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It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain

It Cosmetics

Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain

Blonde

Item #: 2284645 Size: 0.12 oz

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What is it: Build-A-Brow Waterproof 5-in-1 Crème Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming crème gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.
Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

Beauty tip: This double-duty formula can also be used as a root cover up to conceal grey hair!
Isododecane, Trimethylsiloxysilicate, Cyclopentasiloxane, Polyethylene, Ceresin, Cellulose, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Methicone, Dimethicone, Euphorbia Cerifera (Candelilla) Wax, Magnesium Ascorbyl Phosphate, Hydrolyzed Collagen, Hydrolyzed Silk, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Oil, Ascorbic Acid, Zizyphus Jujuba Fruit Extract, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice Powder, Simmondsia Chinensis (Jojoba) Seed Oil, Persea Gratissima (Avocado) Oil, Rosmarinus Officinalis (Rosemary) Extract, Curcuma Longa (Turmeric) Root Extract, Babassu Oil Glycereth-8 Esters, Retinyl Acetate, Myristoyl Hexapeptide-16, Niacin, Tocopheryl Acetate, Tocopherol, Retinyl Palmitate, Soluble Collagen. May Contain: Titanium Dioxide (CI 77891), Mica (CI 77019), Iron Oxides (CI 77491, CI 77492, CI 77499.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBuild-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain
 
4.5

(based on 269 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (209)
  • Easy to apply (206)
  • Good pigmentation (192)
  • Good value (118)
  • Versatile (61)

Cons

  • Difficult to apply (13)
  • Stains easily (8)
  • Messy (7)
  • Flakes (5)
  • Wears off easily (4)

Best Uses

  • Daily use (142)
  • Normal skin (70)
  • Sensitive skin (47)
  • Oily skin (44)
  • Dry skin (39)
    • Reviewer Profile:
    • Classic style (117), Natural style (113), Trendy style (16)
    • Skin Tone:
    • Medium (131), Fair (108), Deep (9)

Reviewed by 269 customers

Displaying reviews 1-10

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4.0

Awesome!

By Monika

from Texas

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

    I Wasn't sure how it was going to work out, but I was pleasantly surprised at the ease of application. I was also really happy with how long it lasts. I think with this jar that I bought will last me a very long time.

    • Skin Tone:
    • Fair
     
    5.0

    Super brows

    By FoodieElaine

    from Hurst,TX

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Colors
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

      Easy to use. I actually have brows with this product

      • Skin Tone:
      • Fair
       
      5.0

      Great, natural look.

      By Sturdygirl

      from Wisconsin

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Good Variety of Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out

        Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

        I have very light blond eyebrows and most pencils don't stay on well. Most "blond" brow products have a very ashy grey appearance. I am a more golden or strawberry blond and the auburn is a great, warm color. It takes some practice though to put it on well so have patience. I found dipping the brush in the pot and wiping it off a bit in the lid gives me more control and a more natural look than just dipping directly into the pot. A small amount of product and short strokes works best.

        • Skin Tone:
        • Fair
         
        5.0

        Best Eyebrow Makeup

        By Sunny Gal

        from Cincinnati OH

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Good Colors
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

          First eyebrow makeup I've used that is simple to apply and looks natural. Seems to last although I haven't done any swimming or strenuous exercise while wearing it.

          • Skin Tone:
          • Medium
           
          5.0

          Must Have!

          By Becca BoyMom of 3

          from TEXAS

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Good Variety of Colors
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out

            Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

            My eyebrows... Where to begin.. First, they are very light blonde but my hair is a dirty blonde. Second, the hair is fine and thin shaped naturally. This product lets me look like I have naturally thick beautifully shaped eyebrows that match the shade of my hair without looking painted on. When used with the special combo brush it's easy to apply and shape the way I want. Blends well and lasts a LONG time! I can apply this first thing in the morning and after a day of running errands and sitting outside at the kids football practice sweating in this HOT Texas heat, they still look good! Heck, I've even fell asleep without washing my face and the next morning It was still passable. Not much was out of place or smudged, if any. I do recommend purchasing the special combo brush. The brush has cutouts kinda like a picket fence shape and that helps to make a natural hair look when applying and the other end has a spooly perfect for blending.

            • Skin Tone:
            • Fair
             
            5.0

            Great product

            By Drawerful of make up no more

            from SC

            About Me Classic Style

            Pros

            • Blends Well
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

              Yes shortly after opening there are fine cracks in the product that seems like it is drying up BUT for me I simply fill the cap with water, quickly turn the cap so majority of the water drains but do not dry the inside of the cap, and close lid making sure it is on properly....I thought a couple of times I had it on only to find it was crooked and not sealed. The next morning no cracks are seen.

              • Skin Tone:
              • Fair
               
              5.0

              This stuff is magic

              By Melissa C.

              from Oklahoma City

              About Me Natural Style

              Verified Reviewer

              Pros

              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

              • Difficult Removal

              Best Uses

              • Everyday

              Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

              This stuff is amazing. I have never received so many compliments on my eyebrows as when I started using this. Actually, I've never received compliments on my eyebrows before I started using this. I can fill in my fairly thin brows and really achieve the full brow look without a lot of effort. It looks amazing and stays put all day. All Day. Like, sometimes after I shower, it still looks like I have really full eyebrows. That might be a drawback for some (and I imagine the girl that waxes my brows would agree), but I love that it stays put through whatever I might get up to during the day.

