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SheaMoisture SuperFruit Masque

SheaMoisture

SuperFruit Masque

Item #: 2276706 Size: 12.0 oz

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Only at ULTA! SheaMoisture's SuperFruit Masque contains powerful antioxidant properties that support and protect aging hair for the effect of UV exposure and other environmental aggressors. Nourishing oils hydrate and smooth coarse hair.

SheaMoisture's Story

Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was the Grandmother and SheaMoisture is her legacy. With this purchase you help empower disadvantaged women to realize a brighter, healthier future.

 

  • Ethically Traded Ingredients Sustainably Produced.
  • Pioneering Community Commerce and Fair Trade Since 1912.
  • Tested on the Tucker family for four generations. Never on animals.
Apply to wet hair and gently massage into a rich lather. Rinse thoroughly. Repeat if necessary.
Water, Cetyl Alcohol, Cocos Nucifera (Coconut) Oil*,  Behentrimonium Methosulfate,  Glycerin (Vegetable),  Butyrospermum Parkii (Shea) Butter*,  Stearyl Alcohol,  Sclerocarya Birrea Seed Oil,  Behentrimonium Chloride, Panthenol,  Biotin,  Cetrimonium Chloride,  Persea Gratissima (Avocado) Oil,  Mangifera Indica (Mango) Seed Butter*, Fragrance (Essential Oil Blend), Tocopherol,  Rubus Idaeus (Raspberry) Fruit Extract,  Lycium Barbarum Fruit Extract,  Euterpe Oleracea Fruit Extract,  Psidium Guajava Fruit Extract, Hydrolyzed Rice Protein, Caprylhydroxamic Acid,  Caprylyl Glycol,  Citric Acid,  Sodium Citrate,  Ipomoea Batatas Extract,  Cinnamidopropyltrimonium Chloride *Certified Organic Ingredient.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
SheaMoistureSuperFruit Masque
 
4.5

(based on 94 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Smells great (47)
  • Easy to use (42)
  • Effective (25)
  • Good value (22)
  • Gentle (16)

Cons

No Cons

Best Uses

  • Curly hair (19)
  • Dry/damaged hair (19)
  • Color-treated hair (17)
  • Frizziness/flyaways (15)
  • Thick hair (15)
    • Was this a gift?:
    • No (25)
    • Hair Type:
    • Very curly hair (35), Wavy hair (12), Straight hair (5)
    • Reviewer Profile:
    • Beauty conscious (22), Product junkie (22), Survivalist / minimalist (7), Budget shopper (4)

Reviewed by 94 customers

Displaying reviews 1-10

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4.0

Smell awesome

By Jpp perichi

from East patchogue NY

Verified Buyer

Pros

  • Adds Shine
  • Detangles
  • Gentle
  • Great Smell

Cons

  • Leaves the hair dry after use it
  • Too Light

Best Uses

  • Curly Hair
  • Daily Use
  • Deep Conditioning

Comments about SheaMoisture SuperFruit Masque:

Like it but after using it it drys the hair

  • Hair Type:
  • Very Curly Hair
 
5.0

Great for dry, colored hair..

By Joan of Pueblo

from Boise

About Me Beauty Conscious

Verified Buyer

Pros

  • Great Smell
  • Improves Hair Health
  • Improves Texture
  • Smooths & Softens

Cons

    Best Uses

    • Curly Hair
    • Deep Conditioning
    • Dry Hair
    • Thick Hair

    Comments about SheaMoisture SuperFruit Masque:

    love the sulfate free, natural indredients!

    • Hair Type:
    • Wavy Hair
     
    5.0

    life

    By mercy

    from California

    Comments about SheaMoisture SuperFruit Masque:

    this masque is life, I will just use only this in the shower on no shampoo days, nothing else just the masque. It leaves my hair so soft and fluffy with either no frizz or little to no frizz! a must have for my routine

     
    5.0

    Super Moisturizing and Can Be Used Several Different Ways

    By Norrelle

    from Houston, TX

    Verified Reviewer

    Comments about SheaMoisture SuperFruit Masque:

    I must admit, I have been sleeping on this masque. Nearly every Youtuber I watched raved over this masque but I never felt compelled to purchase it. After initially trying and instantly falling in love with the smoothie from this line, I finally tried this masque and it did not disappoint. It feels like butter gliding through my thick, coily hair. So far, I have used it as a cowash, rinse out conditioner, deep conditioner, and styler (along with the smoothie) for wash and go's and twist outs and it delivered amazing results each time! If you love the Manuka Honey masque and don't mind floral scented products, you will love this one as well.

