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Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara

Benefit Cosmetics

Roller Lash Super Curling & Lifting Mascara

Ink Black

Item #: 2285068 Size: 0.3 oz

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Online Only FREE Pretty Pleasers 4-pc Gift with any $45 Benefit Cosmetics purchase (offer valid 6/28/16-7/2/16 or while supplies last)

Online Only FREE Pretty Pleasures 4-pc Gift w/ any $45 Benefit Cosmetics purchase

It's a roller for lashes! The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours.

Curl Power!

  • 97% said it visibly lifts lashes*
  • 87% said it gives long-lasting curl*
  • 94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks

Details:

  • Easy-to-remove
  • Contains Provitamin B5 and Serin, ingredients known for their lash-conditioning benefits
  • Water-resistant
  • Ink black
  • Satin finish

 

Roller Lash is the #1 best-selling Prestige Curling Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Before & After

How It Works

Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.

Beauty tip: For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsRoller Lash Super Curling & Lifting Mascara
 
4.3

(based on 2508 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Lengthens (872)
  • Defines & separates (863)
  • Applies evenly (817)
  • Great brush (810)
  • Easy to use (806)

Cons

  • Not effective (133)
  • Difficult to remove (93)
  • Poor texture (60)
  • Sticky texture (59)
  • Smudges or runs (52)

Best Uses

  • Anytime (920)
  • Daily use (756)
  • Women (440)
  • Daytime (272)
  • On-the-go (232)
    • Was this a gift?:
    • No (17), Yes (3)
    • Reviewer Profile:
    • Brand buyer (619), Natural style (488), Classic style (437), Budget shopper (409), Trendy style (136)
    • My Beauty Routine Takes:
    • 30 minutes (565), 10 minutes (507), 1+ hour (64)

Reviewed by 2508 customers

Displaying reviews 1-10

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2.0

Not for me

By Karen

from St. Louis

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume

Cons

  • Difficult To Remove
  • Sticky Texture

Best Uses

  • Going Out

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

This product didn't go on well for me. It was sticky and clumped up. It was difficult to remove.

 
5.0

Really made a difference in my already long lashes!

By L

from DC

Verified Buyer

Pros

  • Doesn't Clump
  • Lengthens

Cons

    Best Uses

      Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

      Makes my lashes look much longer and thick and doesn't clump!

       
      5.0

      AMAZED

      By Mica

      from Dallas, TX

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        I only have one word to describe this and it is "amazing". Yes, it is pricy but it is worth every penny. I was going back and forth about buying it for about a month and I am so glad that I did. It goes on evenly, does not clump, and I get so many compliments.

         
        5.0

        The best mascara ever!

        By Sherry

        from Waco TX

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

          The best mascara I have ever used! I don't even have to use an eyelash curler anymore!

           
          5.0

          Best mascara I have ever used

          By KE

          from Plant City FL

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

            I love this mascara, started with a sample and have been buying since.

             
            5.0

            Love the product

            By Cindy

            from Punta gorda

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Great Brush

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

              Great and easy

               
              4.0

              Great coverage a curl

              By RK

              from San Luis Obispo

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Lengthens

              Cons

              • Sticky Texture

              Best Uses

              • Daytime

              Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

              I loved this mascara as a sample that I received as my ULTA birthday gift. I purchased the full size and still like it it just takes practice with the longer brush.

               
              5.0

              Will not change it for anything!

              By Corey

              from Orlando for

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Defines & Separates
              • Great Brush

              Cons

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                What I love give me volume and last all day !

                 
                5.0

                I would buy again and recommend this to a friend.

                By Lisa

                from Ohio

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                  It's my favorite mascara.

                   
                  5.0

                  Yes l buy this product is excellent

                  By Nydia

                  from Mission texas

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Applies Evenly
                  • Defines & Separates
                  • Doesn't Clump
                  • Great Brush
                  • Lengthens

                  Cons

                    Best Uses

                    • Daytime

                    Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                    Its fabulos

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    31 Questions | 31 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Is this safe for contact wearers?
                      Asked on 5/30/2016 by Manda from Philly, pa

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! I wear contact lenses and have been using roller lash for well over a month and have had no issues. In fact, it's my favorite mascara!

