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SheaMoisture SuperFruit Shampoo

SheaMoisture

SuperFruit Shampoo

Item #: 2276693 Size: 13.0 oz

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Ulta Exclusive! SheaMoisture's SuperFruit Shampoo contains powerful antioxidant properties that support and protect aging hair for the effect of UV exposure and other environmental aggressors. Nourishing oils hydrate and smooth coarse hair.

SheaMoisture's Story

Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was the Grandmother and SheaMoisture is her legacy. With this purchase you help empower disadvantaged women to realize a brighter, healthier future.
  • Ethically Traded Ingredients Sustainably Produced.
  • Pioneering Community Commerce and Fair Trade Since 1912.
  • Tested on the Tucker family for four generations. Never on animals.
Apply to wet hair and gently massage into a rich lather. Rinse thoroughly. Repeat if necessary.
Water,  Decyl Glucoside,  Sodium Lauroyl Lactylate,  Glycol Stearate, Guar Hydroxypropyltrimonium Chloride,  Panthenol,  Biotin,  Butyrospermum Parkii (Shea) Butter*, Fragrance (Essential Oil Blend),  Sclerocarya Birrea Seed Oil,  Aloe Barbadensis Leaf Juice,  Rubus Idaeus (Raspberry) Fruit Extract,  Lycium Barbarum Fruit Extract,  Euterpe Oleracea Fruit Extract,  Psidium Guajava Fruit Extract,  Hydrolyzed Rice Protein,  Stearamide AMP,  Glycerin (Vegetable),  Caprylhydroxamic Acid,  Caprylyl Glycol,  Citric Acid,  Sodium Citrate,  Ipomoea Batatas Extract,  Cinnamidopropyltrimonium Chloride *Certified Organic Ingredient.

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
SheaMoistureSuperFruit Shampoo
 
4.2

(based on 67 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Great smell (32)
  • Cleans thoroughly (26)
  • Improves hair health (25)
  • Gentle (23)
  • Lathers well (22)

Cons

  • Doesn't lather well (6)
  • Doesn't work (4)

Best Uses

  • Daily use (20)
  • Curly hair (18)
  • Thick hair (9)
  • Fine hair (5)
  • Oily hair (4)
    • Hair Type:
    • Wavy hair (14), Very curly hair (13), Straight hair (12)
    • Reviewer Profile:
    • Beauty conscious (17), First time user (14), Product junkie (11), Survivalist / minimalist (9)

Reviewed by 67 customers

Displaying reviews 1-10

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5.0

Great shampoo

By Almy

from Texas

About Me Product Junkie

Verified Buyer

Pros

  • Adds Shine
  • Adds Volume
  • Gentle
  • Great Smell
  • Improves Hair Health

Cons

    Best Uses

    • Curly Hair
    • Thinner Hair

    Comments about SheaMoisture SuperFruit Shampoo:

    Love this shampoo. It's gentle and leaves hair soft. Doesn't weigh hair down..

    • Hair Type:
    • Very Curly Hair
     
    5.0

    My daughter's favorite

    By Kimber

    from Baton Rouge

    About Me Minimalist

    Verified Buyer

    Pros

    • Adds Shine
    • Adds Volume
    • Cleans Thoroughly
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

        Comments about SheaMoisture SuperFruit Shampoo:

        Every day!!!!

        • Hair Type:
        • Straight Hair
         
        5.0

        I would buy this product again

        By Reese

        from Bristol, pa

        Verified Buyer

        Pros

        • Improves Hair Health

        Cons

          Best Uses

          • Curly Hair

          Comments about SheaMoisture SuperFruit Shampoo:

          I have curly thin and frizzy dry hair. This product does wonders

          • Hair Type:
          • Very Curly Hair
           
          5.0

          Smells amazing

          By Maria

          from Brandon, ms

          Verified Buyer

          Comments about SheaMoisture SuperFruit Shampoo:

          Love this product most of all because it's free of harmful ingredients. Smells great! I have fine thin hair and works great on my hair and my daughters thick hair.

           
          4.0

          I like it.

          By Kate

          from Illinois

          Comments about SheaMoisture SuperFruit Shampoo:

          Would've given 5 stars but it doesn't lather that well. And at the root it feels like your trying to run your hair thru hard hairspray. But does clean and do well for my long thin and wavy hair.

