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Benefit Cosmetics They're Real! Push-Up Eyeliner Mini

Benefit Cosmetics

They're Real! Push-Up Eyeliner Mini

Black (matte)

Item #: 2285071 Size: 0.01 oz

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FREE Pretty Pleasers 4-pc Gift with any $45 Benefit Cosmetics purchase (offer valid 6/5/16-6/25/16 or while supplies last)

FREE Pretty Pleasures 4-pc Gift w/ any $45 Benefit Cosmetics purchase

It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*


*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push-Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner Mini
 
3.6

(based on 220 reviews)

69%

of respondents would recommend this to a friend.

Pros

  • Effective (55)
  • Easy to use (52)
  • Long-lasting (52)
  • Glides on smoothly (47)
  • Easy to apply (44)

Cons

  • Difficult to remove (29)
  • Difficult to apply (27)
  • Complicated to use (23)
  • Clumpy (20)
  • Poor texture (20)

Best Uses

  • Daily use (52)
  • Everyday (48)
  • Women (39)
  • Thicker line (38)
  • Going out (33)
    • Reviewer Profile:
    • Classic style (46), Brand buyer (44), Natural style (41), Budget shopper (40), Trendy style (14)
    • My Beauty Routine Takes:
    • 30 minutes (52), 10 minutes (35), 1+ hour (9)
    • Skin Tone:
    • Fair (4), Medium (3)

Reviewed by 220 customers

Displaying reviews 1-10

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3.0

It's not the best but it's okay.

By Arianna

from San Jose,CA

About Me Natural Style

Verified Buyer

Pros

    Cons

    • Difficult to Apply

    Best Uses

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

      It breaks when applying

      • Skin Tone:
      • Fair
       
      4.0

      Great

      By Kateyez

      from Lafayette, La

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Long Lasting

      Cons

        Best Uses

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

          I really like this eyeliner, but it did take me a few minutes to figure out the best way to use it and I was in the cosmetics industry for almost 20 yrs. Lay's nice dark color first try and has great stay power

          • Skin Tone:
          • Medium
           
          4.0

          Worth the try

          By Yass

          from Jackson, TN

          About Me Natural Style

          Verified Buyer

          Pros

          • Good Pigmentation
          • Long Lasting

          Cons

          • Difficult to Apply

          Best Uses

          • Sensitive Skin

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

          With the tip thought it would be very easy to use ans transition from pencil....but a little more complicated than expected. But im not giving up yet because the pigment is great especially with my darker skin tone.

          • Skin Tone:
          • Deep
           
          5.0

          Love it

          By AK

          from Austin

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Long Lasting

          Cons

            Best Uses

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

              Goes on smooth and easy to apply

              • Skin Tone:
              • Fair
               
              1.0

              I won't be buying this again...

              By Bonbon

              from Fort smith Arkansas

              About Me Natural Style

              Verified Buyer

              Pros

                Cons

                • Difficult to Apply
                • Messy
                • Wears Off Easily

                Best Uses

                • Normal Skin
                • Special Occasions

                Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                It just wears off quickly and hard to put on

                • Skin Tone:
                • Fair
                 
                5.0

                Love this product!

                By Hails

                from Idaho Falls, ID

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                    I love push up liners but hadn't found one that wouldn't smudge. This one goes on dark and stays where you put it. It's awesome! And no sharpening required.

                    • Skin Tone:
                    • Medium
                     
                    1.0

                    Nothing came out the tip waste of money

                    By Steph

                    from Florida

                    About Me Natural Style

                    Verified Buyer

                    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                    Nothing came out ! As much as I pushed the bottom , dry as a bone

                    • Skin Tone:
                    • Fair
                     
                    1.0

                    Ummmm, no.

                    By Noel

                    from Boston, ma

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Good Pigmentation

                    Cons

                    • Difficult to Apply
                    • Flakes
                    • Messy

                    Best Uses

                      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                      I don't get what the buzz is about. I had nothing but trouble! It never came up thru evenly, then would leave clumps on my eyelid! I don't know if I got a faulty one but I would describe it best as GOOPY.

                      • Skin Tone:
                      • Medium
                       
                      4.0

                      I can do wings now

                      By Celeste

                      from NC

                      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                      It did take some time to do, but after getting hang out it... Can now do wing liner without tape, liquid eyeliner & whatever else.

                       
                      5.0

                      Haven't used it yet

                      By Lynn

                      from Jamaica, NY

                      Verified Buyer

                      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                      All of Benefit products are great

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      5 Questions | 5 Answers
                      Displaying questions 1-5
                      • Q:

                        I bought a couple products the other day, and already own the full size they're real push-up eye liner but I bought the travel size version and it won't come out of the tip even after I've twisted the bottom? So I don't know what to do
                        Asked on 3/10/2016 by Alex from Medford, Oregob

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

                          For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

                          Answered on 3/11/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        What colors are available in this push-up liner mini?
                        Asked on 6/12/2015 by pt

                        1 answer

                        • Staff Expert

                          A:

                          This product is available only in Black.

                          Answered on 6/15/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        How much product is in the mini
                        Asked on 4/12/2015 by ak from Christopher, us

                        1 answer

                        • Staff Expert

                          A:

                          0.01 oz.

                          Answered on 4/14/2015 by Staff Expert from ULTA.com
                      • Q:

                        I am new to non pencil eyeliners. how do I use this item?
                        Asked on 2/2/2015 by Abby from Lake Charles, LA

                        1 answer

                        • Staff Expert

                          A:

                          Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                          We recommend viewing the tutorial video in the Details!

                          Answered on 2/2/2015 by Staff Expert from ULTA.com
                      • Q:

                        How long does this size last?
                        Asked on 1/26/2015 by Abby from Tickfaw LA

                        1 answer

                        • Staff Expert

                          A:

                          This product lasts approximately one month with typical daily use.

                          Answered on 2/3/2015 by Staff Expert from ULTA.com
                      Displaying questions 1-5

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