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It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain

It Cosmetics

Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain

Blonde

Item #: 2284645 Size: 0.12 oz

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What is it: Build-A-Brow Waterproof 5-in-1 Crème Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming crème gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.
Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

Beauty tip: This double-duty formula can also be used as a root cover up to conceal grey hair!
Isododecane, Trimethylsiloxysilicate, Cyclopentasiloxane, Polyethylene, Ceresin, Cellulose, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Methicone, Dimethicone, Euphorbia Cerifera (Candelilla) Wax, Magnesium Ascorbyl Phosphate, Hydrolyzed Collagen, Hydrolyzed Silk, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Oil, Ascorbic Acid, Zizyphus Jujuba Fruit Extract, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice Powder, Simmondsia Chinensis (Jojoba) Seed Oil, Persea Gratissima (Avocado) Oil, Rosmarinus Officinalis (Rosemary) Extract, Curcuma Longa (Turmeric) Root Extract, Babassu Oil Glycereth-8 Esters, Retinyl Acetate, Myristoyl Hexapeptide-16, Niacin, Tocopheryl Acetate, Tocopherol, Retinyl Palmitate, Soluble Collagen. May Contain: Titanium Dioxide (CI 77891), Mica (CI 77019), Iron Oxides (CI 77491, CI 77492, CI 77499.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBuild-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain
 
4.5

(based on 254 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (202)
  • Easy to apply (199)
  • Good pigmentation (187)
  • Good value (118)
  • Versatile (61)

Cons

  • Difficult to apply (13)
  • Stains easily (8)
  • Messy (7)
  • Flakes (5)
  • Wears off easily (4)

Best Uses

  • Daily use (142)
  • Normal skin (70)
  • Sensitive skin (47)
  • Oily skin (44)
  • Dry skin (39)
    • Reviewer Profile:
    • Classic style (113), Natural style (109), Trendy style (16)
    • Skin Tone:
    • Medium (129), Fair (102), Deep (9)

Reviewed by 254 customers

Displaying reviews 1-10

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5.0

Best eyebrow product ever!!!

By Cheryl

from East Texas

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting
  • Versatile

Cons

    Best Uses

    • Daily Use

    Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

    I have always used eyebrow pencils until now. This product makes eyebrows look so natural.

    • Skin Tone:
    • Fair

    (1 of 1 customers found this review helpful)

     
    5.0

    Finally a natural looking brow product!

    By Arleen in San Clemente

    from San Clemente

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Long Lasting
    • Versatile

    Cons

    • A little pricey

    Best Uses

    • Normal Skin

    Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

    Due to thyroid problems, my eyebrows have become sparse. This product fills them in and looks so natural.

    • Skin Tone:
    • Fair
     
    5.0

    This product is the best.

    By Rita

    from Cumming, Georgia

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Long Lasting

    Cons

      Best Uses

      • Daily Use
      • Dry Skin
      • Special Occasions

      Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

      Very easy to manipulate. Color is very saturated.

      • Skin Tone:
      • Medium

      (1 of 1 customers found this review helpful)

       
      5.0

      I have sparse eyebrows - I LOVE this product !!!

      By Texas Todd

      from Seattle, WA

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting

      Cons

        Best Uses

        • Daily Use
        • Dry Skin
        • Normal Skin
        • Sensitive Skin

        Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

        I have very very sparse eyebrows and this product actually stays on.

        • Skin Tone:
        • Fair

        (1 of 1 customers found this review helpful)

         
        5.0

        Love, love, love. Enough that I just ordered for my daughter

        By Not willing to age gracefully

        from Louisiana

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting

        Cons

          Best Uses

          • Daily Use

          Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

          I'm at the age of grey and thinning brows from over-plucking during the 80's. This SOLVED my sparse, no color brows!

          • Skin Tone:
          • Fair
           
          5.0

          Really like this product, would buy again.

          By Liza Jane

          from Byron, ga

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Long Lasting

          Cons

            Best Uses

            • Daily Use

            Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

            closest that I have found to my natural hair color.

            • Skin Tone:
            • Fair

            (0 of 1 customers found this review helpful)

             
            5.0

            I love the product

            By None

            from Duluth, Mn.

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Daily Use
              • Normal Skin

              Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

              Love it

              • Skin Tone:
              • Medium
               
              5.0

              Love it

              By CAG

              from Pa

              About Me Natural Style

              Verified Buyer

              Pros

                Cons

                  Best Uses

                  • Sensitive Skin

                  Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                  I really like product very natural

                  • Skin Tone:
                  • Medium

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Love it!!