           
          5.0

          GREAT FOR 2C HAIR

          By Philosaurs

          from East Coast, USA

          Pros

          • Light
          • Moisturizing
          • Softening
          • Volumnizing

          Cons

          • Doesnt Lather

          Best Uses

            Comments about SheaMoisture SuperFruit Shampoo:

            I have 2C hair and it is borderline thin. I was looking for something that would help me fight my dry and frizzy hair. This works great for us 2C's. It isn't drying and it is actually very moisturizing but not heavy and doesn't leave the hair limp. It leaves it soft and manageable. Plus is smells DELICIOUS! The shampoo doesn't contain sulfates so I wasn't surprised that it didn't lather. Overall I recommend this shampoo for everyone who has my same hair type.

            (0 of 1 customers found this review helpful)

             
            1.0

            I CANNOT USE IT ANY MORE.

            By HAIRMAVEN 8

            from NEW YORK

            About Me Beauty Conscious

            Verified Buyer

            Pros

              Cons

              • Frizzes Hair

              Best Uses

                Comments about SheaMoisture SuperFruit Shampoo:

                Although I have used this shampoo in the past and didn't have a problem, I can no longer use it. This time it left my hair frizzy. I don't know if the company changed the product, but it just doesn't work for me anymore. Perhaps, it will work for someone else.

                (1 of 1 customers found this review helpful)

                 
                5.0

                Greatness in a bottle...

                By Trecee

                from Connecticut

                About Me First Time User

                Pros

                • Effective
                • Smells decent

                Cons

                  Best Uses

                    Comments about SheaMoisture SuperFruit Shampoo:

                    Fell in love with the conditioning mask and decided to try the rest of the line. Love this shampoo. Lathers and rinses out nicely. This along with the condition provides great hydration and softness to my hair. My suggestion is to use the whole line, do not mix and match; this will add to the effectiveness of the products.

                    (0 of 1 customers found this review helpful)

                     
                    3.0

                    Very difficult to rinse out of hair

                    By Love to shop

                    from Alabama

                    About Me First Time User

                    Verified Buyer

                    Pros

                      Cons

                        Best Uses

                        • Women

                        Comments about SheaMoisture SuperFruit Shampoo:

                        I really wanted to love this shampoo. My daughter uses it and loves it. I washed my hair and never felt like it was rinsed out. Once I finished showering and rinsed my hair out it looked very greasy. I actually had to rewash it using another shampoo. I was told you really have to rinse your hair like each strand. Too much work for me.

                        (2 of 2 customers found this review helpful)

                         
                        5.0

                        Smells AMAZING and natural ingredients!

                        By Olive

                        from Cleveland, TN

                        About Me Wavy Hair

                        Verified Reviewer

                        Pros

                        • Effective
                        • Moisturizing
                        • Natural Ingredients
                        • Smells great

                        Cons

                          Best Uses

                            Comments about SheaMoisture SuperFruit Shampoo:

                            I'm a health conscious person and I was looking for a shampoo and conditioner without a bunch of nasty chemicals in it at a reasonable price. I found that with this! This shampoo and conditioner smells amazing! And works! I have naturally wavy hair that tends to be frizzy and I found this shampoo to be very moisturizing! Highly recommended. Be sure to pair with conditioner

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                            Q&A

                            Product Q&A

                            Do you have questions about this product?

                            Get answers from in-house experts.

                            16 Questions | 16 Answers
                            Displaying questions 1-10Previous | Next »
                            • Q:

                              I have fine wavy hair that tends to be dry and frizzy and I was wondering if this will be moisturizing enough? Or should I use one of the more moisturizing lines? Thanks!
                              Asked on 5/31/2016 by Kelly from Eugene Oregon

                              1 answer

                              • Brand Expert

                                A:

                                We think you'll see great results with this line. For extra moisture, we'd suggest adding the Masque to your routine. It's a great deep conditioner that will smooth and defrizz the hair.

                                Answered on 5/31/2016 by Brand Expert from SheaMoisture
                            • Q:

                              I recently used a hair conditioner that had some silicones in it, will the superfruit shampoo remove the silicones out of my hair? Or would it be best to use a a clairifying shampoo to remove the silicones out of my hair instead?
                              Asked on 4/13/2016 by Juana from Antioch ca

                              1 answer

                              • Brand Expert

                                A:

                                We'd suggest using a clarifying shampoo such as the SheaMoisture Jamaican Black Castor Oil Replenishing Shampoo.

