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ULTAAutomatic Eye Liner
ULTA

Automatic Eye Liner

Black Plum

Item #: 2260177

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAutomatic Eye Liner
 
4.2

(based on 3933 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (2864)
  • Good colors (2383)
  • Long lasting (2234)
  • Smooth look (2157)
  • Easy removal (1829)

Cons

  • Fades (531)
  • Smudges (526)
  • Difficult to apply (302)
  • Difficult removal (142)
  • Creases (93)

Best Uses

  • Everyday (2870)
  • Going out (1541)
  • Travel (959)
  • Sensitive eyes (924)
  • Daily use (319)
    • Reviewer Profile:
    • Classic style (1467), Natural style (1445), Trendy style (417), Budget shopper (322), Brand buyer (109)
    • My Beauty Routine Takes:
    • 10 minutes (235), 30 minutes (198), 1+ hour (22)
    • Skin Tone:
    • Medium (874), Fair (842), Deep (65)

Reviewed by 3933 customers

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Displaying reviews 1-10

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1.0

waste of money

By Velvet Lips

from Colorado

About Me Brand Buyer

Verified Buyer

Pros

  • Good Value
  • Lightweight
  • Smells Great

Cons

  • Doesn't work
  • Flakey
  • Not Effective
  • Poor Pigments
  • Poor Texture

Best Uses

  • None

Comments about ULTA Automatic Eye Liner:

Thought i would try a new brand to test for color eyeliners, this is easily the worst of them all.. it works like old makeup doesn't glide on just flakey and leaves pieces everywhere on your lids.. a good color eyeliner also purchased was actually by rimmel and had great pigment!

  • My Beauty Routine Takes:
  • 30 Minutes
 
2.0

So-so

By Steph

from St. Paul, MN

About Me Budget Buyer

Verified Buyer

Pros

  • Good Value
  • Nice color

Cons

  • Poor Texture

Best Uses

  • Daily Use

Comments about ULTA Automatic Eye Liner:

If found the liner to be too hard. I had a similar one from Clinique that glided on smoothly. The Ulta one almost hurts to put on. But, once it's on, it does look nice.

  • My Beauty Routine Takes:
  • 10 Minutes
 
5.0

Longlasting Eyeliner!

By Tillie

from Sacramento

About Me Budget Buyer

Verified Buyer

Pros

  • Easy To Use
  • Effective
  • Good Value
  • Lightweight

Cons

    Best Uses

    • Daily Use
    • On-the-go
    • Women

    Comments about ULTA Automatic Eye Liner:

    It is so easy to use. Goes on and stays on.

    • My Beauty Routine Takes:
    • 10 Minutes
     
    5.0

    No Smudges! Yay!

    By Ramona612

    from Pinckneyville, IL

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Easy To Use
    • Effective
    • Good Value

    Cons

      Best Uses

      • Daily Use

      Comments about ULTA Automatic Eye Liner:

      Long lasting and doesn't leave smudges after wearing for hours. I've had that issue with eye liner in the past.

      • My Beauty Routine Takes:
      • 10 Minutes
       
      5.0

      Luv it

      By Jess

      from Mission tx

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Easy To Use
      • Effective
      • Good Value
      • Lightweight

      Cons

        Best Uses

          Comments about ULTA Automatic Eye Liner:

          It is very smooth

          • My Beauty Routine Takes:
          • 30 Minutes
           
          3.0

          Eyeliner

          By KC

          from Sacramento,CA

          About Me Brand Buyer

          Verified Buyer

          Pros

          • Easy Use
          • Goes on smoothly
          • Sparkle

          Cons

          • Hard to remove
          • Smudges

          Best Uses

          • Daily Use
          • Not In Heat

          Comments about ULTA Automatic Eye Liner:

          I really love that this is dark and has a slight sparkle to it. So it isn't boring.

          • My Beauty Routine Takes:
          • 30 Minutes
           
          5.0

          Love the colors and so easy to put on

          By Jules

          from Prescott Valley, AZ

          About Me Budget Buyer

          Verified Buyer

          Pros

          • Easy To Use
          • Good Value

          Cons

            Best Uses

            • Daily Use
            • On-the-go

            Comments about ULTA Automatic Eye Liner:

            n/a

            • My Beauty Routine Takes:
            • 10 Minutes
             
            5.0

            Amazing

            By Tiffany

            from Lakeland, Florida

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Glides on

            Cons

              Best Uses

                Comments about ULTA Automatic Eye Liner:

                It goes on great and I love that I don't have to sharpen it. Well worth the price :)

                • My Beauty Routine Takes:
                • 10 Minutes
                 
                4.0

                easy to apply

                By Corrie

                from Glendale, Arizona

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Effective
                • Good Value
                • Lightweight

                Cons

                  Best Uses

                  • Once in a while
                  • Women

                  Comments about ULTA Automatic Eye Liner:

                  I like the ease of application although I am not very good at applying it evenly to both eyes. it feels light and not clumpy at all.

