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Benefit Cosmetics They're Real! Push-Up Eye Liner

Benefit Cosmetics

They're Real! Push-Up Eye Liner

Black

Item #: 2276972 Size: 0.04 oz

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Online Only FREE Benefit Exclusive Makeup Bag w/ any $40 Benefit Cosmetics purchase

It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*

 

*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push-Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

How to:

How to In Green:

For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eye Liner
 
3.4

(based on 2235 reviews)

60%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (651)
  • Doesn't run (537)
  • Bold color (523)
  • Easy to apply (513)
  • Glides on smoothly (486)

Cons

  • Difficult to apply (391)
  • Difficult to remove (311)
  • Clumpy (278)
  • Smudges or runs (103)
  • Fades throughout day (59)

Best Uses

  • Everyday (593)
  • Thicker line (461)
  • Going out (452)
  • Thin defined line (365)
  • Smoky look (209)
    • Was this a gift?:
    • No (821), Yes (193)
    • Reviewer Profile:
    • Classic style (471), Natural style (306), Trendy style (204)

Reviewed by 2235 customers

Displaying reviews 1-10

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4.0

I liked it

By Drw

from Knoxville Tennessee

About Me Trendy Style

Verified Buyer

Pros

  • Bold Color
  • Long-Lasting

Cons

  • Clumpy
  • Difficult To Apply
  • Difficult to Remove

Best Uses

  • Everyday
  • Going Out

Comments about Benefit Cosmetics They're Real! Push-Up Eye Liner:

Nice color

 
5.0

Great eyeliner

By Tonya

from Marion Indiana

About Me Classic Style

Verified Buyer

Pros

  • Blends Easily
  • Bold Color
  • Doesn't Run
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

  • Difficult to Remove

Best Uses

  • Everyday

Comments about Benefit Cosmetics They're Real! Push-Up Eye Liner:

This is a long lasting liner and easy to use

 
5.0

Love it!

By Shley

from Nebraska

About Me Natural Style

Verified Buyer

Pros

  • Blends Easily
  • Bold Color
  • Doesn't Run
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

  • Difficult to Remove

Best Uses

  • Everyday
  • Going Out
  • Thicker Line
  • Thin Defined Line

Comments about Benefit Cosmetics They're Real! Push-Up Eye Liner:

Love this product. It truly lasts all day which is a major plus! It took me a little getting used to the pen like style but with a little practice it gets easier to use. I can put it on and get the look I want whether casual or dramatic for going out. You will not be disappointed with this gel eye liner.

 
5.0

I would like to buy it again

By Lilly

from Va

Verified Buyer

Comments about Benefit Cosmetics They're Real! Push-Up Eye Liner:

Na

 
3.0

Not my favorite but still good

By Kassy D

from Jackson, WY

About Me Natural Style

Verified Reviewer

Pros

  • Doesn't Run
  • Long-Lasting

Cons

  • Difficult To Apply
  • Difficult to Remove

Best Uses

  • Smoky Look

Comments about Benefit Cosmetics They're Real! Push-Up Eye Liner:

Great long lasting eyeliner. It will stay where you put it. Although not the best when you're in a pinch and need something to go on quick and easy. But stays on until you are ready to wash it off.

 
4.0

Good for weekends.

By Kayla

from Minneapolis

Verified Buyer

Pros

  • Bold Color
  • Long-Lasting

Cons

  • Difficult To Apply

Best Uses

  • Going Out

Comments about Benefit Cosmetics They're Real! Push-Up Eye Liner:

The color is great and it's long lasting, but the applicator makes it difficult to get a bold line all the way across, I end up having to fill in with my normal liner.

 
5.0

Cat eye heaven

By Sarah

from Casper wy

About Me Natural Style

Verified Buyer

Pros

  • Bold Color
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday

    Comments about Benefit Cosmetics They're Real! Push-Up Eye Liner:

    Best cat eye tool ever.

     
    4.0

    Would buy again

    By ladiephoenix26

    from Fremont, CA

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

    • Difficult to Remove
    • Leaks out
    • Smudges or Runs

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line
    • Thin Defined Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eye Liner:

    I do like this gel product. The line goes on easily and smooth and the shape of the tip makes it very easy to get the length and thickness you like to have. My complaints about this is when you have to twist the bottom to have the gel liner come out, instructions say one turn, but that's not accurate. Also, after you've used the amount that has been clicked out, it should be cleared at the tip but when I go to use it the next day, the gel has leaked out of the top and I have a huge clump just sitting at the tip. I usually will smear the clump on my finger and use whatever gel is on my finger, so as not to waste any of the product by wiping the clump away and retwisting the bottom for more gel to come out. I just dont understand why it would leak out overnight. I hate to waste the product it I dont have to.
    Anyway, that seems to be the only flaw I've noticed with the liner. All in all, I do love the precision you get with this and the lines are perfect. It is a little hard to completely take off with makeup remover. A lot of rubbing is involved, especially if it gets stuck in between the little crevices of your eyelashes. Also, if you get little liner dots on your face or around the eyes it will smear and will take some rubbing to get it completely off. I guess that means it definitely is long lasting and somewhat waterproof. Great for all day wear for sure.

