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ULTAAutomatic Eye Liner

ULTA

Automatic Eye Liner

Black Plum (deep purple matte)

Item #: 2260177 Size: 0.01 oz

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Smooth, deep colors glide on effortlessly from the automatic tip of this eyeliner. Color is long-lasting and waterproof, for dramatic, attention-getting eyes. No sharpening is required. Gluten-free.
Cyclopentasiloxane, Parrafin, Diisostearyl Dimmer Dilinoleate, PEG-6 Beeswax, Hydrogenated Castor Oil, Ozokerite, Ceresin, Tocopherol, Retinyl Palmitate, Ascorbyl Palmitate.

MAY CONTAIN: Iron Oxides, Ultramarines, Mica, Ferric Ferrocyanide, Aluminum Powder, Bismuth Oxychloride, Black 2, Blue 1 Lake, Bronze Powder, Carmine, Chromium Hydroxide Green, Chromium Oxide Greens, Copper Powder, Ferric Ammonium Ferrocyanide, Manganese Violet, Titanium Dioxide, Yellow 5 Lake, Zinc Oxide.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAutomatic Eye Liner
 
4.2

(based on 4207 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (2980)
  • Good colors (2383)
  • Long lasting (2237)
  • Smooth look (2157)
  • Easy removal (1912)

Cons

  • Fades (532)
  • Smudges (528)
  • Difficult to apply (318)
  • Difficult removal (142)
  • Creases (93)

Best Uses

  • Everyday (2989)
  • Going out (1595)
  • Travel (959)
  • Sensitive eyes (924)
  • Daily use (375)
    • Reviewer Profile:
    • Classic style (1540), Natural style (1516), Trendy style (434), Budget shopper (388), Brand buyer (137)
    • My Beauty Routine Takes:
    • 10 minutes (291), 30 minutes (232), 1+ hour (24)
    • Skin Tone:
    • Medium (874), Fair (842), Deep (65)

Reviewed by 4207 customers

Displaying reviews 1-10

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5.0

Excellent for brows

By Teresa the barely there makeup pro

from memphis, tn

About Me Natural Style

Verified Buyer

Pros

  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Thicker Line
    • Thin Defined Line

    Comments about ULTA Automatic Eye Liner:

    This eyeliner pencil in deep brown is great for black eyebrows. When blended with black eye brow hair, you will be able to create natural-looking brows, instead of the drama of a deep black eye brow.

     
    5.0

    Love this product. It goes on smoothly and easily.

    By Jan

    from Peoria, AZ

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

    • No Cons

    Best Uses

    • Everyday
    • Thicker Line
    • Thin Defined Line

    Comments about ULTA Automatic Eye Liner:

    I use this eyeliner daily and buy it 2 at a time so I do not run out. Love Love it!!!

     
    4.0

    Great eyeliner

    By mrssgmunson

    from Zeeland, MI

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Easily
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Smoky Look
      • Thicker Line
      • Thin Defined Line

      Comments about ULTA Automatic Eye Liner:

      Great for everyday use, I have several colors but come back to the navy to whiten my eyes.

       
      5.0

      Love this eyeliner!

      By Tennis gal

      from San Diego, CA

      About Me Natural Style

      Verified Buyer

      Pros

      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday

        Comments about ULTA Automatic Eye Liner:

        This is the third time I've purchased this eyeliner. I've tried others but this one can't be beat. I can do a thin or bold line.

         
        3.0

        Needs some improvement

        By Bonnie from Texas

        from fortWorth TX

        Verified Buyer

        Pros

        • Blends Easily
        • Doesn't Run
        • Easy Removal
        • Glides On Smoothly

        Cons

        • Difficult To Apply

        Best Uses

          Comments about ULTA Automatic Eye Liner:

          I like this product but it breaks easily and a lot of the product is wasted.

           
          5.0

          Love this product - never lets me down

          By SJayne

          from PA

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Easily
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out

            Comments about ULTA Automatic Eye Liner:

            I love it because you NEVER have to sharpen it. It gives me the line that I want.

             
            4.0

            Good product for the price

            By Beauty newbie

            from Knoxville, TN

            About Me Natural Style

            Verified Buyer

            Pros

            • Goes On Smooth
            • Long Lasting

            Cons

              Best Uses

                Comments about ULTA Automatic Eye Liner:

                Great long-lasting eyeliner!

