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ULTAAutomatic Eye Liner
ULTA

Automatic Eye Liner

Black Plum

Item #: 2260177

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAutomatic Eye Liner
 
4.2

(based on 3664 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (2864)
  • Good colors (2383)
  • Long lasting (2231)
  • Smooth look (2157)
  • Easy removal (1829)

Cons

  • Fades (531)
  • Smudges (523)
  • Difficult to apply (300)
  • Difficult removal (142)
  • Creases (93)

Best Uses

  • Everyday (2870)
  • Going out (1541)
  • Travel (958)
  • Sensitive eyes (924)
  • Daily use (143)
    • Reviewer Profile:
    • Classic style (1467), Natural style (1445), Trendy style (417), Budget shopper (133), Brand buyer (52)
    • My Beauty Routine Takes:
    • 10 minutes (95), 30 minutes (93), 1+ hour (7)
    • Skin Tone:
    • Medium (874), Fair (842), Deep (65)

Reviewed by 3664 customers

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Displaying reviews 1-10

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5.0

LOVE these colors; I want them all

By pinkbuffalo

from Tampa, FL

About Me Budget Buyer

Verified Buyer

Pros

  • Easy To Use
  • Effective
  • Good Value
  • Lightweight

Cons

    Best Uses

    • Daily Use
    • Fun
    • On-the-go
    • Women

    Comments about ULTA Automatic Eye Liner:

    Definitely works better than other *more expensive* brands! I LOVE all of the colors, I would say that the "Teal Blue" is my favorite though!

    • My Beauty Routine Takes:
    • 30 Minutes
     
    4.0

    Good Eyeliner

    By Rhea

    from NC

    About Me Brand Buyer

    Verified Buyer

    Pros

    • Easy To Use
    • Effective
    • Eye Brightening
    • Smooth

    Cons

      Best Uses

      • Daily Use

      Comments about ULTA Automatic Eye Liner:

      I bought this automatic eyeliner in the white shade and use it on my water line to brighten my eyes. It works great, had to run it over the back of my hand a couple times when I first opened it to get it to go on smooth, but have not had to do that since. It makes my eyes look brighter, more awake, and larger, love it!

      • My Beauty Routine Takes:
      • 30 Minutes
       
      5.0

      the perfect liner!

      By royal beauty

      from Ft. Lauderdale, FL

      About Me Budget Buyer

      Verified Reviewer

      Pros

      • Easy To Use
      • Effective
      • Good Value

      Cons

        Best Uses

          Comments about ULTA Automatic Eye Liner:

          I bought the Deep Brown and am very happy with the way it glides on and stays on.

          • My Beauty Routine Takes:
          • 10 Minutes
           
          4.0

          Staple item

          By Rebecca

          from Ruston, Louisiana

          About Me Budget Buyer

          Verified Buyer

          Pros

            Cons

              Best Uses

                Comments about ULTA Automatic Eye Liner:

                I always have at least 2 of these in my make-up bag. I love knowing that I have an extra for when I run out.

                • My Beauty Routine Takes:
                • 30 Minutes
                 
                2.0

                Not a Fan!

                By Jaycee

                from Tampa, FL

                Verified Buyer

                Pros

                  Cons

                  • Not Effective

                  Best Uses

                    Comments about ULTA Automatic Eye Liner:

                    I have tried several shades of this eye-liner and have been disappointed in them all. They go on somewhat smoothly, however they lack vibrancy and wear off within a matter of a couple of hours. Luckily, I bought them on sale so it was not a great loss.

                    • My Beauty Routine Takes:
                    • 10 Minutes
                     
                    5.0

                    Best eyeliner

                    By Jill

                    from Fords, NJ

                    About Me Budget Buyer

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Effective
                    • Good Value
                    • Lightweight
                    • Stays on all day

                    Cons

                      Best Uses

                      • Oily Skin
                      • Women

                      Comments about ULTA Automatic Eye Liner:

                      This is the best eyeliner. I have very oily eyelids yet these eyeliners stay on all day. I have them in so many colors and love every one of them. I've tried much more expensive brands like Malley and Laura Geller and find these eyeliners do a much better job!!

                      • My Beauty Routine Takes:
                      • 10 Minutes
                       
                      5.0

                      Automatic Eye Liner

                      By Andie

                      from Rockford, IL

                      About Me Budget Buyer

                      Verified Buyer

                      Pros

                      • Easy To Use
                      • Good Value

                      Cons

                        Best Uses

                        • Daily Use
                        • On-the-go

                        Comments about ULTA Automatic Eye Liner:

                        Easy application, good color.

                        • My Beauty Routine Takes:
                        • 10 Minutes
                         
                        5.0

                        Long-lasting color

                        By gym diva

                        from Houston, TX

                        About Me Brand Buyer

                        Verified Buyer

                        Pros

                        • Easy To Use
                        • Effective
                        • Good Value

                        Cons

                          Best Uses

                          • Daily Use
                          • Women

                          Comments about ULTA Automatic Eye Liner:

                          This eyeliner is such a fun color and sparkles slightly. It stays put throughout the day with little to no fading.

