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Umberto U Color Italian Demi Color Kit

Umberto

U Color Italian Demi Color Kit

1.0 Natural Black

Item #: 2216476

Introducing real Italian color developed by master colorist Umberto of Beverly Hills in this ready-to-use kit. Available in 12 hair color shades.

Kit includes:
  • 2 Sachet Packets, each with Color, Developer and Equalizer.
  • Latex Gloves.
  • Mini Detail Brush.
  • 1 Sachet Packet of U Shampoo, U Conditioner and U Renew Masque.
  • Illustrated Instructions.
.
Fold the packet so that color is sandwiched between the developer and equalizer. SNIP (cut along the dotted line), SQUEEZE (directly onto dry hair), SMOOSH (as if you were shampooing)! Distribute evenly through hair, process for 25 minutes. Rinse, shampoo, and condition as usual. You can also use the traditional bottle or bowl methods.

Details+

How to Use+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
UmbertoU Color Italian Demi Color Kit
 
4.2

(based on 883 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Easy to use (640)
  • Gentle (432)
  • Great color (390)
  • Natural look (349)
  • Good value (208)

Cons

  • Color misrepresented (97)
  • Messy (49)
  • Doesn't last (36)
  • Difficult to use (29)
  • Complicated to use (27)

Best Uses

  • Graying hair (295)
  • Touch ups (221)
  • New look (204)
  • Thick hair (86)
  • Fine hair (84)
    • Commitment To Color:
    • Demi-permanent (267), Permanent (150), Semi-permanent (70), Temporary (27)
    • Reviewer Profile:
    • Beauty conscious (369), Survivalist / minimalist (185), Product junkie (116), Budget shopper (72), Brand buyer (43)
    • Hair Type:
    • Wavy hair (76), Straight hair (60), Very curly hair (25)
    • My Beauty Routine Takes:
    • 10 minutes (54), 30 minutes (53), 1+ hour (12)

Reviewed by 883 customers

Displaying reviews 1-10

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5.0

Long lasting

By tyvonneb

from Tyler, TX

About Me Minimalist

Verified Buyer

Pros

  • Easy To Use
  • Gentle
  • Great Color
  • Long-Lasting

Cons

    Best Uses

    • Graying Hair

    Comments about Umberto U Color Italian Demi Color Kit:

    This product always looks good and lasts for a long time.

    • Commitment To Color:
    • Semi-Permanent
     
    5.0

    I would buy this product again.

    By Queenoflight88

    from Montclair Nj

    About Me Minimalist

    Verified Buyer

    Pros

    • Easy To Use
    • Great Color
    • Long-Lasting
    • Natural Look

    Cons

      Best Uses

      • New Look

      Comments about Umberto U Color Italian Demi Color Kit:

      I love experimenting with hair color and this is the best of the best. It lasts longer than most brands in the drug store.

      • Commitment To Color:
      • Demi-Permanent

      (1 of 1 customers found this review helpful)

       
      5.0

      Good product

      By Rae

      from Carmel ny

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Easy To Use

      Cons

      • Time Consuming

      Best Uses

      • Graying Hair

      Comments about Umberto U Color Italian Demi Color Kit:

      Good product

      • Commitment To Color:
      • Permanent
       
      5.0

      I would buy this product again and again!

      By amanda the panda

      from fairfax, va

      About Me Minimalist

      Verified Buyer

      Pros

      • Gentle
      • Great Color
      • Natural Look

      Cons

      • Color Misrepresented

      Best Uses

        Comments about Umberto U Color Italian Demi Color Kit:

        The coloring is a little tricky- it does produce a darker color than advertised, but it's an amazing product. gentle, easy to use (use a bowl to mix) and it's super natural.

        • Commitment To Color:
        • Demi-Permanent
         
        5.0

        Best color in a box!

        By Red

        from Corona, Cal.

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Long-Lasting
        • Natural Look

        Cons

          Best Uses

          • Graying Hair
          • New Look
          • Touch Ups

          Comments about Umberto U Color Italian Demi Color Kit:

          Make sure to leave on as instructed as it does go darker the longer it is left on.

          • Commitment To Color:
          • Semi-Permanent
           
          5.0

          I continue to buy this product again and again!

