ULTA
  • Home
  • / Makeup
  • / Face
  • / Foundation
  • / Born This Way Absolute Perfection Foundation
Too Faced Born This Way Absolute Perfection Foundation

Too Faced

Born This Way Absolute Perfection Foundation

Porcelain

Item #: 2290015 Size: 1.0 oz

Ask a Question

Skin so naturally radiant they'll think you were born this way.

Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. For coverage so undetectable, you can't see the makeup and you can't see imperfections - all that's left is naturally radiant skin that looks like you were Born This Way.

This revolutionary foundation is infused with a potent combination of coconut water to naturally replenish moisture levels; nature's resilient alpine rose to brighten the skin's appearance and promote elasticity and hyaluronic acid for a smoother, more youthful appearance.

Skin-loving perfection:

  • Medium-to-full, undetectable coverage
  • Oil-free
  • Coconut water helps delicately replenish skin's moisture levels without over hydrating
  • Infused with the resilient alpine rose to brighten the skin's appearance and promote elasticity
  • Hyaluronic acid provides long-lasting, skin-balancing hydration for a smoother, more youthful appearance


Click here to find your perfect shade!

Introducing Born This Way

About Born This Way

Undetectable Foundation

Water (Aqua) (Eau), Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, Ethylhexyl Methoxycinnamate, Magnesium Sulfate, Diphenyl Dimethicone, Tribehenin, Triethoxycaprylylsilane, Disteardimonium Hectorite, Polysilicone-11, Propylene Carbonate, Tetrahexyldecyl Ascorbate, Cocos Nucifera Water, Ethylhexyl Palmitate, Rhododendron Ferrugineum Extract, Alcohol, Silica Dimethyl Silylate, Lecithin, Pistacia Lentiscus (Mastic) Gum, Butylene Glycol, Potassium Sorbate, Sodium Hyaluronate, EDTA, Caprylyl Glycol, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Details+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Absolute Perfection Foundation
 
4.1

(based on 1639 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Lightweight (834)
  • Blends well (803)
  • Easy to apply (786)
  • Goes on smoothly (785)
  • Good pigmentation (616)

Cons

  • Pricey / poor value (153)
  • Doesn't stay on (142)
  • Too greasy (101)
  • Poor coverage (74)
  • Heavy (49)

Best Uses

  • Full coverage (518)
  • Light to medium coverage (417)
  • Normal skin (339)
  • Dry skin (258)
  • Daily use (255)
    • Reviewer Profile:
    • Brand buyer (802), Budget shopper (470)
    • My Beauty Routine Takes:
    • 30 minutes (234), 10 minutes (112), 1+ hour (59)
    • Skin Tone:
    • Medium (488), Fair (482), Deep (21)

Reviewed by 1639 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

I feel like a baby's bottom

By Kyotouchida

from Stockton, CA

About Me Budget Buyer

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Long-Lasting

Cons

    Best Uses

    • Acne-Prone or Oily Skin
    • Light To Medium Coverage
    • Sensitive Skin

    Comments about Too Faced Born This Way Absolute Perfection Foundation:

    It is so amazing! I bought in line with the cocoa face powder and it has saved my life. It looks natural and stays for hours.

    • Skin Tone:
    • Medium
     
    4.0

    My New Favorite Foundation

    By SusieLovesSkin

    from Los Angeles, CA

    About Me Brand Buyer

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly
    • Good Pigmentation

    Cons

    • Poor Coverage
    • Too Greasy

    Best Uses

    • Full Coverage
    • Light To Medium Coverage
    • Normal Skin

    Comments about Too Faced Born This Way Absolute Perfection Foundation:

    I really like this foundation. It goes on really smooth, and one pump is enough to even out my skin tone without looking too cakey. A second layer can be added for even more flawless looking skin, but I've noticed that if I don't use a mattifying primer, a setting powder, and my UD makeup setting spray this does tend to get a like greasy and start sliding off in the early afternoon. Otherwise I love it. To coverage is great and thw color is a perfect match for me (I wear Light Beige)

    • Skin Tone:
    • Medium
     
    5.0

    HOLY GRAIL

    By Nadinejoann

    from Brownsville, Tx

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Pigmentation
    • Lightweight
    • Long-Lasting

    Cons

      Best Uses

      • Build able coverage

      Comments about Too Faced Born This Way Absolute Perfection Foundation:

      The build-able coverage is amazing, if you want medium coverage it's perfect as well... Builds and blends naturally to not look cakey! Also feels like skin soft.

      • Skin Tone:
      • Fair
       
      5.0

      Amazing !

