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CUSTOMER REVIEWS
ULTA Ultimate Pure Color Shampoo
REVIEW SNAPSHOT®
by PowerReviewsPros
- Good value (104)
- Smells great (99)
- Gentle (90)
- Effective (89)
- Easy to use (87)
Cons
- Doesn't work (20)
- Strong smell (12)
- Abrasive (3)
Best Uses
- Color-treated hair (118)
- Dry/damaged hair (67)
- Frizziness/flyaways (28)
- Normal hair (25)
- Limpness/lifelessness (18)
- Reviewer Profile:
- Beauty conscious (87), Product junkie (29), Survivalist / minimalist (29)
- Hair Type:
- Wavy hair (72), Straight hair (69), Very curly hair (9)
Reviewed by 154 customers
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Displaying reviews 1-10
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Pros
- Effective
- Gentle
- Good Value
Cons
Best Uses
- Color-treated Hair
Comments about ULTA Ultimate Pure Color Shampoo:
I got this with bonus points. So glad I tried it! If you are looking for lots of suds, this isn't for you. But it does clean well with a gentle lather that is easy to rinse out. After I ran out, I bought the name brand since I was at the grocery store. Big mistake! I had to use twice as much and it never seemed to get my hair clean. People have commented on how they like my hair color. The only thing I've changed is the shampoo/conditioner.
- Hair Type:
- Straight Hair
Pros
- Easy To Use
- Good Value
- Smells great
Cons
Best Uses
- Color-treated Hair
- Dry/Damaged Hair
- Frizziness/Flyaways
Comments about ULTA Ultimate Pure Color Shampoo:
The shampoo is too heavy for fine curly hair.
- Hair Type:
- Wavy Hair
Pros
- Smells great
Cons
Best Uses
- Color-treated Hair
- Dry/Damaged Hair
Comments about ULTA Ultimate Pure Color Shampoo:
Everyday use is perfect!
- Hair Type:
- Wavy Hair
Pros
Cons
Best Uses
Comments about ULTA Ultimate Pure Color Shampoo:
I bought this as I read it was a dupe for Pureology Perfect Platinum shampoo. I am not Platinum, but do color my hair so I was curious. I love this shampoo! Smells faintly like rosemary mint. It leaves my wavy (frizzy) color treated medium brown hair soft but not weighed down. I have been using this in conjunction with a Fekkai conditioner. Really lovely.
- Hair Type:
- Wavy Hair
Pros
- Easy To Use
- Effective
- Gentle
- Good Value
- Smells great
Cons
Best Uses
- Color-treated Hair
- Dry/Damaged Hair
- Frizziness/Flyaways
- Limpness/Lifelessness
Comments about ULTA Ultimate Pure Color Shampoo:
I love this shampoo! My fine, damaged, frizzy color treated hair has gotten healthier since using the sulfate free shampoo combined with the paired conditioner. This is very gentle on my hair and keeps the blond color in my hair shiny.
- Hair Type:
- Straight Hair
Pros
- Good Value
Cons
- Abrasive
Best Uses
- Color-treated Hair
- Normal Hair
Comments about ULTA Ultimate Pure Color Shampoo:
I would recommend this, but tell about my results. After several uses dry scalp resulted. Did have very shiny hair.
- Hair Type:
- Wavy Hair
Pros
- Easy To Use
- Effective
- Gentle
- Good Value
- Smells great
Cons
Best Uses
- Color-treated Hair
- Dry/Damaged Hair
- Limpness/Lifelessness
Comments about ULTA Ultimate Pure Color Shampoo:
Great shampoo for a great price point. Left my hair soft, manageable and it is gentle for color treated hair!
- Hair Type:
- Straight Hair
Pros
- Easy To Use
- Effective
- Gentle
- Good Value
- Smells great
Cons
Best Uses
- Color-treated Hair
- Dry/Damaged Hair
Comments about ULTA Ultimate Pure Color Shampoo:
Comparable to Designer Brand
- Hair Type:
- Straight Hair
Pros
- Easy To Use
- Smells great
Cons
- Did Not Like The Texture
- Ineffective
- Left Hair Looking Oily
Best Uses
Comments about ULTA Ultimate Pure Color Shampoo:
Just was not impressed with this product. Left my hair feeling and looking oily. I received it free, so will not be returning it. Hopefully, I just got the wrong product for my needs, and will try another style.
- Hair Type:
- Straight Hair
Pros
- Easy To Use
- Effective
- Gentle
- Good Value
- Smells great
Cons
Best Uses
- Color-treated Hair
Comments about ULTA Ultimate Pure Color Shampoo:
I love this Shampoo! It works on color treated hair, smells great, and is gentle on my hair.
- Hair Type:
- Straight Hair
Displaying reviews 1-10
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