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Benefit CosmeticsThey're Real! Push-Up Eye Liner

Benefit Cosmetics

They're Real! Push-Up Eye Liner

Black

Item #: 2276972 Size: 0.04 oz

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GIFT WITH PURCHASE

FREE deluxe sample License To Blot with any $35 Benefit Cosmetics purchase (offer valid 1/31/16-2/13/16 or while supplies last)

FREE deluxe sample License to Blot with any $35 Benefit Cosmetics purchase

Online Only! FREE Keep It Real Makeup Bag with any $40 Benefit online purchase (offer valid 1/30/16-2/13/16 or while supplies last)

Online Only FREE Keep It Real Bag with any $40 Benefit purchase

It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*

 

*Results observed in a consumer panel survey on 32 women after 2 weeks

How to:

How to In Green:

For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eye Liner
 
3.3

(based on 2065 reviews)

59%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (540)
  • Doesn't run (458)
  • Bold color (430)
  • Easy to apply (423)
  • Glides on smoothly (398)

Cons

  • Difficult to apply (341)
  • Difficult to remove (262)
  • Clumpy (242)
  • Smudges or runs (85)
  • Fades throughout day (51)

Best Uses

  • Everyday (490)
  • Thicker line (391)
  • Going out (386)
  • Thin defined line (304)
  • Smoky look (177)
    • Was this a gift?:
    • No (821), Yes (193)
    • Reviewer Profile:
    • Classic style (411), Natural style (253), Trendy style (172)

Reviewed by 2065 customers

Displaying reviews 1-10

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5.0

I told my sister she had to buy it

By Beth

from Buffalo New York

About Me Classic Style

Verified Buyer

Pros

  • Bold Color
  • Doesn't Run
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Thicker Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eye Liner:

    It works great and looks great

     
    5.0

    I'm in love

    By MMartinez

    from Corpus Christi, Tx

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

    • Difficult to Remove

    Best Uses

    • Everyday
    • Thicker Line
    • Thin Defined Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eye Liner:

    I use this eye liner almost every day. It is amazing when it comes to giving me that perfect wing.

     
    4.0

    LOVE

    By Lcooper

    from Georgia

    Comments about Benefit Cosmetics They're Real! Push-Up Eye Liner:

    I love this eyeliner so easy to use but does take alittle getting used too. I've had this eyeliner for over
    6 months while using it everyday I still have plenty of product left to last me a few more months. WORTH THE MONEY. The only thing I don't like is how long it takes the product to reach the top after a period of time.

     
    2.0

    Not as great as people say...

    By Aly The Bunny

    from New York

    About Me Natural Style

    Verified Reviewer

    Pros

    • Doesn't Run
    • Long-Lasting
    • True To Color

    Cons

    • Clumpy
    • Difficult To Apply
    • Difficult to Remove

    Best Uses

      Comments about Benefit Cosmetics They're Real! Push-Up Eye Liner:

      I have heard so many good things about this eyeliner that I just had to try it! But sadly, it did not live up to my expectations. The product is in this weird packaging that makes it hard to get the product out. When I tried to apply the liner (once I got it out) the product was uneven and came out in huge clumps. It smudged easily and was extremely hard to get off! I tested it out on my hand but it took 3 different makeup removers and washing my hands 7 times for it to even slightly fade! Would not recommend this product!!!

       
      5.0

      Awesome

      By A

      from Mi

      About Me Natural Style

      Verified Buyer

      Comments about Benefit Cosmetics They're Real! Push-Up Eye Liner:

      Great eyeliner stays on , little bit of a learning curve with applicator but it gets easier the more times you do it

       
      4.0

      They're Real! Push-Up Eye Liner by Benefit Cosmetics

      By ANGELKISSED

      from SCOTTSDALE

      About Me Classic Style

      Verified Buyer

      Pros

      • Bold Color
      • Doesn't Run
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

      • Difficult to Remove

      Best Uses

      • Everyday
      • Going Out
      • Thicker Line
      • Thin Defined Line

      Comments about Benefit Cosmetics They're Real! Push-Up Eye Liner:

      This is a long wearing product that stays put. It is a little difficult to remove but the wearability is amazing. However, it is not great if you are looking to achieve a smoky look as it does not blend very well. I wish they made this in a vibrant purple.

