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Umberto U Color Italian Demi Color Kit

Umberto

U Color Italian Demi Color Kit

1.0 Natural Black

Item #: 2216476

Introducing real Italian color developed by master colorist Umberto of Beverly Hills in this ready-to-use kit. Available in 12 hair color shades.

Kit includes:
  • 2 Sachet Packets, each with Color, Developer and Equalizer.
  • Latex Gloves.
  • Mini Detail Brush.
  • 1 Sachet Packet of U Shampoo, U Conditioner and U Renew Masque.
  • Illustrated Instructions.
.
Fold the packet so that color is sandwiched between the developer and equalizer. SNIP (cut along the dotted line), SQUEEZE (directly onto dry hair), SMOOSH (as if you were shampooing)! Distribute evenly through hair, process for 25 minutes. Rinse, shampoo, and condition as usual. You can also use the traditional bottle or bowl methods.

Details+

How to Use+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
UmbertoU Color Italian Demi Color Kit
 
4.2

(based on 846 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Easy to use (611)
  • Gentle (409)
  • Great color (365)
  • Natural look (330)
  • Good value (208)

Cons

  • Color misrepresented (92)
  • Messy (46)
  • Doesn't last (34)
  • Complicated to use (27)
  • Difficult to use (26)

Best Uses

  • Graying hair (270)
  • Touch ups (205)
  • New look (190)
  • Color-treated hair (83)
  • Thick hair (80)
    • Commitment To Color:
    • Demi-permanent (250), Permanent (139), Semi-permanent (65), Temporary (26)
    • Hair Type:
    • Wavy hair (76), Straight hair (60), Very curly hair (25)
    • My Beauty Routine Takes:
    • 10 minutes (54), 30 minutes (53), 1+ hour (12)
    • Reviewer Profile:
    • Beauty conscious (350), Survivalist / minimalist (173), Product junkie (113), Budget shopper (72), Brand buyer (43)

Reviewed by 846 customers

Displaying reviews 1-10

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2.0

Grey not gone!

By Color Girl

from Georgia

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use
  • Gentle

Cons

  • Doesn't Last

Best Uses

    Comments about Umberto U Color Italian Demi Color Kit:

    Loved the ease of applying but did not cover the grey like my other products have in the past. Not going to purchase again. :(

    • Commitment To Color:
    • Temporary
     
    5.0

    I really like the way my hair looks and feels!

    By Gloria

    from Wilmington DE

    About Me Minimalist

    Verified Buyer

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Natural Look

    Cons

      Best Uses

      • Graying Hair
      • Thinner Hair
      • Touch Ups

      Comments about Umberto U Color Italian Demi Color Kit:

      I used the 'squeeze it into a bowl and use the brush' method, and really liked the ease of application and lack of messiness. The scent is pleasant, the product rinses out of my hair completely, the shampoo and conditioner are both great! I just did it three days ago, and my hair looks and feels very natural and good.

      • Commitment To Color:
      • Demi-Permanent
       
      5.0

      Beautiful color.

      By B. Marie

      from Lakewood, WA

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Easy To Use
      • Great Color

      Cons

        Best Uses

        • Graying Hair
        • New Look

        Comments about Umberto U Color Italian Demi Color Kit:

        Easy to use. Great color. Love it!

        • Commitment To Color:
        • Demi-Permanent
         
        3.0

        U color black

        By deb

        from ri

        About Me Minimalist

        Verified Buyer

        Pros

        • Easy To Use

        Cons

        • makes your hair feel like straw

        Best Uses

        • Graying Hair
        • Thicker Hair

        Comments about Umberto U Color Italian Demi Color Kit:

        I like product I wish it didn't leave my hair feeling awful

         
        5.0

        My favorite over-the-counter hair color

        By Mina

        from Mason, OH

        About Me Minimalist

        Verified Buyer

        Pros

        • Easy To Use
        • Great Color
        • Long-Lasting

        Cons

          Best Uses

          • Graying Hair

          Comments about Umberto U Color Italian Demi Color Kit:

          The gel texture goes really far for covering hair. It washes off skin very well too. Plus, smells much better than most hair colors.

          • Commitment To Color:
          • Permanent
           
          5.0

          New favorite hair dye

          By Kc

          from Birmingham, AL

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Easy To Use
          • Gentle
          • Great Color

          Cons

            Best Uses

              Comments about Umberto U Color Italian Demi Color Kit:

              I was hesitant to try this, but I absolutely love it! Will purchase again! Very easy to use.

               
              4.0

              Nice haircolor

              By None

              from West Virginia

              About Me Product Junkie

              Verified Buyer

              Pros

              • Easy To Use
              • Gentle

              Cons

              • Color Misrepresented
              • It's a little ashier than I like

              Best Uses

              • Graying Hair
              • Touch Ups

              Comments about Umberto U Color Italian Demi Color Kit:

              All in all I like it. I'm hoping it lasts longer than drug store hair color

              • Commitment To Color:
              • Semi-Permanent
               
              5.0

              My new favorite hair color

              By anne

              from Patchogue, NY

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Easy To Use
              • Gentle
              • Great Color
              • leaves my hair feeling soft and very natural
              • Long-Lasting
              • Natural Look
              • Versatile

              Cons

                Best Uses

                • Graying Hair

                Comments about Umberto U Color Italian Demi Color Kit:

                I needed a new hair color that didn't look flat; this is so natural looking and I was able to find a shade very close to my own (before it started turning grey). Love the way the product makes my hair feel and the coverage is great. I love this product!

                • Commitment To Color:
                • Demi-Permanent

                (0 of 1 customers found this review helpful)

                 
                5.0

                LOVE THIS STUFF

                By LB

                from OH

                About Me Minimalist

                Verified Buyer

                Pros

                • Easy To Use
                • Gentle
                • Great Color
                • Long-Lasting
                • Natural Look

                Cons

                  Best Uses

                  • Graying Hair
                  • New Look
                  • Thicker Hair
                  • Thinner Hair
                  • Touch Ups

                  Comments about Umberto U Color Italian Demi Color Kit:

                  Great stuff. It does come out a shade darker so go one shade up but doesn't hurt my waist length hair and is just as permanent as the "permanent" hair colors that do damage.

                  • Commitment To Color:
                  • Demi-Permanent
                   
                  5.0

                  The color last longer than expected

                  By Linda

                  from Brentwood

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Long-Lasting

                  Cons

                    Best Uses

                    • Graying Hair

                    Comments about Umberto U Color Italian Demi Color Kit:

                    I have used the color for a couple oof years and my hair is grey on the edges but it's last almost 2 months , of course using the right shampoo is helpful

                    • Commitment To Color:
                    • Permanent

                    Displaying reviews 1-10

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