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Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer

Too Faced

Shadow Insurance Anti-Crease Eyeshadow Primer

Item #: 2297624 Size: 0.35 oz

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Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer
 
4.5

(based on 925 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (755)
  • Easy to apply (719)
  • Smooth look (542)
  • Easy removal (354)
  • Blends well (262)

Cons

  • Creases (47)
  • Fades (29)
  • Difficult removal (19)
  • Difficult to apply (16)
  • Smudges (14)

Best Uses

  • Everyday (757)
  • Going out (424)
  • Sensitive eyes (257)
  • Travel (247)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (343), Natural style (333), Trendy style (185)
    • Skin Tone:
    • Fair (306), Medium (244), Deep (14)

Reviewed by 925 customers

Displaying reviews 1-10

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2.0

Does nothing for me

By Simone

from 95064

Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

I've used UD's Primer Potion for the longest time and just decided to try out too faced's shadow primer to change things up. Unfortunately this did nothing for me. my shadows crease and my lids get oily which has never happened to me with UD's primer potion. Not worth it.

 
5.0

I love it this brand never let's me down

By Savannah

from Las cruces, NM

About Me Trendy Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    Awesome product. Works all day and Great for your vibrant eyeshadow to stay on while dancing at the bar

    • Skin Tone:
    • Medium
     
    5.0

    Loveeee

    By Make up guru

    from Tupelo, MS

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

    • Difficult Removal

    Best Uses

    • Everyday

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    Helped my eyeshadow keep its color ALL day!

    • Skin Tone:
    • Medium
     
    4.0

    I'm definatly going to continue buying this product!

    By Ellie

    from Ann Arbor Michigab

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Going Out

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      Overall great product

      • Skin Tone:
      • Medium
       
      5.0

      Best Eyeshadow Primer Ever !!!!

      By SJ

      from SC

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      When I first started to wear eye shadow, I would use the Clinique which it didn't last long and Urban Decay's eye shadow primer was okay but this one is by far my favorite ! My eye shadow stays on all day and I will definitely repurchase this item !

       
      5.0

      Been using this product since 2007

      By Lovely Becky

      from Goodyear AZ

      About Me Trendy Style

      Verified Buyer

      Pros

      • Good Colors
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

      • Difficult Removal

      Best Uses

      • Everyday

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      I love using this product. My eyeshadow stays on until I remove it with eye make up remover. Will keep using this product. I love the packaging and I love that is a tube it will not dry out.

      • Skin Tone:
      • Deep
       
      5.0

      Love it!

      By Antasiarose Instagram

      from Utah

      About Me Trendy Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        Love it! This helps eyeshadow last longer and great to mix in with eyeshadow for a more drastic color

        • Skin Tone:
        • Fair
         
        5.0

        Switched from Urban Decay eye primer

        By ARJules

        from Jonesboro, AR

        About Me Trendy Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          Since Urban Decay changed their packaging, and it seems, their formula, I had been looking for a new, good eye primer. I searched online for best eye primers and saw this one rated extremely well. I saw that it had been tested by a woman who was a little bit older, so had trouble with her eye shadow creasing throughout the day. Since she liked it so well, I decided to try it.
          I was very glad I did! Not only has my eyeshadow application been extremely smooth and noticeably better, but it has stayed in place longer (all day) without creasing or clumping. I would definitely recommend it to others.

          • Skin Tone:
          • Fair
           
          5.0

          Actually works

          By NightRN

          from Cumberland, ri

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out

            Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

            Keeps shadow on looking fresh through my 15 hour night shift

            • Skin Tone:
            • Fair
             
            4.0

            No creases!!

            By Lisa

            from Spring Hill, TN

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

              I really needed a long lasting eye shadow primer that would keep my eye makeup from "melting" on me. This really seems to make the shadow and eyeliner "stick" to my eye like it is supposed to.

