color out of my hair after 2 weeks of using like the other shampoos do !! love this product. and its price is unbeatable !!

                • Hair Type:
                • Straight Hair
                 
                1.0

                Don't waste your money!

                By Unhappy

                from Rochester, NY

                About Me Beauty Conscious

                Verified Buyer

                Pros

                  Cons

                  • Dries Hair Out
                  • Ineffective
                  • Smells Bad

                  Best Uses

                    Comments about ULTA Ultimate Pure Color Shampoo:

                    Worst shampoo I have ever tried

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    this product is a keeper. Great.

                    By Stephie

                    from North Hollywood, CA

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Cleans Thoroughly
                    • Great Smell
                    • Lathers Well

                    Cons

                    • no comment

                    Best Uses

                    • Curly Hair

                    Comments about ULTA Ultimate Pure Color Shampoo:

                    The shampoo works well on my hair being curly. It smells great and has that little tingle due to the mint. I really love it.

                    • Hair Type:
                    • Wavy Hair

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    3 Questions | 3 Answers
                    Displaying questions 1-3
                    • Q:

                      Is this product gluten free?
                      Asked on 2/28/2016 by Michelle

                      1 answer

                      • Staff Expert

                        A:

                        Yes, it is gluten-free.

                        Answered on 3/7/2016 by Staff Expert from ULTA Beauty
                    • Q:

                      Does this product contain alcohol?
                      Asked on 12/27/2015 by Polly from Texas

                      1 answer

                      • Staff Expert

                        A:

                        All ingredients are listed below as well as within the product description for easy reference.

                        Water,Sodium Cocoyl Isethionate,Glycereth-26,Glycerin,Glycol Distearate,Cocamidopropyl Betaine,Polyquaternium-7,Sodium Lauryl Sulfoacetate,Sodium Lauroyl Sarcosinate,Decyl Glucoside,Alaria Esculenta Extract,Tocopheryl Acetate,Silk Amino Acids,Fragrance (Parfum),Polyquaternium-10,Silicone Quaternium-16,Undeceth-11,Butyloctanol,Undeceth-5,Divinyldimethicone/Dimethicone Copolymer,C12-13 Pareth-23,C12-13 Pareth-3,Amodimethicone,C11-15 Pareth-7,Laureth-9,Trideceth-12,Butylene Glycol,Peg-55 Propylene Glycol Oleate,Propylene Glycol,Ppg-5-Ceteth-20,Benzophenone-3,Disodium Laureth Sulfosuccinate,Sodium Hydroxide,Citric Acid,Carbomer,Methylparaben,Methylchloroisothiazolinone.

                        Answered on 12/30/2015 by Staff Expert from Ulta Beauty
                    • Q:

                      Can I see the ingredients?
                      Asked on 3/3/2014 by mimi

                      1 answer

                      • Staff Expert

                        A:

                        This product contains: Water (Aqua), Sodium Cocoyl Isethionate, Glycereth-26, Glycerin, Glycol Distearate, Cocamidopropyl Betaine, Polyquaternium-7, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Alaria Esculenta Extract, Tocopheryl Acetate, Silk Amino Acids, Fragrance (Parfum), Polyquaternium-10, Silicone Quaternium-16, Undeceth-11, Butyloctanol, Undeceth-5, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Butylene Glycol, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Ppg-5-Ceteth-20, Benzophenone-3, Disodium Laureth Sulfosuccinate, Sodium Sulfate, Sodium Chloride, Sodium Hydroxide, Citric Acid, Carbomer, Methylparaben, Methylchloroisothiazolinone, Methylisothiazolinone.

                        Answered on 3/6/2014 by Staff Expert from ULTA.com
                    Displaying questions 1-3

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