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Too FacedShadow Insurance Primer
Too Faced

Shadow Insurance Primer

Item #: 2154464

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Primer
 
4.5

(based on 760 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (639)
  • Easy to apply (598)
  • Smooth look (454)
  • Easy removal (296)
  • Blends well (205)

Cons

  • Creases (35)
  • Fades (25)
  • Difficult removal (16)
  • Difficult to apply (16)
  • Smudges (11)

Best Uses

  • Everyday (643)
  • Going out (362)
  • Sensitive eyes (211)
  • Travel (204)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (285), Natural style (277), Trendy style (158)
    • Skin Tone:
    • Fair (236), Medium (174), Deep (10)

Reviewed by 760 customers

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Displaying reviews 1-10

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5.0

Awesome!

By Khristian

from Kentucky

Pros

  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about Too Faced Shadow Insurance Primer:

    I have oily skin and my eye shadow usually creases, but this primer makes my eye shadow last all day! No creases, or smudges. It looks just as good at the end of the day as it did when I first applied it!

    • Skin Tone:
    • Fair

    (1 of 1 customers found this review helpful)

     
    3.0

    mixed feelings

    By amandazzle

    from silver spring, md

    About Me Natural Style

    Pros

    • Blends Well
    • Cute package
    • Long Lasting
    • Smooth Look

    Cons

    • Product Seperates
    • Stays On Fingers
    • Unpleasant Odor

    Best Uses

      Comments about Too Faced Shadow Insurance Primer:

      I bought this to replace my UD Primer potion that I had used up. I read up on this product and thought i'd try something new.

      To compare how it's better than the UDPP:
      - Texture is smoother. No bumpyness, so colors apply smoothly.
      - Texture dries to a slight tackiness, which helps eyeshadows adhere better.
      - Staying power is slightly better.
      - Cuter, slimmer packaging.

      Why it's worse:
      - Tackiness makes it a bit harder to blend.
      - SMELLS AWFUL. Is it just my tube? I've never heard complaints of an odor.
      - The great staying power unfortunately makes it stay on my fingers after i've applied it.
      - I am aware that the product separates, and even when I massage it before using it, I always get the runny liquid coming out first.
      - The softness of the tube makes it harder to control how much product is going to come out.

      Overall, the product does what it's supposed to. Honestly the smell is a kind of a dealbreaker to me, I might search around for a different brand, but I wouldn't repurchase. I'd rather go back to UD.

      • Skin Tone:
      • Medium
       
      4.0

      Must try!

      By Virginia

      from The Burg

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

        • Everyday

        Comments about Too Faced Shadow Insurance Primer:

        Place a small bit on the lid and apply shadow and you are done! and it stays

        • Skin Tone:
        • Medium
         
        5.0

        It Performs As Advertised

        By Chat

        from PA

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Long Lasting
        • No Creases On Your Eyelid
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Sensitive Eyes

          Comments about Too Faced Shadow Insurance Primer:

          This shadow base does what it says it will do. I have never had a crease or a line of eyeshadow when I use it. And I always had my eyeshadow creased and lined an hour after I applied the shadow before using this.

          My eyeshadow stays fresh and true for 10+ hours after I use this product. This eyelid primer works for cream and powder shadow equally well. My eyeliner does not smear or flake off when I use it with this product either.

          • Skin Tone:
          • Fair
           
          2.0

          ok

          By WoofMom0704

          from New York, NY

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Long Lasting

          Cons

          • Creases

          Best Uses

            Comments about Too Faced Shadow Insurance Primer:

            I bought this to try something new from the UD shadow primer I'm used to. Upon opening the tube, I noticed that this Too Faced primer is oily. I used it prior to makeup, waited a few minutes before applying my shadow and noticed that later on in the day some creasing appeared.

            It's not a love for me and I'll probably go back to UD once I finish this tube.

