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Too FacedShadow Insurance Anti-Crease Eye Shadow Primer

Too Faced

Shadow Insurance Anti-Crease Eye Shadow Primer

Item #: 2297624 Size: 0.35 oz

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Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eye Shadow Primer
 
4.5

(based on 865 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Long lasting (708)
  • Easy to apply (671)
  • Smooth look (503)
  • Easy removal (328)
  • Blends well (236)

Cons

  • Creases (43)
  • Fades (27)
  • Difficult removal (17)
  • Difficult to apply (16)
  • Smudges (12)

Best Uses

  • Everyday (711)
  • Going out (393)
  • Sensitive eyes (240)
  • Travel (229)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (324), Natural style (313), Trendy style (174)
    • Skin Tone:
    • Fair (282), Medium (220), Deep (12)

Reviewed by 865 customers

Displaying reviews 1-10

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4.0

Does the job

By Ev

from Long Beach

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

    This is my second tube of this product so needless to say, I love it. It does what it states it will do. Plus a little goes a long way This tube will last me 6 months easy

    • Skin Tone:
    • Medium
     
    4.0

    I would buy this product again it's crease proof.

    By Natural One

    from Eastvale CA

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Sensitive Eyes

      Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

      You don't need a lot to have it work. I like how it h edhelps the color intensity on my shadows. The colors are bold.

      • Skin Tone:
      • Fair
       
      5.0

      AMAZING primer!!!

      By Jess the Mess

      from Charlotte, NC

      About Me Natural Style

      Pros

      • Blends Well
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

      • Difficult Removal

      Best Uses

      • Everyday
      • Going Out
      • Travel

      Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

      This stuff is absolutely incredible. I'm not one to post reviews but I couldn't skip out on raving over this product. Even after hours in a Turkish bath in Budapest my eyeshadow was still perfect and I continued to get compliments on it. I work in a hot kitchen but my eye makeup is always in tact when I leave for the night. Every time I use it I get compliments! I will continue to buy this!

      • Skin Tone:
      • Fair

      (1 of 1 customers found this review helpful)

       
      3.0

      Not the best but gets the job done

      By Mimimonster

      from spartanburg sc

      About Me Classic Style

      Verified Buyer

      Pros

      • Good Pigmentation

      Cons

      • Creases
      • Fades
      • Hard To Spread Evenly
      • Lasts About 12 Hours
      • Shadow Fades Around Edges
      • Very Thin Cream

      Best Uses

      • Everyday

      Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

      Thought I would try something different. I am A middle-aged woman with oily skin. Does okay UNLESS you begin to perspire. Then it fades fast. I bought it in December so I don't think it will work during our southern summer. The shadow on my upper brow vanishes by early evening. I will finish using the product but after that I will move on.

      • Skin Tone:
      • Medium

      (1 of 1 customers found this review helpful)

       
      5.0

      Eyeliner primer too!

      By Life of passion

      from Chicago, IL

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

        As other reviewers have stated: you'll need to shake the tube to mix, otherwise only clear liquid comes out at first. I only needed a drop the size of a ballpoint pen tip to cover both eyelids. The best is that it smoothes out tiny imperfections on my eyelids so that I can wear any type of shadow ie: metallic, matte or cream and it looks flawless for hours. Also, my eyeliner used to bleed within an hour of application, but now it lasts through my work day!

        • Skin Tone:
        • Medium

        (1 of 1 customers found this review helpful)

         
        5.0

        Provides a Great Eyeshadow Base

        By Elsita

        from Florida

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes
          • Travel

          Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

          This base is one I have used for several years. I am a senior citizen. This base prevents eye shadow from getting in lid creases and allows for a smooth shadow application.

          • Skin Tone:
          • Medium

          (1 of 1 customers found this review helpful)

           
          5.0

          It really works

          By Julie20

          from Hoffman Estates, IL

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Sensitive Eyes

            Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

            It doesn't crease...If you are looking for a eye primer buy this one you'll be so happy with the results

            • Skin Tone:
            • Medium

            (1 of 1 customers found this review helpful)

             
            5.0

            Works Like Magic!

            By cheeks_mcghee_z

            from DeLand, FL

            Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

            This stuff is the best eyeshadow primer I've ever used. I received it as a sample and I fell in love. It goes on seamlessly and feels silky. It dries fast and it is the perfect primer for any eyeshadow. I never have to worry about oily creases or my eyeshadow fading again. Highly recommend!

