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Color Wow Root Cover Up

Color Wow

Root Cover Up

Platinum / Light Blonde

Item #: 2278086 Size: 0.07 oz

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Camouflage your roots for perfect color every day. This professional powder compound was formulated to adhere to hair without being sticky or oily and without looking dry.

Benefits include:
  • Covers grey roots instantly and camouflages dark re-growth on lightened/highlighted hair.
  • Camouflages roots instantly.
  • Perfect color every single day.
  • Revolutionary professional compound.

Start with dry/styled hair. The enclosed dual-tipped brush lets you customize your Cover Up application. Apply to roots, starting at the scalp and working out. Repeat until roots disappear. Then apply to temples and any other grey hair as needed.
Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861)).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Color WowRoot Cover Up
 
4.2

(based on 481 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Easy to use (361)
  • Effective (299)
  • Lightweight (145)
  • Good value (114)
  • Natural look (20)

Cons

  • Not effective (57)
  • Pricey / poor value (15)
  • Poor texture (9)
  • Complicated to use (6)
  • Pricey (6)

Best Uses

  • Daily use (138)
  • On-the-go (123)
  • Women (116)
  • Weekly use (42)
  • Men (40)
    • Was this a gift?:
    • No (22)
    • Commitment To Color:
    • Temporary (14), Permanent (8)
    • Reviewer Profile:
    • Brand buyer (191), Budget shopper (162), Beauty conscious (13), Survivalist / minimalist (6), Product junkie (5)
    • My Beauty Routine Takes:
    • 30 minutes (199), 10 minutes (156), 1+ hour (38)

Reviewed by 481 customers

Displaying reviews 1-10

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1.0

I returned this product because it didn't cover grays

By Dee

from Ontario Canada

About Me Product Junkie

Verified Buyer

Pros

  • Easy To Use

Cons

  • Color Misrepresented
  • I have dark hair with lots of gray didnt cover

Best Uses

  • Touch Ups

Comments about Color Wow Root Cover Up:

I tried to cover gray part but it just looked like I had less gray

  • Commitment To Color:
  • Permanent
 
5.0

Great product!

By Bella Lou

from Chicago, IL

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use
  • Great Color
  • Natural Look

Cons

    Best Uses

    • Graying Hair
    • Touch Ups

    Comments about Color Wow Root Cover Up:

    Great product and holds me over so I can go longer between coloring

    • Commitment To Color:
    • Permanent
     
    5.0

    Excellent coverage

    By Ginny

    from Las Vegas, NV

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Long-Lasting
    • Natural Look
    • Versatile

    Cons

      Best Uses

      • Touch Ups

      Comments about Color Wow Root Cover Up:

      Useful to extend coloring visits

      • Commitment To Color:
      • Temporary
       
      5.0

      Love this!

      By Hooked

      from Elliston, Va

      About Me Minimalist

      Verified Buyer

      Pros

      • Easy To Use
      • Great Color
      • Lasts until you wash your hair again!
      • Long-Lasting
      • Natural Look
      • Versatile

      Cons

        Best Uses

        • Graying Hair
        • Touch Ups

        Comments about Color Wow Root Cover Up:

        It works! Better than spray on products.

        • Commitment To Color:
        • Semi-Permanent
         
        5.0

        Wish it came in more color shades, but does the job

        By Rosey

        from MA

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use
        • Gentle

        Cons

          Best Uses

          • Touch Ups

          Comments about Color Wow Root Cover Up:

          I have found that the light brown is not light enough and blonde is too light. But still a fine product that keeps your hair presentable until your next color. Wish they offered more shades.

          • Commitment To Color:
          • Permanent
           
          5.0

          Loved that I was able to wait 2 more weeks to get hair done.

          By Pilates diva

          from Issaquah Washington

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Easy To Use

          Cons

            Best Uses

            • Graying Hair
            • Thinner Hair
            • Touch Ups

            Comments about Color Wow Root Cover Up:

            At 4 weeks roots start to make me crazy. Great coverage and easy to use.

            • Commitment To Color:
            • Permanent
             
            5.0

            My favorite!

            By Effie

            from San Antonio

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Long-Lasting

            Cons

              Best Uses

              • Graying Hair

              Comments about Color Wow Root Cover Up:

              After trying several products for my in between touch ups for my hair roots, I chose the WOW. This is by far, the best, in color matching, longevity, ease of application, name it! Expensive, but you save on unnecessary salon visits and your hair gets a break from all the colorings that aren't so great for your skin.

              • Commitment To Color:
              • Permanent
               
              5.0

              Amazing!!!

              By Smudley

              from Wesley Chapel, FL

              About Me Minimalist

              Verified Buyer

              Pros

              • Easy To Use
              • Gentle
              • Great Color
              • Long-Lasting
              • Natural Look
              • Versatile

              Cons

                Best Uses

                • Graying Hair
                • Touch Ups

                Comments about Color Wow Root Cover Up:

                This product is a must have! Every 4 weeks I get my gray roots colored and this touch up product helps get me through the week before my appointment. Goodbye shame and embarrassment of having full gray hair at only 39. So far I'm extremely satisfied and use daily for the gray that shows. Blends easily and naturally. Easy to apply and was a good color match for brown. It is a powder so just be aware if it gets on your fingers you'll want to wipe or wash off. Thank you!!

