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Benefit Cosmetics They're Real! Push-Up Eyeliner

Benefit Cosmetics

They're Real! Push-Up Eyeliner

Black

Item #: 2276972 Size: 0.04 oz

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FREE Pretty Pleasers 4-pc Gift with any $45 Benefit Cosmetics purchase (offer valid 6/5/16-6/25/16 or while supplies last)

FREE Pretty Pleasures 4-pc Gift w/ any $45 Benefit Cosmetics purchase

It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*

 

*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push-Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

How to:

How to In Green:


For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner
 
3.4

(based on 2353 reviews)

60%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (701)
  • Doesn't run (582)
  • Bold color (574)
  • Easy to apply (555)
  • Glides on smoothly (528)

Cons

  • Difficult to apply (420)
  • Difficult to remove (328)
  • Clumpy (309)
  • Smudges or runs (115)
  • Fades throughout day (64)

Best Uses

  • Everyday (645)
  • Thicker line (498)
  • Going out (488)
  • Thin defined line (395)
  • Smoky look (219)
    • Was this a gift?:
    • No (830), Yes (193)
    • Reviewer Profile:
    • Classic style (505), Natural style (329), Trendy style (222)

Reviewed by 2353 customers

Displaying reviews 1-10

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1.0

Don't buy it

By Blair

from LA

About Me Natural Style

Pros

    Cons

    • Clumpy
    • Difficult To Apply

    Best Uses

    • Thicker Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    I hate this product I would never repurchase it. I bought it because I had heard good reviews on it but the application is extremely odd. When you twist the bottom for the product to come out it won't actually come out until the next time you use it. The application is difficult because the formula is dry and clumpy.

     
    5.0

    Love this product! But it is very expensive!

    By Gabby

    from Lisbon, CT

    About Me Natural Style

    Verified Buyer

    Pros

    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

    • Expensive

    Best Uses

    • Everyday
    • Going Out

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    I use this product everyday and absolutely love it!

     
    5.0

    This product is fantastic and easy to use.... new favorite!!

    By DP

    from Winona Ms

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Thin Defined Line

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

      Love love love this!! No more sharpening and I can get a super thin line or a thicker fuller line if needed!!!

       
      2.0

      An Overall Disappointment

      By Ami

      from Los Angeles, CA

      About Me Natural Style

      Pros

      • Bold Color
      • Long-Lasting

      Cons

      • Clumpy
      • Difficult To Apply
      • Difficult to Remove
      • Smudges or Runs

      Best Uses

      • Everyday
      • Going Out
      • Thicker Line

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

      I decided to splurge and buy this item because I had been wanting to try it for so long, and I have to say I regret it. For a much lower price I could get a product that works exactly the same way. The good thing about this product was how easy it made making a good wing, and how long it lasted. The bad thing that made me heavily dislike this product was how slowly the product would come out after twisting - so slow in fact that the next time I would use it there would be a huge excess of product stuck at the top! In other words, wasted money.

       
      1.0

      Really disappointing

      By Mo Ruck

      from Jefferson City, MO

      Verified Buyer

      Pros

      • Bold Color

      Cons

      • Clumpy
      • Difficult To Apply
      • Hard to get it to work on a regular basis

      Best Uses

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

        When it works it looks really good. The problem is it doesn't work on a regular basis.

         
        1.0

        Eyeliner

        By K

        from Morgan Hill, Ca

        About Me Classic Style

        Verified Buyer

        Pros

        • Bold Color
        • Doesn't Run

        Cons

        • Difficult To Apply

        Best Uses

        • Everyday
        • Thicker Line

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

        Its' not east=y to apply

         
        5.0

        Best eyeliner

        By Kim

        from Fenton, MO

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Easily
        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          Na

           
          5.0

          Great. So easy to apply

          By Dietrite

          from Sebring, Fl

          About Me Trendy Style

          Verified Buyer

          Pros

          • Blends Easily
          • Bold Color
          • Doesn't Run
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Thin Defined Line

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

            Love how easy to apply

             
            5.0

            Best liner ever!

