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Urban Decay CosmeticsSubversion Lash Primer

Urban Decay Cosmetics

Subversion Lash Primer

Item #: 2278143 Size: 0.28 oz

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Ready to take your mascara to the next level? Like foreplay for your lashes, Urban Decay's Subversion Lash Primer conditions and primes for the perfect application. The brush coats lashes from root to tip - to make them amazingly thicker, longer and stronger.

Once you experience how much more smoothly your mascara glides on, you won't be able to live without it!

How does it work? Subversion adds weight to your lashes and gives your mascara something to grab onto.

Subversion builds dramatically better-looking lashes - faster than you can crack open a tube of lash glue. Don't be surprised if people ask if you're wearing falsies (not that there's anything wrong with that).

This light, creamy formula feels extremely conditioning - like a mask for your lashes! And it's no wonder. Subversion contains protective panthenol and conditioning vitamin E. It's also paraben- and fragrance-free.

But wait until you see the big brush! Most primer brushes are spindly and can't get around every lash. But not this one - it's like a killer mascara brush!
Prep your lashes with Subversion Lash Primer, then apply Perversion Mascara.
Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsSubversion Lash Primer
 
4.5

(based on 147 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Adds volume (77)
  • Lengthens (73)
  • Applies evenly (55)
  • Great brush (48)
  • Defines & separates (47)

Cons

  • Clumps (11)
  • Sticky texture (5)
  • Difficult to remove (3)

Best Uses

  • Anytime (78)
  • Going out (46)
  • Everyday (35)
  • Daytime (26)
  • Sensitive eyes (9)
    • Reviewer Profile:
    • Classic style (66), Natural style (52), Trendy style (24)
    • Skin Tone:
    • Medium (22), Fair (17)

Reviewed by 147 customers

Displaying reviews 1-10

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5.0

Must have

By Linzieee lou

from Cincinnati Ohio

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Urban Decay Cosmetics Subversion Lash Primer:

    I am in love with this stuff. I bought it because of the other reviews I read and was a bit skeptical but it really does add volume and doesn't clump together like I had feared it would. Just make sure you use a good mascara over it or else it voids out using this stuff.

     
    4.0

    great product

    By petula14

    from Dallas, TX

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Defines & Separates
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Urban Decay Cosmetics Subversion Lash Primer:

      Always looking for lash primer that is as good as flake eye lashes. Really help any mascara look it best.

       
      5.0

      LOVE!

      By Jennifer

      from Houston, TX

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about Urban Decay Cosmetics Subversion Lash Primer:

        I left the Too Faced Better Than Sex mascara for this and the Perversion mascara from Urban Decay. Best move I ever made with mascaras!! I highly recommend this primer with the Perversion mascara to anyone out there looking for longer eyelashes!

         
        4.0

        Good product for the price!

        By mimi

        from Tallahassee, FL

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Lengthens

        Cons

          Best Uses

            Comments about Urban Decay Cosmetics Subversion Lash Primer:

            I really like this product, I have purchased it a number of times, it does what I want it to do which is build my lashes and make my mascara stick!

             
            5.0

            Love it

            By Mkotha mama

            from Moorhead, MN

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about Urban Decay Cosmetics Subversion Lash Primer:

              Love this stuff! It goes on easy and makes it so I only need to put on a quick layer of mascara over it. No clumping or flaking at all. Easily wipes of with a makeup wipe.

               
              5.0

              Please don't ever stop making this product!!!!

              By Mamma J

              from Hollister

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime
                • Daytime
                • Going Out

                Comments about Urban Decay Cosmetics Subversion Lash Primer:

                Makes my sparse lashes thick and full. Makes my mascara glide on and hold all day. This is by far the best ever primer I have ever used. I highly suggest this to anyone who needs volume and still keeping that natural look.

                 
                5.0

                I will buy this product again

                By do not have a nickname

                from Gilbert, AZ

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Evenly
                • Doesn't Clump

                Cons

                  Best Uses

                  • Daytime

                  Comments about Urban Decay Cosmetics Subversion Lash Primer:

                  I used this a primer to help with volume

                   
                  3.0

                  Nice primer

                  By Red*Life

                  from Missoula, MT

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Lengthens

                  Cons

                  • Clumps A Little

                  Best Uses

                  • Anytime
                  • Daytime
                  • Going Out

                  Comments about Urban Decay Cosmetics Subversion Lash Primer:

                  It's a decent primer,but I haven't used many so don't have a great comparison.

                   
                  5.0

                  I will continue to use this product.

                  By I have no nickname

                  from MO

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Adds Volume

                  Cons

                    Best Uses

                    • Anytime

                    Comments about Urban Decay Cosmetics Subversion Lash Primer:

                    I've lost many eye lashes and it helps to thicken my lashes when using mascara.

                     
                    4.0

                    I would buy this product again.

                    By JoJo

                    from Tyler, TX

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Adds Volume
                    • Defines & Separates
                    • Lengthens

                    Cons

                      Best Uses

                      • Anytime

                      Comments about Urban Decay Cosmetics Subversion Lash Primer:

                      As someone that does not have great natural lashes, this product helps give more length and volume.

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      6 Questions | 6 Answers
                      Displaying questions 1-6
                      • Q:

                        This subversion lash primer is waterproof?
                        Asked on 1/30/2016 by Aby from California

                        1 answer

                        • Staff Expert

                          A:

                          No, this product is not waterproof.

                          Answered on 2/4/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        So I put the eyelash primer on the afterwards I proceed with my usual mascara I use ? Or do I have to wear this primer with a specific mascara? Also how long does it hold the mascara for ?
                        Asked on 1/23/2016 by Tatiana from US

                        1 answer

                        • Staff Expert

                          A:

                          You can pair Subversion Lash Primer with any mascara! A great one to use is the Perversion Mascara:

                          http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod10921002

                          UD doesn't claim that Subversion extends mascara's wear time; rather, it builds thicker, fuller, longer lashes and helps mascara glide on more smoothly. It also features lash conditioning benefits!

                          Answered on 1/26/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Does this product dry clear?
                        Asked on 1/20/2016 by Keegab from Reno

                        1 answer

                        • Staff Expert

                          A:

                          Subversion Lash Primer coats lashes from root to tip, and dries down in a color that is similar to the product shade as it comes from the tube. Apply a coat of Perversion Mascara (or any favorite!) on top and the color of Subversion will be total undetectable.

                          Answered on 1/27/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Does this product help with lash growth or to thicken them?
                        Asked on 1/18/2016 by Cristina from United States

                        1 answer

                        • Staff Expert

                          A:

                          Subversion features a lash conditioning formula that contains panthenol and vitamin E.

                          Answered on 1/19/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Can I use this as an overnight conditioner?
                        Asked on 3/14/2015 by iamprincessmom from pa

                        1 answer

                        • Staff Expert

                          A:

                          Yes, there is no harm in applying to lashes overnight. This product provides lash conditioning benefits and is formulated with protective panthenol and conditioning vitamin E.

                          Answered on 3/17/2015 by Staff Expert from ULTA.com
                      • Q:

                        Does this product hold a curl?
                        Asked on 2/16/2015 by Emma from tx

                        1 answer

                        • Staff Expert

                          A:

                          This lash primer is not designed to curl the lashes. It conditions and primes your lashes for mascara application.

                          Answered on 2/16/2015 by Staff Expert from ULTA.com
                      Displaying questions 1-6

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