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Too FacedShadow Insurance Anti-Crease Eye Shadow Primer

Too Faced

Shadow Insurance Anti-Crease Eye Shadow Primer

Item #: 2297624 Size: 0.35 oz

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Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eye Shadow Primer
 
4.5

(based on 866 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Long lasting (708)
  • Easy to apply (671)
  • Smooth look (503)
  • Easy removal (328)
  • Blends well (236)

Cons

  • Creases (43)
  • Fades (27)
  • Difficult removal (17)
  • Difficult to apply (16)
  • Smudges (12)

Best Uses

  • Everyday (711)
  • Going out (393)
  • Sensitive eyes (240)
  • Travel (229)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (325), Natural style (313), Trendy style (174)
    • Skin Tone:
    • Fair (282), Medium (221), Deep (12)

Reviewed by 866 customers

Displaying reviews 1-10

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5.0

Perfect for my hooded eyelids

By Babs

from Alaska

About Me Classic Style

Verified Reviewer

Pros

    Cons

      Best Uses

      • Oily Skin

      Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

      I have very oily skin and hooded eyes, I've never had eyeshadow last a whole work day. I decided to try this after reading reviews and I LOVE IT. I put it on after moisturizing and foundation and kept checking my lids through out the day. NO crease! Going on 9 hours now, even helped my Stila eyeliner

      • Skin Tone:
      • Medium
       
      4.0

      Does the job

      By Ev

      from Long Beach

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

        This is my second tube of this product so needless to say, I love it. It does what it states it will do. Plus a little goes a long way This tube will last me 6 months easy

        • Skin Tone:
        • Medium
         
        4.0

        I would buy this product again it's crease proof.

        By Natural One

        from Eastvale CA

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Sensitive Eyes

          Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

          You don't need a lot to have it work. I like how it h edhelps the color intensity on my shadows. The colors are bold.

          • Skin Tone:
          • Fair
           
          5.0

          AMAZING primer!!!

          By Jess the Mess

          from Charlotte, NC

          About Me Natural Style

          Pros

          • Blends Well
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

          • Difficult Removal

          Best Uses

          • Everyday
          • Going Out
          • Travel

          Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

          This stuff is absolutely incredible. I'm not one to post reviews but I couldn't skip out on raving over this product. Even after hours in a Turkish bath in Budapest my eyeshadow was still perfect and I continued to get compliments on it. I work in a hot kitchen but my eye makeup is always in tact when I leave for the night. Every time I use it I get compliments! I will continue to buy this!

          • Skin Tone:
          • Fair

          (1 of 1 customers found this review helpful)

           
          3.0

          Not the best but gets the job done

          By Mimimonster

          from spartanburg sc

          About Me Classic Style

          Verified Buyer

          Pros

          • Good Pigmentation

          Cons

          • Creases
          • Fades
          • Hard To Spread Evenly
          • Lasts About 12 Hours
          • Shadow Fades Around Edges
          • Very Thin Cream

          Best Uses

          • Everyday

          Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

          Thought I would try something different. I am A middle-aged woman with oily skin. Does okay UNLESS you begin to perspire. Then it fades fast. I bought it in December so I don't think it will work during our southern summer. The shadow on my upper brow vanishes by early evening. I will finish using the product but after that I will move on.

          • Skin Tone:
          • Medium

          (1 of 1 customers found this review helpful)

           
          5.0

          Eyeliner primer too!

          By Life of passion

          from Chicago, IL

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

            As other reviewers have stated: you'll need to shake the tube to mix, otherwise only clear liquid comes out at first. I only needed a drop the size of a ballpoint pen tip to cover both eyelids. The best is that it smoothes out tiny imperfections on my eyelids so that I can wear any type of shadow ie: metallic, matte or cream and it looks flawless for hours. Also, my eyeliner used to bleed within an hour of application, but now it lasts through my work day!

            • Skin Tone:
            • Medium

            (1 of 1 customers found this review helpful)

             
            5.0

            Provides a Great Eyeshadow Base

            By Elsita

            from Florida

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes
              • Travel

              Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

              This base is one I have used for several years. I am a senior citizen. This base prevents eye shadow from getting in lid creases and allows for a smooth shadow application.

