ULTA
  • Home
  • / Makeup
  • / Makeup Brushes & Tools
  • / Sponges & Applicators
  • / Automatic Foundation Applicator Universal Starter Kit
Color Me Automatic Foundation Applicator Universal Starter Kit

Color Me

Automatic Foundation Applicator Universal Starter Kit

Item #: 2276086

Ask a Question

What is it?
A sonic applicator that mimics finger tapping to give any foundation a long wear airbrushed look. The patented device pulsates 15,000 times per minute to promote fast, smooth, and hygienic makeup application. Color Me is universal - use it with any liquid foundation, BB/CC cream, loose or pressed powder for flawless long wear application.

Who is it for?
Anyone who wants superior coverage and long wear results quickly with their own foundation.

Why is it different?
The leader in sonic makeup application, Color Me has sparked a new beauty movement that has multiple benefits for makeup consumers. Using hygienic disposable sponges, Color Me applies foundation quickly for a smooth long-wear finish no brush can pull off.

Color Me sponges are latex free, hypoallergenic and disposable; replacement recommended after 7-10 uses for sensitive skin or after 30 uses for normal skin.  To maintain the sponge, pat with alcohol every few uses.

Kit Includes:

  • 1 Applicator Device
  • 1 Disposable Sponge for Liquid Foundation
  • 1 Disposable Sponge for Powder Foundation
  • 1 CR2032 Battery

Frequently asked questions - click here  

Introducing Color Me:



How To Use

 

For Natural Coverage: Use the fluffy sponge and apply loose or pressed powder to moisturized skin.

For Medium Coverage: Use the firm liquid sponge with creamy foundation and "season" the sponge i.e. cover it with a full coat of foundation to cut absorption. Add another pump of foundation, sweep across face, and build to desired coverage with another pump. Set with powder using the fluffy sponge.

For Full Coverage: Use the fluffy sponge with creamy full coverage foundation then set with powder. See "getting started" guide for detailed instructions.

Makeup artist tip: Celebrity makeup artists love using the fluffy sponge with liquid foundation for superior coverage!

Details+

How to Use+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Color MeAutomatic Foundation Applicator Universal Starter Kit
 
4.0

(based on 40 reviews)

76%

of respondents would recommend this to a friend.

Pros

  • Goes on smoothly (29)
  • Blends well (28)
  • Easy to apply (22)
  • Lightweight (12)
  • Long-lasting (8)

Cons

  • Pricey / poor value (10)
  • Difficult to apply (4)
  • Poor coverage (3)

Best Uses

  • Light to medium coverage (24)
  • Full coverage (20)
  • Normal skin (9)
  • Acne-prone or oily skin (8)
  • Mature skin (8)
    • Reviewer Profile:
    • Brand buyer (28), Budget shopper (9)
    • Skin Tone:
    • Medium (19), Fair (16)

Reviewed by 40 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

This Really Works

By QueenBrittany74

from Stamford, CT

About Me Brand Buyer

Pros

  • Blends Well
  • Long-Lasting

Cons

    Best Uses

    • Full Coverage

    Comments about Color Me Automatic Foundation Applicator Universal Starter Kit:

    This applicator really works to give me full coverage, which I need to cover my severe rosacea. It's definitely worth the price for me personally.

    • Skin Tone:
    • Fair
     
    5.0

    I love this tool

    By AlisonBryant326

    from Jersey City, NJ

    About Me Brand Buyer

    Pros

    • Blends Well
    • Goes On Smoothly

    Cons

      Best Uses

      • Full Coverage
      • Light To Medium Coverage

      Comments about Color Me Automatic Foundation Applicator Universal Starter Kit:

      I actually love this tool! It gives me the best coverage I've ever seen with my Smashbox foundation (both the liquid and powder). Would definitely recommend this to anyone who wants good coverage over redness and dark patches.

      • Skin Tone:
      • Medium
       
      1.0

      Not worth it!

      By Jessica

      from Columbia, SC

      About Me Brand Buyer

      Verified Buyer

      Pros

        Cons

        • Difficult To Apply
        • Doesn't Stay On
        • Poor Coverage

        Best Uses

          Comments about Color Me Automatic Foundation Applicator Universal Starter Kit:

          Works better for powder than liquid but really not worth it at all! Too gimmicky.