                                Answered on 4/14/2016 by Brand Expert from SheaMoisture
                            • Q:

                              im trying to find the best Shea moisture products for my hair because i am transitioning. Is this product okay for a transitioner?
                              Asked on 2/23/2016 by Lina

                              1 answer

                            • Q:

                              Is this product good for fine hair an dandruff? Can it remove build up? I think I have that. I have tried biolage an too much money an has not helped. My hair is a dirty blonde an middle of my back length. I'm tryn to keep it healthy an grow to my waist. Thank you.
                              Asked on 2/1/2016 by Jaxx from Ma

                              1 answer

                              • Staff Expert

                                A:

                                Yes, SuperFruit Shampoo can be used on fine hair, though SheaMoisture does not claim that it treats dandruff. You may prefer the African Black Soap Dandruff Control Shampoo, which removes buildup from styling products and soothes dry, itchy and flaking scalp:

                                http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod12001111

                                Answered on 2/5/2016 by Staff Expert from Ulta Beauty
                            • Q:

                              Does this product usually cause any excess oil in the hair? I have a dry scalp and the ends of my hair are dry and frizzy, but the hair closest to my scalp tends to get oily. Would this work for me?
                              Asked on 1/29/2016 by Syd

                              1 answer

                              • Staff Expert

                                A:

                                The SuperFruit Shampoo, although formulated with natural nourishing oils to hydrate and smooth hair, does not leave behind any oily residue. We definitely recommend it for anyone experiencing dry, frizzy hair. When using in conjunction with the Conditioner, since your scalp tends to get oily, focus application of conditioner on mid-lengths to ends. Hope this helps! :-)

                                Answered on 2/5/2016 by Staff Expert from Ulta Beauty
                            • Q:

                              I currently use the Raw Shea Moisture Retention shampoo. I love how gentle it is, but it doesn't quite get my scalp as clean as I would like. Is this one a little bit "stronger"/more cleansing?
                              Asked on 1/2/2016 by Geannie123 from Ontario

                              1 answer

                            • Q:

                              Hi,
                              Would you recommend the Superfruit line or the Jamaican Black Castor Oil products for permed hair? I love my [permed] curls, but my hair is a bit dry so I'm looking for a shampoo/conditioner that will moisturize my hair without stripping the perm too much. Thanks!
                              Asked on 5/26/2015 by Chris from San Francisco, CA

                              1 answer

                              • Staff Expert

                                A:

                                Both are safe to use on permed hair without any stripping effect (they are both sulfate-free and sodium chloride-free). The Jamaican Black Castor Oil Strengthen Grow & Restore Shampoo (Item #: 2281362) features a more intensive formula for hair that has been damaged by over-processing, heat styling, etc. If your hair is simply dry and not particularly damaged, SuperFruit Shampoo may be the most suitable.

                                Answered on 5/26/2015 by Staff Expert from ULTA Beauty
                            • Q:

                              Is this product gentle enough to use daily ???
                              Thank you for your time !!!!
                              Asked on 2/19/2015 by Gotta be curly from USA

                              1 answer

                              • Staff Expert

                                A:

                                Absolutely! SuperFruit Shampoo features a sulfate-free and sodium chloride-free formula that is ultra gentle and safe for daily use.

                                Answered on 2/19/2015 by Staff Expert from ULTA.com
                            • Q:

                              Can this product be used on all ethnicities?
                              Asked on 2/16/2015 by FWhaley from Georgia

                              1 answer

                              • Staff Expert

                                A:

                                SuperFruit Shampoo is formulated for all hair types and textures and for all ethnicities.

                                Answered on 2/16/2015 by Staff Expert from ULTA.com
                            • Q:

                              Is this shampoo safe to use on hair with a keratin treatment?
                              Asked on 1/12/2015 by Beauty buff

                              1 answer

                              • Staff Expert

                                A:

                                This shampoo is sulfate-free and sodium chloride-free, so it is safe to use on keratin-treated hair.

                                Answered on 1/13/2015 by Staff Expert from ULTA.com
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