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SheaMoistureSuperFruit Shampoo

SheaMoisture

SuperFruit Shampoo

Item #: 2276693

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Ulta Exclusive! SheaMoisture's SuperFruit Shampoo contains powerful antioxidant properties that support and protect aging hair for the effect of UV exposure and other environmental aggressors. Nourishing oils hydrate and smooth coarse hair.

SheaMoisture's Story

Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was the Grandmother and SheaMoisture is her legacy. With this purchase you help empower disadvantaged women to realize a brighter, healthier future.

  • Ethically Traded Ingredients Sustainably Produced.
  • Pioneering Community Commerce and Fair Trade Since 1912.
  • Tested on the Tucker family for four generations. Never on animals.

(13 oz)

Apply to wet hair and gently massage into a rich lather. Rinse thoroughly. Repeat if necessary.
Water,  Decyl Glucoside,  Sodium Lauroyl Lactylate,  Glycol Stearate, Guar Hydroxypropyltrimonium Chloride,  Panthenol,  Biotin,  Butyrospermum Parkii (Shea) Butter*, Fragrance (Essential Oil Blend),  Sclerocarya Birrea Seed Oil,  Aloe Barbadensis Leaf Juice,  Rubus Idaeus (Raspberry) Fruit Extract,  Lycium Barbarum Fruit Extract,  Euterpe Oleracea Fruit Extract,  Psidium Guajava Fruit Extract,  Hydrolyzed Rice Protein,  Stearamide AMP,  Glycerin (Vegetable),  Caprylhydroxamic Acid,  Caprylyl Glycol,  Citric Acid,  Sodium Citrate,  Ipomoea Batatas Extract,  Cinnamidopropyltrimonium Chloride *Certified Organic Ingredient.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
SheaMoistureSuperFruit Shampoo
 
4.2

(based on 58 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Great smell (30)
  • Cleans thoroughly (25)
  • Gentle (22)
  • Improves hair health (22)
  • Lathers well (21)

Cons

  • Doesn't lather well (6)
  • Doesn't work (4)

Best Uses

  • Daily use (20)
  • Curly hair (16)
  • Thick hair (9)
  • Fine hair (4)
  • Oily hair (4)
    • Hair Type:
    • Wavy hair (14), Straight hair (11), Very curly hair (11)
    • Reviewer Profile:
    • Beauty conscious (16), First time user (12), Product junkie (10), Survivalist / minimalist (8)

Reviewed by 58 customers

Displaying reviews 1-10

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(1 of 1 customers found this review helpful)

 
5.0

Smells AMAZING and natural ingredients!

By Olive

from Cleveland, TN

About Me Wavy Hair

Verified Reviewer

Pros

  • Effective
  • Moisturizing
  • Natural Ingredients
  • Smells great

Cons

    Best Uses

      Comments about SheaMoisture SuperFruit Shampoo:

      I'm a health conscious person and I was looking for a shampoo and conditioner without a bunch of nasty chemicals in it at a reasonable price. I found that with this! This shampoo and conditioner smells amazing! And works! I have naturally wavy hair that tends to be frizzy and I found this shampoo to be very moisturizing! Highly recommended. Be sure to pair with conditioner

       
      3.0

      Just bought it but seem to be working good

      By Angel be

      from Fort Worth Texas

      Verified Buyer

      Comments about SheaMoisture SuperFruit Shampoo:

      It's great

       
      1.0

      Was not good for me!

      By Anikoo

      from Houston

      About Me First Time User

      Verified Buyer

      Comments about SheaMoisture SuperFruit Shampoo:

      I bought this shampoo with conditioner! I used it 3 times but it's very greasy!

       
      5.0

      Love it

      By Kelly

      from Hartland mi

      Verified Buyer

      Pros

      • Effective
      • Helped Itchy Scalp

      Cons

        Best Uses

          Comments about SheaMoisture SuperFruit Shampoo:

          I've tried several different products for scalp and this is one that has helped me.