          • Skin Tone:
          • Fair
           
          2.0

          Effective but not he best

          By Jen

          from Las Vegas

          About Me Brand Buyer

          Verified Buyer

          Pros

            Cons

            • Difficult To Apply

            Best Uses

              Comments about Color Me Automatic Foundation Applicator Universal Starter Kit:

              This works ok to spread makeup around without using fingers, however it doesn't get into corners & crevices that well, I think a foundation brush works better

              • Skin Tone:
              • Medium

              (2 of 2 customers found this review helpful)

               
              1.0

              garbage

              By Kryss

              from Texas

              Comments about Color Me Automatic Foundation Applicator Universal Starter Kit:

              Fell apart with less than one use.

              (3 of 3 customers found this review helpful)

               
              5.0

              Great product

              By Rieuchid

              from Orlando

              About Me Budget Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Goes On Smoothly

              Cons

              • Pricey / Poor Value

              Best Uses

              • Light To Medium Coverage
              • Mature Skin

              Comments about Color Me Automatic Foundation Applicator Universal Starter Kit:

              I bought this last year at Ulta and love it! True, if you replace applicator as often as suggested, it gets expensive. I wash mine with antibacterial Dawn and hot water; it lasts a long time.

              • Skin Tone:
              • Medium

              (1 of 3 customers found this review helpful)

               
              5.0

              Great product

              By C Jay

              from Santa fe,nm

              About Me Budget Buyer

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Goes On Smoothly
              • Good Pigmentation
              • Lightweight
              • Long-Lasting

              Cons

                Best Uses

                • Acne-Prone or Oily Skin
                • Dry Skin
                • Full Coverage
                • Light To Medium Coverage
                • Mature Skin
                • Normal Skin
                • Sensitive Skin

                Comments about Color Me Automatic Foundation Applicator Universal Starter Kit:

                If you're like me and hate touching their face when putting on makeup because you break out, you will love this. You get perfect looking skin and without trying. I have used it on wrinkles and it worked wonderful on her. I tried it out on dry skin I learned to just use moisturiser before you use and you'll be fine. I tried it on some one who has pimples all over and for her it worked great just had to use a little more product to cover a little more. If you're thinking about trying I say go for it, I personally love mine and wouldn't want to go back. Only problem I have is regular priced this device is way too expensive for me.

                • Skin Tone:
                • Medium

                (4 of 5 customers found this review helpful)

                 
                1.0

                Pointless product

                By Lucy

                from Oregon

                About Me Brand Buyer

                Verified Buyer

                Comments about Color Me Automatic Foundation Applicator Universal Starter Kit:

                Pointless , easier to use a brush or beauty blender

                (4 of 4 customers found this review helpful)

                 
                3.0

                Not Worth The Money

                By Beauty Babe

                from NV

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Goes On Smoothly

                Cons

                • Poor Coverage
                • Time consuming

                Best Uses

                • Light To Medium Coverage

                Comments about Color Me Automatic Foundation Applicator Universal Starter Kit:

                I used the product to apply liquid foundation, once with L'oreal Infallible and the other time with Becca Ultimate Coverage Cream. With both formulas it applied evenly and blended well, but provided much less coverage than I usually get using either my Real Techniques stippling brush or my IT Brushes Velvet Flawless Face Brush. The process also took about 5 full minutes, which is longer than I like to spend on foundation. Overall, the product was okay, but certainly not worth the money. I bought it half off and still returned it because it was not worth it. Especially considering the applicator tips need to be replaced every two weeks. I suppose this product would be good for someone looking for sheer to medium coverage, but I still think you would be better off buying a foundation brush from IT Brushes.

                • Skin Tone:
                • Medium

                (1 of 1 customers found this review helpful)

                 
                1.0

                Not worth it

                By Sarah

                from Carmichael ca

                About Me Budget Buyer

                Verified Buyer

                Pros

                • Goes On Smoothly
                • Lightweight

                Cons

                • Difficult To Apply
                • Pricey / Poor Value

                Best Uses

                  Comments about Color Me Automatic Foundation Applicator Universal Starter Kit:

                  I thought I would splurge a little to try this it sounded amazing, but you could only use the sponges for 7 applications I found out, you'd have to replace them a lot. It was slower to apply the make up because if you go to fast you tear the sponge. It wasn't a terrible product, just wish the sponge was a bit more durable and that you didn't have to replace it SO often, even though it says it's good for your skin.

                  • Skin Tone:
                  • Fair

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »

                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  22 Questions | 22 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    The only real problem with this product is that we were not told we had to replace the foam heads every week. Surely they can be gently washed with soap or shampoo after every use? Otherwise this adds considerably to the cost of the unit, bad marketing I thought. Jennifer in London
                    Asked on 3/28/2016 by Jennieg from Marylebone London

                    1 answer

                    • Staff Expert

                      A:

                      You can extend the life of the sponge by patting with an alcohol or cleansing wipe; however, you should never pour liquid on the sponge or submerge it in water. This will help the sponge last longer. We hope this tip helps!

