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SheaMoisture SuperFruit Shampoo

SheaMoisture

SuperFruit Shampoo

Item #: 2276693 Size: 13.0 oz

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Ulta Exclusive! SheaMoisture's SuperFruit Shampoo contains powerful antioxidant properties that support and protect aging hair for the effect of UV exposure and other environmental aggressors. Nourishing oils hydrate and smooth coarse hair.

SheaMoisture's Story

Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was the Grandmother and SheaMoisture is her legacy. With this purchase you help empower disadvantaged women to realize a brighter, healthier future.
  • Ethically Traded Ingredients Sustainably Produced.
  • Pioneering Community Commerce and Fair Trade Since 1912.
  • Tested on the Tucker family for four generations. Never on animals.
Apply to wet hair and gently massage into a rich lather. Rinse thoroughly. Repeat if necessary.
Water,  Decyl Glucoside,  Sodium Lauroyl Lactylate,  Glycol Stearate, Guar Hydroxypropyltrimonium Chloride,  Panthenol,  Biotin,  Butyrospermum Parkii (Shea) Butter*, Fragrance (Essential Oil Blend),  Sclerocarya Birrea Seed Oil,  Aloe Barbadensis Leaf Juice,  Rubus Idaeus (Raspberry) Fruit Extract,  Lycium Barbarum Fruit Extract,  Euterpe Oleracea Fruit Extract,  Psidium Guajava Fruit Extract,  Hydrolyzed Rice Protein,  Stearamide AMP,  Glycerin (Vegetable),  Caprylhydroxamic Acid,  Caprylyl Glycol,  Citric Acid,  Sodium Citrate,  Ipomoea Batatas Extract,  Cinnamidopropyltrimonium Chloride *Certified Organic Ingredient.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
SheaMoistureSuperFruit Shampoo
 
4.2

(based on 62 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Great smell (30)
  • Cleans thoroughly (25)
  • Gentle (22)
  • Improves hair health (22)
  • Lathers well (21)

Cons

  • Doesn't lather well (6)
  • Doesn't work (4)

Best Uses

  • Daily use (20)
  • Curly hair (16)
  • Thick hair (9)
  • Fine hair (4)
  • Oily hair (4)
    • Hair Type:
    • Wavy hair (14), Straight hair (11), Very curly hair (11)
    • Reviewer Profile:
    • Beauty conscious (17), First time user (14), Product junkie (10), Survivalist / minimalist (8)

Reviewed by 62 customers

Displaying reviews 1-10

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5.0

GREAT FOR 2C HAIR

By Philosaurs

from East Coast, USA

Pros

  • Light
  • Moisturizing
  • Softening
  • Volumnizing

Cons

  • Doesnt Lather

Best Uses

    Comments about SheaMoisture SuperFruit Shampoo:

    I have 2C hair and it is borderline thin. I was looking for something that would help me fight my dry and frizzy hair. This works great for us 2C's. It isn't drying and it is actually very moisturizing but not heavy and doesn't leave the hair limp. It leaves it soft and manageable. Plus is smells DELICIOUS! The shampoo doesn't contain sulfates so I wasn't surprised that it didn't lather. Overall I recommend this shampoo for everyone who has my same hair type.

    (0 of 1 customers found this review helpful)

     
    1.0

    I CANNOT USE IT ANY MORE.

    By HAIRMAVEN 8

    from NEW YORK

    About Me Beauty Conscious

    Verified Buyer

    Pros

      Cons

      • Frizzes Hair

      Best Uses

        Comments about SheaMoisture SuperFruit Shampoo:

        Although I have used this shampoo in the past and didn't have a problem, I can no longer use it. This time it left my hair frizzy. I don't know if the company changed the product, but it just doesn't work for me anymore. Perhaps, it will work for someone else.

        (1 of 1 customers found this review helpful)

         
        5.0

        Greatness in a bottle...

        By Trecee

        from Connecticut

        About Me First Time User

        Pros

        • Effective
        • Smells decent

        Cons

          Best Uses

            Comments about SheaMoisture SuperFruit Shampoo:

            Fell in love with the conditioning mask and decided to try the rest of the line. Love this shampoo. Lathers and rinses out nicely. This along with the condition provides great hydration and softness to my hair. My suggestion is to use the whole line, do not mix and match; this will add to the effectiveness of the products.