                  By Laura

                  from San Antonio

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Good Pigmentation
                  • Good Value
                  • Long Lasting

                  Cons

                    Best Uses

                    • Daily Use
                    • Oily Skin

                    Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                    I have oily skin and most products tend to 'slide' off my face. I already use the IT brow pencil
                    But wanted longer lasting color. And this is fabulous! It took me a minute to get used to the brush (always have used pencil), but I'm getting hang of it! Holds up awesome in humid Texas heat!

                    • Skin Tone:
                    • Medium
                     
                    5.0

                    So glad I found this.

                    By gg

                    from Murrells Inlet, SC

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation
                    • Good Value
                    • Long Lasting

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Crème Stain:

                      My nrows are very soarse. I outline with penvil and fill in with this. So easy, so natural.

                      • Skin Tone:
                      • Medium

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      38 Questions | 38 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Hi! I have strawberry blonde to light brown hair and my brows are VERY blonde, almost invincible, and thin& fine. Will this product work well for me and would you recommend the blonde or taupe? I don't want my brows to look super dark. Thank you
                        Asked on 4/26/2016 by QueenBee5 from Youngstown Ohio

                        1 answer

                        • Brand Expert

                          A:

                          So happy to help you with this today! The build a brow can be dark - for a more natural look we recommend going with the brow power or the brow power super skinny. For those, we would recommend the Blonde.
                          XOXO

                          Answered on 4/26/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        I need water proof eyebrow cosmetics due to health issues with perspiration how do you get build a brow to look natural
                        Asked on 4/18/2016 by chrissy from corona ca

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          All of our products are designed to look natural on!
                          XOXO

                          Answered on 4/21/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        I'm having a hard time picking a color to match my brows. My hair is a light to medium brown. Would you recommend the universal toupe colour?
                        Asked on 4/5/2016 by RAch1966 from Atlanta, GA

                        1 answer

                        • Brand Expert

                          A:

                          Hi!
                          Thanks so much for your interest! We are more than happy to help you with this today! We would absolutely recommend the universal taupe as the dark brown is for those with dark brown to black hair.
                          XOXO

                          Answered on 4/6/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        I have Jennifer Lopez coloring, what color do you recommend?
                        Asked on 3/26/2016 by Kay

                        1 answer

                        • Brand Expert

                          A:

                          Hi!
                          Thank you so much for reaching out to us and for your interest in our brow perfector.
                          We would recommend the Dark Brown Shade for sure.
                          XOXO

                          Answered on 3/28/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Is the auburn color in the creme stain the same as the pencil? It's hard to tell from the picture, but it looks quite a bit redder than the pencil.
                        Asked on 3/7/2016 by Misneachail

                        1 answer

                        • Brand Expert

                          A:

                          Yes, the auburn in the perfector and build a brow are the same shade.
                          XOXO

                          Answered on 3/8/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        I am a 55 year old woman whose eyebrows will not grow. I have to draw them on every day. Would you recommend this product?
                        Asked on 3/6/2016 by Sally

                        1 answer

                        • Brand Expert

                          A:

                          Hi!
                          We would recommend using the brow power over this as it is more of a natural look.
                          XOXO

                          Answered on 3/8/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Hello,
                        I have dyed light blonde hair but I am a natural brunette. I have light, sparse eyebrows. Would you recommend the blonde or taupe shade?
                        Thanks
                        Asked on 3/4/2016 by Jamie from Massachusetts

                        1 answer

                        • Brand Expert

                          A:

                          Great question! We would recommend going with the universal taupe.
                          XOXO

                          Answered on 3/4/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Does this product stay on while swimming and showering?
                        Asked on 3/2/2016 by Sonata

                        1 answer

                        • Brand Expert

                          A:

                          Great question! Our build a brow is waterproof so does stay on!
                          XOXO

                          Answered on 3/2/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        I have dark brown hair but most dark brown powders or creams makes my eyebrows too dark. Will the shade universal taupe give me a more natural look and not so dark as the dark brown?
                        Asked on 2/4/2016 by MsPC from Florida

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Yes, the universal taupe will help with this. Or you can also try our brow power super skinny in medium brown as this is a lighter brown shade.
                          XOXO

                          Answered on 2/4/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Will this product stay on throughout vigorous sweaty exercise?
                        Asked on 1/15/2016 by Erindy

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Yes, this product is waterproof so will stay on.
                          XOXO

                          Answered on 1/18/2016 by Brand Expert from IT Cosmetics
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