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Color Wow Root Cover Up

Color Wow

Root Cover Up

Platinum / Light Blonde

Item #: 2278086 Size: 0.07 oz

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Camouflage your roots for perfect color every day. This professional powder compound was formulated to adhere to hair without being sticky or oily and without looking dry.

Benefits include:
  • Covers grey roots instantly and camouflages dark re-growth on lightened/highlighted hair.
  • Camouflages roots instantly.
  • Perfect color every single day.
  • Revolutionary professional compound.

Start with dry/styled hair. The enclosed dual-tipped brush lets you customize your Cover Up application. Apply to roots, starting at the scalp and working out. Repeat until roots disappear. Then apply to temples and any other grey hair as needed.
Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861)).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Color WowRoot Cover Up
 
4.2

(based on 446 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Easy to use (337)
  • Effective (299)
  • Lightweight (145)
  • Good value (114)
  • Smells great (12)

Cons

  • Not effective (57)
  • Pricey / poor value (15)
  • Poor texture (9)
  • Complicated to use (6)
  • Pricey (6)

Best Uses

  • Daily use (138)
  • On-the-go (123)
  • Women (116)
  • Weekly use (42)
  • Men (40)
    • Was this a gift?:
    • No (22)
    • Reviewer Profile:
    • Brand buyer (191), Budget shopper (162)
    • My Beauty Routine Takes:
    • 30 minutes (199), 10 minutes (156), 1+ hour (38)

Reviewed by 446 customers

Displaying reviews 1-10

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5.0

Wow - grey and thinning hair coverup

By LC

from atl

Verified Buyer

Comments about Color Wow Root Cover Up:

This works great and is a great color match for reddish brown hair!

 
5.0

Lifesaver

By The gray lady.

from Berrien Springs, MI

Verified Buyer

Comments about Color Wow Root Cover Up:

Finally, those grays go undercover!

 
5.0

Great gray touchup

By Mia

from Cumming, Ga

Verified Buyer

Comments about Color Wow Root Cover Up:

This is a great cover up between salon visits. Easy to apply and good coverage. I have purchased this before.

 
5.0

this does work - would buy again

By Sophie's mom

from Newport Coast CA

About Me Brand Buyer

Verified Buyer

Pros

  • Easy To Use

Cons

    Best Uses

    • Daily Use

    Comments about Color Wow Root Cover Up:

    hard to hold mirror with one hand, look in other mirror to see back of head and find the right spot but getting easier

    • My Beauty Routine Takes:
    • 30 Minutes
     
    5.0

    Love WOW. Covers grey very well, long-lasting, precise appli

    By Going grey

    from Geneva IL

    About Me Brand Buyer

    Verified Buyer

    Pros

    • Easy To Use
    • Effective
    • Good Value
    • Great applicator
    • Lightweight

    Cons

      Best Uses

      • Daily Use
      • Men
      • On-the-go
      • Women

      Comments about Color Wow Root Cover Up:

      Awesome product I love it

      • My Beauty Routine Takes:
      • 10 Minutes
       
      5.0

      Love it1

      By PSS

      from Lake St Louis, MO

      Verified Buyer

      Pros

      • Compact size makes it easy to carry in purse
      • Easy to apply
      • Easy To Use
      • Effective

      Cons

        Best Uses

          Comments about Color Wow Root Cover Up:

          Easy to put exactly where you want it. Sprays tend to color scalp, and I don't care for that.

          • My Beauty Routine Takes:
          • 10 Minutes
           
          5.0

          Awesome coverage.

          By lori9761

          from Gretna, LA

          About Me Budget Buyer

          Verified Buyer

          Pros

          • Easy To Use
          • Effective
          • Good Value

          Cons

            Best Uses

            • On-the-go
            • Weekly Use

            Comments about Color Wow Root Cover Up:

            Great product.

            • My Beauty Routine Takes:
            • 30 Minutes
             
            4.0

            I will buy this again

            By Karen

            from Columbia Sc

            About Me Budget Buyer

            Verified Buyer

            Pros

            • Easy To Use
            • Effective
            • Lightweight

            Cons

              Best Uses

              • Weekly Use

              Comments about Color Wow Root Cover Up:

              this product was recommended so I am in the test mode. I've tried a sampling and I think it will work for me. I'm just trying to cover areas that show those nasty grey hairs after a few weeks of having my hair highlighted and extend the time I have to see my hairdresser.

              • My Beauty Routine Takes:
              • 10 Minutes
               
              5.0

              Fabulous product, easy to use

              By Daffy

              from Grosse Ile, MI

              About Me Brand Buyer

              Verified Buyer

              Pros

              • Easy To Use
              • Effective
              • Good Value
              • Lightweight

              Cons

                Best Uses

                • Weekly Use

                Comments about Color Wow Root Cover Up:

                Great product

                • My Beauty Routine Takes:
                • 30 Minutes
                 
                5.0

                I would definitely buy this product again.

                By Millie

                from Miami, FL

                About Me Budget Buyer

                Verified Buyer

                Pros

                • Easy To Use
                • Effective
                • Good Value
                • Lightweight

                Cons

                • I don't really have any Cons.

                Best Uses

                • Women

                Comments about Color Wow Root Cover Up:

                I use this product to cover my grays and it gives great coverage. I can extend the time to color my hair out to 8 weeks, sometime even longer.

