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Umberto U Color Italian Demi Color Kit

Umberto

U Color Italian Demi Color Kit

1.0 Natural Black

Item #: 2216476

Introducing real Italian color developed by master colorist Umberto of Beverly Hills in this ready-to-use kit. Available in 12 hair color shades.

Kit includes:
  • 2 Sachet Packets, each with Color, Developer and Equalizer.
  • Latex Gloves.
  • Mini Detail Brush.
  • 1 Sachet Packet of U Shampoo, U Conditioner and U Renew Masque.
  • Illustrated Instructions.
.
Fold the packet so that color is sandwiched between the developer and equalizer. SNIP (cut along the dotted line), SQUEEZE (directly onto dry hair), SMOOSH (as if you were shampooing)! Distribute evenly through hair, process for 25 minutes. Rinse, shampoo, and condition as usual. You can also use the traditional bottle or bowl methods.

Details+

How to Use+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
UmbertoU Color Italian Demi Color Kit
 
4.1

(based on 824 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Easy to use (593)
  • Gentle (395)
  • Great color (353)
  • Natural look (320)
  • Good value (208)

Cons

  • Color misrepresented (90)
  • Messy (46)
  • Doesn't last (31)
  • Complicated to use (27)
  • Difficult to use (25)

Best Uses

  • Graying hair (256)
  • Touch ups (197)
  • New look (186)
  • Color-treated hair (83)
  • Thick hair (77)
    • Commitment To Color:
    • Demi-permanent (241), Permanent (135), Semi-permanent (61), Temporary (24)
    • Hair Type:
    • Wavy hair (76), Straight hair (60), Very curly hair (25)
    • My Beauty Routine Takes:
    • 10 minutes (54), 30 minutes (53), 1+ hour (12)
    • Reviewer Profile:
    • Beauty conscious (342), Survivalist / minimalist (162), Product junkie (112), Budget shopper (72), Brand buyer (43)

Reviewed by 824 customers

Displaying reviews 1-10

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5.0

I buy this product again and again

By B

from Blue Springs

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use
  • Gentle
  • Great Color
  • Natural Look

Cons

    Best Uses

      Comments about Umberto U Color Italian Demi Color Kit:

      I have been using this hair color since I first ran across it a couple of years ago. I have fine hair that is graying. It covers my gray and enhances my natural color. I do not use the "smoosh" method. I squeeze all packets simultaneously into a small bowl, just mix together with an applicator brush, and apply with the brush. Super easy, super fast, and gives you much greater coverage control. My hair is fine/fragile and other hair color brands that I used always caused severe breakage. Not so with this brand - even my hair stylist is impressed with how improved my hair is! Although it is not a permanent color (may be why it doesn't cause damage), it covers just as well and the color lasts just as long as the permanent color brands I used to use.

      • Commitment To Color:
      • Demi-Permanent
       
      5.0

      Love it

      By HD

      from Elgin

      Comments about Umberto U Color Italian Demi Color Kit:

      I have been using it for at least 4years !!
      It doesn't damage my hair, great coverage ,
      No bad smells and the color looks great !!

       
      4.0

      Love it

      By Em

      from Tucson

      About Me Minimalist

      Verified Buyer

      Pros

      • Easy To Use
      • Gentle
      • Great Color
      • Natural Look

      Cons

        Best Uses

        • New Look

        Comments about Umberto U Color Italian Demi Color Kit:

        Comes with two packets great for long hair, or short hair can dye twice!

        • Commitment To Color:
        • Demi-Permanent
         
        5.0

        Excellent

        By Rose

        from Jersey

        Pros

        • Great Color

        Cons

          Best Uses

            Comments about Umberto U Color Italian Demi Color Kit:

            To revive my haircolor .I love this product. Smells nice and always like the result.I find it gentle on my hair as I cover my grays often.I also like their color range .

            • Commitment To Color:
            • Permanent

            (1 of 1 customers found this review helpful)

             
            5.0

            Loyal customer to this product

            By Mz Christal

            from 35111

            About Me Beauty Conscious

            Verified Reviewer

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Long-Lasting
            • Versatile

            Cons

              Best Uses

              • Graying Hair
              • New Look
              • Thinner Hair
              • Touch Ups

              Comments about Umberto U Color Italian Demi Color Kit:

              I decided to stop dying my hair in 2012 when I became pregnant. My hair was in decent shape despite the 15 years of dying it endured. After delivery, I decided to do a darker color but wanted something to gradually fade away without damaging my hair. Since my first use, I've only used this product 3x/year. It lasts ridiculously long and fades away so brilliantly. Leaves my hair in great condition during and after. Couldn't ask for anything better.

              • Commitment To Color:
              • Demi-Permanent

              (1 of 1 customers found this review helpful)

               
              3.0

              So so

              By Keeping it simple

              from Seattle, WA

              About Me Minimalist

              Verified Buyer

              Pros

              • Great Color

              Cons

              • Difficult To Use
              • Messy

              Best Uses

              • Touch Ups

              Comments about Umberto U Color Italian Demi Color Kit:

              The color is beautiful and subtle but it was so messy straight out of the packets. It also unfortunately did not cover my grey around the hair line even though it was heavily applied there. There isn't any red deposited there just light blond looking over the grey. The smell is better than others also. I will give it another try but will empty the packets out next time into a bowl and glop it on my hair.

              • Commitment To Color:
              • Demi-Permanent
               
              2.0

              I won't buy this again

              By Mary

              from Illinois

              About Me Minimalist

              Verified Buyer

              Pros

              • Easy To Use

              Cons

              • Doesn't work
              • Smells Bad

              Best Uses

                Comments about Umberto U Color Italian Demi Color Kit:

                Waited 25 min as directed. The color didn't change at all, but damaged my hair. That doesn't happen with other brands.

                • Commitment To Color:
                • Permanent
                 
                4.0

                I would buy product again without doubt if the color stays.

                By Sherry

                from Debary, Fl

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Easy To Use
                • Gentle
                • Great Color
                • Have not had time to see how long color last yet

                Cons

                • No cons yet.

                Best Uses

                • Graying Hair
                • New Look

                Comments about Umberto U Color Italian Demi Color Kit:

                Extremely easy to use and color came out very even.

                • Commitment To Color:
                • Demi-Permanent
                 
                1.0

                Doesn't work at all damaged my hair really dry

                By Running

                from Utah

                About Me Product Junkie

                Verified Buyer

                Pros

                • Versatile

                Cons

                • Time Consuming

                Best Uses

                • Thicker Hair

                Comments about Umberto U Color Italian Demi Color Kit:

                Bad product it didn't work at all

                • Commitment To Color:
                • Temporary
                 
                3.0

                Worth a try

                By Laura

                from Mid-Michigan

                About Me Minimalist

                Verified Buyer

                Pros

                • Gentle
                • Natural Look

                Cons

                • Messy

                Best Uses

                  Comments about Umberto U Color Italian Demi Color Kit:

                  I was looking for a new color to cover my roots and a few gray hairs prior to an upcoming trip. I decided to give this a try since it lacked some of the harsh chemicals. Using the product directly from the package proved extremely messy. Coverage was only so-so...the gray hairs are now a light blondish color instead of a reddish brown. If you are looking for subtle change this is good, if like me you want something more dramatic I'd suggest another product. The smell was way better then most hair dyes.

                  • Commitment To Color:
                  • Permanent

                  Displaying reviews 1-10

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