ULTA
  • Home
  • / Makeup
  • / Face
  • / Face Primer
  • / Velvet Touch Primer
Japonesque Color Velvet Touch Primer

Japonesque Color

Velvet Touch Primer

Item #: 2272541 Size: 0.84 oz

Ask a Question
Exquisite weightless gel to prime skin with a veil of imperceptible velvety perfection. Glides over skin to create an invisible skin canvas that smoothes and mattifies the complexion. Creates the illusion of flawless looking skin and dramatically improves make-up hold.
Apply gel to bare skin before foundation to smooth and prime the complexion.
Cyclopentasiloxane, Dimethicone Crosspolymer, Dimethicone, Dimethicone/Vinyltrimethylsiloxysilicate Crosspolymer, Silica, Nylon-12, Sodium Hyaluronate, C12-15 Alkyl Benzoate, Ascorbyl Tetraisopalmitate, Tribehenin, Ceramide 2, PEG-10 Rapeseed Sterol, Benzyl Alcohol, Phenoxyethanol, Dehydroacetic Acid.

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Japonesque ColorVelvet Touch Primer
 
4.7

(based on 35 reviews)

94%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (24)
  • Smooth (23)
  • Lightweight (22)
  • Blends well (18)
  • Long lasting (18)

Cons

No Cons

Best Uses

  • Everyday (23)
  • All skin types (15)
  • Going out (8)
  • Sensitive skin (8)
  • Travel (6)
    • Reviewer Profile:
    • Classic style (13), Natural style (13), Trendy style (3)
    • Skin Tone:
    • Medium (14), Fair (13)

Reviewed by 35 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Feels Amazing!

By NaturalBeauty

from Chicago, IL

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Lightweight
  • Long Lasting
  • Smooth

Cons

    Best Uses

    • All Skin Types
    • Everyday
    • Going Out
    • Sensitive Skin
    • Travel

    Comments about Japonesque Color Velvet Touch Primer:

    I love this primer! I have tried so many different kinds from both drugstores and more pricey brands and this is the middle of the road. I used to use Smashbox which is still a great product but this makes my skin feel baby soft and has become my new go to primer! Coming from someone who needs it since I use a pressed powder as my foundation this product is an absolute must!

    • Skin Tone:
    • Fair
     
    5.0

    I love this product ! smooth, flawless look & feel

    By Roe

    from New Jersey

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Natural Looking
    • Smooth

    Cons

    • A little oily than I prefer

    Best Uses

    • Everyday

    Comments about Japonesque Color Velvet Touch Primer:

    I use this product nearly everyday ! It goes on smoothly & in combination with a liquid foundation offers a flawless look. I top it off with a makeup setting spray

    • Skin Tone:
    • Fair

    (0 of 3 customers found this review helpful)

     
    1.0

    wouldn't buy again

    By jay

    from canfield, OH

    About Me Classic Style

    Verified Buyer

    Pros

      Cons

      • Ineffective
      • offered no moisturizing qualities
      • watery, thin compared to "tester"
      • would not buy again. Pricey also

      Best Uses

        Comments about Japonesque Color Velvet Touch Primer:

        under make up

        • Skin Tone:
        • Medium

        (1 of 1 customers found this review helpful)

         
        5.0

        Must BUY!!!!!

        By m_n_m04

        from Los Angeles, CA

        Verified Buyer

        Comments about Japonesque Color Velvet Touch Primer:

        I have purchased one too many primers within the past two years and I finally found the one I LOVE! This primer goes on easily and leaves my face feeling refresh ALL DAY LONG! I highly recommend this to all my friends and whoever is reading this post.

         
        5.0

        Love this

        By Brit13

        from South Boston, VA

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Lightweight

        Cons

          Best Uses

          • All Skin Types
          • Everyday

          Comments about Japonesque Color Velvet Touch Primer:

          Product goes on great, it's so silky and smooth. Really makes my foundation easier to apply.

