introducing
WYN BEAUTY by Serena Williams
High performance makeup made for motion. Exclusively at Ulta Beauty.
Spring Haul Event
Up to 50% off
Big deals on makeup, hair care, skin care, bath and more, through April 20.
Buy 2 get 1 free NYX Professional Makeup
Entire brand
40% off Juvia's Place
Select eye & face
Up to 30% off cleansers
Garnier, Cetaphil, Banila Co & more
Up to 30% off moisturizers
CeraVe, Neutrogena, La Roche-Posay & more
25% off Tree Hut
Entire brand
Up to 30% off face
Revlon, Essence, Physicians Formula & more
Online only offer
Up to 50% off minis
Tarte, Clinique & IT Cosmetics
Up to 30% off serums
Mad Hippie, cocokind, Vichy & more
30% off Real Techniques
Entire brand
Up to 30% off nail
OPI, Sally Hansen, Essie & more
Up to 30% off curl
DONNA'S RECIPE, CurlMix, Not Your Mother's & more
On your radar
Hello, shopping inspo.
Exclusively at Ulta Beauty
e.l.f. Cosmetics, Shark, Too Faced and more
New at Ulta Beauty
Just-dropped picks from NYX Professional Makeup, Morphe, e.l.f. Cosmetics & more.
Discover must-have fragrances
$3.50 off
Today's deals
Free 12 piece gift
with any $75 online purchase. $50 value
Crépe erase
Dash to Beauty
The more sign-ups, the better the deal on this Advanced Body Repair Treatment Ultra.
hint hint
Mother’s Day Gift Guide
Joyful gifts for all the moms in your life.
What's new
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WHY WE LOVE IT
Dewy setting spray
Fine, moisturizing mist made with aloe, hyaluronic acid, squalene, and more—for hydrated, long-lasting makeup.
2X Points
Get rosy
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Now trending
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Beauty Services
Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.
Try Express Keratin
Less frizz, less style time. Keep your waves and curls while minimizing flyaways.
Get glam for prom
Book your formal makeup application now, and get ready with NYX Professional Makeup.
Elevate your lashes
Buy your strip lashes at Ulta Beauty and we'll apply them for free in The Salon.
Our corporate commitments
Diversity, Equity & Inclusion
We're committed to creating a more inclusive world.
Ways to shop
Our guests are at the heart of all we do, including choices in how you shop.
Corporate Responsibility
We use the power of beauty to enhance the world around us.