            (1 of 1 customers found this review helpful)

             
            5.0

            Best Eyelid Primer available!!!

            By Cherese

            from Cincinnati, OH

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

              This is definitely the best eyelid primer available on the market. I've tried them all...I love this primer even when I am using eyeshadows from other brands!

              • Skin Tone:
              • Medium

              (1 of 1 customers found this review helpful)

               
              5.0

              Best Eye Shadow Primer EVER!!

              By Michelle

              from Franklin, TN

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • No Creasing

              Cons

                Best Uses

                • Everyday

                Comments about Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer:

                I use this product everyday I wear makeup. It is the best Eye shadow primer I have ever used. I can use it at 7 am and at 7 pm, Myou eye shadow still looks as great as it did when I put it on. GREAT PRODUCT!

                • Skin Tone:
                • Fair

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                9 Questions | 9 Answers
                Displaying questions 1-9
                • Q:

                  I also use concealer on my eyes will this product work over concealer?
                  Asked on 10/31/2015 by maggie from Discovery Bay

                  1 answer

                  • Staff Expert

                    A:

                    When used in conjunction with concealer, this product should be applied underneath your concealer for best results.

                    Answered on 11/4/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Is this primer water or oil based?
                  Asked on 8/19/2015 by Merry Mermaid from Chino, CA

                  1 answer

                  • Staff Expert

                    A:

                    This product features an anhydrous, silicone-based formula. All ingredients are listed below for easy reference:

                    Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. May Contain: Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

                    Answered on 8/19/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Is this good for oily eyelids?
                  Asked on 5/25/2015 by syd

                  1 answer

                  • Staff Expert

                    A:

                    Absolutely! For those with oily lids, we definitely recommend using an eye primer such as Shadow Insurance to help extend your eye makeup's wear and to prevent it from creasing, flaking, or transferring.

                    Answered on 5/26/2015 by Staff Expert from ULTA Beauty
                • Q:

                  does this go on before or after powder foundation?
                  Asked on 5/10/2015 by Melly from US

                  1 answer

                  • Staff Expert

                    A:

                    Too Faced Shadow Insurance Primer is applied to clean eyelids prior to eyeshadow application.

                    Answered on 5/11/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Is this product recommended for very sensitive eyes? I have chronic dry eye and have had trouble with another popular primer.
                  Asked on 2/11/2015 by natthebratster from Las Vegas

                  1 answer

                  • Staff Expert

                    A:

                    Shadow Insurance is formulated without parabens, synthetic dyes and fragrances which are common requests for those with sensitivities. This product can be tested at your nearest ULTA store:
                    http://www.ulta.com/ulta/stores/storelocator.jsp

                    Answered on 2/16/2015 by Staff Expert from ULTA.com
                • Q:

                  Does the primer have a color?
                  Asked on 9/18/2014 by Kel from Grand Rapids, Michigan

                  1 answer

                  • Staff Expert

                    A:

                    This product has a nude tint that, once applied, dries down to a colorless finish. It is suitable for all skin tones.

                    Answered on 9/19/2014 by Staff Expert from ULTA.com
                • Q:

                  I've had this product for about a year unused cause I was still using another primer product. Will I still be able to use it since it has been unopened all this time??
                  Asked on 9/16/2014 by Ashadash from Missouri

                  1 answer

                  • Staff Expert

                    A:

                    The shelf life on Shadow Insurance is 36 months, so it should be fine.

                    There will possibly be a little oiliness when the product is first squeezed due to the heating and filling process, but this does go away and is not a sign that the product is old.

                    Answered on 9/22/2014 by Staff Expert from ULTA.com
                • Q:

                  How about eyeliner? Does it help that stay on also?
                  Asked on 8/24/2014 by Renee from 14006

                  1 answer

                  • Staff Expert

                    A:

                    Yes, Too Faced Shadow Insurance Primer extends the wear of your eyeliner, too!

                    Answered on 8/27/2014 by Staff Expert from ULTA.com
                • Q:

                  How many fluid ounces does this contain?
                  Asked on 3/29/2014 by Lizzyh

                  1 answer

                  • Staff Expert

                    A:

                    This product's size is 0.35 oz.

                    Answered on 3/31/2014 by Staff Expert from ULTA.com
                Displaying questions 1-9

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