     
    5.0

    holy grail

    By glowheaux

    from LA

    Comments about SheaMoisture SuperFruit Masque:

    I have tried soooo many hair masques for my damaged hair and this one was the first to make a real difference. A random friend recommended it to me and I'm so grateful because it is now a holy grail item for me. I actually use it as my regular conditioner and I've seen dramatic improvements in my hair over the past month that I've been using it. It also smells sooo good, the price point is excellent and the ingredients are natural. Love SheaMoisture products, I will buy this masque again and again!

     
    5.0

    Super Fruit Masque

    By DR PLEE

    from Washington DC Metro Area

    About Me Product Junkie

    Pros

    • Effective
    • Good Value
    • Great for Frizz and processed hair
    • Smells great

    Cons

      Best Uses

      • Breakage and excessive shedding
      • Color-treated Hair
      • Dry/Damaged Hair
      • Frizziness/Flyaways
      • Hair Loss

      Comments about SheaMoisture SuperFruit Masque:

      This stuff is great! I used it once and it is wonderful. I used it as a shower conditioner and as a styler for my frizzy ends. I color and highlight my hair that is GREY and CURLY. Makes my hair manageable and when I comb my hair it stays on my HEAD. No hair in the comb. Go out and buy this if you have HIGH MAINTENANCE HAIR!

      • Hair Type:
      • Very Curly Hair
       
      5.0

      THIS IS MY #1 DEEP CONDITIONER.

      By HAIRMAVEN 8

      from NEW YORK

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Easy To Use
      • Effective
      • Gentle
      • Good Value
      • Smells great

      Cons

      • NONE

      Best Uses

      • Color-treated Hair
      • Dry/Damaged Hair
      • Frizziness/Flyaways
      • Hair Loss
      • HAIR SHINES
      • Limpness/Lifelessness
      • Normal Hair

      Comments about SheaMoisture SuperFruit Masque:

      I USE IT TO DEEP CONDTION MY HAIR ONCE A WEEK. IT LEAVES MY HAIR SOFT AND SHINY WITH A GREAT SCENT. IT IS REASONABLY PRICE.

      • Hair Type:
      • Very Curly Hair

      (1 of 1 customers found this review helpful)

       
      4.0

      I would definitely buy this product again .

      By Iluvmusiq

      from Bellflower ca

      About Me Product Junkie

      Verified Buyer

      Pros

      • Easy To Use
      • Effective
      • Gentle
      • Good Value

      Cons

        Best Uses

        • Color-treated Hair
        • Frizziness/Flyaways

        Comments about SheaMoisture SuperFruit Masque:

        I only used it once so far and it has great slip and is very moisturizing. I'm not sure what others meant by saying it smells great because it really doesn't have much of a scent to me. I think it's a good buy.

        • Hair Type:
        • Wavy Hair

        (1 of 1 customers found this review helpful)

         
        5.0

        Love

        By Kassy

        from Texas

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use
        • Effective
        • Good Value
        • Smells great

        Cons

          Best Uses

          • Dry/Damaged Hair
          • Frizziness/Flyaways
          • Limpness/Lifelessness
          • Normal Hair

          Comments about SheaMoisture SuperFruit Masque:

          Love it! My hair is so damaged from how much I curl it and this mask has been helping to make it look shiny and more healthy over all! I use it with the the conditioner and they are both gentle on my hair. The best part is that it doesn't mention taming frizz but it does ! My hair is so frizzy but has been tamed since I started this product

          • Hair Type:
          • Wavy Hair
           
          5.0

          This works great for my color treated post swim hair!

          By Swimmer hair

          from Albuquerque, NM

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Easy To Use
          • Effective
          • Gentle
          • Good Value
          • Smells great

          Cons

            Best Uses

            • Color-treated Hair
            • Dry/Damaged Hair
            • Frizziness/Flyaways
            • Hair Loss
            • Limpness/Lifelessness

            Comments about SheaMoisture SuperFruit Masque:

            I use this after I swim to bring my hair back to normal texture. I also use a small amount on my hair before I swim to protect my color from the chlorine! I have tried more expensive brands that don't work nearly as well for me:)

            • Hair Type:
            • Straight Hair

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            Q&A

            Product Q&A

            Do you have questions about this product?

            Get answers from in-house experts.

            12 Questions | 12 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              Can you leave this product in overnight?
              Asked on 6/6/2016 by kaylierose from Colton, CA

              1 answer

              • Brand Expert

                A:

                For the Superfruit Masque, We wouldn't suggest any more than 30 mins under heat. For an overnight treatment, we would recommend trying the hair & scalp oil.

                Answered on 6/7/2016 by Brand Expert from SheaMoisture
            • Q:

              Iv tried every mask out there and nothing works. Will this truly work?
              Asked on 4/23/2016 by stacee95

              1 answer

              • Brand Expert

                A:

                Although we can not guarantee this product will work for you because everyone's hair is different, if you follow the directions accordingly, you should see the hair benefits listed for this product. It is one of our most highly rated products and has shown to have the following benefits: support for hair elasticity, deep nourishment for stronger fuller hair, and a deep moisturizing and conditioning effect for your hair and scalp health.

