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L'Oréal Superior Preference Mousse Absolue

L'Oréal

Superior Preference Mousse Absolue

Pure Medium Brown 500

Item #: 2270541 Size: 3.2 oz

L'Oréal introduces the first reusable automatic hair color, Superior Preference Mousse Absolue. Absolute color perfection at the push of a button. Automatic, Reusable Color: With just one push, the perfect ratio of color and activator crème is automatically mixed for an easy application. This no-mix, reusable system keeps color fresh and allows for seamless root touch ups or multiple applications on shorter hair as soon as you are ready to re-color.

Fresh, Brilliant, Multi-Tonal Color: These high-performance dyes are kept in their original state and preserved from light, maintaining their peak power, releasing it only at the last moment when diffused into the foam. Color is fresh, powerful and brilliant, adding luminous layers of multi-tonal color and mirror shine to every strand. Grays are covered beautifully.

Absolute Convenience: No-mix, non-drip mousse allows for a no-mess application even on hard-to-reach areas. As easy to apply as shampoo with a diffuser to target roots for a seamless root touch up. Up to 8 weeks of color vibrancy*. *When using system of shampoo and conditioner vs. non-conditioning shampoo.

Absolute Wear: Use the exclusive Care Supreme Conditioner with Anti-Oxidant and UV Filter week after week for soft, silky and shiny hair. This carton contains: 1 Color Mousse Product, 1 Diffuser Applicator, 1 Care Supreme Conditioner, 1 User Guide & 2 pairs of high-quality gloves.



Colorant/Colourant: Aqua/Water/Eau, Trideceth-2 Carboxamidemea, Propylene Glycol, Hexylene Glycol, PEG-2, Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat, Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Propane, Oleic Acid, Sodium Diethylaminopropyl Cocoa-Spartamide, Butane, 2,4 Diaminophenoxyethanol HCl, m-Aminophenol, Sodium Metabisulfite, Eugenol, Thiogly-Cerin, Toluene-2,5 Diamine, Ammonium Acetate, Pentasodium Pentetate, N,N-BIS(2-Hydroxyethyl)-p-Phentlenediamene Sulfate, Linalool, Isobutane, Alpha-Isomethyl Ionone, Parfum/Fragrance, Resorcinol, Citronellol, Erythorbic Acid Fil D159542/7.

Developer/Revelateur: Aqua/Water/Eau, Hydrogen Peroxide, Butane, Ceteryl Alcohol, Isobutane, Propane, Sodium Stannate, Trideceth-2 Carboxamide MEA, Pentasodium Pentetate, Phosphoric Acid, Ceteareth-25, Tetrasodium Pyrophosphate, Glycerin, Fil D55575/4.

Care Supreme Conditioner/Soin Sublimateur De Couleur: Aqua/Water/Eay, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/CandelillaWax/Cire De Candelilla, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Alcohol Denat, Lecithin, Tocopherol, Sodium PCA, Oleth-10, PPG-5-Ceteth-20, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Dihydro-Chloride, Limonene, Camelina Sativa Oil/Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Parfum/Fragrance, Geraniol, Disodium Cocoamphodipropionate, Cetrimonium Chloride, Butylphenyl Methyl-propional, Citronellol, Hexyl Cinnamal, Mayl Cinnamal, Fil D158454/4.

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Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalSuperior Preference Mousse Absolue
 
2.2

(based on 774 reviews)

28%

of respondents would recommend this to a friend.

Pros

  • Easy to use (190)
  • Effective (58)
  • Good value (50)
  • Great color (40)
  • Lightweight (36)

Cons

  • Not effective (113)
  • Poor texture (23)
  • Color misrepresented (14)
  • Complicated to use (14)
  • Doesn't last (12)

Best Uses

  • Women (46)
  • Touch ups (35)
  • Graying hair (34)
  • On-the-go (15)
  • New look (13)
    • Was this a gift?:
    • No (58)
    • Commitment To Color:
    • Permanent (62), Semi-permanent (10), Demi-permanent (4), Temporary (3)
    • Reviewer Profile:
    • Brand buyer (115), Budget shopper (63), Beauty conscious (38), Survivalist / minimalist (21), Product junkie (14)
    • My Beauty Routine Takes:
    • 30 minutes (112), 10 minutes (42), 1+ hour (30)

Reviewed by 774 customers

Displaying reviews 1-10

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5.0

love it

By Paula

from Massachusetts

About Me Professional Stylist

Verified Buyer

Pros

  • Easy To Use

Cons

    Best Uses

    • New Look
    • Touch Ups

    Comments about L'Oréal Superior Preference Mousse Absolue:

    So easy

    • Commitment To Color:
    • Permanent
     
    5.0

    so convenient

    By Tinkerbell3110

    from Dallas

    Comments about L'Oréal Superior Preference Mousse Absolue:

    No drip, no mess and the color develops quickly. Just ensure that the bottle is shaken well just before using. I highly recommend

     
    5.0

    great coverage!