                  • My Beauty Routine Takes:
                  • 30 Minutes
                   
                  3.0

                  Just okay

                  By Christina

                  from Ona, WV

                  About Me Brand Buyer

                  Verified Buyer

                  Pros

                  • Don't Have To Sharpen
                  • Easy To Use
                  • Retractable

                  Cons

                  • Hard To Put On
                  • Not Smooth At All

                  Best Uses

                    Comments about ULTA Automatic Eye Liner:

                    To be a retractable, the product is kind of hard. Usually most retractable eyeliners are smooth and easy to put on.

                    • My Beauty Routine Takes:
                    • 30 Minutes

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    22 Questions | 22 Answers
                    Displaying questions 1-22
                    • Q:

                      Is this eye liner product a gel?
                      Asked on 1/18/2015 by JoJo from Portland, OR

                      1 answer

                    • Q:

                      Can this liner be twisted down if I accidently twisted up too much?
                      Asked on 1/1/2015 by Fashionista

                      1 answer

                      • Staff Expert

                        A:

                        Yes, this is a repel/propel liner and should always allow for the option of twisting down.

                        Answered on 1/12/2015 by Staff Expert from ULTA.com
                    • Q:

                      What colors should a 55 year old brown eyed fun, young at heart wear? I don't want to look like I'm trying to "look younger or see me coming a mile away "?
                      Asked on 11/30/2014 by Red from Murfreesboro,TN

                      1 answer

                      • Staff Expert

                        A:

                        In addition to neutrals like black and brown shades, plums, bronzes, and greens really make brown eyes pop! Any of these shades would look especially lovely on you: Bronze, Java, Black Plum, Moss. You can always double-line eyes using two colors, such as a bright and a neutral. For tips on double-lining, see our article here:
                        http://www.ulta.com/get-inspired/articles/4-ways-to-wear-double-liner.html

                        Answered on 12/1/2014 by Staff Expert from ULTA.com
                    • Q:

                      Which is darker onyx or black?
                      Asked on 11/23/2014 by justteasing

                      1 answer

                      • Staff Expert

                        A:

                        They are the same depth of color. The difference is the finish of each. Onyx features a glitter black finish, while Black features a matte black finish.

                        Answered on 11/24/2014 by Staff Expert from ULTA.com
                    • Q:

                      Can you use this along the "water line" i.e., the inner lower rim?
                      Asked on 11/21/2014 by Nature Lover from Michigan

                      1 answer

                      • Staff Expert

                        A:

                        Yes, this product features a long-lasting waterproof formula and can be applied to the inner rim/waterline.

                        Answered on 11/24/2014 by Staff Expert from ULTA.com
                    • Q:

                      Are these eyeliners hypoallergenic and safe for sensitive eyes? Opthamologist tested?
                      Asked on 11/18/2014 by Julie from Illinois

                      1 answer

                      • Staff Expert

                        A:

                        ULTA Automatic Eye Liner is hypoallergenic and safe for those with sensitive eyes and for contact lens wearers. This product is not ophthalmologist tested.

                        Answered on 11/25/2014 by Staff Expert from ULTA.com
                    • Q:

                      Is this product hypoallergenic and safe for sensitive eyes?
                      Asked on 11/16/2014 by Julie from Illinois

                      1 answer

                      • Staff Expert

                        A:

                        ULTA Automatic Eye Liner is hypoallergenic and safe for those with sensitive eyes and for contact lens wearers.

                        Answered on 11/21/2014 by Staff Expert from ULTA.com
                    • Q:

                      is it waterproof
                      Asked on 10/31/2014 by jo from levittown NY

                      1 answer

                      • Staff Expert

                        A:

                        Yes, this product is waterproof.

                        Answered on 11/4/2014 by Staff Expert from ULTA.com
                    • Q:

                      Does this liner have a sponge at one end to smudge liner?
                      Asked on 10/2/2014 by ReeRee from NJ

                      1 answer

                      • Staff Expert

                        A:

                        No, this eyeliner does not feature a smudger.