                Answered on 4/24/2016 by Brand Expert from SheaMoisture
            • Q:

              i recently cut my hair short after going blonde to get rid of the blonde and dead ends.. although my hair is growing i want it to grow faster will this help in that factor?
              Asked on 3/29/2016 by anhelica from mesa,AZ

              1 answer

              • Brand Expert

                A:

                The Masque does contains Biotin which nourishes individual strands for thicker, stronger hair.

                Answered on 4/1/2016 by Brand Expert from SheaMoisture
            • Q:

              I have blue hair and I was wondering if this product would strip the color out of my hair?
              Asked on 1/30/2016 by Alex

              1 answer

              • Staff Expert

                A:

                The SuperFruit Masque is safe to use on all shades of color-treated hair!

                Answered on 2/5/2016 by Staff Expert from Ulta Beauty
            • Q:

              Can i use this product as a leave in conditioner?
              Asked on 1/16/2016 by arirari from Los Angeles, CA

              1 answer

              • Staff Expert

                A:

                No, it is not recommended as a leave-in. Here is how to use it:

                Section clean, wet hair. Apply generously. Use a wide tooth comb to distribute evenly from root to ends. Leave in for 5 minutes. Rinse thoroughly. For deep penetrating treatment, cover hair with plastic cap and apply moderate heat for 30 minutes. Rinse thoroughly. When using hair steamer do not cover, moist heat will add to masque's hydration.

                Answered on 1/19/2016 by Staff Expert from Ulta Beauty
            • Q:

              is there silicones in this? thank you
              Asked on 9/12/2015 by love hair products missy from goddard ks.

              1 answer

              • Staff Expert

                A:

                This product is silicone-free. All ingredients are listed below for easy reference:

                Water, Cetyl Alcohol, Cocos Nucifera (Coconut) Oil*, Behentrimonium Methosulfate, Glycerin (Vegetable), Butyrospermum Parkii (Shea) Butter*, Stearyl Alcohol, Sclerocarya Birrea Seed Oil, Behentrimonium Chloride, Panthenol, Biotin, Cetrimonium Chloride, Persea Gratissima (Avocado) Oil, Mangifera Indica (Mango) Seed Butter*, Fragrance (Essential Oil Blend), Tocopherol, Rubus Idaeus (Raspberry) Fruit Extract, Lycium Barbarum Fruit Extract, Euterpe Oleracea Fruit Extract, Psidium Guajava Fruit Extract, Hydrolyzed Rice Protein, Caprylhydroxamic Acid, Caprylyl Glycol, Citric Acid, Sodium Citrate, Ipomoea Batatas Extract, Cinnamidopropyltrimonium Chloride *Certified Organic Ingredient.

                Answered on 9/16/2015 by Staff Expert from ULTA Beauty
            • Q:

              How often can I use this produc
              Asked on 8/24/2015 by J

              1 answer

              • Staff Expert

                A:

                You can use the SuperFruit Masque as a weekly conditioning treatment or as frequently as needed based on the condition of your hair.

                Answered on 8/25/2015 by Staff Expert from ULTA Beauty
            • Q:

              Would this product be a good choice or too much for short thick wavy pixie(longish) type hair?
              Asked on 8/24/2015 by joysong

              1 answer

              • Staff Expert

                A:

                SuperFruit Masque can be used on all hair types, textures, and lengths and is an especially great choice for coarse and textured hair.

                Answered on 8/26/2015 by Staff Expert from ULTA Beauty
            • Q:

              just wondering how to use: how long do you keep it on? and after you apply it should you put it up or just leave it down for that time? does this product help growth?
              Asked on 6/30/2015 by Kay

              1 answer

              • Staff Expert

                A:

                Section clean, wet hair. Apply generously. Use a wide tooth comb to distribute evenly from root to ends. Leave in for 5 minutes. Rinse thoroughly. For deep penetrating treatment, cover hair with plastic cap and apply moderate heat for 30 minutes. Rinse thoroughly. When using hair steamer do not cover, moist heat will add to masque's hydration.

                This treatment is formulated with biotin to help fortify hair against breakage, helping hair grow longer and stronger.

                Answered on 7/1/2015 by Staff Expert from ULTA Beauty
            • Q:

              All reviewers seem to have thick curly hair. Is this product recommended for fine thin color treated hair?
              Asked on 4/26/2015 by Surfer girl from Los Angeles, ca

              1 answer

              • Staff Expert

                A:

                Fine hair types can use the SuperFruit Masque because it's a lighter formulation, so it won't weigh it down. It is safe to use on color-treated hair.

                Answered on 4/30/2015 by Staff Expert from ULTA Beauty
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