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ULTAGel Eye Liner
ULTA

Gel Eye Liner

Black

Item #: 2274271

ULTA Eye Shadow, Eye Liner, Lip Color and Nail Color 3 for $9!
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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAGel Eye Liner
 
4.1

(based on 14 reviews)

100%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (6)
  • Creamy (3)
  • Long wearing (3)
  • Pigmented (3)

Cons

    Best Uses

    • Everyday (3)
      • Was this a gift?:
      • No (12)

    Reviewed by 14 customers

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    Displaying reviews 1-10

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    (1 of 1 customers found this review helpful)

     
    5.0

    Love it!!

    By GMA

    from CA

    Verified Buyer

    Pros

      Cons

        Best Uses

          Comments about ULTA Gel Eye Liner:

          I had always used pencils before I finally tried this gel with a brush. I won't ever use anything else now. A tiny bit goes a long way. Great color choices.

          • Was this a gift?:
          • No

          (1 of 1 customers found this review helpful)

           
          5.0

          Amazing Gel Liner

          By Beachywoman

          from Lawrenceburg Ky

          Verified Buyer

          Pros

          • Drys Fast Goes On Easily

          Cons

          • none

          Best Uses

            Comments about ULTA Gel Eye Liner:

            This is my first Gel Liner I have purchased and used. I LOVE this Gel Liner. It goes on so easily and dries so fast.

            • Was this a gift?:
            • No

            (1 of 1 customers found this review helpful)

             
            4.0

            I would buy again.

            By PJ

            from WA

            Verified Buyer

            Pros

              Cons

                Best Uses

                  Comments about ULTA Gel Eye Liner:

                  It is very pigmented and soft, seems to last a long time too. I have the brown and it it closer to a brown black. Will definitely try other colors.

                  • Was this a gift?:
                  • No

                  (0 of 1 customers found this review helpful)

                   
                  4.0

                  The best drugstore liner YET !

                  By Vicky G

                  from Connecticut

                  Verified Buyer

                  Pros

                  • Affordable
                  • Dries quick
                  • Good pigmentation
                  • Long Lasting
                  • Smooth application

                  Cons

                    Best Uses

                      Comments about ULTA Gel Eye Liner:

                      This replaced my all time favorite gel liner. I use this one all of the time. This liner dries quickly and It doesn't transfer. Such a GREAT BUY!!

                      • Was this a gift?:
                      • No
                       
                      4.0

                      Pleasantly surprised by staying on

                      By Stefanie

                      from Boca Raton, FL

                      Verified Buyer

                      Pros

                      • Draws Easilystays On

                      Cons

                      • none

                      Best Uses

                      • Liner For Upper Lid

                      Comments about ULTA Gel Eye Liner:

                      Apply to upper eyelid. Stays on all day, from 6 am until 6 pm.

                      • Was this a gift?:
                      • No

                      (3 of 3 customers found this review helpful)

                       
                      5.0

                      Black, Brown, Charcoal, Plum

                      By Jules

                      from Los Angeles, CA

                      Pros

                      • Creamy
                      • Easy to apply
                      • Long Wearing
                      • Pigmented
                      • true to color

                      Cons

                        Best Uses

                        • Everyday
                        • Going Out

                        Comments about ULTA Gel Eye Liner:

                        I own all colors except Bronze and I've been using them for a few months now. All of the colors last the entire day on me, even if I work out. The only fading I've ever had was at the inner corner of my upper lid, because I rub my eyes there throughout the day. Definitely long-wearing. It doesn't run when water gets on it either, although I don't know if it's completely waterproof (it doesn't claim to be).

                        Plum applies as a darker purple, but you can still see a bit of purple brightness when it reflects light. The gel has a very small bit of shimmer sheen to it. It's not very noticeable when applied, so this is still a good option for everyday. I would say the formula is the same as Charcoal - and they both have that metallic-velvet finish. Not quite as creamy/smooth and pigmented as Black and Brown, but still the best plum gel eyeliner I've used. I tried the Plum gel from Revlon before and HATED it. This one from Ulta is loads better.

