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Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini

Benefit Cosmetics

Roller Lash Super Curling & Lifting Mascara Mini

Ink Black

Item #: 2291641 Size: 0.14 oz

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It's a roller for lashes! The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours.

Curl Power!

  • 97% said it visibly lifts lashes*
  • 87% said it gives long-lasting curl*
  • 94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks

Details:

  • Easy-to-remove
  • Contains provitamin B5 and serin, ingredients known for their lash-conditioning benefits
  • Water-resistant
  • Ink black
  • Satin finish

 

Roller Lash is the #1 best-selling Prestige Curling Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Before & After



How It Works

Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.

Beauty tip: For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsRoller Lash Super Curling & Lifting Mascara Mini
 
4.2

(based on 202 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (141)
  • Applies evenly (137)
  • Great brush (133)
  • Lengthens (130)
  • Doesn't clump (123)

Cons

  • Difficult to remove (22)
  • Smudges or runs (18)
  • Sticky texture (17)
  • Dries out quickly (9)
  • Flakes (9)

Best Uses

  • Anytime (161)
  • Daytime (40)
  • Going out (35)
    • Reviewer Profile:
    • Natural style (89), Classic style (69), Trendy style (29)

Reviewed by 202 customers

Displaying reviews 1-10

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1.0

Not Worth It

By Dixie's mom

from Morehead City, NC

About Me Classic Style

Verified Buyer

Pros

    Cons

    • Clumps
    • Didn't curl lashes

    Best Uses

    • Going Out

    Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

    I was so disappointed with this purchase. Drugstore brands are better than this.

     
    5.0

    One of my new favorites

    By Amy Michelle

    from San Antonio

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

      I use this product everyday now, I can't go without it!

       
      5.0

      Great everyday mascara

      By C

      from Athens, Ga

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Daytime
        • Going Out

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

        Perfect for everyday wear. Even application and not too thick. Can be layered for a going out look.

         
        5.0

        This is a love of mine

        By Mango

        from Seattle,WA

        Verified Buyer

        Pros

        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime
          • Daytime
          • Going Out

          Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

          I have only and probably will only use the mini version of roller lash because 1- it's cheaper and 2- I have used the full size and the formula seems to be a bit different. I could be crazy but I always think smaller versions of mascaras work better. Anyways, I truly love this one. The hype is definitely justified here. It makes my lashes so much longer and gives them amazing curl. I never curl my lashes but with this, it honestly looks like I did. It also doesn't flake!!! Which is a huge plus for me. Yes its pricey but well worth it actually.

           
          5.0

          Love it

          By Brooke

          from Dallas, tx

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Defines & Separates
          • Great Brush

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

            Good stuff

             
            5.0

            I would buy again

            By Nayela

            from St. Louis, mo

            About Me Trendy Style

            Verified Buyer

            Pros

            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

              Weightless finish with little to no clumping

               
              5.0

              Love this product!

              By Bridget

              from Lewisburg,Pa

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

                Use this everyday! Use this first then Too Faced Better than Sex mascara on top and it gives a great look!

                 
                5.0

                Roller Lash...LOVE IT!!!

                By GE

                from Tucson, AZ

                About Me Natural Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Doesn't flake
                • Great Brush
                • Lengthens
                • Removes easily with eye make remover

                Cons

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

                  Received the product as a gift from Ulta for my birthday and now I'm hooked. Applicator makes it easy to apply. Love it!

                   
                  5.0

                  Love it!!

                  By Seasalt

                  from Ft. Worth, Texas

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Applies Evenly
                  • Great Brush
                  • Lengthens

                  Cons

                    Best Uses

                    • Anytime

                    Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

                    I love the smaller brush. It does not feel heavy.

                     
                    5.0

                    Love it

                    By Rugger

                    from Phoenix, az

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Adds Volume
                    • Curls

                    Cons

                    • Expensive

                    Best Uses

                    • Anytime

                    Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

                    Like it by itself or with a coat of they're real

                    Displaying reviews 1-10

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