          • Skin Tone:
          • Medium

          (1 of 1 customers found this review helpful)

           
          5.0

          This is my FAVORITE

          By Dietz

          from Philadelphia, PA

          About Me Classic Style

          Pros

          • Easy To Apply
          • Lightweight
          • Long Lasting
          • Natural Looking
          • Smooth

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Travel

            Comments about Japonesque Color Velvet Touch Primer:

            This is by far the best primer I have ever used. It feels amazing and my makeup stays on all throughout my workday and happy hour. I breakout easily and this does not irritate my skin at all! Love it!

            • Skin Tone:
            • Medium

            (0 of 2 customers found this review helpful)

             
            5.0

            I love how soft my face feels and how the foundation glides

            By Peggy

            from Santa Rosa, CA

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Lightweight
            • Long Lasting
            • Natural Looking
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday

              Comments about Japonesque Color Velvet Touch Primer:

              I really don't know if my skin tone is fair or medium. Also, I like looking like I have no make-up on my face (natural), yet the foundation covers blemishes and evens skin tone.

              • Skin Tone:
              • Fair
               
              5.0

              Worth buying again & again

              By Mel

              from Nashville, TN

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Lightweight
              • Long Lasting
              • Natural Looking
              • Smooth
              • smooths & evens skin

              Cons

                Best Uses

                • All Skin Types
                • Everyday
                • Going Out

                Comments about Japonesque Color Velvet Touch Primer:

                Fills in my fine lines, wrinkles and pores. A great primer to prepare my face for foundation.

                • Skin Tone:
                • Medium
                 
                5.0

                Love this product. Goes on like silk & feels like silk!!!

                By Bun

                from My Sinai. New york

                Verified Buyer

                Pros

                • Easy To Apply
                • Smooth

                Cons

                  Best Uses

                    Comments about Japonesque Color Velvet Touch Primer:

                    It is a great base for make up application. Smooth n silky

                     
                    5.0

                    I'll buy again

                    By makeuplover

                    from Colorado

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Easy To Take-off
                    • Good Pigmentation
                    • Lightweight
                    • Long Lasting
                    • Natural Looking
                    • Noncomedogenic
                    • Smooth

                    Cons

                      Best Uses

                      • Everyday

                      Comments about Japonesque Color Velvet Touch Primer:

                      Best primer I've ever used! I now prefer this over benefit porefessional which I loved the most. Now idk about it making makeup last longer then other primers I've used because I Always top my makeup off with UD's All Nighter Setting Spray but this primer really erases pores and gives you perfect canvas for foundation & flawless looking face.

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »

                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      10 Questions | 10 Answers
                      Displaying questions 1-10
                      • Q:

                        Is this primer waterproof or sweat proof?
                        Asked on 1/7/2016 by dominique from Trinidad

                        1 answer

                        • Staff Expert

                          A:

                          Japonesque does not claim it to be waterproof, but it is formulated to dramatically improve makeup hold under all conditions.

                          Answered on 1/14/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Is this primer paraben-free and oil-free?
                        Asked on 11/16/2015 by mercedesnick from San Diego, CA

                        1 answer

                        • Staff Expert

                          A:

                          Yes, it is paraben-free as well as oil-free!

                          Answered on 11/17/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        is the bottle glass? or plastic?
                        Asked on 10/15/2015 by Kandice from New Jersey

                        1 answer

                        • Staff Expert

                          A:

                          Japonesque Color Velvet Touch Primer features a glass bottle.

                          Answered on 10/20/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Does this primer help with brightening of the skin or assist with redness? Also does this claim to make makeup last all day? Thanks :)
                        Asked on 10/10/2015 by makeupislife

                        1 answer

                        • Staff Expert

                          A:

                          Velvet Touch Primer does not brighten skin nor does it reduce redness. Wear time varies due to individual factors such as skin type and environment.

