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ULTAUltimate Pure Color Shampoo
ULTA

Ultimate Pure Color Shampoo

Item #: 2216932

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAUltimate Pure Color Shampoo
 
3.9

(based on 202 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Gentle (122)
  • Good value (122)
  • Smells great (119)
  • Effective (108)
  • Easy to use (105)

Cons

  • Doesn't work (22)
  • Strong smell (15)
  • Abrasive (3)
  • Doesn't lather well (3)

Best Uses

  • Color-treated hair (139)
  • Dry/damaged hair (78)
  • Frizziness/flyaways (37)
  • Normal hair (30)
  • Limpness/lifelessness (19)
    • Reviewer Profile:
    • Beauty conscious (109), Survivalist / minimalist (45), Product junkie (37)
    • Hair Type:
    • Wavy hair (96), Straight hair (89), Very curly hair (13)

Reviewed by 202 customers

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Displaying reviews 1-10

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5.0

Excellent shampoo!

By Missy

from Riverdale, MI

About Me Beauty Conscious

Verified Buyer

Pros

  • Cleans Thoroughly
  • Great Smell

Cons

  • Doesn't Lather As Much As

Best Uses

  • Daily Use
  • Dyed Hair
  • Wavy

Comments about ULTA Ultimate Pure Color Shampoo:

This shampoo works great and I know its not damaging my hair when I wash it everyday. I also don't have to worry about it stripping the color out.

  • Hair Type:
  • Wavy Hair
 
5.0

Love this stuff

By evie

from cleveland, oh

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Adds Volume
  • Cleans Thoroughly
  • Gentle
  • Improves Hair Health

Cons

  • Smells Okay Not Great

Best Uses

  • Daily Use

Comments about ULTA Ultimate Pure Color Shampoo:

it tingles

  • Hair Type:
  • Straight Hair
 
4.0

Not my favorite but in my price range

By Fun4me2

from Fairfield,ca

About Me Minimalist

Verified Buyer

Pros

  • Cleans Thoroughly

Cons

  • Dries Hair Out

Best Uses

  • Oily Hair

Comments about ULTA Ultimate Pure Color Shampoo:

This shampoo was ok but a little drying on the hair. I felt like I needed to deep condition it every time. I think it would work best for fine oily hair.

  • Hair Type:
  • Wavy Hair
 
4.0

I like it a lot

By Chocohogalot

from Little Rock, AR

About Me Minimalist

Verified Buyer

Pros

  • Cleans Thoroughly
  • Gentle
  • Great Smell

Cons

    Best Uses

    • Daily Use

    Comments about ULTA Ultimate Pure Color Shampoo:

    I purchased this on a whim because it was a buy-one-get-one-free offer and I needed shampoo and conditioner for my color-treated hair. I was pleasantly surprised at how many suds the shampoo produces (it is sulfate-free, so that's unusual) and the consistency of the conditioner. Both products smell good and feel good in my hair. I felt that the purchase was well worth the price, but I might not feel that way at full price.

    • Hair Type:
    • Wavy Hair

    (0 of 2 customers found this review helpful)

     
    1.0

    Did not rinse out well

    By Auntboink

    from USA

    About Me Beauty Conscious

    Verified Buyer

    Pros

      Cons

        Best Uses

          Comments about ULTA Ultimate Pure Color Shampoo:

          I will not buy this product again. It was terrible.

          • Hair Type:
          • Straight Hair

          (0 of 1 customers found this review helpful)

           
          1.0

          Won't buy again

          By Vipergirl

          from Cedar Rapids,ia

          About Me Product Junkie

          Verified Buyer

          Pros

          • Adds Shine

          Cons

          • Greasy

          Best Uses

            Comments about ULTA Ultimate Pure Color Shampoo:

            It doesn't feel like it was washed, just made it greasy and heavy. Had lots of build up at the end of the day.

            • Hair Type:
            • Straight Hair
             
            5.0

            The best

            By DevilAngel

            from Amarillo, TX

            About Me Minimalist

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Improves Hair Health
            • Lathers Well
            • Moisturizing

            Cons

              Best Uses

              • Daily Use

              Comments about ULTA Ultimate Pure Color Shampoo:

              I use the shampoo everyday sometimes more than once a day and it manages to moisturizer my hair and not fade my color!!!

              • Hair Type:
              • Straight Hair
               
              3.0

              ulta shampoo

              By lc

              from il

              Verified Buyer

              Pros

              • Great Smell
              • Smells Good

              Cons

              • Doesn't Lather Well
              • Had To Use More Than Usual

              Best Uses

                Comments about ULTA Ultimate Pure Color Shampoo:

                I have short hair and had to use more than usual yo get a good wash out of it.

                • Hair Type:
                • Straight Hair
                 
                5.0

                I would buy this product again

                By Linda

                from Los Gatos, CA

                Verified Buyer

                Pros

                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Not A Heavy Lather

                Cons

                  Best Uses

                  • ALL HAIR TYPES
                  • Daily Use

                  Comments about ULTA Ultimate Pure Color Shampoo:

                  good product, great price

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  "I love love love this Shampoo!!!'

                  By Apple

                  from Kinston NC

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                    • Curly Hair
                    • Oily Hair
                    • Thicker Hair

                    Comments about ULTA Ultimate Pure Color Shampoo:

                    I use this shampoo once a week. I am an Chic Beautiful Black Female and this shampoo works great on my hair! I recommend it to any Black Lady who decides to go natural. It smells great and cleanses very well. I love it and will continue to purchase it and the Conditioner also!

                    • Hair Type:
                    • Very Curly Hair

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    1 Question | 1 Answer
                    Displaying question 1
                    • Q:

                      Can I see the ingredients?
                      Asked on 3/3/2014 by mimi

                      1 answer

                      • Staff Reviewer

                        A:

                        This product contains: Water (Aqua), Sodium Cocoyl Isethionate, Glycereth-26, Glycerin, Glycol Distearate, Cocamidopropyl Betaine, Polyquaternium-7, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Alaria Esculenta Extract, Tocopheryl Acetate, Silk Amino Acids, Fragrance (Parfum), Polyquaternium-10, Silicone Quaternium-16, Undeceth-11, Butyloctanol, Undeceth-5, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Butylene Glycol, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Ppg-5-Ceteth-20, Benzophenone-3, Disodium Laureth Sulfosuccinate, Sodium Sulfate, Sodium Chloride, Sodium Hydroxide, Citric Acid, Carbomer, Methylparaben, Methylchloroisothiazolinone, Methylisothiazolinone.

                        Answered on 3/6/2014 by Staff Expert from ULTA.com
                    Displaying question 1

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