ULTAUltimate Pure Color Shampoo
ZoomZoom
ULTA

Ultimate Pure Color Shampoo

Item #: 2216932
Ultimate Pure Color Shampoo by ULTA protects and revitalizes for soft, healthy hair.  See More Details


$6.99


Buy 2, get 2 FREE! Add 4 items to qualify
Quantity:



Use the drop-down above to have an email reminder sent when it's time to refill.





Description
Free of harsh surfactants; salts and sulfates, this natural formula gently cleanses for preserving long-lasting color. 9.25 oz

Directions
Massage into wet hair to form lather. Rinse thoroughly with warm water and condition with Ulta Ultimate Pure Color Conditioner.

Product Type
Shampoo

Feature
Protects Color

Feature
Sulfate Free

Feature
Moisturizing

CUSTOMER REVIEWS 

 

ULTA     Ultimate Pure Color Shampoo

REVIEW SNAPSHOT®

by PowerReviews
ULTAUltimate Pure Color Shampoo
 
3.9

(based on 154 reviews)

79%

of respondents would recommend this to a friend.

Pros

  • Good value (104)
  • Smells great (99)
  • Gentle (90)
  • Effective (89)
  • Easy to use (87)

Cons

  • Doesn't work (20)
  • Strong smell (12)
  • Abrasive (3)

Best Uses

  • Color-treated hair (118)
  • Dry/damaged hair (67)
  • Frizziness/flyaways (28)
  • Normal hair (25)
  • Limpness/lifelessness (18)
    • Reviewer Profile:
    • Beauty conscious (87), Product junkie (29), Survivalist / minimalist (29)
    • Hair Type:
    • Wavy hair (72), Straight hair (69), Very curly hair (9)

Reviewed by 154 customers

Sort by

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Better than the name brand!

By Coffee Lover in AZ

from Arizona

About Me Minimalist

Verified Buyer

Pros

  • Effective
  • Gentle
  • Good Value

Cons

    Best Uses

    • Color-treated Hair

    Comments about ULTA Ultimate Pure Color Shampoo:

    I got this with bonus points. So glad I tried it! If you are looking for lots of suds, this isn't for you. But it does clean well with a gentle lather that is easy to rinse out. After I ran out, I bought the name brand since I was at the grocery store. Big mistake! I had to use twice as much and it never seemed to get my hair clean. People have commented on how they like my hair color. The only thing I've changed is the shampoo/conditioner.

    • Hair Type:
    • Straight Hair
     
    1.0

    too heavy for fine curly hair

    By Fine adn Curly

    from Austin, TX

    About Me Minimalist

    Verified Buyer

    Pros

    • Easy To Use
    • Good Value
    • Smells great

    Cons

      Best Uses

      • Color-treated Hair
      • Dry/Damaged Hair
      • Frizziness/Flyaways

      Comments about ULTA Ultimate Pure Color Shampoo:

      The shampoo is too heavy for fine curly hair.

      • Hair Type:
      • Wavy Hair
       
      4.0

      GreaT sulfate free Shampoo

      By Red

      from Cumming, GA

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Smells great

      Cons

        Best Uses

        • Color-treated Hair
        • Dry/Damaged Hair

        Comments about ULTA Ultimate Pure Color Shampoo:

        Everyday use is perfect!

        • Hair Type:
        • Wavy Hair
         
        5.0

        Color you hair? Try this!

        By MNrnmommy

        from MN

        Verified Buyer

        Pros

          Cons

            Best Uses

              Comments about ULTA Ultimate Pure Color Shampoo:

              I bought this as I read it was a dupe for Pureology Perfect Platinum shampoo. I am not Platinum, but do color my hair so I was curious. I love this shampoo! Smells faintly like rosemary mint. It leaves my wavy (frizzy) color treated medium brown hair soft but not weighed down. I have been using this in conjunction with a Fekkai conditioner. Really lovely.

              • Hair Type:
              • Wavy Hair
               
              5.0

              Leaves hair soft and controls frizz

              By Jenn in Wisconsin

              from Wisconsin

              About Me Product Junkie

              Verified Buyer

              Pros

              • Easy To Use
              • Effective
              • Gentle
              • Good Value
              • Smells great

              Cons

                Best Uses

                • Color-treated Hair
                • Dry/Damaged Hair
                • Frizziness/Flyaways
                • Limpness/Lifelessness

                Comments about ULTA Ultimate Pure Color Shampoo:

                I love this shampoo! My fine, damaged, frizzy color treated hair has gotten healthier since using the sulfate free shampoo combined with the paired conditioner. This is very gentle on my hair and keeps the blond color in my hair shiny.

                • Hair Type:
                • Straight Hair
                 
                3.0

                Good Value

                By mizfitz42

                from Peoria, IL

                About Me Product Junkie

                Verified Buyer

                Pros

                • Good Value

                Cons

                • Abrasive

                Best Uses

                • Color-treated Hair
                • Normal Hair

                Comments about ULTA Ultimate Pure Color Shampoo:

                I would recommend this, but tell about my results. After several uses dry scalp resulted. Did have very shiny hair.

                • Hair Type:
                • Wavy Hair
                 
                5.0

                Great affordable Color Safe Shampoo

                By DesignMe

                from Long Island, NY

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Easy To Use
                • Effective
                • Gentle
                • Good Value
                • Smells great

                Cons

                  Best Uses

                  • Color-treated Hair
                  • Dry/Damaged Hair
                  • Limpness/Lifelessness

                  Comments about ULTA Ultimate Pure Color Shampoo:

                  Great shampoo for a great price point. Left my hair soft, manageable and it is gentle for color treated hair!

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Love this for my thin & colored hair

                  By Cindy

                  from Carrollton, Tx

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Effective
                  • Gentle
                  • Good Value
                  • Smells great

                  Cons

                    Best Uses

                    • Color-treated Hair
                    • Dry/Damaged Hair

                    Comments about ULTA Ultimate Pure Color Shampoo:

                    Comparable to Designer Brand

                    • Hair Type:
                    • Straight Hair
                     
                    1.0

                    Thankfully it was free

                    By Idaho Grandma of two

                    from Nampa ID

                    About Me Minimalist

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Smells great

                    Cons

                    • Did Not Like The Texture
                    • Ineffective
                    • Left Hair Looking Oily

                    Best Uses

                      Comments about ULTA Ultimate Pure Color Shampoo:

                      Just was not impressed with this product. Left my hair feeling and looking oily. I received it free, so will not be returning it. Hopefully, I just got the wrong product for my needs, and will try another style.

                      • Hair Type:
                      • Straight Hair
                       
                      5.0

                      I would buy this again and again.

                      By Blondie

                      from Sachse, Texas

                      About Me Product Junkie

                      Verified Buyer

                      Pros

                      • Easy To Use
                      • Effective
                      • Gentle
                      • Good Value
                      • Smells great

                      Cons

                        Best Uses

                        • Color-treated Hair

                        Comments about ULTA Ultimate Pure Color Shampoo:

                        I love this Shampoo! It works on color treated hair, smells great, and is gentle on my hair.

                        • Hair Type:
                        • Straight Hair

                        Displaying reviews 1-10

                        Back to top

                        Previous | Next »

                        You May Also Like: