introducing
WYN BEAUTY by Serena Williams
High performance makeup made for motion. Exclusively at Ulta Beauty.
Spring Haul Event
On your radar
Hello, shopping inspo.
Exclusively at Ulta Beauty
e.l.f. Cosmetics, Shark, Too Faced and more
New at Ulta Beauty
Just-dropped picks from NYX Professional Makeup, Morphe, e.l.f. Cosmetics & more.
Discover must-have fragrances
$3.50 off
Today's deals
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Mother’s Day Gift Guide
Joyful gifts for all the moms in your life.
What's new
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2X Points
Get rosy
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Now trending
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Beauty Services
Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.
Try Express Keratin
Less frizz, less style time. Keep your waves and curls while minimizing flyaways.
Get glam for prom
Book your formal makeup application now, and get ready with NYX Professional Makeup.
Elevate your lashes
Buy your strip lashes at Ulta Beauty and we'll apply them for free in The Salon.
Our corporate commitments
Diversity, Equity & Inclusion
We're committed to creating a more inclusive world.
Ways to shop
Our guests are at the heart of all we do, including choices in how you shop.
Corporate Responsibility
We use the power of beauty to enhance the world around us.