                          Japonesque Color does offer one color correcting product, the Color Correcting Crayon:
                          http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod12051075

                          Shade 2 (green) is ideal to neutralize redness.

                          Answered on 10/14/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Does this product contain silicone?
                        Asked on 9/16/2015 by mttm

                        1 answer

                        • Staff Expert

                          A:

                          Japonesque Color Velvet Touch Primer is not silicone-free. All ingredients are listed below for easy reference.

                          Cyclopentasiloxane, Dimethicone Crosspolymer, Dimethicone, Dimethicone/Vinyltrimethylsiloxysilicate Crosspolymer, Silica, Nylon-12, Sodium Hyaluronate, C12-15 Alkyl Benzoate, Ascorbyl Tetraisopalmitate, Tribehenin, Ceramide 2, PEG-10 Rapeseed Sterol, Benzyl Alcohol, Phenoxyethanol, Dehydroacetic Acid.

                          Answered on 9/16/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Which of your primers works best on older skin for fine line and pore coverage ?
                        Asked on 8/22/2015 by Amber

                        1 answer

                        • Staff Expert

                          A:

                          Velvet Touch Primer helps to minimize the appearance of fine lines, wrinkles, and enlarged pores, so it is a great option to address your concerns.

                          Answered on 8/25/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Is this primer non-comedogenic? I'm very acne-prone and don't want to cause any clogged skin :)
                        Asked on 8/19/2015 by Makeup Addict from Denver, CO

                        1 answer

                        • Staff Expert

                          A:

                          Japonesque Color does not perform noncomedogenic testing of any of their products to make this claim. Color Velvet Touch Primer is formulated for all skin types. If you have any concerns regarding an ingredient or formula, especially in cases of an allergy or sensitivity or if you have a diagnosed skin condition, it is always best to consult your physician prior to introducing a new product into your personal care regimen. All ingredients are listed below for easy reference:

                          Cyclopentasiloxane, Dimethicone Crosspolymer, Dimethicone, Dimethicone/Vinyltrimethylsiloxysilicate Crosspolymer, Silica, Nylon-12, Sodium Hyaluronate, C12-15 Alkyl Benzoate, Ascorbyl Tetraisopalmitate, Tribehenin, Ceramide 2, PEG-10 Rapeseed Sterol, Benzyl Alcohol, Phenoxyethanol, Dehydroacetic Acid.

                          Answered on 8/19/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Is this good for oily skin?
                        Asked on 7/5/2015 by Nikki

                        1 answer

                        • Staff Expert

                          A:

                          This product is formulated for all skin types. Those with oily skin love its mattifying effect!

                          Answered on 7/7/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Does this product work as well on very dry skin?
                        Asked on 3/21/2015 by Klnsnanny

                        1 answer

                        • Staff Expert

                          A:

                          This product is formulated for all skin types. For best results on dry skin, moisturize prior to application. Exfoliating skin 2-3x weekly will also help to ensure smooth skin texture and perfect application.

                          Answered on 3/23/2015 by Staff Expert from ULTA.com
                      • Q:

                        Since Too Faced's Hangover Primer has a "dewy" finish which I'm not fond of (I'm sorry TF! But I'm still your fan.)I wanted to try something new until my ULTA Spring Trend Magazine came to me and I read about Japonesque's Velvet Touch Primer that is a weightless gel and has a matte finish!
                        I really wanted to try this product but how do I apply this primer? With my hands? Or a Certain Type of Brush? (Ex. Liquid Foundation brush or a Kabuki brush, etc.)?
                        Asked on 2/23/2015 by WildPuppy from Providence, RI

                        1 answer

                        • Staff Expert

                          A:

                          The Velvet Touch Primer is a wonderful option for you! You'll love the finish and feel. This product is best applied with your fingertips or any Japonesque synthetic foundation brush.

                          Answered on 2/24/2015 by Staff Expert from ULTA.com
                      Displaying questions 1-10

                      Do you have a question about this product?