SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

introducing

WYN BEAUTY by Serena Williams

High performance makeup made for motion. Exclusively at Ulta Beauty.

Today's deals

Free 8 piece gift

with any $70 online purchase.

$3.50 off

your $15 qualifying purchase with code 621225

hint hint

Mother’s Day Gift Guide

Joyful gifts for all the moms in your life.

What's new

Shop all

12 items

Earn 5X points

on all services at Ulta Beauty April 14-20. Prebook now to secure your appointment!

12 items

Now trending

Shop all

12 items

Earn 2X the points per $1 spent with the Ulta Beauty Rewards™ Credit Card.

2X Points

Earn 2 points per $1² spent with the Ulta Beauty Rewards™ Credit Card.

Beauty Services

Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.

The Salon at Ulta Beauty

Our corporate commitments

Diversity, Equity & Inclusion

Diversity, Equity & Inclusion

We're committed to creating a more inclusive world.

Ways to shop

Ways to shop

Our guests are at the heart of all we do, including choices in how you shop.

Corporate Responsibility

Corporate Responsibility

We use the power of beauty to enhance the world around us.