           
          5.0

          Good product, sulfate free

          By King

          from FL

          About Me First Time User

          Verified Buyer

          Comments about SheaMoisture SuperFruit Shampoo:

          Seems to do the job. Wanted a sulfate free shampoo

           
          5.0

          Would buy this again

          By Sara

          from Gastonia, NC

          About Me First Time User

          Verified Buyer

          Pros

          • Can Use Every Day
          • Leaves Hair Soft
          • Smell Great

          Cons

            Best Uses

            • Daily Use

            Comments about SheaMoisture SuperFruit Shampoo:

            I have sensitive skin, so I am not able to use a lot of shampoos. This does not bother me. It also makes my hair feel soft and manageable.

             
            5.0

            Smells sooo good and gets the job done!

            By Cee 0

            from Huntington Park, CA.

            About Me First Time User

            Verified Buyer

            Pros

            • Don't Have To Use Much
            • Leaves Hair Soft
            • No More Tangles
            • Smells great

            Cons

            • None

            Best Uses

            • Daily Use

            Comments about SheaMoisture SuperFruit Shampoo:

            I love this shampoo and conditioner combo! I first tried the body wash and loved that and will continue using it and buying it. Using these products all together creates the most beautiful aroma in my bathroom. Pure heaven! And did I mention that this shampoo and conditioner leaves your hair super soft, manageable, smelling great for hours and hours (seriously I shower at 5 am and at 7 pm, people still notice the scent!!), and even better is that my hair is no longer puffy or unruly. I do not use any products in my hair besides just shampoo and conditioner and I do not straighten or blow dry or curl. You don't have to use much of this product at all in order to get the job done. It lathers super well and a little goes a long way, so it is definitely worth the price! I will continue buying this shampoo, conditioner and body wash (:

            (2 of 3 customers found this review helpful)

             
            1.0

            SheaMoisture shampoo

            By Connie

            from Portland OR

            About Me Beauty Conscious

            Verified Buyer

            Comments about SheaMoisture SuperFruit Shampoo:

            I bought the product for my hair but also for my scalp. It said it included natural products to help my scalp but I couldn't get past the gummy texture it left my hair and weighted down the curl.

            • Hair Type:
            • Wavy Hair

            (0 of 1 customers found this review helpful)

             
            5.0

            Shea Moisture

            By Emily

            from New Orleans

            Verified Buyer

            Pros

            • Adds Shine
            • Adds Volume
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Daily Use

              Comments about SheaMoisture SuperFruit Shampoo:

              I absolutely love how it leaves my hair!

              • Hair Type:
              • Wavy Hair

              (1 of 1 customers found this review helpful)

               
              3.0

              Nice Shampoo

              By Rose

              from Kent, WA

              About Me Product Junkie

              Verified Buyer

              Pros

              • Great Smell

              Cons

                Best Uses

                  Comments about SheaMoisture SuperFruit Shampoo:

                  It is a nice shampoo. It cleans my hair and it feels softer after the wash, but that's about it. I personally like the smell, but I wish it was more fruity like the title of the shampoo may suggest. It's not a bad shampoo and it's not a great shampoo. It's just nice.

                  • Hair Type:
                  • Very Curly Hair

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  12 Questions | 12 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Does this product usually cause any excess oil in the hair? I have a dry scalp and the ends of my hair are dry and frizzy, but the hair closest to my scalp tends to get oily. Would this work for me?
                    Asked on 1/29/2016 by Syd

                    1 answer

                    • Staff Expert

                      A:

                      The SuperFruit Shampoo, although formulated with natural nourishing oils to hydrate and smooth hair, does not leave behind any oily residue. We definitely recommend it for anyone experiencing dry, frizzy hair. When using in conjunction with the Conditioner, since your scalp tends to get oily, focus application of conditioner on mid-lengths to ends. Hope this helps! :-)

