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Benefit Cosmetics They're Real! Push-Up Eyeliner Mini

Benefit Cosmetics

They're Real! Push-Up Eyeliner Mini

Black (matte)

Item #: 2285071 Size: 0.01 oz

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It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*


*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push-Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner Mini
 
3.6

(based on 208 reviews)

71%

of respondents would recommend this to a friend.

Pros

  • Effective (55)
  • Easy to use (52)
  • Long-lasting (52)
  • Glides on smoothly (47)
  • Doesn't run (43)

Cons

  • Difficult to remove (29)
  • Complicated to use (23)
  • Difficult to apply (23)
  • Clumpy (20)
  • Poor texture (20)

Best Uses

  • Daily use (52)
  • Everyday (48)
  • Women (39)
  • Thicker line (38)
  • Going out (33)
    • Reviewer Profile:
    • Brand buyer (44), Classic style (44), Budget shopper (40), Natural style (35), Trendy style (14)
    • My Beauty Routine Takes:
    • 30 minutes (52), 10 minutes (35), 1+ hour (9)

Reviewed by 208 customers

Displaying reviews 1-10

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3.0

Good When You Get the Hang of It

By Logan

from Atlanta, GA

Verified Buyer

Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

You really have to practice to get it right, but once you do it looks great. The only downside is trying to get the right amount at the tip. If you twist too much it clumps and breaks off. Other than that I like how it goes on and really does last all day. Plus, it doesn't get in your crease like some liquid liners do.

 
5.0

Amazing!

By Megan

from Aiken, SC

About Me Brand Buyer

Verified Buyer

Pros

  • Easy To Use
  • Effective
  • Good Value
  • Lightweight

Cons

    Best Uses

    • Daily Use
    • Oily Skin
    • On-the-go
    • Weekly Use
    • Women

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

    I'm so in love how this looks and works! It is simple to apply and lasts all day without smudging will buy more in different colors.

    • My Beauty Routine Takes:
    • 10 Minutes
     
    2.0

    Still trying it.

    By JMezz

    from Watertown, SD

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Lightweight

    Cons

    • Hard to get started

    Best Uses

    • Daily Use

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

    I have used it twice, not sure if I like it.
    It too some time to get the product started and then it clumped.

    • My Beauty Routine Takes:
    • 30 Minutes
     
    2.0

    Not worth the $$$

    By M

    from Rapid City, SD

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Effective

    Cons

    • Complicated To Use
    • Poor Texture

    Best Uses

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

      It was chunky and took a lot of effort just to create a smooth line

      • My Beauty Routine Takes:
      • 30 Minutes
       
      1.0

      No

      By Tiff tiff

      from Slidell la

      Verified Buyer

      Pros

        Cons

        • Complicated To Use
        • Poor Texture

        Best Uses

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

          On my eyes but smears and breaks easy

          • My Beauty Routine Takes:
          • 10 Minutes
           
          1.0

          COST TOO MUCH FOR SUCH A DIFFICULT PRODUCT

          By Chicklet494

          from Hacienda Heights, CA

          About Me Brand Buyer

          Verified Buyer

          Pros

            Cons

            • Complicated To Use
            • Not Effective
            • Poor Texture

            Best Uses

            • Daily Use
            • Women

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

            Saw great reviews for this online so I bought it. I must have gotten an old tube because this comes out clumpy and smears. It does not glide on easily. I had to turn the bottom dial several times before anything came out. The rubber tip just removes the first stroke when you try to thickening the line with a second stroke.

            • My Beauty Routine Takes:
            • 30 Minutes
             
            5.0

            Love it.

            By Reauna

            from Hastings, MN

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Easy To Use
            • Effective
            • Lightweight

            Cons

              Best Uses

              • Daily Use
              • On-the-go
              • Weekly Use
              • Women

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

              I first tried this through Birchbox and disliked it. But after trying this mini I've changed my opinion. The sample I received from Birchbox was dry and crumbly and did not have the "twist" bottom to push the product up from the tube. This mini was much more effective than the sample and I love it! It goes on easily, was very smooth to apply, and I am able to get my liner right on the line of my lashes!

              • My Beauty Routine Takes:
              • 30 Minutes

              (0 of 1 customers found this review helpful)

               
              1.0

              I would not buy this product again.

              By Mich

              from Northridge

              Verified Buyer

              Pros

                Cons

                • Complicated To Use
                • Poor Texture

                Best Uses

                  Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                  If you over twist it, you have to wipe the excess off. That's just a waste.

                   
                  3.0

                  Not the best....

                  By Amy

                  from Arizona

                  Verified Buyer

                  Pros

                  • Easy To Use

                  Cons

                  • Poor Texture

                  Best Uses

                    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                    It was fairly easy to use and apply. I did not like that it would come out so clumpy and fall all over the place. I'd use it but not my favorite. I do love the applicator tip that was a big pro!

                    • My Beauty Routine Takes:
                    • 1+ Hour
                     
                    4.0

                    It's alright I would buy again

                    By Ling

                    from Tampa, Florida

                    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                    It's a good eyeliner just that when you turn it it sometimes doesn't come out and when you turn it too much the most of the eyeliner is gone /: but it does make my eyes look bold I would recommend it

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    5 Questions | 5 Answers
                    Displaying questions 1-5
                    • Q:

                      I bought a couple products the other day, and already own the full size they're real push-up eye liner but I bought the travel size version and it won't come out of the tip even after I've twisted the bottom? So I don't know what to do
                      Asked on 3/10/2016 by Alex from Medford, Oregob

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

                        For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

                        Answered on 3/11/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      What colors are available in this push-up liner mini?
                      Asked on 6/12/2015 by pt

                      1 answer

                      • Staff Expert

                        A:

                        This product is available only in Black.

                        Answered on 6/15/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      How much product is in the mini
                      Asked on 4/12/2015 by ak from Christopher, us

                      1 answer

                      • Staff Expert

                        A:

                        0.01 oz.

                        Answered on 4/14/2015 by Staff Expert from ULTA.com
                    • Q:

                      I am new to non pencil eyeliners. how do I use this item?
                      Asked on 2/2/2015 by Abby from Lake Charles, LA

                      1 answer

                      • Staff Expert

                        A:

                        Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                        We recommend viewing the tutorial video in the Details!

                        Answered on 2/2/2015 by Staff Expert from ULTA.com
                    • Q:

                      How long does this size last?
                      Asked on 1/26/2015 by Abby from Tickfaw LA

                      1 answer

                      • Staff Expert

                        A:

                        This product lasts approximately one month with typical daily use.

                        Answered on 2/3/2015 by Staff Expert from ULTA.com
                    Displaying questions 1-5

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