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Too FacedShadow Insurance Primer
Too Faced

Shadow Insurance Primer

Item #: 2154464

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Product Reviews

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by PowerReviews
Too FacedShadow Insurance Primer
 
4.6

(based on 693 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (582)
  • Easy to apply (540)
  • Smooth look (414)
  • Easy removal (268)
  • Blends well (173)

Cons

  • Creases (32)
  • Fades (23)
  • Difficult to apply (16)
  • Difficult removal (14)
  • Smudges (11)

Best Uses

  • Everyday (591)
  • Going out (334)
  • Sensitive eyes (192)
  • Travel (186)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (262), Natural style (248), Trendy style (146)
    • Skin Tone:
    • Fair (204), Medium (142), Deep (9)

Reviewed by 693 customers

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Displaying reviews 1-10

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5.0

Nice primer

By Abigail

from Virginia

Comments about Too Faced Shadow Insurance Primer:

I had only previously used cheaper primers (Palladio, nyx) before adding this to my collection and what a world of difference this primer makes! My eyeshadow goes on so much more pigmented and it lasts all day (and I'm talking about 12 hour work days). My favorite thing though is that it does not make my eyeshadow crease which is a serious feat. Have already ordered more.

(2 of 4 customers found this review helpful)

 
5.0

Used Product for years

By kimmiecat

from Sterling Heights, MI

About Me Natural Style

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

  • None

Best Uses

  • Evens Skin Tone
  • Everyday
  • Going Out
  • Sensitive Eyes
  • Shadow Primer
  • Travel
  • Wear Alone

Comments about Too Faced Shadow Insurance Primer:

As with any liquid makeup, you should shake it first before applying due to some settling of the product. If you don't, especially if not used for a while, it will be watery at first. However, if it didn't have the amount of water in it that it does, I would imagine the product would be drier. I even shake my mascara and liquid eye liner prior to using. And as with any product it should be replaced, even if not completedly used after a certain period of time. I would suggest asking the manufacturer if your uncomfortable making that decision. If you have difficulty removing it, which I can't say that I do, I would suggest using a waterproof makeup remover for easier removal.

(1 of 2 customers found this review helpful)

 
5.0

Will not use shadow without this product

By kimmiecat

from Sterling Heights, MI

About Me Natural Style

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

  • None

Best Uses

  • Everyday
  • Going Out
  • Sensitive Eyes
  • Travel

Comments about Too Faced Shadow Insurance Primer:

I have used this product for years. I have oily lids so by the end of the day, my shadow will crease and come off in the crease area. If your using shadow, the pigment doesn't really matter since this is quite natural in color. Even with a light color, your shadow will cover it. I use off white/light beige below my eyebrows and it covers it completely. It's also perfect to wear alone if you don't want shadow but, still have veins or skin imperfections you wish to cover or, just want to even the skin tone. Before I apply it, I take the cap off and squeeze until it just starts coming out the dispensing area, put the cap on with the air out, then I squeeze the tube up and down and shake it. Do this, especially if you haven't used it for a while. Otherwise a more watery consistency will first appear due to product settling. Also, before applying your eye shadow, wait for it to dry. It will be easier to blend your shadow. At the end of the day, my shadow appears as if I just put in on. Absolutely no creasing and no shadow has come off. You can't go wrong with this product. I can't think of any cons.

(1 of 1 customers found this review helpful)

 
5.0

Beauty Staple

By quinn ava

from Huntington Beach, CA

About Me Classic Style

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about Too Faced Shadow Insurance Primer:

    I've used a few eye primers time to time. (Urban Decay, Benefit, MAC) and this one surprisingly impressed me. The color is nude coming out, but once your prep it on your eye it's almost translucent, so it won't effect the color of your shadow. This is my favorite part about this eye primer: IT NEVER CREASES. Dear lord, this is so important to me. Also with other primers, it was hard for me to blend my eye shadow, but this one blends evenly and perfectly with anything. I will never look back to another primer, ever.

    • Skin Tone:
    • Medium

    (1 of 1 customers found this review helpful)

     
    1.0

    Not a good primer.

    By Rita

    from AZ

    Verified Buyer

    Pros

      Cons

      • Difficult To Apply
      • Seperates

      Best Uses

        Comments about Too Faced Shadow Insurance Primer:

        I heard good things about this primer so I decided to pick it up! The first time I purchased it, it was separated so that every time you squeezed the tube water squirted out....I returned it and decided to purchase it at a different ulta and the same thing happened....it burned my eyes a little bit and I don't typically have sensitive skin! I would skid this product and purchase the lorac eye primer, or the nars eye primer, even the 24 hour eye shadow primer by smashbox is amazing!