            • Skin Tone:
            • Medium
             
            5.0

            virtually creaseless

            By creativegirl * 8

            from San Diego County

            About Me Classic Style

            Verified Buyer

            Pros

              Cons

                Best Uses

                  Comments about Too Faced Shadow Insurance Primer:

                  I have been using this for 2 years. Best ever shadow base

                  • Skin Tone:
                  • Fair
                   
                  5.0

                  Best Primer Ever

                  By buttr_pcan

                  from Winter Garden, FL

                  About Me Classic Style

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday

                    Comments about Too Faced Shadow Insurance Primer:

                    I use this product daily under my NYX Jumbo eye pencils and my paintpots. I can do my eye look in the morning before 6:30am and if I don't get home till after 11pm it is still going strong. I can also use this primer under my eye before putting on my concealer and it is not overly drying. The other primer potion that I tried to use under the eye area gave me "pills" under my eye and I couldn't blend them out, ended up redoing my under eye area. I just have to make sure that I use a little (about the size of my ipod earphone jack) because if I use too much then it doesn't work as well. I've found using that size product I can do both eyes and my lips as well. You just have to be sure that your lips are exfoliated and moisterized.

                    • Skin Tone:
                    • Medium
                     
                    4.0

                    Great primer.

                    By beautyobsessed03

                    from Marquette, MI

                    Pros

                    • Easy Removal
                    • Easy To Apply
                    • Long Lasting

                    Cons

                      Best Uses

                      • Everyday

                      Comments about Too Faced Shadow Insurance Primer:

                      This primer works great. It blends in easily and holds your eyeshadow on all day long.

                       
                      5.0

                      Awesome :)

                      By Michelle

                      from Alabama

                      About Me Natural Style

                      Pros

                      • Easy Removal
                      • Easy To Apply
                      • Long Lasting
                      • Smooth Look

                      Cons

                        Best Uses

                        • Everyday
                        • Sensitive Eyes

                        Comments about Too Faced Shadow Insurance Primer:

                        Awesome stuff I gotta say. Well worth the price! Takes only a little to do it's job! I'm still able to smoothly apply eye shadow as if it's not there .This is also the only primer I've used that doesn't irritate my sensitive skin. Other primers I've used caused a slightly burning sensation . Not this one though! I wish the tube was a little bigger for the price, but shoot, I'll still be purchasing in the future!

                        • Skin Tone:
                        • Medium
                         
                        5.0

                        best ever

                        By chio21

                        from homestead,fl

                        About Me Trendy Style

                        Verified Buyer

                        Pros

                        • Bestever

                        Cons

                          Best Uses

                            Comments about Too Faced Shadow Insurance Primer:

                            Best eye primer ever...

                            • Skin Tone:
                            • Medium

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                            Q&A

                            Product Q&A

                            Do you have questions about this product?

                            Get answers from in-house experts.

                            4 Questions | 4 Answers
                            Displaying questions 1-4
                            • Q:

                              Does the primer have a color?
                              Asked on 9/18/2014 by Kel from Grand Rapids, Michigan

                              1 answer

                              • Staff Reviewer

                                A:

                                This product has a nude tint that, once applied, dries down to a colorless finish. It is suitable for all skin tones.

                                Answered on 9/19/2014 by Staff Expert from ULTA.com
                            • Q:

                              I've had this product for about a year unused cause I was still using another primer product. Will I still be able to use it since it has been unopened all this time??
                              Asked on 9/16/2014 by Ashadash from Missouri

                              1 answer

                              • Staff Reviewer

                                A:

                                The shelf life on Shadow Insurance is 36 months, so it should be fine.

                                There will possibly be a little oiliness when the product is first squeezed due to the heating and filling process, but this does go away and is not a sign that the product is old.

                                Answered on 9/22/2014 by Staff Expert from ULTA.com
                            • Q:

                              How about eyeliner? Does it help that stay on also?
                              Asked on 8/24/2014 by Renee from 14006

                              1 answer

                              • Staff Reviewer

                                A:

                                Yes, Too Faced Shadow Insurance Primer extends the wear of your eyeliner, too!

                                Answered on 8/27/2014 by Staff Expert from ULTA.com
                            • Q:

                              How many fluid ounces does this contain?
                              Asked on 3/29/2014 by Lizzyh

                              1 answer

                              • Staff Reviewer

                                A:

                                This product's size is 0.35 oz.

                                Answered on 3/31/2014 by Staff Expert from ULTA.com
                            Displaying questions 1-4

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