             
            3.0

            Very difficult to rinse out of hair

            By Love to shop

            from Alabama

            About Me First Time User

            Verified Buyer

            Pros

              Cons

                Best Uses

                • Women

                Comments about SheaMoisture SuperFruit Shampoo:

                I really wanted to love this shampoo. My daughter uses it and loves it. I washed my hair and never felt like it was rinsed out. Once I finished showering and rinsed my hair out it looked very greasy. I actually had to rewash it using another shampoo. I was told you really have to rinse your hair like each strand. Too much work for me.

                (2 of 2 customers found this review helpful)

                 
                5.0

                Smells AMAZING and natural ingredients!

                By Olive

                from Cleveland, TN

                About Me Wavy Hair

                Verified Reviewer

                Pros

                • Effective
                • Moisturizing
                • Natural Ingredients
                • Smells great

                Cons

                  Best Uses

                    Comments about SheaMoisture SuperFruit Shampoo:

                    I'm a health conscious person and I was looking for a shampoo and conditioner without a bunch of nasty chemicals in it at a reasonable price. I found that with this! This shampoo and conditioner smells amazing! And works! I have naturally wavy hair that tends to be frizzy and I found this shampoo to be very moisturizing! Highly recommended. Be sure to pair with conditioner

                    (0 of 2 customers found this review helpful)

                     
                    3.0

                    Just bought it but seem to be working good

                    By Angel be

                    from Fort Worth Texas

                    Verified Buyer

                    Comments about SheaMoisture SuperFruit Shampoo:

                    It's great

                    (1 of 1 customers found this review helpful)

                     
                    1.0

                    Was not good for me!

                    By Anikoo

                    from Houston

                    About Me First Time User

                    Verified Buyer

                    Comments about SheaMoisture SuperFruit Shampoo:

                    I bought this shampoo with conditioner! I used it 3 times but it's very greasy!

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    Love it

                    By Kelly

                    from Hartland mi

                    Verified Buyer

                    Pros

                    • Effective
                    • Helped Itchy Scalp

                    Cons

                      Best Uses

                        Comments about SheaMoisture SuperFruit Shampoo:

                        I've tried several different products for scalp and this is one that has helped me.

                        (1 of 1 customers found this review helpful)

                         
                        5.0

                        Good product, sulfate free

                        By King

                        from FL

                        About Me First Time User

                        Verified Buyer

                        Comments about SheaMoisture SuperFruit Shampoo:

                        Seems to do the job. Wanted a sulfate free shampoo

                        (1 of 1 customers found this review helpful)

                         
                        5.0

                        Would buy this again

                        By Sara

                        from Gastonia, NC

                        About Me First Time User

                        Verified Buyer

                        Pros

                        • Can Use Every Day
                        • Leaves Hair Soft
                        • Smell Great

                        Cons

                          Best Uses

                          • Daily Use

                          Comments about SheaMoisture SuperFruit Shampoo:

                          I have sensitive skin, so I am not able to use a lot of shampoos. This does not bother me. It also makes my hair feel soft and manageable.

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          15 Questions | 15 Answers
                          Displaying questions 1-10Previous | Next »
                          • Q:

                            I recently used a hair conditioner that had some silicones in it, will the superfruit shampoo remove the silicones out of my hair? Or would it be best to use a a clairifying shampoo to remove the silicones out of my hair instead?
                            Asked on 4/13/2016 by Juana from Antioch ca

                            1 answer

                            • Brand Expert

                              A:

                              We'd suggest using a clarifying shampoo such as the SheaMoisture Jamaican Black Castor Oil Replenishing Shampoo.