                • Commitment To Color:
                • Temporary
                 
                4.0

                Gets the job done

                By Beautyjunkie

                from San Jose, Ca

                About Me Product Junkie

                Verified Buyer

                Pros

                • Easy To Use
                • Gentle
                • Great Color
                • Natural Look

                Cons

                  Best Uses

                    Comments about Color Wow Root Cover Up:

                    Easier to use than the sprays that get all over the place. This allows for a more precise application, and it doesn't feel waxy afterwards. All of my grays are around my crown, and this allows me to cover up between root touch ups.

                    • Commitment To Color:
                    • Temporary
                     
                    5.0

                    Yes wonderful

                    By Gigi

                    from Chicago

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Gentle
                    • Great Color
                    • Long-Lasting
                    • Natural Look
                    • Versatile

                    Cons

                      Best Uses

                      • Thinner Hair
                      • Touch Ups

                      Comments about Color Wow Root Cover Up:

                      Thinning hair touch ups

                      • Commitment To Color:
                      • Temporary

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      40 Questions | 40 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        How long does it last?
                        Asked on 6/4/2016 by Michele from New York

                        1 answer

                        • Staff Expert

                          A:

                          Root Cover Up will last in your hair from shampoo to shampoo. That means it will stay in place if you sweat, get caught in the rain or even go swimming. You need to actually shampoo your hair in order for Root Cover Up to be removed.

                          Answered on 6/14/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        My hair is naturally black and I recently had it color corrected to an ashy brown. Will this help to cover up my naturally black roots to medium brown?
                        Asked on 6/3/2016 by New_To_Hair from LA

                        1 answer

                        • Staff Expert

                          A:

                          Yes, it works wonderfully at covering dark regrowth at the roots!

                          Answered on 6/14/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Is this product appropriate to hide thinning hair?
                        Asked on 5/30/2016 by Happy Lady from Henrietta, NY

                        1 answer

                        • Staff Expert

                          A:

                          The Root Cover Up mineral powder looks best when applied to hair. However, if you want to conceal areas of balding or thinning on the top of your head, you can certainly apply a small amount of powder to the scalp. Be careful to avoid over-applying so as to prevent the powder from coming off of your scalp.

                          Answered on 5/31/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        I'm just starting to let my dyed blond hair go grey because of scalp problems
                        Would this product work to cover that silver halo on top of my head in the parts?
                        This process takes so long and my hair used to be my pride and joy.
                        Asked on 5/26/2016 by Sadlygrey from Florida

                        1 answer

                        • Staff Expert

                          A:

                          Yes, Color Wow Root Cover Up completely covers gray regrowth at the roots. We recommend viewing the video on the product description page to see the full effect!

                          Answered on 5/31/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Does this actually cover dark roots to platinum? I'm skeptical !
                        Asked on 5/7/2016 by Noroots from Vancouver bc

                        1 answer

                        • Staff Expert

                          A:

                          Choose the color that most closely matches the colored shade of your hair to camouflage dark re-growth at the roots. We recommend watching the video on the product page to see the results!

                          Answered on 5/31/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Does the powder rub off on pillowcases when sleeping?
                        Asked on 3/27/2016 by Pretty hair from Dallas, TX

                        1 answer

                        • Staff Expert

                          A:

                          Color Wow Root Cover Up does not come off on your pillow. After applying, let it settle on the hair for a minute and then you are all set to go!

                          Answered on 4/20/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Does this product rub off on your pillowcase if you sleep with it in? I generally wash my hair every few days and am concerned about staining.
                        Asked on 3/21/2016 by Mel from California

                        1 answer

                        • Staff Expert

                          A:

                          Color Wow Root Cover Up does not come off on your pillow. After applying, let it settle on the hair for a minute and then you are all set to go!

                          Answered on 4/20/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        I dont have grey growing in from my roots just yet, but I get loads of those short, wirey hairs that are noticeable mostly on my forehead where my hairline starts and when I pull my hair in a ponytail many are visible within my brown hair. I dye my hair every few months and start to notice these about a month later after dying. Will this product be good to brush on the sides above my ears when I pull my hair back or is there something else you suggest I use in between colorings to cover up these annoying little hairs?
                        Asked on 3/18/2016 by Lesley

                        1 answer

                        • Staff Expert

                          A:

                          Root Cover Up is a great option for you in between color treatments to help conceal grays! It can be applied at the roots anywhere including above the ears, and it will stay put until you shampoo it out. Enjoy!

                          Answered on 4/20/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Can I use mousse and hairspray with this product
                        Asked on 1/17/2016 by Sue from St. Louis, MO

                        1 answer

                        • Staff Expert

                          A:

                          Yes, you can!

                          Answered on 1/19/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Does this product wash out of your hair with regular shampoo? Do you have to reapply daily?
                        Asked on 12/9/2015 by Nicole

                        1 answer

                        • Staff Expert

                          A:

                          Yes, you need to shampoo your hair in order for Root Cover Up to be removed. Daily application is recommended.

                          Answered on 12/10/2015 by Staff Expert from Ulta Beauty
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