              • Skin Tone:
              • Medium

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              11 Questions | 11 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                Does the shadow insurance primer have to dry completely prior to application of eye shadows? Or should I apply eye shadow while the primer is still wet on the eye lid?
                Asked on 4/28/2016 by Crystal from USA

                1 answer

                • Brand Expert

                  A:

                  Hi Crystal,

                  Apply Shadows directly after applying Shadow Insurance Eye Primer.

                  Answered on 5/4/2016 by Brand Expert from Too Faced Cosmetics
              • Q:

                If I purchase the face primer, do I still need the eyeshadow primer??
                Asked on 4/6/2016 by Erica from Georgia, US

                1 answer

                • Brand Expert

                  A:

                  Hi Erica,

                  Yes. Shadow Insurance is made for the eye.
                  Shadow insurance, neutralizes lid color, & locks down pigment for up to 24 hours of crease proof, smudge proof wear.

                  Answered on 4/7/2016 by Brand Expert from Too Faced Cosmetics
              • Q:

                I also use concealer on my eyes will this product work over concealer?
                Asked on 10/31/2015 by maggie from Discovery Bay

                1 answer

                • Staff Expert

                  A:

                  When used in conjunction with concealer, this product should be applied underneath your concealer for best results.

                  Answered on 11/4/2015 by Staff Expert from ULTA Beauty
              • Q:

                Is this primer water or oil based?
                Asked on 8/19/2015 by Merry Mermaid from Chino, CA

                1 answer

                • Staff Expert

                  A:

                  This product features an anhydrous, silicone-based formula. All ingredients are listed below for easy reference:

                  Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. May Contain: Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

                  Answered on 8/19/2015 by Staff Expert from ULTA Beauty
              • Q:

                Is this good for oily eyelids?
                Asked on 5/25/2015 by syd

                1 answer

                • Staff Expert

                  A:

                  Absolutely! For those with oily lids, we definitely recommend using an eye primer such as Shadow Insurance to help extend your eye makeup's wear and to prevent it from creasing, flaking, or transferring.

                  Answered on 5/26/2015 by Staff Expert from ULTA Beauty
              • Q:

                does this go on before or after powder foundation?
                Asked on 5/10/2015 by Melly from US

                1 answer

                • Staff Expert

                  A:

                  Too Faced Shadow Insurance Primer is applied to clean eyelids prior to eyeshadow application.

                  Answered on 5/11/2015 by Staff Expert from ULTA Beauty
              • Q:

                Is this product recommended for very sensitive eyes? I have chronic dry eye and have had trouble with another popular primer.
                Asked on 2/11/2015 by natthebratster from Las Vegas

                1 answer

                • Staff Expert

                  A:

                  Shadow Insurance is formulated without parabens, synthetic dyes and fragrances which are common requests for those with sensitivities. This product can be tested at your nearest ULTA store:
                  http://www.ulta.com/ulta/stores/storelocator.jsp

                  Answered on 2/16/2015 by Staff Expert from ULTA.com
              • Q:

                Does the primer have a color?
                Asked on 9/18/2014 by Kel from Grand Rapids, Michigan

                1 answer

                • Staff Expert

                  A:

                  This product has a nude tint that, once applied, dries down to a colorless finish. It is suitable for all skin tones.

                  Answered on 9/19/2014 by Staff Expert from ULTA.com
              • Q:

                I've had this product for about a year unused cause I was still using another primer product. Will I still be able to use it since it has been unopened all this time??
                Asked on 9/16/2014 by Ashadash from Missouri

                1 answer

                • Staff Expert

                  A:

                  The shelf life on Shadow Insurance is 36 months, so it should be fine.

                  There will possibly be a little oiliness when the product is first squeezed due to the heating and filling process, but this does go away and is not a sign that the product is old.

                  Answered on 9/22/2014 by Staff Expert from ULTA.com
              • Q:

                How about eyeliner? Does it help that stay on also?
                Asked on 8/24/2014 by Renee from 14006

                1 answer

                • Staff Expert

                  A:

                  Yes, Too Faced Shadow Insurance Primer extends the wear of your eyeliner, too!

                  Answered on 8/27/2014 by Staff Expert from ULTA.com
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