    By Dyani

    from TN

    About Me Minimalist

    Verified Buyer

    Pros

    • Easy To Use
    • Great Color
    • Natural Look

    Cons

      Best Uses

      • New Look

      Comments about L'Oréal Superior Preference Mousse Absolue:

      great products

      • Commitment To Color:
      • Demi-Permanent

      (0 of 1 customers found this review helpful)

       
      1.0

      Horrible do not buy

      By Laura

      from New York

      Verified Buyer

      Comments about L'Oréal Superior Preference Mousse Absolue:

      Would give this a zero but it won't let you. Do not waste your money

      • Was this a gift?:
      • No
       
      5.0

      THIS HAIR COLOR IS ...

      By Nerdy Woman

      from Undisclosed

      Comments about L'Oréal Superior Preference Mousse Absolue:

      THIS HAIR COLOR IS AWESOME!!! Both my sister and I have tried just about every brand of hair color, trying to cover the grays (I have more than she does, but then I also have thicker hair) and get the deep, rich auburn red we love. My hair, just an inch or two past shoulder length, is naturally a dark brown, but at 56, there is a lot of GRAY. Mousse Absolue covered it completely, but I can appreciate what some other reviewers have said. I think the secret is in the application... I wasted almost an entire application (I should have had enough for nearly 2) before I realized that a light touch on the button wouldn't get the color. The foam suspension agent comes out much more easily. Press a little harder and get the consistency of barely thawed Cool Whip (sorry, Loreal, I couldn't think of anything else with which most US customers might be familiar). I WISH THEY'D TOLD ME THAT IN THE INSTRUCTIONS. On the upside, my hair came out perfect and if it were shorter, I could have colored my hair in a white dress (while the color developed it brushed against my ratty old hair coloring shirt). It did not drip at all. I always have a few wet paper towels on hand to wipe up drips and messes while I'm coloring. They were all still sitting by the sink, unused, when I was done. The old Loreal tagline, because you're worth it, may or may not be true, but Mousse Absolue is definitely worth the higher price. I've spent 10 times as much at a salon and came away with an awful bright orange stripe on top (colorist thought my roots would require a lot more developing time). I can't wait to show my sister!!!

       
      2.0

      Mess free but I have to use 2 boxes and I have short hair

      By Ticer

      from Ithaca, NY

      Verified Buyer

      Comments about L'Oréal Superior Preference Mousse Absolue:

      Had to use 2 on my hair, and I have short hair

      (1 of 1 customers found this review helpful)

       
      1.0

      Did not cover roots

      By Unhappy

      from SC

      Comments about L'Oréal Superior Preference Mousse Absolue:

      Did not cover gray! Used it all throughly and left with gray roots. Will never use again!

       
      4.0

      great color

      By dpyeatt

      from shawnee ok

      Verified Buyer

      Comments about L'Oréal Superior Preference Mousse Absolue:

      good color covers most grays last 4 to 6 weeks

       
      4.0

      Mousse haircolor

      By Aim

      from Toledo

      Verified Buyer

      Comments about L'Oréal Superior Preference Mousse Absolue:

      Goes on easy. Got keep can upright though. Develops fast and color looks great. Only downfall color fades fast 2 wks. But reds are like that.

       
      1.0

      Terrible, Useless Product

      By Valentine

      from Myrtle Beach, SC

      Comments about L'Oréal Superior Preference Mousse Absolue:

      Nice try, Loreal, but you big time blew it with this product. The color doesn't mix well, and the color doesn't last. Nice concept - that it mixes as you need it in one container - just wish they had accomplished the goal. Back to the drawing board on this one, Loreal, and hope you succeed for real before putting it on the market next time.

      Displaying reviews 1-10

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