                              Answered on 4/14/2016 by Brand Expert from SheaMoisture
                          • Q:

                            im trying to find the best Shea moisture products for my hair because i am transitioning. Is this product okay for a transitioner?
                            Asked on 2/23/2016 by Lina

                            1 answer

                          • Q:

                            Is this product good for fine hair an dandruff? Can it remove build up? I think I have that. I have tried biolage an too much money an has not helped. My hair is a dirty blonde an middle of my back length. I'm tryn to keep it healthy an grow to my waist. Thank you.
                            Asked on 2/1/2016 by Jaxx from Ma

                            1 answer

                            • Staff Expert

                              A:

                              Yes, SuperFruit Shampoo can be used on fine hair, though SheaMoisture does not claim that it treats dandruff. You may prefer the African Black Soap Dandruff Control Shampoo, which removes buildup from styling products and soothes dry, itchy and flaking scalp:

                              http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod12001111

                              Answered on 2/5/2016 by Staff Expert from Ulta Beauty
                          • Q:

                            Does this product usually cause any excess oil in the hair? I have a dry scalp and the ends of my hair are dry and frizzy, but the hair closest to my scalp tends to get oily. Would this work for me?
                            Asked on 1/29/2016 by Syd

                            1 answer

                            • Staff Expert

                              A:

                              The SuperFruit Shampoo, although formulated with natural nourishing oils to hydrate and smooth hair, does not leave behind any oily residue. We definitely recommend it for anyone experiencing dry, frizzy hair. When using in conjunction with the Conditioner, since your scalp tends to get oily, focus application of conditioner on mid-lengths to ends. Hope this helps! :-)

                              Answered on 2/5/2016 by Staff Expert from Ulta Beauty
                          • Q:

                            I currently use the Raw Shea Moisture Retention shampoo. I love how gentle it is, but it doesn't quite get my scalp as clean as I would like. Is this one a little bit "stronger"/more cleansing?
                            Asked on 1/2/2016 by Geannie123 from Ontario

                            1 answer

                          • Q:

                            Hi,
                            Would you recommend the Superfruit line or the Jamaican Black Castor Oil products for permed hair? I love my [permed] curls, but my hair is a bit dry so I'm looking for a shampoo/conditioner that will moisturize my hair without stripping the perm too much. Thanks!
                            Asked on 5/26/2015 by Chris from San Francisco, CA

                            1 answer

                            • Staff Expert

                              A:

                              Both are safe to use on permed hair without any stripping effect (they are both sulfate-free and sodium chloride-free). The Jamaican Black Castor Oil Strengthen Grow & Restore Shampoo (Item #: 2281362) features a more intensive formula for hair that has been damaged by over-processing, heat styling, etc. If your hair is simply dry and not particularly damaged, SuperFruit Shampoo may be the most suitable.

                              Answered on 5/26/2015 by Staff Expert from ULTA Beauty
                          • Q:

                            Is this product gentle enough to use daily ???
                            Thank you for your time !!!!
                            Asked on 2/19/2015 by Gotta be curly from USA

                            1 answer

                            • Staff Expert

                              A:

                              Absolutely! SuperFruit Shampoo features a sulfate-free and sodium chloride-free formula that is ultra gentle and safe for daily use.

                              Answered on 2/19/2015 by Staff Expert from ULTA.com
                          • Q:

                            Can this product be used on all ethnicities?
                            Asked on 2/16/2015 by FWhaley from Georgia

                            1 answer

                            • Staff Expert

                              A:

                              SuperFruit Shampoo is formulated for all hair types and textures and for all ethnicities.

                              Answered on 2/16/2015 by Staff Expert from ULTA.com
                          • Q:

                            Is this shampoo safe to use on hair with a keratin treatment?
                            Asked on 1/12/2015 by Beauty buff

                            1 answer

                            • Staff Expert

                              A:

                              This shampoo is sulfate-free and sodium chloride-free, so it is safe to use on keratin-treated hair.

                              Answered on 1/13/2015 by Staff Expert from ULTA.com
                          • Q:

                            I currently use the Shea Moisture Raw Shea Butter Moisture Retention Shampoo and Conditioner. With that shampoo, I only have to wash my hair every 3-4 days due to the product not stripping essential oils like most shampoos. Will this product produce a similar result or is that characteristic specific to the moisture retention products?

                            Thanks!
                            Asked on 11/20/2014 by Indiana Army Wife from United States

                            1 answer

                            • Staff Expert

                              A:

                              Yes, the Superfruit Shampoo is similar in the sense that it will not strip your hair of essential oils.

                              Answered on 11/26/2014 by Staff Expert from ULTA.com
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