                • My Beauty Routine Takes:
                • 30 Minutes

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                35 Questions | 35 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Does the powder rub off on pillowcases when sleeping?
                  Asked on 3/27/2016 by Pretty hair from Dallas, TX

                  1 answer

                  • Staff Expert

                    A:

                    Color Wow Root Cover Up does not come off on your pillow. After applying, let it settle on the hair for a minute and then you are all set to go!

                    Answered on 4/20/2016 by Staff Expert from Ulta Beauty
                • Q:

                  Does this product rub off on your pillowcase if you sleep with it in? I generally wash my hair every few days and am concerned about staining.
                  Asked on 3/21/2016 by Mel from California

                  1 answer

                  • Staff Expert

                    A:

                    Color Wow Root Cover Up does not come off on your pillow. After applying, let it settle on the hair for a minute and then you are all set to go!

                    Answered on 4/20/2016 by Staff Expert from Ulta Beauty
                • Q:

                  I dont have grey growing in from my roots just yet, but I get loads of those short, wirey hairs that are noticeable mostly on my forehead where my hairline starts and when I pull my hair in a ponytail many are visible within my brown hair. I dye my hair every few months and start to notice these about a month later after dying. Will this product be good to brush on the sides above my ears when I pull my hair back or is there something else you suggest I use in between colorings to cover up these annoying little hairs?
                  Asked on 3/18/2016 by Lesley

                  1 answer

                  • Staff Expert

                    A:

                    Root Cover Up is a great option for you in between color treatments to help conceal grays! It can be applied at the roots anywhere including above the ears, and it will stay put until you shampoo it out. Enjoy!

                    Answered on 4/20/2016 by Staff Expert from Ulta Beauty
                • Q:

                  Can I use mousse and hairspray with this product
                  Asked on 1/17/2016 by Sue from St. Louis, MO

                  1 answer

                  • Staff Expert

                    A:

                    Yes, you can!

                    Answered on 1/19/2016 by Staff Expert from Ulta Beauty
                • Q:

                  Does this product wash out of your hair with regular shampoo? Do you have to reapply daily?
                  Asked on 12/9/2015 by Nicole

                  1 answer

                  • Staff Expert

                    A:

                    Yes, you need to shampoo your hair in order for Root Cover Up to be removed. Daily application is recommended.

                    Answered on 12/10/2015 by Staff Expert from Ulta Beauty
                • Q:

                  How do I choose a color? Natural hair is very light brown with lots of blonde highlights. Darker Gray roots between coloring @ salon. The light brown looks dark...blood looks very light. Can the colors be mixed?
                  Asked on 11/26/2015 by Cookie

                  1 answer

                  • Staff Expert

                    A:

                    Root Cover Up is perfect for refreshing highlights in lightened/highlighted hair. It's meant to cover dark roots/re-growth at the part line. However, it's not meant to create a full streak or highlight in the hair. For example, if you have gray hair and highlights, you can use a dark shade to cover the gray roots and then blonde at the roots to refresh the highlights.

                    Answered on 11/27/2015 by Staff Expert from Ulta Beauty
                • Q:

                  So I am not gray nor do I color my naturally blonde hair. However, I lighten quite a bit during summer due to having a convertible top open, boating, etc. By mid winter I get the dull "dishwater blonde" growth that I just hate until spring comes again. Will this product work for that? Should I choose blonde or platinum blonde? Also, my hair is naturally curly. Will it work the same way on that texture?
                  Asked on 11/23/2015 by NL from Minneapolis MN

                  1 answer

                  • Staff Expert

                    A:

                    You can use Color Wow Root Cover Up to cover up any shade of outgrowth at the roots, not just gray! We recommend choosing the shade which most closely matches your natural blonde hair, so in your case, it may be the Blonde shade, unless you have very light platinum blonde hair. It can be used on hair of all textures including curly hair.

                    Answered on 11/25/2015 by Staff Expert from Ulta Beauty
                • Q:

                  Earlier someone asked what color to use on auburn brown hair and the answer said that the product was not available in Red. I noticed that it is now available in Red so what would be the best color to use on dark auburn hair?
                  Asked on 10/18/2015 by No greys wanted

                  1 answer

                  • Staff Expert

                    A:

                    Yes, Color Wow developed a new red shade for red and auburn hair due to overwhelming demand! :-)

                    Answered on 10/26/2015 by Staff Expert from ULTA Beauty
                • Q:

                  I have dark brown roots , i have my hair very light
                  blonde will it cover my dark roots
                  Asked on 9/30/2015 by Dee from US

                  1 answer

                  • Staff Expert

                    A:

                    Yes, choose the color that most closely matches the colored shade of your hair to camouflage dark re-growth at the roots.

                    Answered on 9/30/2015 by Staff Expert from ULTA Beauty
                • Q:

                  I have dark brown hair and I'm looking for something to cover my small hair re growth before i bleach my roots again. I am platinum blonde. Will this go over my dark little hairs for quick coverage?
                  Thanks
                  Asked on 9/22/2015 by ladydee from boca raton florida

                  1 answer

                  • Staff Expert

                    A:

                    Yes, choose the color that most closely matches the colored shade of your hair to camouflage dark re-growth at the roots.

                    Answered on 9/30/2015 by Staff Expert from ULTA Beauty
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