            By V

            from Michigan

            Verified Buyer

            Pros

            • Bold Color
            • Doesn't Run
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Smoky Look
              • Thicker Line
              • Thin Defined Line

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

              Im obsessed with this liner! I use it for all looks natural on my water line, to cat eye . Always stays put! Never runs!

               
              5.0

              Love it

              By Jewels

              from Hillsboro, OR

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Easily
              • Bold Color
              • Doesn't Run
              • Easy Removal
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Smoky Look
                • Thicker Line
                • Thin Defined Line

                Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                I've tried quite a few from higher end to less and this by far is the best!

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                19 Questions | 19 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  The heard the formula changed and is now creamier than the original. Is this true?
                  Asked on 9/11/2015 by Tavia from Oklahoma City

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous!

                    The formula for They're Real! Push-up Liner in beyond black as well as the other new shades are essentially the same. However, in all cosmetics – shade to shade changes require slight formula differences with colorants, therefore, the textures can vary very slightly.

                    xoxo, B

                    Answered on 9/15/2015 by Product POREfessional from Benefit Cosmetics
                • Q:

                  Can I USETHIS PRODUCT IN THE INNER RIM/ WATERLINE??
                  Asked on 6/28/2015 by marg from mount pocono,pa

                  1 answer

                  • Brand Expert

                    A:

                    Hi beautiful!

                    They're real! push-up liner was n9ot tested for inner rim/waterline usage so we do not recommend it.

                    B xo

                    Answered on 6/30/2015 by Brand Expert from Benefit Cosmetics
                • Q:

                  Do I HAVE to use the They're Real Remover to take off the liner, or can I use any makeup remover?
                  Asked on 6/4/2015 by Kennalynn27

                  1 answer

                  • Brand Expert

                    A:

                    Hi, gorgeous!

                    The 24 hour longwear formula is serious business. To get it off, we recommend using they're real! remover.

                    xoxo, B

                    Answered on 6/5/2015 by Product POREfessional from Benefit Cosmetics
                • Q:

                  Is it easy to use?
                  Asked on 1/8/2015 by Cassy

                  1 answer

                  • Staff Expert

                    A:

                    Yes, this liner is very easy to apply! Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                    Answered on 1/9/2015 by Staff Expert from ULTA.com
                • Q:

                  My fake eye lashes will fall out if I use a product that has oil in it. Does it contain oil?
                  Asked on 7/30/2014 by Noni from Longview wa 98632

                  1 answer

                • Q:

                  is this considered hypoallergenic?
                  Asked on 7/26/2014 by andrea from United States

                  1 answer

                  • Staff Expert

                    A:

                    Benefit Cosmetics does not claim or test for the hypoallergenicity of their products at this time.

                    Answered on 7/29/2014 by Staff Expert from ULTA.com
                • Q:

                  Is this product cruelty free?
                  Asked on 7/6/2014 by CER from Boston, MA

                  1 answer

                  • Staff Expert

                    A:

                    Official response from Benefit Cosmetics:

                    "We do not test our products on animals nor do we permit others to do so except where it is required by law.

                    We are deeply committed to the elimination of animal testing and we are playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing” in the United States and the Opal Program in France. Additionally, we are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our foremost priority.

                    We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

                    Answered on 7/7/2014 by Staff Expert from ULTA.com
                • Q:

                  Can this product be used on the waterline?
                  Asked on 6/24/2014 by Sticks from Ohio

                  1 answer

                  • Staff Expert

                    A:

                    Benefit Cosmetics has not yet tested or approved this product for use on the waterline.

                    Answered on 6/25/2014 by Staff Expert from ULTA.com
                • Q:

                  What colors does it come in?
                  Asked on 6/22/2014 by 51Pink from United States

                  1 answer

                  • Staff Expert

                    A:

                    This product is currently only available in Black.

                    Answered on 6/23/2014 by Staff Expert from ULTA.com
                • Q:

                  What is the best way to remove this at the end of the day?
                  Asked on 6/20/2014 by Barb

                  1 answer

                Displaying questions 1-10Previous | Next »

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