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Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara

Benefit Cosmetics

Roller Lash Super Curling & Lifting Mascara

Ink Black

Item #: 2285068 Size: 0.3 oz

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It's a roller for lashes! The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours.

Curl Power!

  • 97% said it visibly lifts lashes*
  • 87% said it gives long-lasting curl*
  • 94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks

Details:

  • Easy-to-remove
  • Contains Provitamin B5 and Serin, ingredients known for their lash-conditioning benefits
  • Water-resistant
  • Ink black
  • Satin finish

 

Roller Lash is the #1 best-selling Prestige Curling Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Before & After

How It Works

Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.

Beauty tip: For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsRoller Lash Super Curling & Lifting Mascara
 
4.3

(based on 2318 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Easy to use (806)
  • Lengthens (768)
  • Defines & separates (758)
  • Effective (728)
  • Applies evenly (723)

Cons

  • Not effective (133)
  • Difficult to remove (85)
  • Poor texture (60)
  • Sticky texture (49)
  • Smudges or runs (48)

Best Uses

  • Anytime (812)
  • Daily use (756)
  • Women (440)
  • Daytime (237)
  • On-the-go (232)
    • Reviewer Profile:
    • Brand buyer (619), Natural style (420), Budget shopper (409), Classic style (399), Trendy style (119)
    • My Beauty Routine Takes:
    • 30 minutes (565), 10 minutes (507), 1+ hour (64)

Reviewed by 2318 customers

Displaying reviews 1-10

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4.0

MUST HAVE

By Christy

from Mass

Verified Buyer

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

This product gives me the best lashes !

 
3.0

Pretty Good, but not worth the price.

By Sam

from Tucson, AZ

Verified Buyer

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

It's fairly good. But in my opinion not three times as good as other mascara costing 1/3 the price.

 
5.0

WOULD BUY AGAIN

By KRYSTI

from ARDMORE, OK

Verified Buyer

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

GREAT PRODUCT

 
5.0

The BEST ever!

By Hailee

from Oceanside, ca

Verified Buyer

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

Makes my eyelashes look super long and performs like a waterproof mascara without the thickness or sticky texture.

 
4.0

Love this Mascara!

By not going to display

from Texas

Verified Buyer

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

I'm 53 and am constantly on the hunt for the best mascara. This mascara curls, makes my lashes look full and doesn't flake at all. I wish it were a little more waterproof but other than that it's the only mascara I buy now.

 
5.0

Best Ever!

By Karen

from Birmingham, AL

Verified Buyer

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

Favorite mascara ever. Lasts. Doesn't flake. Tear proof!

 
5.0

Holy Grail

By Olivia

from Cleveland, OH

Verified Buyer

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

Game changer for mascaras. Tried this once a while ago and fell in love with the results. Stopped using it for a while and nothing else even came close to comparing to it. Not only does it give you the long lashes you've always wanted but the volume and curl as well. The wand is the best part. Due to it being curved it gives you that curl that you want from an eyelash curler without the eyelash curler. Completely eliminates the step of an eyelash curler. The formula of the product is clearly amazing too. I get incredible length in just one coat and the when you do two coats its almost as if I was wearing false lashes. Incredible product and probably will never use another mascara again!

 
5.0

My favorite of all time!

By J.G.

from Tampa Bay, FL

Verified Buyer

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

My lashes are straight. I use this after I curl my lashes and it gives such a nice lift and sets the curl perfectly. It has a soft hold and washes off easily. It does smudge a little after a long day but not something I can't live with.

 
2.0

Nothing too special

By Vann

from Reynoldsburg, OH

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

Did not curl my lashes whatsoever. It also smudge badly under my eyes after an hour or two after I applied. Wish this would work on me since the everyone had such great experience with it. The pro side is it does lengthen my lash a bit.

 
5.0

Love it

By Mrs.Mascara

from CO

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

  • Difficult To Remove

Best Uses

  • Anytime

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

Love this product! Brush is great and takes me barely any time to do it, only 5 minutes! The only thing that I don't like about it is it's a little hard to come off, but over all it's great.

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Q&A

Product Q&A

Do you have questions about this product?

Get answers from in-house experts.