          By Lynn

          from Utah

          About Me Minimalist

          Verified Reviewer

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Natural Look
          • Versatile

          Cons

            Best Uses

            • Graying Hair
            • New Look
            • Thicker Hair

            Comments about Umberto U Color Italian Demi Color Kit:

            This product was recommended by a family member and I couldn't be happier! I honestly was very worried about dying my own hair with a new product. You hear so many horror stories. I had always gone to a professional salon and was tired of the cost. I have been using this product for about a year. I dye my hair once a month (because my grays come in so fast). My hair continues to be very shiny and healthy. I get compliments all the time. Thanks!

            • Commitment To Color:
            • Permanent
             
            5.0

            Ulta, please don't discontinue this hair dye!

            By Black No. 1

            from Missoula, MT

            About Me Product Junkie

            Verified Reviewer

            Pros

            • Easy To Use
            • Great Color
            • Long-Lasting

            Cons

              Best Uses

              • Graying Hair
              • New Look
              • Thinner Hair
              • Touch Ups

              Comments about Umberto U Color Italian Demi Color Kit:

              I've purchased this product in store and found out today that this line of hair dye is being discontinued. It's most unfortunate because this is probably the best black hair dye I've ever used. BELIEVE me, I've tried them all! I really, really wish that Ulta would reconsider discontinuing this line because if I could give it 10 stars out of 5 I would.

              • Commitment To Color:
              • Permanent
               
              5.0

              Fabulous so far

              By Sensitive Girl

              from Hyrum, UT

              Comments about Umberto U Color Italian Demi Color Kit:

              Hesitantly bought this color as my old stand-by Clairol Radiance has been discontinued. I have dark brown about 60 percent gray hair, and chose 3.0. I had a feeling that the "smoosh" method would not work for me so I squeezed all three packets into an application bottle and shook it to mix the color instead. Because of my previous demi-coloring experience, I used a processing cap and processed for 40 minutes, instead of the time recommended in the instructions. I have always needed a longer processing time because of "resistant" grays. Using this method, I received full, beautiful, long-lasting coverage from this product, and am very pleased with the results. I will be back to update though if I find more than expected damage to my hair. At this point, I would highly recommend this product to anyone looking for a demi-permenant hair product, or previous users of Radiance. The only issue I have with this product is that because it does not come in a resealable container, such as a bottle, you have to use the entire color package (there are two per box though), so this is not a product for root touch up jobs, unless you have a ton of hair. For root touch ups, I use Ion, but the color does not last, even with a color protecting shampoo and conditioner, which I also use.

               
              5.0

              No Brainer!

              By Beautifully Bussy

              from Sacramento

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Easy To Use
              • Gentle
              • Great Color
              • Versatile

              Cons

                Best Uses

                • Graying Hair
                • New Look
                • Thinner Hair
                • Touch Ups

                Comments about Umberto U Color Italian Demi Color Kit:

                New go-to! Bought on a BOGO and I am very pleased on the results. User-friendly, simple instructions. I was wary about the darkness of the red cayenne and sachet size but product covered my emerging grays creating natural highlights, provided ample color for my long hair and it came out beautifully. Doesn't smell like sulfur. The shampoo, conditioner and repair packets included provides multiple uses. A little bit goes a long way. The provided color brush is a great tool for product mixing and applying to tough to see areas and your roots. I've receieved tons of compliments and questioned on the salon visited, only to find I did it at home.

                • Commitment To Color:
                • Demi-Permanent

                (1 of 1 customers found this review helpful)

                 
                2.0

                What a mess

                By Andrea NewEngland

                from Boston, Mass

                About Me Beauty Conscious

                Pros

                  Cons

                  • Difficult To Use
                  • Messy

                  Best Uses

                  • Graying Hair

                  Comments about Umberto U Color Italian Demi Color Kit:

                  This was anything but easy to use. I carefully cut along the lines as directed. One of the packets started oozing out, but the others needed more trimming. I had to clean up blobs from the different packets off the counter/sink. So the product comes out of three packets at different rates. How can you distribute that properly? I guess it colored fine; it is darker than I expected (color 4.35) and the greys are a little reddish. Another small annoyance: the three treatment packets had terrible perforating, and the middle packet tore open in the middle, again oozing hair mask. And once in the shower, I realized there was no way to open the packets except with scissors, not something you normally keep in the shower.

                  Displaying reviews 1-10

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