                 
                5.0

                Love this eyeliner

                By Joey

                from Mesa Arizona

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Easily
                • Doesn't Run
                • Easy Removal
                • Easy To Apply
                • Glides On Smoothly

                Cons

                • Fades Throughout Day

                Best Uses

                • Everyday
                • Going Out
                • Thin Defined Line

                Comments about ULTA Automatic Eye Liner:

                Easy to apply. Does fade throughout the day

                 
                5.0

                Terrific!!!

                By Jackie

                from Littleton, CO

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Easily
                • Bold Color
                • Doesn't Run
                • Easy Removal
                • Easy To Apply
                • Glides On Smoothly
                • Long-Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Smoky Look
                  • Thicker Line
                  • Thin Defined Line

                  Comments about ULTA Automatic Eye Liner:

                  I've been using this eyeliner for several years now and it continues to be my all-time favorite eyeliner.

                   
                  5.0

                  Have bought this product before and will buy again

                  By Gma

                  from Westminster

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Easily
                  • Bold Color
                  • Doesn't Run
                  • Easy Removal
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                  • None

                  Best Uses

                  • Everyday
                  • Going Out
                  • Thin Defined Line

                  Comments about ULTA Automatic Eye Liner:

                  I use this product everyday,it goes on easy and stays on all day.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  27 Questions | 27 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    What color would be best for blue eyes
                    Asked on 11/2/2015 by Cindy from Springfield, mo

                    1 answer

                    • Staff Expert

                      A:

                      Try shades Chocolate, Bronze, Storm, and Cobalt to enhance your baby blues!

                      Answered on 11/3/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Is this product waterproof?
                    Asked on 9/29/2015 by Sasha from Chicago

                    1 answer

                    • Staff Expert

                      A:

                      Yes, it is! :-)

                      Answered on 9/29/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    What color is Java?
                    Asked on 9/18/2015 by Luvsshinythings

                    1 answer

                    • Staff Expert

                      A:

                      Java is a warm brown shade.

                      Answered on 9/30/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    What color is indigo?
                    Asked on 9/18/2015 by Luvsshinythings

                    1 answer

                    • Staff Expert

                      A:

                      Indigo is a deep blue-violet shade.

                      Answered on 9/30/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    How many oz of product?
                    Asked on 9/18/2015 by yj

                    1 answer

                    • Staff Expert

                      A:

                      ULTA Automatic Eye Liner is 0.01 oz.

                      Answered on 10/6/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Is this eye liner product a gel?
                    Asked on 1/18/2015 by JoJo from Portland, OR

                    1 answer

                  • Q:

                    Can this liner be twisted down if I accidently twisted up too much?
                    Asked on 1/1/2015 by Fashionista

                    1 answer

                    • Staff Expert

                      A:

                      Yes, this is a repel/propel liner and should always allow for the option of twisting down.

                      Answered on 1/12/2015 by Staff Expert from ULTA.com
                  • Q:

                    What colors should a 55 year old brown eyed fun, young at heart wear? I don't want to look like I'm trying to "look younger or see me coming a mile away "?
                    Asked on 11/30/2014 by Red from Murfreesboro,TN

                    1 answer

                    • Staff Expert

                      A:

                      In addition to neutrals like black and brown shades, plums, bronzes, and greens really make brown eyes pop! Any of these shades would look especially lovely on you: Bronze, Java, Black Plum, Moss. You can always double-line eyes using two colors, such as a bright and a neutral. For tips on double-lining, see our article here:
                      http://www.ulta.com/get-inspired/articles/4-ways-to-wear-double-liner.html

                      Answered on 12/1/2014 by Staff Expert from ULTA.com
                  • Q:

                    Which is darker onyx or black?
                    Asked on 11/23/2014 by justteasing

                    1 answer

                    • Staff Expert

                      A:

                      They are the same depth of color. The difference is the finish of each. Onyx features a glitter black finish, while Black features a matte black finish.

                      Answered on 11/24/2014 by Staff Expert from ULTA.com
                  • Q:

                    Can you use this along the "water line" i.e., the inner lower rim?
                    Asked on 11/21/2014 by Nature Lover from Michigan

                    1 answer

                    • Staff Expert

                      A:

                      Yes, this product features a long-lasting waterproof formula and can be applied to the inner rim/waterline.

                      Answered on 11/24/2014 by Staff Expert from ULTA.com
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