                        Answered on 10/3/2014 by Staff Expert from ULTA.com
                    • Q:

                      Which has more sparkle and glitter, Java or Chocolate
                      Asked on 8/19/2014 by Ren from Hawaii

                      1 answer

                      • Staff Expert

                        A:

                        Java features more of a shimmer/sparkle finish than Chocolate.

                        Answered on 8/27/2014 by Staff Expert from ULTA.com
                    • Q:

                      Where is this made? thanks
                      Asked on 7/22/2014 by blendbeauty

                      1 answer

                      • Staff Expert

                        A:

                        This product is manufactured in the USA.

                        Answered on 7/29/2014 by Staff Expert from ULTA.com
                    • Q:

                      Please advise what colors you recommend to enhance blue eyes. Many thanks!
                      Asked on 7/21/2014 by Jules from Chicago

                      1 answer

                      • Staff Expert

                        A:

                        Try shades Chocolate, Bronze, Storm, and Cobalt to enhance your baby blues!

                        Answered on 7/28/2014 by Staff Expert from ULTA.com
                    • Q:

                      What color eyeliner do you recommend for green eyes?
                      Asked on 7/17/2014 by Little bit from NC

                      1 answer

                      • Staff Expert

                        A:

                        We recommend Raisin (Item #:1951005), a deep purple metallic shimmer, and Bronze (Item #:1951004) a bronze metallic shimmer with slight flecks of glitter. These shades will reflect light to highlight and draw attention to your green eyes!

                        Answered on 7/24/2014 by Staff Expert from ULTA.com
                    • Q:

                      I have oily skin & my eyelids become oily during the day. I use liquid eyeliner because of this. Will this eyeliner stay on & not transfer to my upper eye lid for the day at work?
                      Asked on 6/27/2014 by Always Searching from Cleveland, OH

                      1 answer

                    • Q:

                      Is this product gluten free?
                      Asked on 6/15/2014 by Gluten Free Princess

                      1 answer

                      • Staff Expert

                        A:

                        Yes, this product is gluten-free.

                        Answered on 6/17/2014 by Staff Expert from ULTA.com
                    • Q:

                      What color eyeliner do you recomend for brown eyes?
                      Asked on 6/11/2014 by kk

                      1 answer

                      • Staff Expert

                        A:

                        In addition to neutrals like black and brown shades, plums, bronzes, and greens really make brown eyes pop! Any of these shades would look especially lovely on you: Bronze, Java, Black Plum, Moss.

                        Answered on 6/12/2014 by Staff Expert from ULTA.com
                    • Q:

                      does this pencil sharpen or twist out when tip of it is gone?
                      Asked on 6/2/2014 by Doggiecrazy from Yorktown, va

                      1 answer

                      • Staff Expert

                        A:

                        No sharpening is required; simply twist to dispense more product!

                        Answered on 6/3/2014 by Staff Expert from ULTA.com
                    • Q:

                      What is the difference between Olive and Moss?
                      Asked on 5/4/2014 by Jess

                      1 answer

                      • Staff Expert

                        A:

                        Olive is a lighter, brighter shade than Moss.

                        Answered on 5/5/2014 by Staff Expert from ULTA.com
                    • Q:

                      Are you able to tight line with this liner?
                      Asked on 3/27/2014 by Green

                      1 answer

                      • Staff Expert

                        A:

                        Yes, this eye liner can be used to tightline the lashline!

                        Answered on 3/28/2014 by Staff Expert from ULTA.com
                    • Q:

                      Does the charcoal have a glittery or matte finish?
                      Asked on 3/19/2014 by makeup diva

                      1 answer

                      • Staff Expert

                        A:

                        Charcoal features a gray matte finish.

                        Answered on 3/25/2014 by Staff Expert from ULTA.com
                    • Q:

                      I am look for a eyeliner to be able to put on my waterline. I tried other eyeliners but they smudge and black goes all under my eyes. So is this waterproof enough to stay on my waterline the whole school day encluding gym?
                      Asked on 3/4/2014 by Tomboy509 from Texas

                      1 answer

                      • Staff Expert

                        A:

                        Yes, this product features a long-lasting waterproof formula and can be applied to the inner rim/waterline.

                        Answered on 3/5/2014 by Staff Expert from ULTA.com
                    • Q:

                      What is the difference between black and onyx?
                      Asked on 3/3/2014 by Makeup Mommy

                      1 answer

                      • Staff Expert

                        A:

                        Onyx features a glitter black finish, while Black features a matte black finish.

                        Answered on 3/4/2014 by Staff Expert from ULTA.com
                    Displaying questions 1-22

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