                      Answered on 2/5/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    I currently use the Raw Shea Moisture Retention shampoo. I love how gentle it is, but it doesn't quite get my scalp as clean as I would like. Is this one a little bit "stronger"/more cleansing?
                    Asked on 1/2/2016 by Geannie123 from Ontario

                    1 answer

                  • Q:

                    Hi,
                    Would you recommend the Superfruit line or the Jamaican Black Castor Oil products for permed hair? I love my [permed] curls, but my hair is a bit dry so I'm looking for a shampoo/conditioner that will moisturize my hair without stripping the perm too much. Thanks!
                    Asked on 5/26/2015 by Chris from San Francisco, CA

                    1 answer

                    • Staff Expert

                      A:

                      Both are safe to use on permed hair without any stripping effect (they are both sulfate-free and sodium chloride-free). The Jamaican Black Castor Oil Strengthen Grow & Restore Shampoo (Item #: 2281362) features a more intensive formula for hair that has been damaged by over-processing, heat styling, etc. If your hair is simply dry and not particularly damaged, SuperFruit Shampoo may be the most suitable.

                      Answered on 5/26/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Is this product gentle enough to use daily ???
                    Thank you for your time !!!!
                    Asked on 2/19/2015 by Gotta be curly from USA

                    1 answer

                    • Staff Expert

                      A:

                      Absolutely! SuperFruit Shampoo features a sulfate-free and sodium chloride-free formula that is ultra gentle and safe for daily use.

                      Answered on 2/19/2015 by Staff Expert from ULTA.com
                  • Q:

                    Can this product be used on all ethnicities?
                    Asked on 2/16/2015 by FWhaley from Georgia

                    1 answer

                    • Staff Expert

                      A:

                      SuperFruit Shampoo is formulated for all hair types and textures and for all ethnicities.

                      Answered on 2/16/2015 by Staff Expert from ULTA.com
                  • Q:

                    Is this shampoo safe to use on hair with a keratin treatment?
                    Asked on 1/12/2015 by Beauty buff

                    1 answer

                    • Staff Expert

                      A:

                      This shampoo is sulfate-free and sodium chloride-free, so it is safe to use on keratin-treated hair.

                      Answered on 1/13/2015 by Staff Expert from ULTA.com
                  • Q:

                    I currently use the Shea Moisture Raw Shea Butter Moisture Retention Shampoo and Conditioner. With that shampoo, I only have to wash my hair every 3-4 days due to the product not stripping essential oils like most shampoos. Will this product produce a similar result or is that characteristic specific to the moisture retention products?

                    Thanks!
                    Asked on 11/20/2014 by Indiana Army Wife from United States

                    1 answer

                    • Staff Expert

                      A:

                      Yes, the Superfruit Shampoo is similar in the sense that it will not strip your hair of essential oils.

                      Answered on 11/26/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is this product safe for color treated hair? Is it gentle enough without stripping color?
                    Asked on 11/10/2014 by Jan from California

                    1 answer

                    • Staff Expert

                      A:

                      Yes, this shampoo is safe for use on color-treated hair. Its UV protection benefits actually help prevent color from fading!

                      Answered on 11/12/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is this safe for color treated hair?
                    Asked on 11/9/2014 by Erin from Lexington SC

                    1 answer

                    • Staff Expert

                      A:

                      Yes, this shampoo is safe for use on color-treated hair. Its UV protection benefits actually help prevent color from fading!

                      Answered on 11/12/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is the product free of sulfate, soap, paraben, gluten and alcohol?

                    thank you
                    Asked on 10/22/2014 by aj from hacienda heights

                    1 answer

                    • Staff Expert

                      A:

                      This product is sulfate-free, paraben-free, and alcohol-free. All SheaMoisture products are formulated without Parabens, Phthalates, Paraffin, Formaldehyde, Propylene Glycol, Mineral Oil, Synthetic Fragrance, Petrolatum, Synthetic Color, and DEA.

                      Answered on 10/22/2014 by Staff Expert from ULTA.com
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