                          • My Beauty Routine Takes:
                          • 30 Minutes
                           
                          5.0

                          Pretty

                          By Miz Butterfly

                          from Montgomery Al

                          About Me Budget Buyer

                          Verified Buyer

                          Pros

                          • Goes on smooth
                          • Great Pigment

                          Cons

                          • Rubs Off Easily

                          Best Uses

                          • Eyes

                          Comments about ULTA Automatic Eye Liner:

                          Nice product. The grey looks nice and settled, not over bearing.

                          • My Beauty Routine Takes:
                          • 10 Minutes
                           
                          4.0

                          Nice

                          By Miz Butterfly

                          from Montgomery Al

                          About Me Budget Buyer

                          Verified Buyer

                          Pros

                          • Bright Pigment
                          • Goes on smooth

                          Cons

                          • Smears Easy

                          Best Uses

                          • Everyday

                          Comments about ULTA Automatic Eye Liner:

                          Caught it on sale. I bought three different colors(blue, brown and black). Good purchase at an affordable price.

                          • My Beauty Routine Takes:
                          • 10 Minutes

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          22 Questions | 22 Answers
                          Displaying questions 1-10Previous | Next »
                          • Q:

                            Is this eye liner product a gel?
                            Asked on 1/18/2015 by JoJo from Portland, OR

                            1 answer

                          • Q:

                            Can this liner be twisted down if I accidently twisted up too much?
                            Asked on 1/1/2015 by Fashionista

                            1 answer

                            • Staff Reviewer

                              A:

                              Yes, this is a repel/propel liner and should always allow for the option of twisting down.

                              Answered on 1/12/2015 by Staff Expert from ULTA.com
                          • Q:

                            What colors should a 55 year old brown eyed fun, young at heart wear? I don't want to look like I'm trying to "look younger or see me coming a mile away "?
                            Asked on 11/30/2014 by Red from Murfreesboro,TN

                            1 answer

                            • Staff Reviewer

                              A:

                              In addition to neutrals like black and brown shades, plums, bronzes, and greens really make brown eyes pop! Any of these shades would look especially lovely on you: Bronze, Java, Black Plum, Moss. You can always double-line eyes using two colors, such as a bright and a neutral. For tips on double-lining, see our article here:
                              http://www.ulta.com/get-inspired/articles/4-ways-to-wear-double-liner.html

                              Answered on 12/1/2014 by Staff Expert from ULTA.com
                          • Q:

                            Which is darker onyx or black?
                            Asked on 11/23/2014 by justteasing

                            1 answer

                            • Staff Reviewer

                              A:

                              They are the same depth of color. The difference is the finish of each. Onyx features a glitter black finish, while Black features a matte black finish.

                              Answered on 11/24/2014 by Staff Expert from ULTA.com
                          • Q:

                            Can you use this along the "water line" i.e., the inner lower rim?
                            Asked on 11/21/2014 by Nature Lover from Michigan

                            1 answer

                            • Staff Reviewer

                              A:

                              Yes, this product features a long-lasting waterproof formula and can be applied to the inner rim/waterline.

                              Answered on 11/24/2014 by Staff Expert from ULTA.com
                          • Q:

                            Are these eyeliners hypoallergenic and safe for sensitive eyes? Opthamologist tested?
                            Asked on 11/18/2014 by Julie from Illinois

                            1 answer

                            • Staff Reviewer

                              A:

                              ULTA Automatic Eye Liner is hypoallergenic and safe for those with sensitive eyes and for contact lens wearers. This product is not ophthalmologist tested.

                              Answered on 11/25/2014 by Staff Expert from ULTA.com
                          • Q:

                            Is this product hypoallergenic and safe for sensitive eyes?
                            Asked on 11/16/2014 by Julie from Illinois

                            1 answer

                            • Staff Reviewer

                              A:

                              ULTA Automatic Eye Liner is hypoallergenic and safe for those with sensitive eyes and for contact lens wearers.

                              Answered on 11/21/2014 by Staff Expert from ULTA.com
                          • Q:

                            is it waterproof
                            Asked on 10/31/2014 by jo from levittown NY

                            1 answer

                            • Staff Reviewer

                              A:

                              Yes, this product is waterproof.

                              Answered on 11/4/2014 by Staff Expert from ULTA.com
                          • Q:

                            Does this liner have a sponge at one end to smudge liner?
                            Asked on 10/2/2014 by ReeRee from NJ

                            1 answer

                            • Staff Reviewer

                              A:

                              No, this eyeliner does not feature a smudger.

                              Answered on 10/3/2014 by Staff Expert from ULTA.com
                          • Q:

                            Which has more sparkle and glitter, Java or Chocolate
                            Asked on 8/19/2014 by Ren from Hawaii

                            1 answer

                            • Staff Reviewer

                              A:

                              Java features more of a shimmer/sparkle finish than Chocolate.

                              Answered on 8/27/2014 by Staff Expert from ULTA.com
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