              • Skin Tone:
              • Fair
               
              1.0

              It's horrible and clumpy

              By Maria

              from Riverside, Ca.

              About Me Natural Style

              Verified Buyer

              Pros

                Cons

                • Clumps
                • Smudges

                Best Uses

                  Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                  This product hardens and clumps causing the brush to get stiff. I returned this product

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  Easy brow perfection!!

                  By txbelle1019

                  from Dallas, Tx

                  Verified Buyer

                  Pros

                  • Buildable
                  • Easy to use
                  • Long lasting

                  Cons

                    Best Uses

                      Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                      I am in love!! I wear it every day, it's not too heavy or extreme- it's a perfect shade and so beautiful!!

                      • Was this a gift?:
                      • No
                       
                      4.0

                      Best I have used!

                      By Linda T

                      from Bowie, MD

                      Verified Buyer

                      Pros

                      • Won't budge until you want to remove! Great colo

                      Cons

                        Best Uses

                          Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                          This does NOT come off until you use makeup remover to take it off! It is a better color for grey-haired beauties than the others I've tried and it has fibers, although I can't see any! I love it!

                          • Was this a gift?:
                          • Yes

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          38 Questions | 38 Answers
                          Displaying questions 1-10Previous | Next »
                          • Q:

                            Hi! I have strawberry blonde to light brown hair and my brows are VERY blonde, almost invincible, and thin& fine. Will this product work well for me and would you recommend the blonde or taupe? I don't want my brows to look super dark. Thank you
                            Asked on 4/26/2016 by QueenBee5 from Youngstown Ohio

                            1 answer

                            • Brand Expert

                              A:

                              So happy to help you with this today! The build a brow can be dark - for a more natural look we recommend going with the brow power or the brow power super skinny. For those, we would recommend the Blonde.
                              XOXO

                              Answered on 4/26/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            I need water proof eyebrow cosmetics due to health issues with perspiration how do you get build a brow to look natural
                            Asked on 4/18/2016 by chrissy from corona ca

                            1 answer

                            • Brand Expert

                              A:

                              Hi
                              All of our products are designed to look natural on!
                              XOXO

                              Answered on 4/21/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            I'm having a hard time picking a color to match my brows. My hair is a light to medium brown. Would you recommend the universal toupe colour?
                            Asked on 4/5/2016 by RAch1966 from Atlanta, GA

                            1 answer

                            • Brand Expert

                              A:

                              Hi!
                              Thanks so much for your interest! We are more than happy to help you with this today! We would absolutely recommend the universal taupe as the dark brown is for those with dark brown to black hair.
                              XOXO

                              Answered on 4/6/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            I have Jennifer Lopez coloring, what color do you recommend?
                            Asked on 3/26/2016 by Kay

                            1 answer

                            • Brand Expert

                              A:

                              Hi!
                              Thank you so much for reaching out to us and for your interest in our brow perfector.
                              We would recommend the Dark Brown Shade for sure.
                              XOXO

                              Answered on 3/28/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            Is the auburn color in the creme stain the same as the pencil? It's hard to tell from the picture, but it looks quite a bit redder than the pencil.
                            Asked on 3/7/2016 by Misneachail

                            1 answer

                            • Brand Expert

                              A:

                              Yes, the auburn in the perfector and build a brow are the same shade.
                              XOXO

                              Answered on 3/8/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            I am a 55 year old woman whose eyebrows will not grow. I have to draw them on every day. Would you recommend this product?
                            Asked on 3/6/2016 by Sally

                            1 answer

                            • Brand Expert

                              A:

                              Hi!
                              We would recommend using the brow power over this as it is more of a natural look.
                              XOXO

                              Answered on 3/8/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            Hello,
                            I have dyed light blonde hair but I am a natural brunette. I have light, sparse eyebrows. Would you recommend the blonde or taupe shade?
                            Thanks
                            Asked on 3/4/2016 by Jamie from Massachusetts

                            1 answer

                            • Brand Expert

                              A:

                              Great question! We would recommend going with the universal taupe.
                              XOXO

                              Answered on 3/4/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            Does this product stay on while swimming and showering?
                            Asked on 3/2/2016 by Sonata

                            1 answer

                            • Brand Expert

                              A:

                              Great question! Our build a brow is waterproof so does stay on!
                              XOXO

                              Answered on 3/2/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            I have dark brown hair but most dark brown powders or creams makes my eyebrows too dark. Will the shade universal taupe give me a more natural look and not so dark as the dark brown?
                            Asked on 2/4/2016 by MsPC from Florida

                            1 answer

                            • Brand Expert

                              A:

                              Hi
                              Yes, the universal taupe will help with this. Or you can also try our brow power super skinny in medium brown as this is a lighter brown shade.
                              XOXO

                              Answered on 2/4/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            Will this product stay on throughout vigorous sweaty exercise?
                            Asked on 1/15/2016 by Erindy

                            1 answer

                            • Brand Expert

                              A:

                              Hi
                              Yes, this product is waterproof so will stay on.
                              XOXO

                              Answered on 1/18/2016 by Brand Expert from IT Cosmetics
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