              • Skin Tone:
              • Medium

              (1 of 1 customers found this review helpful)

               
              5.0

              It really works

              By Julie20

              from Hoffman Estates, IL

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Sensitive Eyes

                Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

                It doesn't crease...If you are looking for a eye primer buy this one you'll be so happy with the results

                • Skin Tone:
                • Medium

                (1 of 1 customers found this review helpful)

                 
                5.0

                Works Like Magic!

                By cheeks_mcghee_z

                from DeLand, FL

                Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

                This stuff is the best eyeshadow primer I've ever used. I received it as a sample and I fell in love. It goes on seamlessly and feels silky. It dries fast and it is the perfect primer for any eyeshadow. I never have to worry about oily creases or my eyeshadow fading again. Highly recommend!

                (1 of 1 customers found this review helpful)

                 
                5.0

                Best Eyelid Primer available!!!

                By Cherese

                from Cincinnati, OH

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

                  This is definitely the best eyelid primer available on the market. I've tried them all...I love this primer even when I am using eyeshadows from other brands!

                  • Skin Tone:
                  • Medium

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  9 Questions | 9 Answers
                  Displaying questions 1-9
                  • Q:

                    I also use concealer on my eyes will this product work over concealer?
                    Asked on 10/31/2015 by maggie from Discovery Bay

                    1 answer

                    • Staff Expert

                      A:

                      When used in conjunction with concealer, this product should be applied underneath your concealer for best results.

                      Answered on 11/4/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Is this primer water or oil based?
                    Asked on 8/19/2015 by Merry Mermaid from Chino, CA

                    1 answer

                    • Staff Expert

                      A:

                      This product features an anhydrous, silicone-based formula. All ingredients are listed below for easy reference:

                      Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. May Contain: Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

                      Answered on 8/19/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Is this good for oily eyelids?
                    Asked on 5/25/2015 by syd

                    1 answer

                    • Staff Expert

                      A:

                      Absolutely! For those with oily lids, we definitely recommend using an eye primer such as Shadow Insurance to help extend your eye makeup's wear and to prevent it from creasing, flaking, or transferring.

                      Answered on 5/26/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    does this go on before or after powder foundation?
                    Asked on 5/10/2015 by Melly from US

                    1 answer

                    • Staff Expert

                      A:

                      Too Faced Shadow Insurance Primer is applied to clean eyelids prior to eyeshadow application.

                      Answered on 5/11/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Is this product recommended for very sensitive eyes? I have chronic dry eye and have had trouble with another popular primer.
                    Asked on 2/11/2015 by natthebratster from Las Vegas

                    1 answer

                    • Staff Expert

                      A:

                      Shadow Insurance is formulated without parabens, synthetic dyes and fragrances which are common requests for those with sensitivities. This product can be tested at your nearest ULTA store:
                      http://www.ulta.com/ulta/stores/storelocator.jsp

                      Answered on 2/16/2015 by Staff Expert from ULTA.com
                  • Q:

                    Does the primer have a color?
                    Asked on 9/18/2014 by Kel from Grand Rapids, Michigan

                    1 answer

                    • Staff Expert

                      A:

                      This product has a nude tint that, once applied, dries down to a colorless finish. It is suitable for all skin tones.

                      Answered on 9/19/2014 by Staff Expert from ULTA.com
                  • Q:

                    I've had this product for about a year unused cause I was still using another primer product. Will I still be able to use it since it has been unopened all this time??
                    Asked on 9/16/2014 by Ashadash from Missouri

                    1 answer

                    • Staff Expert

                      A:

                      The shelf life on Shadow Insurance is 36 months, so it should be fine.

                      There will possibly be a little oiliness when the product is first squeezed due to the heating and filling process, but this does go away and is not a sign that the product is old.

                      Answered on 9/22/2014 by Staff Expert from ULTA.com
                  • Q:

                    How about eyeliner? Does it help that stay on also?
                    Asked on 8/24/2014 by Renee from 14006

                    1 answer

                    • Staff Expert

                      A:

                      Yes, Too Faced Shadow Insurance Primer extends the wear of your eyeliner, too!

                      Answered on 8/27/2014 by Staff Expert from ULTA.com
                  • Q:

                    How many fluid ounces does this contain?
                    Asked on 3/29/2014 by Lizzyh

                    1 answer

                    • Staff Expert

                      A:

                      This product's size is 0.35 oz.

                      Answered on 3/31/2014 by Staff Expert from ULTA.com
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