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Benefit Cosmetics They're Real! Push-Up Eyeliner

Benefit Cosmetics

They're Real! Push-Up Eyeliner

Black

Item #: 2276972 Size: 0.04 oz

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It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*

 

*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push-Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

How to:

How to In Green:


For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

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How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner
 
3.4

(based on 2294 reviews)

60%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (679)
  • Doesn't run (563)
  • Bold color (550)
  • Easy to apply (536)
  • Glides on smoothly (510)

Cons

  • Difficult to apply (406)
  • Difficult to remove (322)
  • Clumpy (296)
  • Smudges or runs (107)
  • Fades throughout day (60)

Best Uses

  • Everyday (623)
  • Thicker line (480)
  • Going out (471)
  • Thin defined line (383)
  • Smoky look (214)
    • Was this a gift?:
    • No (821), Yes (193)
    • Reviewer Profile:
    • Classic style (491), Natural style (317), Trendy style (215)

Reviewed by 2294 customers

Displaying reviews 1-10

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5.0

Great buy!

By Aimee

from Lexington, KY

Verified Buyer

Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

I've tried many different types of eyeliners from all sorts of brands.. But this by far is the best!! Last forever, but comes off easy with make up wipes or whatever. Definitely worth the price!

 
1.0

Would not purchase again.

By Glenda

from Ventura CA

Verified Buyer

Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

This had an easy applicator, my problem was the beautiful color flaked.

 
2.0

I would not recommend this product

By Bella Gia

from New york

Verified Buyer

Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

Difficult to use, time consuming to apply , cat eyes look smudged up. Not worth the money.

 
5.0

Best eyeliner out there

By Melissa

from Arizona

Verified Buyer

Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

Glides on easily and stays put all day long

 
5.0

LOVE!!!

By BBrittany

from Anderson SC

Verified Buyer

Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

longlasting/smooth/perfect!

 
5.0

Best Eyeliner EVER!

By Ultimate Fashionista

from Holbrook, NY

About Me Classic Style

Verified Buyer

Pros

  • Blends Easily
  • Bold Color
  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Thicker Line
    • Thin Defined Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    I've used my share of eyeliners and this is the best one yet! It glides in smoothly and you're in total control whether you prefer a thicker cat-eye type one or a more demure thin line. Every single day my eyes look prefect with this liner.

     
    2.0

    raccoon eyes!

    By merchants

    from Mesa AZ

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    I was so excited when I first got this product! It swatches beautifully at the store and was hard to wash off with water which is what I wanted. It took me a long time to get the hang of it. This is the most difficult liner when it comes to application. Finally after weeks of fiddling with it I got a fierce winged liner! (Even though it took me 10 min to do so) after wearing it for about 6 hours I looked I. The mirror and it was a raccoon eye mess!! I done trying to make this product work for me... I'll stick with my MAC gel liner.

     
    5.0

    Super easy!

    By MHK

    from Florida

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    I am terrible at Eye liner and this is so easy!
    Thick or thin lines, stays on alllll day even with wind, water, sweat, sun. Favorite liner by far!

     
    4.0

    love/hate relationship

    By newlyinspired

    from St. Louis, MO

    About Me Classic Style

    Pros

    • Bold Color
    • Doesn't Run
    • Long-Lasting

    Cons

    • Difficult To Apply
    • dries almost instantly

    Best Uses

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

      First let me say that I love the staying power of this product! You literally have to "take it off" if you want it to come off, and the color is great. That being said, it is a little difficult to apply and it dries very fast so its hard to fix any mistakes. Sometimes little chunks fall out of the pen and the application isn't as smooth as maybe a gel pencil. Because I love its staying power, I am reluctant to give up on it so I will continue to practice being more accurate with my application :)

       
      5.0

      Love it!

      By Duchess

      from Jackson, MS

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Easily
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

        So easy to use.

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        Q&A

        Product Q&A

        Do you have questions about this product?

        Get answers from in-house experts.

        19 Questions | 19 Answers
        Displaying questions 1-10Previous | Next »
        • Q:

          The heard the formula changed and is now creamier than the original. Is this true?
          Asked on 9/11/2015 by Tavia from Oklahoma City

          1 answer

          • Brand Expert

            A:

            Hi gorgeous!

            The formula for They're Real! Push-up Liner in beyond black as well as the other new shades are essentially the same. However, in all cosmetics – shade to shade changes require slight formula differences with colorants, therefore, the textures can vary very slightly.

            xoxo, B

            Answered on 9/15/2015 by Product POREfessional from Benefit Cosmetics
        • Q:

          Can I USETHIS PRODUCT IN THE INNER RIM/ WATERLINE??
          Asked on 6/28/2015 by marg from mount pocono,pa

          1 answer

          • Brand Expert

            A:

            Hi beautiful!

            They're real! push-up liner was n9ot tested for inner rim/waterline usage so we do not recommend it.

            B xo

            Answered on 6/30/2015 by Brand Expert from Benefit Cosmetics
        • Q:

          Do I HAVE to use the They're Real Remover to take off the liner, or can I use any makeup remover?
          Asked on 6/4/2015 by Kennalynn27

          1 answer

          • Brand Expert

            A:

            Hi, gorgeous!

            The 24 hour longwear formula is serious business. To get it off, we recommend using they're real! remover.

            xoxo, B

            Answered on 6/5/2015 by Product POREfessional from Benefit Cosmetics
        • Q:

          Is it easy to use?
          Asked on 1/8/2015 by Cassy

          1 answer

          • Staff Expert

            A:

            Yes, this liner is very easy to apply! Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

            Answered on 1/9/2015 by Staff Expert from ULTA.com
        • Q:

          My fake eye lashes will fall out if I use a product that has oil in it. Does it contain oil?
          Asked on 7/30/2014 by Noni from Longview wa 98632

          1 answer

        • Q:

          is this considered hypoallergenic?
          Asked on 7/26/2014 by andrea from United States

          1 answer

          • Staff Expert

            A:

            Benefit Cosmetics does not claim or test for the hypoallergenicity of their products at this time.

            Answered on 7/29/2014 by Staff Expert from ULTA.com
        • Q:

          Is this product cruelty free?
          Asked on 7/6/2014 by CER from Boston, MA

          1 answer

          • Staff Expert

            A:

            Official response from Benefit Cosmetics:

            "We do not test our products on animals nor do we permit others to do so except where it is required by law.

            We are deeply committed to the elimination of animal testing and we are playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing” in the United States and the Opal Program in France. Additionally, we are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our foremost priority.

            We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

            Answered on 7/7/2014 by Staff Expert from ULTA.com
        • Q:

          Can this product be used on the waterline?
          Asked on 6/24/2014 by Sticks from Ohio

          1 answer

          • Staff Expert

            A:

            Benefit Cosmetics has not yet tested or approved this product for use on the waterline.

            Answered on 6/25/2014 by Staff Expert from ULTA.com
        • Q:

          What colors does it come in?
          Asked on 6/22/2014 by 51Pink from United States

          1 answer

          • Staff Expert

            A:

            This product is currently only available in Black.

            Answered on 6/23/2014 by Staff Expert from ULTA.com
        • Q:

          What is the best way to remove this at the end of the day?
          Asked on 6/20/2014 by Barb

          1 answer

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