      By Jenae

      from Spokane, WA

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Easy To Apply
      • Goes On Smoothly
      • Good Pigmentation

      Cons

      • Doesn't Stay On
      • Heavy
      • Pricey / Poor Value

      Best Uses

      • Acne-Prone or Oily Skin
      • Full Coverage

      Comments about Too Faced Born This Way Absolute Perfection Foundation:

      This is so easy to put on but I have to complain it doesn't stay on long even with a primer underneath. The woman that helped me out put a translucent powder over, so they may help more.

      • Skin Tone:
      • Fair
       
      3.0

      Too face

      By Sunshine

      from Boston, ma

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Lightweight

      Cons

      • Difficult To Apply
      • Need more darker shades

      Best Uses

      • Light To Medium Coverage

      Comments about Too Faced Born This Way Absolute Perfection Foundation:

      Needs more darker shades chestnut too light and mohagony way to dark with too much red tone.

      • Skin Tone:
      • Medium
       
      5.0

      Great natural coverage

      By Holly

      from Orange county

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Cruelty free
      • Easy To Apply
      • Goes On Smoothly
      • Good Pigmentation
      • Lightweight
      • Long-Lasting
      • Matte Finish
      • Noncomodegenic

      Cons

      • Pricey / Poor Value

      Best Uses

      • Acne-Prone or Oily Skin
      • Full Coverage
      • Sensitive Skin

      Comments about Too Faced Born This Way Absolute Perfection Foundation:

      This product is amazing. I'm always looking for products that are cruelty free but that cover well and that still give a natural finish. I used to love Mac products because the tones matched well and it cover well. But now that I found this I no longer need to support a brand that isn't cruelty free!

      • Skin Tone:
      • Fair
       
      5.0

      Love love

      By Jeannie

      from Adams county , Ohio

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Goes On Smoothly
      • Good Pigmentation
      • Lightweight
      • Long-Lasting

      Cons

        Best Uses

        • Full Coverage
        • Mature Skin

        Comments about Too Faced Born This Way Absolute Perfection Foundation:

        Great product, I wished that I tried this product years ago!! Grate cover for any kind of flaws

        • Skin Tone:
        • Medium
         
        5.0

        best foundation

        By tooface

        from usa

        Comments about Too Faced Born This Way Absolute Perfection Foundation:

        love this foundation. I bought 2 of them to make sure i dont run out any time soon. i only use half a pump to cover entire face. best applied with a brush. i use IT buffing brushing and applies flawlessly. This foundation and naked skin are my go to foundations.

         
        5.0

        great foundation

        By April

        from Cincinnati

        About Me Brand Buyer

        Verified Buyer

        Pros

        • Blends Well
        • Goes On Smoothly
        • Good Pigmentation
        • Lightweight
        • Long-Lasting

        Cons

          Best Uses

          • Dry Skin
          • Full Coverage
          • Normal Skin

          Comments about Too Faced Born This Way Absolute Perfection Foundation:

          I usually buy drug store foundation but I decided to try something new. I love this foundation. It's super light weight (I hate the feeling of heavy makeup.) I have very dry skin and I haven't had a problem with it drying out my skin. It stays on all day which is wonderful. Best foundation I've used

          • Skin Tone:
          • Fair
           
          5.0

          A Foundation without Rivals

          By SLG

          from Wilmington, NC

          About Me Brand Buyer

          Verified Reviewer

          Pros

          • Blends Well
          • Easy To Apply
          • Goes On Smoothly
          • Good Pigmentation
          • Lightweight
          • Long-Lasting

          Cons

            Best Uses

            • Acne-Prone or Oily Skin
            • Dry Skin
            • Full Coverage
            • Light To Medium Coverage
            • Normal Skin

            Comments about Too Faced Born This Way Absolute Perfection Foundation:

            This is the best foundation I have used by far. I used to shop by high end duplicates from reviews and let me say that no duplicate and no drugstore foundation will ever compare to what this one can do. This one ranks higher in my books in comparison to Maybelline Fit Me Matte & Poreless, Loreal True Lumi, Revlon Photoready, and Milani 2 in 1. It's lightweight, it stays on and covers blemishes amazingly. Now, don't expect a foundation to do the jobs of a concealer. Color correcting goes great with this product. With the pigmentation, a little bit goes a long way and lasts a long time.

            • Skin Tone:
            • Medium

            Displaying reviews 1-10

            Back to top

            Previous | Next »

            Q&A

            Product Q&A

            Do you have questions about this product?

            Get answers from in-house experts.