       
      1.0

      not worth

      By Krupa

      from wyomissing

      Comments about Benefit Cosmetics They're Real! Push-Up Eye Liner:

      The product is good and lasts all day but if you aren't as good with eye liners then it's difinitley a waste of money because the applicator is so hard and it takes quite a bit to get it on ...wil never buy this

       
      4.0

      Ok

      By Makeup lover

      from Colorado

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly

      Cons

      • Fades Throughout Day
      • Smudges or Runs

      Best Uses

      • Going Out

      Comments about Benefit Cosmetics They're Real! Push-Up Eye Liner:

      Maybe if I would have tried it with a different makeup, it could have worked. Over all I thi it was too expensive for what it didn't do.

       
      5.0

      love !!

      By KMM

      from San Diego

      Comments about Benefit Cosmetics They're Real! Push-Up Eye Liner:

      I'm surprised of how many people don't like this eyeliner. It's the most amazing eyeliner I've ever owned! It leaves the lines so amazing, and it applies smoothly! It's worth the money!

       
      5.0

      Love this!

      By Sam

      from Cali

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Easy To Use
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Smoky Look
        • Thicker Line
        • Thin Defined Line

        Comments about Benefit Cosmetics They're Real! Push-Up Eye Liner:

        Love the control

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        Q&A

        Product Q&A

        Do you have questions about this product?

        Get answers from in-house experts.

        19 Questions | 19 Answers
        Displaying questions 1-10Previous | Next »
        • Q:

          The heard the formula changed and is now creamier than the original. Is this true?
          Asked on 9/11/2015 by Tavia from Oklahoma City

          1 answer

          • Brand Expert

            A:

            Hi gorgeous!

            The formula for They're Real! Push-up Liner in beyond black as well as the other new shades are essentially the same. However, in all cosmetics – shade to shade changes require slight formula differences with colorants, therefore, the textures can vary very slightly.

            xoxo, B

            Answered on 9/15/2015 by Product POREfessional from Benefit Cosmetics
        • Q:

          Can I USETHIS PRODUCT IN THE INNER RIM/ WATERLINE??
          Asked on 6/28/2015 by marg from mount pocono,pa

          1 answer

          • Brand Expert

            A:

            Hi beautiful!

            They're real! push-up liner was n9ot tested for inner rim/waterline usage so we do not recommend it.

            B xo

            Answered on 6/30/2015 by Brand Expert from Benefit Cosmetics
        • Q:

          Do I HAVE to use the They're Real Remover to take off the liner, or can I use any makeup remover?
          Asked on 6/4/2015 by Kennalynn27

          1 answer

          • Brand Expert

            A:

            Hi, gorgeous!

            The 24 hour longwear formula is serious business. To get it off, we recommend using they're real! remover.

            xoxo, B

            Answered on 6/5/2015 by Product POREfessional from Benefit Cosmetics
        • Q:

          Is it easy to use?
          Asked on 1/8/2015 by Cassy

          1 answer

          • Staff Expert

            A:

            Yes, this liner is very easy to apply! Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

            Answered on 1/9/2015 by Staff Expert from ULTA.com
        • Q:

          My fake eye lashes will fall out if I use a product that has oil in it. Does it contain oil?
          Asked on 7/30/2014 by Noni from Longview wa 98632

          1 answer

        • Q:

          is this considered hypoallergenic?
          Asked on 7/26/2014 by andrea from United States

          1 answer

          • Staff Expert

            A:

            Benefit Cosmetics does not claim or test for the hypoallergenicity of their products at this time.

            Answered on 7/29/2014 by Staff Expert from ULTA.com
        • Q:

          Is this product cruelty free?
          Asked on 7/6/2014 by CER from Boston, MA

          1 answer

          • Staff Expert

            A:

            Official response from Benefit Cosmetics:

            "We do not test our products on animals nor do we permit others to do so except where it is required by law.

            We are deeply committed to the elimination of animal testing and we are playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing” in the United States and the Opal Program in France. Additionally, we are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our foremost priority.

            We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

            Answered on 7/7/2014 by Staff Expert from ULTA.com
        • Q:

          Can this product be used on the waterline?
          Asked on 6/24/2014 by Sticks from Ohio

          1 answer

          • Staff Expert

            A:

            Benefit Cosmetics has not yet tested or approved this product for use on the waterline.

            Answered on 6/25/2014 by Staff Expert from ULTA.com
        • Q:

          What colors does it come in?
          Asked on 6/22/2014 by 51Pink from United States

          1 answer

          • Staff Expert

            A:

            This product is currently only available in Black.

            Answered on 6/23/2014 by Staff Expert from ULTA.com
        • Q:

          What is the best way to remove this at the end of the day?
          Asked on 6/20/2014 by Barb

          1 answer

        Displaying questions 1-10Previous | Next »

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