                      Answered on 4/1/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Can you use this to contour and apply blush as well?
                    Asked on 12/12/2015 by Audrey from Bainbridge

                    1 answer

                    • Staff Expert

                      A:

                      Yes, you can! Because blush and contour formulas vary, we suggest testing a small amount of makeup first before doing the full application. The fluffy "powder" Color Me sponge is the recommended sponge for blush and contour applications.

                      Answered on 12/15/2015 by Staff Expert from Ulta Beauty
                  • Q:

                    Would you be able to use this product to apply Theatrical/costume makeup like mehron
                    Asked on 11/6/2015 by Oni

                    1 answer

                    • Staff Expert

                      A:

                      Thicker and heavier theatrical makeup does work with Color Me; however, please keep in mind that it can cause more wear and tear on the sponge.

                      Answered on 11/13/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Could I use this with primer as well? I was thinking I could buy multiple sponges and apply both my primer and liquid foundation in this manner.
                    Asked on 10/29/2015 by Hope from Baltimore, MD

                    1 answer

                    • Staff Expert

                      A:

                      While Color Me sponges are not intended for use with primer, you can use the fluffy sponge (the "powder sponge") to apply certain skincare products. Please be aware that depending on the active ingredients in your skincare products, they may cause the sponge to break down sooner - this will depend on the product you are using. For your liquid foundation, we also suggest trying the same fluffy sponge to apply your liquid if you are looking for full coverage over your primer.

                      Answered on 11/13/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Can you replace the batteries in this device or will you have to buy a brand new device once the batteries die?
                    Asked on 7/14/2015 by EmmyJoe from North Carolina

                    1 answer

                    • Staff Expert

                      A:

                      Color Me Automatic Foundation Applicator: Replacing Your Battery

                      Step 1
                      Slide off the battery cover on the back of the applicator to reveal the silver CR2032 battery.

                      Step 2
                      Place your index finger and thumb on the battery. Pull the battery out of its compartment.

                      Step 3
                      Replace with a new CR2032 or DL2032 battery. The battery can be inserted in either direction. Slide the battery cover back into place.

                      Step 4
                      Dispose of the old battery according to your community standards.

                      Answered on 7/14/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Does this work with mineral foundations?
                    Asked on 6/11/2015 by Kp from Ohio

                    1 answer

                    • Staff Expert

                      A:

                      Color Me works with liquid, cream, pressed powder, and loose powder foundations from any brand, including mineral formulas!

                      Answered on 6/16/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Where can you find replacement sponges?
                    Asked on 6/7/2015 by ljh

                    1 answer

                  • Q:

                    I have such a hard time getting the sponges on the device. Often, I don't get them on all the way and they fall off mid application. Any tips??
                    Asked on 5/30/2015 by Bails from Iowa

                    1 answer

                    • Staff Expert

                      A:

                      The key is to make sure the sponge is in a horizontal position, not diagonal. Once the sponge is in position, wiggle it securely in place before using. We hope this tip helps, but if you're still having trouble, please don't hesitate to contact our Guest Services team for further troubleshooting!
                      http://www.ulta.com/ulta/guestservices/

                      Answered on 6/8/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Do you think you could use this product with a self tanner lotion as you would a foundation creme?
                    Asked on 3/29/2015 by Always trying to improve from Coral Springs, Fl

                    1 answer

                    • Staff Expert

                      A:

                      Yes, some users love using Color Me to apply their self tanner evenly. Remember to "season" the sponge the first time you are using it (cover the full sponge with a coat of foundation/self tanner, which is only necessary the first time you are using it), this will cut absorption and promote even application.

                      Answered on 3/30/2015 by Staff Expert from ULTA.com
                  • Q:

                    The video says use a dime sized amount but many of the reviewers are saying it needs to be completely covered with foundation. Either way, foundation can be expensive, doesn't this cut severely into the length of time between buying new foundation?
                    Asked on 3/29/2015 by Jeanne

                    1 answer

                    • Staff Expert

                      A:

                      When you are using a fresh sponge for the first time, you'll want to "season" the sponge, i.e. cover the full sponge with a coat of foundation. This cuts absorption. This is only necessary the very first time you are using a fresh sponge.

                      Once the sponge is seasoned, a dime-sized amount or a pump of foundation is sufficient for natural coverage and you can build from there for fuller coverage. TIP: For the most full coverage, use liquid foundation with the fluffy powder sponge!

                      Answered on 3/30/2015 by Staff Expert from ULTA.com
                  Displaying questions 1-10Previous | Next »

                  Do you have a question about this product?