                        Black and Brown, on the other hand, are completely matte - no sparkle, shimmer, or metal whatsoever. In my opinion, the formula for these two are better than the Plum and Charcoal - it goes on so smooth and sets matte. They are creamier, softer, more pigmented, and most like a gel of the colors I've tried. Definitely my favorites of the pack.

                        Charcoal is a good buy too. I'd say it's similar in color to the Maybelline EyeStudio gel eyeliner in charcoal, but it's a little creamier and doesn't dry out as fast and there is no fallout like I had with the Maybelline (might have been because the Maybelline was pretty dried out already). The formula is just like Plum. Metallic velvet finish. Not dramatic, and still okay for everyday. Goes on exactly like it looks in the jar.

                        Tips:
                        Applies best with a soft CLEAN eyeliner brush. Please don't complain about application if your brush is stiff and caked with other/old eyeliner... :(

                        Use a soft eyeliner brush and light strokes since the formula is so creamy.

                        Tightly screw lid on jar when done, and store upside down (lid down) to extend the life of your eyeliner. This is said to keep it from drying out as quickly as it would otherwise. Not sure how much truth there is to this, but I do it anyway.

                        Wait for Ulta sales so you don't have to pay full price. And look for the $3.50 off $10 coupon!

                        No complaints from me here. These are great eyeliners.

                        • Was this a gift?:
                        • No

                        (1 of 1 customers found this review helpful)

                         
                        4.0

                        Solid Gel Liner in Large Range of Shades

                        By Cassie

                        from Long Beach, CA

                        Verified Buyer

                        Pros

                        • Easy to apply
                        • Good color payoff
                        • Long Wearing
                        • Pigmented

                        Cons

                          Best Uses

                            Comments about ULTA Gel Eye Liner:

                            I purchased this in Plum. It is a beautiful metallic warm purple liner. I always wear primer because I have very oily eyelids, and with the primer it stays firmly in place for over 8 hours. It is easy to apply if you're accustomed to gel liner. The color is lovely and really brings out my grey-blue eyes.

                            • Was this a gift?:
                            • No

                            (1 of 1 customers found this review helpful)

                             
                            3.0

                            Good product

                            By Watkinsnailtech1

                            from Smiths Grove, KY

                            Verified Buyer

                            Pros

                              Cons

                                Best Uses

                                  Comments about ULTA Gel Eye Liner:

                                  Good product... Will buy again

                                  • Was this a gift?:
                                  • No

                                  (2 of 2 customers found this review helpful)

                                   
                                  4.0

                                  Definitely a Fan!

                                  By Melelle

                                  from Frisco, TX

                                  Pros

                                  • Easy to apply
                                  • Long Wearing
                                  • No Flaky Buildup
                                  • opaque
                                  • Smooth application
                                  • Velvety Result

                                  Cons

                                  • Dries too fast

                                  Best Uses

                                  • Lining Upper Lashline
                                  • Tight Lining

                                  Comments about ULTA Gel Eye Liner:

                                  I'm definitely a fan. After my favorite drug store gel eyeliner was replaced with a less than stellar updated version I was in search for a new gel eyeliner. I looked high and low and found this little gem while perusing Ulta. I was pleasantly surprised by it's performance. There is no question that it IS long wearing. Not sure why they have left that to question. It's super easy to apply with an eye liner brush. I rarely have to go over the same place twice to make it completely opaque. The texture is almost liquid so a steady hand and very delicate dip into the liner is pertinent. It took me a few days to get used to the extremely smooth texture. It's easy to remove with face soap, makeup remover or my new favorite, coconut oil. The only con is that it dries extremely fast so small steady strokes are best when applying. All in all this could be the beginning of a true love story. I will definitely purchase again. Ulta, you get a gold star! Great Job!

                                  • Was this a gift?:
                                  • No
                                   
                                  5.0

                                  BEST stuff ever!

                                  By Cat

                                  from PHX , AZ

                                  Comments about ULTA Gel Eye Liner:

                                  This is the BEST eyeliner! Tried all gel, liquid and pencil and this is always what u go back to. Great to make the perfect cat eye! And last me all day and all night! Must buy :)

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