30 Questions | 30 Answers
Displaying questions 1-10Previous | Next »
  • Q:

    Can this be used along with benefits they're real primer mascara?
    Asked on 4/27/2016 by Leah from Columbus, OH

    1 answer

    • Brand Expert

      A:

      Hello gorgeous! Our Roller Lash Super Curling & Lifting mascara works well with our They're Real! tinted primer. To add curl and lift lashes apply our tinted primer under our Roller Lash.

      Answered on 5/2/2016 by Brand Expert from Benefit Cosmetics
  • Q:

    How Long Will This Mascara Last Me ? I Noticed It Was Only 3 Ounces Is It Gonna Last A While ?
    Asked on 4/4/2016 by imthatmyra from Fort Myers Fl

    1 answer

    • Brand Expert

      A:

      Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

      Answered on 4/22/2016 by Brand Expert from Benefit Cosmetics
  • Q:

    I currently use this mascara and love how it holds a curl in my straight lashes, but I'm looking for a a waterproof mascara that is comparable. Any suggestions?
    Asked on 3/20/2016 by hp

    1 answer

    • Brand Expert

      A:

      HI gorgeous! Our Roller Lash mascara is water-resistant and easy to remove. Our They're Real mascara (Item #: 2231443) is best for lengthening your lashes, the longwearing formula won't smudge, budge or dry out. Features a unique wand with a custom-dome tip to push lashes up and out to turn on the sexy!

      Answered on 3/21/2016 by Brand Expert from Benefit Cosmetics
  • Q:

    Is Roller Lash gluten-free? Thank you for helping me to stay safe! I'm excited to try my Birthday free sample.
    Asked on 3/2/2016 by Gkika

    1 answer

    • Brand Expert

      A:

      Hey Gorgeous! Roller Lash mascara does not contain soy or gluten ingredients. However, please note that in spite of all the care we take over the traceability of our raw materials, we cannot guarantee that the raw materials may have accidentally come into contact with them during the manufacturing process at our suppliers.

      Answered on 3/3/2016 by Brand Expert from Benefit Cosmetics
  • Q:

    Is this mascara available that's NOT waterproof?
    Asked on 2/24/2016 by Silver Lady from Spartanburg

    1 answer

  • Q:

    How is the product compared to "they're real" mascara?, as far as quality.
    Asked on 1/1/2016 by Emily from New York, US

    1 answer

    • Brand Expert

      A:

      Both are high quality mascaras, gorgeous! Roller Lash is a curling, ink-black mascara with a satin finish & an instant curve-setting formula that holds for 12 hours. They're Real! is a lengthening, jet-black mascara with a glossy finish & a specially designed brush that reveals lashes you never knew you had!

      xoxo, B

      Answered on 1/13/2016 by Product POREfessional from Benefit Cosmetics
  • Q:

    Is it waterproof?????
    Asked on 12/23/2015 by jan

    1 answer

    • Staff Expert

      A:

      Roller Lash Super Curling & Lifting Mascara is water-resistant.

      Answered on 12/24/2015 by Staff Expert from Ulta Beauty
  • Q:

    Does this product flake, and is it good for constantly tearing eyes?
    Asked on 11/21/2015 by Adalas from Florida, US

    1 answer

    • Brand Expert

      A:

      Roller Lash does not flake, gorgeous! The formula is water-resistant, so your lashes will stay curled all day!

      xoxo, B

      Answered on 12/3/2015 by Product POREfessional from Benefit Cosmetics
  • Q:

    Does this product add length and volume as well as curl?
    Asked on 11/21/2015 by Adalas from Florida, US

    1 answer

    • Brand Expert

      A:

      Hi gorgeous!

      Roller Lash grabs, separates, lifts and curls your lashes! We recommend pairing Roller Lash with our bestselling They're Real! mascara for the ultimate in luscious lashes - apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top.

      You can find They're Real! here at ULTA: http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod3460265

      xoxo, B

      Answered on 11/24/2015 by Product POREfessional from Benefit Cosmetics
  • Q:

    I see this product is "water resistant," so does it act like waterproof mascara? I only use waterproof mascara because it doesn't weigh down my lashes after curling. Does this product weigh down your lashes like non waterproof mascaras (even they're real by benefit weigh down my lashes and uncurl them)?
    Asked on 11/17/2015 by Melissa from US

    1 answer

    • Brand Expert

      A:

      Hi gorgeous!

      Roller Lash does not weigh down your lashes! The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours. Say buh-bye to your lash curler!

      xoxo, B

      Answered on 11/18/2015 by Product POREfessional from Benefit Cosmetics
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