        • Skin Tone:
        • Medium

        (1 of 1 customers found this review helpful)

         
        5.0

        Best primer for eye shadows

        By Suburbansnwbrdr

        from Gurnee, IL

        Verified Buyer

        Comments about Too Faced Shadow Insurance Primer:

        It is a bit pricey. However, you don't need a lot and the bottle lasts for a while. It works the best to prevent eyeshadow from smearing or creasing.

        (2 of 3 customers found this review helpful)

         
        4.0

        a little goes a long way

        By Teeders

        from Colorado

        About Me Natural Style

        Pros

        • Blends Well
        • Good Colors
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Travel

          Comments about Too Faced Shadow Insurance Primer:

          A tiny amount goes a long for each eye, when I say tiny I mean there's barely any product on your finger/brush. If it's separated(happens the longer it's been open/not used.) then shake the bottle like you would an old school thermometer to remix it (with the lid on of course) and try again or you could gently "massage" the tube to mix it.

          I believe the expiration is twelve months. If it smells off it should be thrown away. That's my rule for any make up product. This originally smells clay like in my opinion. If you apply too much then your eyeshadow will crease. Overall I like this primer, it's silky and doesn't dry out and become powdery on my eyelid like a few drugstore primers.

          • Skin Tone:
          • Fair

          (1 of 1 customers found this review helpful)

           
          5.0

          Don't go a day without it!

          By Samantha

          from East Brunswick

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about Too Faced Shadow Insurance Primer:

            I first use moisturizer, foundation, and then I apply this to my eye lids. I then put often 2 different color eye shadows on my entire lid. They never crease, and often I go to bed without washing my face and the eye shadow is still there looking great! It washes off entirely too in the shower or I use makeup removing face wipes.

            • Skin Tone:
            • Fair

            (0 of 1 customers found this review helpful)

             
            5.0

            great product

            By ninjalotus

            from 505 burque

            About Me Trendy Style

            Verified Buyer

            Pros

            • Stays For A Long Time
            • Works Great With Oily Ski
            • Works well

            Cons

            • It's 20 Dollars Lol
            • It's 20 Lol

            Best Uses

            • Always A Good Use

            Comments about Too Faced Shadow Insurance Primer:

            I use it with my eyeshadow and with bright colors I use my milk pencil

            • Skin Tone:
            • Medium

            (1 of 1 customers found this review helpful)

             
            3.0

            good, but seperated

            By Luna

            from San Francisco, CA

            About Me Natural Style

            Pros

            • Blends Well

            Cons

            • Difficult To Apply

            Best Uses

            • Everyday

            Comments about Too Faced Shadow Insurance Primer:

            The product separated on me, one part is the creamy pigment, the other part a clear liquid. I have to mix the primer between my fingers before i apply, to mix the two parts, which is annoying. It also has a weird scent. I don't know if it is normal for the product or if it is due to the fact that mine separated. It may be a dud, but i won't repurchase again in case I get another dud. It still functions well as a eye primer, keeping my eyeshadows vibrant and long lasting. It is also easy to blend onto the lid. Overall, good primer, but funky scent and separation of product, so i will try a different eye primer next time.

            • Skin Tone:
            • Fair

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            Q&A

            Product Q&A

            Do you have questions about this product?

            Get answers from in-house experts.

            4 Questions | 4 Answers
            Displaying questions 1-4
            • Q:

              Does the primer have a color?
              Asked on 9/18/2014 by Kel from Grand Rapids, Michigan

              1 answer

              • Staff Reviewer

                A:

                This product has a nude tint that, once applied, dries down to a colorless finish. It is suitable for all skin tones.

                Answered on 9/19/2014 by Staff Expert from ULTA.com
            • Q:

              I've had this product for about a year unused cause I was still using another primer product. Will I still be able to use it since it has been unopened all this time??
              Asked on 9/16/2014 by Ashadash from Missouri

              1 answer

              • Staff Reviewer

                A:

                The shelf life on Shadow Insurance is 36 months, so it should be fine.

                There will possibly be a little oiliness when the product is first squeezed due to the heating and filling process, but this does go away and is not a sign that the product is old.

                Answered on 9/22/2014 by Staff Expert from ULTA.com
            • Q:

              How about eyeliner? Does it help that stay on also?
              Asked on 8/24/2014 by Renee from 14006

              1 answer

              • Staff Reviewer

                A:

                Yes, Too Faced Shadow Insurance Primer extends the wear of your eyeliner, too!

                Answered on 8/27/2014 by Staff Expert from ULTA.com
            • Q:

              How many fluid ounces does this contain?
              Asked on 3/29/2014 by Lizzyh

              1 answer

              • Staff Reviewer

                A:

                This product's size is 0.35 oz.

                Answered on 3/31/2014 by Staff Expert from ULTA.com
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