            78 Questions | 78 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              I am 72, with a normal skin tone, a few tiny red dots here and there, and of course the dreaded wrinkles, (not too bad tho)but no major problems. I am wondering if this foundation is recommended for my age group? I looked at several of the you tube First Impressions, but didn't see any older ladies trying it out. Thanks in advance for any suggestions!
              Asked on 5/24/2016 by Honey from Portsmouth, VA

              1 answer

              • Brand Expert

                A:

                Hi Honey,

                Born This Way Absolute Perfection Foundation is ideal for you. Go in to your nearest ULTA for a complimentary color match.

                Answered on 5/24/2016 by Brand Expert from Too Faced Cosmetics
            • Q:

              I'm a beige in benefit flawless foundation. Which color is best for me?
              Asked on 5/23/2016 by lido did from Hayward, CA

              1 answer

              • Brand Expert

                A:

                Hi Lido,

                We recommend getting a complimentary color match in your local ULTA.

                Answered on 5/23/2016 by Brand Expert from Too Faced Cosmetics
            • Q:

              Will this make up work for oily skin?
              Asked on 5/23/2016 by IR from Texas

              1 answer

              • Brand Expert

                A:

                Hi IR,

                Too Faced Born This Way Absolute Perfection Foundation is ideal for all skin types, for a more matte finish, use with Primed and Poreless Pressed Powder. You can use this product below your foundation as a primer as well as on top to set your foundation.

                http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod4980053

                Answered on 5/23/2016 by Brand Expert from Too Faced Cosmetics
            • Q:

              I am super fair so finding a foundation that matches is nearly impossible does the Snow shade work for extremely fair people?
              Asked on 5/22/2016 by Emily from Hubertus, WI

              1 answer

              • Brand Expert

                A:

                Hi Emily,

                Too Faced Born This Way Absolute Perfection Foundation in Snow is - very fair with neutral to pink undertones. Pearl is very fair with neutral to golden undertones. Hope that helps.

                Answered on 5/23/2016 by Brand Expert from Too Faced Cosmetics
            • Q:

              I definitely have combination/oily skin, and I work 12 hour days. Would this foundation be able to withstand one of my days without falling apart?
              Asked on 5/21/2016 by Tay from Minneapolis, MN

              1 answer

            • Q:

              Does this product work for all skin under tones? I've heard that some people who have a pink undertone(like me) didn't like it because it was too yellow. Is that true?
              Asked on 5/17/2016 by Ella from MS

              1 answer

              • Brand Expert

                A:

                Hi Ella,

                Too Faced Born This Way Absolute Perfection Foundation is available in 18 shades. We recommend going into your nearest ULTA for a complimentary color match.

                Answered on 5/24/2016 by Brand Expert from Too Faced Cosmetics
            • Q:

              Is this foundation waterproof?
              Asked on 5/12/2016 by Wynter from US

              1 answer

              • Brand Expert

                A:

                Hi Wynter,

                Too Faced Born This Way Absolute Perfection Foundation is not waterproof.

                Answered on 5/16/2016 by Brand Expert from Too Faced Cosmetics
            • Q:

              I have combination skin, is this foundation for me?
              Asked on 5/8/2016 by jaidie from US

              1 answer

              • Brand Expert

                A:

                Hi Jaidie,

                Too Faced Born This Way Absolute Perfection Foundation is ideal for all skin types.

                Answered on 5/11/2016 by Brand Expert from Too Faced Cosmetics
            • Q:

              will this foundation standout on the small dry patches on your face?
              Asked on 5/7/2016 by rose from california

              1 answer

              • Brand Expert

                A:

                Hi Rose,

                Too Faced Born This Way Absolute Perfection Foundation is infused with a potent combination of coconut water to naturally replenish moisture levels; nature's resilient alpine rose to brighten the skin's appearance and promote elasticity and hyaluronic acid for a smoother, more youthful appearance.

                We also Recommend using Hangover Replenishing Face Primer prior to applying Born This Way Absolute Perfection Foundation to create the perfect canvas.

                Answered on 5/11/2016 by Brand Expert from Too Faced Cosmetics
            • Q:

              what is the best mattifying primer to go with this foundation?
              Asked on 5/6/2016 by ashton from wyoming

              1 answer

              • Brand Expert

                A:

                Hi Ashton,

                We recommend using Primed & Poreless Pressed Powder all over prior to applying Born This Way Absolute Perfection Foundation, then setting with Primed & Poreless Pressed Powder after applying Born This Way to achieve a natural matte finish.

                Answered on 5/11/2016 by Brand Expert from Too Faced Cosmetics
            Displaying questions 1-10Previous | Next »

            Do you have a question about this product?