                        Answered on 5/31/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      Can this be used along with benefits they're real primer mascara?
                      Asked on 4/27/2016 by Leah from Columbus, OH

                      1 answer

                      • Brand Expert

                        A:

                        Hello gorgeous! Our Roller Lash Super Curling & Lifting mascara works well with our They're Real! tinted primer. To add curl and lift lashes apply our tinted primer under our Roller Lash.

                        Answered on 5/2/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      How Long Will This Mascara Last Me ? I Noticed It Was Only 3 Ounces Is It Gonna Last A While ?
                      Asked on 4/4/2016 by imthatmyra from Fort Myers Fl

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

                        Answered on 4/22/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      I currently use this mascara and love how it holds a curl in my straight lashes, but I'm looking for a a waterproof mascara that is comparable. Any suggestions?
                      Asked on 3/20/2016 by hp

                      1 answer

                      • Brand Expert

                        A:

                        HI gorgeous! Our Roller Lash mascara is water-resistant and easy to remove. Our They're Real mascara (Item #: 2231443) is best for lengthening your lashes, the longwearing formula won't smudge, budge or dry out. Features a unique wand with a custom-dome tip to push lashes up and out to turn on the sexy!

                        Answered on 3/21/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      Is Roller Lash gluten-free? Thank you for helping me to stay safe! I'm excited to try my Birthday free sample.
                      Asked on 3/2/2016 by Gkika

                      1 answer

                      • Brand Expert

                        A:

                        Hey Gorgeous! Roller Lash mascara does not contain soy or gluten ingredients. However, please note that in spite of all the care we take over the traceability of our raw materials, we cannot guarantee that the raw materials may have accidentally come into contact with them during the manufacturing process at our suppliers.

                        Answered on 3/3/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      Is this mascara available that's NOT waterproof?
                      Asked on 2/24/2016 by Silver Lady from Spartanburg

                      1 answer

                    • Q:

                      How is the product compared to "they're real" mascara?, as far as quality.
                      Asked on 1/1/2016 by Emily from New York, US

                      1 answer

                      • Brand Expert

                        A:

                        Both are high quality mascaras, gorgeous! Roller Lash is a curling, ink-black mascara with a satin finish & an instant curve-setting formula that holds for 12 hours. They're Real! is a lengthening, jet-black mascara with a glossy finish & a specially designed brush that reveals lashes you never knew you had!

                        xoxo, B

                        Answered on 1/13/2016 by Product POREfessional from Benefit Cosmetics
                    • Q:

                      Is it waterproof?????
                      Asked on 12/23/2015 by jan

                      1 answer

                      • Staff Expert

                        A:

                        Roller Lash Super Curling & Lifting Mascara is water-resistant.

                        Answered on 12/24/2015 by Staff Expert from Ulta Beauty
                    • Q:

                      Does this product flake, and is it good for constantly tearing eyes?
                      Asked on 11/21/2015 by Adalas from Florida, US

                      1 answer

                      • Brand Expert

                        A:

                        Roller Lash does not flake, gorgeous! The formula is water-resistant, so your lashes will stay curled all day!

                        xoxo, B

                        Answered on 12/3/2015 by Product POREfessional from Benefit Cosmetics
                    • Q:

                      Does this product add length and volume as well as curl?
                      Asked on 11/21/2015 by Adalas from Florida, US

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous!

                        Roller Lash grabs, separates, lifts and curls your lashes! We recommend pairing Roller Lash with our bestselling They're Real! mascara for the ultimate in luscious lashes - apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top.

                        You can find They're Real! here at ULTA: http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod3460265

                        xoxo, B

                        Answered on 11/24/2015 by Product POREfessional from Benefit Cosmetics
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