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Urban Decay Cosmetics 24/7 Waterline Eye Pencil

Urban Decay Cosmetics

24/7 Waterline Eye Pencil

Legend

Item #: 2293456 Size: 0.04 oz

Developed specifically for use on the inner rim in the waterline (and fully legit), Urban Decay's creamy, demi-matte 24/7 Waterline Eye Pencil lays down waterproof color that lasts all day - in a range of never-before-seen shades. This is a liner like no other.

Even creamier than UD's original bestselling 24/7 Glide-On Eye Pencil, 24/7 Waterline Eye Pencil glides on easily and goes anywhere you want to put it. And after the color sets, it won't budge. Perfectly line your waterline in classic black or opt for a colorful shade (like navy or green) for a look that really stands out. UD's 24/7 formula doesn't contain any mineral oil, paraffin or preservatives.

So you can easily tell the difference between 24/7 Eye Pencil and 24/7 Waterline Eye Pencil, Urban Decay gave 24/7 Waterline a shade-matched ombré gradient that fades to black, with a matte black cap and end.
Lower waterline: Press the pencil gently against the lower lashes, working across with short, gentle strokes until you get the intensity you want.

Upper waterline: Start at the outer corner of your eye (looking straight ahead) and work your way across with longer, gentle strokes (apply pressure toward lashes). Stop three-quarters of the way in. Start again at the inner corner until the lines meet.
Legend: Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide).

Rail: Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: CI 77491/77492/77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide).

Mood: Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides).

Push: Isododecane, Hydrogenated Polyisobutene, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides), CI 42090 (Blue 1 Lake), CI 75470 (Carmine), CI 77007 (Ultramarines), CI 77510 (Ferric Ferrocyanide).

Street: Isododecane, Hydrogenated Polyisobutene, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Alumina, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: CI 77491/77492 (Iron Oxides), CI 19140 (Yellow 5 Lake), CI 77288 (Chromium Oxide Greens), CI 77510 (Ferric Ferrocyanide).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay Cosmetics24/7 Waterline Eye Pencil
 
3.8

(based on 144 reviews)

72%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (90)
  • Long lasting (84)
  • Good pigmentation (65)
  • Good colors (64)
  • Smooth look (63)

Cons

  • Fades (30)
  • Smudges (22)
  • Difficult to apply (11)
  • Difficult removal (6)

Best Uses

  • Everyday (93)
  • Going out (63)
  • Sensitive eyes (42)
  • Travel (33)
    • Reviewer Profile:
    • Classic style (50), Natural style (48), Trendy style (19), Brand buyer (6)
    • My Beauty Routine Takes:
    • 30 minutes (4)
    • Skin Tone:
    • Medium (66), Fair (55)

Reviewed by 144 customers

Displaying reviews 1-10

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5.0

Love it , glades on and stays on all day .

By Griz

from BKNY

About Me Trendy Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Pigmentation
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

    Glides on smooth , stays on all day . Opens my eyes .

    • Skin Tone:
    • Medium
     
    4.0

    Works almost as advertised!

    By TexasBlueEyes

    from Harker Heights, Tx

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

    • Difficult Removal
    • Fades
    • Not enough variety of colors

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

    I purchased the urban Decay Street color waterline pencil and it is a lovely shade of green-teal which makes my light blue eyes really POP! It goes on easily but doesn't stay on my waterline all day. I had to reapply after 4 hours. Still, I love the way it enhances the color of my eyes. I wish Urban Decay would make this product in aqua or light blue.

    • Skin Tone:
    • Fair
     
    5.0

    Best Eyeliner There Is

    By LoLo FoSho

    from Valencia, CA

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

      The only eyeliner on the market that is made for the waterline and actually does the job.

      • Skin Tone:
      • Fair
       
      5.0

      Great Liner!

      By Angela

      from Chicago

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Smooth Look

      Cons

      • Fades

      Best Uses

      • Everyday
      • Going Out
      • Travel

      Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

      This product did exactly what I wanted - it brightened my eyes and gave the illusion they were more open and a bit larger. The pencil comes in a pink tone and a neutral tone. The pink didn't look good with my skin tone but when I used the neutral tone it popped. Which color you buy really depends on your skin tone and the look you want. I liked it and would buy it again when I run out.

      • Skin Tone:
      • Medium
       
      4.0

      24/7 as an eyeliner, yes. 24/7 as a waterline eye pencil, no

      By GettingYounger

      from Pittsford, NY

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

      • Fades

      Best Uses

      • Everyday

      Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

      You may think I am contradicting myself but this product is long lasting...all day + as an eyeliner, but it fades within a couple of hours as a waterline eyeliner. That is the only reason I gave it a 4, otherwise the liner is rich, creamy, dries quickly, great colors and because of this it will be my go to liner. I haven't found a liner that lasts all day + so I will forgoe that the waterline doesn't last...although I do hope there is a change to the product so it can stand up to it's name!

      • Skin Tone:
      • Fair
       
      5.0

      Love it

      By Tabathaxoxoxo

      from Orlando,fl

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Good Variety of Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

        Stays on all day

        • Skin Tone:
        • Fair
         
        1.0

        Didn't work

        By Minnie

        from North Pole, ak

        Verified Buyer

        Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

        Didn't notice anything. Wished it would have been creamy to glide on.

        • Skin Tone:
        • Medium
         
        5.0

        Best Eyeliner Ever!!!

        By Donna

        from Anderson, SC

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Long Lasting

        Cons

          Best Uses

          • Everyday
          • Sensitive Eyes

          Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

          Love this eyeliner! Smooth application and stays on all day long!

          • Skin Tone:
          • Medium
           
          2.0

          Unfortunately Disappointing for Me!

          By Mrs Douhy

          from Oak Park, CA

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply

          Cons

          • Does not stay on long
          • Smudges

          Best Uses

            Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

            Very disappointing

            • Skin Tone:
            • Medium

            (1 of 1 customers found this review helpful)

             
            1.0

            Horrible

            By Panda

            from MN

            Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

            Bought this after a friend recommended it to me. Not only does it not stay on my waterline at all, it won't even stay on my lower lash line. Put it on and within an hour or so, it had smudged off. Needless to say, I returned this. I'll stick to my normal liners.

            Displaying reviews 1-10

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