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ULTAGel Eye Liner
ULTA

Gel Eye Liner

Black

Item #: 2274271

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAGel Eye Liner
 
3.9

(based on 9 reviews)

100%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (6)
  • Creamy (3)
  • Pigmented (3)

Cons

    Best Uses

    • Everyday (3)
      • Was this a gift?:
      • No (7)

    Reviewed by 9 customers

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    Displaying reviews 1-9

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    4.0

    Solid Gel Liner in Large Range of Shades

    By Cassie

    from Long Beach, CA

    Verified Buyer

    Pros

    • Easy to apply
    • Good color payoff
    • Long Wearing
    • Pigmented

    Cons

      Best Uses

        Comments about ULTA Gel Eye Liner:

        I purchased this in Plum. It is a beautiful metallic warm purple liner. I always wear primer because I have very oily eyelids, and with the primer it stays firmly in place for over 8 hours. It is easy to apply if you're accustomed to gel liner. The color is lovely and really brings out my grey-blue eyes.

        • Was this a gift?:
        • No
         
        5.0

        Love this!

        By Katie the Volleyball Player

        from Los Angeles, CA

        Pros

        • Creamy
        • Doesn't smudge
        • Easy to apply
        • Long Lasting
        • Pigmented

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Office

          Comments about ULTA Gel Eye Liner:

          Originally, I just bought Black and Charcoal. I loved them so much that I decided to purchase Brown and Plum. I haven't tried Plum yet, so this review is only for Brown.

          I love love love this eye liner in Brown. I plan to buy a backup or two while it's still on sale for $4! It's a very deep/dark brown. The gel is super creamy and pigmented, so you don't need a lot of product at all. It's definitely long-wearing, as it survived my sweaty workout. My favorite brush to use this with is the Crown Brush Infinity Smokey Eyeliner brush (C468).

          • Was this a gift?:
          • No
           
          3.0

          Good product

          By Watkinsnailtech1

          from Smiths Grove, KY

          Verified Buyer

          Pros

            Cons

              Best Uses

                Comments about ULTA Gel Eye Liner:

                Good product... Will buy again

                • Was this a gift?:
                • No

                (1 of 1 customers found this review helpful)

                 
                4.0

                Definitely a Fan!

                By Melelle

                from Frisco, TX

                Pros

                • Easy to apply
                • Long Wearing
                • No Flaky Buildup
                • opaque
                • Smooth application
                • Velvety Result

                Cons

                • Dries too fast

                Best Uses

                • Lining Upper Lashline
                • Tight Lining

                Comments about ULTA Gel Eye Liner:

                I'm definitely a fan. After my favorite drug store gel eyeliner was replaced with a less than stellar updated version I was in search for a new gel eyeliner. I looked high and low and found this little gem while perusing Ulta. I was pleasantly surprised by it's performance. There is no question that it IS long wearing. Not sure why they have left that to question. It's super easy to apply with an eye liner brush. I rarely have to go over the same place twice to make it completely opaque. The texture is almost liquid so a steady hand and very delicate dip into the liner is pertinent. It took me a few days to get used to the extremely smooth texture. It's easy to remove with face soap, makeup remover or my new favorite, coconut oil. The only con is that it dries extremely fast so small steady strokes are best when applying. All in all this could be the beginning of a true love story. I will definitely purchase again. Ulta, you get a gold star! Great Job!

                • Was this a gift?:
                • No
                 
                5.0

                BEST stuff ever!

                By Cat

                from PHX , AZ

                Comments about ULTA Gel Eye Liner:

                This is the BEST eyeliner! Tried all gel, liquid and pencil and this is always what u go back to. Great to make the perfect cat eye! And last me all day and all night! Must buy :)

                (3 of 3 customers found this review helpful)

                 
                5.0

                Great eyeliner

                By Teri K

                from Marietta, GA

                Pros

                • Easy to apply
                • Lasts a long time
                • Very Little Needed To Use
                • vibrant color

                Cons

                  Best Uses

                  • Cats Eye
                  • Evening out
                  • Everyday

                  Comments about ULTA Gel Eye Liner:

                  I have used liquid liners a long time so this was easy for me to use. I have two brushes--one flat and one rounded tip--that I use with it. Only get a little on the brush at a time. I draw the lines a little at a time close to the base of my lashes. Easy to make thin lines for everyday or thick lines for more drama.

                  • Was this a gift?:
                  • No

                  (2 of 2 customers found this review helpful)

                   
                  3.0

                  Its a good liner!

                  By KaylaG

                  from Chicago, IL

                  Pros

                  • Creamy
                  • Easy to apply
                  • Long Lasting
                  • Pigmented

                  Cons

                  • Messy
                  • Smudgy

                  Best Uses

                  • For Upper Lash Line

                  Comments about ULTA Gel Eye Liner:

                  I really like the liner I received in Black and Brown but the problem I have with it is when you first dip your liner brush in so much product come out. Its almost a melted consistency and if I don't wipe off some of the excess it goes all over my eyes and on my bottom lash line. But the staying power is great and its really dark. I would recommend Black over Brown.

                  • Was this a gift?:
                  • No

                  (2 of 3 customers found this review helpful)

                   
                  1.0

                  just....weird and not good

                  By DesiM

                  from Sacramento, ca

                  Comments about ULTA Gel Eye Liner:

                  I have this liner in both brown and black. It's just a weird consistency, it's extremely pigmented, which is cool, but it's too much. I'm not shy with my eyeliner at all but just dipping the tip of a fine angled brush in it gives you enough product to paint a sorority house! It's slippery, dries so fast you can't work with it much, it gets crumbly over Too Faced Shadow Insurance, I have to wipe the brush off before trying to apply, and it takes an act of god to get off the back of my hand and out of the brush.

                  (4 of 4 customers found this review helpful)

                   
                  5.0

                  Pleasantly Surprised

                  By Shay

                  from Los Angeles, CA

                  Pros

                  • Creamy
                  • Easy to apply
                  • Lasts all day
                  • Velvet finish

                  Cons

                    Best Uses

                    • Every day
                    • Going Out

                    Comments about ULTA Gel Eye Liner:

                    There were no reviews when I bought this, so I didn't have high hopes. I was pleasantly surprised with how good this eyeliner turned out to be.

                    I bought this in Charcoal and Black, but I've only tried Charcoal so far (will update when I try out Black). So far so good. Color goes on the way it looks in the jar. Formula is creamy though, so don't press really hard when applying otherwise you'll scrape away the liner if it's not set yet - typical stuff. Velvet/satin finish, no huge chunks of glitter thank god. Applies fine with any eyeliner brush.

                    Once it dries, it stays put pretty well. It does not claim to be waterproof, but it lasted through my 10 hours at the office plus 2 hours of sweaty working out and a shower (just rinsed my face though, no soap) with just a tiny bit of fading at the inner corner of my upper lid - but to be fair, this happens with every eyeliner I've used because I have contacts, my eyes water and I rub them...

                    If you're looking to try a new gel liner, I'd say give it a go. It's not mindblowing, but it does its job. I am happy with my purchase.

                    • Was this a gift?:
                    • No

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