In 1998 Too Faced Co-founder and Creative Director Jerrod Blandino was working behind the makeup counter. He was bored with the limited selection of shades and textures that were available and started to create his own products—and his clients loved them. Together with Jeremy Johnson, his Partner and now husband, they built the Too Faced brand to produce efficacious, cutting-edge products that are wrapped up in the prettiest packaging in the business. Today, the brand inspires women to feel empowered through makeup and to own their dreams, their decisions and their pretty.

Too Faced is a serious makeup brand who knows how to have fun. We believe MAKEUP IS POWER, giving women the freedom every day to express themselves, and the confidence to take on the world.

MAKEUP TRANSFORMS and gives us the ability to create our own version of what is pretty—and we know that feeling pretty on the outside empowers us on the inside.

We believe in DEFINING YOUR OWN BEAUTY instead of following beauty rules and think MAKEUP SHOULD BE FUN, not intimidating.

Makeup is so much more than a little color on your face. It’s a mood booster, a best friend, a powerful ally and your personal set of lady balls. So be a star, shimmer it up, shine it up and take over the world! Create your own looks; find what you love and OWN YOUR PRETTY.