     
    3.0

    Absolutely not sweat resistant

    By Sarah

    from Baltimore

    Pros

    • Bold Color
    • Glides On Smoothly

    Cons

    • Smudges or Runs

    Best Uses

      Comments about Benefit Cosmetics They're Real! Push-Up Eye Liner:

      I will use this in cooler weather and days where I don't plan on sweating. This lasted great at work in my climate controlled office, but when I went out in the evening, walking around in mid-70 degree weather, I ended up with ridiculous raccoon eyes.

      That being said, I really liked how it looked when I applied it. So I don't hate it, but it's not a summertime product.

       
      4.0

      x

      By x

      from x

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Easily
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday

        Comments about Benefit Cosmetics They're Real! Push-Up Eye Liner:

        x

        Displaying reviews 1-10

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        Q&A

        Product Q&A

        Do you have questions about this product?

        Get answers from in-house experts.

        19 Questions | 19 Answers
        Displaying questions 1-10Previous | Next »
        • Q:

          The heard the formula changed and is now creamier than the original. Is this true?
          Asked on 9/11/2015 by Tavia from Oklahoma City

          1 answer

          • Brand Expert

            A:

            Hi gorgeous!

            The formula for They're Real! Push-up Liner in beyond black as well as the other new shades are essentially the same. However, in all cosmetics – shade to shade changes require slight formula differences with colorants, therefore, the textures can vary very slightly.

            xoxo, B

            Answered on 9/15/2015 by Product POREfessional from Benefit Cosmetics
        • Q:

          Can I USETHIS PRODUCT IN THE INNER RIM/ WATERLINE??
          Asked on 6/28/2015 by marg from mount pocono,pa

          1 answer

          • Brand Expert

            A:

            Hi beautiful!

            They're real! push-up liner was n9ot tested for inner rim/waterline usage so we do not recommend it.

            B xo

            Answered on 6/30/2015 by Brand Expert from Benefit Cosmetics
        • Q:

          Do I HAVE to use the They're Real Remover to take off the liner, or can I use any makeup remover?
          Asked on 6/4/2015 by Kennalynn27

          1 answer

          • Brand Expert

            A:

            Hi, gorgeous!

            The 24 hour longwear formula is serious business. To get it off, we recommend using they're real! remover.

            xoxo, B

            Answered on 6/5/2015 by Product POREfessional from Benefit Cosmetics
        • Q:

          Is it easy to use?
          Asked on 1/8/2015 by Cassy

          1 answer

          • Staff Expert

            A:

            Yes, this liner is very easy to apply! Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

            Answered on 1/9/2015 by Staff Expert from ULTA.com
        • Q:

          My fake eye lashes will fall out if I use a product that has oil in it. Does it contain oil?
          Asked on 7/30/2014 by Noni from Longview wa 98632

          1 answer

        • Q:

          is this considered hypoallergenic?
          Asked on 7/26/2014 by andrea from United States

          1 answer

          • Staff Expert

            A:

            Benefit Cosmetics does not claim or test for the hypoallergenicity of their products at this time.

            Answered on 7/29/2014 by Staff Expert from ULTA.com
        • Q:

          Is this product cruelty free?
          Asked on 7/6/2014 by CER from Boston, MA

          1 answer

          • Staff Expert

            A:

            Official response from Benefit Cosmetics:

            "We do not test our products on animals nor do we permit others to do so except where it is required by law.

            We are deeply committed to the elimination of animal testing and we are playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing” in the United States and the Opal Program in France. Additionally, we are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our foremost priority.

            We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

            Answered on 7/7/2014 by Staff Expert from ULTA.com
        • Q:

          Can this product be used on the waterline?
          Asked on 6/24/2014 by Sticks from Ohio

          1 answer

          • Staff Expert

            A:

            Benefit Cosmetics has not yet tested or approved this product for use on the waterline.

            Answered on 6/25/2014 by Staff Expert from ULTA.com
        • Q:

          What colors does it come in?
          Asked on 6/22/2014 by 51Pink from United States

          1 answer

          • Staff Expert

            A:

            This product is currently only available in Black.

            Answered on 6/23/2014 by Staff Expert from ULTA.com
        • Q:

          What is the best way to remove this at the end of the day?
          Asked on 6/20/2014 by Barb

          1 answer

        Displaying questions 1-10Previous | Next »

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